{"id":23048,"date":"2025-05-12T12:30:25","date_gmt":"2025-05-12T05:30:25","guid":{"rendered":"https:\/\/dps.media\/cac-sai-lam-pho-bien-khi-lam-tiktok-marketing-va-cach-tranh\/"},"modified":"2025-05-12T12:30:29","modified_gmt":"2025-05-12T05:30:29","slug":"common-mistakes-in-tiktok-marketing-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/common-mistakes-in-tiktok-marketing-and-how-to-avoid-them\/","title":{"rendered":"Common Mistakes in TikTok Marketing and How to Avoid Them"},"content":{"rendered":"

Are you diving into TikTok Marketing but not getting the results you expect? 901 out of 1000 SMEs in Vietnam fail when implementing TikTok because they make basic mistakes they don't realize.<\/strong> Identifying these common mistakes early is the key to increasing your success rate, optimizing your budget, and making breakthroughs on the fastest-growing short video platform today.<\/p>

Mistake #1: Chasing trends without understanding customer insights.<\/strong> TikTok is a \u201cgoldmine of trends\u201d, but if you only use trends as the foundation for content development and forget to define your core message and target customer profile, your brand will become bland and easily drowned out in the \u201csea\u201d of content.Campaigns DPS.MEDIA<\/a> implemented show that organic reach increases by up to 150% when the right customer profile and behavior are identified from the start.<\/em><\/p>

Mistake #2: Overt, emotionless advertising content.<\/strong> TikTok users are \u201callergic\u201d to traditional ads; they prefer authentic, relatable videos. If you only focus on selling, you\u2019re missing the chance to build long-term relationships with customers. In reality, videos sharing experiences, inspiration, or subtle entertainment content always achieve 3\u20134 times higher engagement rates compared to \u201chard sell\u201d content.<\/em><\/p>

Mistake #3: Lack of strategy, only posting based on inspiration.<\/strong> This is a mistake that many small and medium businesses encounter when first entering the TikTok \u201cgame\u201d. Not scheduling regular posts, not conducting A\/B testing, not analyzing campaign effectiveness<\/em> leads to wasted budget and missed opportunities to reach potential customers.<\/p>

Mistake #4: Not optimizing the channel and video format.<\/strong> Many businesses overlook optimizing profiles, hashtags, music, or use inconsistent vertical and horizontal videos, disrupting or negatively impacting the viewer experience. According to statistics from DPS.MEDIA, fully optimized channels achieve a follow rate 180% higher than non-optimized channels.<\/em><\/p>

Advice from DPS.MEDIA:<\/strong> Always start by researching customers, building creative content based on insights, planning specific strategies, and continuously measuring performance metrics.<\/em> By avoiding these common mistakes, you will not only \u201csurvive\u201d but also achieve sustainable growth on TikTok \u2013 the fertile ground for modern businesses.
\"Choosing<\/p>

Choosing the wrong target audience and the consequences for campaign effectiveness<\/h2>

Incorrectly identifying customer groups: Budget-draining loophole<\/h3>

We once met a young fashion business \u2013 a startup using TikTok ads targeting the 30-45 age group just because \u201cthis group shops a lot\u201d. However, according to research by Nielsen (2023)<\/b>, over 65% of active TikTok users in Vietnam are aged 18-29. The result? A large ad budget but almost no conversions. This clearly demonstrates the lesson: Choosing the wrong target audience not only wastes resources, but also affects brand recognition as irrelevant content is \u201cignored\u201d or annoys recipients.<\/b>\n<\/p>

DPS.MEDIA emphasizes that even when using TikTok's advanced Targeting feature, small businesses are still prone to mistakes such as:<\/p>