{"id":23208,"date":"2025-05-17T12:29:48","date_gmt":"2025-05-17T05:29:48","guid":{"rendered":"https:\/\/dps.media\/tiktok-ads-optimization-cach-giam-chi-phi-cpc-hieu-qua\/"},"modified":"2025-05-17T12:29:52","modified_gmt":"2025-05-17T05:29:52","slug":"tiktok-ads-optimization-method-to-reduce-cpc-cost-effectively","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/tiktok-ads-optimization-method-to-reduce-cpc-cost-effectively\/","title":{"rendered":"TikTok Ads Optimization: How to Effectively Reduce CPC Costs"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Reducing CPC costs on TikTok Ads not only helps optimize advertising budgets, but also increases competitiveness and improves conversion rates for businesses. According to DPS.MEDIA's experience with over 300 SME clients, just improving CPC costs by 10% can increase overall ROI by up to 27%. <strong><em>This is why optimizing CPC is always a top concern when running TikTok Ads.<\/em><\/strong><\/p><p>The increasingly fierce competition on TikTok causes advertising costs to fluctuate constantly. If not managed and optimized properly, businesses can easily \u201cburn\u201d their budgets without achieving the desired results. <strong>The important thing is that businesses clearly understand TikTok user behavior and continuously experiment with new strategies \u2013 this is the key to maintaining a reasonable CPC.<\/strong><\/p><p><em>Optimizing CPC costs is not simply about cutting spending, but also ensuring that metrics such as reach, engagement, and conversions are all boosted.<\/em> When you control CPC well, you gain a budget advantage, making it easier to scale up and fully exploit the potential of the young TikTok market.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ok-ads.jpg8281.jpg\" alt=\"Understanding TikTok advertising system and factors affecting CPC\" title=\"\"><\/p><h2 id=\"hieu-dung-ve-he-thong-quang-cao-tiktok-va-yeu-to-anh-huong-den-cpc\">Understanding TikTok advertising system and factors affecting CPC<\/h2><h3>Delving into the auction mechanism and ad distribution on TikTok<\/h3><p><strong><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"59\">DPS.MEDIA<\/a><\/strong> realize that the TikTok advertising system is not simply a high-bid platform \u2013 appear more. According to <strong>eMarketer research (2023)<\/strong>, TikTok's algorithm prioritizes user experience, focusing on content relevance and real engagement. When running ads, the following factors directly affect the cost per click (CPC):<\/p><ul style=\"margin-left:20px;\">\n<li><strong>Creative content quality:<\/strong> The more engaging the content, the higher the ad Score, the lower the CPC.<\/li>\n<li><strong>Targeting (Target audience):<\/strong> The more accurate the targeting, the less competition, the lower the cost.<\/li>\n<li><strong>Campaign timing:<\/strong> On weekends or during peak periods, CPC usually increases due to high competition.<\/li>\n<li><strong>Industry:<\/strong> \u201cHot\u201d sectors such as beauty, finance, and fashion have higher CPC than the average.<\/li>\n<\/ul><h3>Impact of creative content and real engagement on CPC<\/h3><p>A case study from DPS.MEDIA: For SMEs in the domestic cosmetics industry, when simultaneously testing two video samples \u2013 a simple motion video and an original storytelling video with a KOL \u2013 the CPC cost of the \u201cstorytelling\u201d sample was 30% lower due to higher View Through Rate and emotional connection with viewers. <span style=\"color:#2271b1;font-weight:bold;\">TikTok for Business Whitepaper (Q4\/2023)<\/span>, the algorithm will prioritize ads with longer watch times, higher interaction rates, and avoid quick \u201cskipping\u201d.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Impact on CPC<\/th>\n<th>Practical advice<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Ad Score<\/strong><\/td>\n<td>Low score, high CPC<\/td>\n<td>Focus on investing in creative scripts and unique angles<\/td>\n<\/tr>\n<tr>\n<td><strong>Timing<\/strong><\/td>\n<td>Golden hours, CPC spikes<\/td>\n<td>Choose off-peak hours, test multiple time slots<\/td>\n<\/tr>\n<tr>\n<td><strong>Targeting<\/strong><\/td>\n<td>Broad targeting, CPC increases<\/td>\n<td>Apply practical topics and interests<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Optimization mindset: CPC is not everything<\/h3><p>Many SME businesses in Vietnam often mistakenly believe that <strong>just lowering CPC is optimization.<\/strong>. However, DPS.MEDIA asserts that low click costs are only truly valuable when combined with high conversion rates (CVR) and good quality customer engagement. As <strong>Prof. Byron Sharp<\/strong> every warning in the book \u201cHow Brands Grow\u201d, <span style=\"color:#444;\"><em>effective advertising stems from the synchronization between creative quality, targeting strategy, and brand meaning<\/em><\/span>. Therefore, monitor both CPC and other metrics such as ROAS, CPA to ensure sustainable effectiveness.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-cover.jpgbbc0.jpg\" alt=\"Analyzing target audience to optimize potential customer segments\" title=\"\"><\/p><h2 id=\"phan-tich-doi-tuong-muc-tieu-nham-toi-uu-hoa-tep-khach-hang-tiem-nang\">Analyzing target audience to optimize potential customer segments<\/h2><h3>Identifying potential customer profiles on TikTok<\/h3><p><strong>According to research by HubSpot (2023)<\/strong>, businesses optimize CPC advertising costs by up to 41% when seriously investing in target audience analysis. The team <strong>DPS.MEDIA<\/strong> always starts with basic factors such as:<\/p><ul>\n<li>Age, gender suitable for products\/services<\/li>\n<li>Geographical location focusing on customers with high conversion potential<\/li>\n<li>Interests, consumer behavior \u2013 based on campaign history and data collected from Pixel<\/li>\n<\/ul><p>The process of filtering customer lists is not just based on assumptions. We often combine data from sources like Google Analytics, TikTok Insights, and internal surveys to create <strong>ch\u00e2n dung \u201ckh\u00e1ch\u200c h\u00e0ng \u2062ki\u1ec3u m\u1eabu\u201d<\/strong> as close to reality as possible.<\/p><h3>Applying customer group segmentation to effectively reduce CPC<\/h3><p>Segmenting customer lists helps businesses avoid \u201cwasting money\u201d on advertising to user groups with no demand. According to <i>Zhang et al., 2022, Harvard Business Review<\/i>, this helps optimize conversion rates and save up to 28% of campaign budgets. A real example from DPS.MEDIA:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Target group<\/th>\n<th>Average CPC (VND)<\/th>\n<th>Conversion rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Users under 25 years old, interested in fashion<\/td>\n<td>1.100<\/td>\n<td>7,1%<\/td>\n<\/tr>\n<tr>\n<td>Users aged 25\u201335, interested in personal finance<\/td>\n<td>900<\/td>\n<td>9,4%<\/td>\n<\/tr>\n<tr>\n<td>Uncategorized group<\/td>\n<td>1.950<\/td>\n<td>3,2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Observation:<\/strong> when splitting ad groups, CPC drops significantly, and the potential customer segment becomes clearer and more accessible for each product.<\/p><h3>Creative content strategies tailored to each segment<\/h3><p>For small and medium businesses, limited budgets require carefully selecting content suitable for each customer group. At DPS.MEDIA, we use:<\/p><ul>\n<li>Videos addressing the specific \u201cpain points\u201d of each customer segment<\/li>\n<li>Localized materials (music, images, language) to increase emotional connection<\/li>\n<li>A\/B testing during major sales seasons to find the most optimal touchpoint<\/li>\n<\/ul><p>This is the key to increasing the value of each impression, significantly reducing CPC costs without relying on viral tricks or large budgets.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/502834.jpg1e51.jpg\" alt=\"Creative advertising content strategies to increase click-through rate\" title=\"\"><\/p><h2 id=\"chien-luoc-sang-tao-noi-dung-quang-cao-hap-dan-tang-ty-le-nhap-chuot\">Creative strategies for engaging ad content to increase click-through rate<\/h2><h3>Building short stories that hit users' psychology<\/h3><p>On TikTok, <strong>concise 15-second content<\/strong> can make a stronger impression than a lengthy TVC. DPS.MEDIA often advises its SME clients to create storytelling video series, using the \u201chook\u201d feature in the first 3 seconds and setting relatable scenarios for the target customer group. According to Harvard Business Review research (2023), \u201cemotions drive action faster than information,\u201d so emotionally engaging videos\u2014humorous, empathetic, or surprising\u2014will enhance <strong>CTR (Click Through Rate)<\/strong> significantly on the TikTok platform.<\/p><ul>\n<li><strong>Ask questions or start with a curiosity-provoking opening<\/strong> (v\u00ed d\u1ee5: \u2064\u201cC\u00f3 bao gi\u1edd b\u1ea1n\u2026?\u201d)<\/li>\n<li><strong>Incorporate trending topics\/celebrities<\/strong><\/li>\n<li><strong>Add dynamic effects, unique stickers that are on trend<\/strong><\/li>\n<li><strong>End with a strong call to action<\/strong> (\u201cClick to see details!\u201d)<\/li>\n<\/ul><h3>Creating trending Call-to-Action and continuous A\/B testing<\/h3><p>According to a report from TikTok For Business (2024), <strong>Continuous A\/B Testing with images, captions, background music<\/strong> \u2062 is\u200c the secret to optimizing ads, \u200breducing CPC\u200c costs.\u200b DPS.MEDIA applies the \u2063Dynamic Creative Optimization method to \u201cautomatically rotate\u201d content options, to see which factors increase click-through rates.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Content idea<\/th>\n<th>CTR \u200ceffectiveness<\/th>\n<th>CPC \u200creduction rate<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Humorous review video<\/td>\n<td>+18%<\/td>\n<td>\u2212241%<\/td>\n<\/tr>\n<tr>\n<td>Interactive question caption<\/td>\n<td>+11%<\/td>\n<td>\u2212131%<\/td>\n<\/tr>\n<tr>\n<td>Product trial livestream<\/td>\n<td>+26%<\/td>\n<td>\u2212371%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case Study: Fashion retail SME brand<\/h3><p>A fashion brand in Ho Chi Minh City (a client\u2063 of DPS.MEDIA) once only achieved a 1.1% CTR with\u2063 traditional content. \u2062After switching to a \u201cstreet interview video\u201d format with hashtag challenges and trending music, in just 3 weeks, <strong>CTR increased to 2.7%<\/strong>, while <strong>CPC cost decreased by 41%<\/strong> compared\u2064 to the previous period. By shifting content to reflect real daily life and continuous creativity,\u200c SMEs \u200dcan break through TikTok Ads performance even with modest budgets.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ktok-1.jpg281e.jpg\" alt=\"Optimizing campaign structure and reasonable budget allocation\" title=\"\"><\/p><h2 id=\"toi-uu-cau-truc-chien-dich-va-phan-bo-ngan-sach-hop-ly\">Optimizing campaign structure and reasonable budget allocation<\/h2><h3>Choosing the right structure: Klarity campaign branching to maximize effectiveness<\/h3><p><strong>DPS.MEDIA<\/strong> found that splitting TikTok \u200bAds campaigns into multiple <strong>Ad groups<\/strong> by each customer segment\u2064 or product line helps increase personalization, \u2062easily control budgets, and\u200b analyze the performance of each audience group. A 2023 study by \u200dHarvard Business Review showed that accounts with split campaign structures had CPC\u2064 costs reduced by up to\u2062 18% compared to grouped campaigns.<\/p><ul>\n<li><strong>Split ad groups<\/strong> by customer insight (age, interests, geographic location)<\/li>\n<li>Control\u200b the budget \u200bof each group\u200b to prioritize the most potential group<\/li>\n<li>Always monitor and flexibly shift budgets between underperforming\/effective groups<\/li>\n<\/ul><div style=\"margin: 1.5em 0;\">\n<table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Campaign<\/th>\n<th style=\"text-align:center;\">Allocated budget<\/th>\n<th style=\"text-align:center;\">Average CPC<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Run aggregated \u2013 no grouping<\/td>\n<td style=\"text-align:center;\">10,000,000\u20ab<\/td>\n<td style=\"text-align:center;\">2,500\u20ab<\/td>\n<\/tr>\n<tr>\n<td>by each customer group<\/td>\n<td style=\"text-align:center;\">4,000,000\u20ab \/ large group<\/td>\n<td style=\"text-align:center;\">1,900\u20ab<\/td>\n<\/tr>\n<tr>\n<td>Focus on key products<\/td>\n<td style=\"text-align:center;\">7,000,000\u20ab<\/td>\n<td style=\"text-align:center;\">1,600\u20ab<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>Budget allocation with the \u201cDynamic Budget shift\u201d approach\u201d<\/h3><p>According to actual observations from <strong>DPS.MEDIA<\/strong>, flexible budget allocation based on realtime data helps SMEs avoid wasting money on low-converting ad groups.<strong>Ti\u1ebfn s\u0129 \u2063Aaron\u200b Goldman (t\u00e1c gi\u1ea3 s\u00e1ch \u200c\u201dEverything I Know About Marketing\u2062 I Learned\u200b From google\u201d)<\/strong> recommends using dynamic budgets instead of fixed: \u201cBudgets should move according to the performance of each ad group at any given time.\u201d.<\/p><ul>\n<li><strong>Start with equal allocation<\/strong> \u2013 after 2-3 days, adjust and shift budget to better-performing groups<\/li>\n<li>Ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 CPC, CTR, CVR li\u00ean t\u1ee5c \u0111\u1ec3 ph\u00e1t hi\u1ec7n th\u00e1ch th\u1ee9c & c\u01a1 h\u1ed9i<\/li>\n<li>Pause money-burning ad groups, boost optimized groups<\/li>\n<\/ul><p>Example: A cosmetics SME that previously partnered with DPS.MEDIA implemented this strategy, and after just 7 days, CPC decreased by 36% and the conversion rate increased by 22% compared to the \u201cfixed budget\u201d strategy.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/00x788.jpge85f.jpg\" alt=\"Applying A\/B testing techniques and interpreting performance data\" title=\"\"><\/p><h2 id=\"ap-dung-ky-thuat-thu-nghiem-a-b-va-doc-hieu-so-lieu-hieu-qua\">Applying A\/B testing techniques and effective data interpretation<\/h2><h3>A\/B testing techniques: Decisive significance for TikTok ads<\/h3><p><strong>DPS.MEDIA<\/strong> nh\u1eadn \u200dth\u1ea5y \u2062r\u1eb1ng\u200c k\u1ef9 thu\u1eadt th\u1eed\u200c nghi\u1ec7m A\/B l\u00e0 \u201ckim ch\u1ec9 nam\u201d\u200c \u0111\u1ec3 \u200ct\u1ed1i \u2063\u01b0u\u2062 h\u00f3a hi\u1ec7u\u200d qu\u1ea3\u200d chi\u1ebfn d\u1ecbch \u2063TikTok Ads v\u00e0 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u200b\u00edch v\u1edbi SMEs c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf. Thay v\u00ec d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh, c\u00e1c marketer \u2064n\u00ean ch\u1ee7 \u0111\u1ed9ng \u2064ki\u1ec3m tra \u0111\u1ed3ng th\u1eddi \u2063nhi\u1ec1u y\u1ebfu t\u1ed1 \u200dnh\u01b0: ti\u00eau \u0111\u1ec1 video,\u2063 n\u1ed9i \u200bdung qu\u1ea3ng c\u00e1o, l\u1eddi k\u00eau g\u1ecdi \u2062h\u00e0nh \u0111\u1ed9ng,\u2062 \u0111\u1ecbnh d\u1ea1ng video ngang\/d\u1ecdc\u2026 Theo \u200dm\u1ed9t nghi\u00ean\u2062 c\u1ee9u\u2063 \u0111\u0103ng tr\u00ean <em>Harvard Business Review<\/em>,campaigns that consistently apply A\/B testing recorded an average CPC decrease of 18\u201322% compared to non-optimized groups.<\/p><ul>\n<li><strong>How to implement:<\/strong> Always change only one variable per test to identify the most impactful factor.<\/li>\n<li><strong>Practical example:<\/strong> For fashion businesses, when A\/B testing the ad slogans \u201cExclusive offer today\u201d versus \u201cSuper shock price for new customers\u201d, the second group reduced CPC from 2,900\u0111 to 2,100\u0111.<\/li>\n<\/ul><h3>Grasping data: Reading it right for fast optimization<\/h3><p>Reading and analyzing data should not stop at the metrics displayed on TikTok Ads \u2013 it is also necessary to dive deeper, segment by audience group, time zone, or device, then accurately identify the source of high\/above-standard CPC. DPS.MEDIA recommends SMEs use a data comparison table based on <em>Data-Driven Marketing<\/em> by Mark Jeffery (Northwestern University), to quickly detect bottlenecks:<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Test variable<\/th>\n<th>Average CPC (VND)<\/th>\n<th>Clicks\/CTR (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Vertical video, strong CTA<\/td>\n<td>2.100<\/td>\n<td>6.7<\/td>\n<\/tr>\n<tr>\n<td>Horizontal video, light CTA<\/td>\n<td>2.900<\/td>\n<td>4.5<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>T\u1eeb \u0111\u00f3, SMEs d\u1ec5 \u200cd\u00e0ng l\u1ef1a \u200cch\u1ecdn v\u00e0\u200d t\u1eadp trung \u2064ng\u00e2n s\u00e1ch\u200d v\u00e0o \u0111\u1ecbnh d\u1ea1ng & n\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u \u2064qu\u1ea3 \u2062nh\u1ea5t, gi\u1ea3m thi\u1ec3u \u200dl\u00e3ng ph\u00ed. Quan \u0111i\u1ec3m c\u1ee7a DPS.MEDIA \u2063l\u00e0: \u201cChi\u1ebfn th\u1eafng kh\u00f4ng \u0111\u1ebfn\u2062 t\u1eeb ng\u00e2n s\u00e1ch\u200c l\u1edbn,\u2064 m\u00e0 \u200bt\u1eeb kh\u1ea3\u200b n\u0103ng nh\u1eadn di\u1ec7n,\u2063 \u0111\u1ecdc hi\u1ec3u s\u1ed1\u200d li\u1ec7u v\u00e0 ra\u2062 quy\u1ebft \u0111\u1ecbnh nh\u1ea1y b\u00e9n\u200c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u\u2064 th\u1ef1c\u201d.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_jpg-1.jpg81e9.jpg\" alt=\"Leveraging technology and automation tools in the optimization process\" title=\"\"><\/p><h2 id=\"tan-dung-cong-nghe-va-cong-cu-tu-dong-hoa-trong-qua-trinh-toi-uu\">Leveraging technology and automation tools in the optimization process<\/h2><h3>Applying artificial intelligence and APIs to enhance ad performance<\/h3><p>In the AI era, <strong>DPS.MEDIA<\/strong> encourage SMEs to proactively leverage a range of AI-powered automation tools to reduce CPC costs on TikTok. From <strong>TikTok Pixel<\/strong>, Dynamic Creative Optimization\u200b to \u2064Analytics API, these platforms continuously collect data, <a href=\"https:\/\/dps.media\/en\/kols-booking-service\/\" rel=\"nofollow\">analyze user behavior and automatically optimize ad display to the most potential target audience<\/a>.<\/p><p>According to a study by Harvard Business Review (2023),\u2062 automation helps save up to <strong>40% of resources<\/strong> for A\/B testing tasks and ad budget allocation. DPS.MEDIA once supported a local cosmetics brand to apply an automatic bidding system combined with real-time analytics; as a result, CPC decreased from 2,100 VND to 1,150 VND in just 3 weeks of implementation.\n<\/p><h3>Comparison table of TikTok Ads automation tool effectiveness<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Tool<\/th>\n<th>Key highlights<\/th>\n<th>Actual results (Case DPS.MEDIA)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Ad Automation<\/strong><\/td>\n<td>Real-time budget optimization<\/td>\n<td>CPC cost reduced by 23%<\/td>\n<\/tr>\n<tr>\n<td><strong>Pixel Optimization<\/strong><\/td>\n<td>Deep search of purchasing behavior<\/td>\n<td>Conversion rate increased by 30%<\/td>\n<\/tr>\n<tr>\n<td><strong>Creative Automation<\/strong><\/td>\n<td>Quickly test multiple ad formats<\/td>\n<td>Double the content relevance<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Notes when choosing automation tools<\/h3><ul>\n<li><strong>Consider campaign scale<\/strong> & kh\u1ea3 n\u0103ng\u2063 t\u00edch h\u1ee3p c\u1ee7a m\u1ed7i\u200d c\u00f4ng c\u1ee5 v\u1edbi \u200ch\u1ec7 th\u1ed1ng d\u1eef \u2064li\u1ec7u hi\u1ec7n \u200ct\u1ea1i.<\/li>\n<li><strong>Combine manual control<\/strong>: Do not rely entirely on AI, always maintain testing of main ad samples and compare results.<\/li>\n<li>Leverage data from <span style=\"color:#00bfae;\"><strong>academic research and industry reports<\/strong><\/span>    to continuously update algorithms and automation strategies.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-guide.jpg\" alt=\"Continuous monitoring, evaluation, and adjustment to maintain low CPC costs\" title=\"\"><\/p><h2 id=\"theo-doi-danh-gia-va-dieu-chinh-lien-tuc-de-duy-tri-chi-phi-cpc-thap\">Continuously monitor, evaluate, and adjust to maintain low CPC costs<\/h2><h3>Closely track data, continuously optimize ad groups<\/h3><p>DPS.MEDIA has found that <strong>adjusting campaigns based on realtime data<\/strong> is the key factor in maintaining low CPC costs on TikTok Ads. According to a Harvard Business Review (2023) study, SMEs that implemented regular monitoring and adjustment processes for each ad group reduced their average cost per click by up to 35%. Our team of experts regularly applies the following solutions:\n<\/p><ul style=\"margin-left:20px;\">\n<li>Analyze <strong>the performance of each ad group<\/strong> during the golden hours of the target audience.<\/li>\n<li>Remove or edit content with low CTR, increase budget for groups with good conversions.<\/li>\n<li>Utilize TikTok pixel to automatically optimize ad delivery.<\/li>\n<\/ul><h3>B\u1ea3ng minh h\u1ecda: So s\u00e1nh hi\u1ec7u qu\u1ea3 tr\u01b0\u1edbc & sau \u200b\u0111i\u1ec1u ch\u1ec9nh\u200c li\u00ean t\u1ee5c<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;max-width:650px;\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Before optimization<\/th>\n<th>After continuous optimization<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Average CPC<\/strong><\/td>\n<td>2,500\u0111<\/td>\n<td>1,700\u0111<\/td>\n<\/tr>\n<tr>\n<td><strong>Conversion rate<\/strong><\/td>\n<td>1,2%<\/td>\n<td>2,9%<\/td>\n<\/tr>\n<tr>\n<td><strong>Number of underperforming ad groups<\/strong><\/td>\n<td>5\/10<\/td>\n<td>1\/10<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Practical example: Case Study in the cosmetics industry<\/h3><p>A client in the cosmetics sector who applied this process with DPS.MEDIA reduced CPC by 32% in just 3 weeks. They alternated A\/B testing for ad creatives and held check-in sessions every 48 hours instead of weekly. <strong>Key takeaway<\/strong> is flexibility: adjust video titles, add new CTAs, remix background music based on trends.\n<\/p><ul style=\"margin-left:20px;\">\n<li>Campaign performance surged in the second week as the number of meaningful interactions doubled.<\/li>\n<li>The low CPC maintenance cost also comes from flexible budget allocation according to the times when customers are most online.<\/li>\n<\/ul><p>DPS.MEDIA nh\u1eadn \u0111\u1ecbnh:\u200b \u201cTikTok Ads kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i to\u00e1n t\u0129nh. CPC\u2062 ch\u1ec9\u200c th\u1ef1c s\u1ef1 gi\u1ea3m b\u1ec1n\u2064 v\u1eefng khi doanh nghi\u1ec7p xem vi\u1ec7c theo d\u00f5i, \u2063\u0111\u00e1nh \u2063gi\u00e1\u2062 & \u0111i\u1ec1u ch\u1ec9nh l\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean \u2062\u2013 kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng sau khi \u2062\u0111\u00e3 l\u00e3ng ph\u00ed \u200dng\u00e2n s\u00e1ch\u201d.\n<\/p><h2 id=\"outro\">Shared by DPS.MEDIA<\/h2><p>Optimizing TikTok ads to reduce CPC is not just about cutting costs \u2013 it is the art of intelligently and strategically leveraging the full power of the platform. From choosing the right audience segment, optimizing creative content, to A\/B testing and performance analysis, all play important roles in the advertising ecosystem.<\/p><p>At DPS.MEDIA, we believe that every SME can master the TikTok platform if they understand the data foundation and know how to apply technology to the right strategy, at the right time, to the right people. Optimizing CPC is not a destination, but a continuous journey \u2013 where every experiment brings valuable practical lessons.<\/p><p>Don't hesitate to start with small changes: change the thumbnail image, experiment with new call-to-actions, or use AI to personalize content. Every small improvement can make a big difference in campaign effectiveness.<\/p><p>If you want to learn more about strategies such as optimizing conversion funnels, integrating TikTok pixel, or combining with other platforms like Meta Ads, Google Ads to build a multi-channel funnel \u2013 stay tuned for upcoming articles from the DPS.MEDIA team.<\/p><p>We look forward to receiving your sharing, perspectives, or experiences during your TikTok Ads implementation. Leave a comment below or join the discussion with the marketer community who are constantly learning and breaking through every day! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/the-truth-about-marketing-revenue-commitment-at-dps-media\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The Truth About Marketing Commitment to Business Numbers at DPS.MEDIA<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/the-consequences-of-deepfakes-for-influencer-marketing-and-the-measures-that-need-to-be-implemented\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">The consequences of Deepfakes for Influencer Marketing (and measures to implement)<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/detailed-guide-to-registering-facebook-green-tick-for-individuals-and-businesses\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Detailed Guide to Registering for a Facebook Blue Checkmark for Individuals and Businesses<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-is-content-service-where-to-hire-quality-content-marketing\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What is Content Service? 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