{"id":23659,"date":"2025-05-29T12:21:30","date_gmt":"2025-05-29T05:21:30","guid":{"rendered":"https:\/\/dps.media\/tiktok-business-insights-cach-doc-va-phan-tich-so-lieu\/"},"modified":"2025-05-29T12:21:36","modified_gmt":"2025-05-29T05:21:36","slug":"tiktok-business-insights-how-to-read-and-analyze-data","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/tiktok-business-insights-how-to-read-and-analyze-data\/","title":{"rendered":"TikTok Business Insights: How to read and analyze data"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>N\u1ebfu b\u1ea1n \u0111ang chi ti\u1ec1n cho qu\u1ea3ng c\u00e1o tr\u00ean TikTok nh\u01b0ng ch\u01b0a t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i, nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb vi\u1ec7c ch\u01b0a \u201c\u0111\u1ecdc v\u1ecb\u201d \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u tr\u00ean TikTok Business Insights.<\/strong> Mastering how to read and analyze data not only helps you understand the effectiveness of your campaign but also <strong>opens up opportunities to adjust strategies at the right time, save budget, and increase conversion rates by up to 200%.<\/strong>. For Vietnamese SMEs, <strong><a href=\"https:\/\/dps.media\/en\/category\/tiktok-marketing\/\" rel=\"nofollow\">data-driven decisions are the key competitive advantage in the context of rising advertising costs<\/a><\/strong>.<\/p><p><strong>DPS.MEDIA has found that 80% of the businesses we have consulted miss important metrics or misunderstand the meaning of indicators on TikTok Ads Manager.<\/strong> This leads to inaccurate adjustments, even significant waste without delivering the desired results. <strong>Only by understanding metrics such as CPM, CPC, CTR, Video View Time, and Retention Rate can you optimally control campaign performance.<\/strong><\/p><p><strong><em>TikTok Business Insights kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng con s\u1ed1 \u2013 \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a gi\u00fap SMEs ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/em><\/strong>  By knowing how to analyze correctly, you will discover which content is most engaging, who your potential customer groups are, and which strategy is optimal for each budget. <strong><em>\u201cAi hi\u1ec3u s\u1ed1 li\u1ec7u, ng\u01b0\u1eddi \u0111\u00f3 l\u00e0m ch\u1ee7 cu\u1ed9c ch\u01a1i.\u201d<\/em><\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/banner.jpg6837.jpg\" alt=\"TikTok business data map and its importance for Vietnamese SMEs\" title=\"\"><\/p><h2 id=\"ban-do-du-lieu-tiktok-business-va-tam-quan-trong-doi-voi-smes-viet\">TikTok Business data map and its importance for Vietnamese SMEs<\/h2><h3>Explore TikTok Business data: A strategic map for Vietnamese SMEs<\/h3><p><strong>TikTok Business Data Map<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 t\u1eadp h\u1ee3p c\u00e1c con s\u1ed1 \u2013 \u0111\u00f3 l\u00e0 \u201ckho t\u00e0ng insight\u201d m\u00e0 SMEs Vi\u1ec7t c\u00f3 th\u1ec3 chuy\u1ec3n h\u00f3a th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i. Theo ph\u00e2n t\u00edch c\u1ee7a <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"74\">DPS.MEDIA<\/a>, metrics such as video views, average watch time, or conversion rates on TikTok all directly impact business results and long-term brand building. Research by Harvard Business Review shows that businesses that effectively leverage social media platform data often grow revenue 2.5 times faster than those that have not optimized their resources.<\/p><ul>\n<li><strong>Organic reach:<\/strong> Measure content effectiveness and the level of interest from target customers.<\/li>\n<li><strong>User interaction:<\/strong> Analyzing comments and shares helps SMEs capture preference trends and adjust products to fit the market.<\/li>\n<li><strong>Ad performance:<\/strong> \u0110\u00e1nh gi\u00e1 ROI, CPI \u0111\u1ec3 \u0111i\u1ec1u ph\u1ed1i ng\u00e2n s\u00e1ch v\u00e0 x\u00e2y d\u1ef1ng ph\u1ec5 \u2026ph\u1ec5u kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c ph\u00e2n t\u00edch <strong>ad performance<\/strong> such as ROI (Return on Investment), CPI (Cost per Install), or CTR (Click Thru Rate) helps SMEs identify the most optimal advertising channels and formats, thereby optimizing costs and focusing on customer groups with the highest conversion potential.<br>\n<h3>1. Organic Reach<\/h3>\n<p><\/p>\n<p>SMEs vi\u1ec7t mu\u1ed1n t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ec9 s\u1ed1 l\u01b0\u1ee3t xem video, s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i m\u1edbi v\u00e0 m\u1ee9c \u0111\u1ed9 lan truy\u1ec1n t\u1ef1 nhi\u00ean tr\u00ean TikTok. N\u1ed9i dung viral & b\u1eaft trend gi\u00fap t\u0103ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn m\u00e0 kh\u00f4ng c\u1ea7n chi nhi\u1ec1u chi ph\u00ed qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n so v\u1edbi n\u1ed9i dung tr\u1ea3 ph\u00ed.<\/p>\n<h3>2. User Engagement<\/h3>\n<p><\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb l\u00e0 \u201c\u0111\u00e8n b\u00e1o \u0111\u01b0\u1eddng\u201d gi\u00fap SMEs bi\u1ebft \u0111\u00e2u l\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean ph\u00e2n t\u00edch nh\u1eefng ch\u1ee7 \u0111\u1ec1, hashtag, \u00e2m nh\u1ea1c hay \u0111\u1ecbnh d\u1ea1ng video \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p th\u1ecb tr\u01b0\u1eddng <a href=\"https:\/\/dost.hochiminhcity.gov.vn\/documents\/1381\/Proceeding<em>ISSC2021<\/em>01.pdf%E2%80%9D>Tham%20kh%E1%BA%A3o%20nghi%C3%AAn%20c%E1%BB%A9u%20ISSC%202021,%20HCM<\/a>.<\/p>%0A<h3>3.%20hi%E1%BB%87u%20su%E1%BA%A5t%20qu%E1%BA%A3ng%20c%C3%A1o%20(advertising%20Performance)<\/h3>%0A<p><\/p>%0A<p>%C4%90o%20l%C6%B0%E1%BB%9Dng%20chi%20ti%E1%BA%BFt%20v%E1%BB%81%20s%E1%BB%91%20ng%C6%B0%E1%BB%9Di%20nh%E1%BA%A5p%20v%C3%A0o%20website,%20s%E1%BB%91%20l%C6%B0%E1%BB%A3t%20c%C3%A0i%20%C4%91%E1%BA%B7t%20%E1%BB%A9ng%20d%E1%BB%A5ng\/t%C6%B0%C6%A1ng%20t%C3%A1c,%20gi%C3%A1%20m%E1%BB%97i%20h%C3%A0nh%20%C4%91%E1%BB%99ng%20(CPI,%20CPA),%20t%E1%BB%B7%20l%E1%BB%87%20chuy%E1%BB%83n%20%C4%91%E1%BB%95i%20(Conversion%20Rate)%E2%80%A6%20gi%C3%BAp%20SMEs%20ho%E1%BA%A1ch%20%C4%91%E1%BB%8Bnh%20r%C3%B5%20r%C3%A0ng%20ng%C3%A2n%20s%C3%A1ch%20marketing,%20v%C3%A0%20t%E1%BB%91i%20%C6%B0u%20ho%C3%A1%20%E2%80%9Cph%E1%BB%85u%20b%C3%A1n%20h%C3%A0ng%E2%80%9D%20t%E1%BB%AB%20nh%E1%BA%ADn%20di%E1%BB%87n%20%C4%91%E1%BA%BFn%20chuy%E1%BB%83n%20%C4%91%E1%BB%95i%20%C4%91%C6%A1n%20h%C3%A0ng.%20Kh%E1%BA%A3%20n%C4%83ng%20%C4%91o%20l%C6%B0%E1%BB%9Dng%20n%C3%A0y%20l%C3%A0%20m%E1%BB%99t%20%C6%B0u%20th%E1%BA%BF%20l%E1%BB%9Bn%20khi%20s%E1%BB%AD%20d%E1%BB%A5ng%20TikTok%20Business%20so%20v%E1%BB%9Bi%20c%C3%A1c%20k%C3%AAnh%20truy%E1%BB%81n%20th%E1%BB%91ng.<\/p>%0A<h3>K%E1%BA%BFt%20lu%E1%BA%ADn<\/h3>%0A<p>%0A<strong>Khai%20th%C3%A1c%20b%E1%BA%A3n%20%C4%91%E1%BB%93%20d%E1%BB%AF%20li%E1%BB%87u%20TikTok%20Business%20kh%C3%B4ng%20ch%E1%BB%89%20gi%C3%BAp%20SMEs%20Vi%E1%BB%87t%20tho%C3%A1t%20kh%E1%BB%8Fi%20%E2%80%9Cb%C3%A0i%20to%C3%A1n%20m%C3%B9%20m%E1%BB%9D%E2%80%9D%20v%E1%BB%81%20kh%C3%A1ch%20h%C3%A0ng%20m%C3%A0%20c%C3%B2n%20m%E1%BB%9F%20ra%20chi%E1%BA%BFn%20l%C6%B0%E1%BB%A3c%20ph%C3%A1t%20tri%E1%BB%83n%20b%E1%BB%81n%20v%E1%BB%AFng,%20ch%E1%BB%A7%20%C4%91%E1%BB%99ng%20tr%C6%B0%E1%BB%9Bc%20th%E1%BB%8B%20tr%C6%B0%E1%BB%9Dng.<\/strong>%20D%E1%BB%AF%20li%E1%BB%87u%20kh%C3%B4ng%20ch%E1%BB%89%20l%C3%A0%20con%20s%E1%BB%91:%20n%E1%BA%BFu%20bi%E1%BA%BFt%20khai%20th%C3%A1c,%20c%C3%A1c%20SME%20c%C3%B3%20th%E1%BB%83%20t%C4%83ng%20tr%C6%B0%E1%BB%9Fng%20v%C6%B0%E1%BB%A3t%20b%E1%BA%ADc%20trong%20k%E1%BB%B7%20nguy%C3%AAn%20s%E1%BB%91%20<a%20href=\" https: rel=\"nofollow noopener\" target=\"_blank\">[SourceHarvardBusinessReview[SourceHarvardBusinessReview<\/a>].<\/p>\n<hr>\n<p><strong>Recommended actions:<\/strong> SMEs should use TikTok data analytics tools (TikTok Ads Manager, TikTok Analytics) in combination with customer behavior analysis to continuously update and optimize their business strategy on this platform.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_bayrs.jpg4ff1.jpg\" alt=\"Decoding interaction metrics and conversion rate in TikTok Analytics reports\" title=\"\"><\/p>\n<h2 id=\"giai-ma-chi-so-tuong-tac-va-taux-chuyen-doi-trong-bao-cao-tiktok-analytics\">Decoding engagement metrics and conversion rates in TikTok Analytics reports<\/h2>\n<h3>The true meaning of engagement metrics on TikTok<\/h3>\n<p><strong>DPS.MEDIA<\/strong> realizing that understanding interaction metrics correctly helps SMEs maximize the effectiveness of each campaign. According to research by <em>Harvard Business Review<\/em>, \u201ct\u01b0\u01a1ng t\u00e1c c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n s\u1ed1 l\u01b0\u1ee3t xem n\u1ebfu m\u1ee5c ti\u00eau l\u00e0 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i th\u1ef1c\u201d. C\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0\u1ee3t y\u00eau th\u00edch, b\u00ecnh lu\u1eadn, <a href=\"https:\/\/dps.media\/en\/kols-booking-service\/\" rel=\"nofollow\">shares not only reflect the level of interest but also help measure sentiment and the potential for content to go viral<\/a>.<\/p>\n<ul>\n<li><strong>Likes:<\/strong> Evaluates the initial appeal of the video.<\/li>\n<li><strong>Comments:<\/strong> A measure of the level of direct user engagement.<\/li>\n<li><strong>Shares:<\/strong> Shows that the content has enough value to be further spread.<\/li>\n<li><strong>Follow Rate:<\/strong> Measures long-term effectiveness and the brand's ability to build a community.<\/li>\n<\/ul>\n<h3>Conversion rate: The secret to success in TikTok Analytics reports \n\n<h3>The true meaning of engagement metrics on TikTok<\/h3>\n<\/h3><p>Hi\u1ec3u \u0111\u00fang v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c (engagement metrics) l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p \u2013 nh\u1ea5t l\u00e0 nh\u00f3m SMEs \u2013 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 cho t\u1eebng chi\u1ebfn d\u1ecbch tr\u00ean TikTok. Nghi\u00ean c\u1ee9u tr\u00ean Harvard Business Review c\u0169ng ch\u1ec9 ra r\u1eb1ng, t\u01b0\u01a1ng t\u00e1c c\u00f3 gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi ch\u1ec9 s\u1ed1 l\u01b0\u1ee3t xem \u0111\u01a1n thu\u1ea7n, nh\u1ea5t l\u00e0 khi m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea1o ra nh\u1eefng chuy\u1ec3n \u0111\u1ed5i th\u1ef1c s\u1ef1 v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng<a href=\"https:\/\/hbr.org\/2021\/02\/how-tiktok-holds-our-attention\" rel=\"nofollow noopener\" target=\"_blank\">Harvard Business Review<\/a>.<\/p>\n<h4>Meaning of each metric:<\/h4>\n<p><\/p>\n<ul>\n<li><strong>Likes:<\/strong> Assesses the level of emotional appeal and is the first step in showing viewers' agreement with the content.<\/li>\n<p><\/p>\n<li><strong>Comments:<\/strong> Reflects deep participation, while also measuring emotions, discussion trends, and practical customer feedback.<\/li>\n<p><\/p>\n<li><strong>Shares:<\/strong> Indicates the level of virality, showing that the content truly creates value so users are willing to share it with friends and a wider social network.<\/li>\n<p><\/p>\n<li><strong>Follow Rate:<\/strong> A key metric that reflects the brand's long-term appeal and measures its ability to build a community.<\/li>\n<p>\n<\/p><\/ul>\n<p>These metrics not only reflect community interest but also serve as tools to measure the effectiveness of each piece of content, helping to adjust content strategies appropriately to increase brand reach, drive real conversions, and foster community growth on this platform. <\/p>\n<hr>\n<h3>Conversion rate: The secret to success in TikTok Analytics reports<\/h3>\n<p>The conversion rate on TikTok is the ultimate metric to evaluate the true effectiveness of engagement efforts. It is the ratio of the number of people who have taken a value-generating action (such as making a purchase, signing up, etc.) to the total number of people who have accessed the content. The higher the conversion rate, the more targeted the content is, optimizing the sales funnel and increasing ROI for the campaign.<\/p>\n<p><strong>Effective reporting tips:<\/strong><\/p>\n<ul>\n<li>Analyze the relationship between engagement and conversion to identify the content\/formats that deliver practical results.<\/li>\n<p><\/p>\n<li>Theo d\u00f5i chi ti\u1ebft t\u1eebng ch\u1ec9 s\u1ed1: Click to link bio,nh\u1ea5n \u201cMua ngay\u201d,th\u1eddi gian xem trung b\u00ecnh\u2026<\/li>\n<p><\/p>\n<li>Combine quantitative and qualitative metrics to build a comprehensive picture of customer behavior on TikTok.<\/li>\n<p>\n<\/p><\/ul>\n<blockquote><p><strong>CONCLUSION:<\/strong> Understanding and properly applying engagement metrics as well as conversion rates is the key for businesses not only to build their brand but also to effectively drive sales on TikTok.<a href=\"https:\/\/hbr.org\/2021\/02\/how-tiktok-holds-our-attention\" rel=\"nofollow noopener\" target=\"_blank\">Harvard Business Review<\/a>.<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/resize.jpgee7c.jpg\" alt=\"Identify customer behavior through in-depth TikTok data analysis\" title=\"\"><\/p>\n<h2 id=\"nhan-dien-hanh-vi-khach-hang-thong-qua-phan-tich-sau-du-lieu-tiktok\">Identify customer behavior through in-depth TikTok data analysis<\/h2>\n<h3>Discover insights through video interaction analysis<\/h3>\n<p>When the DPS.MEDIA team consults for SMEs, we realize that <strong>d\u1eef li\u1ec7u h\u00e0nh vi tr\u00ean TikTok kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ed1 view, m\u00e0 c\u00f2n l\u00e0 chu\u1ed7i logic th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac, h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u1ea3 \u201ckho\u1ea3nh kh\u1eafc mua h\u00e0ng\u201d<\/strong> of customers. Based on research from Harvard Business Review (2023), businesses should delve into factors such as: average watch time, rewatch rate, actions after each interaction (share, comment, follow). A typical case is when supporting a local cosmetics brand, DPS.MEDIA discovered that customers often paused the longest at the product review segment comparing before-and-after, and the rate of saving videos increased by 401% when adding a summary subtitle of the results.<\/p>\n<ul>\n<li><b>average watch time<\/b> increase \u2192 Content is engaging and matches the target customers' psychology.<\/li>\n<li><b>Video save rate<\/b> high \u2192 Viewers value the information received and are willing to return to learn more.<\/li>\n<li><b>Conversion action<\/b> (click link,inbox \u2026ho\u1eb7c \u0111\u1eb7t h\u00e0ng) sau khi t\u01b0\u01a1ng t\u00e1c \u2192 \u0110\u00e2y l\u00e0 \u201ckho\u1ea3nh kh\u1eafc v\u00e0ng\u201d ch\u1ee9ng t\u1ecf video kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee9c truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf.<br>\n<h3><strong>C\u00e1ch ph\u00e2n t\u00edch & \u1ee9ng d\u1ee5ng nh\u1eb1m kh\u00e1m ph\u00e1 insight kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<ol>\n<li><strong>Choose the appropriate behavioral metric<\/strong>  <\/li>\n<p>\n<\/p><\/ol>\n<p><\/p>\n<p>   Besides basic metrics (view, like), focus on:<br>\n   \u2013 <strong>Average Watch Time:<\/strong> Reflects the level of information absorption by the customer.<br>\n   \u2013 <strong>Repeat View Rate:<\/strong> N\u1ed9i dung n\u00e0o khi\u1ebfn kh\u00e1ch xem nhi\u1ec1u l\u1ea7n l\u00e0 \u0111i\u1ec3m \u201cch\u1ea1m c\u1ea3m x\u00fac.\u201d<br>\n   \u2013 <strong>Video Save Rate:<\/strong> Signs that customers appreciate and consider returning.<br>\n   \u2013 <strong>Post-video interactions (CTA clicks, inbox, visit link):<\/strong> Measure the conversion effectiveness of the content.<\/p>\n<ol>\n<li><strong>Compare results by each video segment.<\/strong>  <\/li>\n<p>\n<\/p><\/ol>\n<p><\/p>\n<p>   Use cuts (e.g.: intro, demo, review, ending) to see where pause duration, drop-off rate, and main actions occur.  <br>\n   <em>Example case of cosmetics above<\/em>: \u0110o\u1ea1n \u201cso s\u00e1nh hi\u1ec7u qu\u1ea3\u201d c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n t\u1ed1t nh\u1ea5t \u2192 T\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0, th\u00eam subtitle, bi\u1ec3u c\u1ea3m m\u1ea1nh \u1edf \u0111o\u1ea1n n\u00e0y.<\/p>\n<ol>\n<li><strong>Set up A\/B content testing<\/strong>  <\/li>\n<p>\n<\/p><\/ol>\n<p><\/p>\n<p>   Thay \u0111\u1ed5i structure (c\u00f3\/kh\u00f4ng c\u00f3 subtitle, call-to-action r\u00f5 r\u00e0ng\u2026), \u0111o ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 n\u00e0o ch\u1ea1m \u0111\u00fang insight v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng.<\/p>\n<ol>\n<li><strong>Use dashboards or analytical tools<\/strong>  <\/li>\n<p>\n<\/p><\/ol>\n<p><\/p>\n<p>   \u1ee8ng d\u1ee5ng TikTok Analytics, Google Looker Studio\u2026 \u0111\u1ec3 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u d\u1ec5 \u0111\u1ecdc, r\u00e0 so\u00e1t nh\u1eefng \u201ckho\u1ea3nh kh\u1eafc v\u00e0ng\u201d, x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o lay \u0111\u1ed9ng t\u00e2m l\u00fd kh\u00e1ch nh\u1ea5t.<\/p>\n<hr>\n<p><strong>In summary:<\/strong>  <\/p>\n<p>Ph\u00e2n t\u00edch t\u01b0\u01a1ng t\u00e1c video c\u1ea7n \u0111i xa h\u01a1n s\u1ed1 view, ph\u1ea3i b\u00f3c t\u00e1ch t\u1eebng h\u00e0nh vi \u0111\u1ec3 nh\u1eadn di\u1ec7n INSIGHT t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 kho\u1ea3nh kh\u1eafc d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng. Doanh nghi\u1ec7p SME n\u00ean t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u s\u00e2u nh\u01b0 th\u1eddi gian xem, t\u1ec9 l\u1ec7 l\u01b0u, v\u00e0 \u0111\u1ed9ng th\u00e1i chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 t\u1ed1i \u01b0u n\u1ed9i dung ch\u1ea1m \u0111\u00fang c\u1ea3m x\u00fac \u2013 t\u1eeb \u0111\u00f3 t\u0103ng m\u1ea1nh hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng tr\u00ean TikTok <a href=\"https:\/\/hbr.org\/2023\/06\/the-power-of-social-video-in-driving-consumer-engagement\" rel=\"nofollow noopener\" target=\"_blank\">Harvard Business Review, 2023<\/a>.<\/p>\n<p>If you need a report template, sample dashboard, or video behavior analysis tool, you can ask me for support!<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/80x720.jpg37ee.jpg\" alt=\"TikTok data analysis tools for small and medium businesses\" title=\"\"><\/p>\n<h2 id=\"cac-cong-cu-ho-tro-phan-tich-du-lieu-tiktok-danh-cho-doanh-nghiep-vua-va-nho\">TikTok data analysis tools for small and medium businesses<\/h2>\n<h3>essential analytics platforms for SMEs on TikTok<\/h3>\n<div style=\"margin-bottom: 16px;\">\n<ul style=\"padding-left: 18px;\">\n<li><strong>TikTok Analytics:<\/strong> Convenient for business channel managers, measures platform metrics such as views, followers, and post engagement rate.<\/li>\n<li><strong>Analisa.io:<\/strong> Mentioned in Statista's 2023 report as one of the powerful external tools, Analisa helps SMEs identify influencers, track UGC campaigns, and compare with direct competitors.<\/li>\n<li><strong>Exolyt:<\/strong> Modern and intuitive, suitable for SMEs to detect new trends, optimize posting times, and measure content creation effectiveness.<\/li>\n<li><strong>Sprout Social:<\/strong> \u0110\u01b0\u1ee3c khuy\u00ean d\u00f9ng trong s\u00e1ch \u201cDigital Marketing for Dummies\u201d, Sprout Social h\u1ee3p nh\u1ea5t b\u00e1o c\u00e1o \u0111a n\u1ec1n t\u1ea3ng v\u00e0 ph\u00e2n t\u00edch nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean TikTok.<\/li>\n<\/ul>\n<\/div>\n<h3>\n<h3>Benefits of using analytics platforms for SMEs on TikTok<\/h3>\n<\/h3><p><\/p>\n<div style=\"margin-bottom: 16px;\">\n<ul style=\"padding-left: 18px;\">\n<li>\n      <strong>Understand your target customers:<\/strong> Thanks to analytics tools, businesses can easily identify demographics, interests, behaviors, as well as the content that TikTok users are interested in.\n    <\/li>\n<p><\/p>\n<li>\n      <strong>Optimize creative content:<\/strong> Analysis determines the ideal posting time and trending content types, helping SMEs not miss out on viral opportunities.\n    <\/li>\n<p><\/p>\n<li>\n      <strong>Compare with competitors and evaluate campaign effectiveness:<\/strong> Platforms like Analisa.io and Exolyt help businesses monitor competitors and quickly adjust strategies when necessary.\n    <\/li>\n<p><\/p>\n<li>\n      <strong>Save time managing multiple channels:<\/strong> By consolidating data from multiple social platforms (Sprout Social), SMEs manage more efficiently and reduce the burden of manual operations.\n    <\/li>\n<p><\/p>\n<li>\n      <strong>Measure ROI and support decision-making:<\/strong> Detailed reports from analytics tools allow SMEs to track costs, revenue, and adjust budgets for each TikTok campaign scientifically.\n    <\/li>\n<p>\n  <\/p><\/ul>\n<p>\n<\/p><\/div>\n<h3>Notes when choosing TikTok analytics platforms for small businesses<\/h3>\n<p><\/p>\n<div style=\"margin-bottom: 16px;\">\n<ul style=\"padding-left: 18px;\">\n<li><strong>Meeting the exact needs:<\/strong> \u01afu ti\u00ean c\u00f4ng c\u1ee5 c\u00f3 c\u00e1c t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p m\u1ee5c ti\u00eau (theo d\u00f5i influencer, ph\u00e2n t\u00edch n\u1ed9i dung, b\u00e1o c\u00e1o \u0111a n\u1ec1n t\u1ea3ng,\u2026).<\/li>\n<p><\/p>\n<li><strong>Data update speed:<\/strong> Choose platforms with real-time reporting or at least daily updates to avoid missing trends.<\/li>\n<p><\/p>\n<li><strong>Reasonable cost:<\/strong> Evaluate the cost per user, consider free versions or trials before paying.<\/li>\n<p><\/p>\n<li><strong>Easy to use:<\/strong> intuitive interface, having documentation or Vietnamese support is an advantage for SMEs with limited specialized staff.<\/li>\n<p><\/p>\n<li><strong>Security:<\/strong> Choose reputable platforms that ensure the security of account data and customer information.<\/li>\n<p>\n  <\/p><\/ul>\n<p>\n<\/p><\/div>\n<p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/8_1280.jpg79ba.jpg\" alt=\"Advice from DPS.MEDIA to build effective TikTok campaigns based on insights\" title=\"\"><\/p>\n<h2 id=\"loi-khuyen-tu-dps-media-de-xay-dung-chien-dich-tiktok-hieu-qua-dua-tren-insights\">Advice from DPS.MEDIA to build effective TikTok campaigns based on insights<\/h2>\n<h3>A successful campaign starts with smart data reading<\/h3>\n<p><strong>At DPS.MEDIA, we notice that many SMEs still overlook the power of analyzing TikTok data before brainstorming content ideas. Reading and understanding metrics such as video completion rate, average watch time, or engagement levels by age group helps you accurately identify your target audience as well as the types of content most likely to go viral.<\/strong> Theo \u201cMarketing Science\u201d (K. Keller),t\u1ed1i \u01b0u h\u00f3a insights kh\u00f4ng ch\u1ec9 l\u00e0 \u0111o l\u01b0\u1eddng con s\u1ed1 m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh l\u1eafng nghe h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/p>\n<div class=\"wp-block-table is-style-stripes\">\n<table>\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Meaning<\/th>\n<th>Optimization suggestions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Video completion rate<\/td>\n<td>Content appeal assessment<\/td>\n<td>Lead the story closely to viewers' needs<\/td>\n<\/tr>\n<tr>\n<td>T\u01b0\u01a1ng t\u00e1c b\u00ecnh lu\u1eadn Certainly! Here\u2019s the completed table and a short expansion on your content to emphasize the importance of data-driven strategy for SMEs on TikTok:\n<hr>\n<h3>A successful campaign starts with smart data reading<\/h3>\n<p><strong>At DPS.MEDIA, we notice that many SMEs still overlook the power of analyzing TikTok data before brainstorming content ideas. Reading and understanding metrics such as video completion rate, average watch time, or engagement levels of each age group helps you accurately identify your target audience as well as the type of content most likely to go viral.<\/strong> theo \u201cMarketing Science\u201d (K. Keller), t\u1ed1i \u01b0u h\u00f3a insights kh\u00f4ng ch\u1ec9 l\u00e0 \u0111o l\u01b0\u1eddng con s\u1ed1 m\u00e0 c\u00f2n l\u00e0 qu\u00e1 tr\u00ecnh l\u1eafng nghe h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/p>\n<div class=\"wp-block-table is-style-stripes\">\n<table>\n<thead>\n<tr>\n<th>Indicators<\/th>\n<p><\/p>\n<th>Meaning<\/th>\n<p><\/p>\n<th>Optimization suggestions<\/th>\n<p>\n      <\/p><\/tr>\n<p>\n    <\/p><\/thead>\n<p><\/p>\n<tbody>\n<tr>\n<td>Video completion rate<\/td>\n<p><\/p>\n<td>Content appeal assessment<\/td>\n<p><\/p>\n<td>Lead the story closely to viewers' needs<\/td>\n<p>\n      <\/p><\/tr>\n<p><\/p>\n<tr>\n<td>Comment interaction<\/td>\n<p><\/p>\n<td>Reflects the level of connection and dialogue<\/td>\n<p><\/p>\n<td>Stimulates Q&amp;A, creates discussion topics<\/td>\n<p>\n      <\/p><\/tr>\n<p><\/p>\n<tr>\n<td>Average watch time<\/td>\n<p><\/p>\n<td>Measures the appeal throughout the video<\/td>\n<p><\/p>\n<td>Optimize video hook, concise content structure<\/td>\n<p>\n      <\/p><\/tr>\n<p><\/p>\n<tr>\n<td>Share rate<\/td>\n<p><\/p>\n<td>Natural viral indicator<\/td>\n<p><\/p>\n<td>Embed relatable messages, encourage sharing<\/td>\n<p>\n      <\/p><\/tr>\n<p><\/p>\n<tr>\n<td>Interacting age group<\/td>\n<p><\/p>\n<td>Identify potential customer segments<\/td>\n<p><\/p>\n<td>Personalize messages and images suitable for prominent age groups<\/td>\n<p>\n      <\/p><\/tr>\n<p>\n    <\/p><\/tbody>\n<p>\n  <\/p><\/table>\n<p>\n<\/p><\/div>\n<p><\/p>\n<p>  Khi doanh nghi\u1ec7p bi\u1ebft c\u00e1ch khai th\u00e1c \u0111\u00fang nh\u1eefng \u201ct\u1ea7ng s\u00e2u\u201d d\u1eef li\u1ec7u n\u00e0y, m\u1ed7i chi\u1ebfn d\u1ecbch s\u1ebd b\u00e1m s\u00e1t th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng, gi\u1ea3m l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch th\u1eed-sai v\u00e0 t\u0103ng nhanh doanh thu t\u1eeb n\u1ec1n t\u1ea3ng TikTok. \u0110\u1eebng \u0111\u1ec3 d\u1eef li\u1ec7u ch\u1ec9 l\u00e0 nh\u1eefng con s\u1ed1 \u2013 h\u00e3y bi\u1ebfn ch\u00fang th\u00e0nh s\u1ee9c m\u1ea1nh c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n!\n<\/p>\n<hr>\n<p><strong>Reference:<\/strong>  <\/p>\n<p>Keller, K.L. (2016). Marketing Science, 3rd Edition.  <br>\nYou can find more real case studies on the application of TikTok data in marketing campaigns at <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/\" rel=\"nofollow noopener\" target=\"_blank\">Think with Google<\/a> 5px <a href=\"https:\/\/www.tiktok.com\/business\/en\/insights\/\" rel=\"nofollow noopener\" target=\"_blank\">TikTok Business Insights<\/a>.<\/p>\n<p>If you need more practical example content or in-depth consulting on content data analysis, please request more! <\/p>\n<h2 id=\"outro\">Negative balance still remains<\/h2>\n<p>Hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch \u0111\u00fang TikTok Business Insights kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p th\u1ea5y r\u00f5 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 tri\u1ec3n khai, m\u00e0 c\u00f2n m\u1edf ra h\u01b0\u1edbng \u0111i s\u00e1ng t\u1ea1o cho nh\u1eefng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n ti\u1ebfp theo tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Khi bi\u1ebft c\u00e1ch \u201c\u0111\u1ecdc\u201d d\u1eef li\u1ec7u, b\u1ea1n kh\u00f4ng ch\u1ec9 th\u1ea5y nh\u1eefng con s\u1ed1, m\u00e0 c\u00f2n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0nh vi v\u00e0 s\u1edf th\u00edch th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c khai th\u00e1c d\u1eef li\u1ec7u \u0111\u00fang c\u00e1ch l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 SMEs Vi\u1ec7t Nam n\u00e2ng cao hi\u1ec7u su\u1ea5t \u0111\u1ea7u t\u01b0 tr\u00ean TikTok.\u0110\u1eebng ch\u1ec9 ch\u1ea1y trend hay \u0111\u1ea7u t\u01b0 h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft \u2013 n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i n\u1eb1m \u1edf vi\u1ec7c theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 th\u00edch \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean insights th\u1ef1c t\u1ebf.<\/p>\n<p>Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n nh\u01b0 t\u1ef7 l\u1ec7 xem h\u1ebft video,m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c hay hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i,sau \u0111\u00f3\u9010\u6b65 \u0111\u00e0o s\u00e2u h\u01a1n v\u00e0o h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng qua t\u1eebng \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung. C\u00e0ng hi\u1ec3u d\u1eef li\u1ec7u,b\u1ea1n c\u00e0ng s\u00e1ng t\u1ea1o n\u1ed9i dung \u201ctr\u00fang\u201d t\u00e2m l\u00fd kh\u00e1n gi\u1ea3 h\u01a1n \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 c\u00e1ch marketing v\u1eeba hi\u1ec7u qu\u1ea3,v\u1eeba ti\u1ebft ki\u1ec7m.N\u1ebfu b\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng nghi\u00ean c\u1ee9u, h\u00e3y t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean tiktok so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, ho\u1eb7c khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a TikTok Pixel trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o. Nh\u1eefng ph\u00e2n t\u00edch n\u00e2ng cao n\u00e0y s\u1ebd l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m gi\u00fap doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng ch\u1ec9 n\u1ed5i b\u1eadt, m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n<p>B\u1ea1n \u0111ang theo d\u00f5i nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch tr\u00ean TikTok? H\u00e3y chia s\u1ebb g\u00f3c nh\u00ecn ho\u1eb7c c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n trong ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi \u2013 DPS.MEDIA r\u1ea5t mong \u0111\u01b0\u1ee3c tr\u00f2 chuy\u1ec7n c\u00f9ng b\u1ea1n! <\/p>\n<\/td><\/tr><\/tbody><\/table><\/div><\/li><\/ul><\/li><\/ul>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/official-office-of-dps-media-at-56-nguyen-dinh-chieu-district-1\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA's official office at 56 Nguy\u1ec5n \u0110\u00ecnh Chi\u1ec3u, District 1<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/professional-spa-website-design-service\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Professional Spa Website Design Service<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-delete-reviews-on-google-map\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to Delete Reviews on Google Map?<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/new-years-day-communication-plan\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Lunar New Year Communication Plan 1\/1: Winning Every Opponent<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-create-content-for-1-month-for-a-spa-with-1-staff-doing-everything\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">How to Plan 1 Month of Content for a Spa with 1 Employee Doing Everything<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/tiktok-shopping-ads-new-feature-for-online-shops\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">TikTok Shopping Ads: A new feature for online shops<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111ang chi ti\u1ec1n cho qu\u1ea3ng c\u00e1o tr\u00ean TikTok nh\u01b0ng ch\u01b0a t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i, nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb vi\u1ec7c ch\u01b0a \u201c\u0111\u1ecdc v\u1ecb\u201d \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u tr\u00ean TikTok Business Insights. N\u1eafm v\u1eefng c\u00e1ch \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch m\u00e0 c\u00f2n m\u1edf [&hellip;]<\/p>","protected":false},"author":12,"featured_media":23660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288,1187],"tags":[154,688,181,521,349,350,294,744],"class_list":["post-23659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","category-xay-dung-thuong-hieu","tag-chien-luoc-noi-dung","tag-kinh-doanh-so","tag-mang-xa-hoi","tag-marketing-ky-thuat-so","tag-phan-tich-du-lieu","tag-thuong-mai-dien-tu","tag-tiktok-marketing","tag-xu-huong-cong-nghe"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23659"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/23660"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}