{"id":23771,"date":"2025-06-02T12:15:00","date_gmt":"2025-06-02T05:15:00","guid":{"rendered":"https:\/\/dps.media\/chot-si-mut-tet-bang-zalo-ca-nhan-hieu-qua-hon-fanpage\/"},"modified":"2025-08-24T20:38:34","modified_gmt":"2025-08-24T13:38:34","slug":"celebrating-tet-through-personal-zalo-is-more-effective-than-fanpage","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/celebrating-tet-through-personal-zalo-is-more-effective-than-fanpage\/","title":{"rendered":"Closing Tet wholesale deals via personal Zalo is more effective than fanpages"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Are you selling Tet jam and struggling because your fanpage is becoming less effective? Too many people are advertising, interactions are dropping sharply, and ad costs are rising? <strong>gi\u1ea3i ph\u00e1p \u2064n\u1eb1m \u1edf Zalo c\u00e1 nh\u00e2n \u2013 k\u00eanh\u200d b\u00e1n h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c \u01b0a\u2063 chu\u1ed9ng nh\u1edd\u2063 t\u1ef7\u2064 l\u1ec7 ch\u1ed1t \u0111\u01a1n \u200bcao g\u1ea5p 2-3 l\u1ea7n\u2062 Facebook \u200cFanpage.<\/strong> This is not just a trend, but a strategic choice to optimize conversions during the Tet peak season.<\/p><p>Based on experience implementing for over 300+ SMEs in Vietnam, <a class=\"wpil_keyword_link\" title=\"DPS.MEDIA JSC\" href=\"https:\/\/dps.media\/en\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"76\">DPS.MEDIA<\/a> it is observed that: <em>trung b\u00ecnh \u2064m\u1ed7i\u2064 chi\u1ebfn d\u1ecbch b\u00e1n l\u1ebb d\u1ef1a v\u00e0o zalo c\u00e1 nh\u00e2n \u200dc\u00f3 t\u1ec9 l\u1ec7 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng >70%,\u200c cao h\u01a1n g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi fanpage.<\/em> Why is that? Zalo brings a sense of closeness and reliability \u2013 which is the decisive factor when customers choose to buy food, especially Tet gifts that convey thoughtfulness.<\/p><p><strong>Fanpages are increasingly being restricted in interaction, while personal Zalo allows one-on-one conversations, personalization, and quickly convincing customers.<\/strong> Ngo\u00e0i\u200b ra, v\u1edbi t\u00ednh n\u0103ng Broadcast, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi h\u00e0ng lo\u1ea1t tin\u200d nh\u1eafn\u200d m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ea1y qu\u1ea3ng c\u00e1o, ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u00e1ng k\u1ec3.\u0110\u1ed1i v\u1edbi ng\u00e0nh h\u00e0ng \u200cc\u1ea7n \u200bt\u01b0 v\u1ea5n nhanh \u2013 nh\u01b0 \u0111\u1eb7c s\u1ea3n T\u1ebft \u2013 Zalo ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 ch\u1ed1t \u200b\u0111\u01a1n m\u1ea1nh \u2063m\u1ebd\u2062 nh\u1ea5t hi\u1ec7n nay.H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng: ch\u1ec9 c\u1ea7n \u0111\u1ea7u t\u01b0 content Zalo c\u00e1 \u2062nh\u00e2n ch\u1ec9n chu v\u00e0 ch\u0103m s\u00f3c danh b\u1ea1 \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 thu v\u1ec1 c\u1ea3 tr\u0103m \u0111\u01a1n m\u1ed7i tu\u1ea7n\u200c m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o thu\u1eadt to\u00e1n \u200dng\u1eabu nhi\u00ean c\u1ee7a facebook. \u200d <strong>Want to boost sales during Tet 2024? Start with Zalo, where real customers, real needs, and real orders exist.<\/strong><\/p><p>DPS.MEDIA s\u1eb5n s\u00e0ng \u0111\u1ed3ng\u200b h\u00e0nh \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng k\u00eanh Zalo c\u00e1 nh\u00e2n\u2063 b\u00e0i b\u1ea3n \u2013 t\u1eeb chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u1ebfn k\u1ecbch b\u1ea3n ch\u1ed1t \u2063\u0111\u01a1n. B\u1edfi \u200cv\u00ec trong kinh doanh \u2063T\u1ebft, nhanh h\u01a1n \u2013 tin h\u01a1n\u200b \u2013 l\u00e0 th\u1eafng \u200dl\u1edbn.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-la-gi.jpg\" alt=\"The role of personal Zalo accounts in T\u1ebft jam wholesale strategies for small businesses\" title=\"\"><\/p><h2 id=\"vai-tro-cua-zalo-ca-nhan-trong-chien-luoc-ban-si-mut-tet-cho-doanh-nghiep-nho\">the role of personal Zalo in wholesale Tet jam strategy for small businesses<\/h2><h3>Increase response rate and close deals faster through personal conversations<\/h3><p>Personal Zalo brings special advantages for small businesses when <strong>wholesale Tet jam<\/strong>, thanks to personalization and high engagement. Unlike fanpages that are limited in visibility and often create less intimate connections, personal Zalo accounts feel close like a conversation with an acquaintance. According to research from Nielsen Vietnam (2022), <strong>over 78% of consumers trust more when communicating with real people instead of anonymous brands<\/strong> - something that personal Zalo accounts do better than any other platform.<\/p><p>Below is an example from a case study of DPS.MEDIA's customer \u2013 a traditional coconut jam producer in Ben Tre:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Strategy<\/th>\n<th>Achieved results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Send sample introduction messages about the jam via personal Zalo, attached with self-taken photos at the workshop<\/td>\n<td>95% of viewers responded within 24 hours<\/td>\n<\/tr>\n<tr>\n<td>Create wholesale customer groups by province on Zalo<\/td>\n<td>Tripled the order closing rate compared to running fanpage ads<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Build sustainable business relationships through personal interactions<\/h3><p>\u0110\u1ed1i\u200c v\u1edbi th\u1ecb tr\u01b0\u1eddng s\u1ec9 \u0111\u1eb7c th\u00f9 nh\u01b0 m\u1ee9t T\u1ebft \u2013 n\u01a1i l\u00f2ng tin v\u00e0 s\u1ef1 quen bi\u1ebft \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t\u2064 \u2013 <strong>Personal Zalo helps build long-term relationships<\/strong>. C\u00e1c ch\u1ee7 s\u1ea1p, \u0111\u1ea1i l\u00fd t\u1ec9nh l\u1ebb th\u01b0\u1eddng \u01b0u ti\u00ean \u0111\u1eb7t\u200d h\u00e0ng t\u1eeb ng\u01b0\u1eddi h\u1ecd c\u1ea3m th\u1ea5y \u201cquen m\u1eb7t\u201d qua tin nh\u1eafn, g\u1ecdi video tr\u1ef1c\u200b ti\u1ebfp b\u1eb1ng Zalo\u200d h\u01a1n \u200cl\u00e0 qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng.<\/p><p>Here are the reasons why the personalization strategy on Zalo outperforms fanpages during peak season:<\/p><ul>\n<li><strong>Tin nh\u1eafn c\u00f3 t\u1ec9 l\u1ec7 \u0111\u1ecdc >90%<\/strong>, not limited by algorithmic distribution<\/li>\n<li><strong>Two-way communication<\/strong>, easy to negotiate wholesale prices or renegotiate quantities in the same message thread<\/li>\n<li><strong>Easily share real warehouse photos, packing videos<\/strong> - increases authenticity<\/li>\n<\/ul><p>nh\u01b0\u2064 Robert Cialdini \u2013 chuy\u00ean gia t\u00e2m \u2062l\u00fd \u200bh\u1ecdc\u2063 h\u00e0nh vi \u2013 t\u1eebng\u2062 vi\u1ebft\u200b trong \u201cInfluence: The \u2063Psychology of Persuasion\u201d: \u200b <em>\u201cM\u1ecdi giao ti\u1ebfp tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3\u200b h\u01a1n khi con ng\u01b0\u1eddi\u2062 c\u1ea3m th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn\u200d \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n.\u201d<\/em> And here, personal Zalo is the tool that brings that principle into practice effectively.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-gi-01.jpg\" alt=\"Comparing the effectiveness of personal Zalo accounts and fanpages when closing wholesale orders during peak season\" title=\"\"><\/p><h2 id=\"so-sanh-hieu-qua-giua-zalo-ca-nhan-va-fanpage-khi-chot-don-si-dip-cao-diem\">Compare the effectiveness of personal Zalo and fanpage when closing wholesale orders during peak season<\/h2><h3>High response rate and strong personalization<\/h3><p>According to an internal survey at DPS.MEDIA, during the 2024 Tet peak season, wholesale Tet jam agents using <strong>personal Zalo<\/strong> showed that the customer response rate reached <strong>92%<\/strong> within the first 10 minutes of receiving a message, compared to only <strong>28%<\/strong> from fanpages due to long inbox review times and limited display range.<\/p><p>M\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1o \u2063n\u00ean l\u1ee3i\u200b th\u1ebf \u200bl\u1edbn\u2063 c\u1ee7a Zalo c\u00e1 nh\u00e2n l\u00e0 \u2062kh\u00f4ng gian giao ti\u1ebfp th\u00e2n m\u1eadt, g\u1ea7n\u200b g\u0169i gi\u00fap\u200b d\u1ec5 d\u00e0ng c\u00e1 \u200bnh\u00e2n ho\u00e1 th\u00f4ng \u0111i\u1ec7p theo \u200ct\u1eebng nh\u00f3m kh\u00e1ch\u200d h\u00e0ng. Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean Zalo th\u01b0\u1eddng c\u00f3 xu \u2063h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 ph\u1ea3n h\u1ed3i\u200c nhanh h\u01a1n v\u00ec \u0111ang \u2062giao ti\u1ebfp v\u1edbi m\u1ed9t c\u00e1 nh\u00e2n th\u1eadt, kh\u00f4ng\u2062 ph\u1ea3i m\u1ed9t h\u1ec7 th\u1ed1ng tr\u1ea3 l\u1eddi \u200ct\u1ef1 \u0111\u1ed9ng.\u2063 V\u00ed \u2062d\u1ee5, kh\u00e1ch h\u00e0ng s\u1ec9 t\u1ea1i Long Bi\u00ean chia s\u1ebb \u200dh\u1ecd c\u1ea3m th\u1ea5y d\u1ec5 \u201ctrao \u0111\u1ed5i gi\u00e1, l\u1ef1a \u200bsize khay \u200cm\u1ee9t v\u00e0 \u0111\u1eb7t h\u00e0ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn\u201d\u2063 h\u01a1n th\u00f4ng qua m\u1ed9t Zalo \u200dc\u00e1 nh\u00e2n c\u00f3 t\u01b0\u01a1ng t\u00e1c\u200d th\u01b0\u1eddng \u200dxuy\u00ean.<\/p><h3>Fanpage is limited in visibility, especially when not running ads<\/h3><p>According to the Q1\/2024 report from Nielsen Vietnam, for a post on a fanpage to reach <strong>20% of organic followers<\/strong>, sellers need to invest a minimum ad budget of 300,000 VND\/day. Meanwhile, <strong>personal Zalo allows 1:1 access to people with phone numbers<\/strong>, m\u1ed9t lo\u1ea1i \u201cdata genshi\u201d c\u1ef1c k\u1ef3 \u200dch\u1ea5t l\u01b0\u1ee3ng v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u01a1n s\u1ec9 t\u1edbi <strong>30-40%<\/strong>.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Personal Zalo<\/th>\n<th>Professional Facebook Fanpage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ability to reach old customers<\/td>\n<td><strong>Very high<\/strong> (via direct messages, contacts)<\/td>\n<td>Low if not running ads<\/td>\n<\/tr>\n<tr>\n<td>Effective for closing wholesale orders<\/td>\n<td>Clearly, flexible communication<\/td>\n<td>Difficult to personalize interactions<\/td>\n<\/tr>\n<tr>\n<td>Maintenance cost<\/td>\n<td>Almost <strong>0 dong<\/strong><\/td>\n<td>dependent on Ads budget<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac v\u00e0 y\u1ebfu t\u1ed1 \u201cni\u1ec1m tin \u200bgiao\u200b ti\u1ebfp\u201d<\/h3><p>Trong b\u00e1o c\u00e1o h\u1ecdc thu\u1eadt c\u1ee7a GS. Tr\u1ea7n V\u0103n B\u00ecnh (2022) v\u1ec1 t\u00e2m l\u00fd \u2063h\u00e0nh vi ti\u00eau d\u00f9ng\u200b T\u1ebft t\u1ea1i Vi\u1ec7t \u200bNam, \u00f4ng nh\u1ea5n \u2062m\u1ea1nh: \u201c<em>Wholesale consumers are often strongly influenced by the sense of security in personal communication, especially during the days leading up to Tet when they buy quickly and decide fast<\/em>\u201c.\u200b \u0110i\u1ec1u \u2064n\u00e0y l\u00fd\u2064 gi\u1ea3i \u2064v\u00ec\u2063 sao Zalo c\u00e1 nh\u00e2n \u2013 n\u01a1i c\u00f3 avatar, \u200dtr\u1ea1ng th\u00e1i online th\u1eadt, \u200dt\u01b0\u01a1ng \u2062t\u00e1c\u200b t\u1eebng ng\u00e0y \u2013 l\u1ea1i tr\u1edf\u200b th\u00e0nh c\u00f4ng c\u1ee5 \u201cvua\u201d trong giai \u0111o\u1ea1n ch\u1ed1t s\u1ec9 g\u1ea5p g\u00e1p.<\/p><p>At DPS.MEDIA, we once ran a campaign for a client distributing Thai Nguyen ginger jam in Central Vietnam. After 5 days of testing, the personal Zalo channel generated nearly <strong>3 times more wholesale orders<\/strong> so \u200cv\u1edbi fanpage \u2013 \u200dd\u00f9 n\u1ed9i \u200ddung truy\u1ec1n th\u00f4ng l\u00e0 gi\u1ed1ng nhau. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0\u200d con s\u1ed1; n\u00f3 l\u00e0 s\u1ef1 x\u00e1c \u2063nh\u1eadn r\u1eb1ng\u2064 trong b\u1ed1i \u2062c\u1ea3nh \u200dth\u1ecb tr\u01b0\u1eddng T\u1ebft d\u1ed3n d\u1eadp, <strong>th\u1ee9 khi\u1ebfn kh\u00e1ch s\u1ec9 ra quy\u1ebft\u2063 \u0111\u1ecbnh mua ch\u00ednh l\u00e0 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c \u200bk\u1ebft n\u1ed1i c\u00e1 nh\u00e2n \u2013 kh\u00f4ng ph\u1ea3i \u2064h\u00ecnh \u1ea3nh \u0111\u1eb9p<\/strong>.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/a-gi-2.jpg\" alt=\"Leveraging personal relationships to increase wholesale closing rates on Zalo\" title=\"\"><\/p><h2 id=\"tan-dung-moi-quan-he-ca-nhan-de-gia-tang-ty-le-chot-si-tren-zalo\">Leverage personal relationships to increase wholesale closing rate on Zalo<\/h2><h3>exploit viral effects from personal trust<\/h3><p><strong>Personal trust is the foundation that drives faster wholesale purchasing decisions<\/strong> \u2013 \u0111\u00f3\u2064 l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 fanpage\u200c g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 \u2063t\u00e1i t\u1ea1o. D\u1eef\u200b li\u1ec7u t\u1eeb <em>Harvard Business \u200cReview<\/em> shows that over 80% of transactions between individuals (C2C or small B2B) are based on acquaintance or referrals from acquaintances.<\/p><p>On personal Zalo, conversations happen more naturally, flexibly, and closely. Sellers can directly:<\/p><ul>\n<li>Understand the real needs of each wholesale contact<\/li>\n<li>Provide personalized advice according to each person\u2019s context<\/li>\n<li>T\u1eadn d\u1ee5ng \u201cmini truy\u1ec1n mi\u1ec7ng\u201d qua vi\u1ec7c chia s\u1ebb trong c\u00e1c nh\u00f3m b\u1ea1n chung<\/li>\n<\/ul><h3>Case study: Closed 120kg of Tet jam with just one conversation<\/h3><p>M\u1ed9t \u2064kh\u00e1ch h\u00e0ng c\u1ee7a DPS.MEDIA\u2063 \u2013 ch\u1ecb\u2062 Trang, kinh doanh \u0111\u1eb7c s\u1ea3n T\u1ebft \u2064- \u0111\u00e3 s\u1eed\u200c d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn t\u1eebng danh b\u1ea1 trong Zalo c\u00e1 \u2063nh\u00e2n, t\u1eadp trung v\u00e0o 30 m\u1ed1i \u200bquan h\u1ec7 th\u00e2n thi\u1ebft, bao g\u1ed3m b\u1ea1n h\u1ecdc c\u0169, \u0111\u1ed1i\u200c t\u00e1c c\u0169 \u2064v\u00e0 h\u00e0ng x\u00f3m.<\/p><p>Result:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Campaign name<\/th>\n<th>Number of people reached<\/th>\n<th>Closed wholesale orders<\/th>\n<th>Closing rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tet Connection 2024<\/td>\n<td>30 individuals<\/td>\n<td>18 wholesale orders<\/td>\n<td><strong>60%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Key difference:<\/strong> No advertising. No design costs. Just a suitable conversation script and understanding of relationships. This shows that by shifting focus to the intimate Zalo channel, small and medium businesses can optimize order closing efficiency without a complex marketing structure like a fanpage.<\/p><h3>Optimization suggestions for SMEs from a strategic perspective<\/h3><p>Based on experience implementing for many traditional brands, DPS.MEDIA recommends:<\/p><ul>\n<li><strong>Classify relationships in contacts:<\/strong> friends, colleagues, old customers, neighbors, etc.<\/li>\n<li><strong>Design sample messages:<\/strong> but keep a natural conversational style, personalized<\/li>\n<li><strong>Take advantage of Broadcast or group messaging by tag:<\/strong> to increase display rate and quick responses<\/li>\n<\/ul><p>Businesses do not need to become content creation experts to sell wholesale effectively. Sometimes, relationships and understanding people are the strongest marketing assets.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/-img_1.jpg\" alt=\"Sustainable tactics for nurturing potential customer lists on personal Zalo\" title=\"\"><\/p><h2 id=\"chien-thuat-nuoi-tep-khach-hang-tiem-nang-tren-zalo-ca-nhan-mot-cach-ben-vung\">Sustainable tactics for nurturing potential customer lists on personal Zalo<\/h2><h3>Optimize profile and proactive connections to build credibility<\/h3><p>Zalo c\u00e1 nh\u00e2n kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i chat chit \u2013 \u0111\u00f3 \u200cl\u00e0 m\u1ed9t \u201ct\u00e0i s\u1ea3n \u2064digital\u201d n\u1ebfu \u0111\u01b0\u1ee3c x\u00e2y \u0111\u00fang c\u00e1ch. \u0110\u1ea7u ti\u00ean, c\u1ea7n c\u1eadp nh\u1eadt \u0111\u1ea7y \u0111\u1ee7 avatar,\u2063 m\u00f4 t\u1ea3 c\u00e1 nh\u00e2n v\u00e0 \u200calbum h\u00ecnh \u1ea3nh ph\u1ea3n \u00e1nh r\u00f5 <strong>personal brand associated with the product<\/strong>. DPS.MEDIA applied this strategy for a client in the Tet jam business and helped them increase natural friend requests by 421% in just 2 weeks.<\/p><p>B\u00ean\u2064 c\u1ea1nh \u0111\u00f3, \u200bh\u00e3y ch\u1ee7\u2064 \u0111\u1ed9ng \u201cch\u1ea1m nh\u1eb9\u201d v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch:<\/p><ul>\n<li>Making friends from the interaction list in business and traditional cuisine groups<\/li>\n<li>Inbox New Year greetings or send useful documents before introducing products<\/li>\n<li>Combine ZNS (Zalo Notification Service) to send personalized content to each group segment<\/li>\n<\/ul><h3>C\u01a1 ch\u1ebf n\u1ed9i \u200cdung xen k\u1ebd: 80%\u2062 gi\u00e1 \u2063tr\u1ecb \u2013 20% b\u00e1n h\u00e0ng<\/h3><p>According to research from Nielsen (2022), <strong>modern consumers respond three times more strongly to personalized content<\/strong> so v\u1edbi\u200d m\u1eabu qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng. Do \u200b\u0111\u00f3, Zalo c\u00e1 nh\u00e2n n\u00ean \u0111\u01b0\u1ee3c v\u1eadn \u2064h\u00e0nh nh\u01b0 m\u1ed9t k\u00eanh nurturing \u200dtinh \u200dt\u1ebf. L\u1ecbch \u200c\u0111\u0103ng\u2064 b\u00e0i c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u200dtheo t\u1ef7 \u2062l\u1ec7 \u206280\/20\u200b \u2013 trong \u0111\u00f3:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Content type<\/th>\n<th>Posting ratio<\/th>\n<th>Content example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Value sharing<\/td>\n<td>80%<\/td>\n<td>Video c\u00e1ch \u200bph\u00e2n bi\u1ec7t m\u1ee9t s\u1ea1ch \u2013 m\u1ee9t ho\u00e1 \u2063ch\u1ea5t<\/td>\n<\/tr>\n<tr>\n<td>Subtle selling<\/td>\n<td>20%<\/td>\n<td>Traditional Tet jam combo - only open for orders until the 20th of the last lunar month<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Vi\u1ec7c ch\u0103m s\u00f3c n\u1ed9i dung theo h\u01b0\u1edbng \u201cchia s\u1ebb tr\u01b0\u1edbc \u2013 b\u00e1n sau\u201d gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n nh\u1edd ni\u1ec1m tin t\u1ef1 nhi\u00ean t\u1eeb kh\u00e1ch. \u0110\u00e2y\u200c l\u00e0 \u0111i\u1ec3m m\u00e0 fanpage\u200d kh\u00f3 s\u00e1nh \u0111\u01b0\u1ee3c, khi thu\u1eadt to\u00e1n h\u1ea1n ch\u1ebf nghi\u00eam tr\u1ecdng\u200d kh\u1ea3 n\u0103ng ti\u1ebfp\u200c c\u1eadn c\u00e1 nh\u00e2n ho\u00e1.<\/p><h3>Use tags and broadcast according to each demand segment<\/h3><p>Personal Zalo allows the use of note and friend grouping features \u2013 which, when combined with <strong>marketing funnel thinking<\/strong> will create an extremely effective mini sales machine.<\/p><p>Below is a segmentation example developed by DPS.MEDIA for a handmade Tet jam supplier:<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Customer files<\/th>\n<th>Characteristics<\/th>\n<th>Content strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Breastfeeding mom<\/td>\n<td>Interested in health, jam ingredients<\/td>\n<td><strong>Article about organic ingredients, no preservatives<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Office workers<\/td>\n<td>Prefer convenience, love Tet gift combos<\/td>\n<td><strong>Story guiding how to wrap luxurious jam gifts<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Wholesale customers<\/td>\n<td>Need profit, care about price\/delivery capacity<\/td>\n<td><strong>Send wholesale catalog, discount policy by level<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Ph\u00e2n nh\u00f3m \u0111\u00fang \u2013 content chu\u1ea9n \u2013 Ch\u1ed1t h\u00e0ng nh\u1eb9 nh\u00e0ng. \u0110\u00e2y l\u00e0 nguy\u00ean \u200ct\u1eafc \u201cV\u1ea1ch\u200b \u2013 N\u1ed1i \u2013 B\u1eafn\u201d m\u00e0\u200d DPS.MEDIA lu\u00f4n \u00e1p d\u1ee5ng cho smes mu\u1ed1n t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng tr\u00ean n\u1ec1n t\u1ea3ng Zalo, \u200d\u0111\u1eb7c bi\u1ec7t m\u1ed7i m\u00f9a T\u1ebft v\u1ec1.<br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/amples.jpg\" alt=\"How to build trustworthy and inspiring content on Zalo diary to attract wholesale partners\" title=\"\"><\/p><h2 id=\"cach-xay-dung-noi-dung-tin-cay-va-truyen-cam-hung-tren-nhat-ky-zalo-de-thu-hut-doi-tac-si\">How to build trustworthy and inspiring content on Zalo diary to attract wholesale partners<\/h2><h3>chia s\u1ebb h\u00e0nh tr\u00ecnh th\u1eadt \u2013 K\u1ebft n\u1ed1i \u200cc\u1ea3m x\u00fac<\/h3><p><strong>\u0110\u1ed1i \u200dt\u00e1c s\u1ec9 kh\u00f4ng ch\u1ec9 quan t\u00e2m\u2063 \u0111\u1ebfn\u2063 gi\u00e1 t\u1ed1t hay\u200b l\u1ee3i \u2063nhu\u1eadn h\u1ea5p d\u1eabn \u2013 h\u1ecd c\u00f2n c\u1ea7n m\u1ed9t ni\u1ec1m tin.<\/strong> Khi v\u1eadn h\u00e0nh chi\u1ebfn\u2064 l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung tr\u00ean\u2063 nh\u1eadt k\u00fd Zalo, b\u1ea1n \u0111ang n\u1eafm trong \u2063tay m\u1ed9t s\u00e2n kh\u1ea5u \u201cbackstage\u201d \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch g\u1ea7n g\u0169i v\u00e0 con ng\u01b0\u1eddi nh\u1ea5t.<\/p><p>Based on research from <i>Harvard Business Review<\/i> (2021), n\u1ed9i\u200c dung t\u1ea1o\u200d c\u1ea3m x\u00fac gi\u00fap t\u0103ng 38% t\u1ef7\u200b l\u1ec7\u200c chuy\u1ec3n \u0111\u1ed5i khi k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng B2B. H\u00e3y \u2064\u0111\u1ec3 nh\u1eefng d\u00f2ng status\u2064 ph\u1ea3n \u00e1nh \u2062nh\u1eefng n\u1ed7\u200b l\u1ef1c,\u200d ng\u00e0y l\u00e0m vi\u1ec7c c\u00f9ng \u0111\u1ed9i ng\u0169 \u0111\u00f3ng g\u00f3i, nh\u1eefng feedback ch\u00e2n th\u1eadt t\u1eeb\u2064 kh\u00e1ch h\u00e0ng c\u0169, ho\u1eb7c h\u00ecnh \u1ea3nh kho h\u00e0ng chu\u1ea9n b\u1ecb cho\u2064 \u0111\u1ee3t T\u1ebft r\u1ed9n r\u00e0ng. Nh\u1eefng\u2064 chi ti\u1ebft v\u1ee5n \u200cv\u1eb7t \u1ea5y ch\u00ednh l\u00e0 \u201cch\u1ee9ng c\u1ee9 x\u00e3 h\u1ed9i\u201d \u2063m\u1ea1nh m\u1ebd nh\u1ea5t.<\/p><ul>\n<li>Post behind-the-scenes photos of preparing goods, with personalized captions<\/li>\n<li>Tag wholesale partners, share their experiences<\/li>\n<li>Continuously update order progress during peak periods<\/li>\n<\/ul><h3>Professional positioning content without being showy<\/h3><p>Kh\u00e1c v\u1edbi Fanpage,\u2064 n\u01a1i n\u1ed9i dung th\u01b0\u1eddng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi\u2063 thu\u1eadt to\u00e1n v\u00e0 \u0111\u1ecbnh \u200bd\u1ea1ng c\u1ee9ng nh\u1eafc, Zalo c\u00e1 nh\u00e2n cho b\u1ea1n k\u1ec3 \u200c\u201dchuy\u1ec7n\u201d b\u1eb1ng\u200b l\u1eddi\u200c n\u00f3i th\u1eadt \u2013 kh\u00f4ng c\u1ea7n filter\u200b m\u00e0u m\u00e8. Tuy nhi\u00ean, m\u1ed7i b\u00e0i \u0111\u0103ng tr\u00ean nh\u1eadt \u200ck\u00fd n\u00ean \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t m\u1ea3nh gh\u00e9p th\u01b0\u01a1ng\u2062 hi\u1ec7u, v\u1edbi ng\u00f4n ng\u1eef nh\u1ea5t qu\u00e1n v\u00e0 n\u1ed9i dung mang \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n.<\/p><p>According to DPS.MEDIA's customer strategy, <strong>3 pillar content sections<\/strong> should be alternately posted on the diary, including:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Content types<\/th>\n<th>Targets<\/th>\n<th>Real example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Behind-the-scenes news<\/td>\n<td>Build trust<\/td>\n<td>Packing photos, team processing order videos at night<\/td>\n<\/tr>\n<tr>\n<td>Wholesale customer feedback<\/td>\n<td>Prove value<\/td>\n<td>Screenshots of messages or video reviews from partners<\/td>\n<\/tr>\n<tr>\n<td>Short knowledge<\/td>\n<td>Affirm expertise<\/td>\n<td>Jam preservation tips, sharing Tet market insights<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: Closed 74 wholesale Tet jam orders with just 28 diary posts<\/h3><p>M\u1ed9t ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n m\u1ee9t truy\u1ec1n th\u1ed1ng t\u1ea1i \u0110\u00e0 L\u1ea1t \u2013 kh\u00e1ch h\u00e0ng\u200d c\u1ee7a \u2064DPS.MEDIA \u2013 \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i \u200bdung nh\u1eadt \u2063k\u00fd Zalo 1 th\u00e1ng tr\u01b0\u1edbc T\u1ebft. V\u1edbi b\u1ed9 l\u1ecbch n\u1ed9i dung \u0111\u01b0\u1ee3c c\u1ed1 v\u1ea5n k\u1ef9 l\u01b0\u1ee1ng g\u1ed3m 28 b\u00e0i \u0111\u0103ng chia \u0111\u1ec1u 3 nh\u00f3m n\u1ed9i dung nh\u01b0 tr\u00ean, ch\u1ecb \u1ea5y\u200c kh\u00f4ng ch\u1ea1y qu\u1ea3ng c\u00e1o, kh\u00f4ng \u2064truy\u1ec1n th\u00f4ng r\u1ea7m r\u1ed9 nh\u01b0ng v\u1eabn <strong>closed more than 74 wholesale orders with a total revenue of nearly 200 million VND in 22 days<\/strong>.<\/p><p>What do all the content pieces have in common? <strong>Be real, speak honestly, post regularly and always create personal connections.<\/strong>. H\u1ea7u h\u1ebft\u2064 kh\u00e1ch s\u1ec9\u2063 \u0111\u1ec1u \u201ck\u1ebft b\u1ea1n Zalo v\u00ec th\u1ea5y profile \u2064\u0111\u00e1ng tin, kh\u00f4ng \u2064chi\u00eau \u200ctr\u00f2.\u201d<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/a-gi-6.jpg\" alt=\"Optimize tools and features of personal Zalo to serve wholesale sales goals\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-cong-cu-va-tinh-nang-cua-zalo-ca-nhan-phuc-vu-muc-tieu-ban-si\">Optimize tools and features of personal Zalo to serve wholesale sales goals<\/h2><h3>Khai th\u00e1c hi\u1ec7u qu\u1ea3 \u200bt\u00ednh n\u0103ng \u201cNh\u1eadt k\u00fd\u201d v\u00e0 \u201cTin nh\u1eafn Broadcast\u201d<\/h3><p>Zalo c\u00e1 nh\u00e2n \u200b- n\u1ebfu bi\u1ebft t\u1eadn d\u1ee5ng \u2013 l\u00e0\u200c m\u1ed9t\u2064 \u201cph\u1ec5u \u1ea9n\u201d c\u1ef1c m\u1ea1nh cho \u200bd\u00e2n kinh\u200b doanh s\u1ec9 m\u1ee9t T\u1ebft. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng: thay v\u00ec\u2062 t\u00ecm ki\u1ebfm t\u01b0\u01a1ng t\u00e1c\u200c th\u1ee5 \u0111\u1ed9ng t\u1eeb l\u01b0\u1ee3t\u2064 reach h\u1ea1n ch\u1ebf tr\u00ean\u200c fanpage,Zalo cho ph\u00e9p b\u1ea1n x\u00e2y\u200c d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n m\u1eadt h\u01a1n th\u00f4ng qua t\u00ednh n\u0103ng <strong>\u201cNh\u1eadt k\u00fd\u201d<\/strong>. \u0110\u00e2y l\u00e0 n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 \u0111\u0103ng t\u1ea3i n\u1ed9i dung s\u1ea3n ph\u1ea9m, \u2063h\u1eadu tr\u01b0\u1eddng x\u01b0\u1edfng m\u1ee9t,\u200c h\u00ecnh \u1ea3nh kh\u00e1ch \u200bh\u00e0ng s\u1ec9 nh\u1eadn h\u00e0ng s\u1ed1 l\u01b0\u1ee3ng\u2063 l\u1edbn\u2026\u200c N\u1ed9i dung ch\u00e2n th\u1ef1c, \u0111\u1ec1u \u2064\u0111\u1eb7n m\u1ed7i ng\u00e0y s\u1ebd t\u1ea1o \u2062s\u1ef1 tin t\u01b0\u1edfng m\u1ea1nh m\u1ebd h\u01a1n.<\/p><p>Especially, with the <strong>\u201cG\u1eedi tin nh\u1eafn h\u00e0ng\u200c lo\u1ea1t (Broadcast)\u201d<\/strong> qua Zalo OA d\u1ea1ng \u200bc\u00e1 \u2064nh\u00e2n ho\u1eb7c sim ph\u1ee5 d\u00f9ng chatbot\u200c automation, ch\u1ee7 s\u1ec9\u200d c\u00f3 th\u1ec3 ch\u1ed1t \u2063nhanh h\u00e0ng lo\u1ea1t \u0111\u01a1n h\u00e0ng d\u1ecbp \u200dcao\u200c \u0111i\u1ec3m T\u1ebft. So v\u1edbi fanpage b\u1ecb \u200dgi\u1edbi \u200dh\u1ea1n 24h reply rule\u200d (ch\u00ednh s\u00e1ch m\u1edbi \u2063c\u1ee7a \u2064Meta), Zalo t\u1ecf ra\u200b l\u00e0 \u201ccon b\u00e0i chi\u1ebfn l\u01b0\u1ee3c\u201d \u0111\u1ec3 \u2062remarketing t\u1ec7p kh\u00e1ch \u2062\u0111\u00e3 quan t\u00e2m \u200bnh\u01b0ng ch\u01b0a ch\u1ed1t.<\/p><h3>Build a contact list by segmentation and personalize content<\/h3><p>CRM (Customer Relationship Management) mindset applied to Zalo is not far-fetched. DPS.MEDIA once implemented for a Tet jam wholesale agent in Binh Duong with results of increasing the number of orders via Zalo by 220% after just 2 seasons. The secret is to segment contacts by group. <em>such as Northern region agents, new customers added this week, customers who haven't placed a deposit<\/em>-then create suitable content for each group.<\/p><ul>\n<li><strong>Kh\u00e1ch m\u1edbi:<\/strong> Send a series of 3 messages introducing the product, process, and promotions.<\/li>\n<li><strong>Existing customers:<\/strong> Info on new jam batches, agent prices, and bulk packaging images.<\/li>\n<li><strong>Potential customers:<\/strong> G\u1eedi feedback ng\u01b0\u1eddi mua \u200bth\u00e0nh c\u00f4ng \u2013 hi\u1ec7u \u1ee9ng FOMO.<\/li>\n<\/ul><h3>S\u1eed d\u1ee5ng th\u00f4ng\u2064 minh b\u1ea3ng \u2064gi\u00e1 & h\u00ecnh \u1ea3nh\u200c \u0111\u1ec3 t\u0103ng t\u1ec9 \u200dl\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/h3><p>Some wholesalers only send scattered images via messages, causing confusion for recipients. DPS.MEDIA encourages creating fixed templates with clear, easy-to-follow information. When displayed in a table on Zalo, the response rate increases by up to 371%.<\/p><table class=\"wp-block-table table table-bordered wp-table\">\n<thead>\n<tr>\n<th>Products<\/th>\n<th>Specification<\/th>\n<th>Wholesale price (\u226510kg)<\/th>\n<th>Order deadline<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Colorful shredded young coconut jam<\/td>\n<td>1kg\/vacuum-sealed bag<\/td>\n<td>75,000 VND<\/td>\n<td>Before the 20th lunar day<\/td>\n<\/tr>\n<tr>\n<td>Spicy seedless tamarind jam<\/td>\n<td>500g\/plastic jar<\/td>\n<td>55,000 VND<\/td>\n<td>Before the 25th lunar day<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Ngh\u1ecbch l\u00fd l\u00e0 nhi\u1ec1u fanpage\u2064 c\u00f3 l\u01b0\u1ee3ng like l\u1edbn v\u1eabn kh\u00f4ng b\u00e1n ch\u1ea1y b\u1eb1ng t\u00e0i kho\u1ea3n Zalo\u200b ch\u0103m s\u00f3c chu\u1ea9n ch\u1ec9nh.V\u00ec \u2064zalo cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c \u201cng\u01b0\u1eddi th\u1eadt\u201d theo th\u1eddi gian th\u1ef1c, kh\u00f4ng qua trung \u2062gian\u2064 AI l\u1ecdc reach, \u200ckh\u00e1ch c\u00f3 th\u1ec3 d\u1ec5\u200d d\u00e0ng h\u1ecfi gi\u00e1, deal chi\u1ebft kh\u1ea5u\u2062 \u2013 <strong>closing wholesale orders almost as effectively as traditional face-to-face, but more conveniently.<\/strong><br>\n<img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/06\/arkets.jpg\" alt=\"A solution to expand the scale of connecting and taking care of wholesale customers with optimal costs\" title=\"\"><\/p><h2 id=\"giai-phap-mo-rong-quy-mo-ket-noi-va-cham-soc-khach-hang-si-voi-chi-phi-toi-uu\">A solution to expand the scale of connecting and taking care of wholesale customers with optimal costs<\/h2><h3>S\u1eed \u200bd\u1ee5ng Zalo c\u00e1 nh\u00e2n t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn & t\u01b0\u01a1ng t\u00e1c \u1edf\u200d quy \u2064m\u00f4 \u200cl\u1edbn<\/h3><p>Trong khi \u200cfanpage \u0111ang d\u1ea7n b\u1ecb b\u00f3p reach, Zalo\u2063 c\u00e1 nh\u00e2n l\u1ea1i n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c ti\u1ebfp\u200d gi\u00fap c\u00e1c nh\u00e0 b\u00e1n s\u1ec9 m\u1ee9t T\u1ebft t\u1ed1i \u01b0u ho\u00e1 \u200dm\u1ea1ng l\u01b0\u1edbi kh\u00e1ch \u2062h\u00e0ng. Theo nghi\u00ean\u200d c\u1ee9u \u2063t\u1eeb Nielsen \u2063Vietnam (2023), Zalo c\u00f3 t\u1ec9 l\u1ec7 t\u01b0\u01a1ng t\u00e1c \u200b1-1 v\u00e0 m\u1ee9c \u0111\u1ed9 tin c\u1eady cao \u200bh\u01a1n c\u00e1c \u2063k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c \u200d\u1edf\u2063 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u2063\u0111\u1ed9 \u200ctu\u1ed5i t\u1eeb 30 tr\u1edf l\u00ean \u2013 \u0111\u00fang v\u1edbi t\u1ec7p kh\u00e1ch\u200d h\u00e0ng th\u01b0\u1eddng l\u00e0 \u0111\u1ea1i l\u00fd b\u00e1n s\u1ec9 to\u00e0n qu\u1ed1c.<\/p><p>Thanks to features like friend suggestions, contact sharing, and private group chats, sellers can:<\/p><ul>\n<li><b>Increase quality connections<\/b> through mutual friends or customer referrals.<\/li>\n<li><b>Take care of old customers<\/b> via personal broadcast messages.<\/li>\n<li><b>Maintain trustworthy relationships<\/b> by sending greetings, behind-the-scenes photos, and early season price updates.<\/li>\n<\/ul><h3>CRM strategy using spreadsheets + manual automation<\/h3><p>Instead of investing in expensive management systems, wholesalers can take advantage of Google Sheets combined with automated messaging tools like SimpleZalo or Fplus to take care of hundreds of customers daily while still personalizing each message. DPS.MEDIA implemented this solution for a Ben Tre coconut jam specialty brand, resulting in: revenue increased by 231% in just 21 days before Tet.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Fanpage<\/th>\n<th>Personal Zalo<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Natural reach capability<\/td>\n<td>Low (5-8%)<\/td>\n<td><b>High (80-100%)<\/b><\/td>\n<\/tr>\n<tr>\n<td>Interaction frequency<\/td>\n<td>Low<\/td>\n<td><b>Proactive and frequent<\/b><\/td>\n<\/tr>\n<tr>\n<td>Fast order closing capability<\/td>\n<td>dependent on ads<\/td>\n<td><b>Close orders right in the chat<\/b><\/td>\n<\/tr>\n<tr>\n<td>Cost per lead<\/td>\n<td>High (5,000-10,000 VND)<\/td>\n<td><b>Almost 0 VND<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: Achieved 2,100 wholesale orders with just 3 active personal Zalo accounts<\/h3><p>Th\u01b0\u01a1ng hi\u1ec7u \u201cT\u1ebft Qu\u00ea \u2063Nh\u00e0\u201d \u0111\u00e3 \u200bph\u00e2n chia t\u1ec7p kh\u00e1ch h\u00e0ng\u200d s\u1ec9 theo khu v\u1ef1c B\u1eafc \u2013 Trung \u2013 Nam,\u200c m\u1ed7i t\u1ec7p \u0111\u01b0\u1ee3c\u2062 m\u1ed9t t\u00e0i kho\u1ea3n\u2062 Zalo c\u00e1 nh\u00e2n ph\u1ee5 tr\u00e1ch t\u01b0\u01a1ng t\u00e1c & ch\u0103m s\u00f3c. Trong\u2062 4 tu\u1ea7n ch\u1ea1y \u200dchi\u1ebfn d\u1ecbch pre-order, h\u1ecd kh\u00f4ng \u2063h\u1ec1 \u200bd\u00f9ng fanpage, ch\u1ec9 t\u1eadp trung v\u00e0o k\u1ebft n\u1ed1i \u2062tin \u200dnh\u1eafn, livestream n\u1ed9i b\u1ed9 qua nh\u00f3m Zalo v\u00e0 g\u1eedi \u200bb\u00e1o gi\u00e1 tr\u1ef1c ti\u1ebfp. C\u00e1ch\u200b l\u00e0m \u201clow-tech\u201d nh\u01b0ng \u0111\u00fang insight n\u00e0y gi\u00fap t\u1ec9 l\u1ec7 ch\u1ed1t \u0111\u01a1n \u0111\u1ea1t t\u1edbi 78% trong nh\u00f3m kh\u00e1ch h\u00e0ng c\u0169 \u2013 con s\u1ed1 m\u00e0 fanpage g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong \u2063m\u00f4i tr\u01b0\u1eddng c\u1ea1nh \u200dtranh\u200d d\u1ecbp c\u1eadn \u200dT\u1ebft.<\/p><p>DPS.MEDIA\u2019s assessment: Zalo is not a new tool, but with creative usage and proper localization, it is making a comeback as a surprisingly effective wholesale platform with costs almost at zero.<\/p><h2 id=\"outro\">valuable lessons<\/h2><p>Using personal Zalo accounts to close wholesale T\u1ebft jam deals is not just a short-term trend, <a title=\"Market Entry Strategy ...? \u2013 CRMVIET\" href=\"https:\/\/crmviet.vn\/chien-luoc-tiep-can-thi-truong-la-gi\/\" rel=\"nofollow noopener\" target=\"_blank\">but also an effective customer approach strategy in a context where consumers prefer closeness<\/a>, tin t\u01b0\u1edfng v\u00e0 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng.\u2064 Trong khi \u200bfanpage gi\u1eef vai tr\u00f2 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u,\u200c th\u00ec Zalo\u200b c\u00e1 nh\u00e2n l\u1ea1i\u200c l\u00e0 \u201cc\u1ea7u n\u1ed1i \u2064m\u1ec1m\u201d gi\u00fap t\u1ea1o \u2064ra m\u1ed1i quan h\u1ec7 th\u00e2n m\u1eadt\u2063 v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u200c\u0111\u1ecbnh mua h\u00e0ng, \u0111\u1eb7c\u200b bi\u1ec7t \u2062trong m\u00f4\u2062 h\u00ecnh B2B nh\u1ecf nh\u01b0 b\u00e1n s\u1ec9.<\/p><p>Based on DPS.MEDIA\u2019s consulting experience for many SMEs in Vietnam, <a title=\"Log In Now ...o To Manage ... Your Store | Channel ...\" href=\"https:\/\/banhang.shopee.vn\/\" rel=\"nofollow noopener\" target=\"_blank\">we have found that a flexible combination of official sales channels and personal channels is a necessary strategy<\/a>. However, to fully exploit the potential of personal Zalo accounts, businesses need to plan communication content, provide attentive customer care, and apply suitable management tools. We encourage you to start by optimizing your personal Zalo profile, building a categorized customer list, and experimenting with refined order-closing message templates for practical results. At the same time, don\u2019t forget to survey market demand for each holiday season to adjust your messaging accordingly.<\/p><p>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c\u2063 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua n\u1ec1n t\u1ea3ng chat, h\u00e3y kh\u00e1m ph\u00e1\u2063 th\u00eam c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn\u200c automation trong b\u00e1n h\u00e0ng, t\u1ed1i \u01b0u t\u1ec7p d\u1eef \u2062li\u1ec7u kh\u00e1ch h\u00e0ng, ho\u1eb7c ngh\u1ec7 thu\u1eadt vi\u1ebft \u200btin nh\u1eafn\u2064 b\u00e1n h\u00e0ng kh\u00f4ng \u201cspam\u201d. T\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t quy tr\u00ecnh b\u00e1n s\u1ec9 v\u1eeba tinh g\u1ecdn, \u200cv\u1eeba hi\u1ec7u qu\u1ea3.<\/p><p>DPS.MEDIA lu\u00f4n s\u1eb5n\u2063 s\u00e0ng \u2063\u0111\u1ed3ng h\u00e0nh c\u00f9ng \u2062b\u1ea1n\u200b \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c digital marketing\u2063 ph\u00f9 h\u1ee3p, gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n \u2064b\u1ec1n v\u1eefng trong k\u1ef7\u2063 nguy\u00ean s\u1ed1. H\u00e3y chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng Zalo c\u00e1\u200c nh\u00e2n \u0111\u1ec3 \u2063ch\u1ed1t s\u1ec9 T\u1ebft \u2013 b\u1ea1n \u200c\u0111\u00e3 th\u1eed ch\u01b0a, hi\u1ec7u\u200c qu\u1ea3 ra sao? \u0110\u1eebng ng\u1ea1i \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn\u200d ho\u1eb7c tham gia th\u1ea3o lu\u1eadn\u200d c\u00f9ng ch\u00fang t\u00f4i!<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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Qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng qu\u1ea3ng c\u00e1o, t\u01b0\u01a1ng t\u00e1c gi\u1ea3m m\u1ea1nh, chi ph\u00ed\u200b ch\u1ea1y ads l\u1ea1i t\u0103ng? \u2062 gi\u1ea3i ph\u00e1p \u2064n\u1eb1m \u1edf Zalo c\u00e1 nh\u00e2n \u2013 k\u00eanh\u200d b\u00e1n h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c \u01b0a\u2063 chu\u1ed9ng nh\u1edd\u2063 t\u1ef7\u2064 l\u1ec7 ch\u1ed1t \u0111\u01a1n \u200bcao g\u1ea5p 2-3 [&hellip;]<\/p>","protected":false},"author":3,"featured_media":12518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86,1187],"tags":[339,340,408,181,272,350,502],"class_list":["post-23771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zalo-marketing","category-xay-dung-thuong-hieu","tag-ban-hang-online","tag-chien-luoc-ban-hang","tag-kinh-doanh-nho","tag-mang-xa-hoi","tag-quan-ly-fanpage","tag-thuong-mai-dien-tu","tag-toi-uu-chuyen-doi"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23771"}],"version-history":[{"count":1,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23771\/revisions"}],"predecessor-version":[{"id":29714,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23771\/revisions\/29714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/12518"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}