{"id":23173,"date":"2025-05-16T12:29:49","date_gmt":"2025-05-16T05:29:49","guid":{"rendered":"https:\/\/dps.media\/cach-len-ke-hoach-tiktok-ads-dai-han-cho-brand-lon\/"},"modified":"2025-05-16T12:29:52","modified_gmt":"2025-05-16T05:29:52","slug":"how-to-make-a-long-term-tiktok-ads-plan-for-a-big-brand","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/how-to-make-a-long-term-tiktok-ads-plan-for-a-big-brand\/","title":{"rendered":"How to make a long-term TikTok Ads plan for big brands"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> In the era of short videos, TikTok is a powerful amplifier helping big brands grow recognition and revenue conversion. <strong>Vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch\u2064 TikTok \u2064Ads d\u00e0i h\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u200bl\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o, m\u00e0 ch\u00ednh\u2063 l\u00e0 \u201cv\u0169 kh\u00ed chi\u1ebfn \u200bl\u01b0\u1ee3c\u201d \u0111\u1ec3 d\u1eabn d\u1eaft th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng tr\u1ebb \u2013 nh\u00f3m kh\u00e1ch h\u00e0ng chi\u1ebfm h\u01a1n 70% l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng\u2062 TikTok t\u1ea1i Vi\u1ec7t Nam (theo th\u1ed1ng k\u00ea DataReportal 2023).<\/strong> DPS.MEDIA nh\u1eadn th\u1ea5y, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i, xuy\u00ean su\u1ed1t v\u00e0\u2064 linh \u2064ho\u1ea1t tr\u00ean TikTok \u0111\u1ec1u g\u1eb7t \u200bh\u00e1i hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t v\u1ec1\u2062 t\u0103ng tr\u01b0\u1edfng \u200bt\u1ef1 nhi\u00ean l\u1eabn hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, thay v\u00ec \u201cb\u00f9ng n\u1ed5 nhanh \u2013 tho\u00e1i tr\u00e0o nhanh\u201d.<\/p><p><em>Do you want to optimize your communication budget, create quality leads, and promote sustainable interaction?<\/em> A long-term TikTok Ads plan is the answer. <strong>\u0110i\u1ec3m then ch\u1ed1t\u200d l\u00e0: ph\u1ea3i t\u01b0 duy TikTok l\u00e0\u2063 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, \u2063kh\u00f4ng \u0111\u01a1n \u2063thu\u1ea7n l\u00e0 n\u01a1i \u201cch\u1ea1y ads \u0103n li\u1ec1n\u201d.<\/strong> Creative video series, coordinated KOLs, smart retargeting, measurement \u2013 continuous optimization\u2026 are pillars that help brands reach emotions and user behavior over time.<\/p><p>\u0110i\u1ec1u n\u00e0y c\u1ef1c k\u1ef3 \u200cquan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c brand l\u1edbn c\u00f3\u200d \u0111\u1ed9 ph\u1ee7 r\u1ed9ng. N\u1ebfu thi\u1ebfu \u200dk\u1ebf ho\u1ea1ch t\u1ea7m nh\u00ecn, \u2064ng\u00e2n s\u00e1ch tri\u1ec7u \u0111\u00f4 s\u1ebd \u0111\u1ea3o chi\u1ec1u th\u00e0nh \u201c\u0111\u1ed1t ti\u1ec1n\u201d m\u00e0 ch\u1eb3ng \u0111\u1ec3 l\u1ea1i m\u1ea5y \u2063gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.\u2063 <em>Experience deploying for hundreds of businesses at DPS.MEDIA shows: brands that clearly set roadmaps, stage goals, and allocate focused resources for TikTok will achieve customer return rates 3 times higher than short-term or scattered campaigns.<\/em><\/p><p><strong>S\u1edf \u2064h\u1eefu chi\u1ebfn l\u01b0\u1ee3c\u200d TikTok\u200c Ads d\u00e0i h\u1ea1n \u200cch\u00ednh l\u00e0 \u201ckim ch\u1ec9 nam\u201d \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn kh\u00f4ng ch\u1ec9 \u200dhi\u1ec7n di\u1ec7n r\u1ef1c r\u1ee1, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">but also to maintain stable momentum and sustainable development in an increasingly competitive digital ecosystem.<\/a>.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ok-ads.jpg\" alt=\"Positioning major brands on TikTok: Unique opportunities and challenges\" title=\"\"><\/p><h2 id=\"dinh-vi-thuong-hieu-lon-tren-nen-tang-tiktok-co-hoi-va-thach-thuc-dac-thu\">Positioning big brands on the TikTok platform: Unique opportunities and challenges<\/h2><h3>Characteristics of big brand positioning on TikTok<\/h3><p><strong>TikTok has completely changed how big brands approach young customers in Vietnam.<\/strong>. However, this environment is both a golden opportunity and brings unique challenges. According to DPS.MEDIA, some important aspects to note include:<\/p><ul style=\"list-style-type: disc; margin-left: 24px;\">\n<li><strong>N\u1ec1n t\u1ea3ng \u201cn\u1ed9i dung t\u1ed1c \u0111\u1ed9\u201d:<\/strong> \u200bTikTok prioritizes short videos and highly interactive content.\u200b The rapid spread factor makes brand image control difficult to measure.<\/li>\n<li><strong>Requires flexibility:<\/strong> Large brands\u200b must be ready to change campaigns overnight\u200c based on trends or community feedback.<\/li>\n<li><strong>C\u1ea1nh tranh v\u1edbi KOLs\u2062 & microinfluencers:<\/strong> Ng\u01b0\u1eddi d\u00f9ng\u200d \u0111\u00f4i khi quan t\u00e2m \u2064\u0111\u1ebfn \u201cg\u00f3c nh\u00ecn \u2064c\u00e1 nh\u00e2n\u201d h\u01a1n l\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng b\u00e1 truy\u1ec1n th\u1ed1ng.<\/li>\n<\/ul><h3>Opportunities and obstacles when investing in long-term TikTok Ads<\/h3><div style=\"overflow-x:auto;\">\n<table class=\"wp-block-table is-style-stripes\" style=\"width:100%; text-align:center;\">\n<thead>\n<tr>\n<th style=\"background:#f7f7f7;\">Opportunities<\/th>\n<th style=\"background:#f7f7f7;\">Challenges<\/th>\n<th style=\"background:#f7f7f7;\">Proposed strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u1ed1i \u0111a l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn gen Z & Millennials<\/td>\n<td>Need to control multi-dimensional content,\u200d avoid contradictory viral content<\/td>\n<td>K\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o + x\u00e2y \u2062d\u1ef1ng \u201chi\u1ec7n di\u1ec7n b\u1ec1n\u200c v\u1eefng\u201d qua c\u1ed9ng \u0111\u1ed3ng fan<\/td>\n<\/tr>\n<tr>\n<td>Save budget significantly compared to\u200c traditional TVCs<\/td>\n<td>Effectiveness is difficult\u200b to measure consistently across multiple campaigns<\/td>\n<td>Proactively set separate KPIs for TikTok Ads, referencing recent studies (according to Nielsen, 2023)<\/td>\n<\/tr>\n<tr>\n<td>Easily adapt to each local trend<\/td>\n<td>R\u1ee7i ro \u200bth\u01b0\u01a1ng hi\u1ec7u b\u1ecb \u201cphai m\u00e0u\u201d tr\u01b0\u1edbc \u0111a d\u1ea1ng ti\u1ebfng n\u00f3i c\u00e1 nh\u00e2n<\/td>\n<td>Choose consistent storytelling and visual branding, \u2062prioritize market education over short-term sales<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>Lessons from case study: Success and warnings<\/h3><p>DPS.MEDIA \u200bhas successfully implemented TikTok campaigns for a major Vietnamese fashion brand, focusing on <strong>UGC \u200b(user Generated\u2063 Content)<\/strong> & th\u1eed th\u00e1ch hashtag \u200bs\u00e1ng t\u1ea1o (#MixDoChuanGu). K\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf: T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng 16%, nh\u01b0ng c\u0169ng \u0111\u1ed1i di\u1ec7n nhi\u1ec1u comment ti\u00eau c\u1ef1c kh\u00f3 ki\u1ec3m so\u00e1t. Nh\u01b0 nh\u1eadn \u0111\u1ecbnh t\u1eeb <em>Harvard business\u200d Review<\/em> (2023): <strong>\u201cBrand equity tr\u00ean tiktok g\u1eafn ch\u1eb7t v\u1edbi c\u1ed9ng \u0111\u1ed3ng; c\u00e0ng l\u1edbn c\u00e0ng mong manh\u201d<\/strong>. <\/p><p>The\u2064 golden\u2064 rule\u200d at DPS.MEDIA is not to \"force\" messages, but rather encourage open dialogue and \u200bproactively resolve image crises in real time.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-cover.jpg\" alt=\"Multi-dimensional analysis of target audiences and TikTok user behavior\" title=\"\"><\/p><h2 id=\"phan-tich-da-chieu-ve-doi-tuong-muc-tieu-va-hanh-vi-nguoi-dung-tiktok\">Multidimensional analysis of target audience and TikTok user behavior<\/h2><h3>Demographic and psychological characteristics of Vietnamese TikTok users<\/h3><p><strong>DPS.MEDIA<\/strong> recognize <b>Vietnamese TikTok users mainly belong to the Gen Z group (16-26 \u2063years old)<\/b> with a habit of using this platform over 90 minutes\/day (according to We Are Social 2024 report). However, Gen\u2064 Y \u200busers (26-35 years old) are growing strongly, especially those interested in lifestyle, family care, and \u200bhigh-end consumption.<\/p><ul style=\"margin-left: 22px;\">\n<li>Seeking quick entertainment experiences, community connection, and <b>being attracted by trends, music, visual effects<\/b>.<\/li>\n<li><b>Purchase decisions are strongly influenced by short video content and UGC (User Generated Content)<\/b>.<\/li>\n<li><b>Low brand loyalty levels,\u2062 but quick and open feedback on new products\/services<\/b>.<\/li>\n<\/ul><h3>Typical consumption and interaction behaviors on TikTok<\/h3><p>Word analysis <strong>DPS.MEDIA<\/strong> c\u00f9ng tr\u00edch\u2063 d\u1eabn nghi\u00ean c\u1ee9u \u200ct\u1eeb MC&F v\u00e0 Nielsen cho th\u1ea5y h\u00e0nh \u200bvi n\u1ed5i b\u1eadt c\u1ee7a ng\u01b0\u1eddi\u200d d\u00f9ng \u200cTikTok t\u1ea1i Vi\u1ec7t Nam g\u1ed3m:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Behavior<\/th>\n<th>Characteristics<\/th>\n<th>Meaningful to big brands<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Continuous video scrolling<\/td>\n<td>Focus on new content, \u2062fast-forward<\/td>\n<td>Messages must be concise, capturing attention within the first 3 seconds<\/td>\n<\/tr>\n<tr>\n<td>Save video\/Hashtag<\/td>\n<td>Retrieve product information, \u200bhunt deals<\/td>\n<td>Nurture leads through multi-channel follow-up<\/td>\n<\/tr>\n<tr>\n<td>B\u00ecnh lu\u1eadn & Duet<\/td>\n<td>Interact, debate, and create content with the brand<\/td>\n<td>Activate trends, increase organic engagement, build brand reach<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Case\u2064 study cho th\u1ea5y, m\u1ed9t nh\u00e3n h\u00e0ng FMCG khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u1edbi hashtag campaign & duets \u0111\u00e3 \u2064t\u0103ng 47% \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m kh\u00e1ch \u200dh\u00e0ng m\u1ee5c ti\u00eau ch\u1ec9 sau 10 ng\u00e0y.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/502834.jpg\" alt=\"Setting KPIs aligned with the brand\u2019s long-term objectives\" title=\"\"><\/p><h2 id=\"thiet-lap-bo-kpis-phu-hop-voi-muc-tieu-dai-han-cua-nhan-hang\">Setting KPIs suitable for the brand's long-term goals<\/h2><h3>Determining KPIs based on long-term brand objectives<\/h3><p>For the campaign <strong>Long-term TikTok Ads<\/strong> to truly create sustainable value for major brands, <b>DPS.MEDIA<\/b> it is recommended that businesses should not stop at short-term metrics such as views or clicks. Set up a KPI system closely linked to the brand\u2019s long-term vision, based on both behavioral data and comprehensive brand growth objectives.<\/p><ul style=\"margin-bottom: 1.5em;\">\n<li><b>Brand Awareness:<\/b> Measure awareness through <i>actual follower growth<\/i>, <i>number of organic brand mentions<\/i> on TikTok.<\/li>\n<li><b>Brand Engagement:<\/b> Calculate average engagement rate (likes, shares, comments), full video watch duration.<\/li>\n<li><b>Customer Acquisition:<\/b> Conversion rate from TikTok to landing page or CRM data (e.g., offer sign-ups, inbound hotline).<\/li>\n<li><b>Brand Affinity:<\/b> Evaluate brand love and loyalty through the rate of <i>user-generated content<\/i> or customer satisfaction index (post-campaign survey).<\/li>\n<\/ul><h3>Illustration with practical KPI tables for the FMCG sector<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-bottom:1.5em;\">\n<thead>\n<tr>\n<th>Core metrics<\/th>\n<th>Q1 goals<\/th>\n<th>Q2 goals<\/th>\n<th>Note<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Brand monitoring<\/td>\n<td>+50,000 followers<\/td>\n<td>+120,000 followers<\/td>\n<td>Measure new appeal via TikTok channel<\/td>\n<\/tr>\n<tr>\n<td>Organic interaction<\/td>\n<td>201% engagement rate growth<\/td>\n<td>281% growth<\/td>\n<td>Focus on viral content, challenges<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate to potential customers<\/td>\n<td>2.5%<\/td>\n<td>4%<\/td>\n<td>Connect sales\/CRM platform<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Emphasizing the \"cross-industry\" mindset when building long-term KPIs <\/h3><p>When consulting for a packaged food business, <b>DPS.MEDIA<\/b> applied a combination of \u201cbrand love\u201d (emotional) and \u201cconversion\u201d (shopping behavior) metrics, instead of siloing each department. This allows the brand to <strong>\u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o TikTok kh\u00f4ng ch\u1ec9 b\u1eb1ng \u200dleads hay orders, m\u00e0 nh\u00ecn xa \u200dh\u01a1n t\u1edbi vi\u1ec7c\u2064 duy\u200b tr\u00ec & m\u1edf r\u1ed9ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong> \u2013 a factor often overlooked in traditional measurement models (according to Harvard Business Review, 2022).<\/p><p style=\"margin-top: 1em;\"><b>Note:<\/b> KPIs must be reviewed and adjusted quarterly to optimize based on practical insights, not rigidly follow initial metrics.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ktok-1.jpg\" alt=\"Budget allocation strategy and continuous ad performance optimization\" title=\"\"><\/p><h2 id=\"chien-luoc-phan-bo-ngan-sach-va-toi-uu-hieu-suat-quang-cao-lien-tuc\">Budget allocation strategy and continuous optimization of advertising performance<\/h2><h3>Budget allocation principles: Avoid \"overlapping\", prioritize experimental cycles<\/h3><p>Effective budget allocation for <b>TikTok Ads<\/b> requires a combination of flexible thinking and quantitative statistics. DPS.MEDIA always prioritizes experimenting with various small ad groups in parallel, then maintains resources for the groups with optimal performance. According to a report by Harvard Business Review (2022), major brands increased ROI by 231% when rotating budgets based on actual weekly performance metrics, not fixed rigidly.\n<\/p><ul>\n<li><b>Budget segmentation:<\/b> At DPS.MEDIA, at least 15-20% of the budget is allocated for A\/B Testing, 60-70% focuses on proven campaign groups, and the remainder is reserved for seasonal spikes.<\/li>\n<li><b>Flexible timing:<\/b> It is recommended to prioritize testing by cycle (weekly or quarterly), instead of locking the budget for the whole year.<\/li>\n<li><b>Automation coordination:<\/b> Apply AI automation and machine learning to shift budgets between ad groups based on CTR, CPA, and ROAS metrics at each point in time.<\/li>\n<\/ul><p><\/p><h3>Case Study: Smart budget allocation helps increase performance for a cosmetics brand<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Time<\/th>\n<th>Campaign group<\/th>\n<th>Budget ratio (1%)<\/th>\n<th>Performance metrics<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>January<\/td>\n<td>Creative A\/B Testing<\/td>\n<td>20<\/td>\n<td>CPA decreased by 15%<\/td>\n<\/tr>\n<tr>\n<td>February<\/td>\n<td>Optimize Lookalike audience<\/td>\n<td>60<\/td>\n<td>ROAS increased by 38%<\/td>\n<\/tr>\n<tr>\n<td>March<\/td>\n<td>Push Sale during holidays<\/td>\n<td>20<\/td>\n<td>Sales increased by 50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>The key is <b>continuously monitor, measure, and be ready to shift budgets<\/b> theo bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf \u2013 \u0111i\u1ec1u m\u00e0 DPS.MEDIA\u200b \u0111\u00e3\u2062 \u00e1p\u200c d\u1ee5ng th\u00e0nh c\u00f4ng \u200bcho c\u00e1c \u2063th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh F&B, m\u1ef9 ph\u1ea9m v\u00e0 gi\u00e1o d\u1ee5c t\u1ea1i Vi\u1ec7t Nam.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_jpg-1.jpg\" alt=\"Optimizing ad content creativity: Combining data and inspiration\" title=\"\"><\/p><h2 id=\"toi-uu-sang-tao-noi-dung-quang-cao-ket-hop-du-lieu-va-cam-hung\">Optimizing creative advertising content: Combining data and inspiration<\/h2><h3>How to let data lead effective content creativity?<\/h3><p><strong>Data and inspiration are no longer two separate extremes.<\/strong> According to a Harvard Business Review study (2023), major brands succeeding on TikTok all use user behavior data to determine suitable content types, then creatively transform the message by telling compelling stories that connect real emotions. DPS.MEDIA often finds that many campaigns achieve CPM performance beyond expectations when the content production process follows three factors:<\/p><ul>\n<li><strong>Real-time data analysis:<\/strong> Continuously track and A\/B test ideas with insights from TikTok Analytics.<\/li>\n<li><strong>Inspired by community feedback:<\/strong> Leverage topics, memetic trends, and create continuous interaction loops with users.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 &\u2062 \u0111i\u1ec1u ch\u1ec9nh:<\/strong> Based on ROAS and CPA metrics, reallocate budget to content with high viral potential.<\/li>\n<\/ul><h3>The role of data analysis in advertising idea creation<\/h3><p><strong>At DPS.MEDIA, we realize that many marketers still struggle to balance trends and Brand DNA!<\/strong> B\u00e0i h\u1ecdc\u200c th\u1ef1c t\u1ebf t\u1eeb\u200c d\u1ef1 \u00e1n \u201cL\u00e0m \u0111\u1eb9p m\u1ed7i ng\u00e0y c\u00f9ng LANEIGE\u201d: D\u1eef li\u1ec7u ch\u1ec9 ra r\u1eb1ng video ng\u1eafn h\u1ee3p t\u00e1c v\u1edbi KOC, s\u1eed d\u1ee5ng trend \u201cGet ready with me\u201d, t\u1ea1o hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c cao\u200d g\u1ea5p 7 l\u1ea7n qu\u1ea3ng c\u00e1o d\u1ea1ng review truy\u1ec1n th\u1ed1ng.Sau khi th\u1eed th\u00eam y\u1ebfu t\u1ed1 local humor v\u00e0 nh\u1ea5n m\u1ea1nh v\u00e0o key ingredient khoa \u200bh\u1ecdc,l\u01b0\u1ee3t chia s\u1ebb t\u0103ng 210% so v\u1edbi k\u1ef3 v\u1ecdng.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th style=\"width: 35%;\">Exploited factor<\/th>\n<th style=\"width: 35%;\">Actual results<\/th>\n<th style=\"width: 30%;\">Suggestions for big brands<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Use trends combined with scientific insights<\/td>\n<td>T\u0103ng \u200bshare & l\u01b0u video +210%<\/td>\n<td>Choose topics related to lifestyle, emotional impact, and lead with data<\/td>\n<\/tr>\n<tr>\n<td>Collaborate with local KOCs and influencers<\/td>\n<td>CPM is 57% lower<\/td>\n<td>Create flexible formats for diverse KOC groups<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Summary: The boundary between data-driven creativity and emotional resources<\/h3><p><strong>A successful long-term TikTok Ads campaign needs to maximize the flexibility of data<\/strong>Do not rigidly follow creative templates, but always expand with the ability to test new insights, while leveraging inspiration from the target community itself. DPS.MEDIA proposes the \u201cdata-inspire-Create\u201d framework: Connect data \u2013 refine ideas \u2013 develop content \u2013 optimize daily, helping big brands keep creative fire alive and control media costs effectively on TikTok.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpgcd25.jpg\" alt=\"Monitoring, measuring, and updating campaigns: Proactively adapting to change\" title=\"\"><\/p><h2 id=\"giam-sat-do-luong-va-cap-nhat-chien-dich-chu-dong-chuyen-hoa-thay-doi\">Monitoring, measuring, and updating campaigns: Proactively transforming changes<\/h2><h3>Innovating effectiveness measurement criteria on TikTok for large enterprises<\/h3><p>When advertising on TikTok, many big brands still maintain traditional metrics such as reach and impressions. However, according to HubSpot research (2023), <b>these metrics only reflect the surface<\/b>.DPS.MEDIA recommends that businesses flexibly monitor deeper behavioral metrics such as: video retention rate, number of saves, or the completion rate of hashtag challenges initiated by the brand.\n<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Traditional metrics<\/th>\n<th>Newly proposed metrics<\/th>\n<th>Main benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Impressions<\/td>\n<td>Video Retention Rate<\/td>\n<td>Assess the true appeal of the content<\/td>\n<\/tr>\n<tr>\n<td>CTR<\/td>\n<td>Number of saves\/shares<\/td>\n<td>Measure the level of message virality<\/td>\n<\/tr>\n<tr>\n<td>View<\/td>\n<td>Challenge completion rate<\/td>\n<td>Reflects the engagement of actions with the brand<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Proactive update mindset: Learning from practical case studies<\/h3><p>DPS.MEDIA once ran a TikTok Ads campaign for a Vietnamese personal care brand. Initially focused on CPL (cost per lead), but after two weeks of monitoring, the team realized that night skincare content had <b>an outstandingly high save and comment rate.<\/b> By updating the KPI and shifting focus to content sharing minimalist tips, the campaign doubled conversions.\n<\/p><ul>\n<li>\n    <strong>regularly update measurement objectives<\/strong> to match audience insights, instead of fixing KPIs from the start of the campaign.\n  <\/li>\n<li>\n    <strong>Combine multi-source analysis<\/strong> (TikTok Analytics, Social Listening) to detect shifts in viewer behavior trends.\n  <\/li>\n<li>\n    <strong>Continuously test new metrics<\/strong> to help the brand promptly identify opportunities to adjust creative and media buying.\n  <\/li>\n<\/ul><p>DPS.MEDIA's perspective: <b>Flexible transformation in measurement is a vital factor<\/b> when running long-term TikTok ads for large businesses \u2013 because the \u201csuccess metrics\u201d always change at the same speed as customer behavior on the platform.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/00x788.jpg\" alt=\"Connecting TikTok Ads with the business\u2019s digital marketing ecosystem\" title=\"\"><\/p><h2 id=\"ket-noi-tiktok-ads-voi-he-sinh-thai-digital-marketing-cua-doanh-nghiep\">Connecting TikTok Ads with the company's digital marketing ecosystem<\/h2><h3>Integrating TikTok Ads into a multi-channel Digital strategy<\/h3><p><strong>DPS.MEDIA recognizes<\/strong> that, when TikTok Ads are <span style=\"color: #1da1f2;\">intelligently connected with the digital marketing ecosystem<\/span> as a whole, businesses will optimize budget efficiency and build sustainable long-term branding. Instead of operating in isolation, TikTok needs to be closely linked with other channels such as Facebook, Google Display, email marketing, CRM\u2026 to create a seamless data flow and customer experience throughout the conversion funnel.<\/p><ul style=\"list-style-type: disc; margin-left: 20px;\">\n<li><b>Synchronize customer data<\/b> between TikTok Pixel and the CRM system to personalize retargeting.<\/li>\n<li><b>Optimize creative<\/b> by analyzing TikTok performance, then using those insights to develop other social campaigns.<\/li>\n<li><b>Coordinate remarketing<\/b>: When users have interacted with TikTok, you can leverage the multi-platform information ecosystem to accelerate purchasing actions.<\/li>\n<\/ul><h3>B\u1ea3ng minh h\u1ecda: \u0110i\u1ec3m k\u1ebft n\u1ed1i\u200b gi\u1eefa TikTok Ads & c\u00e1c n\u1ec1n t\u1ea3ng ch\u00ednh \u2013\u200b G\u1ee3i \u00fd b\u1edfi \u2062DPS.MEDIA<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Connection point with TikTok Ads<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook<\/td>\n<td>Coordinate remarketing, compare creatives, lookalike audiences<\/td>\n<\/tr>\n<tr>\n<td>Google Ads<\/td>\n<td>Measure cross-channel conversions, leverage search intent<\/td>\n<\/tr>\n<tr>\n<td>email\/CRM<\/td>\n<td>convert TikTok leads into email leads, personalize sent content<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: FMCG \"explosion\" thanks to ecosystem integration<\/h3><p>According to DPS.MEDIA, a recent FMCG campaign succeeded when <strong>integrating TikTok Ads with the entire digital environment.<\/strong>. The team used TikTok Ads to \u201cactivate\u201d awareness, create hashtag challenge waves, then transferred this user group to remarketing audiences on Facebook as well as loyalty programs from the brand\u2019s CRM. Thanks to seamless data and flexible creatives, the conversion rate increased 2.5 times compared to single-channel campaigns. <span style=\"font-style: italic;\">A study by Harvard Business Review (2023) also emphasized: Multi-channel connection helps increase brand recall and drives near-commerce conversions 30% more effectively than businesses operating in isolation.<\/span><\/p><h2 id=\"outro\">Sharing from personal experience<\/h2><p>Building a long-term TikTok Ads plan for major brands is not just a matter of budget or technology, but a whole journey of shaping the brand in the minds of consumers, through sensitivity in content, distribution strategy, and continuous adaptability. <a href=\"https:\/\/dps.media\/en\/kols-booking-service\/\" rel=\"nofollow\">when big brands understand and leverage the balance between content creativity and user behavior data<\/a>, they will open the door to sustainability in brand recognition and engagement.<\/p><p>T\u1ea1i DPS.MEDIA,ch\u00fang t\u00f4i tin r\u1eb1ng m\u1ed7i doanh nghi\u1ec7p \u200c- d\u00f9 quy m\u00f4 th\u1ebf n\u00e0o \u2013 \u0111\u1ec1u c\u00f3 th\u1ec3 \u2063g\u1eb7t h\u00e1i gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng t\u1eeb TikTok\u200b n\u1ebfu\u2062 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau,\u0111\u1eb7t y\u1ebfu t\u1ed1 con \u200cng\u01b0\u1eddi l\u00e0m trung t\u00e2m v\u00e0 \u0111\u1ed3ng h\u00e0nh\u200c l\u00e2u d\u00e0i c\u00f9ng n\u1ec1n\u200d t\u1ea3ng n\u00e0y. Ch\u00fang t\u00f4i \u0111\u00e3 v\u00e0 \u0111ang h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd\u2063 v\u1edbi nhi\u1ec1u \u200cdoanh nghi\u1ec7p SMEs \u0111\u1ec3 c\u00e1 nh\u00e2n ho\u00e1 k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, t\u1eadn d\u1ee5ng th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc \u0111\u1ec3\u200b t\u1ea1o\u2062 n\u00ean nh\u1eefng chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 chi\u1ec1u\u2064 s\u00e2u.<\/p><p>Whether you are a brand builder, marketer, or just starting to explore TikTok Ads, we encourage you to step out of your comfort zone, experiment with new ideas, and always measure every action. Flexibility and perseverance are the two most crucial factors in this long journey.<\/p><p>Additionally, if you are interested in integrating TikTok with other digital channels such as Facebook Ads, Google Ads, or omnichannel strategies, stay tuned for upcoming articles from the DPS.MEDIA team. We always strive to share the most practical and applicable strategic perspectives for the Vietnamese market.<\/p><p>What do you think about the long-term potential of TikTok for major brands? Don\u2019t hesitate to share your perspective in the comments below or join us for further discussions in upcoming events! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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