{"id":24254,"date":"2025-06-19T12:19:25","date_gmt":"2025-06-19T05:19:25","guid":{"rendered":"https:\/\/dps.media\/chien-luoc-remarketing-voi-tiktok-pixel-danh-cho-doanh-nghiep-nho\/"},"modified":"2025-06-19T12:19:29","modified_gmt":"2025-06-19T05:19:29","slug":"remarketing-strategy-with-tiktok-pixel-for-small-businesses","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/remarketing-strategy-with-tiktok-pixel-for-small-businesses\/","title":{"rendered":"Remarketing strategy with TikTok Pixel for small businesses"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a b\u00f9ng n\u1ed5, chi\u1ebfn l\u01b0\u1ee3c remarketing v\u1edbi TikTok Pixel tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed b\u00ed m\u1eadt\u201d gi\u00fap doanh nghi\u1ec7p nh\u1ecf t\u0103ng g\u1ea5p 3-5 l\u1ea7n kh\u1ea3 n\u0103ng ch\u1ed1t \u0111\u01a1n t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c.<\/strong> B\u1ea1n c\u00f3 bi\u1ebft,h\u01a1n 70% ng\u01b0\u1eddi d\u00f9ng TikTok t\u1eebng xem s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a mua,v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 \u201cm\u1ecf v\u00e0ng\u201d doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c hi\u1ec7u qu\u1ea3 th\u00f4ng qua remarketing?  <\/p><p><em>TikTok Pixel is not just a tracking tool, but a bridge that helps connect advertising messages in a personalized way, directly to the group of customers who have shown interest.<\/em> DPS.MEDIA has witnessed hundreds of SMEs achieve significantly increased ROI thanks to optimizing remarketing on this platform.  <\/p><p><strong>Setting up and operating a proper remarketing strategy with TikTok Pixel helps small businesses not miss any potential customer opportunities, while saving advertising costs by focusing on users who have truly interacted.<\/strong> \u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c marketing \u201c\u0111\u00e1nh \u0111\u1ea1i tr\u00e0\u201d v\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn th\u00f4ng minh, n\u00e2ng cao hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/nh-cao.jpg\" alt=\"Understand the role of TikTok Pixel in advanced remarketing strategies\" title=\"\"><\/p><h2 id=\"hieu-ro-vai-tro-cua-tiktok-pixel-trong-chien-luoc-remarketing-chuyen-sau\">Understand the role of TikTok Pixel in advanced remarketing strategies<\/h2><h3>Measure customer behavior with high accuracy<\/h3><p><strong>TikTok Pixel<\/strong> not simply an ordinary measurement tool but also a key link helping SMEs understand customer behavior on the TikTok platform. When integrated into a website, Pixel collects data on specific interactions such as viewing products, adding to cart, or completing transactions. According to research from <em>Marketing Science Journal<\/em> (2023), vi\u1ec7c theo d\u00f5i c\u00e1c \u201cmicro-conversion\u201d n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o \u0111\u1ebfn 37% so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng.<\/p><p>Through the collected data, businesses can segment potential customers according to each step in the buying journey, thereby implementing remarketing strategies in a <strong>deep and precise<\/strong>, way, increasing conversion rates without wasting advertising budgets.<\/p><h3>Optimize remarketing campaigns based on real-time data analysis<\/h3><p>Unlike other advertising platforms, TikTok Pixel allows SMEs to track user behavior in real time, enabling timely adjustments to ad scenarios to match market trends. DPS.MEDIA recommends leveraging this feature to create <strong>personalized advertising content<\/strong> and target the right audience with the most suitable message.<\/p><p>A real-life example from a DPS.MEDIA client is a small fashion store in Hanoi that used TikTok Pixel to segment customers based on interaction habits. As a result, they created a remarketing ad series introducing suitable accessories for each group, helping increase sales by 25% in just one month.<\/p><h3>Control panel for TikTok Pixel effectiveness in remarketing campaigns<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Targets<\/th>\n<th>Actual results<\/th>\n<th>Note<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Customer segmentation<\/td>\n<td>Identify 3 main behavior groups<\/td>\n<td>Achieve 95% accuracy<\/td>\n<td>Helps optimize ad content<\/td>\n<\/tr>\n<tr>\n<td>Remarketing conversion rate<\/td>\n<td>Increase by 20% compared to original ads<\/td>\n<td>Actual increase by 25%<\/td>\n<td>thanks to personalized messaging<\/td>\n<\/tr>\n<tr>\n<td>Cost per acquisition (CPA)<\/td>\n<td>Decrease by 15%<\/td>\n<td>Reduced by 18%<\/td>\n<td>Save advertising budget<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/keting.jpg\" alt=\"Best practices for setting up and optimizing TikTok Pixel for small businesses\" title=\"\"><\/p><h2 id=\"thuc-tien-thiet-lap-va-toi-uu-hoa-tiktok-pixel-cho-doanh-nghiep-nho\">Best practices for setting up and optimizing TikTok Pixel for small businesses<\/h2><h3>Accurately understand the role and operation of TikTok Pixel<\/h3><p><strong>TikTok Pixel<\/strong> is not just a simple tracking tool but also opens up remarketing optimization opportunities for small businesses, especially in the increasingly fierce digital competition. DPS.MEDIA realizes that accurately installing the pixel in the right position on the website helps closely collect customer behavior data, thereby building high-quality target audiences and implementing more effective advertising campaigns, reducing wasted budget. A typical example is a young fashion startup in Hanoi, which, after optimizing TikTok Pixel, increased conversions by 35% on this channel in just 2 months.<\/p><h3>Pixel optimization approaches for SMEs<\/h3><p>Thay v\u00ec ch\u1ea1y qu\u1ea3ng c\u00e1o \u201cv\u1ee5t s\u00e1ng r\u1ed3i t\u1eaft\u201d, DPS.MEDIA t\u01b0 v\u1ea5n t\u1eadp trung v\u00e0o <strong>remarketing based on pixel data<\/strong> with specific steps:<\/p><ul>\n<li>Segment important events such as product views, add to cart, completed payment, to classify potential customers by level of interest.<\/li>\n<li>Set up audience segmentation based on website behavior and pixel exposure time, ensuring retargeting ads deliver the right message to each group.<\/li>\n<li>Continuously A\/B test ad creatives based on pixel data to maximize conversion rate improvement.<\/li>\n<\/ul><p>Analysis from Harvard Business Review research also agrees that remarketing based on real data collected from pixels helps SMEs optimize advertising costs while doubling the ability to retain old customers.<\/p><h3>DPS.MEDIA case study: Success on the TikTok platform<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Business<\/th>\n<th>Market<\/th>\n<th>Remarketing results<\/th>\n<th>Time<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>An Nhien Fashion<\/td>\n<td>Hanoi SMEs<\/td>\n<td>Increase purchases by 40%, reduce advertising budget by 25%<\/td>\n<td>3 months<\/td>\n<\/tr>\n<tr>\n<td>Moc Quan Cuisine<\/td>\n<td>Ho Chi Minh City SMEs<\/td>\n<td>Increase website visits and TikTok interactions by 50%<\/td>\n<td>2 months<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>These results show that a remarketing strategy designed based on available data from TikTok Pixel is not only cost-effective for small businesses but also helps build a sustainable brand on the TikTok platform.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-works.jpg\" alt=\"Segment target customers based on content interaction behavior\" title=\"\"><\/p><h2 id=\"phan-doan-khach-hang-muc-tieu-dua-tren-hanh-vi-tuong-tac-voi-noi-dung\">Segment target customers based on content interaction behavior<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">Approach to classification by customer interaction behavior<\/h3><p>To optimize remarketing strategy with TikTok Pixel, it is important to deeply understand <strong>user interaction behavior<\/strong> with advertising content and fanpage. DPS.MEDIA always emphasizes that it is not simply about tracking views or clicks, but segmenting based on actions such as:<\/p><ul style=\"margin-left:20px; margin-bottom:20px;\">\n<li><strong>Interaction time:<\/strong> Users who watch videos from 50% to 100% are completely different from those who just scroll by in a few seconds.<\/li>\n<li><strong>Product reference actions:<\/strong> Users who add products to cart but have not purchased.<\/li>\n<li><strong>response to CTA:<\/strong> Users who have clicked on the link or interacted via comments, shares.<\/li>\n<\/ul><p>With this rich data, small businesses can completely design <strong>super personalized advertising content<\/strong>, precisely tailored to each group. For example, audiences who watch over 75% of the video but have not interacted to purchase can be retargeted with offers or customer testimonials to quickly build trust.<\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">Applying behavioral segmentation in effective remarketing campaigns<\/h3><p>Based on MarketWatch research and results from DPS.MEDIA's campaign, implementing remarketing for each small group on TikTok not only increases conversion rates but also reduces <em>cost per acquisition<\/em> up to 30%. The table below clearly describes common behavioral segmentation methods and their outstanding advantages:<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; margin-bottom:24px;\">\n<thead>\n<tr>\n<th>Behavioral segmentation<\/th>\n<th>Brief description<\/th>\n<th>Main benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Watch video over 75%<\/td>\n<td>Highly interested group, in the consideration stage<\/td>\n<td>Increase click-through rate, better purchase conversion<\/td>\n<\/tr>\n<tr>\n<td>Add product to cart<\/td>\n<td>Almost decided but needs an incentive\/offer<\/td>\n<td>Increase checkout completion rate, reduce cart abandonment<\/td>\n<\/tr>\n<tr>\n<td>People interacting with CTA<\/td>\n<td>Customers proactively seeking more information<\/td>\n<td>Build long-term customer relationships<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>D\u1ef1a tr\u00ean ph\u00e2n \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111a d\u1ea1ng t\u1eeb video h\u01b0\u1edbng d\u1eabn, \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c th\u00f4ng \u0111i\u1ec7p khuy\u1ebfn m\u00e3i \u0111\u1ed9c quy\u1ec1n \u2013 t\u1ea5t c\u1ea3 nh\u1eb1m n\u00e2ng cao m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpg39d6.jpg\" alt=\"Leverage collected data to build effective remarketing scenarios\" title=\"\"><\/p><h2 id=\"tan-dung-du-lieu-thu-thap-de-xay-dung-kich-ban-remarketing-hieu-qua\">Leverage collected data to build effective remarketing scenarios<\/h2><h3 style=\"font-weight:600; margin-bottom:12px;\">Analyze user behavior from TikTok Pixel to personalize messages<\/h3><p>Data collected from TikTok pixel not only helps you track visits but also <strong>unveils the detailed buying journey of potential customers<\/strong>.DPS.MEDIA chia s\u1ebb r\u1eb1ng, khi doanh nghi\u1ec7p SMEs s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng theo m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c: t\u1eeb ng\u01b0\u1eddi \u0111\u00e3 xem s\u1ea3n ph\u1ea9m, th\u00eam gi\u1ecf h\u00e0ng \u0111\u1ebfn ng\u01b0\u1eddi ho\u00e0n t\u1ea5t thanh to\u00e1n. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n remarketing c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 \u2013 g\u1eedi ch\u00ednh x\u00e1c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0o t\u1eebng giai \u0111o\u1ea1n kh\u00e1c nhau.<\/p><p><em>As in a recent case study, a young fashion brand in Hanoi increased their conversion rate by 35% after just 2 months of implementing pixel-based remarketing. Step by step, they reminded customers about abandoned products and simultaneously offered small promotions, creating a deeply personalized experience.<\/em><\/p><p><\/p><h3 style=\"font-weight:600; margin-bottom:12px;\">Multi-layered remarketing scenarios with clear measurable results<\/h3><p>Vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u TikTok Pixel s\u1ebd gi\u00fap doanh nghi\u1ec7p kh\u00f4ng c\u00f2n ch\u1ea1y qu\u1ea3ng c\u00e1o theo ki\u1ec3u \u201cv\u00f4 \u0111\u1ecbnh\u201d. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c k\u1ecbch b\u1ea3n remarketing \u0111a t\u1ea7ng, nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee5 th\u1ec3, gi\u1ea3m thi\u1ec3u ng\u00e2n s\u00e1ch l\u00e3ng ph\u00ed.<\/p><ul style=\"margin-top:0; margin-bottom:16px; padding-left:20px;\">\n<li><strong>Newly engaged group:<\/strong> run ads introducing more related products.<\/li>\n<li><strong>Add to cart group:<\/strong> stimulate with additional incentives or product reminders.<\/li>\n<li><strong>Purchased group:<\/strong> encourage repeat purchases with promotions or bundled gifts.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"max-width:600px; margin-bottom:24px;\">\n<thead>\n<tr>\n<th>Customer segments<\/th>\n<th>Remarketing scenario<\/th>\n<th>Milestone results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>New interaction<\/td>\n<td>Introduce new products, engaging videos<\/td>\n<td>Increase brand recognition<\/td>\n<\/tr>\n<tr>\n<td>Add to cart<\/td>\n<td>Reminders, discount offers<\/td>\n<td>Increase conversion rate<\/td>\n<\/tr>\n<tr>\n<td>Purchased<\/td>\n<td>Customer care, repeat purchase incentives<\/td>\n<td>Increase customer lifetime value<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>According to DPS.MEDIA, this approach not only helps SMEs optimize marketing but also builds long-term and sustainable relationships with customers. That is the power of leveraging data in a scientific and creative way.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/keting.jpg0e44.jpg\" alt=\"Creative content strategies to attract and retain returning customers\" title=\"\"><\/p><h2 id=\"chien-thuat-sang-tao-noi-dung-thu-hut-va-giu-chan-khach-hang-quay-lai\">Creative content strategies to attract and retain returning customers<\/h2><h3 style=\"font-weight:bold; margin-top:1em;\">Capture user behavior to optimize the remarketing experience<\/h3><p><strong>TikTok Pixel<\/strong> is a powerful tool that helps small businesses engrave their brand image in customers' minds through collecting and analyzing user behavior data. When Pixel is properly integrated, you not only accurately track important actions such as video views, product clicks, or order completions, but also build very specific customer segments for effective retargeting.<\/p><p>DPS.MEDIA often advises businesses to focus on segmenting visitors to create suitable remarketing messages, for example:<\/p><ul>\n<li><strong>New visitors:<\/strong> provide product and brand introduction content.<\/li>\n<li><strong>Customers who add products to cart but have not purchased:<\/strong> reminders or special offers to stimulate purchases.<\/li>\n<li><strong>Customers who have completed transactions:<\/strong> send thank you messages, introduce related products or loyalty programs.<\/li>\n<\/ul><h3 style=\"font-weight:bold; margin-top:1em;\">Apply remarketing strategies suitable for SME budgets<\/h3><p>Not every small business has a generous budget to run widespread ads. According to research by <em>Journal of Marketing Analytics (2023)<\/em>,remarketing campaigns focused on personalized potential customer groups have an ROI increase of up to 60% compared to mass advertising.<\/p><p>DPS.MEDIA collaborated with a cosmetics-selling startup in Ho Chi Minh City to implement TikTok Pixel for a remarketing campaign, focusing on customers who watched the product introduction video but had not placed an order. Results after 2 months:<\/p><table class=\"wp-table\" style=\"width:100%; border-collapse: collapse; margin-top: 1em;\">\n<thead>\n<tr style=\"background-color: #f8f8f8;\">\n<th style=\"padding: 12px; border: 1px solid #ddd;\">Indicators<\/th>\n<th style=\"padding: 12px; border: 1px solid #ddd;\">Before Remarketing<\/th>\n<th style=\"padding: 12px; border: 1px solid #ddd;\">After Remarketing<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Conversion rate<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">1.8%<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">4.5%<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">cost per order (CPA)<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">150,000 VND<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">90,000 VND<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Return customer rate<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">10%<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Thanks to accurate data analysis and personalized campaigns, this startup's customers were more motivated to return and make purchases. According to DPS.MEDIA, the key to success is <strong>the ability to track individual behavior and turn insights into relevant creative content<\/strong>, thereby building sustainable connections with customers according to modern digital marketing standards.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ting-1.jpg\" alt=\"Measure results and adjust remarketing campaigns with TikTok Pixel\" title=\"\"><\/p><h2 id=\"do-luong-ket-qua-va-dieu-chinh-chien-dich-remarketing-voi-tiktok-pixel\">Measure results and adjust remarketing campaigns with TikTok Pixel<\/h2><h3 style=\"font-weight:bold; margin-bottom:10px;\">Leverage TikTok Pixel data to evaluate campaign effectiveness<\/h3><p><strong>DPS.MEDIA<\/strong> found that using TikTok Pixel not only helps small businesses track customer behavior but also provides visual data to accurately measure remarketing results. The Pixel collects important events such as page views, add to cart, or purchases, allowing businesses to better understand their target customers.<\/p><p>By applying real-time reports and conversion analysis, businesses can identify the most potential customer segments, while detecting and eliminating ineffective audiences. From there, advertising budget optimization decisions are made more accurately and quickly.<\/p><h3 style=\"font-weight:bold; margin-bottom:10px;\">Campaign adjustment strategies based on data and customer behavior<\/h3><p>In addition to measurement, <em>campaign adjustment<\/em> li\u00ean t\u1ee5c theo d\u1eef li\u1ec7u TikTok Pixel \u0111\u01b0\u1ee3c coi l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf. Khi ph\u00e1t hi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m ho\u1eb7c chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i l\u01b0\u1ee3t mua cao,DPS.MEDIA khuy\u1ebfn kh\u00edch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p th\u1eed nghi\u1ec7m A\/B k\u1ebft h\u1ee3p ph\u00e2n \u0111o\u1ea1n l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh vi c\u1ee5 th\u1ec3, v\u00ed d\u1ee5 nh\u01b0 \u201ckh\u00e1ch \u0111\u00e3 xem s\u1ea3n ph\u1ea9m nh\u01b0ng ch\u01b0a mua\u201d hay \u201cng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi video qu\u1ea3ng c\u00e1o tr\u00ean 75% th\u1eddi l\u01b0\u1ee3ng\u201d.<\/p><p>Notably, a recent case study by DPS.MEDIA with a fashion SME brand demonstrated that when optimizing based on Pixel events, after just 2 weeks, sales on TikTok increased by 20% while the budget decreased by 15%. This shows that flexible manipulation of collected data is the key to maintaining effectiveness and competitiveness in the volatile digital marketing environment.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top:20px; width:100%;\">\n<thead>\n<tr>\n<th>Key Metrics<\/th>\n<th>Meaning<\/th>\n<th>How to adjust the campaign<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Conversion rate<\/td>\n<td>Percentage of customers completing the desired action<\/td>\n<td>Test new ad messages, regroup audience<\/td>\n<\/tr>\n<tr>\n<td>Cost per action (CPA)<\/td>\n<td>Average cost per customer action<\/td>\n<td>Optimize ad creatives, focus on high-value audiences<\/td>\n<\/tr>\n<tr>\n<td>Interaction rate<\/td>\n<td>User feedback on ads<\/td>\n<td>Change content format or use a clearer call to action<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/gi-2-1.jpg\" alt=\"Advice from DPS.MEDIA to maximize advertising budgets for SMEs on TikTok\" title=\"\"><\/p><h2 id=\"loi-khuyen-tu-dps-media-de-toi-da-hoa-ngan-sach-quang-cao-cho-smes-tren-tiktok\">Advice from DPS.MEDIA to maximize advertising budgets for SMEs on TikTok<\/h2><h3 style=\"margin-bottom: 10px;\">The power of TikTok Pixel in optimizing advertising budgets<\/h3><p><strong>Maximize advertising budget<\/strong> is a common challenge for small businesses when approaching the TikTok platform with limited budgets. At DPS.MEDIA, we emphasize the importance of <em>TikTok pixel<\/em> \u2013 c\u00f4ng c\u1ee5 kh\u00f4ng ch\u1ec9 gi\u00fap theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i remarketing c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3. Pixel cho ph\u00e9p doanh nghi\u1ec7p t\u1eadp trung ng\u00e2n s\u00e1ch v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c, gi\u1ea3m thi\u1ec3u chi ph\u00ed cho l\u01b0\u1ee3t ti\u1ebfp c\u1eadn kh\u00f4ng m\u1ee5c ti\u00eau.<\/p><p>Kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng ch\u1ec9 ch\u1ea1y theo \u201c\u0111\u1ec9nh \u0111\u1ea7u\u201d kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, TikTok Pixel gi\u00fap x\u00e2y d\u1ef1ng c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee5 th\u1ec3 nh\u01b0:<\/p><ul>\n<li>People who watched the ad video over 75%<\/li>\n<li>Customers who added products to cart but have not completed purchase<\/li>\n<li>People who interacted with the landing page but did not convert<\/li>\n<\/ul><p>Remarketing to these segments helps increase conversion rates by 30%-40%, based on real-world research from the e-commerce sector in Q1\/2024.<\/p><h3 style=\"margin-bottom: 10px;\">Smart remarketing strategies with limited resources<\/h3><p>A special approach that DPS.MEDIA has successfully applied for SME clients is <strong>remarketing goal segmentation<\/strong> combined with automated budget optimization tactics (TikTok automated Budget Optimization). For example, a small fashion business in Hanoi doubled its conversion rate after just 3 months of audience-targeted remarketing based on Pixel.<\/p><p>This strategy includes:<\/p><ul>\n<li><strong>Remarketing \u201cn\u00f3ng\u201d: <\/strong>Focus on users who added products to cart but have not purchased, with urgent promotional messages.<\/li>\n<li><strong>Remarketing \u201c\u1ea5m\u201d: <\/strong>Target viewers of long videos, provide additional valuable content such as styling tips, increase goodwill and brand awareness.<\/li>\n<li><strong>Lookalike Audience: <\/strong>Develop new potential customer groups based on optimized remarketing data.<\/li>\n<\/ul><p>This result demonstrates that with the right audience, at the right time, and the appropriate message, optimizing ad spend becomes much more effective and sustainable.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top: 20px; max-width: 600px;\">\n<thead>\n<tr>\n<th>Audience type<\/th>\n<th>Tracking action<\/th>\n<th>Remarketing goal<\/th>\n<th>DPS.MEDIA results (3-month metrics)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Video viewers &gt;75%<\/td>\n<td>Watch ad video<\/td>\n<td>Increase awareness, build trust<\/td>\n<td>Increase website visits by 25%<\/td>\n<\/tr>\n<tr>\n<td>Add product to cart<\/td>\n<td>Shopping action<\/td>\n<td>Encourage order completion<\/td>\n<td>Increase conversion rate by 40%<\/td>\n<\/tr>\n<tr>\n<td>Landing page interaction<\/td>\n<td>Click on CTA<\/td>\n<td>Attract new potential customers<\/td>\n<td>Increase registrations by 151%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h2 id=\"outro\">Shared by DPS.MEDIA<\/h2><p>TikTok Pixel is not just a measurement tool, but also a bridge connecting the customer journey from the first interaction to the final conversion. With a personalized and optimized remarketing strategy,<a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">small businesses can make the most of every website visit to nurture interest and drive purchasing decisions<\/a>. The key is to clearly understand user behavior and use data intelligently to build continuously innovative and relevant campaigns.<\/p><p>T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng m\u1ed7i doanh nghi\u1ec7p SME \u0111\u1ec1u c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, nh\u01b0ng l\u1ea1i s\u1edf h\u1eefu ti\u1ec1m n\u0103ng s\u00e1ng t\u1ea1o l\u1edbn. Vi\u1ec7c \u00e1p d\u1ee5ng TikTok Pixel \u0111\u00fang c\u00e1ch gi\u00fap b\u1ea1n t\u1ed1i \u01b0u chi ph\u00ed qu\u1ea3ng c\u00e1o, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd n\u00e0y. \u0110\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u201cch\u1ea1y qu\u1ea3ng c\u00e1o\u201d \u2013 h\u00e3y b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i remarketing linh ho\u1ea1t, th\u00edch \u1ee9ng v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u b\u00e1n h\u00e0ng.<\/p><p>Besides TikTok, <a href=\"https:\/\/dps.media\/en\/category\/tiktok-marketing\/\" rel=\"nofollow\">there are many other platforms that can integrate user behavior to help businesses create multi-touchpoint interaction chains<\/a>. You can further research how to combine remarketing on Facebook, Google, and OTT channels to create a powerful cross-channel campaign. DPS.MEDIA always accompanies Vietnamese businesses on their digital transformation journey, from core strategy to effective step-by-step implementation.<\/p><p>B\u1ea1n \u0111ang \u00e1p d\u1ee5ng TikTok Pixel nh\u01b0 th\u1ebf n\u00e0o trong chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh? H\u00e3y chia s\u1ebb suy ngh\u0129, kinh nghi\u1ec7m ho\u1eb7c c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n trong ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi \u2013 ch\u00fang t\u00f4i r\u1ea5t mong \u0111\u01b0\u1ee3c c\u00f9ng b\u1ea1n th\u1ea3o lu\u1eadn, \u0111\u1ed3ng h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-is-canva-a-to-z-guide-on-how-to-use-canva\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What is Canva? 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