{"id":23455,"date":"2025-05-25T12:14:07","date_gmt":"2025-05-25T05:14:07","guid":{"rendered":"https:\/\/dps.media\/5-buoc-len-google-maps-cho-quan-ca-phe-nho-chi-trong-1-tuan\/"},"modified":"2025-05-25T12:14:09","modified_gmt":"2025-05-25T05:14:09","slug":"5-steps-to-get-on-google-maps-for-small-coffee-shops-in-just-1-week","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/5-steps-to-get-on-google-maps-for-small-coffee-shops-in-just-1-week\/","title":{"rendered":"5 steps to get your small coffee shop on Google Maps in just 1 week"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>1. Identify the basic information of the shop:<\/strong> First, ensure you have complete information about the coffee shop, including name, exact address, phone number, and opening hours. <em>Detailed and accurate information will help customers easily find you.<\/em><\/p><p><strong>2. Create a Google My Business account:<\/strong> Register and verify a Google My Business account for the shop. <em>Google My Business not only helps you appear on Google Maps but also enhances your brand and online presence.<\/em><\/p><p><strong>3. Optimize your profile:<\/strong> Add detailed descriptions, beautiful and reasonable photos of the shop space, menu, and specialties. <em>Attractive photos will attract more customers and create a good first impression right from the first glance.<\/em><\/p><p><strong>4. Encourage customers to leave reviews:<\/strong> Support customers to leave reviews and feedback about their experience at the shop. <em>Positive reviews not only increase credibility but also help the shop rank higher in Google search results.<\/em><\/p><p><strong>5. Run local advertising:<\/strong> Try running local advertising campaigns on Google to create stronger attention to the shop.<em>Advertising will help increase awareness and attract customers searching for coffee shops in your area.<\/em> <\/p><p>These simple steps can help your coffee shop have a strong presence on Google Maps within just one week, opening up opportunities to attract more customers.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/o_1200.jpg\" alt=\"Behavioral data analysis using R language | Duy Dang-Pham\" title=\"\"><\/p><h2 id=\"tim-hieu-loi-ich-khi-dua-quan-ca-phe-nho-len-google-maps-trong-boi-canh-canh-tranh-hien-nay\">Learn about the benefits of listing a small coffee shop on Google Maps in today's competitive landscape<\/h2><h3>\u0110\u01b0a qu\u00e1n l\u00ean\u200b b\u1ea3n \u0111\u1ed3 s\u1ed1 \u2013 C\u1ea7n thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft<\/h3><p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh\u200c F&B ng\u00e0y\u2063 c\u00e0ng\u200d ch\u1eadt ch\u1ed9i,\u2062 \u0111\u1eb7c bi\u1ec7t\u2063 l\u00e0 t\u1ea1i c\u00e1c \u0111\u00f4 \u200dth\u1ecb \u0111\u00f4ng d\u00e2n nh\u01b0 S\u00e0i G\u00f2n hay \u2062H\u00e0 N\u1ed9i, \u2062vi\u1ec7c \u200bm\u1ed9t qu\u00e1n c\u00e0 ph\u00ea nh\u1ecf c\u00f3 m\u1eb7t\u2063 tr\u00ean Google Maps kh\u00f4ng \u200bch\u1ec9 \u2064\u0111\u01a1n gi\u1ea3n\u200c l\u00e0 \u201c\u0111\u00e1nh d\u1ea5u\u200b t\u1ecda \u0111\u1ed9\u201d\u2062 m\u00e0 c\u00f2n l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u \u0111\u1ec3\u2063 x\u00e2y d\u1ef1ng hi\u1ec7n\u200c di\u1ec7n\u200c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u200dm\u1ebd trong\u2062 t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p><p>According to research from BrightLocal (2023), there are up to <strong>87% of consumers<\/strong> s\u1eed\u200d d\u1ee5ng Google \u0111\u1ec3 t\u00ecm\u2064 ki\u1ebfm \u0111\u1ecba \u0111i\u1ec3m qu\u00e1n \u0103n \u200dho\u1eb7c qu\u00e1n c\u00e0 ph\u00ea g\u1ea7n h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0, n\u1ebfu qu\u00e1n c\u1ee7a b\u1ea1n\u200b ch\u01b0a c\u00f3 \u2064m\u1eb7t tr\u00ean b\u1ea3n \u0111\u1ed3, b\u1ea1n \u0111\u00e3 t\u1ef1 r\u00fat ng\u1eafn c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn th\u1ecb \u2064tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb, \u01b0a\u2062 tr\u1ea3i nghi\u1ec7m \u0111\u1ecba \u0111i\u1ec3m m\u1edbi qua \u2064digital.<\/p><h3>Case study: From a small alley coffee shop to a viral check-in spot<\/h3><p>Kh\u00e1ch h\u00e0ng \u200cc\u1ee7a\u2064 DPS.MEDIA \u2013 qu\u00e1n\u2064 \u201cTh\u00e1ng M\u01b0\u1eddi M\u1ed9t\u201d\u2064 n\u1eb1m trong m\u1ed9t \u2064con\u200c h\u1ebbm nh\u1ecf \u1edf qu\u1eadn 3 \u2013 \u0111\u00e3 \u200bt\u0103ng <strong>250% new visitors<\/strong> just after 2 weeks of optimizing Google My Business and integrating location management on Google Maps. At the same time, we helped:<\/p><ul>\n<li>Set up SEO-standard Google Business titles (name + unique + location)<\/li>\n<li>Attach attractive photos and videos about the shop's space<\/li>\n<li>Update flexible weekend opening hours<\/li>\n<\/ul><p>Ch\u01b0a \u200c\u0111\u1ea7y m\u1ed9t \u2062th\u00e1ng sau, qu\u00e1n \u200cxu\u1ea5t hi\u1ec7n top 3\u2064 trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm\u2062 c\u1ee5m t\u1eeb \u201cc\u00e0 \u200cph\u00ea\u200d s\u00e2n\u200c v\u01b0\u1eddn Qu\u1eadn 3\u201d. \u0110\u00e2y \u2062l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh \u2063cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a \u200dvi\u1ec7c \u0111\u1ecbnh v\u1ecb \u0111\u00fang tr\u00ean Google Maps trong m\u1ed9t th\u1ecb \u2064tr\u01b0\u1eddng \u200bc\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p><h3>Specific benefits for small coffee shops<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Benefit<\/th>\n<th>Value delivered<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Increase local presence<\/strong><\/td>\n<td>Xu\u1ea5t hi\u1ec7n \u2063khi kh\u00e1ch\u200b t\u00ecm \u201cqu\u00e1n c\u00e0 ph\u00ea g\u1ea7n \u0111\u00e2y\u201d<\/td>\n<\/tr>\n<tr>\n<td><strong>Increase visit rate<\/strong><\/td>\n<td>Users can easily locate and choose<\/td>\n<\/tr>\n<tr>\n<td><strong>Build credibility<\/strong><\/td>\n<td>Authentic star ratings and reviews from customers<\/td>\n<\/tr>\n<tr>\n<td><strong>Free advertising support<\/strong><\/td>\n<td>Photos, menus, videos reach thousands of people<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><em>\u201cN\u1ebfu kh\u00f4ng c\u00f3 m\u1eb7t\u2064 tr\u00ean b\u1ea3n \u0111\u1ed3 s\u1ed1, b\u1ea1n g\u1ea7n nh\u01b0 \u0111ang \u200dkinh doanh\u200c trong b\u00f3ng \u2063t\u1ed1i.\u201d<\/em> \u200c \u2013 m\u1ed9t quan \u200d\u0111i\u1ec3m m\u00e0 ch\u00fang \u2063t\u00f4i \u1edf DPS.MEDIA th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh trong c\u00e1c bu\u1ed5i t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c c\u00f9ng \u200dch\u1ee7 qu\u00e1n \u200dm\u1edbi \u200ckh\u1edfi nghi\u1ec7p.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/resize.jpgfc28.jpg\" alt=\"Learn the benefits of putting your small coffee shop on Google Maps in today\u2019s competitive context\" title=\"\"><\/p><h2 id=\"chuan-bi-thong-tin-doanh-nghiep-ro-rang-va-chuyen-nghiep-truoc-khi-dang-ky\">Prepare clear and professional business information before registering<\/h2><h3>Identify core business information<\/h3><p>To make your coffee shop stand out on Google Maps, the first thing is to clearly identify <strong>core information<\/strong> about your business. You should prepare the following information:<\/p><ul>\n<li><strong>Coffee shop name<\/strong>: Use an easy-to-remember name related to the shop's style.<\/li>\n<li><strong>Exact address<\/strong>: Ensure the address is clearly recorded without causing confusion.<\/li>\n<li><strong>Contact phone number<\/strong>: Provide the main hotline number so customers can easily contact you. <\/li>\n<li><strong>Opening hours<\/strong>: Update operating hours in detail to avoid customers coming and having to leave because the shop is closed.<\/li>\n<\/ul><h3>Create attractive information templates and specific tools<\/h3><p>One <strong>an attractive information template<\/strong> not only helps easily attract customers but also creates a good impression with Google. The content should include:<\/p><ul>\n<li><strong>A brief and concise description about the shop<\/strong>: sharing outstanding features or exclusive drinks.<\/li>\n<li><strong>High-quality images<\/strong>: Provide sharp color images showing the space of the shop and its signature drinks.<\/li>\n<li><strong>Links to social media pages<\/strong>: Actively connect with customers through Facebook, Instagram, or other social media platforms.<\/li>\n<\/ul><h3>Conduct research from keywords and optimize SEO<\/h3><p>An important step that cannot be missed is <strong>proper keyword research.<\/strong> \u0111\u00fang c\u00e1ch. \u2062H\u00e3y t\u00ecm hi\u1ec3u c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan\u2062 \u0111\u1ebfn qu\u00e1n c\u00e0 ph\u00ea nh\u01b0 \u201cc\u00e0 ph\u00ea ngon\u201d, \u201cqu\u00e1n c\u00e0 \u2064ph\u00ea \u0111\u1eb9p\u201d, v\u00e0 s\u1eed d\u1ee5ng ch\u00fang sao cho t\u1ef1 nhi\u00ean trong m\u00f4 t\u1ea3 c\u1ee7a b\u1ea1n. \u2064Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n l\u01b0u \u00fd bao \u2064g\u1ed3m:<\/p><ul>\n<li><strong>Keyword appearance frequency<\/strong>: Ensure the main keywords appear in the title and description.<\/li>\n<li><strong>Related keywords<\/strong>: Utilize main keywords to expand into other related secondary keywords to help increase visibility on Google.<\/li>\n<\/ul><h3>Real example from a successful coffee shop<\/h3><p>M\u1ed9t case study n\u1ed5i b\u1eadt l\u00e0 qu\u00e1n c\u00e0 ph\u00ea\u200c \u201cC\u00e0 Ph\u00ea \u2062S\u00e1ng \u2062S\u1edbm\u201d, \u0111\u00e3 c\u00f3 s\u1ef1 \u2063chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng \u2062v\u1ec1\u200b th\u00f4ng tin doanh nghi\u1ec7p.\u2063 H\u1ecd \u0111\u00e3:<\/p><ul>\n<li>Clearly displayed opening hours.<\/li>\n<li>Provided beautiful images along with attractive descriptions.<\/li>\n<li>Actively participated in promotional programs on social media, leading to a 301% increase in customer volume within the first two months.<\/li>\n<\/ul><p>These steps not only help the shop exist but also stand out in customers' minds. By focusing on these factors, you can also quickly and effectively put your coffee shop on the map! \ud83d\ude0a<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/h-1300.jpg\" alt=\"Prepare clear and professional business information before \u200cregistering\" title=\"\"><\/p><h2 id=\"tao-va-xac-minh-google-business-profile-chuan-chinh-tung-buoc\">Create and verify a Google Business Profile properly step by step<\/h2><h3>Prepare information and register an effective account<\/h3><p>To get started, make sure you have fully prepared <strong>accurate information about the shop<\/strong> \u2013 \u2062t\u00ean, \u200b\u0111\u1ecba \u2064ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i,\u200c gi\u1edd m\u1edf c\u1eeda v\u00e0 h\u00ecnh \u2062\u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao. DPS.MEDIA \u2063khuy\u1ebfn\u200c ngh\u1ecb s\u1eed d\u1ee5ng \u2062\u0111\u1ecba ch\u1ec9 mail \u200cdoanh nghi\u1ec7p ri\u00eang \u0111\u1ec3 \u0111\u0103ng k\u00fd\u200c nh\u1eb1m t\u0103ng t\u00ednh chuy\u00ean \u2063nghi\u1ec7p v\u00e0 b\u1ea3o \u200cm\u1eadt cho\u200d Google Business Profile.<\/p><p>A keyword research <em>Journal of Digital marketing<\/em> in 2023 showed that businesses that carefully prepare information before creating profiles are usually verified faster by Google and have better rankings on Google Maps.<\/p><h3>Guide to creating and verifying an account by simplifying the process<\/h3><ul>\n<li><strong>Access the Google Business Profile page:<\/strong> ch\u1ecdn\u200b \u201cth\u00eam doanh\u200d nghi\u1ec7p\u201d v\u00e0 nh\u1eadp \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin.<\/li>\n<li><strong>Verify location via mail or phone:<\/strong> Postal verification is still popular due to high reliability, but phone number verification is becoming faster.<\/li>\n<li><strong>Update attractive images and descriptions:<\/strong> Clear images showing the shop space will create trust and increase search traffic.<\/li>\n<\/ul><p>According to a case study of a small coffee shop in Hanoi that DPS.MEDIA accompanied, just 5 days after registering and successful verification, clicks and calls from customers on Google Maps increased by 401%. This clearly proves that doing the right steps in the right way quickly brings results.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Step<\/th>\n<th>Description<\/th>\n<th>Benefit<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Prepare information and register an account<\/td>\n<td>Increase accuracy, reduce verification time<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Correctly fill in address and phone number<\/td>\n<td>Help customers easily find and improve user experience<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Verify account by choosing the appropriate method<\/td>\n<td>Increase trust with Google, quickly get displayed<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Update photos and attractive descriptions<\/td>\n<td>Attract customers, improve search rankings<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Monitor and interact with customers through reviews<\/td>\n<td>Increase credibility and boost loyal customer volume<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-25201.jpg\" alt=\"Create and verify a proper Google Business Profile step by step\" title=\"\"><\/p><h2 id=\"toi-uu-noi-dung-hien-thi-tren-google-maps-de-thu-hut-khach-hang-tiem-nang\">Optimize displayed content on Google Maps to attract potential customers<\/h2><h3>1. Update accurate business information<\/h3><p>To make your cafe stand out on Google Maps, the first thing you need to do is <strong>update business information<\/strong> accurately. This includes:<\/p><ul>\n<li><strong>Cafe name:<\/strong> Use the official and easy-to-remember name.<\/li>\n<li><strong>Specific address:<\/strong> Provide detailed address so customers can easily find it.<\/li>\n<li><strong>Phone number:<\/strong> Ensure the contact phone number is always active.<\/li>\n<li><strong>Opening hours:<\/strong> Update operating hours to avoid confusion.<\/li>\n<\/ul><h3>2. Add high-quality photos<\/h3><p>Images are <strong>an important factor<\/strong> to attract customer attention. Make sure you also add:<\/p><ul>\n<li>Photos of the cafe interior and exterior.<\/li>\n<li>Attractive photos of food and drinks.<\/li>\n<li>Photos of friendly service staff.<\/li>\n<\/ul><h3>3. Encourage reviews and ratings<\/h3><p>Customer reviews not only increase credibility but can also affect <strong>your cafe's search ranking.<\/strong> Encourage customers to leave reviews through promotional campaigns or send thank you messages. According to a study by BrightLocal,<strong>68%<\/strong> customers will trust a business with at least 4 stars. <\/p><h3>4. Optimize keywords for descriptions<\/h3><p>In your description, you should actively use <strong>keywords related<\/strong> to the services your cafe provides. Make sure the description is not only concise but also shows:<\/p><ul>\n<li><strong>Service style:<\/strong> Friendly and professional.<\/li>\n<li><strong>Unique menu:<\/strong> New or signature dishes of the cafe.<\/li>\n<li><strong>Promotional programs:<\/strong> Discounts on certain days of the week.<\/li>\n<\/ul><h3>5. Regularly update and interact<\/h3><p>Finally, spend time <strong>regularly updating<\/strong> information and interacting with customers via Google Maps. This not only helps increase <strong>interaction time<\/strong> but also improves your visibility in local search results.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Activities<\/th>\n<th>Frequency<\/th>\n<th>Expected results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Update information<\/td>\n<td>Every month<\/td>\n<td>Accurate information<\/td>\n<\/tr>\n<tr>\n<td>Add image<\/td>\n<td>Every week<\/td>\n<td>Increase customer volume<\/td>\n<\/tr>\n<tr>\n<td>Encourage reviews<\/td>\n<td>Continuous<\/td>\n<td>Increase reliability<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/MapApi.jpg\" alt=\"Optimize displayed content \u200bon Google\u200c Maps\u200b to attract potential customers\" title=\"\"><\/p><h2 id=\"ket-noi-khach-hang-qua-danh-gia-va-phan-hoi-de-tang-do-uy-tin-cho-quan\">Connect with customers through reviews and feedback to increase the shop's credibility<\/h2><h3 style=\"margin-bottom: 10px; font-weight: 600; color: #2c3e50;\">The importance of authentic reviews in building reputation<\/h3><p style=\"line-height: 1.6; color: #34495e;\">\n<\/p><p>In the increasingly competitive coffee shop market context, <strong>customer reviews<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 ph\u1ea3n h\u1ed3i \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n tr\u1edf th\u00e0nh m\u1ed9t \u2062\u201dv\u0169 kh\u00ed\u201d \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng\u2064 \u0111\u1ed9 tin c\u1eady v\u00e0 uy t\u00edn cho\u200b qu\u00e1n. Theo nghi\u00ean c\u1ee9u c\u1ee7a BrightLocal 2023, <em>87% of consumers trust online reviews as much as personal recommendations from friends<\/em>. This means you need to pay attention to conversations, dialogues, and take advantage of positive feedback as well as skillfully handle negative feedback to build a professional, friendly image.\n<\/p><h3 style=\"margin-bottom: 10px; font-weight: 600; color: #2c3e50;\">Effective interaction strategy with customers through feedback<\/h3><p style=\"line-height: 1.6; color: #34495e;\">\n<\/p><p>The key to <em>sustainable customer connection<\/em> lies in consistent and sincere responses to reviews on Google Maps. DPS.MEDIA advises you to:\n<\/p><ul style=\"margin-left: 20px; color: #34495e; list-style-type: disc; line-height: 1.6;\">\n<li><strong>Respond quickly<\/strong> with a personal thank you or clear explanation when there is feedback.<\/li>\n<li><strong>Handle professionally<\/strong> negative feedback to turn bad experiences into opportunities for improvement.<\/li>\n<li><strong>Use deep responses<\/strong>, avoid redundant words, causing a mechanical or insincere feeling.<\/li>\n<\/ul><h3 style=\"margin-bottom: 10px; font-weight: 600; color: #2c3e50;\">Case Study: Small coffee shop leveraging reviews to increase check-ins<\/h3><p style=\"line-height: 1.6; color: #34495e;\">\n<\/p><p>A coffee shop in Da Nang recorded a 40% increase in check-ins after optimizing interaction methods on Google Maps. The owner actively replied to each review, even creating mini-polls for customers to contribute ideas for new dishes. The result was not only an increase in customers but also deeper trust in the local brand, proving the importance of feedback in long-term development strategy.\n<\/p><table class=\"wp-list-table widefat fixed striped\" style=\"margin-top: 20px; width: 100%; border-collapse: collapse;\">\n<thead>\n<tr>\n<th style=\"padding: 8px; border: 1px solid #ddd;\">Benefits of increasing interaction through reviews<\/th>\n<th style=\"padding: 8px; border: 1px solid #ddd;\">Impact level<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Improve ranking on Google Maps<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">High<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Increase trust in the eyes of consumers<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Very high<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Quickly detect and effectively fix service errors<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Average<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">Encourage customers to return and refer<\/td>\n<td style=\"padding: 8px; border: 1px solid #ddd;\">High<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ong-12.jpg\" alt=\"Connect with customers through reviews and feedback to increase \u0111\u1ed9 \u200cuy\u2062 t\u00edn for the shop\" title=\"\"><\/p><h2 id=\"tan-dung-hinh-anh-va-tu-khoa-de-nang-cao-kha-nang-hien-thi-tren-ban-do\">Utilize photos and keywords to enhance visibility on the map<\/h2><h3>The importance of quality photos<\/h3><p>Using sharp, attractive images is an indispensable factor in the strategy to improve visibility on Google Maps. Photos of the coffee shop, drinks, and interior space should be carefully invested in, not only in quality but also in presentation. A BrightLocal study shows 60% of users tend to rate higher places with clear and eye-catching images. This not only helps your coffee shop stand out compared to competitors but also creates a good first impression.<\/p><h3>Use appropriate keywords in descriptions<\/h3><p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u2063kh\u1ea3 \u2064n\u0103ng \u2062hi\u1ec3n th\u1ecb, n\u1ed9i dung m\u00f4 t\u1ea3 \u0111\u1ecba \u0111i\u1ec3m c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 \u200dh\u1ee3p l\u00fd. Nh\u1eefng\u2062 t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn qu\u00e1n c\u00e0 ph\u00ea, nh\u01b0 \u201cc\u00e0 ph\u00ea ngon\u201d, \u201ckh\u00f4ng gian y\u00ean t\u0129nh\u201d, \u2062hay \u201c\u0111\u1ed3 u\u1ed1ng\u200b \u0111a d\u1ea1ng\u201d \u200cc\u1ea7n\u200d \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p \u200ct\u1ef1 nhi\u00ean v\u00e0o b\u00e0i vi\u1ebft.\u2064 theo nghi\u00ean c\u1ee9u c\u1ee7a Moz, b\u00e0i vi\u1ebft c\u00f3 ch\u1ee9a t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n\u200c cao h\u01a1n tr\u00ean\u200c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u00ean \u0111\u1ebfn 70%. Vi\u1ec7c \u2064n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng\u2063 t\u00ecm th\u1ea5y\u2063 b\u1ea1n tr\u00ean Google Maps,t\u1eeb \u0111\u00f3 gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 doanh thu.<\/p><h3>Successful case study from optimization<\/h3><p>A small coffee shop in Hanoi applied this approach by taking photos of the shop space at different times of the day and updating regularly. The shop recorded a significant increase in local search traffic, especially on weekends. The shop increased customer visits by 50% just by improving images and effectively using keywords in the description. Below is a summary table of results after 1 month:<\/p><table class=\"wp-table\">\n<thead>\n<tr>\n<th>Monthly<\/th>\n<th>Customer visits<\/th>\n<th>Revenue (VND)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Before Optimization<\/td>\n<td>200<\/td>\n<td>10.000.000<\/td>\n<\/tr>\n<tr>\n<td>After Optimization<\/td>\n<td>300<\/td>\n<td>15.000.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Thus,<a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">it is clear that utilizing images and keywords is not only a marketing strategy but also an essential method to attract customers to your coffee shop<\/a>.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/208041.jpg\" alt=\"Leverage images and \u200bkeywords to enhance visibility\u200d on the map\" title=\"\"><\/p><h2 id=\"theo-doi-hieu-suat-va-dieu-chinh-chien-luoc-tu-du-lieu-google-maps-insight\">Monitor performance and adjust strategy using Google Maps Insight data<\/h2><h3>Analyze customer behavior and improve touchpoints experience<\/h3><p>S\u1eed d\u1ee5ng Google Maps\u2063 Insight l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u1ef1c k\u1ef3 hi\u1ec7u\u200d qu\u1ea3 \u0111\u1ec3 ch\u1ee7\u2064 qu\u00e1n c\u00e0\u200c ph\u00ea nh\u1ecf hi\u1ec3u r\u00f5 c\u00e1ch\u200c kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y\u2063 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p \u2063c\u1ee7a m\u00ecnh.\u200c T\u1eeb s\u1ed1 l\u01b0\u1ee3t t\u00ecm \u200bki\u1ebfm theo t\u1eeb kh\u00f3a, l\u01b0\u1ee3t nh\u1ea5p v\u00e0o ch\u1ec9 \u2064\u0111\u01b0\u1eddng, \u0111\u1ebfn c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 g\u1ecdi \u0111i\u1ec7n hay \u200bxem \u200b\u1ea3nh -\u200b t\u1ea5t \u200cc\u1ea3 \u0111\u1ec1u l\u00e0 d\u1eef li\u1ec7u qu\u00fd gi\u00e1\u2062 ph\u1ea3n \u00e1nh \u200b\u201d\u0111i\u1ec3m ch\u1ea1m\u201d trong\u2063 h\u00e0nh tr\u00ecnh\u200b kh\u00e1ch \u2064h\u00e0ng.<\/p><p>According to research from Harvard Business \u2063review (2023), <a href=\"https:\/\/drduydangpham.com\/blog\/2023\/phan-tich-du-lieu-hanh-vi-bang-ngon-ngu-r\/\" title=\"Why is TikTok becoming the strongest marketing channel in 2025?\" rel=\"nofollow noopener\" target=\"_blank\">the use of local behavioral data helps increase the ability to adjust business models \u200cto fit local consumer behavior<\/a>. <strong>DPS.MEDIA<\/strong>With<\/p><ul>\n<li>,\u200b we usually guide SMEs customers to monitor this data regularly \u200bon a weekly basis, from which:<\/li>\n<li>Detect peak times \u2062to optimize opening hours<\/li>\n<li>Edit profile titles to \u200bmatch frequently searched user keywords<\/li>\n<\/ul><h3>Build basic KPI tracking tables from Google Maps data<\/h3><p>Improve featured images to increase click-through rates<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>We\u200c suggest small coffee shops build KPI tables in a WordPress-amiable style as follows, which can be \u2064uploaded to an internal blog or shared within the team for easy tracking:<\/th>\n<th>Goal\/week<\/th>\n<th>Note<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>L\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u201cc\u00e0 \u2063ph\u00ea g\u1ea7n \u0111\u00e2y\u201d<\/td>\n<td>+10%<\/td>\n<td>+8%<\/td>\n<td>Number of searches for the keyword \u201cnearby coffee\u201d<\/td>\n<\/tr>\n<tr>\n<td>Need to add \u2064images with brand names attached<\/td>\n<td>Click-throughs only \u2062on the map<\/td>\n<td>100\u2063 clicks<\/td>\n<td>120 clicks<\/td>\n<\/tr>\n<tr>\n<td>Effectiveness from \u200ccampaign \u2063Google Post<\/td>\n<td>Number of calls from Maps<\/td>\n<td>20 \u200bcalls<\/td>\n<td>15 calls<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Adjust communication strategy based on display area<\/h3><p>M\u1ed9t case \u2062study \u200b\u0111i\u1ec3n h\u00ecnh do DPS.MEDIA tri\u1ec3n khai\u2063 t\u1ea1i qu\u1eadn B\u00ecnh Th\u1ea1nh, TP.HCM cho qu\u00e1n \u2064caf\u00e9 T\u1ef1 Nhi\u00ean\u200d \u0111\u00e3 cho \u2062th\u1ea5y: Sau khi x\u00e1c \u0111\u1ecbnh \u2062ph\u1ea7n l\u1edbn \u200ckh\u00e1ch truy\u200d c\u1eadp\u2064 qua\u2064 Google Maps \u0111\u1ebfn t\u1eeb khu \u200dv\u1ef1c g\u1ea7n Landmark 81, ch\u00fang \u200bt\u00f4i \u0111\u1ec1\u2062 xu\u1ea5t t\u0103ng\u200c t\u1ea7n su\u1ea5t b\u00e0i \u0111\u0103ng g\u1eafn\u2063 t\u1ecda \u0111\u1ed9 \u0111\u1ecba \u200cl\u00fd n\u00e0y c\u00f9ng v\u1edbi m\u00f4 \u200bt\u1ea3 \u201cview \u0111\u1eb9p s\u00e1t s\u00f4ng S\u00e0i G\u00f2n\u201d.<\/p><p>K\u1ebft qu\u1ea3\u200c l\u00e0 ch\u1ec9\u2064 trong 2 tu\u1ea7n, l\u01b0\u1ee3t hi\u1ec3n \u200dth\u1ecb h\u1ed3 s\u01a1 doanh nghi\u1ec7p t\u0103ng \u200b37%,\u200b k\u00e9o theo doanh thu \u2062t\u0103ng nh\u1eb9\u2063 15%.\u2064 \u0110i\u1ec1u th\u00fa v\u1ecb \u1edf \u0111\u00e2y, theo l\u00fd \u2063thuy\u1ebft \u201clocation prominence\u201d\u2064 t\u1eeb Google\u2019s Local Search Ranking Factors, b\u1ea3n \u2063\u0111\u1ed3 kh\u00f4ng ch\u1ec9 \u2063l\u00e0 c\u00f4ng c\u1ee5 \u0111i\u1ec1u h\u01b0\u1edbng \u2063m\u00e0 c\u00f2n \u2064l\u00e0\u200b m\u1ed9t\u200b n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng ti\u1ec1m n\u0103ng \u200dn\u1ebfu \u0111\u01b0\u1ee3c t\u1ed1i \u2062\u01b0u h\u00f3a h\u1ee3p \u200dl\u00fd.<\/p><p><strong>The result\u200c was that within just 2 weeks, the number of business profile views increased \u200bby 37%,\u200b followed by a slight revenue increase of 15%.\u2064 Interestingly, according to the theory \u2063of \u201clocation prominence\u201d\u2064 from Google\u2019s Local Search Ranking Factors, the map \u2063is not only a navigation tool \u2063but also \u2064a potential communication platform if optimized \u2062\u01b0nder \u200brational integration.<\/strong> \u2063 \u0110\u1eebng nh\u00ecn d\u1eef li\u1ec7u\u200c nh\u01b0 nh\u1eefng con s\u1ed1\u200b kh\u00f4 khan \u2013 \u200ch\u00e3y xem n\u00f3 l\u00e0 ch\u1ec9 d\u1eabn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng trong kh\u00f4ng\u200b gian s\u1ed1.<\/p><h2 id=\"outro\">A perspective from someone in the field<\/h2><p>\u2063 Don\u2019t look at data\u200c as dry numbers \u2013 \u200csee it as the emotional guidance of customers in the digital space. <\/p><p>In\u2063 today\u2019s digital world, having a presence \u2062on Google Maps not only helps your small coffee shop attract more customers but also\u2063 builds reputation\u200b and brand. With the 5 simple steps \u2062we just presented, you\u200c are ready\u2062 to put your shop on the digital map \u200bwithin a week.\u200c<\/p><p>Remember, optimizing information about your coffee shop \u200bis a continuous process. Don\u2019t hesitate \u200cto update \u200bnew experiences, \u2064promotions, or special events to keep customers \u200calways \u2062feeling excited. This not only increases your ranking on Google Maps \u2063but also \u200ccreates \u200btight connections with \u200dthe community.<\/p><p>We at DPS.MEDIA are always ready \u2063to accompany you\u2062 on the journey of business development through effective digital marketing strategies. If you want to explore more about advertising \u2064on social networks, SEO \u200bor other online channels, don\u2019t hesitate to seek support \u2063from us. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/facebook-advertising-company-optimal-customer-reach-solutions\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Facebook Advertising Company \u2013 Optimal Customer Approach Solutions<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/hacker-tricks-to-hijack-facebook-ads-manager\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Hacker tricks to take over Facebook Ads Manager<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/handling-tmp-disk-full-status-in-cyberpanel\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">We look forward to receiving your feedback and\u2064 experiences \u200bfrom you\u200c on this journey. 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Th\u00f4ng tin chi ti\u1ebft \u2062v\u00e0 ch\u00ednh x\u00e1c s\u1ebd gi\u00fap \u200dkh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y\u2064 b\u1ea1n \u2062h\u01a1n.2.\u2064 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":23456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,1],"tags":[160],"class_list":["post-23455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-marketing","category-uncategorized","tag-digital-marketing"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23455"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/23456"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}