{"id":23112,"date":"2025-05-14T12:29:35","date_gmt":"2025-05-14T05:29:35","guid":{"rendered":"https:\/\/dps.media\/tiktok-brand-takeover-ads-cach-xuat-hien-ngay-khi-mo-app\/"},"modified":"2025-05-14T12:29:37","modified_gmt":"2025-05-14T05:29:37","slug":"tiktok-brand-takeover-ads-how-to-appear-immediately-when-opening-the-app","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/tiktok-brand-takeover-ads-how-to-appear-immediately-when-opening-the-app\/","title":{"rendered":"TikTok Brand Takeover Ads: The way to appear immediately when opening the app"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> As soon as users open the TikTok app, your brand can appear full screen, reaching millions instantly\u2014that is the power of Brand Takeover Ads. <strong>According to data from TikTok For Business, this ad format holds a 100% display rate and can increase brand recognition up to 93% just seconds after first appearing.<\/strong> If you are looking for a market share advantage, capturing the spotlight at the \"golden\" moment when users open TikTok is an unmissable benefit.<\/p><p>At DPS.MEDIA, we have observed, <strong>Brand Takeover Ads not only excel at attracting attention but also help SMEs leave a mark right in the middle of the massive content ocean on this platform.<\/strong> This is especially important as users' attention spans get shorter, but the need for brand recall is increasingly high. <em>In just 3 seconds, your message is delivered to millions of potential customers and creates a foundation for subsequent purchase actions.<\/em><\/p><p><strong>Brand Takeover Ads also have the ability to limit the number of times shown per user per day<\/strong>, avoiding discomfort and maintaining a positive brand image. In the Vietnamese market, we have witnessed many SMEs achieve breakthrough revenue growth and transformation after only 1-2 weeks of running campaigns. If you want your brand to \"leave a mark\" from the very first moment, Brand Takeover Ads is the strategic choice worthy of investment on TikTok.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_bayrs.jpge893.jpg\" alt=\"Explore TikTok Brand Takeover Ads and the potential for ultra-fast target audience reach\" title=\"\"><\/p><h2 id=\"kham-pha-tiktok-brand-takeover-ads-va-tiem-nang-tiep-can-doi-tuong-muc-tieu-sieu-nhanh\">Discover TikTok Brand Takeover Ads and the potential to reach target audiences super fast<\/h2><h3>Display ads right from the first second, optimizing the first impression<\/h3><p><strong>TikTok Brand Takeover Ads<\/strong> gi\u00fap th\u01b0\u01a1ng \u200dhi\u1ec7u xu\u1ea5t hi\u1ec7n \u2064ngay l\u1eadp t\u1ee9c \u200ckhi ng\u01b0\u1eddi d\u00f9ng m\u1edf \u1ee9ng d\u1ee5ng \u2013\u200b kh\u00f4ng t\u1ed1n m\u1ed9t \u2062gi\u00e2y\u2064 n\u00e0o\u200b cho s\u1ef1 c\u1ea1nh tranh. Theo b\u00e1o c\u00e1o m\u1edbi t\u1eeb Harvard Business Review (2023), ch\u1ec9 s\u1ed1 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u \u2064t\u0103ng 34% khi truy\u1ec1n \u2063th\u00f4ng \u201cchi\u1ebfm s\u00f3ng\u201d \u200b\u1edf \u2062kho\u1ea3nh kh\u1eafc \u0111\u1ea7u\u2064 ti\u00ean ng\u01b0\u1eddi d\u00f9ng\u2063 online.<br>\nUnder the DPS.MEDIA lens, this format is extremely suitable for SMEs in need:<\/p><ul style=\"list-style: disc; padding-left: 24px;\">\n<li>Create super fast brand awareness<\/li>\n<li>Stimulate immediate exploration and interaction<\/li>\n<li>Close orders, strong conversion in a short time<\/li>\n<\/ul><h3>Real data \u2013 Is TikTok Brand Takeover really different?<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Brand Takeover<\/th>\n<th>Regular advertising<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Appearance<\/td>\n<td><strong>Full screen, right when opening the app<\/strong><\/td>\n<td>Mixed in feed, highly competitive<\/td>\n<\/tr>\n<tr>\n<td>Click-through rate (CTR)<\/td>\n<td>8 \u2013 16%<\/td>\n<td>1 \u2013 2%<\/td>\n<\/tr>\n<tr>\n<td>Reach quantity<\/td>\n<td>Limited per day, exclusive timing<\/td>\n<td>Unlimited, shared with many other brands<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Practical applications and lessons from Vietnamese businesses<\/h3><p>V\u1edbi \u200bng\u00e2n\u200c s\u00e1ch ch\u01b0a \u0111\u1ebfn 50\u200b tri\u1ec7u \u0111\u1ed3ng,m\u1ed9t\u2064 th\u01b0\u01a1ng hi\u1ec7u \u200btr\u00e0 s\u1eefa \u0111\u1ecba ph\u01b0\u01a1ng h\u1ee3p t\u00e1c c\u00f9ng DPS.MEDIA \u0111\u00e3 \u200cs\u1eed\u2062 d\u1ee5ng Brand Takeover\u200d \u0111\u1ec3 ph\u1ee7 \u200ds\u00f3ng\u2063 ra m\u1eaft s\u1ea3n\u200b ph\u1ea9m m\u1edbi. Ch\u1ec9 trong 3 ng\u00e0y, l\u01b0\u1ee3ng \u2064kh\u00e1ch \u0111\u1ebfn c\u1eeda h\u00e0ng t\u0103ng\u2064 h\u01a1n\u200b 72%. H\u1ecdc gi\u1ea3 Berger (Wharton, 2022) nh\u1ea5n m\u1ea1nh,\u2063 \u201c\u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u \u200bti\u00ean s\u1ebd quy\u1ebft \u2062\u0111\u1ecbnh \u206260% \u2064s\u1ef1 quan t\u00e2m ti\u1ebfp theo\u201d.\u2064 D\u1eef li\u1ec7u ph\u00e2n \u2064t\u00edch \u200dh\u00e0nh\u2063 vi m\u00e0 DPS ghi nh\u1eadn cho th\u1ea5y nh\u00f3m\u200b 18-25 tu\u1ed5i \u0111\u1eb7c \u200dbi\u1ec7t ph\u1ea3n \u1ee9ng \u200cm\u1ea1nh v\u1edbi\u200d \u0111\u1ecbnh d\u1ea1ng\u2064 n\u00e0y \u2013 l\u00fd do \u2063v\u00ec sao \u200bSMEs c\u1ea7n \u0111\u1ea7u \u200bt\u01b0 \u2064s\u00e1ng \u2063t\u1ea1o\u2063 n\u1ed9i \u2064dung, \u0111\u1ed3ng\u200d th\u1eddi\u200c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u01b0u \u2064th\u1ebf th\u1eddi \u0111i\u1ec3m \u200ct\u1eeb\u200b Brand \u200bTakeover.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/80x720.jpg9a36.jpg\" alt=\"How Brand Takeover works on TikTok: Key differences compared to other ad formats\" title=\"\"><\/p><h2 id=\"cach-thuc-hoat-dong-cua-brand-takeover-tren-tiktok-diem-khac-biet-so-voi-cac-dinh-dang-quang-cao-khac\">How Brand Takeover works on TikTok: Key differences compared to other ad formats<\/h2><h3>Appears immediately when users launch TikTok<\/h3><p><strong>Brand Takeover<\/strong> is a unique advertising format on TikTok because it allows the brand to \u201ctake over\u201d the entire screen only in the first moment when the user opens the app. According to DPS.MEDIA\u2019s observation, this brings a strong brand awareness effect that other ad formats cannot compare with. The ad is displayed directly, not distracted by other content and cannot be skipped immediately, creating <strong>maximum reach frequency in an instant<\/strong>.<\/p><h3>Compare Brand Takeover with popular advertising solutions on TikTok<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Format<\/th>\n<th>Appearance position<\/th>\n<th>Interaction<\/th>\n<th>Display time<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Brand Takeover<\/strong><\/td>\n<td>First app open page<\/td>\n<td>No interaction<\/td>\n<td>3-5s, exclusive\/day<\/td>\n<\/tr>\n<tr>\n<td>In-Feed Ads<\/td>\n<td>For You video line<\/td>\n<td>Can like, share, comment<\/td>\n<td>15-60s, displayed multiple times<\/td>\n<\/tr>\n<tr>\n<td>TopView<\/td>\n<td>Right after Brand Takeover<\/td>\n<td>Can interact<\/td>\n<td>Up to 60s, non-exclusive<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Key differences that determine effectiveness for Vietnamese SMEs<\/h3><p>According to the Digital 2024 report and research published in Harvard Business Review, attention and impression in the first 3-5 seconds are the golden factors for digital advertising. DPS.MEDIA once deployed Brand Takeover for a domestic cosmetics brand: in just one day, the brand keyword search volume on TikTok increased by more than 200%, far exceeding the milestone. Unlike In-Feed Ads which can be lost or mixed into viral content, Brand Takeover helps Vietnamese SMEs and startups spread their strong brand name with a focused budget, suitable for product launch or limited-time promotions.<\/p><ul>\n<li><strong>Absolute coverage capability<\/strong> \u2013 Ideal for new product launches.<\/li>\n<li><strong>Suitable for short-term awareness campaigns<\/strong>.<\/li>\n<li><strong>Clear measurable effectiveness<\/strong> through outstanding impressions and CTR.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/banner.jpg29bd.jpg\" alt=\"How to create ad content that makes a strong impression immediately when users open the app\" title=\"\"><\/p><h2 id=\"lam-the-nao-de-sang-tao-noi-dung-quang-cao-gay-an-tuong-manh-ngay-khi-nguoi-dung-mo-app\">How to creatively produce ad content that makes a strong impression as soon as users open the app<\/h2><h3>Focus on visual experience and brand recognition speed<\/h3><p><strong>Data from TikTok For Business<\/strong> shows that users only take about 0.4 seconds to decide whether to continue watching the Brand Takeover ad or not. The DPS.MEDIA team recommends businesses focus on the following factors:  <\/p><ul>\n<li><strong>Outstanding brand colors<\/strong> \u2013 Use the most dominant color consistently to instantly activate the \u201cbrand memory set.\u201d<\/li>\n<li><strong>Unique opening image<\/strong> \u2013 Choose a very strong visual or a moving visual that surprises viewers to break the \u201cbanner blindness\u201d effect.<\/li>\n<li><strong>Extremely short message<\/strong> \u2013 Use only 5-7 words and insert the slogan within the first 3 seconds.<\/li>\n<\/ul><h3>Activate user emotions through super fast storytelling<\/h3><p>Ph\u00e2n \u2062t\u00edch c\u1ee7a DPS.MEDIA \u2063t\u1eeb \u2064c\u00e1c case study \u200dng\u00e0nh FMCG cho th\u1ea5y Brand Takeover hi\u1ec7u qu\u1ea3\u200b th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng t\u00ecnh\u200d hu\u1ed1ng\u200d si\u00eau ng\u1eafn, d\u1eabn nh\u1eadp b\u1eb1ng m\u1ed9t \u201cmini-story\u201d d\u1ed3n \u200dd\u1eadp c\u1ea3m x\u00fac.  <\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Opening scenario<\/th>\n<th>Emotional effect<\/th>\n<th>Actual results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Reveal beauty secret (1 sentence)<\/td>\n<td>Stimulate curiosity<\/td>\n<td>Increase clicks by 371% (according to Nielsen 2024)<\/td>\n<\/tr>\n<tr>\n<td>H\u00ecnh \u1ea3nh\u200c \u201ctr\u01b0\u1edbc & sau\u201d r\u00f5 n\u00e9t<\/td>\n<td>Suggest change<\/td>\n<td>CTR 1.9 times higher than usual<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Optimize CTA and seamlessly connect landing page content<\/h3><p>Not only stopping at the first screen, DPS.MEDIA recommends: <\/p><ul>\n<li><strong>Design an attractive Call To Action (CTA) button<\/strong> \u2013 Place it alongside the logo and headline.<\/li>\n<li><strong>Consistent concept throughout<\/strong> \u2013 Immediately upon switching to the landing page, maintain colors, fonts, and messages to maximize brand recognition.<\/li>\n<\/ul><p><em><\/em><\/p><p>Ngu\u1ed3n tham kh\u1ea3o: TikTok Marketing Science\u2062 Global 2023; \u201cDigital Branding\u201d (M.T. \u200bRasmusson); D\u1eef li\u1ec7u DPS.MEDIA 2024.<br>\n<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/resize.jpg\" alt=\"Technical factors SMEs need to note when deploying TikTok Brand Takeover Ads\" title=\"\"><\/p><h2 id=\"yeu-to-ky-thuat-doanh-nghiep-smes-can-luu-y-khi-trien-khai-tiktok-brand-takeover-ads\">Technical factors SMEs need to consider when deploying TikTok Brand Takeover Ads<\/h2><h3>Choose image and video formats for optimal experience<\/h3><p style=\"margin-bottom:15px;\">\n<strong>Brand Takeover Ads<\/strong> Require high-quality content because there are only a few seconds to attract viewers right when TikTok opens. SMEs should prioritize personalized images, videos with a minimum resolution of 1080x1920px and short duration (3-5 seconds), ensuring the brand logo is clearly visible in the entire frame.<br>\nAccording to <span style=\"font-style:italic;\">Digital marketing: From strategy to execution<\/span>, visual brand recognition in the first second can increase interaction by 321%. DPS.MEDIA has advised the local fashion brand Daisy, helping transform static banners into synchronized motion graphics for brand recognition, achieving a conversion rate increase of 181% within one week from the Brand Takeover campaign.\n<\/p><h3>Optimize destination links and check page loading speed<\/h3><p>Directing users from TikTok to a suitable landing page requires <strong>optimizing page load speed under 3 seconds<\/strong> and ensuring accurate display on mobile devices. A Google study shows that if the delay exceeds 3 seconds, the bounce rate can increase up to 53%. DPS.MEDIA recommends SMEs use tools like Google PageSpeed Insights combined with image optimization plugins on WordPress to improve speed scores.\n<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;max-width:600px;margin-top:18px;\">\n<thead>\n<tr>\n<th>Technical factors<\/th>\n<th>DPS.MEDIA recommendations<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Video format\/size<\/td>\n<td>MP4, maximum 3-5 seconds, 9:16 ratio, <strong>covering 100% of the brand<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Load \u201clanding page\u201d<\/td>\n<td>Under 3 seconds, responsive, clear CTA<\/td>\n<\/tr>\n<tr>\n<td>Tracking<\/td>\n<td>K\u1ebft \u2063h\u1ee3p TikTok Pixel & Google Analytics<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Control frequency and targeting capability<\/h3><ul style=\"margin-top:15px;margin-bottom:15px;\">\n<li><strong>Brand Takeover\u2063 only appears once per person per day<\/strong>, so SMEs \u2063need to clearly define the time frames with high customer access rates\u2062 to \u200creasonably allocate\u200b costs.<\/li>\n<li>Using data\u2062 from previous campaigns (custom Audiences, Lookalike) helps optimize targeting and increase ROI.\u2064 DPS.MEDIA has personalized targeting for an education sector SME, using TikTok remarketing data\u200c to help reduce conversion costs by 22% compared to broad targeting.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/mbnail.jpgd6ca.jpg\" alt=\"Measure campaign effectiveness and optimize budget for small and medium businesses\" title=\"\"><\/p><h2 id=\"do-luong-hieu-qua-chien-dich-va-toi-uu-ngan-sach-cho-doanh-nghiep-vua-va-nho\">Measure campaign effectiveness and optimize budget for small and medium businesses<\/h2><h3>Key metrics to track and methods to measure campaign effectiveness<\/h3><p><strong>DPS.MEDIA<\/strong> It is observed that with TikTok Brand Takeover\u200c Ads, SMEs need to carefully select KPIs to avoid wasteful spending due to measurement errors. According to the report <em>\u201cDigital 2024: Global overview\u201d<\/em>, \u2062metrics such as <strong>CPM<\/strong> (Cost per 1,000 impressions),\u2062 <strong>CTR<\/strong> (Click-through rate), \u2062 <strong>impression<\/strong> and <strong>unique reach<\/strong> should be the focus of analysis, especially when ads appear immediately as users open the app. <\/p><ul style=\"margin:16px 0 16px 32px;\">\n<li>Set clear measurement goals by stages: \u2062awareness \u2013 interaction \u2013\u2063 conversion.<\/li>\n<li>Track performance by <strong>peak hours<\/strong> to determine the best\u2062 time to appear.<\/li>\n<li>Use UTM Parameters and third-party tracking software\u2062 to classify traffic sources.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width: 100%; max-width:700px; margin: 24px 0;\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Implications \u200dfor SMEs<\/th>\n<th>Optimization methods<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CPM<\/td>\n<td>Measure\u200b cost-effectiveness per reach<\/td>\n<td>Reduce by adjusting target\u2063 audience<\/td>\n<\/tr>\n<tr>\n<td>CTR<\/td>\n<td>Identify attractive\u2064 content creative\u200d quotas<\/td>\n<td>Optimize images, clear CTAs<\/td>\n<\/tr>\n<tr>\n<td>Reach<\/td>\n<td>Ability\u200c to cover core audience<\/td>\n<td>L\u1ef1a \u2062ch\u1ecdn t\u1ec7p\u2063 kh\u00e1ch \u200dh\u00e0ng theo\u2064 v\u1ecb tr\u00ed & \u0111\u1ed9 \u2064tu\u1ed5i<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Smart budget optimization for Brand Takeover ads<\/h3><p>Based on the implementation experience of <strong>DPS.MEDIA<\/strong>, SMEs should apply the principle \u200b <strong>of flexible budget management<\/strong> using\u200b a daily close monitoring model. \u200bContinuous A\/B testing\u200b <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">with different content during app open time frames will help\u2063 discover the most cost-saving insights\u200b while still ensuring large coverage.<\/a>.<\/p><p>Some\u200d outstanding optimization strategies we recommend applying:<\/p><ul style=\"margin:16px 0 16px 32px;\">\n<li>Set daily budget limits, balancing control and flexible expansion\u2064 when effective.<\/li>\n<li>Combine Brand Takeover with <strong>Top View<\/strong> to fill high-value display positions.<\/li>\n<li>Always compare actual costs\u200c with CPM\/CTR targets\u200b to \u2064make decisions at the\u2062 start\u2062 of campaigns.<\/li>\n<\/ul><p><strong>Case Study:<\/strong><\/p><p>A Vietnamese cosmetics brand\u2062 partnered with DPS.MEDIA to test Brand Takeover\u2062 over 3 days, with a daily budget limit of 5 million VND. Results: <strong>CPM decreased by 17%, CTR increased by 1.8 times<\/strong>, website conversion rate is higher than regular ads. Continuous data monitoring helps immediately turn off ineffective creatives and shift budget to the golden hours when users open the app the most.<\/p><p><\/p><h3>\u0110\u1ec1 xu\u1ea5t c\u1eadp nh\u1eadt: S\u1eed d\u1ee5ng\u2062 AI &\u200d d\u1eef li\u1ec7u th\u1eddi\u2063 gian th\u1ef1c \u0111\u1ec3 c\u00e1 nh\u00e2n\u200c h\u00f3a t\u1ed1i \u01b0u<\/h3><p>Key point of <strong>DPS.MEDIA<\/strong>: In the increasingly competitive TikTok environment, SMEs should boldly apply AI to analyze real-time performance. Research from Harvard Business Review shows that businesses utilizing automation in ad optimization have saved up to 27% in marketing costs. <\/p><p>To take advantage of this benefit, do the following:<\/p><ul style=\"margin:16px 0 16px 32px;\">\n<li>Use an automated dashboard to update data hourly like Google Data Studio or Power BI.<\/li>\n<li>T\u00edch h\u1ee3p\u2062 API \u2063TikTok \u0111\u1ec3 nh\u1eadn th\u00f4ng b\u00e1o s\u1edbm khi m\u1ed9t \u200dcreative \u201cb\u00f9ng n\u1ed5\u201d ho\u1eb7c th\u1ea5t\u2064 b\u1ea1i.<\/li>\n<li>Deeply analyze user behavior heatmaps to personalize content for each distinct target group.<\/li>\n<\/ul><p>V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn linh\u200d ho\u1ea1t, c\u1eadp nh\u1eadt ch\u1ec9\u2062 s\u1ed1 li\u00ean \u2064t\u1ee5c v\u00e0 ph\u00e2n b\u1ed5 \u2062ng\u00e2n s\u00e1ch\u2063 d\u1ef1a \u2062tr\u00ean \u2064hi\u1ec7u su\u1ea5t th\u1ef1c, SMEs \u200cho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebfn TikTok Brand Takeover t\u1eeb \u201cgi\u1ea3i ph\u00e1p\u2064 th\u01b0\u01a1ng \u200chi\u1ec7u \u200ct\u1ea7m cao\u201d \u2063th\u00e0nh l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u\u2062 & \u200cti\u1ebft ki\u1ec7m\u200c ng\u00e2n s\u00e1ch \u2062th\u1ef1c\u2062 t\u1ebf \u200dtr\u00ean th\u1ecb tr\u01b0\u1eddng \u200cVi\u1ec7t Nam.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ile-14.jpg\" alt=\"Principles for building clear brand messaging in Brand Takeover\" title=\"\"><\/p><h2 id=\"nguyen-tac-xay-dung-thong-diep-thuong-hieu-ro-rang-trong-brand-takeover\">Principles for building clear brand messages in Brand Takeover<\/h2><h3>Clear and consistent from the first 3 seconds<\/h3><p><strong>According to research by Harvard Business Review<\/strong>, the human brain takes less than a second to recognize, connect, and \"lock in\" emotions about a brand. With TikTok Brand Takeover \u2013 this golden moment under 3 seconds is even more crucial. DPS.MEDIA recommends SMEs place logos, core messages, and brand colors centrally from the start of the video. Avoid cramming too many symbolic meanings \u2013 be clear, consistent, and choose a single simple message throughout.<\/p><ul style=\"margin-left:20px;\">\n<li><strong>Logo \u200b& \u200cth\u00f4ng \u0111i\u1ec7p\u200d ng\u1eafn g\u1ecdn<\/strong>: Place prominently, not overlapping with the background.<\/li>\n<li><strong>Main color<\/strong>: Use a consistent color scheme matching brand identity.<\/li>\n<li><strong>Clear call to action<\/strong>: Utilize captions and dynamic images to guide the audience.<\/li>\n<\/ul><h3>Leverage psychological effects and visual triggers<\/h3><p><span style=\"font-style:italic;\">According to the book \u201cBrand Thinking and Other Noble Pursuits,\u201d customers are heavily influenced by the \u201cfirst impression bias.\u201d<\/span> DPS.MEDIA implemented Brand Takeover for a pharmacy chain in Ho Chi Minh City, creating an open app effect: the brand stood out with a distinctive blue frame, the message \u201cStay healthy every day, buy medicine today\u201d ran across the screen. Results: Brand recognition rate increased by 78% after just two days, clicks doubled compared to regular video ads.<\/p><div style=\"overflow-x:auto;\">\n<table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-top:10px;\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Brief description<\/th>\n<th>DPS.MEDIA note<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Logo appears<\/td>\n<td>First 3 seconds, large size<\/td>\n<td>Should be placed in the center area<\/td>\n<\/tr>\n<tr>\n<td>Recognition color<\/td>\n<td>Consistent throughout<\/td>\n<td>Aligned with offline branding<\/td>\n<\/tr>\n<tr>\n<td>Main message<\/td>\n<td>Short, prominent, easy to remember<\/td>\n<td>No longer than 7 words<\/td>\n<\/tr>\n<tr>\n<td>Call to action<\/td>\n<td>Strong verbs, clear meaning<\/td>\n<td>Placed at the end of the video<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>Adjust messaging for TikTok's \"fast culture\"<\/h3><p>TikTok users in Vietnam have a habit of scrolling very fast and easily skip ads if the message is cluttered or blurry. DPS.MEDIA often optimizes content by:<\/p><ul style=\"margin-left:20px;\">\n<li>Choosing a single \u201ctagline\u201d \u2013 conveying an impressive message in <b>3-5 words<\/b><\/li>\n<li>First dynamic image, clear font, and eye-catching effects without causing clutter<\/li>\n<\/ul><p>If the creative message is unclear, try internal testing: show the video to 3 different employee groups, ask what they remember after the first 5 seconds. These responses always help DPS.MEDIA refine Brand Takeover campaigns sharply, practically, and culturally close to Vietnamese users!<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/977072.jpg242a.jpg\" alt=\"Practical deployment experience and success lessons from Vietnamese businesses\" title=\"\"><\/p><h2 id=\"kinh-nghiem-trien-khai-thuc-te-va-bai-hoc-thanh-cong-tu-cac-doanh-nghiep-viet\">Practical deployment experience and success lessons from Vietnamese businesses<\/h2><h3>Key factors creating outstanding Brand Takeover campaigns<\/h3><p><strong>DPS.MEDIA realizes:<\/strong> To succeed with TikTok Brand Takeover Ads, Vietnamese businesses need to clearly understand user behavior, the \u201cmoment of opportunity\u201d when opening the app. Many survey documents from Nielsen and Think with Google also confirm that the first appearance determines up to 74% of brand recall. Therefore, it is not simply about a large budget \u2013 it must be a unique idea, rich in emotion, and immediately impactful within the\u2026 first 3 golden seconds.<\/p><ul>\n<li><b>Strong image positioning:<\/b> Vinamilk launched a new fresh milk line on TikTok with Brand Takeover, achieving 3 million impressions in just the first 24 hours.<\/li>\n<li><b>Interactive content creation:<\/b> Many SMEs implement brand colors, strong taglines, or include mini challenges to immediately engage viewers upon appearance.<\/li>\n<li><b>Optimizing target customer files:<\/b> Choose a smart budget package, targeting the right audience by region\/market\/niche \u2013 this is DPS.MEDIA's secret advice to reduce CPM costs by 27% while maintaining high coverage.<\/li>\n<\/ul><h3>Case study\u2063 c\u1ee5 th\u1ec3: Chi\u1ebfn d\u1ecbch\u200d F&B \u1ee9ng d\u1ee5ng Brand Takeover<\/h3><p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng \u2062t\u00f3m l\u01b0\u1ee3c kinh nghi\u1ec7m\u2063 tri\u1ec3n khai cho nh\u00e3n tr\u00e0 s\u1eefa\u2064 \u201cXanh\u2064 L\u00fd\u201d\u2063 c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng\u200b DPS.MEDIA, \u200dd\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111o\u200b l\u01b0\u1eddng \u2064th\u1ef1c \u0111\u01b0\u1ee3c \u200c\u0111\u1ed3ng ki\u1ec3m nghi\u1ec7m b\u1edfi \u0111\u1ed9i\u2062 ng\u0169 Facebook Marketing Science.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Before running Brand Takeover<\/th>\n<th>After 1 week of deployment<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>First impressions<\/td>\n<td>75,000<\/td>\n<td><strong>510,000<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Brand recognition rate<\/td>\n<td>22%<\/td>\n<td><strong>62%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Click-to-store rate<\/td>\n<td>1.6%<\/td>\n<td><strong>5.1%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>B\u00e0i h\u1ecdc r\u00fat ra\u200d & l\u1eddi \u2063khuy\u00ean d\u00e0nh cho SMEs<\/h3><p><strong>DPS.MEDIA conclusion:<\/strong> Appearing at the right time, to the right people on TikTok via Brand Takeover not only optimizes advertising effectiveness but also builds a solid brand recognition platform that can be easily measured with real-time data. SMEs should start with small experiments, A\/B testing ad formats, focusing on concise storytelling instead of information overload.  <\/p><ul>\n<li>Always prioritize interaction and personalization first.<\/li>\n<li>Diverse visual \u2013 motion graphic effects attract better attention than static images.<\/li>\n<li>Choose to run simultaneously with product launch programs or special promotions.<\/li>\n<\/ul><p><em>Many experts agree, Brand Takeover is the suitable choice for Vietnamese SMEs to \u201cmake a strong entrance\u201d on TikTok in a powerful and cost-effective way \u2013 if fully utilized from the first second of appearance!<\/em> <\/p><h2 id=\"outro\">Your journey ahead<\/h2><p>TikTok Brand Takeover Ads are not just a premium ad format but also a strategic tool for small and medium enterprises in Vietnam to create an immediate impression in customers\u2019 minds. With the ability to display immediately when users open the app, this format helps enhance brand recognition and quickly drive action \u2013 something every modern marketing campaign needs.<\/p><p>However, to deploy effectively, businesses should not just \u201cbe present\u201d but focus on creative content, optimize messaging, accurately analyze target customer segments, and cleverly integrate into the overall communication strategy. DPS.MEDIA always encourages SMEs to maximize available resources and data to flexibly test TikTok ad formats while simultaneously combining with other platforms like Facebook, Instagram, or Google to achieve synergistic effectiveness.<\/p><p>If you are looking for more creative ways to approach brand advertising campaigns, consider learning more about formats like TopView Ads or In-Feed Ads \u2013 formats that can smoothly coordinate with Brand Takeover to create a seamless and impressive user journey.<\/p><p>DPS.MEDIA always accompanies SMEs on their journey to develop digital brands, from strategic thinking to practical implementation. Share your thoughts about TikTok Brand Takeover Ads or ask us questions in the comments below \u2013 who knows, a big idea might start from a small conversation today. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        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