{"id":23651,"date":"2025-05-29T12:14:48","date_gmt":"2025-05-29T05:14:48","guid":{"rendered":"https:\/\/dps.media\/ten-thuong-hieu-spa-mini-tai-nha-de-nho-de-dang-ky\/"},"modified":"2025-05-29T12:14:51","modified_gmt":"2025-05-29T05:14:51","slug":"brand-name-for-mini-spa-at-home-easy-to-remember-easy-to-register","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/brand-name-for-mini-spa-at-home-easy-to-remember-easy-to-register\/","title":{"rendered":"Easy-to-remember mini spa brand name at home, easy to register"},"content":{"rendered":"

Are you looking to open a mini home spa and need a name that's \u201ccatchy enough to remember, new enough to register\u201d?<\/strong> That is the first but decisive step in building a personal brand and attracting customers. A name is not just \u201ca name\u201d, but the first touchpoint that helps you stand out among hundreds of other small spas opening every month.<\/p>\n

According to statistics from DPS.MEDIA, over 72% of customers tend to choose services from brands with short, easy-to-read names that clearly evoke imagery.<\/strong> With the home spa market booming after the pandemic, choosing the right brand name will make it easier for you to register your business, build social media channels, and create a lasting impression.An effective name needs to meet 3 criteria at the same time:<\/strong> easy to remember, easy to pronounce, and easy to convey the service message. For example, names like L\u00e1 Spa<\/em>, Nh\u00e0 Spa<\/em>, M\u00e2y\u2064 Home\u2062 Spa<\/em> or Thiu\u2062 Spa<\/em> are not complicated but create a feeling of closeness, relaxation, and friendliness.<\/p>\n

However, naming is not just an aesthetic issue \u2013 it is a strategy.<\/strong> M\u1ed9t t\u00ean th\u01b0\u01a1ng\u200c hi\u1ec7u t\u1ed1t\u2064 gi\u00fap \u2064b\u1ea1n \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c\u200b ti\u00eau, t\u0103ng\u200d t\u1ec9 l\u1ec7 t\u00ecm ki\u1ebfm tr\u00ean Google, \u2062\u0111\u1ed3ng th\u1eddi \u200bthu\u1eadn l\u1ee3i\u200b h\u01a1n trong vi\u1ec7c b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c mua t\u00ean mi\u1ec1n tr\u1ef1c \u200btuy\u1ebfn. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n v\u1edbi m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p \u200bhi\u1ec7n nay.T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i \u0111\u00e3 h\u1ed7 tr\u1ee3 h\u01a1n 200+ spa, th\u1ea9m m\u1ef9\u2064 vi\u1ec7n trong vi\u1ec7c x\u00e2y d\u1ef1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u online v\u00e0 tri\u1ec3n khai nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u2063 s\u1ed1 hi\u1ec7u qu\u1ea3. We have found that brands with names of only 1-2 words, associated with emotions (C\u00fac Spa, \u1ea4p Home, B\u00ecnh An Spa, etc.) are able to build a loyal community 140% faster than brands with names that are too long or too difficult to understand.<\/strong><\/p>\n

The solution for you is to create a list of about 5-10 \u201cpotential\u201d names, check business registration, domain names, and advertising competition before making a decision.<\/strong> This does not take much time but helps avoid legal risks and optimizes future marketing costs.<\/p>\n

If you are nurturing a mini home spa, do not overlook the power of a name \u2013 because in the world of branding, the one who remembers you first is the one who chooses you!<\/em>
\"Why<\/p>\n

Why does a mini home spa brand need a memorable name<\/h2>\n

Brand name creates the first impression<\/h3>\n

In the mini home spa industry, brand name<\/strong> is not just a simple identification mark. It is also the first opportunity for customers to feel<\/strong> the quality of service. An easy-to-remember name helps customers easily recall and share with others. This not only enhances brand recognition<\/strong> but also expands the customer network through natural referrals<\/strong>.<\/p>\n

ability to register and protect the brand<\/h3>\n

Choosing an easy-to-remember name also makes the brand registration<\/strong> process more convenient. Simple, non-duplicate names will avoid complicated legal issues, helping your brand be better legally protected. Moreover, an easy-to-remember name will create trust<\/strong> in the eyes of customers and increase brand value.<\/p>\n

Real-life examples from successful brands<\/h3>\n

According to a recent study by DPS.MEDIA, brands such as \u2018Glow spa\u2019<\/strong> or \u2018Serene Retreat\u2019<\/strong> has succeeded in the Vietnamese market thanks to its familiar and easy-to-remember name. These names are not only concise but also bring a sense of relaxation<\/strong> and warmth, very suitable for the services they provide.<\/p>\n\n\n\n\n\n\n
Brand name<\/th>\nDescription<\/th>\nOutstanding features<\/th>\n<\/tr>\n<\/thead>\n
Glow spa<\/td>\nBrings youthfulness and radiance<\/td>\nEasy to remember, easy to register<\/td>\n<\/tr>\n
Serene retreat<\/td>\nA peaceful haven for the soul<\/td>\nEvokes a sense of relaxation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"Principles<\/p>\n

Principles for naming brands suitable for the personal spa market<\/h2>\n

Easy-to-remember, easy-to-pronounce names that suit the psychology of home customers<\/h3>\n

A mini home spa brand name does not need to be too elaborate but must achieve a high level of recognition<\/strong> right from the first contact. DPS.MEDIA finds that brands using gentle, easy-to-pronounce syllables such as L\u00e1 Spa, \u200dN\u00e2u Home Spa<\/em> or Th\u01b0 Gi\u00e3n House<\/em> often create a sense of closeness and comfort \u2013 an important factor in the home beauty market, where personalized experience<\/strong> is the core element.\n<\/p>\n

Based on the naming principles from the book Building A StoryBrand \u2013 Donald Miller<\/em>, the brand should \u201cclearly state what problem you solve\u201d through its name. This is especially important for the home spa model \u2013 customers need to associate it with relaxation, safety, and trust<\/strong> when reading the name.\n<\/p>\n

Names must be feasible when checking legal & SEO on digital platforms<\/h3>\n

One of the common mistakes DPS.MEDIA often sees is choosing a name that is too personal, leading to difficulties in trademark registration or in ranking high when optimizing SEO. To ensure protection and long-term development on digital platforms, consider the following principles:\n<\/p>\n

    \n
  • No duplication<\/strong> with already registered brands (check at the Intellectual Property Office)<\/li>\n
  • Easy to use as a website domain name<\/strong> & easy to use as a hashtag<\/li>\n
  • Does not contain hard-to-search characters<\/strong> or is easily confused with other keywords<\/li>\n<\/ul>\n\n\n\n\n\n\n\n
    Proposed name<\/th>\nSEO estimate (Google)<\/th>\nProtectability<\/th>\n<\/tr>\n<\/thead>\n
    M\u00e2y Spa Home<\/td>\nEasy to rank high in local SEO<\/td>\nHigh registration possibility<\/td>\n<\/tr>\n
    SoulCare at home<\/td>\nMedium competition<\/td>\nNeed further inspection<\/td>\n<\/tr>\n
    Th\u1ea3o M\u1ed9c Spa<\/td>\nMany duplicate results<\/td>\nRisk of being rejected<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Understanding the culture & consumer behavior of Vietnamese customers<\/h3>\n

    A spa name that wants to go the distance needs to reflect accurately the trend of slow living, wellness living<\/strong> characteristics of Vietnamese customers, especially urban women aged 28-45. According to research by Nielsen and the Vietnam beauty industry report 2023, this customer group tends to choose at-home services for flexibility and privacy. If the name achieves humanity, meditation, or evokes peace, it will be easier to connect.\n<\/p>\n

    From a deep brand consulting perspective, DPS.MEDIA often suggests clients explore local essence<\/strong> when naming: use Vietnamese or lightly mix in English but still keep the Vietnamese spirit such as S\u01b0\u01a1ng Spa, \u200bSen Home, \u00cam Spa<\/em>\u2026 These names are not only easy to remember but also inspire storytelling on social media.\n<\/p>\n

    \"Explore<\/p>\n

    Explore naming styles that create a unique mark for mini spas<\/h2>\n

    Subtle and memorable naming methods for home spas<\/h3>\n

    Naming a mini home spa brand<\/strong> is not just about choosing a nice name but also ensuring it is easy to remember and easy to register for copyright. According to brand recognition studies, a short, meaningful name will make a strong impression and help customers easily retain it in their minds. Especially, in the context of booming mini spas, having a unique brand name helps limit legal conflicts and creates differentiation in the market.<\/p>\n

    DPS.MEDIA often recommends that small businesses prioritize names containing keywords related to services or customer experiences, for example \u201cAn Nhien Spa\u201d<\/em> - both evokes relaxation and is easy to register on digital platforms. In addition, combining local or personalized elements (such as the spa owner's name or region) is also encouraged to increase uniqueness.<\/p>\n

    Popular brand naming styles and illustrations<\/h3>\n
      \n
    • Descriptive name type:<\/strong> Focus on services and benefits, for example: \u201cThanh thanh Spa\u201d<\/em>, \u201cRelax At Home\u201d.<\/li>\n
    • Creative name\/imaginary space:<\/strong> Harnessing gentleness and beauty: \u201cRadiant Spa\u201d, \u201cNgoc Han Beauty\u201d.<\/li>\n
    • Personalized name:<\/strong> Combine the spa owner's name or nickname to increase trust: \u201cMai Anh Spa\u201d, \u201dAn Spa House\u201d.<\/li>\n
    • Localized name:<\/strong> Inspired by geographical location or culture: \u201cCountryside Spa\u201d, \u201cHanoi Silk Spa\u201d.<\/li>\n<\/ul>\n\n\n\n\n\n\n\n\n
      Naming style<\/th>\nDescription<\/th>\nAdvantages<\/th>\n<\/tr>\n<\/thead>\n
      Descriptive name<\/td>\nClearly state the service or benefits customers receive.<\/td>\nEasy to understand, good for SEO.<\/td>\n<\/tr>\n
      Creative name<\/td>\nCreates a unique, novel feeling and positive emotions.<\/td>\nEasy to remember, makes a strong impression.<\/td>\n<\/tr>\n
      Personalized name<\/td>\nUse the founder's real name or nickname.<\/td>\n

      \u200d {
      \"translations\": [
      \"<td'Create closeness, increase reliability."
      ]
      }.<\/td>\n<\/tr>\n

      Localized name<\/td>\nConnects with regional and local characteristics.<\/td>\nDifferentiate and build a unique identity.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      For illustration, a real-life case study in Ho Chi Minh City shows that Minh An Spa<\/strong> applied the \u201cpersonalized name\u201d style combined with the keyword \u201cAn\u201d (meaning peace), helping to increase brand recognition and making it easy to register on social media platforms in 2023. As a result, this brand not only attracted local customers but also developed an effective digital marketing channel after just 6 months of operation.<\/p>\n

      \"Common<\/p>\n

      Common mistakes when naming brands and how to avoid them<\/h2>\n

      Not thoroughly researching the market<\/h3>\n

      One of the serious mistakes when naming a brand is not conducting market research<\/strong>.This can lead to creating names that are not suitable for the target customers. Make sure that the brand name is not only easy to remember but also suitable for the needs and expectations<\/strong> of the customer. <\/p>\n

        \n
      • Survey opinions<\/strong> from a group of potential customers about the proposed names.<\/li>\n
      • Analyze competitors<\/strong> to find a unique point for your brand.<\/li>\n<\/ul>\n

        Ignoring feasibility in pronunciation<\/h3>\n

        Many brands often create names that are difficult to pronounce or misspelled, which makes them hard to remember. Design your SPA brand name so that it is easy to pronounce and easy to write<\/strong> to avoid any confusion in the minds of customers.<\/p>\n

        \n\n    \n        \n            \n        \n            \n            
        T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/th>\n            Kh\u00f3 kh\u0103n trong ph\u00e1t \u00e2m<\/th>\n        <\/tr>\n    <\/thead>\n    
        Th\u01b0 Gi\u00e3n<\/td>\n            R\u00f5 r\u00e0ng, d\u1ec5 nh\u1edb<\/td>\n        <\/tr>\n        
        V\u00f9ng Tr\u1eddi Xanh<\/td>\n            C\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn khi ghi nh\u1edb<\/td>\n        <\/tr>\n    <\/tbody>\n<\/table>\n<\/code><\/pre>\n
        Not checking for uniqueness<\/h3>\n
        One of the important steps is to check the uniqueness<\/strong> of the brand name, to avoid copyright infringement or duplication with other brands. Conduct checks on brand registration and domain platforms to ensure that the name you choose is not only unique but also can be legally registered<\/strong>.<\/p>\n
          \n
        • Use search tools<\/strong> to search for brand names on platforms like WIPO or USPTO.<\/li>\n
        • Register a domain name<\/strong> as soon as possible to protect your brand.<\/li>\n<\/ul>\n
          Naming a home mini spa brand is not simply about choosing a beautiful name. It requires meticulousness and care<\/strong>, to ensure that the name you choose can make an impression and attract customers<\/strong> in the most effective way. \ud83d\ude0a
          \"How<\/p>\n
          How to make spa names easy to register and protect the brand<\/h2>\n
          Choose spa names that are easy to pronounce and reflect personal identity<\/h3>\n
          According to research from Harvard Business Review, brand names with simple syllables and descriptive nature are 33% easier to remember than complex names. For home mini spas\u2014where personalized experience is key\u2014the name needs to reflect both the \u201cspa owner's personality\u201d and the \u201cmission of beauty from a familiar space.\u201d DPS.MEDIA often advises clients to avoid generic words like \u201cspa,\u201d \u201cbeauty,\u201d \u201cpink,\u201d \u201cpretty\u201d unless combined with a standout element. <\/p>\n
          Example:<\/strong> A brand like \u201cAn D\u01b0\u1ee1ng Home Spa\u201d<\/em> evokes a gentle, cozy feeling, is not duplicated\u2014easy to remember and has its own nuance. This is a case that the DPS team successfully registered with the Intellectual Property Office in May 2023.<\/p>\n
          Prioritize names that are not duplicated & have high protection factors<\/h3>\n
          The process of checking and registering a brand requires not only creativity but also legal availability. Many spa brands are rejected because they duplicate previously registered names, even in different industries. To avoid this, DPS suggests using the WIPO Global Brand Database search tool, combined with legal consultation from the naming stage.<\/p>\n\n\n\n\n\n\n\n
          Criteria<\/strong><\/th>\nSuggested content<\/strong><\/th>\n<\/tr>\n<\/thead>\n
          Short & monosyllabic<\/td>\nEasy to pronounce, not affected by regional accents<\/td>\n<\/tr>\n
          No duplication<\/td>\nCheck on IP Vietnam or get help from an intellectual property lawyer<\/td>\n<\/tr>\n
          Visual element<\/td>\nEvokes a sense of relaxation\/cleanliness\/nature\u2014such as: \u201cleaf,\u201d \u201cwood,\u201d \u201chome\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
          Combine modern branding and local cultural perspectives<\/h3>\n
          A trend DPS has observed from recent Nielsen studies is that Vietnamese consumers tend to trust small brands when they contain \u201cVietnamized\u201d elements\u2014familiar words that evoke cultural imagery or regional emotions. Therefore, spas should try combining new branding (such as beauty concepts, visual content\u2026) with a name that is both familiar and distinctive, for example: \u201cRoot Spa\u201d<\/strong> - implies fundamental care, slow-paced, and is also a metaphor for \u201ctree root - the place of nurturing\u201d.<\/p>\n
          This is a brand positioning method that is not only easy to remember but also easy to create a foundation for building digital identity and future communication content.
          \"Applying<\/p>\n
          Apply digital tools and trends in the naming process<\/h2>\n
          AI and keyword analysis tools in brand naming<\/h3>\n
          The use of artificial intelligence (AI)<\/strong> and keyword analysis tools has helped mini home spa owners easily discover names that are not only unique but also optimized for search engines (SEO)<\/strong>. DPS.MEDIA uses data from Google\u200d Keyword Planner<\/em>, along with social media search trends to provide name suggestions suitable for each customer segment. For example, phrases like \u201chome spa\u201d have high search volume combined with emotional descriptors (Zen, Relax, Bloom) that easily form 5-10 character name structures, easy to remember and register as a domain.<\/p>\n
          Besides, AI-based naming tools like Namelix or Squadhelp<\/strong> provide a list of brand names based on language melody and desired brand style. Names like \u201cBlissa\u201d, \u201cHealZen\u201d, \u201cLumiSpa\u201d<\/em> were previously suggested by DPS.MEDIA and successfully converted into brands in a digital campaign in District 3, Ho Chi Minh City, targeting female users aged 28-35 working remotely and interested in self-care.\n<\/p>\n
          User characteristics analysis and Big Data application<\/h3>\n
          An advanced approach implemented by DPS.MEDIA is using user behavior data from Facebook Audience Insights and Google Trends<\/strong>. With these metrics, we build a brand name selection model based on brand personality, consumer behavior, and emotional keywords. Below is an example table from a case study in early 2024:\n<\/p>\n\n\n\n\n\n\n\n
          Suggested name<\/th>\nEmotional characteristics<\/th>\nTarget customer type<\/th>\n<\/tr>\n<\/thead>\n
          SpaM\u01a1<\/td>\nSoft, dreamy<\/td>\nWomen aged 25-34, nature lovers<\/td>\n<\/tr>\n
          L\u00e0nDaHouse<\/td>\nFriendly, trustworthy<\/td>\nHousewives, online shoppers<\/td>\n<\/tr>\n
          zenvida<\/td>\nMeditation, relaxation<\/td>\nCreative community, freelancers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
          \nPerspective from DPS.MEDIA:<\/strong> Naming is not just about being \u201cbeautiful\u201d but also about optimizing for visibility on digital platforms. With 73% deciding to search for spas via Google or TikTok before booking (according to Nielsen 2023), a good name is the first bridge to reach the right customer needs \u2013 especially in the increasingly competitive mini spa market.\n<\/p>\n
          \"Brand<\/p>\n
          Suggestions for mini spa brand name ideas suitable for Vietnamese customers<\/h2>\n
          Memorable names: The leverage to increase mini home spa brand recognition<\/h3>\n
          Choosing a mini home spa brand name is not simply about picking a cute or \u201ccatchy\u201d name, but a strategic challenge that requires market understanding, especially of Vietnamese consumer psychology. Based on research from Kotler (2021), a name that can \u201canchor\u201d in users\u2019 memory is usually short, easy to pronounce, and evokes positive emotions. DPS.MEDIA often encourages SMEs to choose names that are visual, evocative, or use Sino-Vietnamese words with deep meaning.<\/p>\n
            \n
          • lana Spa<\/strong> - short, feminine, easy to remember<\/li>\n
          • an D\u01b0\u1ee1ng Spa<\/strong> \u2013 carries a pure Vietnamese vibe, creates a relaxing feeling<\/li>\n
          • Nh\u00e0 Spa C\u1ecf M\u1ec1m<\/strong> \u2013 easily associated with closeness and friendliness like nature<\/li>\n
          • M\u00e2y Home \u200dSpa<\/strong> \u2013 evokes lightness and convenience at home<\/li>\n
          • T\u0129nh Spa<\/strong> \u2013 simple, but effectively conveys the message of \u201cserenity\u201d<\/li>\n<\/ul>\n
            DPS.MEDIA perspective: A good name is the foundation for brand positioning<\/h3>\n
            We often apply a 3-layer positioning model for SME customers to choose a suitable name:<\/p>\n\n\n\n\n\n\n\n
            Positioning layer<\/th>\nName characteristics<\/th>\nExample<\/th>\n<\/tr>\n<\/thead>\n
            function \u2013 Functional<\/td>\nClear service description<\/td>\nHomeRelax\u2062 Spa<\/td>\n<\/tr>\n
            Emotion \u2013 Emotional<\/td>\nStimulates a sense of peace and relaxation<\/td>\nHi\u1ec1n Spa<\/td>\n<\/tr>\n
            Symbol \u2013 Symbolic<\/td>\nReflects lifestyle or vision<\/td>\nLumos Beauty<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
            Case study from a DPS.MEDIA client brand \u2013 \u201cCo Mem Home Spa\u201d<\/strong> \u2013 shows that after 6 months of implementing a branding solution combined with a naming campaign closely aligned with the insight \u201cnatural beauty at home\u201d, this brand achieved a 130% increase in recognition across social channels and exceeded service registration KPIs by 40% compared to the previous quarter.<\/p>\n
            Suggested effective naming strategies for mini spas<\/h3>\n
            We propose 3 \u201c3E\u201d principles proven by analysis of 50 effective beauty SME brands in Vietnam:<\/p>\n
              \n
            • Easy to Say:<\/strong> The name should be easy for Vietnamese people to pronounce (preferably single words\/compound Vietnamese words)<\/li>\n
            • Emotive:<\/strong> Evoking positive emotions, related to relaxation and rejuvenation<\/li>\n
            • Evocative:<\/strong> Clearly suggestive imagery \u2013 for example: mist, dreamy, nature<\/li>\n<\/ul>\n
              Choosing a brand name is not the first step, but it is the foundation for establishing identity. DPS.MEDIA is committed to accompanying mini spa owners to turn the brand story into reality starting from the name. <\/p>\n
              Sharing from personal experience<\/h2>\n
              Naming a home mini spa brand is not only a creative act but also the first strategic step in building a long-term brand journey. A memorable, outstanding, and easy-to-register name will help you make an initial impression in customers' minds, while also making it easier to build a digital presence and register legally.<\/p>\n
              At DPS.MEDIA, we always emphasize the role of brand identity in the overall marketing strategy, especially for small and medium-sized enterprises (SMEs). We encourage you to apply the shared principles: from choosing a short, resonant name to checking availability on social media platforms and domains \u2013 all are the foundation for a sustainable development strategy.<\/p>\n
              You can also explore more brand naming trends in the beauty industry, or learn about the role of brand language in positioning products and services in the digital market. Lessons from successful brands will be a valuable source of inspiration, helping you shape a unique brand personality for your mini spa.<\/p>\n
              Share the names you have come up with, or your experience in choosing a brand name in the comments section below. DPS.MEDIA looks forward to exchanging more with you and the business community to spread even more creative and practical ideas. <\/p>","protected":false},"excerpt":{"rendered":"
              You want to open a mini spa at home and need a name that's \"catchy enough to remember, fresh enough to register\"? That's the first step but a decisive one in building your personal brand and attracting customers. The name isn't just \"a name\", it's [\u2026]<\/p>","protected":false},"author":3,"featured_media":23652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,1],"tags":[428,341],"class_list":["post-23651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-uncategorized","tag-chien-luoc-thuong-hieu","tag-thuong-hieu-ca-nhan"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23651"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/23652"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}