{"id":24398,"date":"2025-06-21T12:19:47","date_gmt":"2025-06-21T05:19:47","guid":{"rendered":"https:\/\/dps.media\/tiktok-ads-rules-nhung-quy-tac-can-tuan-thu-nam-2025\/"},"modified":"2025-06-21T12:19:50","modified_gmt":"2025-06-21T05:19:50","slug":"tiktok-ads-rules-the-rules-to-follow-in-2025","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/tiktok-ads-rules-the-rules-to-follow-in-2025\/","title":{"rendered":"TikTok Ads Rules: Compliance Guidelines for 2025"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>In 2025, complying with TikTok advertising rules is not only a mandatory requirement but also a key strategy to help SMEs maximize communication effectiveness.<\/strong> <em>Did you know, over 1 billion monthly active users on TikTok are creating a highly potential but also challenging advertising market if the rules of the game are not clearly understood?<\/em>  <\/p><p><em>At DPS.MEDIA, <a href=\"https:\/\/dps.media\/en\/category\/tiktok-marketing\/\" rel=\"nofollow\">we have witnessed many businesses falling behind due to advertising rule violations leading to restrictions or even account bans.<\/a>.<\/em> This is not only a legal issue but also directly affects ROI and brand image on this platform.  <\/p><p><strong>TikTok Ads Rules 2025 are updated to align with trends and international laws, aiming to protect users while creating a transparent and fair advertising environment.<\/strong> Understanding and correctly applying these rules helps businesses avoid risks, increase trust, and optimize advertising budgets.  <\/p><p><em>For example, regulations on prohibited content such as misinformation, counterfeit goods, or sensitive product ads are more strictly controlled than ever.<\/em> Violations will lead to warnings, reduced reach, or account bans, causing serious losses for advertising campaigns.  <\/p><p><em>From a strategic perspective, mastering TikTok Ads Rules not only protects businesses but also helps leverage opportunities to create unique content aligned with trends to generate high interaction.<\/em> This is the decisive factor for the success of digital marketing campaigns in today's fierce competitive environment.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-cover.jpg4fb3.jpg\" alt=\"The importance of complying with advertising regulations on TikTok in the modern digital environment\" title=\"\"><\/p><h2 id=\"tam-quan-trong-cua-viec-tuan-thu-quy-dinh-quang-cao-tren-tiktok-trong-moi-truong-so-hien-dai\">The importance of complying with advertising regulations on TikTok in the modern digital environment<\/h2><h3 style=\"font-weight:600; margin-bottom:0.5em;\">Protecting brand and enhancing reputation through compliance<\/h3><p>In the modern digital era, complying with TikTok advertising regulations is not only a legal requirement but also a decisive factor for the sustainable development of SMEs in Vietnam. According to research from <em>Journal of Digital Marketing Strategy (2023)<\/em>, brands that maintain transparency and strictly comply with advertising policies often record interaction rates 351% higher than non-compliant competitors. DPS.MEDIA recognizes that neglecting regulations easily leads to limited reach, <a href=\"https:\/\/dps.media\/en\/kols-booking-service\/\" rel=\"nofollow\">th\u1eadm ch\u00ed b\u1ecb c\u1ea5m qu\u1ea3ng c\u00e1o \u2013 \u0111i\u1ec1u n\u00e0y tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a>.<\/p><p><strong>Practical example:<\/strong> A cosmetics brand in a TikTok advertising campaign, by applying clear policies on ingredient transparency and product effectiveness according to platform standards, increased online sales to 271 billion VND within 3 months, while also receiving positive feedback on reliability from customers.<\/p><p><\/p><h3 style=\"font-weight:600; margin-bottom:0.5em;\">Optimizing campaign effectiveness by understanding the rules of the game clearly<\/h3><p>Compliance with regulations is not only a barrier but also an opportunity for businesses to maximize the power of TikTok Ads. Mastering the rules from advertising policies helps marketers design creative content suitable for the platform, avoiding reduced reach or unnecessary costs due to violations. DPS.MEDIA advises SMEs to focus on:<\/p><ul style=\"margin-top:0.25em; margin-bottom:1em; padding-left:1.2em; line-height:1.5;\">\n<li><strong>Image and video quality,<\/strong> ensuring accuracy, avoiding misunderstandings or sensitivity.<\/li>\n<li><strong>Accurate, transparent product information,<\/strong>avoiding misleading statements that cause disputes.<\/li>\n<li><strong>Compliance with user data protection regulations<\/strong> according to GDPR standards and Vietnamese law.<\/li>\n<\/ul><p>TikTok's 2025 advertising policy also expands guidelines related to advertising health products and financial services, requiring continuous updates and flexibility from the marketing team. The comparison table below illustrates the basic differences in advertising criteria to note:<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:1em; width:100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th scope=\"col\" style=\"padding: 8px; border: 1px solid #ddd;\">Criteria<\/th>\n<th scope=\"col\" style=\"padding: 8px; border: 1px solid #ddd;\">TikTok 2024<\/th>\n<th scope=\"col\" style=\"padding: 8px; border: 1px solid #ddd;\">TikTok 2025<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Advertising video regulations<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Limit 60 seconds; no shocking images<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">60 seconds, with added AI review to identify content<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Prohibited advertising products<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Tobacco, weapons, gambling<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Expanded: added high-risk financial services<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Data security requirements<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">General GDPR compliance<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Added specific personal data protection standards for Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c quy t\u1eafc n\u00e0y s\u1ebd gi\u00fap SMEs n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ed1 \u2013 kh\u00f4ng ch\u1ec9 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 an to\u00e0n v\u1ec1 ph\u00e1p l\u00fd m\u00e0 c\u00f2n t\u1ed1i \u01b0u v\u1ec1 chi ph\u00ed v\u00e0 gia t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/banner.jpg9f00.jpg\" alt=\"Clearly understanding content policies and strict prohibitions in TikTok advertising\" title=\"\"><\/p><h2 id=\"hieu-ro-chinh-sach-noi-dung-va-nhung-gioi-han-cam-ky-trong-quang-cao-tren-tiktok\">Clearly understanding content policies and strict prohibitions in TikTok advertising<\/h2><h3>Strict prohibitions in TikTok advertising<\/h3><p>In the context of the rapidly developing digital advertising landscape, especially in the Vietnamese market, clearly understanding TikTok's content policies is a vital factor that helps businesses avoid unnecessary risks. TikTok strictly prohibits<strong> content that violates copyrights, incites violence, racial discrimination, and advertisements for prohibited products such as tobacco, weapons,<\/strong>. This is emphasized by DPS.MEDIA based on research on user behavior and communication effectiveness, showing that compliance with content policies not only protects the brand but also enhances customer experience.<\/p><p>Specifically, TikTok applies AI technology to automatically scan and remove violating ads, so <strong>advertising campaigns that do not ensure valid content may be rejected or suspended at any time.<\/strong>A typical case study from DPS.MEDIA shows that an SME in the beauty industry had to temporarily stop an advertising campaign due to using unauthorized images, causing advertising costs to double and significantly reducing reach effectiveness.<\/p><h3>Content principles to note in advertising<\/h3><ul>\n<li><strong>Transparency and honesty:<\/strong> ads must not contain misleading or confusing information, especially related to product features and promotions.<\/li>\n<li><strong>Content suitable for age group:<\/strong> Limit factors that cause shock, violence, or inappropriate language for TikTok's young audience.<\/li>\n<li><strong>Respect for copyright and law:<\/strong> Do not use illegal media content or infringe on third-party intellectual property rights.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Violation types<\/th>\n<th>Handling methods<\/th>\n<th>Impact on business<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>False advertising<\/td>\n<td>Warning or ad removal<\/td>\n<td>Loss of reputation and limited access to potential customers<\/td>\n<\/tr>\n<tr>\n<td>Copyright infringement<\/td>\n<td>Temporarily suspend advertising account<\/td>\n<td>Incidental costs, interruption of marketing campaigns<\/td>\n<\/tr>\n<tr>\n<td>Prohibited product advertising<\/td>\n<td>Delete ads and lock accounts<\/td>\n<td>Legal issues and serious brand damage<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>To succeed on the TikTok platform, SMEs need to closely collaborate with professional consulting units like DPS.MEDIA to ensure advertising campaigns are both creative and compliant with the latest content policies, thereby improving investment efficiency and building sustainable brands in a competitive digital environment.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ktok-1.jpg062e.jpg\" alt=\"Strategy to optimize advertising budget according to TikTok&#039;s new standards in 2025\" title=\"\"><\/p><h2 id=\"chien-luoc-toi-uu-hoa-ngan-sach-quang-cao-theo-tieu-chuan-moi-cua-tiktok-nam-2025\">Strategy to optimize advertising budget according to TikTok's new standards in 2025<\/h2><h3 style=\"font-weight:bold; margin-bottom:10px;\">Applying TikTok's new algorithm helps control budget more effectively<\/h3><p>In 2025, TikTok will continue to upgrade the ad distribution algorithm, focusing on optimizing costs based on <strong>quality score<\/strong> and <strong>ad relevance<\/strong>. DPS.MEDIA advises SMEs to adjust their budgeting methods to be more flexible, prioritizing the most potential customer groups instead of running large volume impressions that lack quality.<\/p><p>This means not only investing heavily in advertising but also improving content and messaging to be <strong>targeted correctly, meeting needs<\/strong>. For example, a cosmetics sales campaign in Hanoi successfully increased revenue by 30% in 2 months thanks to behavioral data analysis and personalized advertising by specific customer groups, based on insights from the new TikTok Ads Manager.<\/p><h3 style=\"font-weight:bold; margin-bottom:10px;\">Essential principles when optimizing TikTok advertising budget in 2025<\/h3><ul style=\"margin-bottom:20px;\">\n<li><strong>Budget segmentation:<\/strong> Prioritize testing multiple ad groups with small costs before investing large amounts.<\/li>\n<li><strong>Focus on creative content:<\/strong> Utilize short, fast-paced, trending video formats to increase interaction.<\/li>\n<li><strong>Reuse data:<\/strong> Combine with CRM tools to monitor effectiveness and adjust campaigns in real time.<\/li>\n<li><strong>Edit based on feedback:<\/strong> Quickly change strategies based on feedback from TikTok and target customers.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px; margin-bottom:30px;\">\n<thead>\n<tr>\n<th>Optimization factors<\/th>\n<th>Before 2025<\/th>\n<th>New standard 2025<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Set minimum budget<\/td>\n<td>200,000 VND\/day<\/td>\n<td>150,000 VND\/day, flexible by campaign<\/td>\n<\/tr>\n<tr>\n<td>Preferred format<\/td>\n<td>15-30s video<\/td>\n<td>10-15s video, increase authentic video ratio<\/td>\n<\/tr>\n<tr>\n<td>Target interaction<\/td>\n<td>Like, Share<\/td>\n<td>Click link and purchase action<\/td>\n<\/tr>\n<tr>\n<td>Optimal timing<\/td>\n<td>9:00 \u2013 21:00<\/td>\n<td>Based on AI data analyzing peak user activity times<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>DPS.MEDIA cho r\u1eb1ng, n\u1eafm b\u1eaft v\u00e0 \u00e1p d\u1ee5ng theo c\u00e1c quy t\u1eafc m\u1edbi n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch m\u00e0 c\u00f2n n\u00e2ng cao hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i, gi\u00fap doanh nghi\u1ec7p kh\u00f4ng \u201c\u0111\u1ed1t ti\u1ec1n\u201d m\u1ed9t c\u00e1ch v\u00f4 \u00edch. V\u1edbi c\u00e1c SMEs, vi\u1ec7c theo d\u00f5i li\u00ean t\u1ee5c v\u00e0 t\u1ed1i \u01b0u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch quan, c\u00f9ng v\u1edbi vi\u1ec7c c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c li\u00ean t\u1ee5c t\u1eeb c\u00e1c ngu\u1ed3n nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean TikTok s\u1ebd l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/502834.jpg0594.jpg\" alt=\"How to use data and privacy rights in accordance with TikTok advertising standards\" title=\"\"><\/p><h2 id=\"cach-su-dung-du-lieu-va-quyen-rieng-tu-phu-hop-voi-chuan-muc-quang-cao-tiktok\">How to use data and privacy rights in accordance with TikTok advertising standards<\/h2><h3>Principles of data collection and processing in TikTok advertising<\/h3><p>Understanding how TikTok collects and uses personal data is a key factor in building effective advertising campaigns while complying with legal regulations. According to DPS.MEDIA, advertisers targeting SMEs should note:<\/p><ul>\n<li><strong>Transparency:<\/strong> Provide full information about data collection to users before ads are displayed.<\/li>\n<li><strong>Purpose limitation:<\/strong> Only use data for the correct advertising purposes, avoiding excessive exploitation or misuse.<\/li>\n<li><strong>Data security:<\/strong> Apply strict data protection measures to avoid leaks or misuse of personal information.<\/li>\n<\/ul><p>In fact, according to the research of the Asia Digital Marketing Research Institute (2023), <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">transparency in data processing helps increase reliability by up to 30% from customers on the advertising platform.<\/a>.<\/p><h3>How to apply privacy rights to optimize advertising effectiveness<\/h3><p>Integrating privacy rights is not only a compliance issue but also an opportunity to enhance customer experience. DPS.MEDIA encourages small and medium enterprises to apply the following strategies:<\/p><ul>\n<li><strong>Precise targeting:<\/strong> Use audience data smartly, avoiding overly broad targeting that wastes budget.<\/li>\n<li><strong>Allow choices:<\/strong> Create options for users to control data sharing.<\/li>\n<li><strong>Monitoring and updating:<\/strong> Continuously track the latest regulations from TikTok and data protection laws to make timely adjustments.<\/li>\n<\/ul><p>For example, a campaign executed by DPS.MEDIA for a fashion brand in Vietnam reduced advertising costs by 15% while increasing conversion rates by 25% thanks to applying proper privacy principles and data exploitation.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Main impacts<\/th>\n<th>Suggestions from DPS.MEDIA<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Transparency<\/td>\n<td>Increase user trust<\/td>\n<td>Always update policies on the advertising page<\/td>\n<\/tr>\n<tr>\n<td>Limit purposes<\/td>\n<td>Reduce legal violation risks<\/td>\n<td>Only collect data necessary for the campaign<\/td>\n<\/tr>\n<tr>\n<td>Data security<\/td>\n<td>Prevent leaks and data loss<\/td>\n<td>Encryption and regular monitoring<\/td>\n<\/tr>\n<tr>\n<td>Choice rights<\/td>\n<td>Create satisfaction and control rights for users<\/td>\n<td>Design clear consent or refusal buttons<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_bayrs.jpg5640.jpg\" alt=\"Choosing the appropriate ad format to increase effectiveness in reaching target customers\" title=\"\"><\/p><h2 id=\"lua-chon-dinh-dang-quang-cao-phu-hop-de-gia-tang-hieu-qua-tiep-can-khach-hang-muc-tieu\">Choosing the appropriate ad format to increase effectiveness in reaching target customers<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">Understanding customers clearly to select the appropriate format<\/h3><p><strong>Choosing ad formats on TikTok should not only focus on aesthetics but must be based on actual user behavior data.<\/strong> According to research from Harvard Business Review (2023), effective campaigns often combine diverse formats such as In-Feed Ads, Branded Hashtag Challenges, or TopView to maximize touchpoints in the consumer journey. DPS.MEDIA often advises SME clients to focus on creating short, eye-catching content using formats <em>In-Feed<\/em> to optimize initial reach, combined with Branded Effects if wanting to increase interaction and brand recognition.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">Optimizing budget with the appropriate format for the target<\/h3><p>Not every format suits all advertising goals. For example, if you want to increase broad brand awareness, <strong>TopView is the top priority<\/strong>, because this display position holds the average first 60 seconds when users open the app, creating maximum exposure opportunities. Meanwhile, formats like <em>Spark Ads<\/em> are ideal for sales strategies as they leverage natural content created by users, showing authenticity and increasing trust with customers.<\/p><table class=\"wp-table\" style=\"width:100%; border-collapse:collapse; margin-top:20px;\">\n<thead style=\"background:#f2f2f2;\">\n<tr>\n<th style=\"padding:10px; text-align:left; border:1px solid #ddd;\">Ad formats<\/th>\n<th style=\"padding:10px; text-align:left; border:1px solid #ddd;\">Key highlights<\/th>\n<th style=\"padding:10px; text-align:left; border:1px solid #ddd;\">Suitable for goals<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px; border:1px solid #ddd;\">In-Feed Ads<\/td>\n<td style=\"padding:10px; border:1px solid #ddd;\">Natural interaction, easy to reach diverse audiences<\/td>\n<td style=\"padding:10px; border:1px solid #ddd;\">Increase recognition, attract interaction<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px; border:1px solid #ddd;\">Branded Hashtag Challenge<\/td>\n<td style=\"padding:10px; border:1px solid #ddd;\">Create viral, promote community participation<\/td>\n<td style=\"padding:10px; border:1px solid #ddd;\">Increase deep and broad brand recognition<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px; border:1px solid #ddd;\">TopView<\/td>\n<td style=\"padding:10px; border:1px solid #ddd;\">Prominent display position, long viewing time<\/td>\n<td style=\"padding:10px; border:1px solid #ddd;\">Quickly increase brand awareness<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px; border:1px solid #ddd;\">Spark Ads<\/td>\n<td style=\"padding:10px; border:1px solid #ddd;\">Leverage user-generated content, increase reliability<\/td>\n<td style=\"padding:10px; border:1px solid #ddd;\">Increase conversion and build trust<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3 style=\"font-weight:600; margin-top:24px;\">Practical case study from DPS.MEDIA<\/h3><p>At DPS.MEDIA, we supported a fashion SME business in Hanoi to apply a coordinated format strategy <strong>In-Feed Ads<\/strong> and <strong>Branded Hashtag Challenge<\/strong>The result after 3 months was a 401% growth in TikTok followers and a 251% increase in online sales, exceeding the initial target. The diverse formats helped the client fully leverage opportunities to reach users and activate participation, thereby breaking through communication effectiveness.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpg640b.jpg\" alt=\"Creative advertising content tips that are attractive yet still comply with TikTok&#039;s rules\" title=\"\"><\/p><h2 id=\"cac-meo-sang-tao-noi-dung-quang-cao-hap-dan-nhung-van-dam-bao-quy-tac-cua-tiktok\">Creative tips for attractive ad content while ensuring TikTok's rules<\/h2><h3 style=\"font-weight:700; margin-bottom:1rem;\">Creating attractive content while avoiding policy violations<\/h3><p><strong>DPS.MEDIA<\/strong> Always emphasize balancing creativity and compliance when implementing advertising on TikTok. One effective method is combining natural storytelling with high entertainment value while avoiding sensitive or prohibited topics according to regulations. For example, instead of using overly provocative images or controversial words, you can exploit real customer stories or deliver positive messages through short, engaging videos suitable for TikTok user habits.<\/p><p>According to research by <em>Harvard Business Review<\/em>,nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch bi\u1ebft s\u1eed d\u1ee5ng c\u1ea3m x\u00fac \u0111\u00fang c\u00e1ch,d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 tu\u00e2n th\u1ee7 quy t\u1eafc n\u1ec1n t\u1ea3ng. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap doanh nghi\u1ec7p tr\u00e1nh b\u1ecb \u201cbay m\u00e0u\u201d qu\u1ea3ng c\u00e1o do vi ph\u1ea1m, \u0111\u1ea3m b\u1ea3o chi ph\u00ed \u0111\u1ea7u t\u01b0 marketing c\u00f3 t\u1ef7 l\u1ec7 ROI cao.<\/p><h3 style=\"font-weight:700; margin-bottom:1rem;\">Objective tips and interaction optimization on TikTok<\/h3><ul style=\"padding-left:1.5rem; margin-bottom:2rem;\">\n<li><strong>Leverage effects, filters<\/strong> appropriately and reasonably to increase interest and create visual highlights.<\/li>\n<li><strong>Use short, concise captions that clearly convey the message<\/strong> because viewers usually scroll quickly and do not read carefully.<\/li>\n<li><strong>Optimize video length to about 9-15 seconds<\/strong> \u2013 th\u1eddi l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c TikTok \u01b0u ti\u00ean hi\u1ec3n th\u1ecb \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem.<\/li>\n<li><strong>Choose trending music that does not violate copyright<\/strong> to help increase interaction and easily spread.<\/li>\n<\/ul><h3 style=\"font-weight:700; margin-bottom:1rem;\">Quick comparison: Acceptable content vs. content to avoid on TikTok Ads<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-bottom:2rem;\">\n<thead>\n<tr>\n<th style=\"width:50%;\">Acceptable content<\/th>\n<th style=\"width:50%;\">Content to avoid<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Use clear illustrative images and videos that do not cause misunderstanding<\/td>\n<td>Violent, shocking, or provocative images<\/td>\n<\/tr>\n<tr>\n<td>Positive messages that build community<\/td>\n<td>Content with racial, gender, or religious discrimination<\/td>\n<\/tr>\n<tr>\n<td>Official product advertisements, transparent about benefits<\/td>\n<td>Exploiting misleading information or advertising prohibited products<\/td>\n<\/tr>\n<tr>\n<td>Create content suitable for trends and legal<\/td>\n<td>Copyright violations of music or images<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>As shared by digital marketing expert Tran Minh Hoang at DPS.MEDIA: <em>\u201cChi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 l\u00e0 s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n l\u00e0 ki\u1ebfn t\u1ea1o l\u00f2ng tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc m\u1eaft ph\u00e1p lu\u1eadt v\u00e0 c\u1ed9ng \u0111\u1ed3ng.\u201d<\/em>Therefore, deeply understanding TikTok's 2025 updated rules will help you not only stand out but also be sustainable on this platform.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/Tiktok.jpg0dd4.jpg\" alt=\"Solutions to handle risks when ads are rejected and effective resistance strategies on the TikTok platform\" title=\"\"><\/p><h2 id=\"giai-phap-xu-ly-rui-ro-khi-quang-cao-bi-tu-choi-va-cach-khang-nghi-hieu-qua-tren-nen-tang-tiktok\">Solutions to handle risks when ads are rejected and effective resistance strategies on the TikTok platform<\/h2><h3 style=\"margin-bottom: 12px; font-weight: 600; color: #333;\">Identifying common reasons why ads are rejected on TikTok<\/h3><p><strong>From practical experience at DPS.MEDIA<\/strong>, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o SME b\u1ecb \u201c\u0111\u1eb7t d\u1ea5u ch\u1ea5m h\u1ecfi\u201d khi qu\u1ea3ng c\u00e1o b\u1ed7ng d\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c duy\u1ec7t. Nguy\u00ean nh\u00e2n th\u01b0\u1eddng r\u01a1i v\u00e0o c\u00e1c nh\u00f3m ch\u00ednh:<\/p><ul style=\"margin-left: 20px; margin-bottom: 20px;\">\n<li><strong>Policy-violating content:<\/strong> Including images\/scripts containing sensitive, offensive elements or copyright violations.<\/li>\n<li><strong>Lack of transparency in product information:<\/strong> Advertising is unclear, misleading, or falsely promises.<\/li>\n<li><strong>Violation of industry regulations:<\/strong> For example, the financial, medical, or alcoholic beverage sectors have specific restrictions.<\/li>\n<\/ul><h3 style=\"margin-bottom: 12px; font-weight: 600; color: #333;\">Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ng ngh\u1ecb hi\u1ec7u qu\u1ea3 \u2013 T\u1ed1i \u01b0u kh\u1ea3 n\u0103ng duy\u1ec7t chi\u1ebfn d\u1ecbch<\/h3><p>To address rejected advertisements, DPS.MEDIA proposes a scientific objection process based on real data and TikTok's guidelines:<\/p><ul style=\"margin-left: 20px; margin-bottom: 20px;\">\n<li><strong>Read the reason for rejection carefully:<\/strong> TikTok provides specific reasons, absolutely do not overlook;<\/li>\n<li><strong>Prepare supporting documents:<\/strong> Collect documents confirming the legality of the product\/service or edit content as required;<\/li>\n<li><strong>Submit objections through the official support center:<\/strong> Include a brief, professional explanation;<\/li>\n<li><strong>Monitor progress:<\/strong> Set up email alerts and reminders for the team to respond quickly when feedback is received.<\/li>\n<\/ul><h3 style=\"margin-bottom: 12px; font-weight: 600; color: #333;\">Summary table of causes and ways to handle resistance<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"margin-bottom: 24px; border-collapse: collapse; width: 100%;\">\n<thead>\n<tr style=\"background-color: #f9f9f9;\">\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">Cause<\/th>\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">Manifestation<\/th>\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">Objection solution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Content not meeting standards<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Advertisement rejected due to inappropriate images or wording<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Edit content according to guidelines and resubmit after thorough review<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Missing certification<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Special sectors such as medical and finance require legal certification<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Prepare transparent documents and provide them through the objection section<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Incorrect information<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Advertising content causes misunderstanding or overpromises<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Adjust content, especially commitments<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>As digital marketing expert Nguyen Minh Hung, DPS.MEDIA Strategy Director, once shared: <em>\u201cHi\u1ec3u r\u00f5 quy \u0111\u1ecbnh, chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng bi\u1ebfn \u0111\u1ed9ng nh\u01b0 TikTok.\u201d<\/em> Therefore, building an internal review process and regularly updating new guidelines from TikTok will help SMEs quickly grasp and proactively handle changes.<\/p><h2 id=\"outro\">Looking back on the journey<\/h2><p>TikTok advertising rules in 2025 are not only a legal framework but also a compass helping businesses optimize campaign effectiveness and build trust with consumers. Understanding and strictly complying with these requirements will be a solid foundation for the digital marketing journey of SMEs in Vietnam.<\/p><p>At DPS.MEDIA, we always accompany small and medium enterprises, consulting the most creative and suitable strategies to maximize potential from TikTok Ads. For comprehensive development, you can also learn more about applying user data and interactive content trends to increase reach and brand recognition.<\/p><p>We look forward to receiving your shares, questions, or real experiences in the comments below. Let's discuss together to create a dynamic, smart, and more effective marketing community on this promising TikTok platform. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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Did you know that more than 1 billion monthly active users on TikTok are creating [\u2026]<\/p>","protected":false},"author":1,"featured_media":24399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288,1187],"tags":[293,181,282,184,294],"class_list":["post-24398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","category-xay-dung-thuong-hieu","tag-chien-luoc-quang-cao","tag-mang-xa-hoi","tag-quang-cao-truc-tuyen","tag-tiep-thi-ky-thuat-so","tag-tiktok-marketing"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/24398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=24398"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/24398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/24399"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=24398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=24398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=24398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}