{"id":24429,"date":"2025-06-23T12:19:49","date_gmt":"2025-06-23T05:19:49","guid":{"rendered":"https:\/\/dps.media\/cac-dang-dinh-dang-quang-cao-moi-cua-tiktok-2025\/"},"modified":"2025-06-23T12:19:52","modified_gmt":"2025-06-23T05:19:52","slug":"new-advertising-formats-of-tiktok-2025","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/new-advertising-formats-of-tiktok-2025\/","title":{"rendered":"New TikTok 2025 Ad Format Types"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>As TikTok continues to dominate the global social media platform with over 1 billion monthly active users, new ad formats in 2025 are becoming essential tools for Vietnamese SMEs to increase reach and optimize campaign effectiveness.<\/strong> <em>Timely grasping these breakthrough advertising formats not only helps save budget but also enhances user experience, thereby driving stronger conversions.<\/em>  <\/p><p><strong>According to the latest report from TikTok For Business, ad formats combining AI technology and augmented reality (AR) interaction will account for up to 65% of total effective campaigns in 2025.<\/strong> <em>This shows a clear shift in how users interact with content and requires advertisers to innovate to avoid falling behind in a fiercely competitive market.<\/em>  <\/p><p>From the perspective of DPS.MEDIA, understanding the structure and characteristics of each new ad format not only provides an advantage in strategy building but also serves as a solid foundation for implementing suitable digital solutions for each industry. <em>We affirm that when SMEs quickly update and effectively apply these ad formats, they will easily create unique impressions, increase customer retention rates, and maximize ROI in an increasingly complex digital environment.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/banner.jpg58e3.jpg\" alt=\"New advertising format trends and their impact on consumer behavior on TikTok\" title=\"\"><\/p><h2 id=\"xu-huong-dinh-dang-quang-cao-moi-va-tac-dong-den-hanh-vi-nguoi-tieu-dung-tren-tiktok\">New advertising format trends and their impact on consumer behavior on TikTok<\/h2><h3 style=\"font-weight:700; margin-bottom: 12px;\">Multi-dimensional formats deeply influence consumer behavior<\/h3><p>In 2025, TikTok continues to expand and refresh ad formats to create a more natural, personalized, and engaging experience for users. Especially, ad formats such as <strong>Interactive Video Ads<\/strong> or <strong>Augmented Reality (AR) Branded Effects<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u00e0 c\u00f2n k\u00edch th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c ch\u1ee7 \u0111\u1ed9ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen & TikTok (2024), d\u1ea1ng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c n\u00e0y gi\u00fap t\u0103ng <em>time spent<\/em> on ads by up to 45%, while also enhancing brand recall by 32% compared to traditional advertising.<\/p><p>DPS.MEDIA finds that, <a href=\"https:\/\/dps.media\/en\/kols-booking-service\/\" rel=\"nofollow\">this change shifts content consumption habits on the platform from passive to actively seeking information<\/a>, encouraging consumers to readily participate in actions such as product trials, commenting, or quickly sharing content. This is especially suitable for SMEs, helping them utilize budgets effectively, create campaigns that are both friendly and convenient, and spark customer curiosity.<\/p><h3 style=\"font-weight:700; margin-bottom: 12px;\">Summary table of some creative advertising formats on TikTok in 2025<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-bottom:20px; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"padding:8px; border:1px solid #ddd;\">Format<\/th>\n<th style=\"padding:8px; border:1px solid #ddd;\">Outstanding features<\/th>\n<th style=\"padding:8px; border:1px solid #ddd;\">Main impact on consumers<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">Interactive Video Ads<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Allows viewers to choose content or outcomes in the video<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Increase interaction time and personalized experience<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">AR Branded Effects<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Custom augmented reality effects tailored to the brand<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Create entertaining experiences connected to the product<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px; border:1px solid #ddd;\">Dynamic Product Ads<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Ads based on shopping behavior and user preferences<\/td>\n<td style=\"padding:8px; border:1px solid #ddd;\">Highly personalized, driving faster purchase decisions<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3 style=\"font-weight:700; margin-bottom: 12px;\">DPS.MEDIA's perspective on the future of TikTok advertising formats<\/h3><p>Experts from DPS.MEDIA believe that for SMEs to fully leverage this trend, it is not only necessary to apply new technology but also to create content suitable for local culture and Vietnamese consumer habits. <em>Advertising should not simply showcase products, but must build emotional stories and evoke two-way interaction.<\/em><\/p><p>V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfn d\u1ecbch c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Vi\u1ec7t \u0111\u00e3 s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng AR cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u201cth\u1eed \u0111\u1ed3\u201d tr\u00ean n\u1ec1n video th\u1ef1c t\u1ebf, t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 27% so v\u1edbi qu\u1ea3ng c\u00e1o video kh\u00f4ng t\u01b0\u01a1ng t\u00e1c truy\u1ec1n th\u1ed1ng. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho th\u1ea5y, \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o c\u00f2n l\u00e0 m\u1ed9t k\u00eanh chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd khi bi\u1ebft c\u00e1ch khai th\u00e1c \u0111\u00fang c\u00e1ch.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_bayrs.jpg1d20.jpg\" alt=\"Detailed analysis of creative interactive ad formats to increase brand awareness\" title=\"\"><\/p><h2 id=\"phan-tich-chi-tiet-cac-dang-quang-cao-tuong-tac-sang-tao-giup-tang-nhan-dien-thuong-hieu\">Detailed analysis of creative interactive ad formats to increase brand awareness<\/h2><h3 class=\"wp-block-heading\">Creativity in interactive advertising through AI and AR technology<\/h3><p><strong>Interactive ad formats<\/strong> on TikTok in 2025 will not only attract attention but also elevate user experience through creative combinations of artificial intelligence (AI) and augmented reality (AR). Small and medium brands in Vietnam have the opportunity to leverage these solutions to build brand identity more effectively and deeply.<\/p><p>A typical example is a campaign by a local cosmetics brand, using <em>AR Try-On<\/em> allowing users to directly try products via their phone camera, thereby creating a personalized experience and increasing conversion rates. According to research from Harvard Business Review (2023), interactive ads with such personalization can increase brand recall by 35% compared to traditional ads.<\/p><p><\/p><h3 class=\"wp-block-heading\">Ad formats that enhance interaction and natural virality<\/h3><p>From the perspective of DPS.MEDIA, ad formats such as:<\/p><ul>\n<li><strong>Branded Effects:<\/strong> Interactive filters and effects allow users to create unique branded content, increasing organic spread within the community.<\/li>\n<li><strong>Interactive Poll Ads:<\/strong> Ads with polls encourage participation and product discovery, increasing average engagement by up to 40%.<\/li>\n<li><strong>Shoppable Ads:<\/strong> Directly integrate shopping functionality, shortening the customer journey from awareness to purchase decision.<\/li>\n<\/ul><p>These solutions not only help SMEs save on advertising costs but also lay the foundation for sustainable growth, as each campaign can build a loyal community around the product.<\/p><p><\/p><h3 class=\"wp-block-heading\">Comparison of the effectiveness of new interactive ad formats on TikTok<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Format<\/th>\n<th>Engagement Level<\/th>\n<th>Estimated Cost<\/th>\n<th>Outstanding Benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Branded Effects<\/strong><\/td>\n<td>75%<\/td>\n<td>Average<\/td>\n<td>Stimulate UGC content creation<\/td>\n<\/tr>\n<tr>\n<td><strong>Interactive Poll Ads<\/strong><\/td>\n<td>60%<\/td>\n<td>Low<\/td>\n<td>Increase awareness through direct interaction<\/td>\n<\/tr>\n<tr>\n<td><strong>Shoppable Ads<\/strong><\/td>\n<td>55%<\/td>\n<td>Medium \u2013 High<\/td>\n<td>Drive rapid conversions<\/td>\n<\/tr>\n<tr>\n<td><strong>AR Try-On<\/strong><\/td>\n<td>80%<\/td>\n<td>Fairly high<\/td>\n<td>Create deeply personalized experiences<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>As shown in the table above, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">investing in highly interactive formats not only enhances awareness but also improves recall and conversion rates<\/a>, a prerequisite for small and medium-sized businesses to rise in a highly competitive market.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpg7977.jpg\" alt=\"Applying AI technology to optimize ad formats for effective campaigns\" title=\"\"><\/p><h2 id=\"ung-dung-cong-nghe-ai-trong-toi-uu-hoa-dinh-dang-quang-cao-cho-chien-dich-hieu-qua\">Applying AI technology to optimize ad formats for effective campaigns<\/h2><h3>Optimizing ad formats with AI: Superior personalization standards<\/h3><p>The application of AI technology in optimizing ad formats has been creating a major breakthrough in TikTok marketing campaigns. Instead of relying on fixed format templates, the AI system can analyze user behavior in real time to automatically adjust content, images, and audio to best suit specific target groups. This not only increases engagement rates but also significantly reduces wasted costs when ads do not reach the right target customers.<\/p><p>DPS.MEDIA implemented a customized AI format solution for an SME in Vietnam, helping to increase the conversion rate from short video ads by up to 25% within 3 months. This strategy is based on big data analysis combined with machine learning to deliver flexible ad templates that are responsive to each customer group.<\/p><h3>Outstanding AI formats on TikTok 2025: Creative and effective breakthroughs<\/h3><ul>\n<li><strong>Dynamic Video Ads:<\/strong> Video ads automatically adapt based on viewer feedback, creating a deeply personalized experience.<\/li>\n<li><strong>Interactive AI-powered Polls:<\/strong> Integrate interactive surveys to stimulate engagement while collecting information for optimization data.<\/li>\n<li><strong>AR Overlay with AI Adaptation:<\/strong> Apply Augmented Reality technology, allowing ads to blend with the user's environment, increasing realism and appeal.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Technological features<\/th>\n<th>Application benefits<\/th>\n<th>Real example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Run real-time automated A\/B Testing<\/td>\n<td>Quickly optimize the most effective format, saving costs<\/td>\n<td>experimented on shoe ads, increased engagement by 30%<\/td>\n<\/tr>\n<tr>\n<td>Analyze user behavior through AI<\/td>\n<td>Increase trend prediction ability, personalize to exact needs<\/td>\n<td>Cosmetic campaign captures preferences of female customers aged 18-24<\/td>\n<\/tr>\n<tr>\n<td>Automate content editing<\/td>\n<td>Reduce ad production time, enhance consistency<\/td>\n<td>Th\u01b0\u01a1ng hi\u1ec7u F&B t\u00e1i t\u1ea1o n\u1ed9i dung m\u1ed7i ng\u00e0y theo m\u00f3n \u0103n m\u1edbi<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA founder, Mr. Nguyen Van Huy, emphasized: <em>\u201cAI kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u t\u1eebng \u0111\u1ecbnh d\u1ea1ng m\u00e0 c\u00f2n m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o,cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u SME n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n.\u201d <\/em> This is the key for Vietnamese businesses to keep up with global advertising trends in the future.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-13-05.jpg8e38.jpg\" alt=\"Strategy for choosing ad formats suitable for SMEs&#039; business goals\" title=\"\"><\/p><h2 id=\"chien-luoc-lua-chon-dinh-dang-quang-cao-phu-hop-voi-muc-tieu-kinh-doanh-cua-smes\">Strategy for choosing ad formats suitable for SMEs' business goals<\/h2><h3 style=\"font-weight:bold; margin-bottom:12px;\">Understanding business objectives for effective ad formatting<\/h3><p><strong>Choosing ad formats on TikTok requires SMEs to clearly define strategic objectives<\/strong>, such as increasing brand awareness, driving conversions, or building a loyal customer community. According to research from Harvard Business Review,<em>the right format helps increase campaign performance by up to 38%<\/em> compared to choosing ads based on intuition. For example, the format <strong>Brand takeover<\/strong> is suitable when SMEs want to create immediate attention, while <strong>In-Feed Ads<\/strong> helps maintain long-term engagement and increase coverage for new products and services.<\/p><p>DPS.MEDIA successfully consulted for a young fashion brand in Ho Chi Minh City, applying <strong>Spark Ads combined with Video loop Ads<\/strong>, suitable for the goal of quickly connecting with dynamic youth on TikTok. As a result, after just 1 month, direct sales through this channel increased by 27%, while advertising costs decreased relatively compared to traditional methods.<\/p><h3 style=\"font-weight:bold; margin-bottom:12px;\">Analysis of TikTok's new 2025 ad formats suitable for SMEs<\/h3><ul style=\"margin-left:20px; line-height:1.6;\">\n<li><strong>Video Poll Ads:<\/strong> Two-way interaction, helping to quickly collect customer behavior data to optimize campaigns.<\/li>\n<li><strong>Augmented Reality (AR) Ads:<\/strong> T\u1ea1o tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng \u0111\u1ed9c \u0111\u00e1o, gi\u00fap SMEs n\u1ed5i b\u1eadt trong \u201c\u0111\u00e1m \u0111\u00f4ng\u201d th\u00f4ng qua n\u1ed9i dung s\u00e1ng t\u1ea1o.<\/li>\n<li><strong>Multi-Product Carousel Ads:<\/strong> Suitable for campaigns introducing product sets, encouraging customers to easily choose.<\/li>\n<\/ul><p>We recommend that SMEs use the following quick classification table to make the right format choice:<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px; margin-top:15px; text-align:center;\">\n<thead>\n<tr>\n<th>Type of objective<\/th>\n<th>Suggested format<\/th>\n<th>Reasons for choosing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Increase Awareness<\/td>\n<td>Brand Takeover, AR Ads<\/td>\n<td>Create a strong, memorable impression with viewers<\/td>\n<\/tr>\n<tr>\n<td>Boost Engagement<\/td>\n<td>Video Poll Ads, Spark Ads<\/td>\n<td>Encourage customer interaction, gather insights<\/td>\n<\/tr>\n<tr>\n<td>Increase Sales<\/td>\n<td>In-Feed Ads, Multi-product Carousel Ads<\/td>\n<td>Flexible product presentation, support quick purchases<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA strives to accompany SMEs not only with tools but also with insights into how to <em>integrate customer data into selecting the appropriate ad format<\/em>, creating a competitive advantage in an increasingly fierce digital era.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/520veg.jpg\" alt=\"Experience in implementing and measuring the effectiveness of new ad formats on TikTok\" title=\"\"><\/p><h2 id=\"kinh-nghiem-trien-khai-va-do-luong-hieu-qua-cac-dinh-dang-quang-cao-moi-tren-tiktok\">Experience in implementing and measuring the effectiveness of new ad formats on TikTok<\/h2><h3 style=\"margin-bottom: 1em;\">Strategy for piloting advertising on TikTok<\/h3><p>At DPS.MEDIA, we especially emphasize <strong>experimenting with a variety of ad formats<\/strong> new from TikTok to find the most suitable solution for each industry and business size. For example, with ad formats <em>Shoppable Ads<\/em> \u2013 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng mua s\u1eafm tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng \u2013 ch\u00fang t\u00f4i t\u1eadp trung tri\u1ec3n khai theo t\u1eebng giai \u0111o\u1ea1n: t\u1eeb nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u01b0\u01a1ng t\u00e1c, \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng.<\/p><p>At the same time, to minimize risks and optimize budgets, the application of <strong>continuous A\/B testing<\/strong> along with measurement metrics such as CTR, CPA, and ROAS are integrated into each campaign. According to eMarketer research (2024), campaigns with thorough testing steps often increase marketing effectiveness by 30-40% compared to direct implementation.<\/p><h3 style=\"margin-bottom: 1em;\">Methods for measuring effectiveness with practical data<\/h3><p>Not stopping at reporting TikTok platform data, DPS.MEDIA encourages businesses to combine internal data such as CRM and website analytics for a more comprehensive view of the customer journey. Applying the <em>multi-touch attribution<\/em> model helps accurately assess the role of each new ad format in driving conversions.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top: 1em; width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th>Ad formats<\/th>\n<th>Main advantages<\/th>\n<th>priority metrics<\/th>\n<th>Application example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Video Spark Ads<\/td>\n<td>Increase organic engagement through user-generated content<\/td>\n<td>CTR, Engagement rate<\/td>\n<td>Boost local fashion brand<\/td>\n<\/tr>\n<tr>\n<td>Shoppable Ads<\/td>\n<td>Enable shopping conversion directly on the app<\/td>\n<td>Conversion rate, ROAS<\/td>\n<td>FMCG businesses increase revenue during peak season<\/td>\n<\/tr>\n<tr>\n<td>Dynamic Showcase Ads<\/td>\n<td>Automatically personalize displayed products<\/td>\n<td>CPA, Bounce rate<\/td>\n<td>Electronics brand improves purchase rate<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u0110i\u1ec1u n\u00e0y cho th\u1ea5y vi\u1ec7c ph\u1ed1i h\u1ee3p s\u00e1ng t\u1ea1o trong n\u1ed9i dung v\u00e0 c\u00f4ng ngh\u1ec7 \u0111o l\u01b0\u1eddng ch\u1eb7t ch\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o m\u1edbi tr\u00ean TikTok \u2013 m\u1ed9t n\u1ec1n t\u1ea3ng li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi v\u00e0 m\u1edf r\u1ed9ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Vi\u1ec7t Nam.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ile-14.jpg\" alt=\"Tips for creating attractive ad content tailored to each format&#039;s characteristics\" title=\"\"><\/p><h2 id=\"loi-khuyen-xay-dung-noi-dung-quang-cao-hap-dan-phu-hop-voi-dac-trung-tung-dinh-dang\">Tips for creating attractive ad content tailored to each format's characteristics<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">Optimizing content according to the characteristics of each TikTok format<\/h3><p><strong>When creating ad content<\/strong>, recognizing and leveraging the unique characteristics of each format on TikTok is crucial to attract and retain viewers. For example, the format <em>In-Feed Ads<\/em> often requires natural, relatable content that easily integrates into the user's video feed; meanwhile, <em>TopView Ads<\/em> need to make a strong impression in the first few seconds to maximize peak display time.<\/p><p>We recommend applying the <strong>\u201c3S\u201d<\/strong> principle from modern marketing research:<\/p><ul>\n<li><em>Short & Snappy<\/em> \u2013 Ng\u1eafn g\u1ecdn,x\u00fac t\u00edch,kh\u00f4ng lan man.<\/li>\n<li><em>Story-driven<\/em> \u2013 K\u1ec3 chuy\u1ec7n s\u00e1ng t\u1ea1o l\u00f4i cu\u1ed1n.<\/li>\n<li><em>Socially Relevant<\/em> \u2013 T\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng x\u00e3 h\u1ed9i.<\/li>\n<\/ul><h3 style=\"font-weight:600; margin-bottom:12px;\">Ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch & ki\u1ec3m so\u00e1t hi\u1ec7u su\u1ea5t theo d\u1ea1ng qu\u1ea3ng c\u00e1o<\/h3><p>From DPS.MEDIA's real case study with SME clients in the fashion industry, a combined campaign <em>Spark Ads<\/em> and <em>Branded Effects<\/em> showed a 1.8 times increase in brand awareness compared to running traditional video only.<\/p><p>\u0110\u1ec3 d\u1ec5 h\u00ecnh dung, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u1ea3ng ph\u00e2n t\u00edch ng\u1eafn sau \u2013 gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 \u01b0u \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 \u0111\u1ec1 xu\u1ea5t ng\u00e2n s\u00e1ch t\u01b0\u01a1ng \u1ee9ng:<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:15px; max-width:600px;\">\n<thead>\n<tr>\n<th>Format<\/th>\n<th>Advantages<\/th>\n<th>Disadvantages<\/th>\n<th>Budget recommendation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>In-Feed Ads<\/td>\n<td>Easy to approach, creates a natural feeling<\/td>\n<td>High competition, requires continuous creativity<\/td>\n<td>30%-40% total budget<\/td>\n<\/tr>\n<tr>\n<td>TopView Ads<\/td>\n<td>High vision, makes a strong impression<\/td>\n<td>High cost, short time pressure<\/td>\n<td>20%-30% total budget<\/td>\n<\/tr>\n<tr>\n<td>Spark Ads<\/td>\n<td>Activates user content, viral<\/td>\n<td kh ki so n dung ph thu influencer>\n<\/td><td>20%-25% total budget<\/td>\n<\/tr>\n<tr>\n<td>branded Effects<\/td>\n<td>High interaction, creates a unique experience<\/td>\n<td>High technical and creative requirements<\/td>\n<td>10%-15% of total budget<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>By capturing details and being flexible in each format, your SME business not only increases reach but also effectively boosts conversion rates.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/tok-bv.jpg8e3d.jpg\" alt=\"Forecasting development trends and potential opportunities from TikTok ad formats in the future\" title=\"\"><\/p><h2 id=\"du-bao-xu-huong-phat-trien-va-cac-co-hoi-tiem-nang-tu-dinh-dang-quang-cao-tiktok-trong-tuong-lai\">Forecasting development trends and potential opportunities from TikTok ad formats in the future<\/h2><h3 style=\"font-weight:700; margin-bottom: 12px;\">Key trends shaping TikTok advertising in 2025<\/h3><p>Unlike traditional platforms, TikTok is breaking through thanks to <strong>creative ad formats leveraging artificial intelligence (AI)<\/strong> and deeply interactive features. Technologies such as <em>augmented reality (AR)<\/em> combined with short video experiences promise to create many new types of ads that help optimize conversion rates. A notable example is the AR filter campaign by YSL in Korea, which increased brand awareness by up to 42% in just 2 weeks of implementation, according to Nielsen Vietnam 2024 report.<\/p><p>DPS.MEDIA believes that, <strong>the trend of personalized advertising based on user behavior data<\/strong> will become increasingly important. Not just simple interstitial ads, but also <em>Branded Effects<\/em> and <em>Shoppable Ads<\/em> \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp tr\u00ean video mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb \u201cxem\u201d sang \u201cmua\u201d m\u00e0 kh\u00f4ng tho\u00e1t kh\u1ecfi \u1ee9ng d\u1ee5ng.<\/p><h3 style=\"font-weight:700; margin-bottom: 12px;\">Opportunities for Vietnamese SMEs in the new context<\/h3><p>From DPS.MEDIA's strategic perspective, SMEs can leverage new TikTok ad tools to:<\/p><ul style=\"margin-bottom: 20px;\">\n<li><strong>Enhance the ability to reach young customers:<\/strong> TikTok v\u1ed1n l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a Gen Z v\u00e0 Millennials \u2013 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng chi\u1ebfm \u0111a s\u1ed1 trong t\u1ed5ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng n\u1ec1n t\u1ea3ng.<\/li>\n<li><strong>Optimize advertising costs:<\/strong> With flexible customization capabilities, SMEs can choose formats that fit their budget while still ensuring high effectiveness.<\/li>\n<li><strong>Encourage two-way interaction:<\/strong> Ad formats with direct response features help build a loyal customer community.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-bottom: 30px;\">\n<thead>\n<tr>\n<th>Format<\/th>\n<th>Targets<\/th>\n<th>Application example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Branded Hashtag challenge<\/td>\n<td>Increase engagement, spread brand awareness<\/td>\n<td>Guess's #InMyDenim campaign (2024) attracted 10 million user-generated videos<\/td>\n<\/tr>\n<tr>\n<td>TopView Ads<\/td>\n<td>Rapidly increase brand awareness<\/td>\n<td>VNPT group used it to promote the 5G package, reaching 2 million views in 3 days<\/td>\n<\/tr>\n<tr>\n<td>Shoppable Ads<\/td>\n<td>In-app shopping conversion<\/td>\n<td>Local brand fashion styles leveraging this feature saw a 28% increase in sales compared to traditional channels<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>K\u1ebft h\u1ee3p nh\u1eefng xu h\u01b0\u1edbng n\u00e0y, doanh nghi\u1ec7p smes kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u201c\u0111\u1ea7u t\u01b0 m\u1ed9t l\u1ea7n\u201d m\u00e0 m\u00e0 s\u1ebd t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i qu\u1ea3ng c\u00e1o b\u1ec1n v\u1eefng tr\u00ean TikTok, khai th\u00e1c \u0111\u01b0\u1ee3c ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ng\u00e0y c\u00e0ng tinh vi v\u00e0 \u0111\u1ec1 cao tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a.<\/p><h2 id=\"outro\">Valuable lessons<\/h2><p>With the continuous development of TikTok and increasingly creative ad formats in 2025, businesses need to quickly adapt and effectively leverage new formats such as Branded Mission, Interactive Add-Ons, or Live Shopping Ads. These formats not only open up vast creative space but also help increase engagement, build communities, and drive conversions more strongly than ever. At DPS.MEDIA, we recognize that every advertising opportunity needs to be personalized and flexibly integrated into the overall digital marketing strategy. Especially for SMEs in Vietnam, choosing the right format that fits the budget, content, and business objectives will be the key factor to stand out in TikTok's highly competitive environment.<\/p><p>We encourage businesses to start experimenting with each type of ad on a small scale to measure effectiveness, then scale up once the right customer insights are identified. Additionally, linking TikTok Ads with other platforms such as Meta, Google, or local e-commerce platforms will increase omnichannel capabilities and strengthen the customer journey.<\/p><p>N\u1ebfu b\u1ea1n quan t\u00e2m t\u1edbi vi\u1ec7c t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111a n\u1ec1n t\u1ea3ng, hay \u0111ang ph\u00e2n v\u00e2n gi\u1eefa c\u00e1c \u0111\u1ecbnh d\u1ea1ng TikTok Ads m\u1edbi, \u0111\u1ed9i ng\u0169 DPS.MEDIA s\u1eb5n s\u00e0ng trao \u0111\u1ed5i chuy\u00ean s\u00e2u v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong h\u00e0nh tr\u00ecnh s\u1ed1 h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.\u0110\u1eebng ng\u1ea7n ng\u1ea1i chia s\u1ebb g\u00f3c nh\u00ecn, th\u1eafc m\u1eafc ho\u1eb7c kinh nghi\u1ec7m c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u1ec3 l\u1ea1i comment b\u00ean d\u01b0\u1edbi \u2013 ch\u00fang t\u00f4i r\u1ea5t mong \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 k\u1ebft n\u1ed1i c\u00f9ng b\u1ea1n! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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