{"id":24118,"date":"2025-06-10T12:23:44","date_gmt":"2025-06-10T05:23:44","guid":{"rendered":"https:\/\/dps.media\/gioi-thieu-cong-ty-dps-media-jsc-doi-tac-digital-marketing-toan-dien-cho-smes\/"},"modified":"2025-07-24T16:09:54","modified_gmt":"2025-07-24T09:09:54","slug":"introduction-of-dps-media-jsc-company-a-comprehensive-digital-marketing-partner-for-smes","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/introduction-of-dps-media-jsc-company-a-comprehensive-digital-marketing-partner-for-smes\/","title":{"rendered":"Introducing DPS.MEDIA JSC \u2013 Comprehensive Digital Marketing Partner for SMEs"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><strong>In an increasingly fierce digital competition landscape, having a comprehensive Digital Marketing partner is a vital factor for SMEs to break through in the market.<\/strong> <em>Have you ever wondered how small and medium-sized businesses can reach customers effectively while still optimizing costs?<\/em> DPS.MEDIA JSC is the strategic solution that helps hundreds of SMEs in Vietnam turn this challenge into a sustainable growth opportunity.<\/p><p><strong>DPS.MEDIA not only simply provides services, but also accompanies businesses on their digital transformation journey with personalized and comprehensive digital marketing strategies.<\/strong> With experience in consulting and directly implementing for various industries, we are proud to deliver <em>clear growth results in revenue and brand recognition for SME clients.<\/em>. This is evidenced by hundreds of successful projects, where the partner's interests are put first.<\/p><p><strong>Understanding the unique resources and challenges of SMEs, DPS.MEDIA optimizes advertising budgets, selects suitable platforms, and builds engaging content to help businesses accurately reach potential customers.<\/strong> <em>This not only enhances marketing effectiveness but also creates a long-term competitive advantage for small and medium-sized businesses in the digital market.<\/em> When cooperating with us, SMEs will have a reliable companion, turning Digital Marketing strategies from dreams into reality.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/banner.jpg47c0.jpg\" alt=\"Vision and mission to accompany the sustainable development of SMEs\" title=\"\"><\/p><h2 id=\"tam-nhin-va-su-menh-dong-hanh-cung-su-phat-trien-ben-vung-cua-smes\">Vision and mission to accompany the sustainable development of SMEs<\/h2><h3 style=\"font-weight: 600; margin-bottom: 10px;\">Sustainable development orientation through suitable solutions for SMEs<\/h3><p>In the increasingly competitive Vietnamese market, building a sustainable development platform is a vital factor for small and medium-sized enterprises (SMEs). At DPS.MEDIA, we not only simply provide Digital Marketing services but also accompany customers in creating in-depth strategies based on data and practical trends.<\/p><p>leading marketing expert, Philip Kotler, once affirmed: <em>\u201cS\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ee5c ti\u00eau m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c th\u00edch nghi v\u00e0 \u0111\u1ed5i m\u1edbi.\u201d<\/em> C\u00e2u n\u00f3i n\u00e0y ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c tinh th\u1ea7n l\u00e0m vi\u1ec7c t\u1ea1i DPS.MEDIA \u2013 lu\u00f4n duy tr\u00ec s\u1ef1 c\u1eadp nh\u1eadt, ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u00f3ng g\u00f3p gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho doanh nghi\u1ec7p SMEs th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o, ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u01b0ng v\u1eabn hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/p><h3 style=\"font-weight: 600; margin-bottom: 10px;\">Case study evidence: From local to digital leader<\/h3><p>A specific example from a client in the handicraft sector clearly shows how DPS.MEDIA helps with digital transformation and optimizes digital marketing activities to expand the market.<\/p><ul style=\"margin-left: 20px; margin-bottom: 15px;\">\n<li><strong>Challenge:<\/strong> Limited in reaching customers through traditional channels.<\/li>\n<li><strong>Solution:<\/strong> Design multi-channel advertising campaigns, leveraging SEO and content marketing along with remarketing to enhance brand awareness.<\/li>\n<li><strong>Result:<\/strong> Increase website traffic by 120%, online sales grew by 85% in just 9 months.<\/li>\n<\/ul><p>This case is a clear demonstration of the power of a long-term digital marketing strategy and the close support provided by DPS.MEDIA to SMEs.<\/p><table class=\"wp-list-table widefat striped\" style=\"width: 100%; margin-top: 15px;\">\n<thead>\n<tr>\n<th style=\"text-align: left;\">Core values<\/th>\n<th style=\"text-align: left;\">Practical application<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Data-driven customer approach<\/strong><\/td>\n<td>Analyze behavior, create personas, and personalize advertising content.<\/td>\n<\/tr>\n<tr>\n<td><strong>Sustainable development<\/strong><\/td>\n<td>Promote cost-effective marketing solutions, minimizing environmental impact.<\/td>\n<\/tr>\n<tr>\n<td><strong>Training and technology transfer<\/strong><\/td>\n<td>Train the internal SME team to continue operating effectively after the project ends.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/0980_n.jpg47c0.jpg\" alt=\"Comprehensive Digital Marketing solutions tailored to the characteristics of small and medium enterprises\" title=\"\"><\/p><h2 id=\"giai-phap-digital-marketing-toan-dien-phu-hop-voi-dac-thu-doanh-nghiep-nho-va-vua\">Comprehensive Digital Marketing solutions tailored to the characteristics of small and medium enterprises<\/h2><h3 style=\"font-weight: 600; margin-bottom: 12px;\">Flexible Digital Marketing strategies designed specifically for SMEs<\/h3><p>In an increasingly competitive environment, small and medium enterprises (SMEs) often struggle to design and implement Digital Marketing strategies suitable for their limited resources. At DPS.MEDIA, we believe that <strong>successful solutions are not only based on technology but must also be closely tied to the unique characteristics of each customer<\/strong>. Thay v\u00ec \u201c\u0111\u00f3ng khung\u201d b\u1eb1ng c\u00e1c m\u00f4 h\u00ecnh s\u1eb5n c\u00f3, ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng t\u1eebng chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u s\u1eafc v\u00e0 k\u1ebft h\u1ee3p linh ho\u1ea1t c\u00e1c k\u00eanh nh\u01b0 SEO, Google Ads, Social Media, Content Marketing,\u2026 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p><h3 style=\"font-weight: 600; margin-bottom: 12px;\">Practical applications and evidence from over 5,400 successful projects<\/h3><p>With over 6 years of experience in digital marketing for SMEs, DPS.MEDIA has accompanied many brands in achieving sustainable growth goals. A typical example is the campaign that helped a young fashion business <em>FashionUp<\/em> increase sales by 150% after just 6 months of implementation, thanks to focusing on developing short-form video content combined with advertising on Facebook and YouTube.<br>\nExpert Tran Minh Duc, Strategy Director of DPS.MEDIA, shares: <q>\u201c\u0110\u1ed1i v\u1edbi SMEs, vi\u1ec7c k\u1ebft h\u1ee3p gi\u1eefa s\u00e1ng t\u1ea1o n\u1ed9i dung m\u1ec1m d\u1ebbo v\u00e0 l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng trong Digital Marketing.\u201d<\/q><\/p><h3 style=\"font-weight: 600; margin-bottom: 12px;\">Outstanding benefits when partnering with DPS.MEDIA<\/h3><ul style=\"list-style-type: disc; padding-left: 20px; line-height: 1.6;\">\n<li><strong>Comprehensive solution:<\/strong> From planning, implementation to result analysis, DPS.MEDIA provides consistent and end-to-end support.<\/li>\n<li><strong>Campaign personalization:<\/strong> Orientation according to business goals and specific industries of each enterprise.<\/li>\n<li><strong>Cost saving, increased efficiency:<\/strong> Applying ROI measurement standards as recommended by reputable organizations such as Gartner and Forrester.<\/li>\n<li><strong>In-depth consulting and dedicated support:<\/strong> A team of experts always accompanies you, updating the latest strategies according to market trends and platform algorithms.<\/li>\n<\/ul><table class=\"wp-list-table widefat striped\" style=\"margin-top: 20px; width: 100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color: #f3f3f3;\">\n<th style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\">Strategic factor<\/th>\n<th style=\"padding: 10px; border: 1px solid #ddd; text-align: left;\">Benefits for SMEs<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Focus on target customer segments<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Increase engagement and conversion rates, reduce advertising budget waste<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Multi-channel media coordination<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Expand reach and build sustainable brand awareness<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Real-time data analysis<\/td>\n<td style=\"padding: 10px; border: 1px solid #ddd;\">Enhance the ability to adjust campaigns promptly, increase investment efficiency<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_11655.jpg847c.jpg\" alt=\"Effective brand building and sales growth strategies\" title=\"\"><\/p><h2 id=\"chien-luoc-xay-dung-thuong-hieu-va-tang-truong-doanh-so-hieu-qua\">Effective brand building and sales growth strategies<\/h2><h3 style=\"font-weight: 600; margin-bottom: 0.5em;\">Building a sustainable brand through data and customer interaction<\/h3><p>At DPS.MEDIA JSC, brand building strategies are developed based on <strong>real data and customer behavior analysis<\/strong>.The combination of modern digital marketing tools such as <em>AI-driven analytics<\/em>, Social Listening and Marketing Automation helps SMEs not only reach the right audience but also create personalized customer experiences, increasing awareness and loyalty.<\/p><p>We provide a real-life example from an online fashion client, after 6 months of cooperation with DPS.MEDIA, the continuously optimized targeting campaign helped increase <strong>online sales by up to 40%<\/strong>, while social media engagement doubled. This affirms that building a strong brand is not simply about advertising but is a synchronized combination from market research to strategy execution.<\/p><h3 style=\"font-weight: 600; margin-bottom: 0.5em;\">Sales development through multi-channel and creative content<\/h3><p>Leveraging multi-channel digital platforms is a decisive factor in the growth strategy of SMEs. DPS.MEDIA flexibly advises on the implementation of channels such as SEO, Google Ads, Facebook Ads, and Email Marketing, while optimizing content to suit each platform and each customer journey.<\/p><p><strong>Creative content<\/strong> \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t khi ch\u00fang t\u00f4i t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c d\u1ea1ng n\u1ed9i dung gi\u00e1o d\u1ee5c, gi\u1ea3i tr\u00ed ho\u1eb7c c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat.Chuy\u00ean gia DPS.MEDIA t\u1eebng chia s\u1ebb: \u201cKh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m,h\u1ecd mua c\u1ea3m x\u00fac v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i.\u201d do \u0111\u00f3,chi\u1ebfn l\u01b0\u1ee3c s\u1ebd lu\u00f4n \u0111\u1eb7t tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top: 1em; margin-bottom: 1em;\">\n<thead>\n<tr>\n<th>Strategy<\/th>\n<th>Practical application<\/th>\n<th>Outstanding results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Customer data analysis<\/td>\n<td>AI Analytics combined with CRM<\/td>\n<td>Increase conversions by 35%<\/td>\n<\/tr>\n<tr>\n<td>Multi-channel advertising<\/td>\n<td>SEO \u2013 Google Ads \u2013 Facebook Ads<\/td>\n<td>Increase traffic by 50%<\/td>\n<\/tr>\n<tr>\n<td>Creative content<\/td>\n<td>Video marketing, Storytelling<\/td>\n<td>Increase engagement by 60%<\/td>\n<\/tr>\n<tr>\n<td>Automation Marketing<\/td>\n<td>Personalized email, Remarketing<\/td>\n<td>Customer retention increased by 25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/oi-day.jpg\" alt=\"Applying modern technology to optimize costs and communication effectiveness\" title=\"\"><\/p><h2 id=\"ung-dung-cong-nghe-hien-dai-de-toi-uu-hoa-chi-phi-va-hieu-qua-truyen-thong\">Applying modern technology to optimize costs and communication effectiveness<\/h2><h3><strong>Applying AI technology and data analytics in communications<\/strong><\/h3><p>At DPS.MEDIA, we leverage the power of <strong>artificial intelligence (AI)<\/strong> to optimize digital marketing campaigns, helping SMEs minimize costs and improve the effectiveness of reaching target customers. By analyzing big data from user behavior on social media platforms, websites, and mobile apps, we create accurate consumer behavior prediction models, thereby proposing personalized communication solutions and optimizing ROI.<\/p><p>Unlike traditional methods that rely only on intuition or raw data, applying modern technology helps save resources and manual effort, while increasing the ability to measure and adjust strategies in real time. For example, <a href=\"https:\/\/dps.media\/en\/integrated-communication-service\/\" rel=\"nofollow\">a project in collaboration with a retail client helped them increase revenue by 30% after just 3 months of implementation by optimizing advertising budgets based on interaction heatmaps<\/a> generated by AI.<\/p><h3><strong>Automation technology helps reduce campaign operation costs<\/strong><\/h3><ul>\n<li><strong>Campaign management automation:<\/strong> Minimize errors and speed up deployment with integrated digital marketing campaign management systems.<\/li>\n<li><strong>Chatbot and 24\/7 customer service:<\/strong> Increase direct interaction and customer care, reducing support manpower.<\/li>\n<li><strong>Optimize advertising budget based on effectiveness:<\/strong> Programmatic advertising solutions automatically adjust budgets to effective channels based on real data.<\/li>\n<\/ul><p>Through these technologies, DPS.MEDIA helps SMEs not only save a significant portion of operating costs but also improve customer experience, creating a sustainable competitive advantage in the digital era.<\/p><h3><strong>Comparison table of traditional communication effectiveness and modern technology<\/strong><\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Traditional media<\/th>\n<th>Modern technology<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cost<\/td>\n<td>High, hard to control<\/td>\n<td>Low, optimized for effectiveness<\/td>\n<\/tr>\n<tr>\n<td>Effectiveness measurement<\/td>\n<td>Not accurate, based on estimation<\/td>\n<td>Accurate, real-time<\/td>\n<\/tr>\n<tr>\n<td>Customer interaction<\/td>\n<td>Limited, non-personalized<\/td>\n<td>Target segmentation, personalization<\/td>\n<\/tr>\n<tr>\n<td>Response time<\/td>\n<td>Slow, manual<\/td>\n<td>Fast, automated<\/td>\n<\/tr>\n<tr>\n<td>Campaign adjustment<\/td>\n<td>Difficult and time-consuming<\/td>\n<td>Easy, flexible<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-video.jpg0df7.jpg\" alt=\"Flexible cooperation and in-depth consulting based on customers&#039; real needs\" title=\"\"><\/p><h2 id=\"hop-tac-linh-hoat-va-tu-van-chuyen-sau-dua-tren-nhu-cau-thuc-te-cua-khach-hang\">Flexible cooperation and in-depth consulting based on customers' real needs<\/h2><h3 style=\"font-weight: 600; margin-bottom: 12px;\">Personalized consulting based on the characteristics of each business<\/h3><p><strong>DPS.MEDIA<\/strong> always affirm that each SME has its own unique challenges and goals on the digital transformation journey. Instead of imposing a one-size-fits-all solution, we spend a lot of time listening, deeply analyzing the actual needs and business environment of our clients. As a result, every strategy is designed <em>flexibly<\/em>, ensuring both optimal performance and suitability for the company's resources.<\/p><p>Hands-on experience since 2017 has helped us understand that, <strong>kh\u00f4ng c\u00f3 gi\u1ea3i ph\u00e1p n\u00e0o \u201cone-size-fits-all\u201d<\/strong>. Therefore, the DPS.MEDIA expert team constantly updates digital marketing trends from Facebook Ads, Google Ads to SEO and Content Marketing, while applying a multi-dimensional consulting model based on real data and market surveys to propose the most effective strategy for each partner.<\/p><h3 style=\"font-weight: 600; margin-bottom: 12px;\">Ph\u01b0\u01a1ng th\u1ee9c h\u1ee3p t\u00e1c linh ho\u1ea1t \u2013 minh h\u1ecda qua case study \u0111i\u1ec3n h\u00ecnh<\/h3><p>For example, in a collaborative project with an SME in the fashion industry in Ho Chi Minh City, DPS.MEDIA implemented a multi-channel marketing strategy consultation with a flexible approach: from building brand awareness on social networks, optimizing the sales website, to personalized remarketing campaigns. After 6 months, revenue increased by more than <strong>45%<\/strong> while marketing costs decreased by 20%, and the client maintained a long-term retention rate thanks to dedicated customer care services.<\/p><p>The close coordination between the consulting team and the client, based on updated data at each stage, helps realign the strategy to fit market fluctuations, demonstrating the effectiveness of the flexible cooperation model.<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top: 20px; max-width: 600px;\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>DPS.MEDIA Method<\/th>\n<th>Typical Results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Consulting based on needs<\/td>\n<td>Kh\u1ea3o s\u00e1t th\u1ef1c tr\u1ea1ng \u2013 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/td>\n<td>Appropriate campaigns, reducing budget waste<\/td>\n<\/tr>\n<tr>\n<td>Flexible cooperation<\/td>\n<td>Adjust plans weekly\/quarterly based on results<\/td>\n<td>Continuous ROI optimization, improving effectiveness<\/td>\n<\/tr>\n<tr>\n<td>Personalized strategy<\/td>\n<td>Optimize ad content, smart remarketing<\/td>\n<td>Increase engagement, retain customers long-term<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ho-lon.jpg47c1.jpg\" alt=\"Success stories and practical lessons from implemented projects\" title=\"\"><\/p><h2 id=\"cau-chuyen-thanh-cong-va-bai-hoc-thuc-tien-tu-nhung-du-an-da-trien-khai\">Success stories and practical lessons from implemented projects<\/h2><h3><strong>Flexible strategies help SMEs break through in the digital market<\/strong><\/h3><p>Since 2017, DPS.MEDIA JSC has accompanied more than 5,400 small and medium enterprises (SMEs) in Vietnam, building multi-channel digital marketing strategies tailored to each industry's characteristics. One of the typical success stories is the collaborative multi-platform advertising project for a fashion store chain in Ho Chi Minh City. By leveraging potential customer data, combined with creative content strategies and optimized Facebook and Google Ads campaigns, their revenue grew by more than 70% in just 6 months.<\/p><p><strong>This demonstrates the ability to customize campaigns and closely analyze data, which DPS.MEDIA always prioritizes.<\/strong> Gi\u1ed1ng nh\u01b0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a Philip Kotler \u2013 \u201cMarketing kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n l\u00e0 khoa h\u1ecdc \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3\u201d, ch\u00fang t\u00f4i t\u1eadn d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ROI \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch kh\u00f4ng ch\u1ec9 ch\u1ea1y m\u00e0 c\u00f2n th\u1ef1c s\u1ef1 mang l\u1ea1i k\u1ebft qu\u1ea3 b\u1ec1n v\u1eefng.<\/p><h3><strong>Lessons from practice: Optimizing budgets and focusing on target segments<\/strong><\/h3><p>In many projects, we have found that <strong>allocating the budget in the right direction and accurately identifying customer segments<\/strong> l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. Thay v\u00ec tr\u1ea3i r\u1ed9ng ng\u00e2n s\u00e1ch theo ki\u1ec3u \u201cb\u00e1m \u0111u\u1ed5i\u201d \u0111a k\u00eanh kh\u00f4ng m\u1ee5c ti\u00eau, \u0111\u1ed9i ng\u0169 DPS.MEDIA th\u01b0\u1eddng \u01b0u ti\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng,sau \u0111\u00f3 ch\u1ecdn l\u1ecdc k\u00eanh ph\u00f9 h\u1ee3p v\u00e0 thi\u1ebft k\u1ebf n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u00fang v\u1edbi nhu c\u1ea7u,th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a nh\u00f3m m\u1ee5c ti\u00eau n\u00e0y.<\/p><p>Below is a summary comparison table of the results of a digital marketing campaign before and after optimization at DPS.MEDIA:<\/p><table class=\"wp-table\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Before Optimization<\/th>\n<th>After Optimization<\/th>\n<th>Growth (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cost per lead (CPL)<\/td>\n<td>120,000 VND<\/td>\n<td>75,000 VND<\/td>\n<td>\u221237.5%<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>2,4%<\/td>\n<td>6,8%<\/td>\n<td>+183%<\/td>\n<\/tr>\n<tr>\n<td>Profit after the campaign<\/td>\n<td>50 million VND<\/td>\n<td>140 million VND<\/td>\n<td>+180%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Chuy\u00ean gia marketing \u0110\u1eb7ng Minh Qu\u00e2n, Gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a DPS.MEDIA chia s\u1ebb: \u201cTrong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh s\u1ed1 ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, SMEs kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o. Vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o chi\u1ebfn thu\u1eadt tri\u1ec3n khai c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0 li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi.\u201d<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/eu-qua.jpga594.jpg\" alt=\"Expert advice for SMEs on the journey of digital transformation and digital marketing\" title=\"\"><\/p><h2 id=\"loi-khuyen-tu-chuyen-gia-cho-smes-trong-hanh-trinh-chuyen-doi-so-va-marketing-so\">Expert advice for SMEs on the journey of digital transformation and digital marketing<\/h2><h3 style=\"font-weight: 600; margin-bottom: 0.5em;\">Digital transformation strategies suitable for modern Vietnamese SMEs<\/h3><p><strong>DPS.MEDIA JSC<\/strong> believe that the digital transformation journey, especially in the field of digital marketing, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">is not simply about adopting new technology but more importantly about setting the right strategy tailored to the characteristics of each small and medium-sized enterprise<\/a> (SMEs). Global trends show that flexible, personalized, and data-driven solutions play a key role in improving business performance.<\/p><p>H\u1ecdc thu\u1eadt t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (v\u00ed d\u1ee5: Westerman, Bonnet & McAfee, 2014) nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a SMEs n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u1edbi v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1ch qu\u1ea3n tr\u1ecb \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. DPS.MEDIA ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thi\u1ebft k\u1ebf k\u1ebf ho\u1ea1ch tri\u1ec3n khai marketing s\u1ed1 t\u1eebng b\u01b0\u1edbc,tr\u00e1nh \u00e1p \u0111\u1eb7t gi\u1ea3i ph\u00e1p \u201cm\u1ed9t k\u00edch th\u01b0\u1edbc cho t\u1ea5t c\u1ea3\u201d.<\/p><h3 style=\"font-weight: 600; margin-bottom: 0.5em;\">Practical experience from projects with over 5,400 SMEs<\/h3><p>With experience since 2017 and over 5,400 SME clients across Vietnam, we thoroughly understand the challenges and unique bottlenecks in applying Digital Marketing tools.<\/p><ul style=\"margin-bottom: 1em; padding-left: 1.2em;\">\n<li><strong>Budget optimization:<\/strong> Helps businesses allocate reasonable costs to the most effective customer acquisition channels, instead of spreading investments thinly.<\/li>\n<li><strong>Smart multi-channel integration:<\/strong> Combine SEO, paid advertising, social media, and email marketing into a unified ecosystem to increase conversion effectiveness.<\/li>\n<li><strong>In-depth data analysis:<\/strong> Use AI and analytical tools to deeply understand customer insights, thereby planning accurately and responding flexibly to the market.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"margin-bottom: 1em; max-width: 600px; width: 100%;\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Featured solutions from DPS.MEDIA<\/th>\n<th>Outstanding results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Small budget<\/td>\n<td>Select Google Ads UTM advertising channels by industry<\/td>\n<td>Increase potential customers by 30% after 3 months<\/td>\n<\/tr>\n<tr>\n<td>New brand<\/td>\n<td>Build SEO from a foundation of quality content marketing<\/td>\n<td>Top 3 main Google keywords<\/td>\n<\/tr>\n<tr>\n<td>low conversion<\/td>\n<td>Set up customer funnels, remarketing, and email nurturing<\/td>\n<td>Increase conversions by 25% in 6 weeks<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><em>\u201cTh\u1ef1c t\u1ebf chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u1edbi SMEs kh\u00f4ng ph\u1ea3i cu\u1ed9c \u0111ua c\u00f4ng ngh\u1ec7, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt c\u00e2n b\u1eb1ng gi\u1eefa \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c thi theo b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a m\u1ed7i doanh nghi\u1ec7p,\u201d<\/em> \u2013 chia s\u1ebb t\u1eeb anh Nguy\u1ec5n Trung Ki\u00ean, Gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a DPS.MEDIA.<\/p><p>With extensive experience and a sophisticated combination of academic perspective and market practice, DPS.MEDIA is committed to accompanying Vietnamese SMEs on the path to sustainable, effective, and most suitable digitalization.<\/p><h2 id=\"outro\">Preparation for the next journey<\/h2><p>V\u1edbi t\u1ea7m nh\u00ecn tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf Vi\u1ec7t Nam, DPS.MEDIA JSC kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5,m\u00e0 l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng h\u00e0nh trong t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c Digital Marketing. Sau h\u01a1n 7 n\u0103m ho\u1ea1t \u0111\u1ed9ng, ch\u00fang t\u00f4i \u0111\u00e3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn v\u1edbi h\u01a1n 5.400 doanh nghi\u1ec7p \u2013 n\u01a1i m\u1ed7i chi\u1ebfn d\u1ecbch \u0111\u1ec1u l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n ri\u00eang c\u1ea7n s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 \u201cmay \u0111o\u201d gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/p><p>We believe that when SMEs understand and properly apply Digital Marketing, it is not only about sales effectiveness but also about building a sustainable brand foundation in the digital age. Whether you are starting with a small customer base or looking to expand your market share, choosing the right strategic partner is the decisive factor.<\/p><p>If you are exploring your business\u2019s position on the digital map or need a creative marketing plan suitable for SMEs\u2019 budgets, try starting that journey with DPS.MEDIA. At the same time, you can also explore new marketing trends such as automation, AI, or conversion performance\u2026 to appropriately apply to your current business model.<\/p><p>We are always ready to listen to your feedback, questions, or real-life stories. Please comment below or join the discussion with the community of SMEs passionate about Digital Marketing so we can grow sustainably together in the digital era.<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-update-node-version-on-mac-windows-and-linux\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to update the Node version on Mac, Windows, and Linux?<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/chatall-connects-multiple-bots-for-an-optimal-experience\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">ChatALL \u2013 Multi-Bot Connection for the Ultimate Experience!<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-is-shopee-mall-and-the-conditions-to-become-a-mall-shop\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What is Shopee Mall? Benefits and Conditions to Get on Shop Mall<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/the-most-reputable-and-effective-facebook-advertising-company-today\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Most Reputable and Effective Facebook Advertising Company Today<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/365-ideas-for-writing-super-cool-facebook-fanpage-content\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">365 Super Quality Facebook Fanpage Content Writing Ideas!<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/buy-and-sell-facebook-pages-at-the-cheapest-price-grab-the-opportunity-immediately\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Buy Facebook Pages at the Cheapest Price \u2013 Grab the Opportunity Now<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the increasingly fierce digital competition context, having a comprehensive Digital Marketing partner is a lifeline for SMEs to break through the market. Have you ever wondered how small and medium enterprises can effectively reach customers while [...]<\/p>","protected":false},"author":3,"featured_media":26825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,1187],"tags":[354,160,566,688,229,440],"class_list":["post-24118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-xay-dung-thuong-hieu","tag-dich-vu-marketing","tag-digital-marketing","tag-doanh-nghiep-nho-va-vua-smes","tag-kinh-doanh-so","tag-phat-trien-thuong-hieu","tag-tiep-thi-truc-tuyen"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/24118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=24118"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/24118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/26825"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=24118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=24118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=24118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}