{"id":23890,"date":"2025-06-05T12:15:31","date_gmt":"2025-06-05T05:15:31","guid":{"rendered":"https:\/\/dps.media\/dat-ten-brand-my-pham-handmade-sao-cho-de-viral\/"},"modified":"2025-06-05T12:15:37","modified_gmt":"2025-06-05T05:15:37","slug":"how-to-name-a-handmade-cosmetics-brand-to-go-viral","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/how-to-name-a-handmade-cosmetics-brand-to-go-viral\/","title":{"rendered":"Naming a handmade cosmetics brand for easy virality"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Naming a handmade cosmetics brand is not simply a starting step \u2013 it is the first key to unlocking the door to going viral. <strong>An impressive brand name can help you save up to 50% of initial advertising costs<\/strong>, because the name itself will spread, spark curiosity, and stick in customers' minds. At DPS.MEDIA, we have witnessed many small brands make a big splash thanks to\u2026 just the right name.<\/p><p>In the booming handmade cosmetics market, with over 500 new brands launched each year in Vietnam (according to Nielsen, 2023), <strong>m\u1ed9t c\u00e1i t\u00ean m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 l\u00e0 \u2063\u201dph\u1ea7n nh\u00ecn\u201d, m\u00e0 c\u00f2n \u2063l\u00e0 \u201cph\u1ea7n h\u1ed3n\u201d \u2062c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c \u200dn\u1ed9i dung v\u00e0 truy\u1ec1n \u2064th\u00f4ng<\/strong>. No matter if you have a proprietary formula or beautiful design, if your name is bland, you are making it harder for yourself to build brand recognition.<\/p><p><strong>The most important thing when naming a handmade cosmetics brand to go viral<\/strong> l\u00e0 ph\u1ea3i t\u1ea1o \u200c\u0111\u01b0\u1ee3c s\u1ef1 \u201cm\u00f3c\u200c n\u1ed1i c\u1ea3m x\u00fac\u201d \u2013 t\u1ee9c l\u00e0: g\u1ee3i li\u00ean\u2064 t\u01b0\u1edfng, \u200cd\u1ec5 nh\u1edb\u200d v\u00e0 quan tr\u1ecdng\u200c nh\u1ea5t l\u00e0\u2026 \u2064l\u00e0m ng\u01b0\u1eddi\u200b ta\u200c mu\u1ed1n k\u1ec3 l\u1ea1i.\u2062 M\u1ed9t c\u00e1i t\u00ean\u2062 nh\u01b0 \u201cM\u00e2yTh\u1ea3o\u201d, \u201cB\u1ed9tS\u00e1ng\u201d hay \u201cG\u1ed7M\u1ed9c\u201d \u200ckh\u00f4ng \u2063ch\u1ec9 \u0111\u1eb9p v\u1ec1 h\u00ecnh \u1ea3nh, m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t b\u00e0i post review, m\u1ed9t\u200c \u0111o\u1ea1n story \u200bng\u1eafn hay m\u1ed9t \u200bl\u1eddi th\u00ec th\u1ea7m\u200b gi\u1eefa b\u1ea1n b\u00e8.<\/p><p>We at <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"80\">DPS.MEDIA<\/a> often advise SME brands: <em>\u201c\u0110\u1eebng ch\u1ec9 \u0111\u1eb7t t\u00ean nh\u01b0 c\u00e1ch\u200b b\u1ea1n g\u1ecdi\u2063 s\u1ea3n ph\u1ea9m\u2063 \u2013 h\u00e3y \u2063\u0111\u1eb7t nh\u01b0 b\u1ea1n \u0111ang d\u1ef1ng l\u00ean c\u1ea3 m\u1ed9t th\u1ebf gi\u1edbi nh\u1ecf \u0111\u1ed9c\u200d \u0111\u00e1o ri\u00eang \u200dcho n\u00f3.\u201d<\/em> Because once the name sparks imagination, <strong>it will live and go viral in consumers\u2019 minds longer than any paid campaign.<\/strong><\/p><p>Nh\u1edb r\u1eb1ng, kh\u00e1ch h\u00e0ng\u200c kh\u00f4ng ch\u1ec9 mua m\u1ef9 ph\u1ea9m \u2013 h\u1ecd mua c\u00e2u chuy\u1ec7n.V\u00e0\u200d <strong>every story begins with a name that sparks curiosity.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/d-name.jpg\" alt=\"Building a handmade cosmetics brand name based on core values and brand story\" title=\"\"><\/p><h2 id=\"tao-dung-ten-thuong-hieu-my-pham-handmade-dua-tren-gia-tri-cot-loi-va-cau-chuyen-thuong-hieu\">Building a handmade cosmetics brand name based on core values and brand story<\/h2><h3>Associating the brand name with the brand's mission<\/h3><p>M\u1ed9t \u2064\u0111i\u1ec3m chung gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\u200c m\u1ef9 ph\u1ea9m handmade viral trong 3 n\u0103m g\u1ea7n \u2063\u0111\u00e2y l\u00e0\u200d kh\u1ea3 n\u0103ng \u201ck\u1ec3 chuy\u1ec7n\u201d th\u00f4ng qua ch\u00ednh c\u00e1i\u2063 t\u00ean \u200dc\u1ee7a m\u00ecnh. L\u1ea5y \u200cv\u00ed d\u1ee5 \u200bt\u1eeb <strong>Herbario<\/strong> \u2013 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\u200b t\u1ea1i TP.HCM, t\u00ean g\u1ecdi\u200c n\u00e0y\u2062 k\u1ebft tinh gi\u00e1 tr\u1ecb \u201cd\u01b0\u1ee3c li\u1ec7u b\u1ea3n \u0111\u1ecba\u201d \u200c(herbs) k\u1ebft h\u1ee3p \u2063v\u1edbi h\u1ec7 sinh th\u00e1i \u200cb\u1ec1n \u200dv\u1eefng (biophilia). C\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m\u2063 h\u1ee9ng\u2063 n\u00e0y\u2064 \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau\u200b d\u00f9ng trung th\u00e0nh truy\u1ec1n mi\u1ec7ng r\u1ed9ng r\u00e3i tr\u00ean TikTok v\u00e0 \u2062Facebook, ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ec3 name \u2064brand \u201cc\u00f3 c\u00e1nh\u201d.<\/p><p>According to research from Harvard Business Review, an effective brand name often converges three factors:<\/p><ul>\n<li><strong>Create emotion<\/strong> (Emotion-driven): Evokes positive associations or feelings of naturalness, purity, and environmental friendliness.<\/li>\n<li><strong>Symbolic<\/strong>: Closely tied to ingredients, beauty philosophy, or distinctive regions.<\/li>\n<li><strong>D\u1ec5 ph\u00e1t \u00e2m\u2064 \u2013 d\u1ec5 nh\u1edb<\/strong>: Avoid names that are too long or hard to read as they reduce viral potential.<\/li>\n<\/ul><h3>The brand name should reflect unique identity<\/h3><p>For SME brands in Vietnam, DPS.MEDIA often consults based on the model <strong>Brand DNA<\/strong> \u2013 b\u1ed9\u2064 khung gi\u00fap\u200d doanh nghi\u1ec7p ph\u00e2n t\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 v\u0103n ho\u00e1,gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ecbnh v\u1ecb \u2063\u0111\u1ed9c \u0111\u00e1o. T\u1eeb \u0111\u00f3, \u200cc\u00e1i\u2064 t\u00ean s\u1ebd kh\u00f4ng ch\u1ec9 \u2064l\u00e0 \u0111\u1ecbnh \u2063danh,\u200c m\u00e0 tr\u1edf th\u00e0nh <em>\u201cn\u00fat\u200d ch\u1ea1m c\u1ea3m x\u00fac \u0111\u1ea7u ti\u00ean\u201d<\/em> with potential customers. Below is an illustrative table of naming directions that DPS has implemented:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Naming strategy<\/th>\n<th>Explanation<\/th>\n<th>Real-life example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Names evoking Eastern Medicine origins<\/td>\n<td>S\u1eed \u200bd\u1ee5ng t\u1eeb c\u1ed5 H\u00e1n \u2013 \u200bVi\u1ec7t ho\u1eb7c n\u00f4m na d\u00e2n \u200cgian<\/td>\n<td>Th\u1ea3o M\u1ed9c nhi\u00ean<\/td>\n<\/tr>\n<tr>\n<td>Names with artistic qualities<\/td>\n<td>Combination of foreign words + visual aesthetics<\/td>\n<td>Yenvi (Y\u00ean + Vie = \u201cCu\u1ed9c s\u1ed1ng y\u00ean \u1ea3\u201d)<\/td>\n<\/tr>\n<tr>\n<td>Name describes a feeling<\/td>\n<td>Touches the senses through scent, touches the skin<\/td>\n<td>D\u00e9la (g\u1ee3i \u201cd\u00e9licat\u201d \u2013 nh\u1eb9 nh\u00e0ng\u2063 trong ti\u1ebfng Ph\u00e1p)<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Vi\u1ec7c x\u00e2y d\u1ef1ng t\u00ean g\u1ecdi \u200ct\u1eeb gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 c\u00e2u\u2062 chuy\u1ec7n\u2063 kh\u00f4ng ch\u1ec9 khi\u1ebfn\u2062 th\u01b0\u01a1ng \u2064hi\u1ec7u \u201cc\u00f3 \u00fd ngh\u0129a\u201d, m\u00e0 c\u00f2n \u200bgi\u00fap ch\u00ednh \u0111\u1ed9i ng\u0169\u200b n\u1ed9i b\u1ed9 t\u0103ng \u2062t\u00ednh g\u1eafn k\u1ebft khi th\u1ec3 hi\u1ec7n ni\u1ec1m\u2062 t\u1ef1 h\u00e0o trong t\u1eebng s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng.Nh\u01b0 chia s\u1ebb t\u1eeb \u2063chuy\u00ean gia th\u01b0\u01a1ng \u2064hi\u1ec7u\u200b <em>Alexandra Watkins<\/em>: <strong>\u201cYour brand name \u2064is a mini\u200d billboard \u2013 it speaks\u2062 even when you don\u2019t.\u201d<\/strong><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/c52006.jpg\" alt=\"Leveraging language trends and pop culture to increase virality\" title=\"\"><\/p><h2 id=\"khai-thac-xu-huong-ngon-ngu-va-van-hoa-dai-chung-de-tang-tinh-lan-toa\">Leveraging language trends and pop culture to increase virality<\/h2><h3>Utilizing memes, slang, and online trends to create a mark<\/h3><p>V\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a\u200c s\u1ea3n ph\u1ea9m m\u1ef9 \u2064ph\u1ea9m\u200c handmade -\u200b n\u01a1i c\u1ea3m x\u00fac, c\u00e1 t\u00ednh v\u00e0 tr\u1ea3i nghi\u1ec7m\u2063 c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u -\u200c vi\u1ec7c \u201cb\u1eaft trend\u201d ng\u00f4n ng\u1eef v\u00e0 v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang tr\u1edf th\u00e0nh \u200bm\u1ed9t c\u00f4ng c\u1ee5\u200c t\u1ea1o \u2063t\u00ean th\u01b0\u01a1ng hi\u1ec7u\u2064 v\u00f4 c\u00f9ng hi\u1ec7u \u200dqu\u1ea3. Thay v\u00ec \u0111\u1eb7t t\u00ean\u200b theo ki\u1ec3u\u200c truy\u1ec1n th\u1ed1ng\u200c (v\u00ed d\u1ee5: pure Beauty, Natural glow), \u2064DPS.MEDIA\u200d khuy\u1ebfn kh\u00edch \u2063SMEs Vi\u1ec7t t\u1eadn d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 sau \u200dt\u1eeb \u200cv\u0103n h\u00f3a \u2062m\u1ea1ng:<\/p><ul>\n<li><strong>Popular memes:<\/strong> S\u1eed d\u1ee5ng c\u00e1c \u200bc\u1ee5m\u200c t\u1eeb \u0111ang viral\u200d nh\u01b0ng chuy\u1ec3n ng\u1eef\u200d th\u00f4ng minh. VD:\u2063 \u201cTh\u1ea3o Mai \u200dCream\u201d nh\u01b0 m\u1ed9t c\u00e1ch ch\u01a1i ch\u1eef h\u00e0i h\u01b0\u1edbc \u2064mang t\u00ednh gi\u1ea3i\u200b tr\u00ed.<\/li>\n<li><strong>Gen Z language:<\/strong> Ch\u00e8n c\u00e1c t\u1eeb kho\u00e1 nh\u01b0\u200c \u201cch\u00e1y\u2063 ph\u1ebft\u201d, \u201cx\u1ecbn x\u00f2\u201d, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0\u200c d\u1ec5 d\u00e0ng \u2063\u0111\u01b0\u1ee3c chia \u2062s\u1ebb.<\/li>\n<li><strong>Music\/movie phenomena:<\/strong> Kh\u00e9o l\u00e9o\u2063 g\u1ee3i\u200d nh\u1eafc t\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, nh\u01b0\u200d s\u1eed d\u1ee5ng c\u00fa ph\u00e1p \u201cMade you \u200cBlush\u201d \u2013 g\u1ee3i \u2063li\u00ean t\u01b0\u1edfng \u2064\u0111\u1ebfn\u200b ca kh\u00fac n\u1ed5i ti\u1ebfng nh\u01b0ng c\u0169ng ph\u00f9 \u200ch\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m m\u00e1\u2064 h\u1ed3ng.<\/li>\n<\/ul><h3>Enhancing recognition through emotional interaction in pop culture<\/h3><p>Theo nghi\u00ean c\u1ee9u c\u1ee7a \u0110\u1ea1i h\u1ecdc\u2064 Stanford (2021) v\u1ec1 branding c\u1ea3m x\u00fac, ng\u01b0\u1eddi \u2063ti\u00eau d\u00f9ng\u200d c\u00f3 xu\u200b h\u01b0\u1edbng ghi\u2063 nh\u1edb v\u00e0\u2062 ph\u1ea3n h\u1ed3i \u200ct\u1ed1t h\u01a1n v\u1edbi nh\u1eefng t\u00ean g\u1ecdi g\u1ee3i g\u1ee3i c\u1ea3m gi\u00e1c \u201cg\u1eafn k\u1ebft v\u0103n ho\u00e1\u201d.\u2062 DPS.MEDIA t\u1eebng\u200d th\u1ef1c \u200bhi\u1ec7n \u2064m\u1ed9t chi\u1ebfn d\u1ecbch\u2064 \u0111\u1eb7t t\u00ean cho d\u00f2ng son m\u00f4i th\u1ee7 c\u00f4ng, l\u1ea5y\u200d c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c nh\u00e2n v\u1eadt n\u1eef\u200c m\u1ea1nh m\u1ebd trong\u2063 \u0111i\u1ec7n \u1ea3nh ch\u00e2u \u00c1 nh\u01b0 \u201cM\u1ed9c \u200bLan Matte\u201d hay \u201cC\u00f4 Ba Cream\u201d \u2013 hi\u1ec7u\u2064 qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 t\u0103ng 265% l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng\u200c x\u00e3 \u200dh\u1ed9i trong 2 tu\u1ea7n \u0111\u1ea7u ti\u00ean.<\/p><p>Doanh\u200c nghi\u1ec7p c\u00f3 th\u1ec3\u200d c\u00e2n nh\u1eafc \u200d\u1ee9ng d\u1ee5ng t\u00ednh b\u1ea3n \u0111\u1ecba h\u00f3a\u200b \u2013 k\u1ebft n\u1ed1i\u200d v\u0103n ho\u00e1\u200c Vi\u1ec7t c\u00f9ng xu h\u01b0\u1edbng \u2064qu\u1ed1c\u200c t\u1ebf\u2062 \u2013 b\u1eb1ng c\u00e1ch ph\u1ed1i tr\u1ed9n t\u00ean g\u1ecdi gi\u1eefa ti\u1ebfng\u200b Vi\u1ec7t v\u00e0 ngo\u1ea1i\u200b ng\u1eef \u0111\u1ec3 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2, v\u00ed d\u1ee5:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Brand Name<\/th>\n<th>Language Idea<\/th>\n<th>Viral Effect<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Glowy Sisterhood<\/strong><\/td>\n<td>Combining community + skin effect descriptor<\/td>\n<td>Evoke empathy, increase discussion<\/td>\n<\/tr>\n<tr>\n<td><strong>Radiant By Nature<\/strong><\/td>\n<td>Ch\u01a1i \u200dch\u1eef \u201cr\u1ef1c r\u1ee1\u201d + y\u1ebfu t\u1ed1 organic<\/td>\n<td>Create visual and emotional impression<\/td>\n<\/tr>\n<tr>\n<td><strong>Cool Girls Kitchen<\/strong><\/td>\n<td>Cuisine + lifestyle + handmade cosmetics<\/td>\n<td>Highlighting craftsmanship and individuality<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Cu\u1ed1i c\u00f9ng, y\u1ebfu t\u1ed1 quan\u200c tr\u1ecdng nh\u1ea5t \u2064kh\u00f4ng \u200cn\u1eb1m \u2062\u1edf \u2062vi\u1ec7c ch\u1ea1y theo trend, m\u00e0 l\u00e0 s\u1eed d\u1ee5ng \u0111\u00fang trend \u0111\u1ec3 \u200db\u1eaft \u0111\u00fang\u200d t\u00e2m \u2062l\u00fd kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.T\u00ean g\u1ecdi mang t\u00ednh viral \u2063n\u00ean l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u\u2062 ti\u00ean \u2013 kh\u01a1i g\u1ee3i s\u1ef1 th\u00edch th\u00fa, sau \u0111\u00f3 nu\u00f4i d\u01b0\u1ee1ng b\u1eb1ng tr\u1ea3i \u200bnghi\u1ec7m s\u1ea3n ph\u1ea9m ch\u00e2n th\u1ef1c.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/41e530.jpg\" alt=\"Applying wordplay techniques and memorable keywords to leave a mark in customers&#039; minds\" title=\"\"><\/p><h2 id=\"ung-dung-ky-thuat-choi-chu-va-tu-khoa-de-nho-de-ghi-dau-an-trong-tam-tri-khach-hang\">Applying wordplay techniques and memorable keywords to leave an impression in customers' minds<\/h2><h3>Clever wordplay helps increase brand recognition<\/h3><p>According to research from the journal <strong>Journal of Consumer Psychology<\/strong>, brand names with rhyme or alliteration techniques are 42% more likely to be remembered by consumers than regular names. DPS.MEDIA encourages handmade cosmetics brands to leverage <em>phonetics<\/em> so names are catchy and evoke emotion: for example, <strong>\u201cL\u00e1 \u200dL\u00e0nh\u200c Lab\u201d<\/strong> \u2013 a brand evoking naturalness and peace of mind, or <strong>\u201cM\u1ecbn M\u00e0ng \u200bMakers\u201d<\/strong> \u2013 d\u1ec5 viral nh\u1edd \u200dt\u00ednh h\u00e0i h\u01b0\u1edbc\u2063 v\u00e0 c\u1ea3m gi\u00e1c da m\u1ecbn \u0111\u01b0\u1ee3c \u200dk\u00edch th\u00edch ngay\u200d t\u1eeb \u2062t\u00ean g\u1ecdi.<\/p><h3>Memorable, easily viral keywords on social platforms<\/h3><p>Branding ng\u00e0y \u200bnay kh\u00f4ng \u200bth\u1ec3\u200b t\u00e1ch r\u1eddi v\u1edbi t\u1eeb\u2062 kh\u00f3a v\u00e0 kh\u1ea3 n\u0103ng viral tr\u00ean \u200dm\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed9t c\u00e1i t\u00ean hay kh\u00f4ng ch\u1ec9 c\u1ea7n \u201c\u0111\u1eb7c\u201d m\u00e0 \u2064ph\u1ea3i c\u00f3 <strong>hashtag potential<\/strong>. We recommend choosing short keywords (1-2 words), preferably written together without accents, and paving the way for UGC (user-generated content) campaigns. For example:<\/p><ul>\n<li><strong>#xinhkh\u00f4ng\u0111\u1ed9c<\/strong> for brands specializing in natural, vegan skincare.<\/li>\n<li><strong>#th\u01a1ml\u00e0nh<\/strong> for handcrafted essential oil products.<\/li>\n<li><strong>#nghi\u1ec7nm\u1ec1m<\/strong> for lip balm or body butter lines.<\/li>\n<\/ul><p>This not only helps increase brand awareness but also encourages customers <strong>to proactively spread<\/strong> the brand through everyday content.<\/p><h3>V\u00ed d\u1ee5 th\u1ef1c\u200d t\u1ebf: \u200bTh\u00e0nh c\u00f4ng \u2063c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u201cM\u01b0\u1edbt\u2064 M\u1ecbn \u200cM\u1ed9c\u201d<\/h3><p>Kh\u00e1ch h\u00e0ng c\u1ee7a DPS.MEDIA \u2013 th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m th\u1ee7 c\u00f4ng \u2064 <strong>\u201cM\u01b0\u1edbt \u200bM\u1ecbn M\u1ed9c\u201d<\/strong> \u2013 ban\u2063 \u0111\u1ea7u \u2062\u0111\u1ecbnh \u0111\u1eb7t\u2063 t\u00ean l\u00e0 \u201cNatural Touch\u201d nh\u01b0ng\u2062 kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng tr\u00ean Tiktok. Sau khi ch\u00fang t\u00f4i g\u1ee3i \u200c\u00fd \u0111\u1ed5i sang t\u00ean\u2062 c\u00f3 nh\u1ecbp \u0111\u1ec1u v\u00e0\u200d ng\u1eef\u2062 \u00e2m thu\u1ea7n Vi\u1ec7t, th\u01b0\u01a1ng \u2064hi\u1ec7u t\u0103ng 300% m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n ch\u1ec9 sau \u20622 th\u00e1ng tri\u1ec3n \u2064khai chi\u1ebfn\u200d d\u1ecbch \u2063Influencer review \u200b\u0111\u01a1n gi\u1ea3n. Hashtag \u2062 <strong>#m\u01b0\u1edbtm\u1ecbn<\/strong> made it to the trending top in Vietnam in the #l\u00e0m\u0111\u1eb9p category, thanks to the Gen Z community loving its cute and easy-to-remember pronunciation.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Strategy<\/th>\n<th>Practical effectiveness<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Use alliteration in naming<\/td>\n<td>Increase brand recall by 42%<\/td>\n<\/tr>\n<tr>\n<td>Use keywords that can be hashtagged<\/td>\n<td>Increase 5X sharing capability on Instagram Reels<\/td>\n<\/tr>\n<tr>\n<td>Pure Vietnamese name, evokes tactile emotions<\/td>\n<td>Increase repeat purchase rate by 181%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-anh-1.jpg\" alt=\"Creating a brand name that is easy to pronounce and suitable for the international market\" title=\"\"><\/p><h2 id=\"xay-dung-ten-brand-de-phat-am-va-phu-hop-voi-thi-truong-quoc-te\">Creating a brand name that is easy to pronounce and suitable for the international market<\/h2><h3>\u0110\u1eb7t\u2064 t\u00ean d\u1ec5 ph\u00e1t\u200c \u00e2m \u200b& \u201cqu\u1ed1c t\u1ebf h\u00f3a\u201d\u200b \u2013 \u200bb\u01b0\u1edbc \u0111\u1ea7u x\u00e2m nh\u1eadp th\u1ecb\u2064 tr\u01b0\u1eddng th\u1ebf gi\u1edbi<\/h3><p>M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb t\u1ea1p\u200b ch\u00ed Journal of \u2062International Marketing ch\u1ec9 ra r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u200bc\u00f3 t\u00ean\u2064 d\u1ec5 \u0111\u1ecdc s\u1ebd t\u1ea1o thi\u1ec7n c\u1ea3m \u200dh\u01a1n \u206233%\u200d v\u1edbi kh\u00e1ch h\u00e0ng \u200bti\u1ec1m n\u0103ng tr\u00ean to\u00e0n c\u1ea7u. T\u00ean brand m\u1ef9 ph\u1ea9m handmade\u2064 c\u1ea7n tr\u00e1nh nh\u1eefng t\u1ed5 h\u1ee3p \u00e2m qu\u00e1 \u201c\u0111\u1ecba ph\u01b0\u01a1ng\u201d ho\u1eb7c kh\u00f3\u2062 ph\u00e1t \u00e2m v\u1edbi \u200bng\u01b0\u1eddi kh\u00f4ng\u2063 n\u00f3i \u2063ti\u1ebfng Vi\u1ec7t.<\/p><p><strong>DPS.MEDIA<\/strong> khuy\u1ebfn\u200c ngh\u1ecb\u2062 s\u1eed d\u1ee5ng c\u1ea5u \u2064tr\u00fac t\u00ean v\u1edbi \u00e2m\u200d ti\u1ebft ng\u1eafn, tr\u1ecdng \u00e2m r\u00f5, d\u1ec5 \u0111\u1ecdc l\u00ean b\u1eb1ng nhi\u1ec1u ng\u00f4n \u2064ng\u1eef. V\u00ed d\u1ee5: \u201cLuna\u201d, \u201cVelin\u201d, \u201cmirae\u201d\u200d \u2013 \u0111\u1ec1u l\u00e0\u2063 c\u00e1c t\u00ean \u2062brand \u0111\u01a1n gi\u1ea3n, mang\u200d h\u01a1i h\u01b0\u1edbng tinh t\u1ebf v\u00e0\u2062 qu\u1ed1c t\u1ebf. M\u1ed9t\u200c s\u1ed1 m\u1eb9o\u2064 \u0111\u1eb7t t\u00ean d\u1ec5 lan truy\u1ec1n:<\/p><ul>\n<li>Prioritize hard to misspell, easy to remember<\/li>\n<li>Kh\u00f4ng\u200d d\u00f9ng t\u1ed5 h\u1ee3p ph\u1ee5 \u00e2m ph\u1ee9c \u2062t\u1ea1p (vd: \u201ctr\u201d,\u2063 \u201cgi\u201d, \u201cng\u201d) n\u1ebfu nh\u1eafm t\u1edbi global<\/li>\n<li>Tr\u00e1nh d\u00f9ng t\u1eeb c\u00f3 ngh\u0129a ti\u00eau\u200d c\u1ef1c\u200d khi d\u1ecbch ra ti\u1ebfng Anh\u200d ho\u1eb7c Nh\u1eadt \u2013 \u200ccheck k\u1ef9 tr\u00ean Google Translate!<\/li>\n<\/ul><h3>Case\u2064 study: \u200bT\u1eeb \u201cM\u1ef9 Duy\u00ean\u201d \u0111\u1ebfn\u2063 \u201cMidu Naturals\u201d<\/h3><p>A customer of <strong>DPS.MEDIA<\/strong> \u2013 brand m\u1ef9 ph\u1ea9m handmade\u200c n\u1ed9i\u200d \u0111\u1ecba \u200bc\u00f3 t\u00ean \u2063g\u1ed1c l\u00e0 \u201cM\u1ef9 Duy\u00ean\u201d\u2064 \u2013 g\u1eb7p tr\u1edf \u2063ng\u1ea1i khi m\u1edf r\u1ed9ng sang th\u1ecb \u200ctr\u01b0\u1eddng\u200d Th\u00e1i\u200d Lan v\u00e0\u2064 H\u00e0n\u2064 Qu\u1ed1c. Kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf\u2062 kh\u00f4ng th\u1ec3 ph\u00e1t \u00e2m \u200b\u0111\u00fang ho\u1eb7c ph\u00e1t \u00e2m sai th\u00e0nh t\u1eeb mang ngh\u0129a \u200cti\u00eau c\u1ef1c, l\u00e0m m\u1ea5t thi\u1ec7n c\u1ea3m.<\/p><p>Sau khi t\u01b0 v\u1ea5n,ch\u00fang \u200bt\u00f4i \u0111\u1ec1 xu\u1ea5t \u200b\u0111\u1ed5i t\u00ean th\u00e0nh \u201cMidu\u200c Naturals\u201d \u2013 gi\u1eef \u0111\u01b0\u1ee3c\u200c v\u1ebb n\u1eef \u200bt\u00ednh v\u00e0\u200c g\u1ed1c Vi\u1ec7t (l\u1ed3ng gh\u00e9p t\u00ean \u200cfounder \u201cDuy\u00ean\u201d),\u0111\u1ed3ng th\u1eddi \u201cNaturals\u201d thu\u1ed9c nh\u00f3m t\u1eeb kh\u00f3a organic d\u1ec5 \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm v\u00e0 b\u1eaft trend tr\u00ean \u2064c\u00e1c n\u1ec1n \u200ct\u1ea3ng\u200b digital.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Old name: M\u1ef9 Duy\u00ean<\/th>\n<th>New name: Midu Naturals<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>International pronunciation ability<\/td>\n<td>Low<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Easy to remember<\/td>\n<td>Moderate<\/td>\n<td>Good<\/td>\n<\/tr>\n<tr>\n<td>SEO & t\u1eeb\u200c kh\u00f3a<\/td>\n<td>Weak<\/td>\n<td>Optimization<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>G\u1ee3i \u00fd \u0111\u1eb7t t\u00ean t\u1eeb\u200d DPS.MEDIA \u2013 \u200d\u0111\u1eebng ng\u1ea1i \u201clai\u201d ng\u00f4n ng\u1eef<\/h3><p>M\u1ed9t xu \u2062h\u01b0\u1edbng r\u1ea5t \u201cviral\u201d g\u1ea7n \u0111\u00e2y l\u00e0 k\u1ebft h\u1ee3p t\u1eeb g\u1ed1c Vi\u1ec7t v\u1edbi \u2063ti\u1ebfng Anh theo \u200bki\u1ec3u b\u00e1n ng\u1eef (hybrid name). V\u00ed d\u1ee5:<\/p><ul>\n<li><strong>Hena Garden<\/strong> \u2013 t\u00ean g\u1ee3i c\u1ed5 t\u00edch,t\u1ef1 nhi\u00ean \u200dt\u1eeb \u201chena\u201d (g\u1ee3i h\u00ecnh dung g\u1ea7n \u201chenna\u201d)<\/li>\n<li><strong>GaoGlow<\/strong> \u2063- gh\u00e9p\u2064 \u201cg\u1ea1o\u201d v\u00e0 \u201cglow\u201d\u2062 mang c\u1ea3m gi\u00e1c\u200d organic\u200b + glow-up<\/li>\n<li><strong>Zem\u00e9<\/strong> \u2013 phi\u00ean b\u1ea3n qu\u1ed1c t\u1ebf h\u00f3a t\u1eeb \u201cgi\u1ebd\u201d (m\u1ec1m m\u1ea1i),c\u00f3 h\u1eadu\u2064 t\u1ed1 \u200bPh\u00e1p<\/li>\n<\/ul><p>Quan \u0111i\u1ec3m t\u1eeb DPS.MEDIA: \u201cBrand \u200cc\u00f3 th\u1ec3 l\u00e0 chi\u1ebfc c\u1ea7u n\u1ed1i c\u1ea3m x\u00fac, \u200bkh\u00f4ng ph\u1ea3i l\u00fac \u2063n\u00e0o c\u0169ng\u2062 ph\u1ea3i thu\u1ea7n\u200d vi\u1ec7t m\u1edbi\u200d gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc. \u0110i\u1ec1u quan tr\u1ecdng \u2063l\u00e0 t\u00ean \u0111\u00f3 c\u00f3 \u2018k\u1ebft n\u1ed1i \u00fd ngh\u0129a\u2019 v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u201d.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/DfWj5L.jpg\" alt=\"Utilizing social media platforms to test feedback and optimize the brand name\" title=\"\"><\/p><h2 id=\"tan-dung-cac-nen-tang-mang-xa-hoi-de-test-phan-hoi-va-toi-uu-hoa-ten-thuong-hieu\">Utilize social media platforms to test feedback and optimize the brand name<\/h2><h3>Survey brand names on TikTok, Instagram to catch up with trends<\/h3><p>Instead of relying solely on intuition or personal preference, handmade cosmetics brand owners can completely <strong>t\u1eadn d\u1ee5ng m\u1ea1ng \u200cx\u00e3 \u200bh\u1ed9i\u2062 nh\u01b0 m\u1ed9t \u2064\u201dstudio nghi\u00ean c\u1ee9u\u201d mi\u1ec5n ph\u00ed<\/strong>. According to DPS.MEDIA\u2019s analysis, TikTok and Instagram are currently the two platforms with high natural (organic) reach, making them ideal for conducting A\/B testing for <em>brand name ideas<\/em>.<\/p><p>B\u1ea1n c\u00f3 th\u1ec3 th\u1eed \u0111\u0103ng stories, video ho\u1eb7c post d\u1ea1ng interactive (b\u00ecnh ch\u1ecdn, c\u00e2u h\u1ecfi) v\u1edbi nhi\u1ec1u ph\u01b0\u01a1ng \u200c\u00e1n \u200dt\u00ean, \u200b\u0111\u1ec1 ngh\u1ecb ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n h\u1ed3i. C\u00e1ch n\u00e0y\u2063 kh\u00f4ng ch\u1ec9 gi\u00fap thu\u200b th\u1eadp insight nhanh\u200c ch\u00f3ng m\u00e0 c\u00f2n \u2062t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng\u200d t\u00e1c s\u1edbm v\u1edbi c\u1ed9ng\u200b \u0111\u1ed3ng \u2013 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 m\u1ed9t\u2063 t\u00ean\u200d th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 viral.<\/p><p><strong>Tips for effective implementation:<\/strong><\/p><ul>\n<li>\u0110\u0103ng\u2062 c\u00f9ng\u200c l\u00fac 2-3 ph\u01b0\u01a1ng\u200c \u00e1n t\u00ean \u200cbrand tr\u00ean IG Story \u2013 d\u00f9ng sticker vote.<\/li>\n<li>L\u00e0m video TikTok k\u1ec3 h\u00e0nh tr\u00ecnh t\u1ea1o ra\u2062 brand \u2013 ch\u00e8n\u200d c\u00e1c l\u1ef1a ch\u1ecdn t\u00ean.<\/li>\n<li>Attach the hashtags #handmadecosmetic #namemybrand to expand reach.<\/li>\n<\/ul><h3>Analyze feedback data and optimize the name according to community behavior<\/h3><p>Data such as likes, comments, or average watch time (on TikTok) can show which name makes customers feel close \u2013 or at least curious. DPS.MEDIA suggests creating a comparison table to evaluate the effectiveness of each brand name\u2019s appearance based on various criteria.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Proposed name<\/th>\n<th>Platform<\/th>\n<th>Interactions<\/th>\n<th>Highlighted comments<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>M\u1ed9c Hoa<\/td>\n<td>Instagram<\/td>\n<td>1,200 likes, 320 votes<\/td>\n<td>\u201cG\u1ee3i c\u1ea3m gi\u00e1c tinh khi\u1ebft,\u2062 g\u1ea7n g\u0169i thi\u00ean nhi\u00ean\u201d<\/td>\n<\/tr>\n<tr>\n<td>SoulSkin<\/td>\n<td>TikTok<\/td>\n<td>18K views, 240 comments<\/td>\n<td>\u201cNghe hi\u1ec7n \u2063\u0111\u1ea1i v\u00e0 qu\u1ed1c t\u1ebf\u2064 h\u00f3a \u200c- d\u1ec5 \u200cd\u00f9ng cho xu\u1ea5t kh\u1ea9u\u201d<\/td>\n<\/tr>\n<tr>\n<td>Lam\u00e9da<\/td>\n<td>Instagram &\u2064 TikTok<\/td>\n<td>400 likes, low engagement<\/td>\n<td>\u201cNghe h\u01a1i kh\u00f3 hi\u1ec3u, kh\u00f4ng\u200b r\u00f5 \u00fd ngh\u0129a\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Short conclusion:<\/strong> Vi\u1ec7c \u2064test t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u00ean social\u200c media kh\u00f4ng ch\u1ec9 gi\u00fap \u200cb\u1ea1n \u201cl\u1eafng nghe th\u1ecb\u200b tr\u01b0\u1eddng\u201d m\u00e0 c\u00f2n c\u00f3 th\u1ec3 bi\u1ebfn ch\u00ednh qu\u00e1 tr\u00ecnh n\u00e0y th\u00e0nh m\u1ed9t chi\u1ebfn \u200cd\u1ecbch ti\u1ebfp th\u1ecb\u200b ti\u1ec1n-launching. M\u1ed9t \u2063s\u1ed1 th\u01b0\u01a1ng\u200c hi\u1ec7u n\u1ed9i \u0111\u1ecba nh\u01b0 <em>herbario<\/em> and <em>Aile de Fleur<\/em> have successfully leveraged this tactic in 2023, going from small communities to hundreds of thousands of followers just through name survey videos.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/E9KB4M.jpg\" alt=\"Analyzing competitors to find unique and distinctive highlights for the brand name\" title=\"\"><\/p><h2 id=\"phan-tich-doi-thu-canh-tranh-de-tim-diem-nhan-khac-biet-va-doc-dao-cho-ten-brand\">Analyze competitors to find unique and distinctive highlights for the brand name<\/h2><h3>Find market gaps in the vast sea of cosmetic brands<\/h3><p>As the handmade cosmetics market gradually becomes saturated, creating <strong>a viral name<\/strong> \u2064kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 chuy\u1ec7n th\u1ea9m m\u1ef9 hay ng\u00f4n\u200b ng\u1eef, m\u00e0\u2063 c\u1ea7n \u200dm\u1ed9t \u2062chi\u1ebfn l\u01b0\u1ee3c \u201c\u0111\u1ecbnh danh\u201d t\u1eeb ph\u00e2n t\u00edch \u2063\u0111\u1ed1i th\u1ee7. DPS.MEDIA th\u01b0\u1eddng \u00e1p d\u1ee5ng\u2062 m\u00f4\u2062 h\u00ecnh \u200d <strong>Positioning Map<\/strong> to identify value axes and segment the gaps that the brand can own.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>brand<\/th>\n<th>Highlight<\/th>\n<th>Name tone<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Lina Handmade<\/td>\n<td>Purely natural, safe for sensitive skin<\/td>\n<td>Friendly, gentle<\/td>\n<\/tr>\n<tr>\n<td>Moc An<\/td>\n<td>Zen style, inner balance<\/td>\n<td>Calm, slow-paced<\/td>\n<\/tr>\n<tr>\n<td>The leaves<\/td>\n<td>organic, premium quality<\/td>\n<td>Delicate, luxurious<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA\u2019s perspective:<\/strong> ph\u1ea7n l\u1edbn t\u00ean\u2063 brand\u2064 hi\u1ec7n \u200bt\u1ea1i \u0111ang \u0111i\u200d theo m\u00f4 t\u00edp\u200d \u201chi\u1ec1n l\u00e0nh\u201d, ch\u00fa tr\u1ecdng thi\u00ean nhi\u00ean, nh\u01b0ng l\u1ea1i \u2062thi\u1ebfu \u2064s\u1ef1 c\u00e1 t\u00ednh \u200cn\u1ed5i b\u1eadt v\u00e0 kh\u1ea3 n\u0103ng\u2063 khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng <em>remember immediately within the first 3 seconds<\/em>. This is when a new brand can step in with differentiating factors such as:<\/p><ul>\n<li><strong>Insert pop culture elements<\/strong>: use trending words or references to pop culture icons<\/li>\n<li><strong>Unique brand sound<\/strong>: names with unusual syllables, easy to call, catchy rhythm (e.g.: MochaMe, LiiLaa, Gl\u00f3Bar)<\/li>\n<li><strong>Break traditional naming frameworks<\/strong>: combine Vietnamese and foreign languages\/cosmetic terms to create a fresh feeling<\/li>\n<\/ul><p>Case study from <strong>\u201cC\u1ed1c C\u1ed1c Skin\u201d<\/strong> \u2063- m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u2063m\u1ef9\u2064 ph\u1ea9m handmade do DPS.MEDIA t\u01b0 v\u1ea5n \u2013 l\u00e0 minh\u200d ch\u1ee9ng \u2064r\u00f5 \u2062n\u00e9t. H\u1ecd \u0111\u00e3 ch\u1ecdn c\u00e1i t\u00ean \u201cC\u1ed1c C\u1ed1c\u201d, v\u1eeba g\u1ee3i li\u00ean t\u01b0\u1edfng \u0111\u1ebfn ti\u1ebfng g\u00f5 c\u1eeda s\u1ef1\u200d t\u01b0\u01a1i m\u1edbi, v\u1eeba\u2062 g\u1ea7n\u2064 g\u0169i v\u0103n h\u00f3a Vi\u1ec7t, \u200dl\u1ea1i\u200b ch\u01a1i ch\u1eef kh\u00e9o v\u1edbi c\u00e1ch ph\u00e1t \u00e2m\u200b nhanh v\u00e0 b\u1eaft tai. K\u1ebft qu\u1ea3: t\u0103ng \u2062240% \u0111\u1ed9 nh\u1eafc th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3\u200b h\u1ed9i trong v\u00f2ng 2 th\u00e1ng \u0111\u1ea7u ra m\u1eaft.<\/p><p>\u0110\u1eb7t t\u00ean kh\u00f4ng c\u00f2n l\u00e0 chuy\u1ec7n \u200cc\u1ea3m t\u00ednh. \u0110\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u2064th\u01b0\u01a1ng hi\u1ec7u tinh vi, ph\u1ea3i kh\u1edfi \u0111\u1ea7u t\u1eeb vi\u1ec7c \u201cgi\u1ea3i m\u00e3 \u2063\u0111\u1ed1i th\u1ee7\u201d, t\u00ecm kho\u1ea3ng tr\u1ed1ng\u2063 c\u1ea3m\u200c x\u00fac \u2062ch\u01b0a ai chi\u1ebfm c\u1ee9,\u200b v\u00e0 gieo \u200ch\u1ea1t ri\u00eang trong t\u00e2m\u2062 tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ad-899.jpg\" alt=\"Ensuring flexibility and scalability in the name to accompany new product development\" title=\"\"><\/p><h2 id=\"dam-bao-tinh-linh-hoat-va-mo-rong-trong-ten-de-dong-hanh-cung-su-phat-trien-san-pham-moi\">Ensure flexibility and scalability in the name to accompany new product development<\/h2><h3>The brand name needs to reflect adaptability to a diverse range of product lines<\/h3><p>Trong b\u1ed1i\u200c c\u1ea3nh ng\u00e0nh m\u1ef9 ph\u1ea9m handmade \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, vi\u1ec7c \u0111\u1eb7t\u200c t\u00ean kh\u00f4ng n\u00ean b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi nh\u00f3m \u2062s\u1ea3n\u2064 ph\u1ea9m hi\u1ec7n t\u1ea1i. DPS.MEDIA\u200c khuy\u1ebfn\u2062 ngh\u1ecb doanh\u2062 nghi\u1ec7p SMEs\u200c n\u00ean h\u01b0\u1edbng \u0111\u1ebfn\u2063 nh\u1eefng c\u00e1i t\u00ean mang khuynh h\u01b0\u1edbng\u2063 m\u1edf \u2013 \u200bv\u1eeba n\u1ed5i b\u1eadt, v\u1eeba <strong>easy to associate with new product lines<\/strong> in the future.<\/p><p>A typical example from a Japanese brand <strong>Lush<\/strong> \u2064- ban \u0111\u1ea7u n\u1ed5i ti\u1ebfng v\u1edbi x\u00e0 \u2062ph\u00f2ng \u2064v\u00e0 bath bombs -\u2063 nh\u01b0ng t\u00ean g\u1ecdi \u201cLush\u201d (ngh\u0129a l\u00e0 t\u01b0\u01a1i t\u1ed1t,\u200c xa hoa)\u200b \u0111\u00e3\u2063 m\u1edf \u0111\u01b0\u1eddng cho h\u1ecd\u200b m\u1edf r\u1ed9ng sang kem d\u01b0\u1ee1ng, son\u2062 m\u00f4i, th\u1eadm ch\u00ed\u2062 l\u00e0 n\u01b0\u1edbc \u2064hoa th\u1ee7 \u2063c\u00f4ng m\u00e0 kh\u00f4ng b\u1ecb\u200c gi\u1edbi h\u1ea1n v\u1ec1 \u200cc\u1ea3m\u2063 nh\u1eadn.<\/p><h3>Avoid limiting the name to a specific format or material<\/h3><p>Vi\u1ec7c l\u1ef1a ch\u1ecdn t\u00ean c\u00f3 ch\u1ee9a t\u1eeb \u2063kh\u00f3a nh\u01b0 \u201cx\u00e0 b\u00f4ng\u201d, \u201clip balm\u201d hay \u201corganic clay\u201d c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 ng\u1eafn\u200d h\u1ea1n \u2064nh\u01b0ng\u200c v\u1ec1 d\u00e0i h\u1ea1n l\u1ea1i l\u00e0 r\u00e0o c\u1ea3n cho vi\u1ec7c\u2062 th\u00e2m nh\u1eadp v\u00e0o c\u00e1c\u200d ph\u00e2n kh\u00fac kh\u00e1c. Thay v\u00e0o \u0111\u00f3, h\u00e3y c\u00e2n nh\u1eafc \u200dnh\u1eefng c\u00e1i\u2062 t\u00ean c\u00f3 \u200dth\u1ec3 \u201cb\u00e1m\u2062 d\u00ednh\u201d <a href=\"https:\/\/www.instagram.com\/p\/DGcIaVZB5Is\/\" title=\"sooyun | MADEINOST . ... for the bold girls ...\" rel=\"nofollow noopener\" target=\"_blank\">emotion \u2013 where the brand can build personality and flexibly expand products while maintaining its original identity<\/a>. We suggest using:<\/p><ul>\n<li><strong>Abstract imagery:<\/strong> Evocative (e.g.: Cloud, Stream, Scent)<\/li>\n<li><strong>Easy-to-remember phonetics:<\/strong> Can be localized or internationalized (e.g.: Lemori, ZALA, Hunu)<\/li>\n<li><strong>Flexible meaning:<\/strong> \u0110\u1ee7 r\u1ed9ng \u0111\u1ec3 ph\u1ea3n\u200b \u00e1nh \u2064cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u (VD: NUR\u200c \u2013 t\u1eeb ti\u1ebfng \u200cB\u1eafc \u00c2u ngh\u0129a l\u00e0 \u201c\u00e1nh s\u00e1ng\u201d)<\/li>\n<\/ul><h3>Table: Comparison of the scalability of some types of brand names<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Type of name<\/th>\n<th>Example<\/th>\n<th>Scalability assessment<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Specific ingredient name<\/td>\n<td>ClayNatura<\/td>\n<td>Low \u2013 limited expansion beyond clay-based products<\/td>\n<\/tr>\n<tr>\n<td>Emotion\/metaphor name<\/td>\n<td>Whisper Dew<\/td>\n<td>Cao\u2064 \u2013 d\u1ec5 li\u00ean t\u01b0\u1edfng v\u00e0 m\u1edf r\u1ed9ng sang skincare, fragrance<\/td>\n<\/tr>\n<tr>\n<td>Phonetic blend name<\/td>\n<td>Zenvia<\/td>\n<td>Cao \u2013 linh\u2062 ho\u1ea1t s\u1eed \u200cd\u1ee5ng \u1edf c\u1ea3 local\u2062 & \u2062global market<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Ch\u00fang t\u00f4i t\u1ea1i DPS.MEDIA nh\u1eadn th\u1ea5y, trong\u200b h\u00e0nh tr\u00ecnh \u0111\u1ecbnh h\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u2062m\u1ef9\u2064 ph\u1ea9m handmade, thi\u1ebft k\u1ebf t\u00ean g\u1ecdi linh ho\u1ea1t ch\u00ednh l\u00e0 vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u201cupgrade\u201d \u2064t\u1eeb x\u01b0\u1edfng nh\u1ecf \u200dl\u1ebb \u2062\u0111\u1ebfn brand viral tr\u00ean TikTok hay c\u00e1c s\u00e0n TM\u0110T qu\u1ed1c t\u1ebf sau \u200dn\u00e0y.H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ch\u1ecdn m\u1ed9t c\u00e1i t\u00ean kh\u00f4ng c\u1ea3n\u2063 tr\u1edf t\u1ea7m nh\u00ecn 5 n\u0103m t\u1edbi c\u1ee7a b\u1ea1n.<\/p><h2 id=\"outro\">Sincere feedback<\/h2><p>Naming a handmade cosmetics brand is not only an important first step but also the key for your brand to easily touch customers' hearts and spread strongly in the digital market. A creative, memorable name with a unique personality will help your product stand out among thousands of competitors.<\/p><p>At DPS.MEDIA, we believe that combining digital marketing strategies with a brand name that fits is the golden formula for Vietnamese SMEs to develop sustainably and make a mark in the community. You can immediately apply the suggested naming principles to build a unique, viral, and inspiring handmade cosmetics brand.<\/p><p>If you are interested in topics such as digital brand building strategies, optimizing online sales channels, or how to create effective viral content, keep following the next articles from DPS.MEDIA. Don't hesitate to share your thoughts, opinions, or experiences in the comments below so we can build a community of continuous learning and development together. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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An impressive brand name can help you save up to 50% of initial advertising costs, because the name itself will spread organically, sparking [\u2026]<\/p>","protected":false},"author":3,"featured_media":23891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,1187],"tags":[154,102,266,152,159],"class_list":["post-23890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-xay-dung-thuong-hieu","tag-chien-luoc-noi-dung","tag-khoi-nghiep","tag-kinh-doanh-online","tag-marketing","tag-xay-dung-thuong-hieu"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23890"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/23891"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}