{"id":23403,"date":"2025-05-23T12:13:26","date_gmt":"2025-05-23T05:13:26","guid":{"rendered":"https:\/\/dps.media\/cach-livestream-ban-trai-cay-tai-vuon-hut-khach-noi-thanh\/"},"modified":"2025-05-23T12:13:28","modified_gmt":"2025-05-23T05:13:28","slug":"how-to-livestream-selling-fruit-in-the-garden-attracting-urban-customers","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/how-to-livestream-selling-fruit-in-the-garden-attracting-urban-customers\/","title":{"rendered":"How to livestream selling fruit in the garden to attract urban customers"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Livestreaming fruit sales at the orchard is not just a trend, <a href=\"https:\/\/ghn.vn\/blogs\/tip-ban-hang\/kenh-ban-hang-online-thoi-thuong-hieu-qua-chot-don-cao\" title=\"12 effective online sales channels with high customer attraction and order closing rates\" rel=\"nofollow noopener\" target=\"_blank\">but has become an effective sales channel helping orchard owners directly reach urban customers \u2014 those who increasingly prioritize fresh, clean food with clear origins<\/a>. <strong>According to statistics from DPS.MEDIA, livestream sessions selling agricultural products increased sales by an average of 35% compared to traditional channels after just 1 month of implementation.<\/strong> This shows: a properly prepared livestream can turn a rural garden into a \u201cmini e-commerce platform\u201d attracting thousands of orders.<\/p><p><strong>So why is livestreaming so effective for fruit products?<\/strong> Because unlike industrial goods, fruit consumption depends heavily on freshness, trust, and origin. A livestream at the orchard lets customers see the trees, the harvesting process, and interact directly with the grower, which will <strong>build strong trust and double the order-closing rate<\/strong> compared to traditional posts.<\/p><p><strong><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"66\">DPS.MEDIA<\/a> identified 3 key factors for successful orchard fruit livestreams:<\/strong> 1) Clear and coherent script; 2) Lively images, authentic sound; 3) Offer limited-time deals during the livestream. Not only can you sell products, <strong>livestreaming is also an opportunity to build a sustainable brand for orchard owners<\/strong>, <a href=\"https:\/\/nvbpels.org\/vi\/newsletters\/the-nevada-connection-may-2024\/\" title=\"Nevada Connection \u2013 June 2024 \u2013 NVBPELS\" rel=\"nofollow noopener\" target=\"_blank\">helping them connect directly with a loyal customer base in major cities<\/a>.<\/p><p>trong\u2063 b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f4 th\u1ecb c\u00f3 xu h\u01b0\u1edbng\u200b \u201cmua t\u1eadn g\u1ed1c \u2013 \u0103n t\u1eadn\u2064 tay\u201d, vi\u1ec7c t\u1eadn d\u1ee5ng livestream nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 marketing kh\u00f4ng \u200cch\u1ec9 l\u00e0 l\u1eddi khuy\u00ean, m\u00e0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1eaft bu\u1ed9c n\u1ebfu mu\u1ed1n \u0111i \u0111\u01b0\u1eddng d\u00e0i. DPS.MEDIA \u0111\u00e3 tri\u1ec3n khai m\u00f4 h\u00ecnh n\u00e0y cho nhi\u1ec1u nh\u00e0 \u2062v\u01b0\u1eddn t\u1ea1i L\u00e2m \u0110\u1ed3ng, Ti\u1ec1n Giang v\u00e0 \u0111\u1ea1t \u200dt\u1ec9\u200c l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng sau\u200b l\u1ea7n mua \u0111\u1ea7u ti\u00ean l\u00ean t\u1edbi 60%.\u200b <\/p><p><strong>Livestreaming is no longer just for young people or celebrities \u2014 it\u2019s a real sales weapon for modern farmers.<\/strong> If you own a fruit orchard and want to bring your products directly to every urban kitchen, then livestreaming at the orchard is the golden bridge to close thousands of orders every week.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpgd340.jpg\" alt=\"Identify the target customer profile in the city and select suitable fruit products\" title=\"\"><\/p><h2 id=\"xac-dinh-chan-dung-khach-hang-muc-tieu-trong-noi-thanh-va-lua-chon-san-pham-trai-cay-phu-hop\">Identify target customer profiles in urban areas and select suitable fruit products<\/h2><h3>Understand demographics and consumer behavior in the city<\/h3><p>Urban consumers \u2013 especially in big cities like Ho Chi Minh City or Hanoi \u2013 have unique characteristics when choosing to buy fruit: <strong>priority on safety, clear origin<\/strong> and <strong>shopping experience must be convenient<\/strong>. They are mainly:<\/p><ul>\n<li><strong>Office workers:<\/strong> busy, prefer to order quickly via livestream or fanpage<\/li>\n<li><strong>Young housewives:<\/strong> careful selection of quality, like exotic, clean, organic fruits<\/li>\n<li><strong>Gen Z users:<\/strong> love uniqueness, attractive visuals, enjoy interacting during livestreams<\/li>\n<\/ul><p>According to a study published by Nielsen Vietnam (2023), <strong>68% of urban consumers prioritize domestic agricultural products with safety\/OCOP certification<\/strong>. DPS.MEDIA recommends leveraging this insight to focus livestream sales on fruits such as:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Customer segmentation<\/th>\n<th>Suitable fruit types<\/th>\n<th>Livestream highlights<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Office workers<\/td>\n<td>Cat Chu mango, Envy apple, green skin pomelo<\/td>\n<td>Ready-made combos, same-day fast delivery<\/td>\n<\/tr>\n<tr>\n<td>Housewives<\/td>\n<td>Organic guava, Duong Canh orange, soft custard apple<\/td>\n<td>Live traceability from the garden<\/td>\n<\/tr>\n<tr>\n<td>Gen Z<\/td>\n<td>Remember peony, cherry, Da Lat strawberry<\/td>\n<td>Livestream telling stories about planting \u2013 \u2064exciting harvesting<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Connect emotionally to build a \u201cbridge of trust\u201d between the orchard and the city<\/h3><p>Effective livestreams not only focus on the product, but also <strong>\u201cg\u1eafn k\u1ebft c\u1ea3m x\u00fac\u2063 ng\u01b0\u1eddi \u200dxem \u200bv\u1edbi ng\u01b0\u1eddi \u200dtr\u1ed3ng\u201d<\/strong>. \u200cM\u1ed9t case study th\u00e0nh c\u00f4ng DPS.MEDIA \u200dt\u1eebng tri\u1ec3n khai l\u00e0 v\u1edbi v\u01b0\u1eddn xo\u00e0i t\u1ea1i Cao L\u00e3nh (\u0110\u1ed3ng \u2064Th\u00e1p): thay v\u00ec b\u00e1n h\u00e0ng \u0111\u01a1n thu\u1ea7n, livestream b\u1eaft \u0111\u1ea7u b\u1eb1ng \u2064h\u00e0nh tr\u00ecnh \u200bm\u1ed9t bu\u1ed5i s\u00e1ng thu ho\u1ea1ch 5h \u2063\u2013 ng\u01b0\u1eddi n\u00f4ng\u2063 d\u00e2n k\u1ec3 chuy\u1ec7n ngh\u1ec1, gi\u1edbi thi\u1ec7u t\u1eebng qu\u1ea3 xo\u00e0i \u201cch\u00edn t\u1edbi\u201d, k\u00e8m theo mini game t\u1ef1 ch\u1ecdn\u200b \u201ctr\u00e1i \u200bm\u00ecnh th\u00edch\u201d.<\/p><p>This campaign increased <strong>the number of fanpage followers by more than 38%<\/strong> and helped first-week revenue increase 7 times compared to the previous livestream.<\/p><p><strong>Suggestions from\u2062 DPS.MEDIA:<\/strong><\/p><ul>\n<li>Choose livestream times that match the viewing habits of each group (for example: 11:30am\/8pm)<\/li>\n<li>Use close-up \u2013\u200d wide \u2013 overhead angles to enhance the vivid virtual experience<\/li>\n<li>regularly invite previous customers to share their feelings via livestream to increase credibility<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/834313.jpg50a2.jpg\" alt=\"Prepare the livestream stage in the garden to create a realistic and engaging experience\" title=\"\"><\/p><h2 id=\"chuan-bi-san-khau-livestream-tai-vuon-de-tao-trai-nghiem-chan-thuc-va-hap-dan\">Prepare a livestream stage in the orchard to create an authentic and engaging experience<\/h2><h3>Choose emotionally evocative camera angles to showcase the \u201creal orchard \u2013 real fruit\u201d quality\u201d<\/h3><p>From the perspective of DPS.MEDIA, <a href=\"https:\/\/datxanhmiennam.com.vn\/newbytags\" title=\"Keyword - Dat Xanh Mien Nam\" rel=\"nofollow noopener\" target=\"_blank\">a true livestream stage does not need to be too complicated \u2013 the important thing is to create a feeling of \u201ctouching nature\u201d for urban viewers<\/a>,\u2064 who rarely have the chance to set foot in a garden. Choose a shooting angle with fruit-laden trees, natural light filtering through the leaves, and a lush green background. Take advantage of the lighting effects in the early morning or late afternoon to add depth to the image.<\/p><ul>\n<li><strong>Avoid placing the camera directly under harsh sunlight<\/strong> \u2013 which causes colors to be blown out and emotions to feel dry.<\/li>\n<li><strong>Combine interactive elements like picking baskets, conical hats, bamboo baskets<\/strong> \u2013 helping viewers \u201cfeel\u201d agricultural products more authentically.<\/li>\n<li><strong>Place a garden nameplate and QR payment code right in the frame<\/strong> \u2013 convenient for the next step of converting purchase behavior.<\/li>\n<\/ul><h3>Stage the livestream like an ecological story<\/h3><p>A Nielsen study (2022) pointed out that Gen Z and Millennial consumers feel a stronger connection with brands that incorporate \u201clocal authenticity\u201d into their communication content. Therefore, with garden livestreams, don\u2019t just sell products \u2013 tell stories from the soil, the plants, and the people.<\/p><p><strong>DPS.MEDIA suggests:<\/strong><\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Components<\/th>\n<th>Purpose<\/th>\n<th>Implementation tips<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Garden owner<\/td>\n<td>Build trust<\/td>\n<td>Let the garden owner directly talk about the planting process, without using preservatives<\/td>\n<\/tr>\n<tr>\n<td>Action shot angle of \u201cfruit picking\u201d<\/td>\n<td>Stimulate visual senses<\/td>\n<td>Quay c\u1eadn c\u1ea3nh \u200btay h\u00e1i tr\u00e1i \u0111\u1ec3 c\u1ea3m gi\u00e1c t\u01b0\u01a1i \u201cv\u1eeba b\u1ebb\u201d<\/td>\n<\/tr>\n<tr>\n<td>Real rural customers<\/td>\n<td>Prove deliciousness<\/td>\n<td>Do short interviews with regular customers at the garden and collect real feedback<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Optimize sound and image quality without complicated equipment<\/h3><p>According to DPS.MEDIA\u2019s implementation experience, many fruit gardens in Tien Giang and Long An have livestreamed very successfully with just a phone and a basic clip-on mic. The important thing is a well-composed frame, clear audio, and coherent content. Do not use filters to cover the fruit color \u2013 let viewers see the truth: it doesn\u2019t have to be perfect, as long as it\u2019s honest and high quality.<\/p><ul>\n<li><strong>Use a tripod with anti-shake for your phone<\/strong> \u2013 helps keep the frame stable while still being flexible to move around the garden.<\/li>\n<li><strong>Clip-on microphone (lav mic)<\/strong> will help filter out noise and keep the speaker\u2019s voice clear even when the garden wind blows strong.<\/li>\n<li><strong>You can use livestreaming via Zalo Shop or TikTok for easier access<\/strong> with urban customers who prefer speed \u2013 convenience \u2013 proximity.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/b695f9.jpg3003.jpg\" alt=\"Build a detailed livestream script to keep viewers engaged until the end\" title=\"\"><\/p><h2 id=\"xay-dung-kich-ban-livestream-chi-tiet-giup-giu-chan-nguoi-xem-den-phut-cuoi\">Develop a detailed livestream script to keep viewers engaged until the end<\/h2><h3>Divide the timeline logically based on online user behavior<\/h3><p>One of the common mistakes in many sales livestreams is the lack of a clear script, causing the rhythm to become chaotic and the bounce rate to be high. According to Nielsen's 2023 research, the most effective time to attract viewers in a livestream is the first 5 seconds, and the opportunity to retain them lies between the 7th and 15th minute.<\/p><p>To keep viewers until the last minute, DPS.MEDIA advises SMEs to apply the following time frame:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Time<\/th>\n<th>Livestream content<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>00:00 \u2013 02:00<\/td>\n<td><strong>Impressive introduction<\/strong>: Lead with a gardening story, open the camera to capture the whole fruit garden.<\/td>\n<\/tr>\n<tr>\n<td>02:00 \u2013 10:00<\/td>\n<td><strong>Arouse demand<\/strong>: Close-up of ripening fruit on the tree, share health benefits, brief evidence from Tuoi Tre newspaper\/Vietnamese Medicine.<\/td>\n<\/tr>\n<tr>\n<td>10:00 \u2013 20:00<\/td>\n<td><strong>Mini game\/Promotion<\/strong>:\u200c T\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c qua c\u00e2u \u0111\u1ed1 \u2064\u201d\u0110o\u00e1n t\u00ean qu\u1ea3 theo h\u00ecnh\u201d,\u2062 \u0111\u1ed3ng th\u1eddi c\u00f4ng b\u1ed1 qu\u00e0 t\u1eb7ng \u0111\u1eb7c bi\u1ec7t\u2062 cho ng\u01b0\u1eddi comment \u0111\u00fang.<\/td>\n<\/tr>\n<tr>\n<td>20:00 \u2013 \u206330:00<\/td>\n<td><strong>Trial experience<\/strong>: Record a video of the farmer picking and tasting fresh fruit on the spot. Lead with real emotions, \u201cas sweet as a summer smile\u201d.<\/td>\n<\/tr>\n<tr>\n<td>30:00 \u2013 End<\/td>\n<td><strong>Call to action<\/strong>: Pin a comment to register for purchase, display hotline number\/link to Inbox with specific instructions.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Leverage the \u201corchard corner\u201d as a storytelling stage<\/h3><p>Trong vai tr\u00f2 nh\u01b0 m\u1ed9t \u0111\u1ea1o di\u1ec5n, ng\u01b0\u1eddi b\u00e1n c\u1ea7n \u200bbi\u1ebfn khu v\u01b0\u1eddn th\u00e0nh b\u1ed1i c\u1ea3nh gi\u00e0u c\u1ea3m x\u00fac \u2013 m\u1ed9t\u200b \u201cs\u00e2n kh\u1ea5u s\u1ed1ng\u201d. Theo g\u00f3c nh\u00ecn c\u1ee7a DPS.MEDIA, thay v\u00ec ch\u1ec9\u200b review tr\u00e1i c\u00e2y, h\u00e3y k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n \u201clu\u1ed1ng\u200c m\u00edt b\u1ecb s\u00e2u\u201d hay \u201cdu kh\u00e1ch th\u00e0nh\u2063 th\u1ecb \u200db\u1ea5t ng\u1edd\u200b khi c\u1eafn qu\u1ea3 roi\u201d. Ch\u00eca kh\u00f3a l\u00e0 x\u00e2y d\u1ef1ng c\u1ea3m x\u00fac li\u1ec1n m\u1ea1ch\u2064 th\u00f4ng qua gi\u1ecdng k\u1ec3 ch\u1eadm r\u00e3i, h\u00ecnh \u1ea3nh g\u1ea7n g\u0169i, v\u00e0 l\u1ed1i d\u1eabn h\u00e0i h\u01b0\u1edbc.<\/p><p>Especially, the livestream will be more effective if interspersed with:<\/p><p>\u2013 C\u00e1c kho\u1ea3nh kh\u1eafc b\u1ea5t ng\u1edd (v\u00ed d\u1ee5: b\u1eaft \u0111\u01b0\u1ee3c t\u1ed5 ong tr\u00ean c\u00e2y xo\u00e0i)<br>\n\u2013 Ti\u1ebfng \u0111\u1ed9ng t\u1ef1 nhi\u00ean (ti\u1ebfng gi\u00f3, ti\u1ebfng chim), t\u1ea1o s\u1ef1 ch\u00e2n th\u1eadt<br>\n\u2013 G\u00f3c m\u00e1y di chuy\u1ec3n nh\u1eb9 t\u1eeb cao xu\u1ed1ng \u2063th\u1ea5p \u0111\u1ec3 t\u1ea1o chuy\u1ec3n\u200d \u0111\u1ed9ng<\/p><h3>Personalize the shopping experience right within the livestream<\/h3><p>M\u1ed9t case study t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u2013 th\u01b0\u01a1ng hi\u1ec7u \u201cV\u01b0\u1eddn Qu\u00ea\u200d Mi\u1ec7t \u200cV\u01b0\u1eddn\u201d t\u1ea1i\u2064 Ti\u1ec1n Giang \u2063\u2013 cho th\u1ea5y hi\u1ec7u qu\u1ea3 t\u0103ng 30% \u0111\u01a1n h\u00e0ng khi \u00e1p d\u1ee5ng ch\u1ebf \u0111\u1ed9 \u201c\u0111\u1eb7t h\u00e0ng theo t\u00ean\u201d. \u2063C\u1ee5 th\u1ec3, thay \u200cv\u00ec ghi\u2064 danh s\u00e1ch s\u1ea3n ph\u1ea9m \u200dkh\u00f4 khan, host s\u1ebd n\u00f3i\u2064 tr\u1ef1c ti\u1ebfp \u201cAnh \u2064Kh\u00e1nh \u1edf qu\u1eadn 3, \u0111\u01a1n c\u1ee7a anh c\u00f3 2kg m\u1eadn v\u00e0 \u20631 h\u1ed9p m\u00edt \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ed1t nh\u00e9!\u201d<\/p><p>\u0110i\u1ec1u n\u00e0y bi\u1ebfn m\u1ed9t bu\u1ed5i livestream t\u1eeb m\u1ed9t \u200bch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng th\u00e0nh cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00e1 nh\u00e2n h\u00f3a \u2013 y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan \u2062tr\u1ecdng trong \u2064th\u1eddi \u0111\u1ea1i \u201cattention economy\u201d \u200chi\u1ec7n nay.<\/p><ul>\n<li><strong>Concise, natural, humorous:<\/strong> The host keeps the atmosphere cheerful, talking like a friend.<\/li>\n<li><strong>Hits FOMO:<\/strong> Continuously displays the number of confirmed orders to stimulate quick purchases.<\/li>\n<li><strong>Regularly repeat CTA:<\/strong> Every 5 minutes, emphasize \u201corder now to receive free shipping within the city\u201d.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ng-cao.jpg3003.jpg\" alt=\"Apply storytelling elements to enhance the value of agricultural products and connect emotionally\" title=\"\"><\/p><h2 id=\"ung-dung-yeu-to-storytelling-de-nang-cao-gia-tri-nong-san-va-ket-noi-cam-xuc\">Apply storytelling elements to enhance the value of agricultural products and foster emotional connections<\/h2><h3>Authentic storytelling \u2013 the key to connecting with customers through the livestream screen<\/h3><p>In the context of urban customers increasingly caring about <strong>the origin and journey of agricultural products<\/strong>, y\u1ebfu t\u1ed1 storytelling tr\u1edf th\u00e0nh \u201cv\u0169 kh\u00ed m\u1ec1m\u201d\u2064 gi\u00fap ng\u01b0\u1eddi \u2063b\u00e1n t\u1ea1o d\u1ea5u \u1ea5n. Thay v\u00ec ch\u1ec9 n\u00f3i \u201ccam \u200cnh\u00e0\u2062 tr\u1ed3ng, kh\u00f4ng thu\u1ed1c\u201d, h\u00e3y\u200d \u0111\u01b0a kh\u00e1ch \u0111i d\u1ea1o m\u1ed9t v\u00f2ng v\u01b0\u1eddn khi livestream \u2013 nghe ti\u1ebfng l\u00e1 x\u00e0o x\u1ea1c, th\u1ea5y \u00f4ng b\u00e1c\u200c n\u00f4ng d\u00e2n \u0111ang t\u1ec9a c\u00e0nh, v\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n v\u00ec \u2063sao gia \u200d\u0111\u00ecnh quy\u1ebft\u200c \u0111\u1ecbnh gi\u1eef gi\u1ed1ng xo\u00e0i b\u1ea3n \u0111\u1ecba 20 n\u0103m qua.<\/p><p>According to research by <em>Stanford Graduate School of Business<\/em>, engaging storytelling content helps consumers remember 22 times better than dry data. The key is to be authentic and relatable. An example from a DPS.MEDIA project with a durian farm in Long Kh\u00e1nh: we suggested a morning harvest livestream, so viewers could feel the taste of sunlight, sweat, and the excitement of the first ripe fruit of the season. Result: order confirmations increased by 140% after just 3 sessions.<\/p><h3>Evoke emotions through the journey \u201cfrom root to hand\u201d of the fruit\u201d<\/h3><p>Urban consumers don\u2019t just buy products \u2013 they buy <strong>trust<\/strong> and a part of the story <strongtrong h tr sinh th>. Livestream \u200dkh\u00f4ng ch\u1ec9 \u0111\u1ec3 b\u00e1n, m\u00e0 c\u00f2n l\u00e0 s\u00e2n \u200bkh\u1ea5u \u0111\u1ec3 k\u1ec3 v\u1ec1 nh\u1eefng\u2063 \u201canh h\u00f9ng th\u1ea7m l\u1eb7ng\u201d nh\u01b0\u2062 b\u00e1c n\u00f4ng d\u00e2n kh\u1edfi nghi\u1ec7p tu\u1ed5i 60, hay c\u00f4 k\u1ef9 s\u01b0 b\u1ecf ph\u1ed1 v\u1ec1 tr\u1ed3ng chanh d\u00e2y. DPS.MEDIA nh\u1eadn th\u1ea5y\u200d khi c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p trong k\u1ecbch b\u1ea3n livestream,th\u1eddi \u200bl\u01b0\u1ee3ng\u2063 xem trung b\u00ecnh t\u0103ng g\u1ea5p \u0111\u00f4i,b\u00ecnh lu\u1eadn c\u0169ng mang t\u00ednh t\u01b0\u01a1ng t\u00e1c cao h\u01a1n.<\/strongtrong><\/p><p>Below is a storytelling framework that DPS recommends for SMEs when conducting agricultural product sales livestreams:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Components<\/th>\n<th>Application example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Context<\/strong><\/td>\n<td>Fruit garden before the rainy season, urgent harvesting work<\/td>\n<\/tr>\n<tr>\n<td><strong>character<\/strong><\/td>\n<td>Young female owner returns to the countryside to open a clean farm<\/td>\n<\/tr>\n<tr>\n<td><strong>Conflict<\/strong><\/td>\n<td>Traditional pomelo varieties are hard to sell due to lack of media coverage<\/td>\n<\/tr>\n<tr>\n<td><strong>Results<\/strong><\/td>\n<td>Livestream helps customers understand quality and increases orders by 400%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Livestreams don\u2019t need overly complicated scripts, but the more authentic \u2013 the more emotional impact. That\u2019s what DPS often emphasizes to SME partners: <strong>\u201cB\u00e1n \u0111\u01b0\u1ee3c 1 tr\u00e1i xo\u00e0i\u200b l\u00e0 \u2064nh\u1edd gi\u00e1, nh\u01b0ng \u0111\u1ec3 ng\u01b0\u1eddi ta quay l\u1ea1i m\u1ed7i m\u00f9a l\u00e0 nh\u1edd c\u1ea3m gi\u00e1c.\u201d<\/strong><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpg56eb.jpg\" alt=\"Optimize lighting, sound, and camera angles to elevate broadcast quality\" title=\"\"><\/p><h2 id=\"toi-uu-anh-sang-am-thanh-va-goc-quay-de-nang-tam-chat-luong-phat-song\">Optimize lighting, sound, and camera angles to elevate broadcast quality<\/h2><h3>\u00c1nh s\u00e1ng t\u1ef1 nhi\u00ean & LED h\u1ed7 tr\u1ee3 x\u00e1c \u2062\u0111\u1ecbnh t\u00f4ng m\u00e0u tr\u00e1i c\u00e2y r\u00f5 nh\u1ea5t<\/h3><p>Take advantage of early morning or late afternoon light \u2013 when the light is soft and not harsh \u2013 to make fruit images look juicier, shinier, and more photogenic. In case of livestreaming under tree shade or at night, <strong>neutral LED light (4300K-5000K)<\/strong> will maintain true colors without overexposing the frame.<\/p><p><strong>DPS.MEDIA recommends:<\/strong><\/p><ul>\n<li>Choose lighting direction from the side or behind the lens to make the fruit stand out in 3D.<\/li>\n<li>Avoid using yellow light or bluish white light as it can distort colors.<\/li>\n<li>Use a mini softbox or phone clip light with a diffuser to avoid harsh shadows.<\/li>\n<\/ul><h3>Clear audio enhances professionalism and keeps viewers engaged<\/h3><p>According to Nielsen research (2022), sound quality affects 59% of the decision to continue watching a livestream. Even when the image isn\u2019t perfect, <strong>clear sound \u2013 warm voice, no noise<\/strong> still helps increase interaction time.<\/p><p>A case study from a strawberry garden in Da Lat in cooperation with DPS.MEDIA proved: just using a lavalier mic clipped to a shirt and connected to a phone (costing under 500k), livestream views increased 1.4 times compared to using a built-in mic. Especially, urban customers felt the seller\u2019s voice was close and friendly, creating a sense of trust from nature.<\/p><h3>Choose appropriate camera angles to highlight freshness and the scale of the orchard<\/h3><p>Choosing the right shooting angle not only makes the frame more beautiful but also creates a realistic, intimate feeling for viewers. <strong>From a low-angle shot at fruit eye level (low-angle)<\/strong> can highlight the white bloom on grapes, the taut skin of dragon fruit, or the jade green of green-skinned pomelo.<\/p><p>Below is a guide table for some <strong>suggested shooting angle for each type of fruit<\/strong>:<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Type of fruit<\/th>\n<th>Recommended shooting angle<\/th>\n<th>Purpose<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Durian<\/td>\n<td>Shoot from above, pan slowly<\/td>\n<td>Th\u1ec3 hi\u1ec7n k\u00edch c\u1ee1\u2064 l\u1edbn & \u0111\u1ed9\u2062 ch\u00edn<\/td>\n<\/tr>\n<tr>\n<td>Mangosteen<\/td>\n<td>Close-up of cutting in half<\/td>\n<td>Highlight the white segments and juiciness<\/td>\n<\/tr>\n<tr>\n<td>Keo mango<\/td>\n<td nghi>\n<\/td><td>Showcase multi-layered colors when ripe<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Trying multiple shooting angles before going live should always be prioritized to select the most optimal frame for each type of fruit and livestream topic. DPS.MEDIA has repeatedly applied a technique called <strong>\u201c3-3 Rule\u201d<\/strong> in SME livestream team training: 3 wide angles \u2013 3 close-up angles to ensure vibrancy and avoid monotony.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpg03ca.jpg\" alt=\"Leverage social media platforms and paid media tools to increase reach\" title=\"\"><\/p><h2 id=\"tan-dung-nen-tang-mang-xa-hoi-va-cong-cu-truyen-thong-tra-phi-de-gia-tang-do-phu\">Leverage social media platforms and paid media tools to increase reach<\/h2><h3>Combine social media and paid advertising to expand the urban customer base<\/h3><p>In campaigns <strong>livestreaming fruit sales at the orchard<\/strong> that DPS.MEDIA conducted for farms in Lam Dong and Tien Giang, the key factor for effectively reaching urban customers was the flexible combination of social networks and paid media tools. Based on analysis from <em>Harvard Business Review<\/em>, creating an engaging livestream experience only accounts for 50% of success \u2013 the other 50% lies in a reasonable content distribution strategy.<\/p><p>Platforms such as <strong>Facebook Ads<\/strong> and <strong>TikTok Promote<\/strong> \u0111ang ch\u1ee9ng minh l\u00e0 c\u00f4ng\u200b c\u1ee5 m\u1ea1nh\u2062 m\u1ebd \u0111\u1ec3 m\u1edf r\u1ed9ng \u0111\u1ed9\u2062 ph\u1ee7 trong th\u1eddi gian ng\u1eafn. Nh\u1edd kh\u1ea3 n\u0103ng \u200btarget theo v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 (nh\u01b0 khu v\u1ef1c Qu\u1eadn 1,\u200d Qu\u1eadn\u200b B\u00ecnh Th\u1ea1nh\u2026), c\u00e1c v\u01b0\u1eddn tr\u00e1i c\u00e2y c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh vi quan t\u00e2m \u0111\u1ebfn th\u1ef1c ph\u1ea9m s\u1ea1ch ho\u1eb7c tr\u00e0o l\u01b0u\u2064 \u201cmua t\u1eadn g\u1ed1c\u201d.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Main features<\/th>\n<th>Proposed strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook<\/td>\n<td>Large user base, multi-age group<\/td>\n<td>Retarget users who interacted with the livestream with video highlight ads<\/td>\n<\/tr>\n<tr>\n<td>TikTok<\/td>\n<td>Young users, prefer lively content<\/td>\n<td>Promote before the livestream with a 15s teaser video and campaign hashtag<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>Strong visuals, mid-tier customer group<\/td>\n<td>Run Story ads for products + feedback after receiving fresh fruit<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Run ads strategically, don\u2019t burn money impulsively<\/h3><p>From the research of <em>McKinsey Digital 2023<\/em>, SMEs often spend up to 70% of their advertising budget on inaccurate targeting. DPS.MEDIA recommends:<\/p><ul>\n<li><strong>Use Custom Audience<\/strong> from the list of viewers of last week's livestream.<\/li>\n<li><strong>Optimize livestream schedule<\/strong> d\u1ef1a tr\u00ean th\u1eddi\u200c \u0111i\u1ec3m ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t \u200d(th\u01b0\u1eddng l\u00e0 11h tr\u01b0a \u2013 1h chi\u1ec1u \u0111\u1ed1i v\u1edbi d\u00e2n v\u0103n ph\u00f2ng \u200bt\u1ea1i TP.HCM).<\/li>\n<li><strong>A\/B Testing titles and thumbnail images<\/strong>: \u2063M\u1ed9t \u200dlivestream ghi l\u00e0 \u201cB\u01a1 Booth L\u00e2m \u0110\u1ed3ng v\u1eeba h\u00e1i s\u00e1ng nay \u2013 \u0103n k\u00e8m mu\u1ed1i t\u00f4m si\u00eau ngon\u201d c\u00f3 t\u1ef7 l\u1ec7 click cao g\u1ea5p 3 l\u1ea7n so\u2064 v\u1edbi ti\u00eau \u0111\u1ec1 chung\u2063 chung.<\/li>\n<\/ul><p>Real case study: In a campaign to sell lychee for a cooperative in Bac Giang during the pandemic, after DPS.MEDIA edited the creative and adjusted the ad placement to focus on Tan Phu and Go Vap \u2013 interactions increased by 300% after just 48 hours of running ads. As a result, the Thursday noon livestream reached over 17,000 live views, exceeding the KPI by 200%.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ream12.jpgc136.jpg\" alt=\"Set up a quick order closing process and post-livestream customer care\" title=\"\"><\/p><h2 id=\"thiet-lap-quy-trinh-chot-don-nhanh-gon-va-cham-soc-khach-hang-sau-livestream\">Set up a quick order-closing process and take care of customers after the livestream<\/h2><h3>Standardize the order-receiving process right during the livestream<\/h3><p>Setting up a smart order closing process helps fruit sellers at the garden maintain the order conversion speed during livestreams without relying entirely on memory or personal skills. According to research from Harvard Business Review (2021), the ability to respond to orders within the first 5 minutes increases the conversion rate by up to 400%.<\/p><p><b>Advice from DPS.MEDIA:<\/b><\/p><ul>\n<li>Use software to automatically record order comments (e.g.: ManyChat, Simple Facebook Live Tool).<\/li>\n<li>Train collaborators to monitor comments <b>check comment \u2013 ch\u1ed1t \u0111\u01a1n \u2013 x\u00e1c nh\u1eadn<\/b> as soon as customers interact.<\/li>\n<li>Set up a quick order form in the livestream description or use a QR code to order via Zalo OA.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Step<\/th>\n<th>Support tools<\/th>\n<th>Implementation timeline<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Record orders<\/td>\n<td>Chatbot, comment tracking tool<\/td>\n<td>Within the first 30 seconds<\/td>\n<\/tr>\n<tr>\n<td>Order confirmation<\/td>\n<td>Simple CRM, live Google Sheet<\/td>\n<td>Within 3 minutes<\/td>\n<\/tr>\n<tr>\n<td>Send payment information<\/td>\n<td>Zalo\/ZNS + SMS brandname<\/td>\n<td>Within 5 minutes<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Post-livestream care is not just about calling to confirm orders<\/h3><p>According to DPS.MEDIA's observation from the campaign of <b>An Farm \u2013 m\u1ed9t farm xo\u00e0i t\u1ea1i \u0110\u1ed3ng Th\u00e1p<\/b>, after each livestream, they use Zalo OA to send a thank you message with a 51% discount code for the next order. Result: <b>the repurchase rate after livestream increased by 32% after 2 months of testing<\/b>.<\/p><p><b>The customer nurturing strategy after livestream should include:<\/b><\/p><ul>\n<li>A thank you message sent within 24h (via Zalo or Facebook message).<\/li>\n<li>Send a mini survey after purchase: \u201cWas the fruit sweet?\u201d to collect short feedback and show care.<\/li>\n<li>Offer a discount code for the next purchase, or suggest the next livestream schedule.<\/li>\n<\/ul><p>Post-livestream customer care is a way to build trust \u2013 a golden factor in the fresh food industry, where real customer experiences become the most natural and powerful marketing and word-of-mouth tool. <\/p><h2 id=\"outro\">Preparation for the next journey<\/h2><p>Livestream b\u00e1n tr\u00e1i\u2063 c\u00e2y t\u1ea1i v\u01b0\u1eddn \u200dkh\u00f4ng ch\u1ec9\u2064 l\u00e0 m\u1ed9t\u200b xu\u200d h\u01b0\u1edbng m\u1edbi m\u1ebb, m\u00e0 c\u00f2n l\u00e0 c\u00e2y c\u1ea7u gi\u00fap r\u00fat ng\u1eafn\u200c kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u00e0 v\u01b0\u1eddn v\u00e0 kh\u00e1ch h\u00e0ng n\u1ed9i th\u00e0nh \u0111ang kh\u00e1t \u200dkhao ngu\u1ed3n th\u1ef1c ph\u1ea9m t\u01b0\u01a1i \u2013 s\u1ea1ch \u2013 an to\u00e0n. Khi \u00e1p d\u1ee5ng\u200b \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c,b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3\u200c bi\u1ebfn \u2064khu v\u01b0\u1eddn\u200d c\u1ee7a\u2062 m\u00ecnh th\u00e0nh m\u1ed9t \u2018s\u00e2n kh\u1ea5u \u2064tr\u1ef1c tuy\u1ebfn\u2019 \u0111\u1ea7y s\u1ee9c h\u00fat,n\u01a1i m\u1ed7i qu\u1ea3 ch\u00edn \u200d\u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n \u200bh\u1ea5p d\u1eabn \u0111\u00e1ng\u200d \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u1edd \u0111\u00f3n m\u1ed7i ng\u00e0y.<\/p><p>DPS.MEDIA believes that the success of the livestream model does not lie only in beautiful images or fluent speech, but more importantly in authenticity, emotional connection, and effective storytelling. That is why when you smartly combine digital techniques \u2013 from content preparation, timing, viewer interaction to redistributing content after the livestream \u2013 you are building a sustainable foundation to develop your personal brand and increase revenue over time.<\/p><p>We encourage gardeners, cooperatives, and small businesses to start experimenting, adjusting, and personalizing livestream campaigns suitable for each fruit variety you are growing. Don\u2019t hesitate to invest in livestreaming skills, learn more about urban consumer behavior, or try integrating more e-commerce tools to enhance sales effectiveness.<\/p><p>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn c\u00e1c ch\u1ee7\u200d \u0111\u1ec1 nh\u01b0 storytelling cho n\u00f4ng s\u1ea3n, \u200bx\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng nghi\u1ec7p s\u1ed1, hay c\u00e1ch s\u1eed\u200b d\u1ee5ng qu\u1ea3ng \u200cc\u00e1o tr\u1ea3\u2062 ph\u00ed h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp\u2026 h\u00e3y theo d\u00f5i k\u00eanh DPS.MEDIA \u200cth\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00eam nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi doanh \u200bnghi\u1ec7p SMEs Vi\u1ec7t Nam.<\/p><p>We look forward to hearing how you are applying livestreaming in your business strategy. Please share your experiences, ask questions, or join the discussion with the gardening and marketing community in the comments section below! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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According to statistics from \u200dDPS.MEDIA, the sessions [\u2026]<\/p>","protected":false},"author":3,"featured_media":23404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,1187],"tags":[339,396,361,326,350],"class_list":["post-23403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-xay-dung-thuong-hieu","tag-ban-hang-online","tag-livestream-ban-hang","tag-marketing-so","tag-phat-trien-thuong-hieu-ca-nhan","tag-thuong-mai-dien-tu"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23403"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/23404"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}