{"id":23626,"date":"2025-05-28T12:14:43","date_gmt":"2025-05-28T05:14:43","guid":{"rendered":"https:\/\/dps.media\/tao-thuong-hieu-ca-nhan-tren-linkedin-danh-cho-chu-doanh-nghiep\/"},"modified":"2025-05-28T12:14:47","modified_gmt":"2025-05-28T05:14:47","slug":"i-build-a-personal-brand-on-linkedin-for-business-owners","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/i-build-a-personal-brand-on-linkedin-for-business-owners\/","title":{"rendered":"Building a personal brand on LinkedIn for business owners"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Ch\u1ee7 doanh nghi\u1ec7p ng\u00e0y nay kh\u00f4ng\u200b ch\u1ec9 c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty m\u1ea1nh, m\u00e0 c\u00f2n\u200c ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 \u2064nh\u00e2n v\u1eefng ch\u1eafc \u2013 \u0111\u1eb7c bi\u1ec7t tr\u00ean LinkedIn, n\u1ec1n t\u1ea3ng chuy\u00ean \u2063nghi\u1ec7p h\u00e0ng \u200d\u0111\u1ea7u v\u1edbi h\u01a1n 1 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u.<strong>Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean LinkedIn l\u00e0 \u201ct\u00e0i\u200c s\u1ea3n m\u1ec1m\u201d gi\u00fap ch\u1ee7 doanh nghi\u1ec7p m\u1edf r\u1ed9ng \u1ea3nh h\u01b0\u1edfng, thu h\u00fat nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ea1o ni\u1ec1m \u200dtin v\u1edbi \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng.<\/strong><\/p><p>According to a survey by Edelman, over 63% of B2B buyers rate CEO credibility higher than the company brand when deciding on suppliers. <em>This shows that personal credibility of leaders directly impacts revenue and business growth.<\/em> DPS.MEDIA nh\u1eadn th\u1ea5y r\u00f5 \u0111i\u1ec1u \u0111\u00f3 khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c LinkedIn c\u00e1 nh\u00e2n \u200bcho nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p t\u1ea1i \u200bVi\u1ec7t \u2062Nam \u2013 ch\u1ec9 sau 3-6 th\u00e1ng, l\u01b0\u1ee3ng k\u1ebft n\u1ed1i\u200d v\u1edbi \u0111\u1ed1i \u200bt\u00e1c v\u00e0 ti\u1ec1m n\u0103ng tuy\u1ec3n d\u1ee5ng t\u0103ng \u200dg\u1ea5p \u0111\u00f4i.<\/p><p><strong>If you are running a small or medium enterprise (SME), LinkedIn is an effective trust-building channel with low cost but many have not utilized it properly.<\/strong> Vi\u1ec7c \u0111\u1ec1u \u0111\u1eb7n chia s\u1ebb\u200c g\u00f3c nh\u00ecn l\u00e3nh \u0111\u1ea1o, kinh nghi\u1ec7m kinh doanh hay quan \u0111i\u1ec3m \u2062c\u00e1 nh\u00e2n s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean gia, nh\u00e0 l\u00e3nh\u200d \u0111\u1ea1o truy\u1ec1n c\u1ea3m\u200c h\u1ee9ng thay v\u00ec ch\u1ec9 l\u00e0\u200b \u201cng\u01b0\u1eddi b\u00e1n\u200d h\u00e0ng\u201d.<\/p><p>Ngo\u00e0i ra,th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh gi\u00fap doanh\u2063 nghi\u1ec7p b\u1ea1n v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n \u201cv\u00f4 danh\u201d \u2013 \u200d\u0111\u1eb7c bi\u1ec7t\u200d quan tr\u1ecdng n\u1ebfu\u2064 b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng\u200d c\u1ea1nh tranh ho\u1eb7c ng\u00e0nh \u0111\u1eb7c th\u00f9 \u0111\u00f2i h\u1ecfi s\u1ef1 tin t\u01b0\u1edfng cao nh\u01b0 t\u01b0 v\u1ea5n,c\u00f4ng ngh\u1ec7,t\u00e0i ch\u00ednh,gi\u00e1o d\u1ee5c\u2026<\/p><p><strong>Don\u2019t let your personal brand on LinkedIn be just a static profile.<\/strong> Be proactive in turning it into a strategic tool to connect, influence, and open many development opportunities for your business. DPS.MEDIA is ready to accompany you on this journey.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/rand-1.jpg\" alt=\"Strategy for building personal brand on LinkedIn\" title=\"\"><\/p><h2 id=\"chien-luoc-xay-dung-thuong-hieu-ca-nhan-tren-linkedin\">Strategy for building a personal brand on LinkedIn<\/h2><h3 style=\"font-weight:700; margin-bottom:1rem;\">Creating a personal imprint based on values and business stories<\/h3><p><strong>Personal branding on LinkedIn is not just about displaying a professional image.<\/strong> It is the art of telling a unique story reflecting the core values of each business owner and real experiences. According to Harvard Business Review (2023), successful personal brands often tell clear stories that evoke emotions and connect naturally with target communities.<\/p><p>At DPS.MEDIA, we advise you to focus on developing <em>\u201cb\u1ea3n\u200d s\u1eafc ri\u00eang\u201d<\/em> By leveraging personal strengths closely related to the business industry, while sharing real case studies to increase persuasiveness. For example, an entrepreneur in the organic agriculture sector can share the journey of transitioning to green production and the achieved results, creating strong trust with customers and partners.<\/p><h3 style=\"font-weight:700; margin-bottom:1rem;\">Strategy to increase interaction and effectively expand the network<\/h3><ul style=\"margin-left:1.5rem; line-height:1.6;\">\n<li><strong>Utilize diverse content:<\/strong> Write in-depth sharing articles, post short videos, or infographics to highlight professional viewpoints and market understanding.<\/li>\n<li><strong>Proactively connect with the right people:<\/strong> Focus on relevant industry audiences and influential leaders to expand the network quality-wise.<\/li>\n<li><strong>Join groups and forums:<\/strong> This is where professional exchanges happen and helps you affirm your position by contributing value, not just self-introduction.<\/li>\n<li><strong>Consistency is key:<\/strong> Post regularly, maintain a consistent communication style to create a reliable feeling for viewers.<\/li>\n<\/ul><h3 style=\"font-weight:700; margin-bottom:1rem;\">Comparison table of important factors in building a personal brand on LinkedIn<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%; border-collapse: collapse; margin-top:1rem;\">\n<thead>\n<tr>\n<th style=\"padding:0.5rem; border:1px solid #ddd;\">Factors<\/th>\n<th style=\"padding:0.5rem; border:1px solid #ddd;\">Practical tips<\/th>\n<th style=\"padding:0.5rem; border:1px solid #ddd;\">Outstanding benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:0.5rem; border:1px solid #ddd;\">Professional images<\/td>\n<td style=\"padding:0.5rem; border:1px solid #ddd;\">Use clear representative images, business-related backgrounds<\/td>\n<td style=\"padding:0.5rem; border:1px solid #ddd;\">Create a trustworthy first impression<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0.5rem; border:1px solid #ddd;\">Personal stories<\/td>\n<td style=\"padding:0.5rem; border:1px solid #ddd;\">Tell about the entrepreneurial journey and lessons learned<\/td>\n<td style=\"padding:0.5rem; border:1px solid #ddd;\">Increase empathy and emotional connection<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0.5rem; border:1px solid #ddd;\">Content discipline<\/td>\n<td style=\"padding:0.5rem; border:1px solid #ddd;\">Schedule posts and interact weekly<\/td>\n<td style=\"padding:0.5rem; border:1px solid #ddd;\">Retain and expand potential customers<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-tempo.jpg\" alt=\"Optimize personal profile with professional keywords and images\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-ho-so-ca-nhan-voi-tu-khoa-va-hinh-anh-chuyen-nghiep\">Optimizing personal profiles with keywords and professional images<\/h2><h3>Strategic keywords guiding recruitment behavior and collaboration<\/h3><p>Tr\u00ean \u200dLinkedIn,\u2063 t\u1eeb kh\u00f3a kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 thu\u1eadt \u2063to\u00e1n \u2013 ch\u00fang l\u00e0 <strong>the language of opportunity<\/strong>. According to HubSpot report (2023), profiles using main industry keywords have a 57% higher appearance rate in search results. DPS.MEDIA recommends entrepreneurs to:<\/p><ul>\n<li>Research industry-related keywords relevant to the core business field<\/li>\n<li>Naturally integrate keywords into sections <strong>headline<\/strong>,<strong>summary<\/strong> and <strong>experience<\/strong><\/li>\n<li>Use keywords that define personal brand identity:\u2064 <em>\u201cleadership in fintech\u201d,\u201dB2B\u2062 growth strategist\u201d,\u201dbuilding SME operations\u201d<\/em><\/li>\n<\/ul><p>Ch\u00fang t\u00f4i t\u1eebng h\u1ed7 \u2063tr\u1ee3\u2062 m\u1ed9t kh\u00e1ch h\u00e0ng trong ng\u00e0nh\u2064 logistics t\u1ea1i TP.HCM c\u1eadp nh\u1eadt h\u1ed3 \u200cs\u01a1 LinkedIn b\u1eb1ng c\u00e1ch l\u1ed3ng gh\u00e9p nh\u00f3m t\u1eeb kh\u00f3a nh\u01b0 \u201ccross-border shipping\u201d, \u201cVietnam\u200c import\/export trends\u201d v\u00e0 \u2063\u201dlogistics automation\u201d. K\u1ebft qu\u1ea3: \u2063ch\u1ec9 sau\u2062 3 tu\u1ea7n, l\u01b0\u1ee3ng connection t\u1eeb \u0111\u1ed1i t\u00e1c khu v\u1ef1c t\u0103ng h\u01a1n 140%.<\/p><h3>Images playing the role of a foundation for brand perception<\/h3><p>A study from Journal of Personal Branding (2022) shows: <em>\u201c\u1ea2nh \u0111\u1ea1i di\u1ec7n v\u00e0 \u1ea3nh b\u00eca l\u00e0\u2064 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean \u2013 v\u00e0 \u0111\u00f4i\u2063 khi c\u0169ng l\u00e0\u2062 cu\u1ed1i c\u00f9ng \u2062- \u200btrong\u200b m\u1eaft \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng.\u201d<\/em> As an entrepreneur, you cannot let your personal image look like a worn-out ID card. DPS.MEDIA suggests standardizing professional images including:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Components<\/th>\n<th>Highlight key factors<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Avatar<\/td>\n<td>Simple background, good lighting, direct gaze, attire suitable for the industry<\/td>\n<\/tr>\n<tr>\n<td>LinkedIn cover photo<\/td>\n<td>Express business value or personal slogan, keep layout clear and professional<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Additionally, supporting visual elements like personal brand logos, certification badges (ex: Google Partner, HubSpot Certified) if cleverly integrated into the cover photo will create a strong sense of credibility. This is even more important if the business is in the B2B expansion phase, needing to create <strong>trust from the first glance<\/strong>.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/cess-2.jpg\" alt=\"Valuable content: Share knowledge to attract target audience\" title=\"\"><\/p><h2 id=\"noi-dung-gia-tri-chia-se-kien-thuc-de-thu-hut-doi-tuong-muc-tieu\">Value content: Sharing knowledge to attract target audiences<\/h2><h3>Defining personal brand goals<\/h3><p>To build a personal brand on LinkedIn, clearly defining your goals is extremely important. You need to answer questions such as:<\/p><ul>\n<li><strong>Who is the target audience?<\/strong> \u2013 T\u00ecm \u200dhi\u1ec3u v\u1ec1 \u0111\u1ed1i \u2062t\u01b0\u1ee3ng m\u00e0 \u2063b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/li>\n<li><strong>What message do you want to convey?<\/strong> \u2013 X\u00e1c l\u1eadp gi\u00e1\u2064 tr\u1ecb m\u00e0 b\u1ea1n mong\u2062 mu\u1ed1n ng\u01b0\u1eddi kh\u00e1c nh\u1eadn\u2064 bi\u1ebft v\u1ec1 m\u00ecnh.<\/li>\n<li><strong>Which skills and experiences will be highlighted?<\/strong> \u200b \u2013 Ch\u1ecdn l\u1ecdc nh\u1eefng th\u00e0nh t\u1ef1u v\u00e0 k\u1ef9 n\u0103ng n\u1ed5i b\u1eadt nh\u1ea5t \u0111\u1ec3 \u2062d\u1ef1a v\u00e0o\u2064 \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ed3 s\u01a1.<\/li>\n<\/ul><h3>Building quality and original content<\/h3><p>Quality content is a key factor to help enhance your personal brand. Regularly share articles, research, or case studies related to your field. For example, a study from Harvard Business Review shows that LinkedIn users who frequently share personal knowledge attract 50% more attention from recruiters and potential clients.<br>\nTo stand out more in personal branding, you can consider the following points:<\/p><ul>\n<li><strong>Share your success stories<\/strong> \u2013 \u200bV\u00ed d\u1ee5: m\u1ed9t ch\u1ee7 doanh\u2064 nghi\u1ec7p nh\u1ecf \u0111\u00e3 \u2063chuy\u1ec3n\u200b m\u00ecnh t\u1eeb \u2063doanh\u200c s\u1ed1 th\u1ea5p\u2062 l\u00ean \u0111\u1ebfn 200% \u2063ch\u1ec9 sau 6 th\u00e1ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean LinkedIn.<\/li>\n<li><strong>Join groups and discussions<\/strong> \u2013 K\u1ebft n\u1ed1i v\u00e0\u200b t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 n\u00e2ng cao s\u1ef1 hi\u1ec7n \u2064di\u1ec7n c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Use images and videos<\/strong> \u2013 C\u00e1c\u200b b\u00e0i vi\u1ebft c\u00f3 h\u00ecnh \u1ea3nh ho\u1eb7c\u200b video th\u01b0\u1eddng thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd\u2063 h\u01a1n.<\/li>\n<\/ul><h3>Monitoring and adjusting strategy<\/h3><p>Finally, tracking the effectiveness of your LinkedIn activities will help you flexibly adjust your personal branding strategy. Use analytics tools to see which content attracts the most interaction. Remember, interaction not only increases credibility but also opens many new opportunities for you.<br>\nA summary table of key metrics to track may include:<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Description<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Profile views<\/td>\n<td>The number of times your profile has been viewed.<\/td>\n<\/tr>\n<tr>\n<td>New followers<\/td>\n<td>The number of new followers added in the month.<\/td>\n<\/tr>\n<tr>\n<td>Post interactions<\/td>\n<td>The number of likes, comments, and shares on posts.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/tize-1.jpg\" alt=\"Build a quality and diverse connection network\" title=\"\"><\/p><h2 id=\"xay-dung-mang-luoi-ket-noi-chat-luong-va-da-dang\">Building a quality and diverse connection network<\/h2><h3>Diverse approaches to target audiences<\/h3><p>When building a personal brand on LinkedIn, creating a diverse network not only increases your influence but also opens many collaboration opportunities. Users should focus on connecting with:<\/p><ul>\n<li><strong>Industry experts:<\/strong> Individuals with deep experience and knowledge who help you learn and enhance credibility.<\/li>\n<li><strong>Potential partners:<\/strong> People who can collaborate on projects or provide additional services for your business.<\/li>\n<li><strong>Target customers:<\/strong> Directly connecting with consumers helps grasp the latest market needs and trends.<\/li>\n<\/ul><h3>Sharing value and knowledge<\/h3><p>The key to building a sustainable network is sharing value. Post useful content such as articles, videos, or infographics that provide valuable information. Studies show that providing information based on real experience attracts the audience more effectively. For example, a LinkedIn study found that posts listing tips in the industry usually receive 30% more interaction than regular content. This not only increases your presence but also builds trust from followers.<\/p><h3>Analyzing and improving connections<\/h3><p>Regularly monitoring and analyzing your connections is essential. Use tools like LinkedIn Analytics to evaluate the effectiveness of your posts and the network you have built. <\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>Evaluation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Follower growth<\/td>\n<td>Review monthly growth rate<\/td>\n<\/tr>\n<tr>\n<td>Content interaction<\/td>\n<td>Identify which posts attract the most attention<\/td>\n<\/tr>\n<tr>\n<td>Connection quality<\/td>\n<td>Evaluate the effectiveness of relationships<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Quantitative analysis and strategic connection adjustments will help you maintain a quality network and help your personal brand develop sustainably in the future. \ud83d\ude0a<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/anding.jpg\" alt=\"Build credibility through interactive activities and community\" title=\"\"><\/p><h2 id=\"tao-dung-uy-tin-thong-qua-cac-hoat-dong-tuong-tac-va-cong-dong\">Building credibility through interactive and community activities<\/h2><h3>Interaction is a social signal that strengthens trust<\/h3><p>In the digital world, especially on LinkedIn - where every connection can become a business opportunity, <strong>proactive interaction<\/strong> \u0111\u00f3ng \u2062vai tr\u00f2\u2062 nh\u01b0 \u201cch\u1eef \u200bk\u00fd s\u1ed1\u201d cho \u0111\u1ed9 tin c\u1eady c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Theo b\u00e1o c\u00e1o t\u1eeb Edelman Trust Barometer, <strong>73% of consumers trust business leaders who actively share opinions on social media<\/strong>. This is not just an appearance, but <em>a valuable presence<\/em>.<\/p><ul style=\"margin-left: 20px;\">\n<li>Participate in commenting on industry posts to demonstrate expertise.<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/photo.php?fbid=1075052931320658&id=100064478842855&set=a.656247143201241\" title=\"Advertising - PERSONAL BRANDING IS THE SECRET WEAPON FOR ...\" rel=\"nofollow noopener\" target=\"_blank\">khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ed1i t\u00e1c c\u0169ng \u200dx\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u2013 t\u1eeb \u0111\u00f3 lan t\u1ecfa \u2062h\u1ec7 sinh th\u00e1i \u2064doanh\u200b nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean<\/a>.<\/li>\n<li>Proactively ask questions, exchange ideas with industry experts to expand content coverage.<\/li>\n<\/ul><h3>Leveraging the community to spread the proactive brand<\/h3><p>From the experience of implementing personal branding campaigns on LinkedIn for nearly 120 Vietnamese SMEs, DPS.MEDIA recognizes: <strong>the community is not only a place for advertising, but also a place where opinions create influence<\/strong>. Vi\u1ec7c s\u00e1ng l\u1eadp ho\u1eb7c \u0111\u1ed3ng\u200b t\u1ed5 ch\u1ee9c m\u1ed9t nh\u00f3m, s\u1ef1 ki\u1ec7n chuy\u00ean m\u00f4n tr\u00ean linkedin gi\u00fap doanh nh\u00e2n tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u201ck\u1ebft n\u1ed1i \u2063tri th\u1ee9c\u201d -\u200c m\u1ed9t v\u1ecb tr\u00ed lu\u00f4n\u200d thu h\u00fat t\u00edn nhi\u1ec7m t\u1ef1 \u200bnhi\u00ean nh\u1ea5t.<\/p><p>H\u00e3y xem case study d\u01b0\u1edbi \u0111\u00e2y \u2013 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u:<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width: 100%; text-align: left;\">\n<thead>\n<tr>\n<th>Business<\/th>\n<th>Strategy<\/th>\n<th>Results after 6 months<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>GreenLeaf Solutions<\/td>\n<td>\n<p>        T\u1ea1o\u2063 nh\u00f3m LinkedIn \u201cSME Xanh 2024\u201d, t\u1ed5 ch\u1ee9c 3 bu\u1ed5i h\u1ed9i th\u1ea3o online\/th\u00e1ng, ch\u1ee7 doanh nghi\u1ec7p \u2063l\u00e0 ng\u01b0\u1eddi \u2064d\u1eabn d\u1eaft n\u1ed9i dung.\n      <\/p><\/td>\n<td>\n<p>        \u2063    \u2062  \u200c1,800+ members, increased 3 major B2B clients, raised LinkedIn profile ranking to Top 5% in the local environmental sector.<br>\n   \u200b\n      <\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Consistency in knowledge sharing <strong>combined with a meaningful community platform<\/strong> s\u1ebd t\u1ea1o n\u00ean n\u0103ng l\u1ef1c c\u1ea1nh tranh truy\u1ec1n th\u00f4ng b\u1ec1n v\u1eefng \u2013 th\u1ee9 v\u1ed1n \u200ckh\u00f4ng\u2063 d\u1ec5 sao ch\u00e9p b\u1eb1ng\u2062 qu\u1ea3ng\u200c c\u00e1o.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/scaled.jpg9b86.jpg\" alt=\"Analyze and adjust personal brand strategy based on feedback\" title=\"\"><\/p><h2 id=\"phan-tich-va-dieu-chinh-chien-luoc-thuong-hieu-ca-nhan-theo-phan-hoi\">Analyzing and adjusting personal brand strategy based on feedback<\/h2><h3>Evaluating feedback to identify strengths and weaknesses in personal identity<\/h3><p>Feedback from the LinkedIn community is a valuable data source that helps business owners <strong>clearly understand the level of personal brand alignment<\/strong> with the target audience. At DPS.MEDIA, we often use the <em>pulse check<\/em> \u2013 \u0111\u1ecbnh k\u1ef3 ki\u1ec3m tra c\u00e1c ch\u1ec9 s\u1ed1 \u2062\u1ea3nh \u2063h\u01b0\u1edfng tr\u00ean n\u1ec1n t\u1ea3ng nh\u01b0:<\/p><ul>\n<li>Engagement rate by content type<\/li>\n<li>Frequency and quality of comment feedback<\/li>\n<li>Changes in connection network after each knowledge sharing campaign<\/li>\n<\/ul><p>The important thing is not only <strong>listening<\/strong>, but also <strong>correctly understanding the message the market is reflecting back<\/strong>.<\/p><h3>Adjusting personal positioning based on behavioral data<\/h3><p>According to a Harvard Business Review study (2023), the most effective personal brand developers are those who continuously refine <strong>the personal brand narrative<\/strong> based on community feedback. From data collected on LinkedIn, the DPS.MEDIA team often applies a rapid evaluation platform to aggregate and provide specific adjustment directions:<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Feedback Factors<\/th>\n<th>Common Manifestations<\/th>\n<th>Adjustment Directions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Lack of emotional connection<\/td>\n<td>\u00cdt b\u00ecnh lu\u1eadn, n\u1ed9i dung b\u1ecb \u201cl\u01b0\u1edbt \u2062qua\u201d<\/td>\n<td>Sharing personal stories closely linked to business results<\/td>\n<\/tr>\n<tr>\n<td>Unclear messaging<\/td>\n<td>Content covers multiple topics, lacks consistency<\/td>\n<td>Building a series of posts along a professional thematic axis<\/td>\n<\/tr>\n<tr>\n<td>Lack of professional value<\/td>\n<td>Low sharing rate, few reposts<\/td>\n<td>Add real case studies, original data from business operations<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>V\u00ed d\u1ee5, v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb ng\u00e0nh ngh\u1ec1 F&B t\u1ea1i\u2062 TP.HCM, sau ba th\u00e1ng\u200b xu\u1ea5t b\u1ea3n lo\u1ea1t \u2063b\u00e0i v\u1ec1 \u201cqu\u1ea3n tr\u1ecb r\u1ee7i ro chu\u1ed7i cung \u1ee9ng\u201d, \u200bc\u00e1c b\u00e0i vi\u1ebft c\u00f3 nh\u00f3m \u2064insight r\u00f5\u200c r\u00e0ng t\u0103ng l\u01b0\u1ee3t\u200c chia s\u1ebb g\u1ea5p 4, trong\u200d khi c\u00e1c b\u00e0i post ch\u1ec9 chia s\u1ebb c\u00f4ng\u2062 th\u1ee9c n\u1ea5u \u0103n thu\u1ea7n t\u00fay l\u1ea1i gi\u1ea3m t\u01b0\u01a1ng t\u00e1c. T\u1eeb \u0111\u00f3, ch\u00fang \u200dt\u00f4i <strong>suggest adjustments: redefine content orientation based on the CEO\u2019s perspective on operations<\/strong>, not just the image of a chef.<\/p><h3>Constantly experimenting and modeling positioning<\/h3><p>Vi\u1ec7c ph\u1ea3n \u2062h\u1ed3i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m d\u1eebng \u2013 m\u00e0 l\u00e0\u200d c\u01a1 h\u1ed9i\u200c \u0111\u1ec3 ch\u1ee7 doanh nghi\u1ec7p \u2063 <strong>continuously experiment with content structure<\/strong>. DPS.MEDIA khai th\u00e1c m\u00f4 h\u00ecnh \u201cmicro-audience testing\u201d l\u1ea5y \u200dc\u1ea3m h\u1ee9ng t\u1eeb marketing \u0111a ph\u00e2n\u2062 kh\u00fac: chia nh\u00f3m\u2064 ng\u01b0\u1eddi\u2064 xem LinkedIn\u200d th\u00e0nh c\u00e1c ph\u00e2n l\u1edbp nh\u1ecf d\u1ef1a tr\u00ean vai tr\u00f2 \u2063(nh\u00e0 \u2062\u0111\u1ea7u t\u01b0, kh\u00e1ch \u200ch\u00e0ng B2B, nh\u00e2n s\u1ef1 ng\u00e0nh\u2026), t\u1eeb \u0111\u00f3 th\u1eed nghi\u1ec7m\u200b c\u00e1c narrative ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u1eebng nh\u00f3m.<\/p><ul>\n<li><strong>Example:<\/strong> M\u1ed9t \u200bCEO\u200d l\u0129nh v\u1ef1c tech c\u00f3 th\u1ec3 chia s\u1ebb ng\u1eafn g\u1ecdn v\u1ec1 \u200c\u2019blockchain\u200d onboarding\u2019 cho developer, nh\u01b0ng l\u00e0m video d\u00e0i 3 ph\u00fat ph\u00e2n t\u00edch ROI gi\u1ea3i\u2062 ph\u00e1p chuy\u1ec3n \u0111\u1ed5i \u200bs\u1ed1 khi \u2063nh\u1eafm \u0111\u1ebfn l\u00e3nh \u0111\u1ea1o c\u1ea5p cao.<\/li>\n<\/ul><p>Our viewpoint is: <strong>A successful personal brand needs strategic flexibility, but must maintain core identity recognition<\/strong>. <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">ph\u1ea3n\u200b h\u1ed3i l\u00e0 la b\u00e0n \u0111\u1ecbnh h\u01b0\u1edbng -\u2063 kh\u00f4ng ph\u1ea3i\u2063 h\u1ea3i tr\u00ecnh \u200bs\u1eb5n c\u00f3 \u2013 v\u00e0 ch\u00ednh s\u1ef1 ph\u1ea3n\u200d x\u1ea1 linh ho\u1ea1t n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n gi\u1eef v\u1eefng\u2064 \u0111\u1ed9 tin c\u1eady m\u00e0 v\u1eabn ti\u1ebfn h\u00f3a theo\u200b ng\u1eef c\u1ea3nh th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/rand-8.jpg\" alt=\"Monitor trends and update new information in the industry\" title=\"\"><\/p><h2 id=\"theo-doi-xu-huong-va-cap-nhat-thong-tin-moi-trong-nganh-nghe\">Tracking trends and updating new information in the industry<\/h2><h3>Keeping up with trends to refresh the personal brand daily<\/h3><p>Ch\u1ee7 doanh nghi\u1ec7p ng\u00e0y\u2062 nay kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf\u200b vai tr\u00f2 v\u1eadn h\u00e0nh \u2013 h\u1ecd c\u1ea7n \u2064tr\u1edf th\u00e0nh ng\u01b0\u1eddi\u200b <strong>lead thinking<\/strong> (thought leader) in the industry. LinkedIn is not simply a place to post service introductions, but a place to express the company\u2019s identity through the founder\u2019s personal perspective. According to research from Harvard Business Review, <em>75% of users trust information shared from founders\u2019 profiles more than from official brand pages.<\/em>Therefore, the role of updating industry trends on LinkedIn is a key factor to strengthen trust and build personal influence.<\/p><p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch DPS.MEDIA khuy\u1ebfn \u200dngh\u1ecb \u0111\u1ec3 b\u1ea1n gi\u1eef th\u01b0\u01a1ng hi\u1ec7u c\u00e1\u2062 nh\u00e2n lu\u00f4n \u201ct\u01b0\u01a1i m\u1edbi\u201d v\u00e0 b\u1eaft\u200c k\u1ecbp nh\u1ecbp th\u1ecb tr\u01b0\u1eddng:<\/p><ul>\n<li><strong>Share regular market analysis:<\/strong> Use data from reputable sources like Statista, Nielsen, or internal data to provide exclusive perspectives.<\/li>\n<li><strong>Apply diverse content formats:<\/strong> From short videos, carousels to infographics, helping posts be both informative and more engaging.<\/li>\n<li><strong>Refer to international experts:<\/strong> Quote experts from McKinsey, HubSpot, or Harvard to create highlights for your perspective.<\/li>\n<\/ul><h3>Displaying professional knowledge through appropriate content formats<\/h3><p>Vi\u1ec7c theo d\u00f5i xu\u2062 h\u01b0\u1edbng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n\u2063 l\u00e0 \u200d\u201d\u0111\u1ecdc tin\u201d \u2013 n\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c v\u1edbi\u2064 c\u1ed9ng \u0111\u1ed3ng qua n\u1ed9i dung c\u1ee5 th\u1ec3. Case study t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng ng\u00e0nh c\u00f4ng nghi\u1ec7p F&B m\u00e0 DPS.MEDIA \u0111\u1ed3ng h\u00e0nh: ch\u1ec9 trong 6 th\u00e1ng, \u200cth\u01b0\u01a1ng hi\u1ec7u c\u00e1 \u200cnh\u00e2n c\u1ee7a CEO \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u2062trung b\u00ecnh 480% v\u1ec1 l\u01b0\u1ee3t\u2062 k\u1ebft n\u1ed1i v\u00e0 320% v\u1ec1 l\u01b0\u1ee3t xem b\u00e0i \u200cvi\u1ebft th\u00f4ng qua c\u00e1c b\u00e0i ph\u00e2n t\u00edch nh\u1ecf g\u1ecdn, ph\u1ea3n \u00e1nh k\u1ecbp th\u1eddi ngu\u1ed3n nguy\u00ean li\u1ec7u l\u00ean gi\u00e1 t\u1ea1i \u0110\u00f4ng \u200bNam \u00c1. \u0110i\u1ec1u n\u00e0y\u2063 \u0111\u00e3 bi\u1ebfn profile LinkedIn c\u1ee7a CEO th\u00e0nh m\u1ed9t k\u00eanh PR c\u00e1 nh\u00e2n ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p><p>Below are examples of trends currently shared continuously by LinkedIn experts globally and in Vietnam:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Trends<\/th>\n<th>Reasons to care<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Sharing personal failures<\/td>\n<td>Creating depth and humanity in personal branding<\/td>\n<\/tr>\n<tr>\n<td>Writing regular posts by industry hashtags<\/td>\n<td>Connecting with the right people, the right professional community groups<\/td>\n<\/tr>\n<tr>\n<td>Monthly report summaries in the form of personal insights<\/td>\n<td>Promote the role of thought leader, increase trust<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Suggestions from DPS.MEDIA:<\/strong> H\u00e3y\u2062 d\u00e0nh \u00edt nh\u1ea5t 30 ph\u00fat m\u1ed7i tu\u1ea7n \u0111\u1ec3 c\u1eadp nh\u1eadt c\u00e1c b\u00e0i\u200d vi\u1ebft xu h\u01b0\u1edbng t\u1eeb LinkedIn\u2064 Pulse, nh\u00f3m ng\u00e0nh h\u1ecdc thu\u1eadt, ho\u1eb7c c\u00e1c b\u1ea3n tin l\u0129nh\u200c v\u1ef1c b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng. T\u0103ng \u2063t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch\u200c \u0111\u1eb7t c\u00e2u h\u1ecfi d\u01b0\u1edbi b\u00e0i \u200dho\u1eb7c \u200cchia s\u1ebb insight c\u00e1 nh\u00e2n gi\u00fap \u200cth\u01b0\u01a1ng hi\u1ec7u c\u00e1\u200d nh\u00e2n tr\u00ean LinkedIn \u200dkh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i \u2013 m\u00e0 c\u00f2n c\u00f3 gi\u00e1 tr\u1ecb lan t\u1ecfa\u200b m\u1ea1nh \u200bm\u1ebd.<\/p><h2 id=\"outro\">Sharing from personal experiences<\/h2><p>Building a personal brand on LinkedIn is not just a trend, but an essential part of a modern businessperson's positioning strategy. With a carefully invested profile, posts bring real value and sincere connection with the professional community, business owners can expand influence, enhance credibility, and simultaneously create leverage for business development.<\/p><p>T\u1eeb\u200b g\u00f3c \u0111\u1ed9 c\u1ee7a DPS.MEDIA \u200b- \u0111\u01a1n v\u1ecb \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u00e0ng tr\u0103m SMEs Vi\u1ec7t Nam trong h\u00e0nh tr\u00ecnh chuy\u1ec3n\u2063 \u0111\u1ed5i s\u1ed1, ch\u00fang t\u00f4i\u200c cho r\u1eb1ng LinkedIn kh\u00f4ng \u0111\u01a1n\u2064 thu\u1ea7n l\u00e0 n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng, m\u00e0 ch\u00ednh \u200cl\u00e0 \u201cs\u00e2n ch\u01a1i\u201d \u0111\u1ea7y ti\u1ec1m n\u0103ng \u0111\u1ec3 doanh nh\u00e2n k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, ch\u00e2n th\u1ef1c v\u00e0 b\u1ec1n v\u1eefng.Khi \u200cch\u1ee7 doanh nghi\u1ec7p\u200c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ti\u1ebfng n\u00f3i ri\u00eang,\u0111\u00f3 c\u0169ng l\u00e0 l\u00fac \u2063th\u01b0\u01a1ng hi\u1ec7u doanh \u2062nghi\u1ec7p tr\u1edf n\u00ean kh\u00e1c \u200cbi\u1ec7t v\u00e0\u2063 \u0111\u00e1ng nh\u1edb h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng,\u0111\u1ed1i\u200c t\u00e1c.Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n b\u1eaft \u0111\u1ea7u \u200bngay h\u00f4m nay \u2013 ch\u1ec9 c\u1ea7n m\u1ed9t b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean: c\u1eadp nh\u1eadt l\u1ea1i h\u1ed3 s\u01a1, th\u1eed \u2062chia s\u1ebb m\u1ed9t g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n v\u1ec1 ng\u00e0nh ngh\u1ec1, \u2062hay ph\u1ea3n h\u1ed3i m\u1ed9t b\u00e0i vi\u1ebft \u0111ang g\u00e2y ch\u00fa\u2063 \u00fd\u200c trong c\u1ed9ng \u0111\u1ed3ng. N\u1ebfu b\u1ea1n c\u00f2n ph\u00e2n\u2062 v\u00e2n \u200dv\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung,\u2063 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng\u2063 hi\u1ec7u hay c\u00e1ch lan \u2062t\u1ecfa hi\u1ec7u qu\u1ea3, \u0111\u1eebng ng\u1ea7n \u200bng\u1ea1i t\u00ecm \u0111\u1ebfn c\u00e1c chuy\u00ean gia c\u00f3 \u2062kinh \u200dnghi\u1ec7m \u0111\u1ed3ng h\u00e0nh \u200bc\u00f9ng \u2062SMEs nh\u01b0 DPS.MEDIA.<\/p><p>Additionally, personal branding on LinkedIn is only a part of the overall digital marketing strategy. You can continue exploring related topics such as social selling, employee branding, or how to integrate LinkedIn into a multi-channel marketing funnel to optimize reach and conversion efficiency.<\/p><p>B\u1ea1n \u0111ang\u2062 x\u00e2y d\u1ef1ng \u200cth\u01b0\u01a1ng hi\u1ec7u\u200b c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf\u2063 n\u00e0o tr\u00ean LinkedIn? H\u00e3y chia s\u1ebb c\u1ea3m nh\u1eadn, kinh nghi\u1ec7m ho\u1eb7c th\u1eafc m\u1eafc\u200c c\u1ee7a \u200cb\u1ea1n trong\u2064 ph\u1ea7n b\u00ecnh lu\u1eadn \u2013 ho\u1eb7c c\u00f9ng DPS.MEDIA \u200dth\u1ea3o \u2062lu\u1eadn \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p nh\u1ea5t cho \u2064h\u00e0nh tr\u00ecnh\u200c x\u00e2y\u200b d\u1ef1ng uy t\u00edn doanh nh\u00e2n \u200dtrong \u200cth\u1eddi \u2063\u0111\u1ea1i s\u1ed1. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n         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