{"id":23706,"date":"2025-05-31T12:29:21","date_gmt":"2025-05-31T05:29:21","guid":{"rendered":"https:\/\/dps.media\/huong-dan-cai-dat-messenger-business-cho-fanpage\/"},"modified":"2025-05-31T12:29:26","modified_gmt":"2025-05-31T05:29:26","slug":"how-to-set-up-messenger-business-for-a-fanpage","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/how-to-set-up-messenger-business-for-a-fanpage\/","title":{"rendered":"Guide to setting up Messenger Business for Fanpage"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Do you want to increase customer engagement on Facebook without spending much? <strong>Messenger Business for Fanpage is the key solution, helping SMEs save time, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">enhance customer experience and boost conversions right within the conversation<\/a>.<\/strong> According to a Meta survey, 76% of customers in Vietnam prefer messaging businesses via Messenger instead of calling or emailing, highlighting the undeniable importance of this tool.<\/p><p>In the position of digital marketing strategy consultant for hundreds of SMEs, <em>DPS.MEDIA recognizes that fast response speed and automated customer care scenarios are a major competitive advantage for small and medium-sized businesses.<\/em> When Messenger Business is set up correctly, you can personalize every interaction, <strong>reduce the burden of manual customer care<\/strong>, and maximize customer data to implement effective remarketing.<\/p><p>Mastering how to set up Messenger Business on your Fanpage will help your business <strong>build trust, increase customer retention rates, and boost outstanding revenue.<\/strong> If you are looking for a way to transform your Fanpage into an \u201cautomated sales machine\u201d, this is the most necessary and worthwhile direction to invest in today.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ness-1.jpg2c59.jpg\" alt=\"Introduction to Messenger Business and its benefits for business Fanpages\" title=\"\"><\/p><h2 id=\"gioi-thieu-ve-messenger-business-va-loi-ich-danh-cho-fanpage-doanh-nghiep\">Introduction to Messenger Business and its benefits for business Fanpages<\/h2><h3 class=\"wp-block-heading\">Messenger Business: The new communication platform for modern businesses<\/h3><p><strong>Messenger business<\/strong> is changing the way business Fanpages connect with customers on Facebook. From the perspective of DPS.MEDIA \u2013 having implemented over 200 customer interaction campaigns for SMEs, we realize that applying Messenger is not just about communication but is the key to expanding sales and enhancing customer experience.<\/p><ul style=\"padding-left: 20px;\">\n<li><strong>Instant response<\/strong> \u2013 Eliminate the worry of \u201ccustomers leaving due to waiting\u201d with chatbots, providing 24\/7 automated responses.<\/li>\n<li><strong>Personalized experience<\/strong> \u2013 Automatically identify and suggest suitable products based on customer data and interaction history.<\/li>\n<li><strong>Build trust<\/strong> \u2013 Effective communication props with consistent and professional customer care script templates.<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Case study: SMEs in Ho Chi Minh City increase order closing rate by 401% with Messenger<\/h3><p>Recently, <strong>vivian Coffee<\/strong> \u2013 a small take-away coffee shop in District 7, applying Messenger Business solutions, <a href=\"https:\/\/dps.media\/en\/category\/facebook-marketing\/\" rel=\"nofollow\">collaborated to build product consultation and post-purchase feedback survey scenarios<\/a>. As a result, after 3 months of implementation, the number of direct orders via Fanpage increased by 40%, and positive feedback also doubled.<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; text-align:center;\">\n<thead>\n<tr>\n<th>Outstanding features<\/th>\n<th>Practical benefits<\/th>\n<th>Application suggestions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Automate responses<\/td>\n<td>Accelerate closing sales time<\/td>\n<td>Instant product consultation chatbot<\/td>\n<\/tr>\n<tr>\n<td>Multi-channel conversation management<\/td>\n<td>Easily track customer interactions<\/td>\n<td>Sync Facebook, Instagram, Website<\/td>\n<\/tr>\n<tr>\n<td>Segment customer groups<\/td>\n<td>Serve the needs of each group accurately<\/td>\n<td>Create remarketing campaigns for each segment<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p style=\"margin-top: 20px;\">Based on practical projects at DPS.MEDIA and Sprout Social 2023 research reports, Fanpages that effectively use Messenger business often maintain customer satisfaction scores exceeding 87% compared to traditional channels. This explains why Messenger is not just a communication tool but also a part of the digital transformation strategy for new-era SMEs.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ness-2.jpg1ed9.jpg\" alt=\"Preparation before installing Messenger Business for Fanpage\" title=\"\"><\/p><h2 id=\"chuan-bi-truoc-khi-cai-dat-messenger-business-cho-fanpage\">Preparation before installing Messenger Business for Fanpage<\/h2><h3>Mandatory requirements before linking Messenger Business with Fanpage<\/h3><p>To avoid omissions and ensure a smooth implementation process, according to the latest research on <strong>Social Media Today<\/strong> and practical deployment experience from DPS.MEDIA, businesses need to prepare the following foundational elements:\n<\/p><ul>\n<li><strong>Admin permissions:<\/strong> Ensure you have Admin or Editor rights on the connected Fanpage.<\/li>\n<li><strong>Optimize Fanpage:<\/strong> Update business information, add a clear description and profile picture to build trust before interacting via Messenger.<\/li>\n<li><strong>Standardize personal Facebook account:<\/strong> Avoid using newly created accounts or accounts with a history of violations to reduce the risk of page suspension.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Impact<\/th>\n<th>Real example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Admin rights<\/td>\n<td><\/td><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ung-no.jpg83a9.jpg\" alt=\"Important notes when integrating Messenger Business into marketing channels\" title=\"\">\n<h2 id=\"nhung-luu-y-quan-trong-khi-tich-hop-messenger-business-vao-cac-kenh-marketing\">Important notes when integrating Messenger Business into marketing channels<\/h2>\n<h3>Choosing an integration platform and securing data<\/h3>\n<div style=\"margin-bottom:20px\">\n<p>  When deploying Messenger Business for Fanpage,<strong>DPS.MEDIA<\/strong> always advises SME businesses to be mindful of choosing integration platforms \u2013 for example ManyChat, Chatfuel, or Facebook Meta Business Suite itself. According to the Harvard Business Review 2023 report, 72% of customers leave a business if personal data is leaked. Therefore, ensure that partner tools must meet GDPR security standards and comply with Facebook regulations. Don't just focus on convenience \u2013 data safety is a vital factor!\n<\/p><\/div>\n<h3>Synchronizing customer experience across multiple channels<\/h3>\n<div style=\"margin-bottom:20px\">\n  <strong>Case study:<\/strong> An education sector partner of DPS.MEDIA once faced a situation where customers inboxed Messenger from the website, but the care was looser compared to the fanpage. Therefore, build a synchronized customer care scenario process across platforms with consistent brand principles. \n<ul style=\"margin-left: 30px;\">\n<li><strong>Comply with tone &amp; voice<\/strong> in every message\n<\/li><li><strong>Synchronize customer data:<\/strong> Ensure all interactions from channels (website, fanpage, Instagram, etc.) are focused on a common management platform (CRM or integrated platforms like ManyChat, Zoho, etc.).  \n<\/li><li><strong>Consistent auto-reply scenario:<\/strong> Build a set of automated questions and answers with the same logic to prevent customers from receiving conflicting information across channels.  \n<\/li><li><strong>Seamless communication:<\/strong> Customer care and interaction history data are continuously updated so that CS staff can continue to support customers on any channel, regardless of where the customer previously interacted.  \n<\/li><li><strong>Evaluation and improvement:<\/strong> Regularly check the multi-channel customer experience through surveys and data measurement to detect \u201cloopholes\u201d and upgrade customer service processes suitable for the digital behavior of modern customers.  \n<\/li><\/ul>\n<p>\n<b>Conclusion:<\/b> Choosing the right platform and synchronizing the omnichannel customer experience will help SMEs optimize customer retention, increase brand credibility, and improve CS operations on Facebook Messenger as well as the entire digital ecosystem.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/3-25AC.jpg3a93.jpg\" alt=\"Troubleshooting and optimizing customer care effectiveness via Messenger\" title=\"\"><\/p>\n<h2 id=\"xu-ly-su-co-va-toi-uu-hoa-hieu-qua-cham-soc-khach-hang-qua-messenger\">Troubleshooting and optimizing customer care effectiveness via Messenger<\/h2>\n<h3>Instant response: The key factor in optimizing effectiveness<\/h3>\n<div style=\"margin-bottom: 18px;\">\n<p>Recent studies (Harvard Business Review, 2023) indicate that <b>80% of customers will be more loyal if they receive a response within 10 minutes<\/b>. For SMEs in Vietnam, DPS.MEDIA has directly implemented automated responses via Messenger for a local F&amp;B chain, helping to reduce the average waiting time from 2 hours to 7 minutes. Technology not only helps handle incidents quickly but also increases conversion capability, especially during flash sale campaigns or when inbox volume spikes.\n<\/p><\/div>\n<h3>Steps to handle common issues on Messenger<\/h3>\n<ul style=\"margin-left:16px;\">\n<li><b>Check access permission settings:<\/b> Ensure all relevant members are assigned appropriate permissions.<\/li>\n<li><b>Automatically detect error messages:<\/b> Analyze data from chat history to identify common bottlenecks.<\/li>\n<li><b>Flexible response scenarios:<\/b> Use bots to suggest different response options depending on the type of question and urgency. Can prioritize urgent issues for staff to handle directly.<\/li>\n<p><\/p>\n<li><b>Cross-platform synchronization checks:<\/b> Ensure seamless communication between Messenger, Fanpage, and order management apps to avoid missing messages.<\/li>\n<p><\/p>\n<li><b>Report &amp; continuous improvement:<\/b> Monitor automatic reports on response time, missed messages, and customer satisfaction to adjust processes.<\/li>\n<p>\n<\/p><\/ul>\n<div style=\"margin-top:18px;\">\n<p>By applying the above steps synchronously, businesses not only limit incidents but also create a unified experience, increasing customer trust \u2013 a vital factor for growth in a digital competitive environment.\n<\/p><\/div>\n<p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/siness.jpg026d.jpg\" alt=\"Measuring conversion effectiveness and growth with Messenger Business\" title=\"\"><\/p>\n<h2 id=\"do-luong-hieu-qua-chuyen-doi-va-tang-truong-voi-messenger-business\">Measuring conversion effectiveness and growth with Messenger Business<\/h2>\n<h3>Measuring conversions: From messages to revenue<\/h3>\n<p><strong>DPS.MEDIA<\/strong> realize that Messenger Business is not just a chat tool but also a channel that helps SMEs optimize conversion efficiency at every step. According to the latest research from <i>Harvard Business Review<\/i>, response speed on Messenger can increase conversion rates by up to 30%. To maximize this potential, businesses can apply the following measurement metrics:<\/p>\n<ul>\n<li><strong>Message open rate:<\/strong> Usually reaches 85-90% \u2013 far exceeding traditional email marketing.<\/li>\n<li><strong>Response rate:<\/strong> Measures the number of customer replies, indicating actual interest.<\/li>\n<li><strong>Conversion from conversation to order:<\/strong> Track via UTM-tagged links or CRM integration.<\/li>\n<li><strong>Request processing time:<\/strong> The faster, the more trust is built, shortening the customer journey.<\/li>\n<\/ul>\n<h3>Sustainable growth with smart data management \n<h3>Measuring conversions: From messages to revenue<\/h3>\n<\/h3><p><strong>DPS.MEDIA<\/strong> absolutely correct in emphasizing the role of Messenger Business in increasing conversion efficiency for SMEs. Each metric helps businesses answer the important question: Does this messaging activity actually drive revenue? Let\u2019s dive deeper into how to apply these metrics:<\/p>\n<ul>\n<li><strong>Message open rate (Open rate):<\/strong>  <\/li>\n<p>\n<\/p><\/ul>\n<p><\/p>\n<p>  Usually significantly higher (85-90%) compared to email marketing (usually below 20%) <a href=\"https:\/\/hbr.org\/2022\/04\/the-messaging-app-effect-how-messaging-changes-the-way-we-shop\" rel=\"nofollow noopener\" target=\"_blank\">[HarvardBusinessReview[HarvardBusinessReview<\/a>]. This is a sign that customers prioritize receiving information and exchanging quickly on the \u201cmessenger\u201d platform instead of traditional channels.<\/p>\n<ul>\n<li><strong>Response rate:<\/strong>  <\/li>\n<p>\n<\/p><\/ul>\n<p><\/p>\n<p>  Not only measures quantity but also reflects the quality of the conversation. By integrating an automatic reply chatbot, businesses can maintain a high response rate while automating the intake of potential customers.<\/p>\n<ul>\n<li><strong>conversion from chat to order:<\/strong>  <\/li>\n<p>\n<\/p><\/ul>\n<p><\/p>\n<p>  This is the most important index. In reality, applying links containing UTM codes and connecting data with CRM helps businesses verify \u201cconversations turning into revenue\u201d from each chat. According to a Facebook survey, nearly 65% of users tend to make a purchase after chatting with a brand via Messenger <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/messaging-drives-sales\" rel=\"nofollow noopener\" target=\"_blank\">[FacebookBusinessInsights[FacebookBusinessInsights<\/a>].<\/p>\n<ul>\n<li><strong>First Response Time:<\/strong>  <\/li>\n<p>\n<\/p><\/ul>\n<p><\/p>\n<p>  The faster the response, the higher the conversion rate. Harvard Business Review points out: For every minute of delay, the conversion rate drops by 7%. <a href=\"https:\/\/hbr.org\/2011\/03\/the-short-life-of-online-sales-leads\" rel=\"nofollow noopener\" target=\"_blank\">[HarvardBusinessReview[HarvardBusinessReview<\/a>].<\/p>\n<hr>\n<h3>Sustainable growth with smart data management<\/h3>\n<p>By leveraging intelligent data management systems, businesses can easily track the entire customer journey: entry source via Inbox, processing status, order status, etc. When combining Messenger with CRM and data analytics tools, businesses not only optimize order closing but also increase the ability to remarket and build sustainable customer relationships.<\/p>\n<p><strong>In summary:<\/strong>  <\/p>\n<p>Measure correctly \u2013 process quickly \u2013 manage data effectively is the closed cycle that helps Messenger Business become a solid revenue growth \u201claunchpad\u201d for SMEs in the digital age.<\/p>\n<hr>\n<blockquote><p><strong>Reference:<\/strong>  <\/p><\/blockquote>\n<p><\/p>\n<blockquote><p>\u2013 <a href=\"https:\/\/hbr.org\/2022\/04\/the-messaging-app-effect-how-messaging-changes-the-way-we-shop\" rel=\"nofollow noopener\" target=\"_blank\">Harvard Business Review: The Messaging App effect<\/a>  <\/p><\/blockquote>\n<p><\/p>\n<blockquote><p>\u2013 <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/messaging-drives-sales\" rel=\"nofollow noopener\" target=\"_blank\">Facebook Business Insights: Messaging Drives Sales<\/a><\/p><\/blockquote>\n<h2 id=\"outro\">Final Thoughts<\/h2>\n<p>Installing and using Messenger Business not only helps businesses maintain quick connections with customers, but also opens up many opportunities to optimize marketing campaigns and customer care effectively. When combined with management and automation tools, Messenger can become a powerful sales channel, especially for SMEs looking to expand their digital presence.<\/p>\n<p>At DPS.MEDIA, we recognize that systematic investment in communication infrastructure like Messenger is an important first step for a sustainable marketing strategy. If you have already set up Messenger Business, try exploring additional features such as chatbots, auto-replies, or CRM integration to enhance customer experience.<\/p>\n<p>In addition, businesses should also consider linking Messenger with advertising channels such as Facebook ads to boost direct conversions from conversations. Gaining deeper insights into user behavior in conversations will also help you fine-tune your messaging and marketing content. If you are interested in building multi-channel sales funnels, personalizing experiences on digital platforms, or retargeting strategies via Messenger, don't hesitate to explore more articles from DPS.MEDIA or contact us directly for specific solutions.<\/p>\n<p>How have you applied Messenger Business to your Fanpage? Share your experiences and perspectives in the comments below or join the discussion with the community to spread more value to small and medium businesses in Vietnam. <\/p>\n<\/div><\/tr><\/tbody><\/table>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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Messenger Business for Fanpage is the key solution, helping SMEs save time, enhance customer experience, and boost conversions right within the conversation. According to the survey [...]<\/p>","protected":false},"author":13,"featured_media":23707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,75],"tags":[234,397,680,374,181,272,411],"class_list":["post-23706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-facebook-marketing","tag-cham-soc-khach-hang","tag-facebook-marketing","tag-huong-dan-ky-thuat","tag-kinh-doanh-truc-tuyen","tag-mang-xa-hoi","tag-quan-ly-fanpage","tag-tiep-thi-so"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23706"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/23707"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}