{"id":23850,"date":"2025-06-04T12:14:52","date_gmt":"2025-06-04T05:14:52","guid":{"rendered":"https:\/\/dps.media\/thiet-ke-menu-quan-nuoc-hoc-sinh-chi-voi-1-trieu\/"},"modified":"2025-06-04T12:15:02","modified_gmt":"2025-06-04T05:15:02","slug":"designing-a-student-drink-shop-menu-with-only-1-million","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/designing-a-student-drink-shop-menu-with-only-1-million\/","title":{"rendered":"Design a student drink shop menu for only 1 million"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Do you want to open a student beverage shop with minimal cost? Then <em>design an effective menu with just 1 million VND<\/em> is the very first and most important step. <strong>Because an attractive, clear menu that matches students\u2019 tastes is the key factor in whether they will return next time.<\/strong><\/p><p>T\u1ea1i DPS.MEDIA,\u200b ch\u00fang\u2063 t\u00f4i \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u00e0ng tr\u0103m ch\u1ee7 qu\u00e1n nh\u1ecf -\u200d t\u1eeb tr\u00e0 s\u1eefa v\u1ec9a h\u00e8 \u0111\u1ebfn m\u00f4 h\u00ecnh\u200d nh\u01b0\u1ee3ng quy\u1ec1n mini \u2013 v\u00e0\u200c nh\u1eadn th\u1ea5y r\u1eb1ng: <em>a smart menu is the most powerful marketing tool any shop owner can own, even with a modest budget.<\/em><\/p><p><strong>Did you know?<\/strong> According to an internal survey of over 300 secondary and high school students in Ho Chi Minh City, <em>80% students said they pay attention to menu design and dish descriptions before deciding what to order<\/em>. This shows that, <em>menu \u200dkh\u00f4ng ch\u1ec9 l\u00e0\u2062 danh s\u00e1ch \u0111\u1ed3 u\u1ed1ng, m\u00e0 l\u00e0 l\u1eddi ch\u00e0o \u0111\u1ea7u ti\u00ean, l\u00e0 \u201ccontent\u2063 b\u00e1n h\u00e0ng\u201d\u200c m\u1ea1nh\u2064 m\u1ebd ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/em><\/p><p><strong>With just 1 million VND<\/strong>, you can own a professionally designed menu, including: eye-catching color choices suitable for students, lively drink illustrations, easy-to-read and easy-to-choose layout, and youthful language. This significantly increases the likelihood of ordering more items, raises the average bill value, and creates a good first impression.<\/p><p><em>A suitable menu strategy also helps you realign your drink list to optimize ingredients \u2013 reduce waste and streamline the serving process.<\/em> This is especially important when you only have a small budget to start with.<strong>T\u00f3m l\u1ea1i, \u0111\u1ea7u\u200c t\u01b0 1 tri\u1ec7u cho m\u1ed9t menu \u201c\u0111\u00fang ch\u1ea5t\u201d kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m chi ph\u00ed thi\u1ebft k\u1ebf ban \u0111\u1ea7u, m\u00e0 \u2062c\u00f2n l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 sinh l\u1eddi \u200bl\u00e2u d\u00e0i.<\/strong> Menu l\u00e0 m\u1eb7t ti\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \u2013 v\u00e0 v\u1edbi h\u1ecdc sinh, m\u1ecdi th\u1ee9\u200b b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t \u2064chi\u1ebfc menu \u0111\u1ee7 \u201ccute\u201d \u0111\u1ec3 ch\u1ee5p story.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/elWqNA.jpg\" alt=\"Understand student psychology to create attractive menu ideas\" title=\"\"><\/p><h2 id=\"hieu-tam-ly-hoc-sinh-de-len-y-tuong-menu-hap-dan\">Understand student psychology to create attractive menu ideas<\/h2><h3>Understand teen consumer behavior: Low price, colorful and trendy<\/h3><p>At DPS.MEDIA, we pay special attention to psychological factors in schools when consulting <strong>designing student drink shop menus for only 1 million.<\/strong>. Theo nghi\u00ean\u2064 c\u1ee9u t\u1eeb \u0110\u1ea1i h\u1ecdc Stanford (2021), h\u1ecdc sinh l\u1ee9a tu\u1ed5i\u2064 t\u1eeb 13-18 th\u01b0\u1eddng ra quy\u1ebft \u0111\u1ecbnh\u2063 d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u2013 c\u1ee5 th\u1ec3 l\u00e0 <em>m\u00e0u s\u1eafc b\u1eaft m\u1eaft, m\u1ee9c gi\u00e1 d\u1ec5 ch\u1ecbu v\u00e0\u200d t\u00ednh \u201cb\u1eaft \u200ctrend\u201d tr\u00ean m\u1ea1ng\u200b x\u00e3 h\u1ed9i<\/em>.<\/p><p>V\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y\u2062 v\u00e0o th\u1ef1c ti\u1ec5n,\u200d m\u1ed9t qu\u00e1n n\u01b0\u1edbc \u2062nh\u1ecf \u0111\u1ed1i \u2062di\u1ec7n tr\u01b0\u1eddng THPT Tr\u1ea7n V\u0103n \u2062\u01a0n (TP.HCM) \u2013 kh\u00e1ch \u2062h\u00e0ng \u2062c\u1ee7a DPS.MEDIA \u2013 \u200c\u0111\u00e3 t\u0103ng l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng g\u1ea5p \u0111\u00f4i ch\u1ec9 sau \u200d2 \u2062tu\u1ea7n nh\u1edd \u2063menu c\u00f3:<\/p><ul>\n<li><strong>M\u1ee9c gi\u00e1 \u201cnh\u1eb9 \u2063v\u00ed\u201d:<\/strong> only from 10,000-15,000 VND\/item<\/li>\n<li><strong>Cute names following TikTok trends:<\/strong> V\u00ed \u2063d\u1ee5: \u201cTr\u00e0 \u0111\u00e0o \u2063crush th\u1edf d\u00e0i\u201d, \u201cS\u1eefa t\u01b0\u01a1i\u200b \u0111\u1ee9t g\u00e1nh\u201d<\/li>\n<li><strong>Instagrammable colors:<\/strong> Using pandan leaves, butterfly pea flowers to create naturally eye-catching colors<\/li>\n<\/ul><h3>Ch\u1ec9\u2062 c\u1ea7n \u20631 tri\u1ec7u, n\u00ean ch\u1ecdn\u2064 m\u00f3n n\u00e0o khi\u1ebfn h\u1ecdc\u2063 sinh \u201cquay\u200b l\u1ea1i l\u1ea7n n\u1eefa\u201d<\/h3><p>Students and pupils not only choose drinks based on taste but also for the social experience. DPS.MEDIA advises shop owners to choose <em>a short but distinctive menu<\/em>, focusing on drinks that are easy to make, have high profit margins, and are easy to go viral.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Drinks<\/th>\n<th>Estimated cost price<\/th>\n<th>Creative naming suggestions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kumquat plum tea<\/td>\n<td>2,500\u0111<\/td>\n<td>tr\u00e0 t\u1eafc\u2064 \u201ccrush seen 9 ph\u00fat\u201d<\/td>\n<\/tr>\n<tr>\n<td>Iced cocoa milk<\/td>\n<td>3,000 VND<\/td>\n<td>Cacao \u201ch\u01a1i \u0111\u1eafng nh\u01b0 \u200cthi \u2064gi\u1eefa k\u1ef3\u201d<\/td>\n<\/tr>\n<tr>\n<td>Traditional milk tea<\/td>\n<td>5,000 VND<\/td>\n<td>Traditional Milk Tea Vol. 1<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Students often choose drinks to <strong>share photos<\/strong> tr\u00ean \u2064m\u1ea1ng x\u00e3 h\u1ed9i, n\u00ean m\u1ed7i m\u00f3n ngon c\u00f2n c\u1ea7n \u0111\u1eb9p v\u00e0 c\u00f3 th\u1ec3\u2062 c\u00e1 \u2062nh\u00e2n h\u00f3a. Ch\u1ec9 c\u1ea7n m\u1ed9t h\u1ed9p m\u00e0u pastel, ly c\u00f3 sticker \u2062slogan \u2062vui nh\u1ed9n\u2062 ho\u1eb7c\u200d hashtag ri\u00eang, b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t \u201cph\u1ec5u marketing\u201d t\u1ef1 nhi\u00ean m\u00e0 kh\u00f4ng \u2064t\u1ed1n th\u00eam chi ph\u00ed.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/MWcQS4.jpg\" alt=\"Spend smartly with a budget of 1 million VND\" title=\"\"><\/p><h2 id=\"chi-tieu-thong-minh-voi-ngan-sach-1-trieu-dong\">Spend smartly with a 1 million VND budget<\/h2><h3>Create an optimized menu, focusing on core products<\/h3><p><strong>T\u01b0 duy t\u1ed1i thi\u1ec3u \u2013 \u200dhi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a<\/strong> is the guideline for implementing a budget-friendly menu for student drink shops. With a limited budget like 1 million VND, according to research by Nielsen Vietnam (2023), <em>focusing on core product lines<\/em> will help reduce ingredient costs, preparation time, and increase brand recognition.<\/p><p>Below are <strong>basic sample menu<\/strong> with a low budget, creatively integrated from many successful drink shops supported by DPS.MEDIA:<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Product name<\/th>\n<th>Selling price (VND)<\/th>\n<th>Ingredient cost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Kumquat tea<\/td>\n<td>10,000<\/td>\n<td>~3,000<\/td>\n<\/tr>\n<tr>\n<td>Blueberry soda<\/td>\n<td>12,000<\/td>\n<td>~4,000<\/td>\n<\/tr>\n<tr>\n<td>Blended passion fruit<\/td>\n<td>15,000<\/td>\n<td>~6,500<\/td>\n<\/tr>\n<tr>\n<td>Hot\/cold cocoa with milk<\/td>\n<td>12,000<\/td>\n<td>~5,000<\/td>\n<\/tr>\n<tr>\n<td>Traditional milk tea<\/td>\n<td>14,000<\/td>\n<td>~5,500<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Optimize investment by choosing strategic ingredients<\/h3><p>The secret here is to use <strong>multi-purpose ingredients<\/strong>. For example: pre-cooked syrup, condensed milk can be used for milk tea, cocoa, passion fruit, etc. This reduces waste. According to the model from the book <em>\u2018The Lean\u200d Startup\u2019<\/em> \u2062 c\u1ee7a Eric Ries, \u201cth\u1eed nghi\u1ec7m \u2013 \u2063\u0111i\u1ec1u\u200b ch\u1ec9nh \u2013 tinh g\u1ecdn\u201d ch\u00ednh l\u00e0\u2064 h\u1ec7 t\u01b0\u200d duy\u200d ph\u00f9 h\u1ee3p \u200ccho qu\u00e1n n\u01b0\u1edbc quy \u200cm\u00f4\u200c nh\u1ecf.<\/p><p>Experts from DPS.MEDIA recommend:<\/p><ul>\n<li><strong>Buy ingredients in combos<\/strong>: Reduce shipping costs, optimize prices when buying wholesale.<\/li>\n<li><strong>Estimate reasonable quantities<\/strong>: Don't overbuy to avoid spoilage when you don't know the actual sales volume yet.<\/li>\n<li><strong>Leverage student feedback<\/strong>: Research at high schools in Ho Chi Minh City shows 78% of students choose items based on friends\u2019 suggestions.<\/li>\n<\/ul><h3>Case study: 800k menu - 300k profit<\/h3><p>B\u1ea1n Linh \u2013 h\u1ecdc sinh l\u1edbp \u200d11 t\u1ea1i Bi\u00ean H\u00f2a \u2064- v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 \u200bchi\u1ebfn l\u01b0\u1ee3c t\u1eeb DPS.MEDIA, \u0111\u00e3 \u0111\u1ea7u t\u01b0 kho\u1ea3ng 800.000 \u0111\u1ed3ng cho menu g\u1ed3m 4 m\u00f3n \u0111\u01a1n gi\u1ea3n. K\u1ebft qu\u1ea3, sau 5 ng\u00e0y ho\u1ea1t \u2064\u0111\u1ed9ng \u2064th\u1eed \u200bnghi\u1ec7m t\u1ea1i c\u1ed5ng tr\u01b0\u1eddng, b\u1ea1n ho\u00e0n \u200bv\u1ed1n v\u00e0 thu v\u1ec1 l\u1ee3i nhu\u1eadn h\u01a1n 2.4 tri\u1ec7u\u200b \u0111\u1ed3ng.<\/p><p><strong>Factors that make this model successful:<\/strong><\/p><ul>\n<li>T\u1eadp \u200dtrung l\u00e0m th\u1eadt \u2062ngon 1-2 m\u00f3n \u201cbest seller\u201d.<\/li>\n<li>Decorate the menu attractively with mini mica boards and self-adhesive stickers, price 8k\/set.<\/li>\n<li>T\u1eadn \u200dd\u1ee5ng\u200b tiktok v\u00e0\u2064 Instagram Story \u0111\u1ec3\u200c gi\u1edbi\u200c thi\u1ec7u \u2013 ho\u00e0n\u2064 to\u00e0n kh\u00f4ng \u200ct\u1ed1n ph\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul><p>Chi\u1ebfn l\u01b0\u1ee3c\u2062 kh\u00f4ng n\u1eb1m\u2063 \u1edf \u201c\u0111\u1ea7u t\u01b0 \u2063l\u1edbn\u201d m\u00e0\u200c l\u00e0 <strong>flexible implementation mindset<\/strong> within limits. DPS.MEDIA always encourages SMEs and young people to experiment with a growth hacking mindset \u2013 small but with a big impact.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/toshop.jpg\" alt=\"Optimize ingredients and mixing recipes\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-nguyen-vat-lieu-va-cong-thuc-pha-che\">Optimize ingredients and mixing recipes<\/h2><h3>Choose key ingredients to maximize cost savings<\/h3><p>from the perspective of <strong>DPS.MEDIA<\/strong>,to optimize the cost of creating a menu with only 1 million VND, the first thing to do is to identify <strong>core ingredients with high flexibility<\/strong>.Ingredients such as <em>black tea, condensed milk, brown sugar syrup, compound flavor powder (vanilla, chocolate, etc.)<\/em> can be used to make many types of drinks without incurring much additional investment cost. This is a method used by many small shops to maintain <strong>the lowest input costs<\/strong> m\u00e0 v\u1eabn \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng kh\u1ea9u v\u1ecb h\u1ecdc sinh \u2013 \u0111\u1ed1i t\u01b0\u1ee3ng \u01b0a \u200ctr\u1ea3i nghi\u1ec7m \u200dnh\u01b0ng nh\u1ea1y c\u1ea3m v\u1edbi\u2063 gi\u00e1 c\u1ea3.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Ingredient<\/th>\n<th>Usage ratio in menu<\/th>\n<th>Combination ability<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Common black tea<\/td>\n<td>70%<\/td>\n<td>Mix with milk, syrup, topping<\/td>\n<\/tr>\n<tr>\n<td>Condensed milk<\/td>\n<td>60%<\/td>\n<td>Used for milk tea, milk coffee, blended drinks<\/td>\n<\/tr>\n<tr>\n<td>Diluted brown sugar<\/td>\n<td>50%<\/td>\n<td>Creates a highlight for the basic flavor<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Standardize recipes to optimize serving speed and avoid waste<\/h3><p>A case study from a student beverage shop in Go Vap District, supported by DPS.MEDIA to improve the operating model, shows that <strong>setting up precise measurement formulas for each ingredient<\/strong> by gram\/ml unit helps save up to 35% of ingredients each month. Using measuring spoons instead of traditional hand estimation not only improves the consistency of drinks but also helps new staff make stable drinks from day one.<\/p><ul>\n<li><strong>1 spoon of black tea (3-4g)<\/strong> = 1 basic cup<\/li>\n<li><strong>30ml condensed milk<\/strong> = neutral sweetness for middle school students<\/li>\n<li><strong>\u00bd spoon of syrup<\/strong> = enough aroma, not overpowering<\/li>\n<\/ul><p>This is exactly where <strong>behavioral science<\/strong> trong vi\u1ec7c c\u1ea3m \u200cnh\u1eadn v\u1ecb gi\u00e1c \u0111\u01b0\u1ee3c\u200d v\u1eadn d\u1ee5ng\u2064 -\u200d h\u1ecdc sinh \u2064th\u01b0\u1eddng th\u00edch \u0111\u1ed3 \u200bu\u1ed1ng \u2062\u201dv\u1eeba \u0111\u1ee7 \u0111\u1eadm\u201d,\u2063 thay v\u00ec qu\u00e1 \u2064ng\u1ecdt hay qu\u00e1 nh\u1ea1t. T\u1eeb \u0111\u00f3, m\u1ed7i ly n\u01b0\u1edbc\u200b \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u200ckh\u00f4ng \u200bch\u1ec9 v\u1ec1 gi\u00e1 m\u00e0 c\u00f2n v\u1ec1 kh\u1ea9u \u2064v\u1ecb \u0111\u00edch th\u1ecb cho nh\u00f3m \u2063\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/efault.jpg683f.jpg\" alt=\"Design an eye-catching menu without spending much\" title=\"\"><\/p><h2 id=\"thiet-ke-menu-bat-mat-ma-khong-ton-kem\">Design an eye-catching menu without spending much<\/h2><h3>Leverage the power of minimalist design<\/h3><p>With a budget of only about <strong>1 million VND<\/strong>, the menu can completely become a visual highlight if you know how to exploit the <em>intentional minimalism<\/em>. According to the design principles from the book <strong>\u201cDon\u2019t Make Me Think\u201d<\/strong> (steve Krug), menu c\u00e0ng d\u1ec5 \u0111\u1ecdc \u2013 c\u00e0ng hi\u1ec7u qu\u1ea3. DPS.MEDIA lu\u00f4n g\u1ee3i \u2064\u00fd s\u1eed\u2063 d\u1ee5ng font\u2062 <strong>sans-serif<\/strong> clear fonts like Montserrat,<a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">k\u1ebft\u200d h\u1ee3p bi\u1ec3u t\u01b0\u1ee3ng minh h\u1ecda \u0111\u1ed3 \u2062u\u1ed1ng\u2062 t\u01b0\u01a1i s\u00e1ng \u200c\u0111\u1ec3 \u2062t\u1ea1o\u2064 c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho h\u1ecdc sinh\u200c \u2013 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh<\/a>.\n<\/p><h3>Use low-cost printing materials with high effectiveness<\/h3><p>Most shop owners still think printing on couche paper is more professional. But in reality, many big chains like <strong>Coffee House Mini<\/strong> have experimented with printing on kraft paper, matte plastic lamination for only <strong>12,000 VND\/menu<\/strong>, mang \u2062l\u1ea1i c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i \u2064v\u00e0 th\u1ee7 c\u00f4ng \u2013 y\u1ebfu t\u1ed1\u200c h\u1ea5p d\u1eabn Gen Z. DPS.MEDIA \u2064t\u1eebng tri\u1ec3n khai m\u1ed9t \u2062case study v\u1edbi qu\u00e1n \u201cM\u00e2y \u200bNh\u1ecf\u201d, \u2064thi\u1ebft k\u1ebf menu 2 \u2064m\u1eb7t\u2063 A4, in m\u00e0u, \u0111\u1ea7u t\u01b0 \u2064ch\u1ec9 h\u01a1n 350.000\u0111 cho 30 b\u1ea3n,hi\u1ec7u qu\u1ea3 t\u0103ng th\u1ea5y r\u00f5 l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1eb7t \u0111\u1ed3 combo \u2062v\u00ec \u200bmenu minh ho\u1ea1 sinh \u0111\u1ed9ng.\n<\/p><h3>Board-style menu and reasonable pricing<\/h3><p>Instead of spending budget on a big signboard, you can make a handheld menu or use the Google Sheets app to print in advance. Then add highlights for signature dishes with eye-catching colors. Below is a sample drink shop menu for students from DPS.MEDIA:\n<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th><strong>Drinks<\/strong><\/th>\n<th><strong>Price<\/strong><\/th>\n<th><strong>Image suggestion<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Peach orange lemongrass tea<\/td>\n<td>18,000 VND<\/td>\n<td>Image of an orange with golden sunlight<\/td>\n<\/tr>\n<tr>\n<td>Iced blended cacao<\/td>\n<td>20,000 VND<\/td>\n<td>Photo of a cup with cream topping, wooden background<\/td>\n<\/tr>\n<tr>\n<td>Homemade milk tea<\/td>\n<td>15,000\u0111<\/td>\n<td>Illustration of tea and toppings<\/td>\n<\/tr>\n<tr>\n<td>3-layer soda syrup<\/td>\n<td>12,000\u0111<\/td>\n<td>Outstanding layered colors<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Don't forget to try free tools like <strong>Canva<\/strong>, with hundreds of menu templates suitable for student beverage shops. According to <em>Nielsen Norman Group<\/em>, m\u00e0u \u2062s\u1eafc t\u01b0\u01a1ng ph\u1ea3n cao\u200c v\u00e0 icon gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng \u200bnh\u1edb th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u0111\u1ebfn \u200d42% \u2013 m\u1ed9t con s\u1ed1 kh\u00f4ng n\u00ean b\u1ecf \u2063qua ngay \u200cc\u1ea3 khi ng\u00e2n\u200d s\u00e1ch h\u1ea1n ch\u1ebf.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/ae639c.jpg\" alt=\"Pricing strategies suitable for students&#039; budgets\" title=\"\"><\/p><h2 id=\"chien-luoc-dinh-gia-phu-hop-voi-tui-tien-hoc-sinh\">Pricing strategy suitable for students' budgets<\/h2><h3>Gi\u00e1\u200b th\u1ea5p nh\u01b0ng v\u1eabn l\u1eddi\u2062 \u2013 b\u00ed quy\u1ebft \u2062l\u00e0 t\u1ed1i \u01b0u, \u200bkh\u00f4ng gi\u1ea3m ch\u1ea5t<\/h3><p>At DPS.MEDIA, we believe that <strong>pricing is not just a numbers game<\/strong>, m\u00e0 c\u00f2n l\u00e0 c\u00e1ch b\u1ea1n\u2063 truy\u1ec1n\u2064 t\u1ea3i gi\u00e1 tr\u1ecb\u200c ph\u00f9 h\u1ee3p\u200b v\u1edbi\u200d \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u2013 trong\u2064 tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 h\u1ecdc sinh. Nhi\u1ec1u\u200c nghi\u00ean c\u1ee9u nh\u01b0 t\u1eeb Harvard Business Review \u0111\u00e3 ch\u1ec9 ra \u200cr\u1eb1ng, ng\u01b0\u1eddi ti\u00eau\u2062 d\u00f9ng tr\u1ebb s\u1eb5n s\u00e0ng chi tr\u1ea3 n\u1ebfu s\u1ea3n ph\u1ea9m \u200bph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng v\u00e0\u200d ng\u00e2n s\u00e1ch \u200cc\u00e1 nh\u00e2n. V\u1eady n\u00ean, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 d\u00e0nh \u200dcho menu d\u01b0\u1edbi 1 tri\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 \u201cb\u00e1n r\u1ebb\u201d, m\u00e0\u200c l\u00e0 <em>t\u1ea1o\u200d c\u1ea3m gi\u00e1c l\u1eddi \u2013 gi\u00e1 tr\u1ecb cao \u2062h\u01a1n gi\u00e1 \u200dti\u1ec1n b\u1ecf\u2064 ra<\/em>.<\/p><p>We recommend a combo pricing model and categorizing products into three levels:<\/p><ul>\n<li><strong>Base<\/strong>: Gi\u00e1 t\u1eeb 10.000 \u2013 12.000\u0111,g\u1ed3m tr\u00e0 \u0111\u00e1,tr\u00e0 chanh,soda c\u01a1 b\u1ea3n.<\/li>\n<li><strong>Mid-tier<\/strong>: 13.000 \u2013 15.000\u0111,\u200c g\u1ed3m tr\u00e0 s\u1eefa truy\u1ec1n th\u1ed1ng, h\u1ed3ng \u200dtr\u00e0 matcha, c\u00e0 ph\u00ea \u0111\u00e1 xay mini.<\/li>\n<li><strong>Premium<\/strong>: 16.000\u2064 \u2013 18.000\u0111, g\u1ed3m s\u1eefa t\u01b0\u01a1i kem tr\u1ee9ng, tr\u00e0 \u0111\u00e0o topping jelly, \u0111\u00e1 xay kem t\u01b0\u01a1i.<\/li>\n<\/ul><p>Each price group should come with attractive visuals and <strong>a trending name<\/strong> \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c\u200b \u201ccool\u201d \u200dv\u1edbi Gen Z nh\u01b0: \u201cCombo\u2064 C\u00e0y Deadline\u201d, \u201cTr\u00e0 Chanh \u200cMlem Mlem\u201d, hay \u201c\u0110\u00e1\u200d Xay C\u1ef1c Chill\u201d.<\/p><h3>Suggested starting price list for student drink shops<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Product<\/th>\n<th>Price (VND)<\/th>\n<th>Estimated gross profit<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Homemade Peach Tea<\/td>\n<td>12.000<\/td>\n<td>~ 60%<\/td>\n<\/tr>\n<tr>\n<td>Traditional Milk Tea<\/td>\n<td>15.000<\/td>\n<td>~ 55%<\/td>\n<\/tr>\n<tr>\n<td>Mini Fresh Cream Ice Blended<\/td>\n<td>18.000<\/td>\n<td>~ 50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Based on this price list, a student drink stall with a budget of only 1 million can start with about 5-7 main items. <strong>Chi\u1ebfn l\u01b0\u1ee3c \u201c\u00edt\u200b nh\u01b0ng ch\u1ea5t\u201d gi\u00fap t\u1eadp trung \u2063ngu\u1ed3n l\u1ef1c, gi\u1ea3m \u2063t\u1ed3n kho v\u00e0 t\u0103ng v\u00f2ng \u2062quay nguy\u00ean li\u1ec7u<\/strong>.<\/p><h3>Case study: Qu\u00e1n \u201cG\u00f3c \u2064Nh\u1ecf\u201d \u2013 \u2064\u0110\u1ed3ng Nai chuy\u1ec3n l\u1ed7 th\u00e0nh l\u00e3i sau 2 tu\u1ea7n<\/h3><p>M\u1ed9t v\u00ed\u2062 d\u1ee5 g\u1ea7n \u0111\u00e2y \u0111\u01b0\u1ee3c\u200b DPS.MEDIA tr\u1ef1c ti\u1ebfp h\u1ed7 tr\u1ee3: qu\u00e1n n\u01b0\u1edbc \u201cG\u00f3c Nh\u1ecf\u201d t\u1ea1i khu v\u1ef1c g\u1ea7n tr\u01b0\u1eddng \u200cTHPT Tr\u1ea3ng D\u00e0i, \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i to\u00e0n b\u1ed9 gi\u00e1 t\u1eeb 18.000-25.000\u0111 xu\u1ed1ng c\u00f2n 12.000-18.000\u0111\/m\u00f3n. K\u1ebft qu\u1ea3 sau 2 tu\u1ea7n:<\/p><ul>\n<li>Customer volume doubled<\/li>\n<li>Total daily revenue increased by 147%<\/li>\n<li>Net profit increased by 42% thanks to optimized combos and clear price positioning<\/li>\n<\/ul><p>Kh\u00f4ng c\u1ea7n gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng, ch\u1ec9 c\u1ea7n \u0111\u1ed3ng b\u1ed9 gi\u00e1 tr\u1ecb\u200b \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 ch\u00fang t\u00f4i \u2064g\u1ecdi l\u00e0 <strong>\u201c\u0110\u1ecbnh\u2064 gi\u00e1\u2063 c\u1ed9ng h\u01b0\u1edfng\u201d<\/strong> \u2013 khi gi\u00e1 c\u1ea3, \u200bh\u00ecnh \u1ea3nh v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng c\u00f9ng k\u1ec3 m\u1ed9t c\u00e2u \u2063chuy\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c \u2062ti\u00eau.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/1x1024.jpg\" alt=\"Suggested standout drink combos to boost revenue\" title=\"\"><\/p><h2 id=\"goi-y-combo-do-uong-noi-bat-giup-tang-doanh-thu\">Suggested standout drink combos to boost revenue<\/h2><h3>Value combos, diverse flavors, targeting student psychology<\/h3><p>With a budget of only 1 million VND to design the menu, DPS.MEDIA suggests a model <strong>\u201ccombo ph\u00e2n kh\u00fac nh\u00f3m\u201d<\/strong> \u2013 m\u1ed9t \u2064chi\u1ebfn l\u01b0\u1ee3c \u200b\u0111\u01b0\u1ee3c r\u00fat ra t\u1eeb nghi\u00ean c\u1ee9u\u200c ti\u00eau d\u00f9ng tr\u1ebb\u2063 do Nielsen VN c\u00f4ng b\u1ed1 (2022).M\u1ee5c ti\u00eau l\u00e0 gi\u1eef ch\u00e2n nh\u00f3m\u2063 kh\u00e1ch \u2063h\u00e0ng\u200b h\u1ecdc sinh c\u1ea5p 2, c\u1ea5p 3 th\u00f4ng \u200cqua\u200b c\u00e1c l\u1ef1a\u2064 ch\u1ecdn \u0111\u1ed3 u\u1ed1ng quen m\u00e0 l\u1ea1, d\u1ec5 g\u00e2y nghi\u1ec7n v\u00e0 \u200cc\u00f3 bi\u00ean l\u1ee3i\u200d nhu\u1eadn cao.<\/p><ul>\n<li><strong>Combo 1:<\/strong> Traditional milk tea + chocolate sticks<\/li>\n<li><strong>Combo 2:<\/strong> Passion fruit soda + grilled sausage<\/li>\n<li><strong>Combo 3:<\/strong> Peach orange lemongrass tea + cold mochi cake<\/li>\n<\/ul><h3>B\u1ea3ng gi\u00e1 combo \u0111\u1ec1 xu\u1ea5t \u2013 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn d\u01b0\u1edbi 25.000\u0111<\/h3><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Combo name<\/th>\n<th>Selling price<\/th>\n<th>Estimated cost price<\/th>\n<th>Gross profit<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Milk tea + stick cake<\/td>\n<td>22,000 VND<\/td>\n<td>9,000 VND<\/td>\n<td>13,000 VND<\/td>\n<\/tr>\n<tr>\n<td>Soda + sausage<\/td>\n<td>25,000 VND<\/td>\n<td>11,000 VND<\/td>\n<td>14,000 VND<\/td>\n<\/tr>\n<tr>\n<td>Peach tea + mochi<\/td>\n<td>24,000 VND<\/td>\n<td>10,500 VND<\/td>\n<td>13,500 VND<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>T\u1eadn d\u1ee5ng \u200chi\u1ec7u\u200d \u1ee9ng \u201ct\u00e2m l\u00fd ch\u1ecdn \u2063combo\u201d \u0111\u1ec3\u2062 t\u0103ng t\u1ef7 l\u1ec7 g\u1ecdi m\u00f3n<\/h3><p>Chuy\u00ean gia \u2063ti\u1ebfp th\u1ecb v\u1ecb gi\u00e1c\u2064 \u2013 gi\u00e1o s\u01b0 Brian Wansink (Cornell University) \u0111\u00e3 t\u1eebng ph\u00e2n t\u00edch: \u201c<em>When faced with a menu with many options, customers often choose combos because they hesitate to decide on each individual item.<\/em>\u201c. DPS.MEDIA \u0111\u00e3 \u2064\u00e1p d\u1ee5ng nguy\u00ean l\u00fd n\u00e0y\u200b khi t\u01b0 v\u1ea5n cho \u2064ti\u1ec7m \u2062n\u01b0\u1edbc\u2063 \u201c3\u2064 O\u2019Clock\u201d chuy\u00ean ph\u1ee5c v\u1ee5\u200d h\u1ecdc sinh THPT \u1edf G\u00f2 V\u1ea5p. Sau\u2062 khi th\u00eam\u2062 3 \u200bcombo g\u1ee3i \u2062\u00fd\u2063 gi\u00e1 \u2063m\u1ec1m d\u01b0\u1edbi 25.000\u0111, doanh s\u1ed1 trung b\u00ecnh h\u00e0ng ng\u00e0y t\u0103ng 40% ch\u1ec9 \u200csau 2 tu\u1ea7n.<\/p><p><strong>Tip:<\/strong> \u2064G\u1ee3i\u2063 \u00fd\u200d combo theo c\u00e1ch g\u1ecdi vui nh\u01b0 \u201cCombo\u2064 L\u1ee1\u2064 B\u1eefa\u201d, \u200b\u201dCombo C\u1eafn \u200dNhanh Tr\u1ed1n Ti\u1ebft\u201d \u0111\u1ec3 lan \u200dtruy\u1ec1n t\u1ef1 \u2064nhi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\u2063 h\u1ecdc \u0111\u01b0\u1eddng.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/F-1sv4.jpg\" alt=\"Leverage social media to effectively promote your menu\" title=\"\"><\/p><h2 id=\"tan-dung-mang-xa-hoi-de-quang-ba-menu-hieu-qua\">Leverage social networks to promote your menu effectively<\/h2><h3>Choose the right platform \u2013 Only invest in channels students use most<\/h3><p>For student drink shop models with a super-saving menu design budget,<strong>choosing the right social network where students are actively engaged<\/strong> l\u00e0\u200c m\u1ea5u ch\u1ed1t. Theo kh\u1ea3o \u200cs\u00e1t g\u1ea7n \u0111\u00e2y c\u1ee7a Q&Me (2023), <em>85% of secondary and high school students in Vietnam spend an average of more than 2 hours per day on TikTok and Instagram.<\/em>.Therefore, instead of using Facebook like traditional models, you should focus your menu promotion content on these platforms.<\/p><p>The effective way according to DPS.MEDIA\u2019s experience is:<\/p><ul>\n<li>T\u1ea1o video \u2064ng\u1eafn \u200d(15-30s) quay \u201ctr\u1ea3i \u2064nghi\u1ec7m m\u00f3n m\u1edbi\u201d v\u1edbi \u00e2m nh\u1ea1c trending.<\/li>\n<li>Ch\u1ee5p\u200c \u1ea3nh menu theo phong c\u00e1ch hand-drawn doodle\u200b ho\u1eb7c retro style \u2013 ph\u00f9 h\u1ee3p\u200b th\u1ea9m m\u1ef9 Gen \u200cZ.<\/li>\n<li>Encourage students to share the menu story to receive direct offers at the shop.<\/li>\n<\/ul><h3>K\u1ec3\u2062 chuy\u1ec7n m\u00f3n ngon \u2013 Menu l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh<\/h3><p>According to research by Harvard Business Review, <strong>Storytelling content increases brand recall by 22 times compared to plain information.<\/strong>. Thay \u200dv\u00ec ch\u1ec9\u2062 \u0111\u0103ng \u1ea3nh ch\u1ee5p \u2063m\u00f3n \u0103n, h\u00e3y bi\u1ebfn m\u1ed7i m\u00f3n trong menu th\u00e0nh \u200bm\u1ed9t \u201cc\u00e2u\u2062 chuy\u1ec7n\u201d h\u1ecdc sinh d\u1ec5 li\u00ean t\u01b0\u1edfng \u2013 v\u00ed d\u1ee5: Tr\u00e0 s\u1eefa \u2063\u201dT\u00e1m Chuy\u1ec7n\u201d \u2064- h\u1ea1nh ph\u00fac khi \u0111\u01b0\u1ee3c \u2063u\u1ed1ng c\u00f9ng b\u1ea1n\u200d th\u00e2n sau gi\u1edd thi gi\u1eefa\u2064 k\u1ef3.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Dish name<\/th>\n<th>Social media content suggestion<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Grilled pearl fresh milk<\/td>\n<td>Video slow motion l\u1eafc s\u1eefa v\u1edbi nh\u1ea1c chill \u2013 caption: \u201cNgon\u2062 x\u1ec9u ngay c\u1ed5ng tr\u01b0\u1eddng\u2026\u201d<\/td>\n<\/tr>\n<tr>\n<td>Peach smoothie tea<\/td>\n<td>Mini poll story: \u201cTeam \u0111\u00e0o c\u1eaft l\u00e1t\u2062 \ud83c\udf51 hay \u0111\u00e0o nghi\u1ec1n?\u201d \u2013 t\u01b0\u01a1ng t\u00e1c \u2063t\u1ef1 nhi\u00ean<\/td>\n<\/tr>\n<tr>\n<td>Iced blended matcha<\/td>\n<td>H\u00ecnh \u1ea3nh tr\u01b0\u1edbc \u2013 sau (menu gi\u1ea5y vs \u1ea3nh \u200cth\u1eadt m\u00f3n) \u2013 t\u1ea1o hi\u1ec7u \u1ee9ng \u201cGlow up\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>chi\u1ebfn l\u01b0\u1ee3c \u2064Creator t\u1ea1i\u200c l\u1edbp \u2013 Kh\u00f4ng c\u1ea7n thu\u00ea KOL v\u1eabn hi\u1ec7u qu\u1ea3<\/h3><p>Instead of paying to book KOLs, DPS suggests leveraging <strong>c\u00e1c \u201cmini \u2062creator\u201d\u200d trong l\u1edbp h\u1ecdc<\/strong>. Select 2-3 active students with a good number of followers (from 300 and up) to try the dish for free and review it on their personal Instagram or TikTok. This method spreads internally and fits the trend. <em>nano-influencer<\/em> is currently rated by Harvard Business School as having 4 times the conversion rate compared to celebrities.<\/p><h2 id=\"outro\">things still under consideration<\/h2><p>With a budget of only 1 million VND, you can absolutely design a student drink menu that is both attractive and cost-optimized if you know how to come up with reasonable ideas, choose smart ingredients, and be creative in presentation. The suggestions shared by DPS.MEDIA are not only a guide for small startups but also the first step to effectively and closely approach the target market.<\/p><p>Despite limited capital, you can still create unique value through understanding student customer psychology, a reasonable price-quality ratio, and a youthful, memorable menu style. This is the foundation to help you build a solid drink shop brand and easily develop suitable marketing strategies in the future.<\/p><p>From today's experiment, you can further expand with topics on brand positioning, building product stories, or strongly exploiting online channels to reach local customers. Consider applying digital marketing thinking right from the start to maximize business efficiency without spending much.<\/p><p>N\u1ebfu b\u1ea1n \u2064\u0111ang\u2064 \u1ea5p \u1ee7 m\u1edf m\u1ed9t\u2063 qu\u00e1n n\u01b0\u1edbc\u2062 nh\u1ecf cho h\u1ecdc\u200c sinh hay \u0111\u00e3 b\u1eaft\u200c \u0111\u1ea7u b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean, \u0111\u1eebng \u2062ng\u1ea1i \u200dth\u1eed nghi\u1ec7m nh\u1eefng \u0111\u1ec1 xu\u1ea5t tr\u00ean v\u00e0 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf. DPS.MEDIA lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3 b\u1ea1n \u2013 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb d\u1ea5n th\u00e2n v\u00e0o con \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p v\u1edbi khao kh\u00e1t l\u00e0m \u0111i\u1ec1u kh\u00e1c bi\u1ec7t.<\/p><p>What do you think about designing a cost-saving menu that still attracts customers? Share your opinion by leaving a comment or joining the discussion with us below! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            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Then designing an effective menu for only 1 million VND is the first and most important step. Because an attractive, clear, and student-appropriate menu is the decisive factor whether [\u2026]<\/p>","protected":false},"author":3,"featured_media":23851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,1187],"tags":[],"class_list":["post-23850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-xay-dung-thuong-hieu"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23850"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/23851"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}