{"id":24018,"date":"2025-06-08T12:22:14","date_gmt":"2025-06-08T05:22:14","guid":{"rendered":"https:\/\/dps.media\/tuong-lai-cua-messenger-business-trong-2-nam-toi\/"},"modified":"2025-06-08T12:22:19","modified_gmt":"2025-06-08T05:22:19","slug":"future-of-messenger-business-in-the-next-2-years","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/future-of-messenger-business-in-the-next-2-years\/","title":{"rendered":"The future of Messenger Business in the next 2 years"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>Messenger Business will be the decisive link in customer care strategies and closing online orders in the next 2 years.<\/strong> According to DPS.MEDIA data, nearly 80% of SME customers increased their conversion rate by at least 20% when applying automation solutions on Messenger in the past 12 months. So, what is the real reason businesses cannot ignore this platform?<\/p><p><strong>Messenger Business \u0111ang d\u1ea7n tr\u1edf th\u00e0nh \u201ctrung t\u00e2m \u0111i\u1ec1u ph\u1ed1i\u201d tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111a k\u00eanh,<\/strong> t\u1eeb ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i, g\u1eedi th\u00f4ng b\u00e1o \u0111\u01a1n h\u00e0ng, \u0111\u1ebfn h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u nh\u1edd t\u00edch h\u1ee3p AI v\u00e0 CRM.V\u1edbi h\u01a1n 66 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Facebook t\u1ea1i Vi\u1ec7t Nam (We Are Social, 2024), Messenger ch\u00ednh l\u00e0 n\u01a1i kh\u00e1ch h\u00e0ng lu\u00f4n hi\u1ec7n di\u1ec7n, m\u1edf ra \u0111\u01b0\u1eddng d\u1eabn ng\u1eafn nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p \u2013 nh\u1ea5t l\u00e0 SMEs \u2013 ti\u1ebfp c\u1eadn, gi\u1eef ch\u00e2n, v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<strong>In a context where customers are increasingly impatient and competition is fierce<\/strong>, doanh nghi\u1ec7p n\u00e0o chuy\u1ec3n \u0111\u1ed5i nhanh sang Messenger Business s\u1ebd t\u0103ng t\u1ed1c n\u1eafm b\u1eaft nhu c\u1ea7u, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u201c\u0111\u00fang l\u00fac \u2013 \u0111\u00fang ng\u01b0\u1eddi\u201d.<strong>Applying Chatbot technology, automating interaction processes, and intelligent customer segmentation<\/strong> ch\u00ednh l\u00e0 \u201cv\u0169 kh\u00ed\u201d m\u1edbi \u0111\u1ec3 SMEs c\u1eaft gi\u1ea3m chi ph\u00ed, t\u0103ng hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n m\u1edf r\u1ed9ng nh\u00e2n s\u1ef1.<\/p><p>If you are looking for a sustainable launchpad in digital transformation, <strong>investing in Messenger Business not only meets current needs but is also the key to future expansion<\/strong>. The convergence trend of social and e-commerce platforms will put Messenger Business at the center of every digital marketing strategy.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ness-1.jpg\" alt=\"Personalization trends and customer experience on Messenger Business\" title=\"\"><\/p><h2 id=\"xu-huong-ca-nhan-hoa-va-trai-nghiem-khach-hang-tren-messenger-business\">Personalization trends and customer experience on Messenger Business<\/h2><h3>Personalization trends in communication<\/h3><p>The need to personalize customer experience is becoming increasingly important in the modern business environment. Messenger Business allows businesses to interact directly with customers through customized messages. The use of <strong>chatbot<\/strong> smart solutions helps create automated conversations that still retain a personal touch. For example, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">a fashion store can send welcome messages and product suggestions based on the customer's purchase history<\/a>. <\/p><h3>Enhanced customer experience through automation<\/h3><p>Automation not only saves time but also enhances the customer experience. According to research by HubSpot,<strong>70% customers<\/strong> said they prefer to receive quick responses via messaging platforms. Messenger Business can integrate analytics tools to track customer behavior and preferences, thereby optimizing marketing campaigns. A typical example is a travel business that implemented a chatbot to provide tour information upon customer request, helping to increase conversion rates by up to <strong>30%<\/strong>.<\/p><h3>Case Study: Small business success with Messenger Business<\/h3><p>A notable case study is <strong>Caf\u00e9 XYZ<\/strong>, where Messenger Business was implemented to interact with customers. They created a special promotion program through Messenger, allowing customers to receive personalized discount codes. As a result, revenue grew <strong>25%<\/strong> in just one month. This demonstrates the power of personalizing the customer experience in driving sales.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Impact on revenue (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Quick interaction<\/td>\n<td>70%<\/td>\n<\/tr>\n<tr>\n<td>Personalized messages<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Promotions via Messenger<\/td>\n<td>25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ness-2.jpg\" alt=\"Integrating AI and automation: Opportunities to optimize customer care processes\" title=\"\"><\/p><h2 id=\"tich-hop-ai-va-tu-dong-hoa-co-hoi-toi-uu-hoa-quy-trinh-cham-soc-khach-hang\">Integrating AI and automation: Opportunities to optimize customer care processes<\/h2><h3>Messenger Business: A lever for savings and personalization<\/h3><p>Integrated AI solutions in Messenger Business have now demonstrated the ability to <b>automate customer care processes<\/b> m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t \u0111i c\u1ea3m x\u00fac c\u00e1 nh\u00e2n. Theo nghi\u00ean c\u1ee9u \u201cArtificial Intelligence in Business Communication\u201d (Elsevier, 2023), h\u01a1n 75% kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd v\u00e0 s\u1ef1 ch\u1ee7 \u0111\u1ed9ng c\u1ee7a chatbot AI so v\u1edbi quy tr\u00ecnh th\u1ee7 c\u00f4ng c\u1ed3ng k\u1ec1nh. \u0110i\u1ec3n h\u00ecnh l\u00e0 case study t\u1eeb m\u1ed9t doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00fang t\u00f4i t\u1ea1i DPS.MEDIA, \u1ee9ng d\u1ee5ng AI v\u00e0o ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng ngay tr\u00ean Messenger gi\u00fap gi\u1ea3m <b>22% personnel costs<\/b>, increase <b>32% potential customer conversion rate<\/b> through automated content personalization.<\/p><div style=\"margin: 18px 0;\">\n<table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Conversion point<\/th>\n<th>Before integrating AI<\/th>\n<th>After integrating AI<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Average response time<\/td>\n<td>15 minutes<\/td>\n<td>1-2 minutes<\/td>\n<\/tr>\n<tr>\n<td>Repeat order rate<\/td>\n<td>9%<\/td>\n<td>18%<\/td>\n<\/tr>\n<tr>\n<td>Customer support costs<\/td>\n<td>100%<\/td>\n<td>78%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>\u0110\u1ecbnh h\u00ecnh l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng theo xu h\u01b0\u1edbng \u201cConversational Commerce\u201d<\/h3><ul>\n<li><b>1:1 personalization:<\/b> AI ph\u00e2n t\u00edch ng\u1eef c\u1ea3nh, l\u1ecbch s\u1eed tr\u00f2 chuy\u1ec7n, h\u00e0nh vi mua h\u00e0ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a g\u1eedi \u01b0u \u0111\u00e3i ph\u00f9 h\u1ee3p theo t\u1eebng kh\u00e1ch c\u00e1 nh\u00e2n \u2013 kh\u00f4ng c\u00f2n \u201cspam \u0111\u1ea1i tr\u00e0\u201d.<\/li>\n<li><b>Data optimization:<\/b> Chatbot integration not only provides automated responses but also collects deep insights, creating a central data warehouse for remarketing and customer care.<\/li>\n<li><b>Seamless multi-channel interaction:<\/b> Xu h\u01b0\u1edbng \u201cone-click reply\u201d \u2013 kh\u00e1ch h\u00e0ng kh\u1edfi t\u1ea1o ph\u1ea3n h\u1ed3i, khi\u1ebfu n\u1ea1i, \u0111\u1ed5i tr\u1ea3\u2026 \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u0111\u1ed3ng nh\u1ea5t tr\u00ean Messenger, Zalo OA, th\u1eadm ch\u00ed c\u1ea3 TikTok Shop.<\/li>\n<\/ul><p>\u0110\u1ed9i ng\u0169 DPS.MEDIA nh\u1eadn th\u1ea5y c\u00e1c doanh nghi\u1ec7p SMEs Vi\u1ec7t Nam n\u1ebfu kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i AI, s\u1ebd \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c \u0111ua \u201ctr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111a \u0111i\u1ec3m ch\u1ea1m\u201d trong 2 n\u0103m t\u1edbi. Ch\u00ednh th\u1eddi \u0111i\u1ec3m n\u00e0y l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u b\u1ed9 m\u00e1y, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u1ea1o ra \u01b0u th\u1ebf c\u1ea1nh tranh th\u1ef1c s\u1ef1.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/k.orca.jpg966a.jpg\" alt=\"Leveraging Messenger Business as an effective sales channel for SMEs\" title=\"\"><\/p><h2 id=\"tan-dung-messenger-business-nhu-mot-kenh-ban-hang-hieu-qua-cho-smes\">Leveraging Messenger Business as an effective sales channel for SMEs<\/h2><h3>Transforming customer approach methods<\/h3><p>Messenger business is becoming an indispensable tool in the sales strategies of SMEs. With its ability to interact quickly and efficiently, businesses can <strong>reach customers<\/strong> in a direct and personalized way. According to a recent study, over 70% of consumers prefer to communicate via messaging apps rather than email. This shows that <strong>leveraging Messenger<\/strong> not only strengthens customer relationships but also creates new sales opportunities.<\/p><h3>Applying AI technology in customer service<\/h3><p>The development of AI technology is opening up new possibilities for Messenger Business. SMEs can apply <strong>smart chatbots<\/strong> to automate customer care processes, from answering frequently asked questions to handling orders. For example, an online fashion store implemented a chatbot on Messenger, helping reduce customer response time by 50% and increase revenue by up to 30% in just 6 months. This is clear evidence that <strong>investing in technology<\/strong> can bring significant economic benefits to businesses.<\/p><h3>Engaging content strategies<\/h3><p>To optimize sales effectiveness via Messenger, SMEs need to build a <strong>compelling content strategy<\/strong>. The content must be designed to attract attention and create value for customers. Some suggestions include:<\/p><ul>\n<li>Share exclusive product information via Messenger.<\/li>\n<li>Send discount codes or special offers to customers who interact frequently.<\/li>\n<li>Provide educational content, such as product usage tips or customer care guides.<\/li>\n<\/ul><p>In this way, businesses not only increase engagement but also build customer loyalty. <\/p><h3>Statistics on the effectiveness of using Messenger<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Before using Messenger<\/th>\n<th>After using Messenger<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Response rate<\/td>\n<td>30%<\/td>\n<td>75%<\/td>\n<\/tr>\n<tr>\n<td>Monthly revenue<\/td>\n<td>100 million VND<\/td>\n<td>130 million VND<\/td>\n<\/tr>\n<tr>\n<td>Returning customers<\/td>\n<td>20%<\/td>\n<td>45%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>These figures not only show <strong>the positive impact<\/strong> of Messenger Business but also affirm that adopting this platform is a strategic move for SMEs in an increasingly competitive context.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/288029.jpg51d6.jpg\" alt=\"Content strategies and building customer relationships on the Messenger platform\" title=\"\"><\/p><h2 id=\"chien-luoc-noi-dung-va-xay-dung-moi-quan-he-voi-khach-hang-tren-nen-tang-messenger\">Content strategies and building customer relationships on the Messenger platform<\/h2><h3>Developing interactive content on Messenger<\/h3><p>The Messenger platform is becoming an indispensable tool in the marketing strategy of SME businesses. To build sustainable relationships with customers, developing interactive content is essential. This content is not just advertising messages but also includes:<\/p><ul>\n<li><strong>Knowledge sharing:<\/strong> Provide useful information, answer customer questions.<\/li>\n<li><strong>Opinion surveys:<\/strong> Create quick surveys to collect feedback and improve services.<\/li>\n<li><strong>Exclusive promotion:<\/strong> Send discount codes or offers exclusively for Messenger users.<\/li>\n<\/ul><h3>Building personalized customer experiences<\/h3><p>One of the prominent trends in the near future is personalizing the customer experience. According to McKinsey research, 71% of consumers feel disappointed when their experience is not personalized. To optimize this experience, businesses need to:<\/p><ul>\n<li><strong>Use AI:<\/strong> Integrate smart chatbots to support customers 24\/7.<\/li>\n<li><strong>Data analysis:<\/strong> Monitor customer behavior to adjust content accordingly.<\/li>\n<li><strong>Create relevant content:<\/strong> Send messages based on customers' preferences and purchase history.<\/li>\n<\/ul><h3>Case study: Success from Messenger strategy<\/h3><p>A typical example is the campaign of a famous fashion brand in Vietnam. They used Messenger to send notifications about new collections and organize livestream sales events. The results were:<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Indicator<\/th>\n<th>Before the campaign<\/th>\n<th>After the campaign<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Message open rate<\/td>\n<td>20%<\/td>\n<td>45%<\/td>\n<\/tr>\n<tr>\n<td>Revenue from Messenger<\/td>\n<td>10 million VND<\/td>\n<td>30 million VND<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>this campaign not only increased revenue but also strengthened the relationship between the brand and customers. From this, it is clear that applying content strategies and building relationships on Messenger is the right direction for SMEs in the near future.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/_L-min.jpgd856.jpg\" alt=\"Security and customer data management in the context of Messenger Business development\" title=\"\"><\/p><h2 id=\"bao-mat-va-quan-ly-du-lieu-khach-hang-trong-boi-canh-messenger-business-phat-trien\">Security and customer data management in the context of Messenger Business development<\/h2><h3>Challenges in customer information security<\/h3><p>For SMEs, protecting customer information has become one of the top priorities when implementing Messenger Business. Many studies show that <strong>70% customers<\/strong> concerns about their personal data being misused. To address this issue, businesses need to:<\/p><ul>\n<li><strong>Apply data encryption<\/strong>: Ensure all information transmitted via Messenger is encrypted to prevent unauthorized access.<\/li>\n<li><strong>Staff training<\/strong>: Employees need to be equipped with knowledge about information security and how to properly handle customer data.<\/li>\n<li><strong>Implement clear privacy policies<\/strong>: Businesses should publicly disclose their data privacy policies so customers can feel more secure when using the service.<\/li>\n<\/ul><h3>Effective and sustainable data management<\/h3><p>Managing customer data is not only a responsibility but also an opportunity for businesses to grow. According to the report by <strong>Gartner<\/strong>, businesses with effective data management strategies have the potential to increase revenue by up to <strong>20%<\/strong>. To achieve this, businesses can implement:<\/p><ul>\n<li><strong>Customer data analysis<\/strong>: Use analytics tools to better understand customer behavior and needs.<\/li>\n<li><strong>Optimize customer experience<\/strong>: Based on collected data, improve service quality and customer interactions.<\/li>\n<li><strong>Ensure compliance with legal regulations<\/strong>: Update regulations related to data security such as GDPR to avoid legal risks.<\/li>\n<\/ul><h3>Case Study: Successful business in data security<\/h3><p>A typical example is <strong>Mobile World<\/strong>, when they implemented strict security measures for the Messenger system. As a result, this business strengthened customer trust, leading to increased revenue <strong>15%<\/strong> over the past year. They implemented:<\/p><p>| Measure                   | Achieved Result         |<br>\n|\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013|\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2013|<br>\n| Data encryption           | Minimized information leakage risk |<br>\n| Employee training         | Enhanced security awareness |<br>\n| Clear security policy     | Increased customer trust  |<\/p><p>through these measures, Mobile World not only protected customer data but also created a safe and sustainable business environment.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ung-no.jpg\" alt=\"Measuring effectiveness and optimizing marketing campaigns via Messenger\" title=\"\"><\/p><h2 id=\"do-luong-hieu-qua-va-toi-uu-hoa-chien-dich-marketing-qua-messenger\">Measuring effectiveness and optimizing marketing campaigns via Messenger<\/h2><h3>Measuring the effectiveness of marketing campaigns<\/h3><p>To evaluate the effectiveness of Messenger marketing campaigns, businesses need to focus on key metrics such as:<\/p><ul>\n<li><strong>Message open rate:<\/strong> This is an indicator showing the level of customer interest in the messages you send.<\/li>\n<li><strong>Response rate:<\/strong> Customer feedback not only helps evaluate content but also provides valuable information about their needs and desires.<\/li>\n<li><strong>Convert:<\/strong> The number of customers who take the desired action after receiving a message, such as making a purchase or subscribing to a service.<\/li>\n<\/ul><p>Research from HubSpot indicates that businesses using Messenger to communicate with customers have a conversion rate over 20% higher than other channels. This demonstrates the great potential of Messenger in connecting and interacting with customers.<\/p><h3>Optimize customer experience<\/h3><p>Optimizing the customer experience on Messenger does not stop at sending messages, but also includes personalizing content. A case study from DPS.MEDIA shows that when a small business in the fashion sector implemented a chatbot for product consultation, customer satisfaction increased by 35%.<\/p><p>To achieve this, businesses can:<\/p><ul>\n<li>Use customer data to create personalized messages.<\/li>\n<li>Conduct quick surveys via Messenger to collect feedback from customers.<\/li>\n<li>Ensure quick response times to create a sense of closeness and professionalism.<\/li>\n<\/ul><h3>Comparison table of marketing channel effectiveness<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Marketing Channel<\/th>\n<th>Open rate (%)<\/th>\n<th>Response rate (%)<\/th>\n<th>Conversion rate (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Email<\/td>\n<td>20<\/td>\n<td>5<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>SMS<\/td>\n<td>30<\/td>\n<td>10<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>Messenger<\/td>\n<td>85<\/td>\n<td>35<\/td>\n<td>20<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>The table above shows that Messenger not only excels in open and response rates but also clearly demonstrates its strength in customer conversion, opening up great opportunities for SMEs in the near future.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/3-25AC.jpg\" alt=\"Predicting challenges and quick adaptation methods for SMEs when using Messenger Business\" title=\"\"><\/p><h2 id=\"du-doan-thach-thuc-va-cach-thich-nghi-nhanh-cho-smes-khi-su-dung-messenger-business\">Predicting challenges and quick adaptation strategies for SMEs when using Messenger Business<\/h2><h3>Key challenges in using Messenger Business<\/h3><p>Small and medium-sized enterprises (SMEs) are currently facing many challenges when implementing Messenger Business, including:<\/p><ul>\n<li><strong>Increased competition<\/strong>: With millions of businesses using this platform, standing out from the crowd is a difficult problem.<\/li>\n<li><strong>Manage interactions<\/strong>: The ability to handle large volumes of messages and maintain customer service quality is a significant challenge.<\/li>\n<li><strong>Information security<\/strong>: Ensuring the safety of customer data is something SMEs need to focus on, especially with many information leaks occurring.<\/li>\n<\/ul><h3>How to quickly adapt to optimize Messenger Business<\/h3><p>To overcome these challenges, SMEs need to apply the following strategies:<\/p><ul>\n<li><strong>Automation<\/strong>: Use chatbots to handle frequently asked questions, helping save time and resources.<\/li>\n<li><strong>Data Analysis<\/strong>: Monitor user behavior to adjust marketing strategies and improve customer experience.<\/li>\n<li><strong>Staff training<\/strong>: Ensure that staff are fully equipped with the skills to handle complex situations.<\/li>\n<\/ul><h3>Case Study: Success from applying Messenger Business<\/h3><p>A typical example is XYZ company, an SME in the fashion industry. After implementing Messenger Business, they have:<\/p><ul>\n<li><strong>Increased revenue by 30%<\/strong> in just 6 months thanks to quick and effective customer interactions.<\/li>\n<li><strong>Reduced response time by 50%<\/strong> through the use of chatbots, thereby enhancing customer satisfaction.<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Before using<\/th>\n<th>After using<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Revenue<\/td>\n<td>100 million VND<\/td>\n<td>130 million VND<\/td>\n<\/tr>\n<tr>\n<td>Response time<\/td>\n<td>2 hours<\/td>\n<td>1 hour<\/td>\n<\/tr>\n<tr>\n<td>Customer satisfaction<\/td>\n<td>75%<\/td>\n<td>90%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h2 id=\"outro\">Final Thoughts<\/h2><p>In the context of rapid digital transformation, Messenger Business promises to become an indispensable tool helping SMEs in Vietnam reach and interact with customers more effectively. Leveraging new features and integrating multi-channel marketing strategies will open up many sustainable development opportunities in the next 2 years.<\/p><p>DPS.MEDIA encourages businesses to continuously experiment with and apply smart solutions based on Messenger Business to enhance customer experience while optimizing operational costs. The combination of AI technology and customer data will be the key direction to maximize business efficiency.<\/p><p>If you are interested in topics such as digital marketing strategies, customer care automation, or how to build an online brand, don't hesitate to explore and discuss more with us. Please share your thoughts,<a href=\"https:\/\/dps.media\/en\/category\/facebook-marketing\/\" rel=\"nofollow\">experiences or questions below in the comments section so we can together create a dynamic and creative development community.<\/a>. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/tiktok-ads-conversion-tracking-standard-guide\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok Ads Conversion Tracking: Official Guide<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-is-a-needle-tree-viral-song-causing-a-social-media-sensation\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What is the Lucky Bamboo? 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