{"id":23616,"date":"2025-05-27T12:29:50","date_gmt":"2025-05-27T05:29:50","guid":{"rendered":"https:\/\/dps.media\/cac-giai-phap-tang-truong-doanh-thu-cho-smes-do-dps-media-trien-khai\/"},"modified":"2025-05-27T12:29:57","modified_gmt":"2025-05-27T05:29:57","slug":"solutions-for-revenue-growth-for-smes-implemented-by-dps-media","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/solutions-for-revenue-growth-for-smes-implemented-by-dps-media\/","title":{"rendered":"Revenue Growth Solutions for SMEs Implemented by DPS.MEDIA"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> SMEs in Vietnam are facing the challenge: How to <strong>grow revenue quickly and sustainably in a fiercely competitive digital environment?<\/strong> DPS.MEDIA has implemented digital marketing solutions that helped many SMEs increase their average revenue by 40% in just 6 months.<\/p><p><strong>Key takeaway<\/strong>: SMEs do not need a large budget but can still optimize sales effectiveness thanks to measurement solutions, multi-platform advertising, and automated customer care, <em>helping reach the right people at the right time<\/em> \u2013 \u0111i\u1ec1u m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 c\u00e1c doanh nghi\u1ec7p l\u1edbn m\u1edbi c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 l\u00e0m.<\/p><p>Based on actual results from hundreds of projects, we have found that <strong>personalizing the customer experience<\/strong> is the key factor that helps increase purchase conversion rates by up to 25%. Not stopping at marketing, our strategies <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"72\">DPS.MEDIA<\/a> also focus on retaining customers long-term through building communities and interactive content, creating a natural growth loop.<\/p><p>Looking at today's digital ecosystem, SMEs that know how to leverage data and flexibly change marketing strategies will have the advantage. DPS.MEDIA is committed to accompanying businesses to fully exploit digital potential, turning challenges into outstanding growth opportunities.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/profit.jpg\" alt=\"Understanding the digital customer journey in the Vietnamese SME environment\" title=\"\"><\/p><h2 id=\"thau-hieu-hanh-trinh-khach-hang-so-hoa-trong-moi-truong-smes-viet-nam\">Understanding the digital customer journey in the Vietnamese SME environment<\/h2><h3 style=\"font-weight:bold; color:#23282d;\">Clearly understanding customer behavior on digital platforms<\/h3><p><strong>Modern SME customers<\/strong> ng\u00e0y c\u00e0ng \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean c\u00e1c k\u00eanh s\u1ed1, t\u1eeb Facebook, Google \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh nh\u01b0 Vi\u1ec7t Nam l\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u t\u1eebng \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng su\u1ed1t qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 \u2013 l\u1ef1a ch\u1ecdn \u2013 mua h\u00e0ng v\u00e0 ch\u0103m s\u00f3c sau b\u00e1n.<\/p><ul style=\"list-style:none;padding-left:0;\">\n<li><strong>Identifying needs:<\/strong> Analyzing data and behavior across multiple channels helps businesses accurately identify target audiences.<\/li>\n<li><strong>Optimize digital experience:<\/strong> Leverage personalized landing pages, quick consultation chatbots, and smooth ordering processes to retain customers.<\/li>\n<li><strong>Long-term nurturing:<\/strong> Send information and offers via email and social media to build loyalty and encourage repeat purchases.<\/li>\n<\/ul><h3 style=\"font-weight:bold; color:#23282d;\">B\u1ea3n \u0111\u1ed3 h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u2013 \u201ckim ch\u1ec9 nam\u201d \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/h3><p>DPS.MEDIA applies <strong>modern analytics and automation tools<\/strong> to present a comprehensive picture of the customer journey for each small and medium-sized business. This enables businesses to identify weaknesses and strengths, and quickly adjust marketing or sales strategies.<\/p><table style=\"width:100%; border-collapse:collapse; background-color:#fff; color:#23282d; border:1px solid #ccd0d4;\">\n<thead style=\"background-color:#f6f7f7;\">\n<tr>\n<th style=\"padding:10px; border:1px solid #ccd0d4;\">Stage<\/th>\n<th style=\"padding:10px; border:1px solid #ccd0d4;\">Prominent behaviors<\/th>\n<th style=\"padding:10px; border:1px solid #ccd0d4;\">DPS.MEDIA tools deployed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">Recognition<\/td>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">Search, read blogs, watch videos<\/td>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">SEO, Content, Google\/Facebook Ads<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">Consideration<\/td>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">Compare prices, request consultation<\/td>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">Landing page, Chatbot, Remarketing<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">Conversion<\/td>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">Place orders, fill out forms<\/td>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">CRM, Automation, Conversion tracking<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">post-sale care<\/td>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">Receive support, view reviews<\/td>\n<td style=\"padding:10px; border:1px solid #ccd0d4;\">Email, SMS, Loyalty program<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/growth.jpg\" alt=\"Optimizing advertising budgets with strategic digital platforms\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-ngan-sach-quang-cao-voi-cac-nen-tang-so-chien-luoc\">Optimizing advertising budgets with strategic digital platforms<\/h2><h3 style=\"font-size: 1.25em; color: #0073aa;\">Filtering the right channels, maximizing cost savings<\/h3><p>Without a huge budget, small and medium-sized businesses can still <strong>break through revenue<\/strong> n\u1ebfu \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng\u201d \u0111\u00fang n\u1ec1n t\u1ea3ng s\u1ed1. DPS.MEDIA \u0111\u00e3 gi\u00fap nhi\u1ec1u SMEs th\u1eed nghi\u1ec7m v\u00e0 ch\u1ecdn ra nh\u1eefng k\u00eanh ph\u00f9 h\u1ee3p nh\u1ea5t th\u00f4ng qua:<\/p><ul style=\"margin-left: 1em;\">\n<li><strong>Customer persona analysis<\/strong>: Identify the platform where potential customers are most active.<\/li>\n<li><strong>Multi-channel budget optimization<\/strong>: Linh ho\u1ea1t chuy\u1ec3n \u0111\u1ed5i gi\u1eefa Facebook Ads,Google Ads,TikTok ho\u1eb7c Zalo d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf,kh\u00f4ng \u0111\u1ec3 \u201c\u0111\u1ed1t ti\u1ec1n\u201d v\u00e0o h\u01b0\u1edbng k\u00e9m hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Measurement, automation, and reporting<\/strong>: Test multiple small ad groups, use AI to identify the ads that deliver the best conversions before scaling up the budget.<\/li>\n<\/ul><h3 style=\"font-size: 1.25em; color: #0073aa;\">Comparing performance across strategic channels<\/h3><table class=\"wp-block-table\" style=\"width:100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color: #f6f7f7;\">\n<th style=\"padding: 8px; border: 1px solid #e2e4e7;\">Digital channel<\/th>\n<th style=\"padding: 8px; border: 1px solid #e2e4e7;\">Main advantages<\/th>\n<th style=\"padding: 8px; border: 1px solid #e2e4e7;\">average cost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #e2e4e7;\">Facebook Ads<\/td>\n<td style=\"padding: 8px; border: 1px solid #e2e4e7;\">Reach retail customers, build brand<\/td>\n<td style=\"padding: 8px; border: 1px solid #e2e4e7;\">Th\u1ea5p \u2013 Trung b\u00ecnh<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #e2e4e7;\">Google Ads<\/td>\n<td style=\"padding: 8px; border: 1px solid #e2e4e7;\">Quick order closing, accurately targeting purchase needs<\/td>\n<td style=\"padding: 8px; border: 1px solid #e2e4e7;\">trung b\u00ecnh \u2013 Cao<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #e2e4e7;\">TikTok, Zalo<\/td>\n<td style=\"padding: 8px; border: 1px solid #e2e4e7;\">Viral growth, suitable for young people<\/td>\n<td style=\"padding: 8px; border: 1px solid #e2e4e7;\">Low<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>\u2014<br>\nOptimize advertising costs with an effective multi-channel strategy from DPS.MEDIA, helping SMEs break through revenue today!<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/growth.jpg54d4.jpg\" alt=\"Applying data and technology to personalize customer experiences\" title=\"\"><\/p><h2 id=\"ung-dung-du-lieu-va-cong-nghe-vao-ca-nhan-hoa-trai-nghiem-khach-hang\">Applying data and technology to personalize customer experiences<\/h2><h3>Personalization with big data and AI<\/h3><p><strong>Big data analytics technology<\/strong> along with artificial intelligence helps DPS.MEDIA collect, process, and classify customer information from various sources. <span style=\"color:#0073aa;\">Automated AI system<\/span> recognize behaviors, preferences, interaction frequency, thereby building a detailed personalized profile for each customer. SMEs can:<\/p><ul>\n<li>Create separate care scenarios for each customer group.<\/li>\n<li>Recommend products and offers that match actual needs, increasing conversion rates.<\/li>\n<li>Optimize time and marketing budget with highly digitalized personalized strategies.<\/li>\n<\/ul><h3>Integrating multi-channel data and automated responses<\/h3><p>With <strong>omnichannel data synchronization solution<\/strong>, every action and response from customers on the website, social networks, email, and chat bot are aggregated into a single system. This helps SMEs:<\/p><table class=\"wp-block-table\" style=\"border:1px solid #eee;width:100%;\">\n<thead>\n<tr>\n<th style=\"background:#f7f7f7;\">Benefit<\/th>\n<th style=\"background:#f7f7f7;\">Value received<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Instantly update new needs<\/td>\n<td>Respond quickly, increase customer satisfaction<\/td>\n<\/tr>\n<tr>\n<td>Send messages at the right time<\/td>\n<td>Maintain personal interaction throughout the buying journey<\/td>\n<\/tr>\n<tr>\n<td>Store and analyze historical data<\/td>\n<td>Build more effective repeat marketing campaigns<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-money.jpg\" alt=\"Building a creative content ecosystem to drive conversions\" title=\"\"><\/p><h2 id=\"xay-dung-he-sinh-thai-noi-dung-sang-tao-thuc-day-chuyen-doi\">Building a creative content ecosystem to drive conversions<\/h2><h3>Diversifying content to reach target customers<\/h3><p><strong>DPS.MEDIA<\/strong> helps SMEs build a creative content ecosystem by developing various formats such as:<\/p><ul>\n<li>In-depth blog posts optimized for SEO<\/li>\n<li>Short videos that go viral on social networks<\/li>\n<li>Intuitive, easily shareable infographics<\/li>\n<li>Expert interview podcasts<\/li>\n<\/ul><p>Thanks to this diversity, businesses can easily reach and retain customers at multiple touchpoints, thereby increasing conversion rates.<\/p><h3>Optimizing the customer journey with personalized content<\/h3><p>We apply data analytics technology to create content tailored to each customer group. <strong>Personalized content<\/strong> helps increase engagement, encourages customers to take actions such as registering, purchasing, or sharing information.<\/p><table class=\"wp-block-table\" style=\"width:100%;border-collapse:collapse;\">\n<thead>\n<tr style=\"background:#f7f7f7;\">\n<th style=\"padding:10px;border:1px solid #e2e2e2;\">Content types<\/th>\n<th style=\"padding:10px;border:1px solid #e2e2e2;\">Conversion goals<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px;border:1px solid #e2e2e2;\">Instructional posts<\/td>\n<td style=\"padding:10px;border:1px solid #e2e2e2;\">Increase website traffic<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px;border:1px solid #e2e2e2;\">Video testimonial<\/td>\n<td style=\"padding:10px;border:1px solid #e2e2e2;\">Increase credibility, drive purchases<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px;border:1px solid #e2e2e2;\">Comparison infographic<\/td>\n<td style=\"padding:10px;border:1px solid #e2e2e2;\">Support purchasing decisions<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/vector.jpg\" alt=\"Sustainable revenue growth through automated marketing\" title=\"\"><\/p><h2 id=\"tang-truong-doanh-thu-ben-vung-thong-qua-marketing-tu-dong-hoa\">Sustainable revenue growth through automated marketing<\/h2><h3>Customer journey optimization strategies with automated marketing<\/h3><p><strong>DPS.MEDIA<\/strong> has found that marketing automation not only simply saves time but also transforms <strong>Customer journey optimization strategies with automated marketing<\/strong><\/p><p>Marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a (Marketing Automation) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u201ctr\u1ee3 l\u00fd \u0111\u1eafc l\u1ef1c\u201d gi\u00fap c\u00e1c doanh nghi\u1ec7p \u2013 \u0111i\u1ec3n h\u00ecnh nh\u01b0 DPS.MEDIA \u2013 kh\u00f4ng ch\u1ec9 ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua s\u1eafm. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ed1i \u0111a, doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean ba tr\u1ee5 c\u1ed9t: C\u00e1 nh\u00e2n h\u00f3a, k\u1ebft n\u1ed1i li\u00ean t\u1ee5c v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u.<\/p><h3>1. Personalizing the customer experience (Personalization)<\/h3><p>Modern customers expect experiences tailored to their needs and preferences at every touchpoint in the journey. Marketing automation allows:<\/p><ul>\n<li><strong>Send content emails to the right people at the right time<\/strong>: The system automatically sends welcome emails, abandoned cart reminders, birthday offers, and personalized promotions based on website behavior, gradually nurturing relationships.<\/li>\n<p><\/p>\n<li><strong>Smart customer segmentation<\/strong>: The system automatically segments customers based on purchase history, engagement level, order value\u2026 thereby personalizing content and suitable offers.<\/li>\n<p><\/p>\n<li><strong>Automatic product recommendations<\/strong>: T\u00edch h\u1ee3p AI & machine learning \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p s\u1edf th\u00edch v\u00e0 l\u1ecbch s\u1eed giao d\u1ecbch, th\u00fac \u0111\u1ea9y upsell\/cross-sell hi\u1ec7u qu\u1ea3.<\/li>\n<p>\n<\/p><\/ul><h3>2. Continuous, seamless omnichannel connection (Omnichannel Nurturing)<\/h3><p>S\u1eed d\u1ee5ng automation gi\u00fap kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c \u201cch\u1ea1m\u201d li\u00ean t\u1ee5c t\u1ea1i \u0111a k\u00eanh: email, SMS, m\u1ea1ng x\u00e3 h\u1ed9i, chatbot, qu\u1ea3ng c\u00e1o remarketing\u2026 \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u01b0\u1ee3c nh\u1eafc nh\u1edb, \u0111\u1ed3ng th\u1eddi t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch:<\/p><ul>\n<li><strong>Set up automated workflows<\/strong>: Customers fill out a form from a Facebook ad \u2192 receive a thank you email \u2192 after 2 days receive a consultation reminder SMS \u2192 when visiting the website, they see remarketing offers\u2026 All seamlessly automated.<\/li>\n<p><\/p>\n<li><strong>Two-way interaction via chatbot, live chat<\/strong>: Bot automatically suggests products, answers FAQs, and forwards to support staff when necessary.<\/li>\n<p>\n<\/p><\/ul><h3>3. Continuous analysis and optimization with data (Data-driven Optimization)<\/h3><p>T\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00f4ng ch\u1ec9 l\u00e0 \u201cg\u1eedi h\u00e0ng lo\u1ea1t\u201d, m\u00e0 l\u00e0 v\u1eadn h\u00e0nh \u2013 ph\u00e2n t\u00edch \u2013 t\u1ed1i \u01b0u li\u00ean t\u1ee5c \u0111\u1ec3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3:<\/p><ul>\n<li><strong>Theo d\u00f5i h\u00e0nh vi & \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 real-time<\/strong>: X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m r\u01a1i chuy\u1ec3n \u0111\u1ed5i (conversion points), c\u00e1c b\u01b0\u1edbc kh\u00e1ch h\u00e0ng b\u1ecb \u201cr\u01a1i r\u1ee5ng\u201d \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, k\u1ecbch b\u1ea3n nu\u00f4i d\u01b0\u1ee1ng.<\/li>\n<p><\/p>\n<li><strong>Automatic A\/B testing<\/strong>: Compare the effectiveness of email templates, ad content, promotional invitations\u2026 to select the optimal solution.<\/li>\n<p><\/p>\n<li><strong>CRM integration<\/strong>: The system automatically records and updates all information and interaction history (touchpoints) into the CRM, helping sales take care of customers more seamlessly.<\/li>\n<p>\n<\/p><\/ul><h3>Conclusion<\/h3><p>Vi\u1ec7c \u1ee9ng d\u1ee5ng marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00f4ng ch\u1ec9 l\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, ti\u1ebft ki\u1ec7m nh\u00e2n l\u1ef1c m\u00e0 c\u00f2n l\u00e0 \u201cv\u0169 kh\u00ed c\u1ea1nh tranh\u201d gi\u00fap doanh nghi\u1ec7p nh\u01b0 <strong>DPS.MEDIA<\/strong> x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a, li\u1ec1n m\u1ea1ch v\u00e0 li\u00ean t\u1ee5c chuy\u1ec3n \u0111\u1ed5i. Th\u00e0nh c\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c khai th\u00e1c t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a data, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c \u0111i\u1ec3m ch\u1ea1m ch\u1ee7 ch\u1ed1t \u2013 ch\u1ee9 kh\u00f4ng ch\u1ec9 g\u1eedi email m\u1ed9t c\u00e1ch r\u1eadp khu\u00f4n!<\/p><p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam c\u00e1c case th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam v\u1ec1 marketing automation t\u1eeb nh\u1eefng n\u1ec1n t\u1ea3ng n\u1ed5i b\u1eadt nh\u01b0 GetResponse, HubSpot, Mailchimp, MoEngage\u2026<a href=\"https:\/\/vietnammartech.com\/chien-luoc-marketing-automation-toi-uu-chuyen-doi-tai-viet-nam\/\" rel=\"nofollow noopener\" target=\"_blank\">Vietnam MarTech<\/a><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/owth-1.jpg\" alt=\"Coordinating multi-channel and measuring effectiveness in digital campaigns\" title=\"\"><\/p><h2 id=\"phoi-hop-da-kenh-va-do-luong-hieu-qua-trong-chien-dich-digital\">Coordinating multi-channel and measuring effectiveness in digital campaigns<\/h2><h3 style=\"color:#2271b1;font-size:1.2em;margin-bottom:0.5em;\">Optimizing conversion flows across multiple platforms<\/h3><p>The combination of Facebook, Google, Zalo, TikTok, and Website channels helps reach customers at every touchpoint, from awareness to conversion.<strong>DPS.MEDIA<\/strong> leverage each channel for its proper role:<\/p><ul style=\"list-style-type:disc; margin-left: 2em;\">\n<li>Facebook Ads: Create viral effects and nurturing, increase brand awareness.<\/li>\n<li>Google Search: Tap into existing demand, close deals effectively.<\/li>\n<li>TikTok & Zalo: D\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng, ph\u1ee7 r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng tr\u1ebb v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng.<\/li>\n<li>Website: The intermediary point to control traffic, store data, and automate customer care.<\/li>\n<\/ul><h3 style=\"color:#2271b1;font-size:1.2em;margin-bottom:0.5em;\">\u0110o l\u01b0\u1eddng \u201creal-time\u201d, t\u1ed1i \u0111a ROI t\u1eebng \u0111\u1ed3ng ng\u00e2n s\u00e1ch<\/h3><table style=\"width:100%;border-collapse:collapse;border:1px solid #eee;font-size:1em;\">\n<thead>\n<tr style=\"background:#f0f6fa; color:#2271b1;\">\n<th style=\"padding:10px 8px;border:1px solid #eee;text-align:left;\">Measurement tools<\/th>\n<th style=\"padding:10px 8px;border:1px solid #eee;text-align:left;\">Key features<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:8px;border:1px solid #eee;\">UTM Tracking, Google Analytics 4<\/td>\n<td style=\"padding:8px;border:1px solid #eee;\">Multi-source conversion tracking, multi-channel behavior reporting.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #eee;\">CRM & Pixel Facebook<\/td>\n<td style=\"padding:8px;border:1px solid #eee;\">Lead scoring, saving interaction history for remarketing.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px;border:1px solid #eee;\">Hotjar, Clarity<\/td>\n<td style=\"padding:8px;border:1px solid #eee;\">Record videos, heatmaps, identify bottlenecks on the website.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/960x0.jpg\" alt=\"Consulting and training to develop digital marketing internal strength for SMEs\" title=\"\"><\/p><h2 id=\"tu-van-dao-tao-phat-trien-noi-luc-marketing-so-cho-smes\">Consulting and training to develop digital marketing internal strength for SMEs<\/h2><h3>Break through revenue with a strong digital internal strategy<\/h3><p><strong>DPS.MEDIA<\/strong> believes that developing digital marketing capabilities internally is the foundation that helps Vietnamese SMEs not only survive but also achieve outstanding growth in a volatile economic context. Instead of pouring money into traditional advertising, we invest in team training, optimizing internal data, and building a modern marketing mindset. Many studies from McKinsey (2023) show: businesses that know how to use digital data and enhance team capabilities have a profit growth rate 35% faster than those that only buy external advertising services.<\/p><ul>\n<li><strong>Personalized training by industry:<\/strong> practical training based on case studies from the Vietnamese market itself.<\/li>\n<li><strong>Automated marketing process:<\/strong> from CRM to email, chatbot support for closing sales, managing customer lists at extremely low cost.<\/li>\n<li><strong>Ph\u00e2n t\u00edch \u2013 t\u1ed1i \u01b0u d\u1eef li\u1ec7u:<\/strong> gi\u00fap smes nh\u00ecn r\u00f5 hi\u1ec7u qu\u1ea3 t\u1eebng k\u00eanh, s\u1edbm \u201cb\u1eaft b\u1ec7nh\u201d v\u00e0 x\u1eed l\u00fd bottleneck doanh thu ngay th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng.<\/li>\n<li><strong>Build-in-house media team:<\/strong> consulting on setting up mini studios, editing content, controlling media budgets independently.<\/li>\n<\/ul><h3>Master the digital game through real case studies<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Business<\/th>\n<th>Application strategy<\/th>\n<th>Results after 6 months<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>L\u2019Argent.vn<br><span style=\"font-size:0.9em;color:#888;\">(Premium local fashion)<\/span><\/td>\n<td>\n<p>        \u2013 \u0110\u00e0o t\u1ea1o tuy\u1ec3n d\u1ee5ng & ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 marketing n\u1ed9i b\u1ed9<br>\n        \u2013 X\u00e2y d\u1ef1ng ph\u1ec5u t\u1ef1 \u0111\u1ed9ng tr\u00ean Meta, TikTok<br>\n        \u2013 Chuy\u1ec3n to\u00e0n b\u1ed9 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o sang n\u1ed9i l\u1ef1c s\u00e1ng t\u1ea1o\n      <\/p><\/td>\n<td><strong>+67%<\/strong> online revenue<br>Advertising ROI reduced to <strong>27%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Ch\u1ee3 Xanh Gourmet<br><span style=\"font-size:0.9em;color:#888;\">(Clean food in Ho Chi Minh City)<\/span><\/td>\n<td>\n<p>        \u2013 T\u01b0 v\u1ea5n tri\u1ec3n khai CRM qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<br>\n        \u2013 Training s\u1eed d\u1ee5ng chatbot x\u1eed l\u00fd 100% \u0111\u01a1n inbox<br>\n        \u2013 Workshop thi\u1ebft k\u1ebf n\u1ed9i dung s\u1ed1\n      <\/p><\/td>\n<td>Increase <strong>3 times<\/strong> old customer conversion rate<br>Decrease <strong>41%<\/strong> Remarketing costs<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng d\u00e0nh cho \u201cng\u1ed3i ch\u1edd\u201d<\/h3><p>Do SMEs want to level up or just follow short-term trends? We choose a sustainable approach: helping businesses build <strong>an internal marketing brain<\/strong> \u0111\u1ec3 l\u00e0m ch\u1ee7 m\u1ecdi chuy\u1ec3n \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng, b\u1ea5t ch\u1ea5p ng\u00e2n s\u00e1ch c\u00f3 l\u00ean xu\u1ed1ng. B\u1eb1ng lo\u1ea1t workshop thi\u1ebft k\u1ebf ri\u00eang, c\u00e1c g\u00f3i outsourcing c\u1ed1 v\u1ea5n, v\u00e0 khai th\u00e1c s\u1ee9c m\u1ea1nh n\u1ec1n t\u1ea3ng s\u1ed1, ch\u1ea5t l\u01b0\u1ee3ng t\u0103ng tr\u01b0\u1edfng s\u1ebd kh\u00f4ng c\u00f2n ph\u1ea3i l\u00e0 \u0111i\u1ec1u \u201cm\u00f2 kim \u0111\u00e1y b\u1ec3\u201d.<\/p><p style=\"margin-top:24px;color:#888;font-size:0.95em;\">\n<\/p><p>Li\u00ean h\u1ec7: marketing@dps.media \u2013 0961545445<br>\n\u0110\u1ecba ch\u1ec9: 56 Nguy\u1ec5n \u0110\u00ecnh Chi\u1ec3u, \u0110a kao, Qu\u1eadn 1, TP.HCM & 788\/14 Nguy\u1ec5n Ki\u1ec7m, G\u00f2 V\u1ea5p<br>\nTax ID: 0318700500\n<\/p><h2 id=\"outro\">Valuable lessons<\/h2><p>T\u1eeb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng doanh thu nh\u01b0 x\u00e2y d\u1ef1ng ph\u1ec5u b\u00e1n h\u00e0ng t\u1ed1i \u01b0u, qu\u1ea3ng c\u00e1o \u0111a n\u1ec1n t\u1ea3ng, \u0111\u1ebfn c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng d\u1eef li\u1ec7u \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u minh ch\u1ee9ng cho s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t l\u1ed9 tr\u00ecnh Digital Marketing b\u00e0i b\u1ea3n trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a SMEs. DPS.MEDIA tin r\u1eb1ng,b\u1ea5t k\u1ec3 quy m\u00f4 hay l\u0129nh v\u1ef1c,doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 b\u1ee9t ph\u00e1 n\u1ebfu \u1ee9ng d\u1ee5ng \u0111\u00fang c\u00e1ch ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p.<\/p><p>Quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 t\u01b0 duy c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. M\u1ed7i gi\u1ea3i ph\u00e1p kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u00edch \u0111\u1ebfn cu\u1ed1i c\u00f9ng, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p th\u1eed nghi\u1ec7m, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u kh\u00f4ng ng\u1eebng.H\u00e3y xem digital marketing l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c \u2013 n\u01a1i m\u00e0 m\u1ecdi n\u1ed7 l\u1ef1c \u0111\u1ec1u \u0111\u01b0\u1ee3c quy \u0111\u1ed5i th\u00e0nh d\u1eef li\u1ec7u r\u00f5 r\u00e0ng v\u00e0 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn th\u1ef1c t\u1ebf.<\/p><p>Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u00e1p d\u1ee5ng ngay nh\u1eefng g\u1ee3i \u00fd t\u1eeb b\u00e0i vi\u1ebft n\u00e0y, b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng thay \u0111\u1ed5i nh\u1ecf nh\u01b0ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng.\u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t l\u1eddi m\u1eddi \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd m\u1edf r\u1ed9ng v\u1ed1n hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing, ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, ho\u1eb7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111a k\u00eanh \u2013 nh\u1eefng y\u1ebfu t\u1ed1 s\u1ebd \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a SMEs t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t nam.<\/p><p>DPS.MEDIA h\u00e2n h\u1ea1nh \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. \u0110\u1eebng qu\u00ean \u0111\u1ec3 l\u1ea1i chia s\u1ebb, c\u00e2u h\u1ecfi hay g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n b\u00ean d\u01b0\u1edbi \u2013 v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n lu\u00f4n b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1edfi m\u1edf. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-is-meta-business-and-how-to-set-up-a-business-advertising-account\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What is Meta Business? 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DPS.MEDIA has implemented digital marketing solutions that help many SMEs increase average revenue by 40% in just 6 months of implementation [...]<\/p>","protected":false},"author":3,"featured_media":23617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84,70,1187],"tags":[725,361,254],"class_list":["post-23616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-tin-tuc","category-xay-dung-thuong-hieu","tag-doi-moi-sang-tao","tag-marketing-so","tag-quan-ly-doanh-nghiep"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23616"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/23617"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}