{"id":23294,"date":"2025-05-20T12:13:36","date_gmt":"2025-05-20T05:13:36","guid":{"rendered":"https:\/\/dps.media\/3-buoc-de-tiem-nail-moi-mo-co-review-5-sao-dau-tien\/"},"modified":"2025-05-20T12:13:38","modified_gmt":"2025-05-20T05:13:38","slug":"3-steps-to-get-the-first-5-star-review-for-a-new-nail-salon","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/3-steps-to-get-the-first-5-star-review-for-a-new-nail-salon\/","title":{"rendered":"3 steps for a new nail salon to get the first 5-star review"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 ti\u1ec7m nail \u200cm\u1edbi m\u1edf, c\u00f3 l\u1ebd \u0111i\u1ec1u\u200b \u0111\u1ea7u \u2063ti\u00ean\u200d b\u1ea1n ngh\u0129 \u0111\u1ebfn l\u00e0: \u201cL\u00e0m sao \u0111\u1ec3 ti\u1ec7m m\u00ecnh c\u00f3 review 5 sao \u2062\u0111\u1ea7u ti\u00ean c\u00e0ng s\u1edbm \u200bc\u00e0ng t\u1ed1t?\u201d. <strong>Because 87% of customers today read online reviews before deciding to purchase a service<\/strong>, a 5-star review is not only a compliment, but also <strong>the most powerful marketing weapon for your nail salon<\/strong> in the initial startup phase.<\/p><p>With experience in consulting and implementing digital marketing solutions for hundreds of SME businesses in Vietnam, DPS.MEDIA has found that: <strong>The first 3 reviews are the \u201ctrust signals\u201d that make Google\u2019s algorithm and review platforms prioritize displaying your salon over competitors.<\/strong>. To help you achieve this as soon as possible, here are 3 simple \u2013 but extremely effective \u2013 steps to get your first 5-star review for your newly opened nail salon:<\/p><p><strong>Step 1: Invite the right people at the right time<\/strong><br>\nStart with those close to you, such as friends, family, or the first customers during your grand opening week. But <strong>don\u2019t just invite them to leave a review, but also give specific instructions on how they can write a detailed, personalized review<\/strong>. Google and Facebook value reviews with real, vivid content more than just a few words like \u201cvery good\u201d.<\/p><p><strong>Step 2: Create an experience that exceeds expectations for your first customer<\/strong><br>\nEarly customers are potential brand ambassadors. Make sure everything \u2013 from the scent in the salon, the way staff talk, to the small gift after the service \u2013 makes customers exclaim \u201cWow!\u201d. <strong>A surprising experience is exactly the reason that motivates them to share positive reviews without any reminder.<\/strong><\/p><p><strong>Step 3: Systematize the review collection process<\/strong><br>\nAfter each customer visit, <em>proactively send a thank you message along with a link to the review page<\/em> (Google Maps or Facebook). You can also integrate it on the receipt, a QR code at the payment counter, or an automated chatbot.<strong>95% of customers say they are willing to write a review if reminded in the right way.<\/strong><\/p><p>Understanding customer psychology and combining systematic thinking in experience care is the fastest way for a new nail salon to break through in the early stages. DPS.MEDIA believes that, as long as you follow these 3 steps correctly,<strong>the first 5-star review will not only come early, but also spread \u2013 starting a chain of loyal customers and sustainable revenue growth.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/9.jpg\" alt=\"Understand the true importance of 5-star reviews for newly opened nail salons\" title=\"\"><\/p><h2 id=\"hieu-dung-tam-quan-trong-cua-review-5-sao-voi-tiem-nail-moi-mo\">Understand the true importance of 5-star reviews for newly opened nail salons<\/h2><h3>Review 5 sao kh\u00f4ng\u200c ch\u1ec9 l\u00e0 con \u2063s\u1ed1 \u2062\u2013 \u0111\u00f3 l\u00e0 \u201ct\u00edn ch\u1ec9 ni\u1ec1m \u200dtin\u201d\u2062 d\u00e0nh cho\u200b ti\u1ec7m nail<\/h3><p>In the digital age,<strong>5-star review<\/strong> \u2062 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ph\u1ea7n th\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng h\u00e0i\u2062 l\u00f2ng,m\u00e0 l\u00e0 \u201cch\u1ee9ng ch\u1ec9 ni\u1ec1m tin\u201d \u0111\u1ea7u ti\u00ean b\u1ea5t k\u1ef3 \u200bti\u1ec7m nail m\u1edbi n\u00e0o c\u0169ng \u200bc\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0\u2063 c\u1ea1nh tranh. Theo nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review (2021), ch\u1ec9 c\u1ea7n t\u0103ng 1 sao trong \u200b\u0111i\u1ec3m\u2062 \u0111\u00e1nh gi\u00e1 trung b\u00ecnh c\u00f3 th\u1ec3 \u200dgi\u00fap doanh \u200bthu doanh nghi\u1ec7p nh\u1ecf t\u0103ng \u0111\u1ebfn 9%. V\u1edbi ng\u00e0nh l\u00e0m \u0111\u1eb9p \u2013 n\u01a1i \u2063l\u00f2ng \u2063tin v\u00e0 tr\u1ea3i nghi\u1ec7m\u2064 chi \u200bph\u1ed1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u2013 th\u00ec\u200b <strong>positive reviews are the most powerful form of natural marketing.<\/strong><\/p><p>D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a DPS.MEDIA,y\u1ebfu t\u1ed1 \u0111\u00e1ng s\u1ee3\u200c nh\u1ea5t kh\u00f4ng\u200d ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng ph\u00e0n \u200dn\u00e0n,m\u00e0 l\u00e0 kh\u00e1ch h\u00e0ng \u201cl\u1eb7ng \u200bthinh\u201d. \u0110\u00f3 l\u00e0 l\u00fd do\u2062 t\u1ea1i sao ti\u1ec7m nail\u200c m\u1edbi c\u1ea7n ch\u1ee7 \u0111\u1ed9ng ki\u1ebfn\u200b t\u1ea1o review 5 sao \u0111\u1ea7u ti\u00ean thay v\u00ec\u2062 ch\u1edd \u0111\u1ee3i. \u200dM\u1ed9t \u200ds\u1ed1 l\u1ee3i \u200b\u00edch tr\u1ef1c ti\u1ebfp \u200dt\u1eeb nh\u1eefng\u200c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p><ul>\n<li><strong>Increased trust<\/strong>92% of users read reviews before deciding to book a beauty appointment (BrightLocal, 2023).<\/li>\n<li><strong>Improve search rankings<\/strong>: Google prioritizes displaying businesses with many good reviews.<\/li>\n<li><strong>Build a loyal community<\/strong>: A satisfied customer can refer at least 3 others (according to Nielsen).<\/li>\n<\/ul><h3>The impact of reviews on the customer conversion funnel for nail salons<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Stage<\/th>\n<th>Impact of 5-Star Reviews<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Brand recognition<\/td>\n<td>Review \u200dt\u0103ng kh\u1ea3\u200c n\u0103ng xu\u1ea5t hi\u1ec7n tr\u00ean\u2062 Google Maps & Facebook<\/td>\n<\/tr>\n<tr>\n<td>Consider your options<\/td>\n<td>Good reviews help the salon easily surpass competitors in the same area<\/td>\n<\/tr>\n<tr>\n<td>booking conversion<\/td>\n<td>Reviews provide social proof, reinforcing the decision to book an appointment<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: Hoshi Nail Salon \u2013 7 days, first 22 five-star reviews<\/h3><p>Under the consultation of DPS.MEDIA, Hoshi salon in Thu Duc City launched the \u201cTouch of Cuteness, Touch of 5 Stars\u201d campaign just one week after opening. Instead of passively asking for reviews, Hoshi actively invited customers to check-in and experience a free artistic nail shaping service if they left a genuine review. Through a gentle and skillful process, after just 7 days, they had 22 high-quality 5-star reviews on both Google Maps and Facebook, a number sufficient to help the salon break out of the \u201canonymous\u201d zone and increase online bookings by 351% in the very first month of operation.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/alon-1.jpg\" alt=\"Build customer experiences that lay the foundation for positive reviews\" title=\"\"><\/p><h2 id=\"xay-dung-trai-nghiem-khach-hang-tao-nen-tang-cho-danh-gia-tich-cuc\">Building customer experience as a foundation for positive reviews<\/h2><h3>The first experience determines long-term impressions<\/h3><p>The psychology of customers when entering a nail salon for the first time always contains a sense of hesitation. According to research by <em>Harvard Business Review<\/em>, 80% of consumers make a review decision after just a few minutes of interacting with the service. For newly opened salons, <strong>creating a meticulous, cozy, and personalized first impression<\/strong> is the key factor for customers to give 5 stars.<\/p><p>DPS.MEDIA recommends small but highly effective implementation steps:<\/p><ul>\n<li><strong>Call the customer's name<\/strong> as soon as they walk in to create a personalized welcome feeling.<\/li>\n<li><strong>Remember small details<\/strong> such as the type of drink the customer likes, nail color preferences, or previous appointments to reconnect.<\/li>\n<li><strong>Proactively ask for feedback<\/strong> after finishing the first finger \u2013 both to adjust technique if needed and to show care.<\/li>\n<\/ul><h3>Synchronize the quality of experience from the atmosphere to the technicians<\/h3><p>According to the \u201cMoments of Truth\u201d model in customer experience management, positive emotional transformation occurs when a service exceeds expectations\u2014not in its core, but in the way it is delivered. For nail salons, this is closely tied to synchronization: space, music, scent, and technicians.<\/p><p>Below is a suggestion from a real-life case study implementation:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Application at Kera nails salon (Ho Chi Minh City)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Space<\/td>\n<td>Use soft yellow lighting, small green plants, and lavender essential oil scent<\/td>\n<\/tr>\n<tr>\n<td>T\u01b0\u01a1ng t\u00e1c th\u1ee3 \u2013 kh\u00e1ch<\/td>\n<td>\u0110\u00e0o t\u1ea1o quy tr\u00ecnh \u201c3S\u201d: Smile \u2013 Speak \u2013 Suggest<\/td>\n<\/tr>\n<tr>\n<td>Overall service<\/td>\n<td>Remember paint color history and send sample suggestion photos before the appointment<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Listen proactively and respond quickly to create a positive feedback loop<\/h3><p>From experience working with many SMEs in the beauty industry, DPS.MEDIA has found that <strong>positive feedback appears most frequently after the salon handles small suggestions well<\/strong>. This could be adjusting the armrest position to make the customer more comfortable, or changing the type of polish according to their personal wishes.<\/p><p>Customers tend to appreciate the service more when they feel they play a co-creative role in the experience. The team should be trained to:<\/p><ul>\n<li><strong>Proactively ask after completion<\/strong>: \u2062\u201dCh\u1ecb c\u00f3 th\u1ea5y \u01b0ng \u00fd \u2063kh\u00f4ng, c\u00f3\u2062 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh g\u00ec kh\u00f4ng \u1ea1?\u201d<\/li>\n<li><strong>Record feedback via the app or customer logbook<\/strong> and respond within 24 hours if there are any complaints.<\/li>\n<li><strong>Invite to review on Google after each successful experience<\/strong> via personalized QR code.<\/li>\n<\/ul><p>Building experiences is not about a big budget, but about <strong>n\u0103ng l\u1ef1c th\u1ea5u hi\u1ec3u \u2013 thi\u1ebft k\u1ebf \u2064- l\u1eb7p l\u1ea1i<\/strong> those moments that make customers want to come back and leave compliments for you.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/m-nail.jpg\" alt=\"Leverage social media and review platforms to spread your first reviews\" title=\"\"><\/p><h2 id=\"tan-dung-mang-xa-hoi-va-nen-tang-danh-gia-de-lan-toa-review-dau-tien\">Leverage social networks and review platforms to spread the first review<\/h2><h3>Turn social media accounts into channels for generating social proof<\/h3><p>Research from Harvard Business Review shows that customers are 12 times more likely to trust reviews from real users than advertising messages. Therefore, when a first-time customer has a good experience, encourage them to share their feelings on Instagram, Facebook, or TikTok. Take advantage of content suggestion algorithms \u2013 especially on Reels and TikTok \u2013 which can help the first review video reach thousands of views without advertising costs.<\/p><ul>\n<li><strong>Content review suggestions:<\/strong> Record the nail process along with genuine feedback from customers.<\/li>\n<li><strong>Attach a local #hashtag:<\/strong> For example, #nailThuDuc or #tiemnailquanhday.<\/li>\n<li><strong>Tag or mention the salon:<\/strong> Create conditions to make it easier for others to find you.<\/li>\n<\/ul><h3>Build a strategy to collect reviews on trustworthy platforms<\/h3><p>According to a 2023 survey by BrightLocal, 87% of users read reviews on Google before choosing a local service. DPS.MEDIA once implemented for a nail salon client in District 5: simply by printing a QR code linking to Google Reviews and sticking it at the cashier counter with a \u201cfree nail polish\u201d offer for the first customer to leave a review, the number of 5-star reviews increased by 300% in just 2 weeks.<\/p><table class=\"wp-block-table is-style-regular\">\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Targets<\/th>\n<th>Suggested strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google Business<\/td>\n<td>T\u0103ng hi\u1ec7n di\u1ec7n \u2062& trust<\/td>\n<td>Paste QR review code at the counter<\/td>\n<\/tr>\n<tr>\n<td>Professional Facebook Fanpage<\/td>\n<td>Interact with the local community<\/td>\n<td>Invite friends and former customers to leave compliments<\/td>\n<\/tr>\n<tr>\n<td>TikTok<\/td>\n<td>Go viral quickly<\/td>\n<td>15-second short videos \u2013 behind the scenes, finished products<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>T\u1ea1o chi\u1ebfn d\u1ecbch \u2062minigame &\u2064 influencer \u0111\u1ecba \u2064ph\u01b0\u01a1ng \u0111\u1ec3 khu\u1ebfch \u0111\u1ea1i review<\/h3><p>Another tip from DPS.MEDIA: collaborate with micro-influencers \u2013 those with fewer than 20,000 followers but who interact closely with the local community. Offer a free nail set worth 300,000 VND in exchange for an honest review. At the same time, organize a minigame like \u201cTag 3 friends to receive a nail care combo\u201d on Facebook, helping you both attract traffic and discreetly spread reviews effectively.<\/p><ul>\n<li><strong>Choose the right influencer:<\/strong> clean aesthetics, well-crafted content, approachable.<\/li>\n<li><strong>Should use UGC (User Generated Content):<\/strong> This type of content achieves a conversion rate 28% higher according to Nielsen's report.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/2A7314.jpg\" alt=\"Encourage customers to leave reviews without causing annoyance\" title=\"\"><\/p><h2 id=\"khuyen-khich-khach-hang-danh-gia-ma-khong-gay-phien\">Encourage customers to leave reviews without being intrusive<\/h2><h3>Ch\u1ee7 \u0111\u1ed9ng nh\u01b0ng tinh t\u1ebf: G\u1ee3i \u00fd \u200ckh\u00e9o l\u00e9o t\u1ea1i th\u1eddi \u0111i\u1ec3m\u2064 \u201cv\u00e0ng\u201d<\/h3><p>According to research from <strong>Journal of Consumer Psychology<\/strong>, the moment when customers feel positive emotions right after using the service is the best time to suggest they write a review. DPS.MEDIA advises: don't wait until the customer leaves the store \u2013 choose <strong>m\u1ed9t \u201ctouchpoint\u201d t\u1ef1 nhi\u00ean<\/strong> right before they stand up, for example when the staff hands the mirror to the customer to check the finished nails.<\/p><ul>\n<li>Use a gentle invitation such as: \u201cIf you are satisfied, we would be very happy if you could leave us a review on Google.\u201d<\/li>\n<li>Prepare in advance <strong>QR code at the checkout counter<\/strong> or at the end of the POS so customers just need to scan to go directly to the review link.<\/li>\n<li>Apply positive communication phrases combined with friendly body language, avoiding pressure.<\/li>\n<\/ul><h3>Turn reviews into micro rewards<\/h3><p>Kh\u00e1ch h\u00e0ng \u200b\u01b0a \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn.M\u1ed9t\u2062 v\u00ed \u200dd\u1ee5 th\u00e0nh c\u00f4ng l\u00e0\u2064 ti\u1ec7m \u201cNail Me More\u201d t\u1ea1i Qu\u1eadn 4 (do DPS.MEDIA t\u01b0 \u200cv\u1ea5n) \u0111\u00e3 tri\u1ec3n khai ch\u01b0\u01a1ng\u2062 tr\u00ecnh \u201cC\u1ea3m \u01a1n v\u00ec \u2062l\u1eddi\u2062 khen\u201d. Kh\u00e1ch vi\u1ebft review \u200d <strong>naturally and sincerely<\/strong> all receive a 20,000\u0111 discount voucher for the next visit \u2013 no need for a 5-star review, just share your experience.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Tool<\/th>\n<th>Effectiveness<\/th>\n<th>Implementation cost<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>QR Code Review<\/td>\n<td>High (45% of customers reuse)<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>Thank You Exchange Voucher<\/td>\n<td>Trung b\u00ecnh \u2013 \u200cCao<\/td>\n<td>Average<\/td>\n<\/tr>\n<tr>\n<td>Personalized follow-up message<\/td>\n<td>High, if done skillfully<\/td>\n<td>low to medium<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Create a service experience that makes leaving reviews a natural reflex<\/h3><p>When the service is well personalized, customers will <strong>voluntarily share their experiences<\/strong> as part of their emotions. DPS.MEDIA always emphasizes in workshops with shop owners that: \u201cReviews should not be the goal, but the result.\u201d The more you focus on building excellent experiences \u2013 the less you need to \u201cask for reviews\u201d, because customers will <em>write them themselves to preserve good feelings<\/em>.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-34619.jpg\" alt=\"Smart strategies for handling negative feedback\" title=\"\"><\/p><h2 id=\"chien-luoc-xu-ly-phan-hoi-tieu-cuc-mot-cach-thong-minh\">Smart strategies for handling negative feedback<\/h2><h3>Negative feedback is an opportunity for nail salons to increase credibility<\/h3><p>Negative feedback should not be seen as a failure, but as a \u201cgolden data zone\u201d for newly opened nail salons to adjust their services, thereby creating a positive word-of-mouth effect. According to research by Harvard Business Review, 68% of customers value businesses that know how to listen and respond skillfully rather than being perfect from the start.<\/p><ul>\n<li><strong>Do not delete negative feedback<\/strong>: Deleting it can easily make customers lose trust because they think the shop is hiding something.<\/li>\n<li><strong>Early feedback, right to the point<\/strong>: Tr\u1ea3\u200d l\u1eddi trong v\u00f2ng 24 gi\u1edd \u0111\u1ec3\u200b th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean\u2064 nghi\u1ec7p; nh\u1eadn l\u1ed7i \u200bn\u1ebfu c\u1ea7n,nh\u01b0ng c\u0169ng kh\u00e9o l\u00e9o\u200d gi\u1ea3i th\u00edch \u0111\u1ec3 tr\u00e1nh t\u1ea1o ti\u1ec1n l\u1ec7 cho \u201creview \u200bt\u1ed1ng \u200cti\u1ec1n\u201d.<\/li>\n<li><strong>Turn dissatisfied customers into loyal ones<\/strong>: Offer discount vouchers for the next time combined with a sincere sharing call to help customers feel cared for.<\/li>\n<\/ul><h3>Apply the SERVQUAL model to improve service through feedback<\/h3><p>Factors in the SERVQUAL model: <strong>Tangibles, Reliability, Responsiveness, Assurance, Empathy<\/strong> can be used to code the negative feedback system into internal improvement information.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Meaning<\/th>\n<th>Specific actions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Reliability<\/td>\n<td>Accuracy in scheduling and transactions<\/td>\n<td>Review the booking process to avoid delays<\/td>\n<\/tr>\n<tr>\n<td>Empathy<\/td>\n<td>Understanding customers<\/td>\n<td>Train staff in listening skills and subtle conversation<\/td>\n<\/tr>\n<tr>\n<td>Responsiveness<\/td>\n<td>Quick response<\/td>\n<td>Set up professional review response templates, regularly update handling scripts<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: Ti\u1ec7m Nail Lumi &\u200d b\u00e0i h\u1ecdc t\u1eeb m\u1ed9t \u201c1 sao\u201d h\u00f3a 5 sao<\/h3><p>Lumi Salon, a new brand in District 7, once received a 1-star review for being 20 minutes late to serve a customer without an apology. After consulting with DPS.MEDIA, within just 48 hours, the manager sent an apology message, offered a free hand skin detox voucher, and filmed a behind-the-scenes video of the sterilization process\u2014demonstrating safety. The result? The customer removed the old review and replaced it with a 5-star rating along with praise for professionalism. This is proof: handling negative reviews is not just about \u201ctroubleshooting\u201d but is an emotional marketing strategy\u2014building trust through every interaction.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/18c548.jpg\" alt=\"Turn satisfied customers into reputable brand ambassadors\" title=\"\"><\/p><h2 id=\"bien-khach-hang-hai-long-thanh-dai-su-thuong-hieu-uy-tin\">Turn satisfied customers into reputable brand ambassadors<\/h2><h3>Encourage customers to share their experiences through positive reviews<\/h3><p>When you have a satisfied customer, don\u2019t let them leave the salon without being encouraged to give feedback. According to BrightLocal 2023 research, <strong>76% customers are willing to leave a review if asked<\/strong>. Therefore, new nail salons should build an automated follow-up process\u2014for example, sending a thank-you message with a Google or Facebook review link right after the customer leaves the salon.<\/p><ul>\n<li>Use a QR code placed near the checkout counter that leads to the review page.<\/li>\n<li>Give a discount voucher for the next visit if the customer leaves a review.<\/li>\n<li>Send a friendly reminder message or email after 24 hours.<\/li>\n<\/ul><h3>Turn loyal customers into potential KOLs<\/h3><p>In the first months, instead of heavily investing in expensive influencer marketing, DPS.MEDIA encourages nail salons to leverage their own reputable existing customers. We successfully implemented this at a nail salon in District 7: inviting 5 regular customers with 1K\u20135K Instagram followers to join the \u201cVIP Customer Share &amp; Save\u201d program. After just 2 weeks, there were over 40 stories mentioning @tiemnail and 17 five-star Google reviews recorded.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Category<\/th>\n<th>Results after 2 weeks<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Story tagged with brand<\/td>\n<td>+40 views<\/td>\n<\/tr>\n<tr>\n<td>New 5-star reviews<\/td>\n<td>+17 reviews<\/td>\n<\/tr>\n<tr>\n<td>Returning customers<\/td>\n<td>+23%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Reuse feedback to boost credibility across multiple platforms<\/h3><p>5-star reviews shouldn't just sit idle on Google Business. Use them as \u201ctrust credits\u201d to persuade potential customers. DPS.MEDIA suggests some ways to apply:<\/p><ul>\n<li>Quote reviews with real images on the fanpage or Instagram with the brand hashtag.<\/li>\n<li>Use a plugin to automatically display reviews in the website footer or sidebar.<\/li>\n<li>Edit customer feedback videos to run retargeting ads.<\/li>\n<\/ul><p>According to Professor Robert Cialdini \u2013 author of Influence: The Psychology of Persuasion (2001), <strong>the principle of social proof<\/strong> is an important catalyst that helps increase the conversion rate from hesitant customers. By presenting reviews creatively, you are turning satisfaction into a natural\u2014and extremely effective\u2014marketing campaign.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/nicure.jpg\" alt=\"Measure effectiveness and optimize your review strategy over time\" title=\"\"><\/p><h2 id=\"do-luong-hieu-qua-va-toi-uu-chien-luoc-review-theo-thoi-gian\">Measure effectiveness and optimize review strategies over time<\/h2><h3>Set KPIs by cycle to read changes in customer behavior<\/h3><p>According to research by <strong>BrightLocal 2023<\/strong>: over 84% of users said they evaluate a service shop like a nail salon based on reviews posted within <em>the last two weeks<\/em>.This places great importance on <strong>measuring reviews in real time<\/strong> instead of just by month or quarter.<\/p><p>At <strong>DPS.MEDIA<\/strong>, we often set weekly KPIs for newly opened nail salons \u2014 for example:<\/p><ul>\n<li><strong>Number of new 5-star reviews each week<\/strong><\/li>\n<li><strong>Frequency of technician mentions<\/strong> in the reviews<\/li>\n<li><strong>Emotion keywords<\/strong> (emotion keywords): \u201cd\u1ecbu d\u00e0ng\u201d,\u2064 \u201cs\u1ea1ch s\u1ebd\u201d, \u201can \u200cto\u00e0n\u201d v.v.<\/li>\n<\/ul><p>This measurement helps shop owners clearly understand how customer perceptions change at each stage of opening the shop, and easily identify bottlenecks in the service if any.<\/p><h3>Use comparison tables to spot highlights and repeat success<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Week<\/th>\n<th>Number of 5\u2b50 reviews<\/th>\n<th>Featured topic<\/th>\n<th>Emotion keywords<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Week 1<\/td>\n<td>3<\/td>\n<td>Decoration, reception<\/td>\n<td>Warm, friendly<\/td>\n<\/tr>\n<tr>\n<td>Week 2<\/td>\n<td>8<\/td>\n<td>Technician, cleaning<\/td>\n<td>Professional, clean<\/td>\n<\/tr>\n<tr>\n<td>Week 3<\/td>\n<td>2<\/td>\n<td>Price<\/td>\n<td>Surprising, reasonable<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>If week 2 is the peak of positive reviews, DPS recommends you should <strong>specify the factors that contributed to the success<\/strong> \u2014 for example, was it the first week you changed the lighting tone of the space? Or did you launch the loyal customer program \u201cCheck-in to receive detox water\u201d?<\/p><h3>Recreate positive touchpoints and A\/B test new tactics<\/h3><p>Unlike traditional marketing, reviews are where customers recount their journey of using the service from their own perspective \u2014 and the positive touchpoints within that need to be intentionally recreated. <strong>intentional recreation<\/strong>. <\/p><p>A nail salon in District 3 working with DPS conducted an A\/B test with two types of customer table decor: one with white linen fabric, and one with light brown reflective glass. The result: the glass table received more positive emotional feedback (\u201cluxurious energy\u201d, \u201cbeautiful Instagrammable corner\u201d). As a result, the number of new customers increased by 171% in just 2 weeks.<\/p><p><strong>Key point<\/strong>Take reviews as the emotional map of your customers. When you learn how to read that map, your service strategy will no longer be guesswork \u2014 but an optimizable, measurable equation. And that's where DPS.MEDIA accompanies you.<\/p><h2 id=\"outro\">Shared by DPS.MEDIA<\/h2><p>Starting the journey to conquer 5-star reviews is not just a goal, but also a way to build lasting trust and credibility for your nail salon. Three simple steps \u2013 from creating a professional first impression, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">optimizing customer experience to proactively collecting and managing feedback \u2013 are the foundation for asserting your position in a highly competitive market.<\/a>. <\/p><p>Applying these steps not only helps your salon make a good impression on first-time customers, but also opens up opportunities to maintain a loyal customer base in the long run. Every small, consistent action contributes to building a professional and trustworthy brand image.<\/p><p>At DPS.MEDIA, we believe that success in marketing doesn't just come from a big budget but also from the right strategy and skillful execution. As a close partner of many small businesses in Vietnam, <a href=\"https:\/\/hcma1.hcma.vn\/Pages\/chi-tiet-tin.aspx?cm=103&ItemID=10737\" title=\"Identify the main advantages, opportunities, difficulties, and challenges of ...\" rel=\"nofollow noopener\" target=\"_blank\">we understand the challenges of getting started and are always ready to accompany you on your journey to sustainable business development.<\/a>. <\/p><p>If you are interested in brand-building strategies for the beauty industry, creating engaging digital content, or optimizing ads on digital platforms, keep following DPS.MEDIA for useful professional insights.  <\/p><p>We look forward to hearing your feedback and experiences when applying these steps \u2013 leave a comment or join the creative business community discussion below! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 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