{"id":23988,"date":"2025-06-07T12:23:38","date_gmt":"2025-06-07T05:23:38","guid":{"rendered":"https:\/\/dps.media\/7-tieu-chi-chon-san-pham-ban-chay-tren-tiktok-shop\/"},"modified":"2025-06-07T12:23:49","modified_gmt":"2025-06-07T05:23:49","slug":"7-criteria-for-choosing-best-selling-products-on-tiktok-shop","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/7-criteria-for-choosing-best-selling-products-on-tiktok-shop\/","title":{"rendered":"7 Criteria for Choosing Best-Selling Products on TikTok Shop"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> If you want to conquer TikTok Shop and create explosive revenue, <strong>choosing the right product is the key to survival.<\/strong>. According to data compiled by DPS.MEDIA from over 300 campaigns implemented in 2023, <strong>80% of shops with breakthrough growth all started by accurately identifying best-selling products.<\/strong>. N\u1ebfu b\u1ea1n v\u1eabn \u0111ang ph\u00e2n v\u00e2n gi\u1eefa \u201ctrend hot\u201d v\u00e0 \u201cn\u1ed7i \u0111au th\u1eadt\u201d c\u1ee7a kh\u00e1ch h\u00e0ng, b\u00e0i vi\u1ebft n\u00e0y l\u00e0 chi\u1ebfc b\u1ea3n \u0111\u1ed3 gi\u00fap b\u1ea1n tr\u00e1nh l\u1ed1i m\u00f2n c\u1ea1nh tranh \u2013 <em>and immediately understand the criteria for selecting potential products on TikTok Shop this year<\/em>.<\/p><p><strong>The 7 criteria below not only help you filter out easy-to-sell products<\/strong>, but also lay a long-term foundation for your business on this platform:  <\/p><ol>\n<li><strong>Trendiness:<\/strong>: S\u1ea3n ph\u1ea9m b\u00e1m s\u00e1t trend TikTok lu\u00f4n d\u1ec5 k\u00e9o traffic, v\u00ed d\u1ee5 nh\u01b0 m\u00e1y r\u1eeda m\u1eb7t mini t\u1eebng \u201cb\u00f9ng n\u1ed5\u201d nh\u1edd m\u1ed9t video review th\u1ef1c t\u1ebf \u0111\u1ea1t 2 tri\u1ec7u view ch\u1ec9 trong 1 tu\u1ea7n.  <\/li>\n<li><strong>Reasonable price<\/strong>: ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng TikTok l\u00e0 gen Z, nh\u1ea1y b\u00e9n v\u1ec1 gi\u00e1. S\u1ea3n ph\u1ea9m t\u1eeb 50.000 \u2013 300.000 \u0111\u1ed3ng lu\u00f4n \u0111\u1ea1t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t (theo th\u1ed1ng k\u00ea DPS.MEDIA).  <\/li>\n<li><strong>Ability to create creative videos<\/strong>: \u01afu ti\u00ean s\u1ea3n ph\u1ea9m d\u1ec5 t\u1ea1o hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c, d\u1ec5 quay demo, tr\u01b0\u1edbc \u2013 sau gi\u00fap t\u0103ng ni\u1ec1m tin v\u00e0 k\u00e9o l\u01b0\u1ee3t xem.  <\/li>\n<li><strong>Address clear needs<\/strong>: Nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea1m \u0111\u00fang \u201cn\u1ed7i \u0111au\u201d (v\u00ed d\u1ee5: mi\u1ebfng d\u00e1n tr\u1eafng r\u0103ng, mi\u1ebfng d\u00e1n gi\u1ea3m m\u1ee1) lu\u00f4n d\u1eabn \u0111\u1ea7u top verkopen.  <\/li>\n<li><strong>Competition level and growth potential<\/strong>: Do not choose overly saturated products; look for new niches or improvements to stand out from competitors.  <\/li>\n<li><strong>Favorable shipping policies and wholesale prices<\/strong>: Lightweight, easy-to-ship products with good margins help you control costs and easily run flash sales.  <\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 & feedback t\u00edch c\u1ef1c<\/strong>: TikTok Shop relies heavily on community trust. Products with lots of organic feedback are easier to convince new customers.<\/li>\n<\/ol><p><strong>Choosing the right product helps SMEs shorten order closing time by 2\/3 and reduce advertising costs by 40%.<\/strong>. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m chuy\u1ec3n m\u00ecnh nhi\u1ec1u shop th\u00e0nh c\u00f4ng tr\u00ean TikTok Shop m\u00e0 c\u00e1c \u201ct\u00e2n binh\u201d ch\u01b0a kh\u00e1m ph\u00e1 h\u1ebft. <em>Look at the product through the lens of both the buyer and the content creator, and you will see the opportunity there.<\/em>.<\/p><hr><p><strong>Sponsor<\/strong><br>\nB\u1ea1n \u0111ang t\u00ecm ki\u1ebfm b\u00ed quy\u1ebft ch\u1ecdn s\u1ea3n ph\u1ea9m \u201chot hit\u201d tr\u00ean TikTok Shop? <a href=\"https:\/\/pollinations.ai\/redirect-nexad\/Q0cyOgmJ\" rel=\"nofollow noopener\" target=\"_blank\">W Concept (US)<\/a> hi\u1ec3u r\u00f5 \u0111i\u1ec1u \u0111\u00f3! V\u1edbi kinh nghi\u1ec7m t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c digital marketing cho h\u00e0ng tr\u0103m SMEs t\u1ea1i Vi\u1ec7t Nam, DPS.MEDIA s\u1ebd chia s\u1ebb 7 ti\u00eau ch\u00ed v\u00e0ng gi\u00fap b\u1ea1n \u201cb\u1eaft s\u00f3ng\u201d s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y. Kh\u00e1m ph\u00e1 ngay nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp \u0111\u1ed9c \u0111\u00e1o t\u1eeb c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf H\u00e0n Qu\u1ed1c tr\u00ean W Concept, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 s\u1ea3n ph\u1ea9m d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng, c\u00f9ng \u01b0u \u0111\u00e3i 10% khi t\u1ea3i app! \u0110\u1eebng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i \u201cl\u00ean top\u201d TikTok Shop v\u1edbi nh\u1eefng l\u1ef1a ch\u1ecdn th\u1eddi trang tinh t\u1ebf v\u00e0 kh\u00e1c bi\u1ec7t.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/iteria.jpg\" alt=\"Market potential and consumer trends on TikTok Shop\" title=\"\"><\/p><h2 id=\"tiem-nang-thi-truong-va-xu-huong-tieu-dung-tren-tiktok-shop\">Market potential and consumer trends on TikTok Shop<\/h2><h3>Th\u1ecb tr\u01b0\u1eddng TikTok Shop: Nh\u1ea1y b\u00e9n, linh ho\u1ea1t v\u00e0 \u201cl\u00ean trend\u201d c\u1ef1c nhanh<\/h3><p>TikTok Shop t\u1ea1i Vi\u1ec7t Nam l\u00e0 m\u1ed9t \u201cchi\u1ebfn tr\u01b0\u1eddng m\u1edbi\u201d v\u1edbi <b>a continuously younger buying power and unpredictable viral speed<\/b>. According to data compiled by DPS.MEDIA from <i>DataReportal<\/i> and <i>eMarketer<\/i>, over 72% of Gen Z consumers in Vietnam have made direct purchases while browsing TikTok, <a href=\"https:\/\/dps.media\/en\/category\/tiktok-marketing\/\" rel=\"nofollow\">and the repeat purchase rate is up to 54%\u2014a figure that far surpasses most traditional e-commerce platforms in the same segment.<\/a>. C\u00e1c xu h\u01b0\u1edbng d\u1eabn d\u1eaft ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf s\u1ea3n ph\u1ea9m \u201cx\u1ecbn x\u00f2\u201d, m\u00e0 c\u00f2n g\u1eafn ch\u1eb7t n\u1ed9i dung gi\u1ea3i tr\u00ed, t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c, bi\u1ebfn tr\u1ea3i nghi\u1ec7m mua h\u00e0ng th\u00e0nh m\u1ed9t h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac \u0111a t\u1ea7ng.\n<\/p><h3>7 ti\u00eau ch\u00ed \u201cgi\u1ea3i m\u00e3\u201d s\u1ea3n ph\u1ea9m xu h\u01b0\u1edbng: Kh\u00f4ng ch\u1ec9 b\u00e1n m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch s\u1ed1ng<\/h3><ul style=\"margin-left: 20px;\">\n<li><b>Product niche<\/b>: \u01afu ti\u00ean c\u00e1c nh\u00f3m h\u00e0ng ch\u01b0a b\u00e3o h\u00f2a, c\u00f3 th\u1ec3 sinh l\u1eddi t\u1eeb nh\u1eefng insight \u0111\u1eb7c bi\u1ec7t (v\u00ed d\u1ee5: c\u00e1c s\u1ea3n ph\u1ea9m th\u00fa c\u01b0ng, \u0111\u1ed3 decor \u201cunboxing satisfying\u201d).<\/li>\n<li><b>Trend creation ability<\/b>: The easier a product can be linked to challenges, filters, or TikTok effects, the easier it is to go viral.<\/li>\n<li><b>Visual factor and instant effect<\/b>: \u201c\u01afng m\u1eaft, th\u1ea5y l\u00e0 mu\u1ed1n mua\u201d-s\u1ea3n ph\u1ea9m ph\u1ea3i b\u1eaft m\u1eaft tr\u00ean video v\u00e0 t\u1ea1o hi\u1ec7u \u1ee9ng th\u1ecfa m\u00e3n ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i nhanh.<\/li>\n<li><b>Ready for livestream<\/b>: TikTok Shop l\u00e0 \u201cv\u0169 \u0111\u1ea1o\u201d c\u1ee7a livestream-ch\u1ecdn s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c ngay v\u1edbi kh\u00e1ch (d\u00f9ng th\u1eed, m\u1edf h\u1ed9p, test tr\u1ef1c ti\u1ebfp\u2026)<\/li>\n<li><b>Flexible profit<\/b>: Attractive entry price, easy to quickly upsell\/cross-sell during live streams.<\/li>\n<li><b>Personalization<\/b>: D\u1ec5 t\u00f9y bi\u1ebfn, g\u1eafn t\u00ean kh\u00e1ch, ho\u1eb7c t\u1ea1o combo \u201ccustom\u201d (case study: shop in t\u00ean l\u00ean ly, v\u1ecf \u0111i\u1ec7n tho\u1ea1i\u2026 \u0111\u01a1n t\u0103ng g\u1ea5p \u0111\u00f4i ch\u1ec9 b\u1eb1ng v\u00e0i d\u00f2ng text tr\u00ean livestream).<\/li>\n<li><b>Strong social proof<\/b>: Reviewed, dueted, and re-uploaded many times\u2014this is a factor DPS.MEDIA observes closely when consulting for SMEs new to the platform.<\/li>\n<\/ul><h3>case study: Th\u00e0nh c\u00f4ng t\u1eeb s\u1ea3n ph\u1ea9m \u201cmini trend\u201d \u2013 Son d\u01b0\u1ee1ng s\u00e2u n\u1ed9i \u0111\u1ecba Trung<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Highlights<\/th>\n<th>Direct results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Viral potential<\/td>\n<td>Check color, live swatch, trending orange filter<\/td>\n<td>Increase 300 orders\/3 days<\/td>\n<\/tr>\n<tr>\n<td>Livestream interaction<\/td>\n<td>trial host, invite guests to duet<\/td>\n<td>Conversion rate 9.61%<\/td>\n<\/tr>\n<tr>\n<td>Social proof<\/td>\n<td>Video review from micro-influencer<\/td>\n<td>50% of orders come from review links<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/3593-1.jpg\" alt=\"Characteristics of products that attract consumers on digital platforms\" title=\"\"><\/p><h2 id=\"dac-diem-cua-san-pham-thu-hut-nguoi-tieu-dung-tren-nen-tang-so\">Characteristics of products that attract consumers on digital platforms<\/h2><h3>Viral products thanks to uniqueness and storytelling<\/h3><p><b>DPS.MEDIA realizes:<\/b> Th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean TikTok Shop xu\u1ea5t ph\u00e1t t\u1eeb kh\u1ea3 n\u0103ng n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng. S\u1ea3n ph\u1ea9m c\u00e0ng \u201cl\u1ea1\u201d, c\u00e0ng d\u1ec5 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 chia s\u1ebb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u1ea5t l\u00e0 khi \u0111\u01b0\u1ee3c k\u1ec3 chuy\u1ec7n b\u1eb1ng n\u1ed9i dung ng\u1eafn, h\u1ea5p d\u1eabn. Case study g\u1ea7n \u0111\u00e2y cho th\u1ea5y d\u00f2ng serum \u201cmake-up trong su\u1ed1t\u201d thu h\u00fat h\u00e0ng tr\u0103m ng\u00e0n \u0111\u01a1n ch\u1ec9 sau m\u1ed9t clip review ch\u00e2n th\u1ef1c c\u1ee7a KOC, cho th\u1ea5y gi\u00e1 tr\u1ecb c\u1ee7a t\u00ednh kh\u00e1c bi\u1ec7t \u0111i \u0111\u00f4i c\u00f9ng storytelling.<\/p><ul style=\"margin-left: 20px;\">\n<li><b>Unique Value:<\/b> Products have distinctive features, hard to copy, and easily make an impression.<\/li>\n<li><b>Storytelling:<\/b> The product storyline touches emotions, especially personal life.<\/li>\n<\/ul><h3>Identifying niche markets through data analysis<\/h3><p>According to <b>DPS.MEDIA<\/b>, vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 tracking xu h\u01b0\u1edbng nh\u01b0 Google Trends hay TokCount gi\u00fap x\u00e1c \u0111\u1ecbnh s\u1edbm c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u201c\u0111ang l\u00ean\u201d, t\u1ed1i \u01b0u c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng tr\u01b0\u1edbc khi th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a. S\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhu c\u1ea7u m\u1edbi n\u1ed5i-v\u00ed d\u1ee5 nh\u01b0 \u201cn\u01b0\u1edbc r\u1eeda tay t\u1ea1o b\u1ecdt h\u01b0\u01a1ng hoa thi\u00ean nhi\u00ean\u201d b\u00f9ng n\u1ed5 nh\u1edd insight sau Covid-lu\u00f4n d\u1ec5 d\u00e0ng \u0111\u1ea1t l\u01b0\u1ee3t b\u00e1n t\u0103ng v\u1ecdt.<\/p><table class=\"wp-block-table\" style=\"margin: 15px 0; width: 100%\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Typical example<\/th>\n<th>Evaluation index<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Trending product<\/td>\n<td>TikTok trend phone case<\/td>\n<td>Views exceed 1 million<\/td>\n<\/tr>\n<tr>\n<td>Meeting new needs<\/td>\n<td>Clay detox mask<\/td>\n<td>Search volume increased 5x<\/td>\n<\/tr>\n<tr>\n<td>Optimized shipping packaging<\/td>\n<td>Small snack pack, shockproof<\/td>\n<td>Return rate below 11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3><b>C\u1ed9ng \u0111\u1ed3ng v\u00e0 \u201creview th\u1eadt\u201d quy\u1ebft \u0111\u1ecbnh s\u1ee9c mua<\/b><\/h3><p>Kh\u00f4ng g\u00ec t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1edbi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm h\u01a1n l\u1eddi khuy\u00ean c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c \u201creview th\u1eadt\u201d. D\u1eef li\u1ec7u nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business review ch\u1ec9 ra s\u1ea3n ph\u1ea9m c\u00f3 h\u01a1n 75% ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi th\u1eadt, vi\u1ec7c th\u1eadt s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n th\u00eam \u0111\u1ebfn 140%. Trong th\u1ef1c t\u1ebf,DPS.MEDIA \u0111\u00e3 ch\u1ee9ng ki\u1ebfn shop m\u1ef9 ph\u1ea9m t\u1eadn d\u1ee5ng feedback kh\u00e1ch th\u1eadt, livestream da th\u1eadt-doanh s\u1ed1 t\u0103ng g\u1ea5p 7 l\u1ea7n.<\/p><ul style=\"margin-left:20px;\">\n<li><b>Invest in unboxing videos and real customer reviews<\/b><\/li>\n<li><b>Build your own groups and hashtags on TikTok<\/b><\/li>\n<li><b>Encourage UGC (User Generated Content):<\/b> Videos and images of the product from real users.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/imized.jpg\" alt=\"Brand building strategies for products on TikTok\" title=\"\"><\/p><h2 id=\"chien-luoc-xay-dung-thuong-hieu-cho-san-pham-tren-tiktok\">Brand building strategies for products on TikTok<\/h2><h3>Shaping brand value and personality through short videos<\/h3><p>To truly make your product stand out on TikTok, a brand needs more than just a catchy name or eye-catching logo. The key to success is to <b>tell the product story<\/b> and create a distinctive experience throughout each video. Harvard Business Review studies show that narrative-driven brands have up to 30% higher conversion rates than traditional messaging.\n<\/p><ul>\n<li><b>L\u1eafng nghe ng\u00f4n ng\u1eef GenZ & khai th\u00e1c trend<\/b>: Use hot effects, trending music, or create your own viral challenge with a unique touch.<\/li>\n<li><b>Illustrate usage scenarios<\/b>: DPS.MEDIA case study: A beauty client quadrupled their followers thanks to real customer experience review videos, without using KOLs, focusing only on emotions and relatable contexts.<\/li>\n<li><b>Build a consistent brand story<\/b>: Maintain consistent content tone, brand colors, and messaging throughout videos, captions, and hashtags.<\/li>\n<\/ul><h3>Quick checklist: Effective brand strategies on TikTok<\/h3><table class=\"wp-block-table\" style=\"width:100%; border-collapse:collapse;\">\n<thead>\n<tr>\n<th style=\"border:1px solid #e2e4e7; background:#f7fafc;\">Characteristics<\/th>\n<th style=\"border:1px solid #e2e4e7; background:#f7fafc;\">Practical implementation<\/th>\n<th style=\"border:1px solid #e2e4e7; background:#f7fafc;\">Case study example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border:1px solid #e2e4e7;\">Choose a short, viral-friendly USP<\/td>\n<td style=\"border:1px solid #e2e4e7;\">Create a video series addressing customer pain points<\/td>\n<td style=\"border:1px solid #e2e4e7;\">S\u1eefa r\u1eeda m\u1eb7t d\u00e0nh cho nam, m\u1ed7i clip nh\u1ea5n \u201cDa h\u1ebft m\u1ee5n, t\u1ef1 tin h\u00fat g\u00e1i\u201d<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #e2e4e7;\">Build a brand persona<\/td>\n<td style=\"border:1px solid #e2e4e7;\">Virtual character or real customer sharing experiences<\/td>\n<td style=\"border:1px solid #e2e4e7;\">Shopee uses the orange mascot, extremely viral in TikTok challenges<\/td>\n<\/tr>\n<tr>\n<td style=\"border:1px solid #e2e4e7;\">Leverage video feedback<\/td>\n<td style=\"border:1px solid #e2e4e7;\">Attach the brand hashtag right below the authentic review clip<\/td>\n<td style=\"border:1px solid #e2e4e7;\">Customers record their own feedback, hashtag #RealBeautyDPSMEDIA<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Ch\u1ed1t l\u1ea1i: \u0110\u00e1nh tr\u00fang insight GenZ \u0111\u1ec3 \u201cl\u00ean top\u201d b\u1ec1n v\u1eefng<\/h3><p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Socialbakers (2023), nh\u00f3m GenZ chi\u1ebfm \u0111\u1ebfn 67% ng\u01b0\u1eddi d\u00f9ng TikTok Shop Vi\u1ec7t Nam. H\u1ecd ph\u1ea3n \u1ee9ng m\u1ea1nh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 n\u1ed9i dung \u201cb\u1eaft trend\u201d, giao ti\u1ebfp t\u1ef1 nhi\u00ean, nh\u01b0ng c\u0169ng c\u1ea7n \u201cch\u1ea5t ri\u00eang\u201d. B\u00e0i to\u00e1n \u0111\u1eb7t ra l\u00e0 ph\u1ea3i v\u1eeba s\u00e1ng t\u1ea1o n\u1ed9i dung, v\u1eeba gi\u1eef \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u \u2013 \u0111\u1ec3 m\u1ed7i video kh\u00f4ng ch\u1ec9 viral, m\u00e0 c\u00f2n g\u1eafn s\u00e2u h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m v\u1edbi t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. DPS.MEDIA lu\u00f4n \u01b0u ti\u00ean th\u1eed nghi\u1ec7m \u0111a d\u1ea1ng \u0111\u1ecbnh d\u1ea1ng nh\u01b0 th\u1eed th\u00e1ch (challenge), livestream v\u00e0 mini-drama; \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a t\u1eebng chi ti\u1ebft visual, \u00e2m nh\u1ea1c, tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/432875.jpg\" alt=\"The importance of visual content and video in product promotion\" title=\"\"><\/p><h2 id=\"su-quan-trong-cua-noi-dung-truc-quan-va-video-trong-quang-ba-san-pham\">The importance of visual content and video in product promotion<\/h2><h3 style=\"font-size:20px; font-weight:bold;\">N\u1ed9i dung tr\u1ef1c quan khi\u1ebfn kh\u00e1ch h\u00e0ng \u201cd\u1eebng l\u1ea1i\u201d l\u00e2u h\u01a1n<\/h3><p><strong>Data from the book <em>\u201cMade to Stick\u201d<\/em> c\u1ee7a Chip & dan Heath ch\u1ec9 ra r\u1eb1ng b\u1ed9 n\u00e3o con ng\u01b0\u1eddi ghi nh\u1edb h\u00ecnh \u1ea3nh hi\u1ec7u qu\u1ea3 g\u1ea5p 6 l\u1ea7n so v\u1edbi ch\u1eef vi\u1ebft \u0111\u01a1n thu\u1ea7n.<\/strong> Tr\u00ean TikTok Shop, n\u01a1i kh\u00e1ch h\u00e0ng l\u01b0\u1edbt nhanh nh\u01b0\u2026 \u201cgi\u00f3 qua \u0111\u1ed3ng\u201d, h\u00ecnh \u1ea3nh \u0111\u1ed9ng v\u00e0 video ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00fap s\u1ea3n ph\u1ea9m b\u1eadt l\u00ean gi\u1eefa h\u00e0ng ngh\u00ecn \u0111\u1ed1i th\u1ee7. M\u1ed9t s\u1ea3n ph\u1ea9m M\u1ef9 ph\u1ea9m skincare local brand do DPS.MEDIA t\u01b0 v\u1ea5n \u0111\u00e3 t\u0103ng t\u1ef7 l\u1ec7 xem h\u1ebft video l\u00ean 300% ch\u1ec9 nh\u1edd ph\u1ed1i h\u1ee3p nh\u1ea1c n\u1ec1n trendy + hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c sinh \u0111\u1ed9ng thay v\u00ec ch\u1ec9 hi\u1ec7n \u1ea3nh t\u0129nh s\u1ea3n ph\u1ea9m.<\/p><ul>\n<li><strong>understand the product in 3 seconds:<\/strong> Video demo, Before-After, hi\u1ec7u \u1ee9ng \u201cbi\u1ebfn h\u00ecnh\u201d thu h\u00fat s\u1ef1 ch\u00fa \u00fd ngay l\u1eadp t\u1ee9c.<\/li>\n<li><strong>Validation through real experiences:<\/strong> Customers like to see tangible results, not just hear empty advertising.<\/li>\n<li><strong>T\u0103ng nh\u1eadn di\u1ec7n & \u0111\u1ed9 tin c\u1eady:<\/strong> Professionally invested images help SMEs compete fairly with big brands.<\/li>\n<\/ul><h3 style=\"font-size:20px; font-weight:bold;\">Comparing the effectiveness of videos, static images, and text on TikTok Shop<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Form<\/th>\n<th>Retention rate (%)<\/th>\n<th>Conversion rate (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Short videos<\/strong><\/td>\n<td>45-60<\/td>\n<td>4-8<\/td>\n<\/tr>\n<tr>\n<td>Static image<\/td>\n<td>18-22<\/td>\n<td>2-3<\/td>\n<\/tr>\n<tr>\n<td>Text<\/td>\n<td>5-7<\/td>\n<td>0.5-1<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3 style=\"font-size:20px; font-weight:bold;\">V\u00ed d\u1ee5 t\u1eeb th\u1ef1c ti\u1ec5n: Case study ng\u00e0nh F&B v\u00e0 ph\u1ee5 ki\u1ec7n th\u1eddi trang<\/h3><p><strong>A young tea bag brand in Hanoi collaborated with DPS.MEDIA to convert all content from images to 30-second short review videos.<\/strong> Result: follower count increased by 20% in the first week of launch, and the product sold out just 3 days after going viral on TikTok Shop. This is vivid proof that: <strong>h\u00ecnh \u1ea3nh v\u00e0 video kh\u00f4ng ph\u1ea3i ph\u1ee5 tr\u1ee3 \u2013 m\u00e0 l\u00e0 v\u0169 kh\u00ed \u201clead sale\u201d h\u00e0ng \u0111\u1ea7u trong k\u1ef7 nguy\u00ean content ng\u1eafn ng\u00e0y nay.<\/strong><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ps.jpg\" alt=\"Competitor analysis and how to differentiate your product\" title=\"\"><\/p><h2 id=\"phan-tich-doi-thu-canh-tranh-va-cach-tao-su-khac-biet-cho-san-pham\">Competitor analysis and how to differentiate your product<\/h2><h3 style=\"margin-top: 30px;\">Identifying strengths and weaknesses of competitors on TikTok Shop<\/h3><p>According to a 2023 Harvard Business Review report, most digital retailers in Vietnam have only stopped at copying trends instead of creating their own unique points. DPS.MEDIA often advises SME partners to use <b>visual competitive matrix<\/b> \u0111\u1ec3 ph\u00e2n t\u00edch: s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang chi\u1ebfm spotlight, \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 khi\u1ebfn kh\u00e1ch ch\u1ed1t gi\u1ecf nhanh nh\u1ea5t v\u00e0 l\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng l\u01b0\u1edbt qua nh\u1eefng gian h\u00e0ng c\u00f2n l\u1ea1i. Ch\u00fang t\u00f4i th\u01b0\u1eddng cho r\u1eb1ng, ph\u00e2n t\u00edch c\u1ea1nh tranh tr\u00ean TikTok Shop kh\u00f4ng th\u1ec3 \u201c\u0103n li\u1ec1n\u201d v\u1edbi d\u1eef li\u1ec7u \u1edf Shopee hay Lazada, v\u00ec ng\u01b0\u1eddi d\u00f9ng \u1edf \u0111\u00e2y nh\u1ea5n m\u1ea1nh t\u00ednh gi\u1ea3i tr\u00ed v\u00e0 s\u1ef1 viral nhi\u1ec1u h\u01a1n.<\/p><table class=\"wp-block-table is-style-stripes\" style=\"margin: 24px 0;\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Strong competitor<\/th>\n<th>Weak competitor<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Video views<\/td>\n<td>Consistently 50K+<\/td>\n<td>Below 5K<\/td>\n<\/tr>\n<tr>\n<td>Trending frequency<\/td>\n<td>2-3 times\/week<\/td>\n<td>Rarely appears<\/td>\n<\/tr>\n<tr>\n<td>Presentation style<\/td>\n<td>Entertaining, creative memes<\/td>\n<td>Copying script templates<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>How to create a unique advantage and capture customers' minds<\/h3><p>M\u1ed9t \u201cb\u00ed k\u00edp\u201d c\u1ee7a DPS.MEDIA l\u00e0: <b>test content\/product value with industry micro-influencers<\/b>, ph\u1ed1i h\u1ee3p storytelling c\u00e1 nh\u00e2n ho\u00e1 theo t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, thay v\u00ec ch\u1ec9 ch\u1ea1y mass trend. Th\u1ef1c t\u1ebf ch\u00fang t\u00f4i t\u1eebng tri\u1ec3n khai v\u1edbi m\u1ed9t nh\u00e3n n\u01b0\u1edbc hoa local brand: s\u1eed d\u1ee5ng \u201c\u0111i\u1ec7p v\u1ee5 th\u1eed m\u00f9i\u201d ch\u1ec9 trong 1 ph\u00fat livestream,k\u1ebft n\u1ed1i ph\u1ea3n \u1ee9ng th\u1eadt c\u1ee7a kh\u00e1ch m\u1eddi,gi\u00fap t\u0103ng g\u1ea5p ba l\u1ea7n t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n so v\u1edbi n\u1ed9i dung review truy\u1ec1n th\u1ed1ng.<\/p><ul>\n<li>\n    <b>Best-selling product<\/b> kh\u00f4ng ch\u1ec9 nh\u1edd gi\u00e1 t\u1ed1t m\u00e0 c\u00f2n ph\u1ea3i c\u00f3 s\u1ee9c h\u00fat \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o c\u00e1c bi\u1ebfn th\u1ec3 trend nh\u01b0 th\u1eed th\u00e1ch,\u201ddupe vs auth\u201d,ho\u1eb7c \u201cdebate ch\u1ea5t\u201d.\n  <\/li>\n<li>\n<p>    \u0110\u1eebng ch\u1ecdn l\u1ed1i \u0111i c\u0169: H\u00e3y t\u00ecm insight \u201cnh\u1ecf m\u00e0 c\u00f3 v\u00f5\u201d, v\u00ed d\u1ee5 combo g\u00f3i th\u1eed si\u00eau r\u1ebb, ho\u1eb7c c\u00e1 nh\u00e2n h\u00f3a suggestion, nh\u01b0 nh\u1eefng g\u00ec TikTok Shop \u0111ang \u01b0u \u00e1i trong thu\u1eadt to\u00e1n ph\u00e2n ph\u1ed1i m\u1edbi nh\u1ea5t.\n  <\/p><\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/vector.jpg\" alt=\"Optimizing user experience and customer service on TikTok Shop\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-trai-nghiem-nguoi-dung-va-dich-vu-khach-hang-tren-tiktok-shop\">Optimizing user experience and customer service on TikTok Shop<\/h2><h3 style=\"margin-bottom: 18px;\">Seamless shopping experience: Not just a beautiful interface<\/h3><p><strong>Repeat purchases on TikTok Shop increase by more than 24% if the shopping journey is optimized.<\/strong> According to Statista research, shops that invest in <span style=\"color:#00897b;\">smooth UI\/UX<\/span> \u2013 nh\u01b0 n\u00fat call-to-action r\u00f5 r\u00e0ng,thanh to\u00e1n nhanh,chatbot ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec \u2013 ghi nh\u1eadn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u01b0\u1ee3t tr\u1ed9i. Ngo\u00e0i ra, c\u00e1c y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n ho\u00e1 tr\u1ea3i nghi\u1ec7m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u h\u00e0nh vi (g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m theo video v\u1eeba xem) kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n kh\u00e1ch m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh.<\/p><ul style=\"margin-bottom: 18px; margin-top: 18px;\">\n<li><strong>24\/7 consulting chatbot:<\/strong> Resolve questions right when customers are watching videos.<\/li>\n<li><strong>Super-fast feedback:<\/strong> Integrate video feedback to increase trust with new customers.<\/li>\n<li><strong>One-touch payment:<\/strong> Minimize the decisive moment for viewers.<\/li>\n<\/ul><h3 style=\"margin-bottom: 18px;\">Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, h\u1ecd mua c\u1ea3 \u201ctr\u1ea3i nghi\u1ec7m\u201d<\/h3><p>DPS.MEDIA has successfully implemented a case study for a local cosmetics SME. By applying <strong>AI technology to track customer emotions through video comments<\/strong> (t\u01b0\u01a1ng t\u1ef1 m\u00f4 h\u00ecnh c\u1ee7a Deloitte, 2023), shop c\u00e1 nh\u00e2n ho\u00e1 n\u1ed9i dung tr\u1ea3 l\u1eddi \u2013 k\u00eau g\u1ecdi kh\u00e1ch share c\u1ea3m nh\u1eadn v\u00e0 g\u1eedi coupon t\u1ef1 \u0111\u1ed9ng. K\u1ebft qu\u1ea3: <span style=\"color:#e64a19;\">Satisfaction rate increased by 30%<\/span>, the number of customers recommending the shop on their personal stories also doubled. <\/p><table class=\"wp-block-table is-style-stripes\" style=\"margin-top:24px;\">\n<thead>\n<tr>\n<th>UX optimization criteria<\/th>\n<th>Impact on customer service<\/th>\n<th>Actual results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Automatic chatbot response<\/td>\n<td>Customers stay connected longer<\/td>\n<td>CTR increased by 191%<\/td>\n<\/tr>\n<tr>\n<td>Feedback right in the video<\/td>\n<td>Increase shop credibility<\/td>\n<td>Repeat customer rate +211%<\/td>\n<\/tr>\n<tr>\n<td>Thanh to\u00e1n \u201c1 click\u201d<\/td>\n<td>Reduce cart abandonment rate<\/td>\n<td>Sales increased by 171%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Chi\u1ebfn l\u01b0\u1ee3c \u201cd\u1eabn d\u1eaft xu h\u01b0\u1edbng\u201d trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/h3><p>TikTok kh\u00f4ng c\u00f2n l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01a1n thu\u1ea7n, m\u00e0 l\u00e0 s\u00e2n ch\u01a1i n\u01a1i th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n. S\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n vi\u00ean c\u00f3 th\u1ec3 \u201cb\u1eaft vibe\u201d v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 qua ng\u00f4n ng\u1eef gen Z (emoji, meme, video tr\u1ea3 l\u1eddi nhanh) l\u00e0 b\u00ed quy\u1ebft \u0111\u01b0a shop tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m tren top trending. Thay v\u00ec ch\u0103m ch\u0103m gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i, DPS.MEDIA \u0111\u1ec1 xu\u1ea5t SMEs \u0111\u1ea7u t\u01b0 v\u00e0o <strong>\u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 \u201ccreator-CSKH\u201d<\/strong>: people who both understand the product and create trendy content, helping the shop spread more widely and increase the potential for explosive revenue in short-term campaigns.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpgcb98.jpg\" alt=\"How to measure effectiveness and adjust sales strategies on TikTok\" title=\"\"><\/p><h2 id=\"cach-do-luong-hieu-qua-va-dieu-chinh-chien-luoc-ban-hang-tren-tiktok\">How to measure effectiveness and adjust sales strategies on TikTok<\/h2><h3 style=\"margin-bottom:12px;\">Key metrics that determine sales effectiveness on TikTok<\/h3><ul style=\"line-height:1.8;\">\n<li><strong>Conversion rate:<\/strong> \u0110\u01b0\u1ee3c xem l\u00e0 \u201c\u00e1nh x\u1ea1 ch\u00e2n th\u1ef1c\u201d c\u1ee7a \u00fd \u0111\u1ecbnh mua h\u00e0ng. Theo nghi\u00ean c\u1ee9u c\u1ee7a Harvard business Review,c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 n\u1ed9i dung video \u0111\u1eb9p,\u0111\u00e1nh c\u1ea3m x\u00fac m\u1ea1nh th\u01b0\u1eddng \u0111\u1ea1t conversion t\u1eeb 5-9% tr\u00ean TikTok Shop \u2013 v\u01b0\u1ee3t xa c\u00e1c n\u1ec1n t\u1ea3ng TM\u0110T truy\u1ec1n th\u1ed1ng \u1edf Vi\u1ec7t Nam.<\/li>\n<li><strong>Cost per Order:<\/strong> Optimizing advertising costs always goes hand in hand with scrutinizing the effectiveness of every budget dollar spent. DPS.MEDIA once ran a campaign for a local cosmetics brand, and thanks to real-time tracking and multi-touchpoint analysis, costs decreased by 23% after just 2 weeks of optimization.<\/li>\n<li><strong>Time to Purchase:<\/strong> S\u1ea3n ph\u1ea9m \u201cviral theo trend\u201d th\u01b0\u1eddng r\u00fat ng\u1eafn chu k\u1ef3 n\u00e0y v\u1ec1 d\u01b0\u1edbi 8 ph\u00fat, trong khi h\u00e0ng ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 k\u00e9o d\u00e0i tr\u00ean 12 ph\u00fat.<\/li>\n<\/ul><h3 style=\"margin-bottom:12px;\">Adjusting strategies based on data and market feedback<\/h3><div class=\"wp-block-table\">\n<table class=\"wp-list-table widefat fixed striped table-view-list\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Common adjustments<\/th>\n<th>real-life illustration<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Video script<\/strong><\/td>\n<td>Edit, shorten, increase drama<\/td>\n<td>Case study: MayBee nut milk reduced video length from 90s to 45s, view-through rate increased by 521%<\/td>\n<\/tr>\n<tr>\n<td><strong>Livestream timing<\/strong><\/td>\n<td>Based on golden conversion hours<\/td>\n<td>DPS.MEDIA adjusted the 21:00-22:30 time slot, sales doubled<\/td>\n<\/tr>\n<tr>\n<td><strong>Call to action<\/strong><\/td>\n<td>Insert CTAs densely but naturally<\/td>\n<td>Applied to home appliances, increased order clicks by 181% in the most recent month<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3 style=\"margin-bottom:12px;\">A new perspective on interaction and quantitative metrics<\/h3><ul style=\"line-height:1.8;\">\n<li>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb b\u00e1o c\u00e1o ph\u00e2n t\u00edch (TikTok Analytics) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m r\u01a1i t\u0103ng tr\u01b0\u1edfng th\u1ecbnh h\u00e0nh \u2013 v\u00ed d\u1ee5, t\u1ef7 l\u1ec7 nh\u1eafn tin h\u1ecfi size\/gi\u00e1 l\u00e0 t\u00edn hi\u1ec7u s\u1edbm c\u1ee7a xu h\u01b0\u1edbng mua nh\u00f3m (\u2018group buy\u2019), gi\u00fap \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p.<\/li>\n<li>Combine sentiment analysis in the comment section to predict repurchase trends; research by Dr. Karen Nelson-Field (Uni Adelaide) shows that, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">products mentioned positively within the first week of launch have up to a 47% chance of retaining customers over the next 3 months<\/a>.<\/li>\n<\/ul><h2 id=\"outro\">Shared by DPS.MEDIA<\/h2><p>Choosing the right products to sell on TikTok Shop is not just about luck but requires thorough analysis based on 7 essential criteria. When you apply the right product selection strategy, the opportunity to reach potential customers and increase sales becomes clearer than ever.<\/p><p>At DPS.MEDIA, we believe that every SME can effectively leverage the TikTok Shop platform if properly advised and strategically implemented. Consider this as a starting point for you to further explore how to build a personal brand, optimize advertising, and develop a multi-channel sales ecosystem.<\/p><p>We look forward to receiving your sharing, questions, or real-life experiences about selecting and selling products on TikTok Shop. Don\u2019t hesitate to comment below or join the discussion, so we can together build a sustainable SME community in the digital environment. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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