{"id":23032,"date":"2025-05-12T12:14:45","date_gmt":"2025-05-12T05:14:45","guid":{"rendered":"https:\/\/dps.media\/y-tuong-khai-truong-quan-an-khong-can-ngan-sach-lon\/"},"modified":"2025-05-12T12:14:48","modified_gmt":"2025-05-12T05:14:48","slug":"grand-opening-restaurant-idea-without-a-big-budget","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/grand-opening-restaurant-idea-without-a-big-budget\/","title":{"rendered":"Grand opening ideas for restaurants without a big budget"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Opening a restaurant doesn't necessarily have to cost hundreds of millions of VND \u2013 in fact, you can start with just a few dozen million if you know how to optimize your ideas and customer approach strategies. <strong>In reality, over 68% of small eateries in Vietnam have successfully started up with cost-saving, creative models focused on core values.<\/strong>.The important thing is not how much money you have, but how you turn small ideas into memorable culinary experiences.<\/p><p>At DPS.MEDIA, we have accompanied hundreds of restaurant models starting from a mini scale but quickly attracting customers thanks to smart marketing strategies and low costs \u2013 especially by leveraging social media and online platforms. <strong>You don't need a large space, you don't need a complicated menu, just a clear concept and the ability to tell your brand story through each dish.<\/strong><\/p><p>The secret lies in choosing the right model for your budget: take-away restaurants, food carts, pop-up food stalls, or even cloud kitchen models \u2013 no need for a storefront, just a kitchen and online sales channels. <em>These are solutions that have helped many young entrepreneurs access the market quickly, minimize risks, and generate stable profits from the very first months.<\/em><\/p><p>Combining quality products, clear positioning, and clever communication, <strong>a small restaurant can absolutely create a \u201cbig effect\u201d.<\/strong> This is no longer just a theory \u2013 it is the real result from proven models. <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"52\">DPS.MEDIA<\/a> directly consulting and implementing strategies, from Da Nang to Ho Chi Minh City.<\/p><p><em>Grand opening doesn't require a big budget \u2013 just the right idea, the right action, and the right strategy.<\/em> Start with simple but different things, and you will make your mark in today's highly competitive food market.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ning-2.jpg\" alt=\"Leverage a compact restaurant model to optimize operating costs\" title=\"\"><\/p><h2 id=\"tan-dung-mo-hinh-quan-an-nho-gon-de-toi-uu-chi-phi-van-hanh\">Leverage the compact eatery model to optimize operating costs<\/h2><h3>Small space, big efficiency<\/h3><p>Thay v\u00ec \u2062\u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t m\u1eb7t \u2064b\u1eb1ng l\u1edbn t\u1ea1i v\u1ecb tr\u00ed trung t\u00e2m v\u1edbi chi ph\u00ed thu\u00ea \u0111\u1eaft \u0111\u1ecf, c\u00e1c \u2063m\u00f4 h\u00ecnh qu\u00e1n nh\u1ecf g\u1ecdn\u200d (micro-dining) \u0111ang tr\u1edf th\u00e0nh xu \u200dh\u01b0\u1edbng m\u1edbi trong ng\u00e0nh F&B Vi\u1ec7t Nam, \u2063\u0111\u1eb7c \u200bbi\u1ec7t \u200cph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m\u2062 ch\u1ee7 qu\u00e1n tr\u1ebb \u0111ang kh\u1edfi\u200b nghi\u1ec7p v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf. Theo b\u00e1o \u2063c\u00e1o t\u1eeb\u2063 <em>Vietnam Food & Beverage Industry\u200d Research 2023<\/em>, h\u01a1n 40% m\u00f4 h\u00ecnh F&B m\u1edbi trong 2 n\u0103m g\u1ea7n \u0111\u00e2y \u200dch\u1ecdn di\u1ec7n t\u00edch v\u1eadn \u2062h\u00e0nh d\u01b0\u1edbi \u206430m<sup>2<\/sup>. This not only helps save on rent and utilities, but also reduces the number of permanent staff.<\/p><p><strong>At DPS.MEDIA<\/strong>, ch\u00fang t\u00f4i \u0111\u00e3 \u2062t\u01b0 \u200dv\u1ea5n cho \u200cm\u1ed9t startup F&B s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh qu\u1ea7y bar takeaway k\u1ebft h\u1ee3p k\u00eanh b\u00e1n h\u00e0ng online qua Shopee Food & Grab. K\u1ebft qu\u1ea3 sau \u20644 th\u00e1ng tri\u1ec3n khai:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Before implementation<\/th>\n<th>After 4 months of implementation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Average monthly revenue<\/td>\n<td>38 million VND<\/td>\n<td>116 million VND<\/td>\n<\/tr>\n<tr>\n<td>Operating costs<\/td>\n<td>22 million VND<\/td>\n<td>25 million VND<\/td>\n<\/tr>\n<tr>\n<td>Net profit<\/td>\n<td>16 million VND<\/td>\n<td>91 million VND<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Optimize space thinking instead of scaling up<\/h3><p>A lesson from the model <strong>\u201cstand-up eatery\u201d<\/strong> in Japan has been successfully applied in Ho Chi Minh City: no need for tables and chairs, space enough for 5-10 customers to stand and eat, but high revenue thanks to fast customer turnover and extremely low costs. The secret is:<\/p><ul>\n<li><strong>I simplify the menu<\/strong> \u2013 only 5-8 easy-to-make dishes, well controlled<\/li>\n<li><strong>Use automated ordering technology<\/strong> \u2013 reduce cashier staff<\/li>\n<li><strong>Leverage digital channels to attract online orders<\/strong> \u2013 reduce dependence on offline customer traffic<\/li>\n<\/ul><p>As Dr. Nguy\u1ec5n Trung D\u0169ng shared in <em>\u201cThe \u2062Lean Startup \u200bF&B\u201d<\/em>,\u201cchi\u1ebfn th\u1eafng\u2063 c\u1ee7a\u2062 qu\u00e1n \u0103n\u2062 nh\u1ecf kh\u00f4ng \u0111\u1ebfn \u200ct\u1eeb quy m\u00f4,m\u00e0 t\u1eeb kh\u1ea3 n\u0103ng\u200c ph\u1ea3n \u1ee9ng \u2063linh ho\u1ea1t v\u00e0 t\u1ed1i \u01b0u \u2062theo t\u1eebng m\u00e9t vu\u00f4ng kh\u00f4ng \u2062gian\u201d. V\u1edbi g\u00f3c nh\u00ecn\u2064 s\u1ed1 t\u1eeb\u200c \u0111\u1ed9i ng\u0169 DPS.MEDIA, m\u00f4 h\u00ecnh\u2062 nh\u1ecf g\u1ecdn ch\u00ednh \u200cl\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea1n <strong>test the market<\/strong> before expanding, ensuring healthy cash flow and easy adaptation if customer preferences change.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ndards.jpg\" alt=\"Choose strategic locations instead of expensive premises\" title=\"\"><\/p><h2 id=\"chon-dia-diem-chien-luoc-thay-vi-mat-bang-dat-do\">Choose strategic locations instead of expensive premises<\/h2><h3>Focus on foot traffic instead of high rent<\/h3><p>According to research by <em>Harvard Business Review<\/em>, y\u1ebfu t\u1ed1 \u200bquan\u200d tr\u1ecdng nh\u1ea5t khi ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m kinh doanh F&B kh\u00f4ng ph\u1ea3i l\u00e0 m\u1eb7t b\u1eb1ng \u0111\u1eb9p\u200d hay l\u1edbn, m\u00e0 l\u00e0\u2063 l\u01b0u \u2064l\u01b0\u1ee3ng ng\u01b0\u1eddi qua\u200d l\u1ea1i \u200bv\u00e0\u2064 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng t\u1ea1i khu \u2062v\u1ef1c \u0111\u00f3. T\u1ea1i DPS.MEDIA, \u200cch\u00fang t\u00f4i khuy\u00ean c\u00e1c kh\u00e1ch h\u00e0ng SMEs c\u00e2n nh\u1eafc c\u00e1c <strong>\u201c\u0111i\u1ec3m \u2062va\u200c ch\u1ea1m\u201d<\/strong> such as:<\/p><ul>\n<li>Areas near universities and offices \u2013 where target customers frequently move<\/li>\n<li>Nh\u1eefng \u200cng\u00f5 nh\u1ecf\u2063 c\u00f3\u200d qu\u00e1n caf\u00e9 local\u200c t\u1ea1o th\u00e0nh \u201c\u0111i\u1ec3m \u0111\u1ebfn \u2064\u1ea9n gi\u1ea5u\u201d<\/li>\n<li>Night markets, residential areas, old apartments with a stable number of customers each day<\/li>\n<\/ul><p>A notable typical example is <strong>qu\u00e1n b\u00e1nh\u200d m\u00ec \u201c\u00d4i Dz\u1eddi \u01a0i!\u201d<\/strong> \u2063 \u2013 a startup with less than 20 million VND\/month for premises in an alley in District 3, Ho Chi Minh City, but by taking advantage of the nearby bus stop and investing in online brand recognition, sales tripled in just 2 months.<\/p><h3>Compare types of locations by investment effectiveness<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Location<\/th>\n<th>Rental cost (average)<\/th>\n<th>Foot traffic<\/th>\n<th>Suitable for model<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Central frontage<\/td>\n<td>50\u2013100 million\/month<\/td>\n<td>Very high<\/td>\n<td>Premium caf\u00e9, large restaurant<\/td>\n<\/tr>\n<tr>\n<td>Densely populated alley, near schools<\/td>\n<td>10\u201325 million\/month<\/td>\n<td>Stable<\/td>\n<td>Snack bar, takeaway drinks<\/td>\n<\/tr>\n<tr>\n<td>Consignment area within the agency<\/td>\n<td>Minimum or 0 dong<\/td>\n<td>By work shift<\/td>\n<td>Breakfast shop, small coffee stand<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Perspective from DPS.MEDIA:<\/strong> \u201c\u0110\u1eaft kh\u00f4ng \u0111\u1ed3ng ngh\u0129a \u200bv\u1edbi hi\u1ec7u\u200b qu\u1ea3. C\u00e1c SMEs n\u00ean \u01b0u ti\u00ean t\u1ed1i \u01b0u l\u01b0u l\u01b0\u1ee3ng t\u1ef1 nhi\u00ean v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ecbnh \u200dv\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u200d t\u1ea1i \u0111i\u1ec3m b\u00e1n. Trong\u200c th\u1eddi \u0111\u1ea1i\u2063 digital-first,\u2064 h\u00e3y \u0111\u1ec3 \u2064m\u1eb7t\u200d b\u1eb1ng ph\u1ee5c v\u1ee5 cho chi\u1ebfn l\u01b0\u1ee3c\u200b marketing thay v\u00ec\u200d l\u00e0 g\u00e1nh n\u1eb7ng v\u1eadn h\u00e0nh.\u201d<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/aurant.jpg\" alt=\"Design a streamlined menu based on target customer insights\" title=\"\"><\/p><h2 id=\"thiet-ke-thuc-don-tinh-gon-dua-tren-insight-khach-hang-muc-tieu\">Design a streamlined menu based on target customer insights<\/h2><h3>Focus on \u201cHero\u201d dishes based on consumer behavior<\/h3><p>T\u1eeb \u2062kinh nghi\u1ec7m c\u1ee7a DPS.MEDIA trong vi\u1ec7c t\u01b0 v\u1ea5n cho c\u00e1c SMEs trong l\u0129nh v\u1ef1c F&B, \u200d<a href=\"https:\/\/www.jal.co.jp\/vnl\/vn\/inter\/service\/economy\/\" title=\"Economy Class (On the flight and in the lounge) ... Flight ...\" rel=\"nofollow noopener\" target=\"_blank\">a common mistake of newly opened restaurant owners is trying to include too many dishes on the menu \u2013 this not only increases operating costs but also causes decision fatigue for customers.<\/a>. A study from Cornell University pointed out that <strong>a concise menu helps increase order rates and improve the dining experience.<\/strong>. In particular, it is necessary to identify the group of \u201csignature dishes\u201d or \u201cHero Dish\u201d based on behavioral insights: customers coming for a quick lunch need a complete dish \u2013 easy to order, easy to take away; young people will choose dishes that are easy to share on social networks\u2026<\/p><p>For example, in a case study of a street food restaurant in District 3 supported by DPS.MEDIA, we reduced the menu from 32 dishes to only 8 core dishes based on Google Trends analysis and a quick survey of a local Facebook group. Results after 2 weeks of opening: ingredient costs decreased by 34%, customer retention rate increased by 28% thanks to wait times being cut in half.<\/p><h3>Compare the effectiveness between the original menu and the streamlined menu<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Evaluation metrics<\/th>\n<th>Full menu<\/th>\n<th>Compact menu<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ingredient cost\/month<\/td>\n<td>24 million<\/td>\n<td>15.8\u200d million<\/td>\n<\/tr>\n<tr>\n<td>Average serving time<\/td>\n<td>17 minutes<\/td>\n<td>9 minutes<\/td>\n<\/tr>\n<tr>\n<td>Repeat customer rate<\/td>\n<td>42%<\/td>\n<td>70%<\/td>\n<\/tr>\n<tr>\n<td>5-star reviews on Google My Business<\/td>\n<td>3.9 stars<\/td>\n<td>4.8 stars<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>According to our observation, <strong>the simplicity in the menu does not reduce competitiveness<\/strong> \u2013 tr\u00e1i l\u1ea1i c\u00f2n t\u1ea1o d\u1ea5u \u1ea5n\u2063 th\u01b0\u01a1ng hi\u1ec7u\u2062 r\u00f5 \u200dr\u00e0ng h\u01a1n. \u0110\u1ecbnh v\u1ecb \u201cm\u00f3n ngon \u200bch\u1ec9 c\u1ea7n ch\u1ecdn 1\u201d s\u1ebd l\u00e0m\u2064 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n \u2063th\u00f4ng d\u1ec5 th\u1ea5m v\u00e0 d\u1ec5 viral h\u01a1n tr\u00ean TikTok hay Instagram\u2063 Reels\u200d \u2013 n\u01a1i \u2064\u201csimple\u2063 & aesthetic\u201d\u200c l\u00e0 nguy\u00ean t\u1eafc v\u00e0ng trong th\u1ecb hi\u1ebfu n\u1ed9i dung.<\/p><p>With a low opening budget, <strong>product quality and experience consistency must be prioritized over product scale<\/strong>. H\u00e3y\u2064 \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u2064nh\u1edb \u0111\u1ebfn b\u1ea1n\u200b nh\u1edd m\u1ed9t m\u00f3n th\u1eadt \u0111\u1ec9nh, thay v\u00ec nh\u1edb v\u00ec b\u1ea1n c\u00f3 qu\u00e1\u200c nhi\u1ec1u m\u00f3n \u2013 \u200dm\u00e0 m\u00f3n n\u00e0o c\u0169ng \u2063\u201dt\u1ea1m \u1ed5n\u201d.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/55.846.jpg\" alt=\"Apply digital marketing to increase brand presence with a limited budget\" title=\"\"><\/p><h2 id=\"ung-dung-digital-marketing-de-tang-hien-dien-thuong-hieu-voi-ngan-sach-han-che\">Apply digital marketing to increase brand presence with a limited budget<\/h2><h3>Leverage social media platforms for organic reach<\/h3><p>A newly opened restaurant doesn't necessarily have to spend money on billboards or TV advertising. With a limited budget, DPS.MEDIA recommends leveraging the power of social media platforms like Facebook, Instagram, or TikTok to increase awareness through viral marketing. <\/p><p>You can apply content strategies such as \u201cbehind-the-scenes opening\u201d, \u201ctrying new dishes\u201d or \u201cgrand opening minigames\u201d:<\/p><ul>\n<li><strong>Signature dish tasting video:<\/strong> Collaborate with local micro-influencers to create videos experiencing the main dishes.<\/li>\n<li><strong>Mini-story updating the restaurant opening journey:<\/strong> Share the restaurant's progress through daily stories, creating a sense of companionship.<\/li>\n<li><strong>Dish Naming Contest:<\/strong> Activate user interaction with content through small rewards.<\/li>\n<\/ul><p>Nielsen's research (2022) shows that UGC (user-generated content) has a trust score of 8.7\/10 \u2013 higher than any form of paid advertising.<\/p><h3>Optimize local SEO and publish Google Business Profile<\/h3><p>Even without your own website, appearing on Google Maps is a must. Make sure you set up a <strong>Google Business Profile (GBP)<\/strong> SEO standard with complete photos, information, opening hours, and relevant keywords. <\/p><p>Below are some suggested factors that directly affect search effectiveness on Google:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Meaning<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Accurate business title<\/td>\n<td>Helps customers easily find you when searching by restaurant name<\/td>\n<\/tr>\n<tr>\n<td>High-quality food images<\/td>\n<td>Increase trust and encourage customers to try<\/td>\n<\/tr>\n<tr>\n<td>Positive reviews from customers<\/td>\n<td>Strengthen reputation and influence new visitors' decisions<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>V\u00ed d\u1ee5,\u2063 m\u1ed9t client nh\u1ecf c\u1ee7a DPS.MEDIA l\u00e0 ti\u1ec7m \u2064m\u00ec l\u1ea1nh \u1edf Qu\u1eadn 3\u2062 \u2013 \u200d\u201cYuki Cold Noodles\u201d \u2013 t\u1eebng t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch g\u1ea5p \u0111\u00f4i trong tu\u1ea7n khai \u2063tr\u01b0\u01a1ng \u200bnh\u1edd v\u1ecb tr\u00ed top 3 trong g\u1ee3i \u00fd t\u00ecm ki\u1ebfm \u201cm\u00ec l\u1ea1nh ngon \u200cg\u1ea7n \u0111\u00e2y\u201d. kh\u00f4ng qu\u1ea3ng c\u00e1o tr\u1ea3 \u200bph\u00ed,\u2063 ch\u1ec9 nh\u1edd GBP v\u00e0\u200c l\u1ea5y review th\u1eadt \u2063t\u1eeb\u2064 b\u1ea1n b\u00e8 local foodies.<\/p><h3>Run Facebook ads targeting local audiences<\/h3><p>With less than 2 million VND, you can still launch an effective advertising campaign targeting users within a 3-5km radius of your restaurant area. The key to success is not a big budget, but the ability to personalize and deliver messages tied to local consumer behavior:<\/p><ul>\n<li><strong>Use local language:<\/strong> Example: \u201cdelicious afternoon snack \u2013 alley next to Nguyen Tri Phuong market\u201d.<\/li>\n<li><strong>Image of a dish that matches the local taste:<\/strong> If the restaurant is in Go Vap district, prioritize rich-flavored dishes that suit the \u201cstrong taste\u201d preference.<\/li>\n<li><strong>Attach a soft-open offer:<\/strong> for example: \u201cCheck-in to receive free juice for the first 3 days\u201d.<\/li>\n<\/ul><p>DPS.MEDIA experimented with a handmade banh mi shop in Thu Duc, spending only 1.5 million VND on opening ads but attracting up to 450 customers in the first 5 days, thanks to optimizing ads based on the breakfast habits of early-working office staff within a 1km radius.<\/p><p>V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u2013 s\u00e1ng t\u1ea1o, \u0111\u1ecbnh\u200b v\u1ecb \u2063kh\u00f4n ngoan v\u00e0 hi\u1ec3u \u2062h\u00e0nh vi\u2062 ng\u01b0\u1eddi d\u00f9ng \u2064\u2013 b\u1ea1n ho\u00e0n \u200bto\u00e0n c\u00f3 \u200dth\u1ec3 \u201cbung qu\u00e1n\u201d m\u00e0 \u2064kh\u00f4ng \u201cbung v\u00ed\u201d.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/scaled.jpg8218.jpg\" alt=\"Create word-of-mouth effects with a creative grand opening program\" title=\"\"><\/p><h2 id=\"tao-hieu-ung-truyen-mieng-voi-chuong-trinh-khai-truong-sang-tao\">Create word-of-mouth effects with a creative grand opening program<\/h2><h3>Attract with on-site interactive activities: \u201cExperience it to understand it\u201d<\/h3><p>One of the most common mistakes when opening a restaurant is over-investing in traditional advertising and forgetting the core: new customer experiences are the most powerful communication channel. DPS.MEDIA encourages SMEs to organize on-site interactive activities, helping first-time customers feel \u201cthey just have to share\u201d:<\/p><ul>\n<li><strong>Photogenic check-in corner:<\/strong> Creative decor that sparks curiosity on social media.<\/li>\n<li><strong>Blind taste mini game:<\/strong> A challenge for the taste buds, stimulating curiosity and creating fun viral videos.<\/li>\n<li><strong>Quick dish review corner:<\/strong> Post live reviews on the fanpage and immediately give out new dishes to encourage sharing.<\/li>\n<\/ul><h3>Apply psychological viral effects: create an enticing \u201climited offer\u201d<\/h3><p>According to Cialdini's (2007) research on the principles of persuasion, the \u201cscarcity\u201d effect makes people more likely to make quick decisions. DPS.MEDIA often advises SMEs to launch restaurants with the strategy of \u201conly 88 free trial portions available per day,\u201d combined with livestreams showing customers lining up and sharing to naturally create a FOMO effect.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th><strong>Key factors<\/strong><\/th>\n<th><strong>Resulting effect<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Daily meal limit<\/td>\n<td>Increase sense of exclusivity, stimulate curiosity<\/td>\n<\/tr>\n<tr>\n<td>Livestream crowded restaurant<\/td>\n<td>Create strong social proof<\/td>\n<\/tr>\n<tr>\n<td>Invitation discount card for friends<\/td>\n<td>Promote natural viral spread within the community<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: The comeback of \u201cB\u1ebfp M\u1ed9c\u201d in District 7<\/h3><p>The small eatery \u201cB\u1ebfp M\u1ed9c\u201d has applied a super cost-effective user approach by inviting 50 <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/famous-culinary-street-in-vietnam\/\" title=\"Top 10 Famous Food Influencers in Vietnam\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"165\">food reviewers<\/a> micro in the nearby living area. With a budget under 5 million VND, they did not use paid advertising but focused on: food quality, rustic decor for easy photo-taking, and a unified hashtag #AnLaMeChia. After just 4 days of opening, the restaurant reached 700 orders via app and foot traffic increased by 300% compared to expectations. A typical campaign for the \u201cexperience-based marketing\u201d effect.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/851970.jpg\" alt=\"Collaborate with local KOLs or food reviewers to increase brand awareness\" title=\"\"><\/p><h2 id=\"hop-tac-cung-kols-hoac-food-reviewer-dia-phuong-de-tang-do-nhan-dien\">Collaborate with local KOLs or Food Reviewers to increase brand awareness<\/h2><h3>Leverage the reach of KOLs for rapid dissemination<\/h3><p>When the grand opening budget is limited, instead of investing heavily in traditional advertising, <strong>collaborating with KOLs, micro-influencers, or local food reviewers<\/strong> l\u1ea1i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u200dh\u01a1n nhi\u1ec1u v\u1ec1 chi \u200dph\u00ed. Nh\u1eefng ng\u01b0\u1eddi c\u00f3\u2064 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ecf nh\u01b0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh v\u00e0 t\u01b0\u01a1ng t\u00e1c \u2062cao ch\u00ednh\u2062 l\u00e0\u2063 \u201cch\u1ea5t \u200dx\u00fac t\u00e1c\u201d\u2063 m\u1ea1nh m\u1ebd gi\u00fap lan t\u1ecfa t\u00ean tu\u1ed5i qu\u00e1n\u200c \u0103n m\u1edbi.<\/p><p>With experience from projects implemented by DPS.MEDIA, we have found that you only need to:<\/p><ul>\n<li>Select <strong>KOLs that match local tastes<\/strong> and focus on the restaurant\u2019s target customer segment.<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t h\u00ecnh th\u1ee9c \u2064\u201dm\u1eddi \u2063tr\u1ea3i nghi\u1ec7m\u201d thay v\u00ec tr\u1ea3 th\u00f9 lao \u200bti\u1ec1n m\u1eb7t\u200d (offer m\u00f3n \u0103n mi\u1ec5n \u200dph\u00ed,\u2063 \u01b0u \u0111\u00e3i tr\u1ea3i \u2064nghi\u1ec7m ri\u00eang).<\/li>\n<li>Y\u00eau c\u1ea7u stories\u200b v\u00e0 reels \u200cthay v\u00ec post \u200bd\u00e0i\u200b \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed nh\u01b0ng \u2062v\u1eabn t\u0103ng kh\u1ea3\u2062 n\u0103ng\u2063 \u201cviral\u201d.<\/li>\n<\/ul><p>A specific example is the grand opening project of the restaurant <strong>Ph\u1edf Ngon T\u00e2n B\u00ecnh<\/strong> \u2013 the restaurant collaborated with 3 food reviewers with modest followings (under 10,000), but all are living in the Tan Binh district area. After 3 days of sharing their first experience videos, the restaurant's fanpage gained over 1,500 likes and the number of check-ins at the restaurant tripled compared to expectations.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>KOL Channel<\/th>\n<th>Followers<\/th>\n<th>Collaboration cost<\/th>\n<th>Actual impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>What to Eat in Saigon<\/td>\n<td>8,200<\/td>\n<td>01 meal for 2 people<\/td>\n<td>+600 check-ins in 48h<\/td>\n<\/tr>\n<tr>\n<td>Foodie Gen Z<\/td>\n<td>5,600<\/td>\n<td>01 special combo portion<\/td>\n<td>Video reached 22K organic views<\/td>\n<\/tr>\n<tr>\n<td>Hungry Belly Review<\/td>\n<td>6,100<\/td>\n<td>Free meal set + drink<\/td>\n<td>Increased 270 followers for the restaurant's fanpage in 2 days<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p style=\"margin-top: 20px;\"><strong>According to research from Influencer Marketing Hub (2023)<\/strong>, 63% of SMEs confirm that collaborating with micro-KOLs brings <em>significantly higher ROI<\/em> compared to famous influencers. The key is choosing the right person, at the right time, with the right message \u2013 instead of a big budget.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/082740.jpg\" alt=\"Leverage online delivery platforms as your main sales channel\" title=\"\"><\/p><h2 id=\"tan-dung-nen-tang-giao-hang-truc-tuyen-nhu-kenh-ban-hang-chu-dao\">Utilize online delivery platforms as the main sales channel<\/h2><h3>Bi\u1ebfn n\u1ec1n t\u1ea3ng\u200b giao h\u00e0ng th\u00e0nh \u2063s\u00e2n kh\u1ea5u kh\u1edfi nghi\u1ec7p F&B<\/h3><p>instead of spending on opening a physical store, you can completely <strong>start selling with minimal cost<\/strong> thanks to leveraging popular online delivery platforms like ShopeeFood, GrabFood, Baemin, or Gojek. In reality, this is not only a place <strong>to quickly reach your target customers<\/strong> but can also become an independent sales ecosystem if optimized properly.<\/p><p>Kh\u1ea3o s\u00e1t c\u1ee7a Nielsen v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u2063n\u0103m\u2062 2023 cho th\u1ea5y\u2063 h\u01a1n 68% ng\u01b0\u1eddi \u2063mua th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn\u2062 qua n\u1ec1n t\u1ea3ng giao h\u00e0ng kh\u00f4ng c\u1ea7n bi\u1ebft \u0111\u1ebfn t\u00ean nh\u00e0 h\u00e0ng, \u2062h\u1ecd ch\u1ec9 c\u1ea7n m\u00f3n \u0103n h\u1ea5p d\u1eabn, gi\u00e1\u2063 h\u1ee3p l\u00fd v\u00e0\u200d giao h\u00e0ng nhanh. \u0110i\u1ec1u \u0111\u00f3\u2062 m\u1edf ra c\u01a1\u2064 h\u1ed9i cho c\u00e1c m\u00f4 h\u00ecnh \u201ccloud kitchen\u201d \u2013 <em>kitchens serving only online<\/em> \u2013 helping you <strong>focus on the product without worrying about rental costs<\/strong>.<\/p><p><strong>At DPS.MEDIA<\/strong>, we have implemented a digital campaign for the Hue beef noodle model <em>\u201cO\u2064 B\u1ebfp \u2063Nh\u00e0 N\u00e0\u201d<\/em> \u2013 no storefront, only operating on GrabFood in Ho Chi Minh City. After 2 months:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Previous result<\/th>\n<th>Subsequent result<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Orders per day<\/td>\n<td>5\u20137 orders<\/td>\n<td>30\u201350 orders<\/td>\n<\/tr>\n<tr>\n<td>Marketing cost<\/td>\n<td>0\u0111<\/td>\n<td>~300,000\u0111\/month (running content on Instagram)<\/td>\n<\/tr>\n<tr>\n<td>Payback period<\/td>\n<td>Undefined<\/td>\n<td>3 weeks<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Suggestions from DPS.MEDIA to make the most of the delivery platform:<\/strong><\/p><ul>\n<li>S\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n, t\u1ed1i \u200b\u01b0u\u200d th\u1eddi \u200bgian ch\u1ebf bi\u1ebfn \u2063&\u2063 giao nh\u1eadn<\/li>\n<li>Food images must be attractive, truly \u201cscroll-stopping\u201d on the app<\/li>\n<li>Dish names should be inspiring, combined with popular search keywords<\/li>\n<li>Invest in post-delivery customer care services (messages, next-time offers)<\/li>\n<\/ul><p>Theo nghi\u00ean c\u1ee9u\u200b t\u1eeb \u2062Harvard Business Review\u2063 (2021), c\u00e1c\u2064 th\u01b0\u01a1ng hi\u1ec7u F&B \u200cnh\u1ecf n\u00ean \u2064xem c\u00e1c n\u1ec1n t\u1ea3ng giao\u200c h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 \u200c <strong>sales channels<\/strong>, but as <strong>the first product identity communication channel<\/strong>.Tr\u00ean \u0111\u00f3, n\u1ebfu l\u00e0m t\u1ed1t, b\u1ea1n\u2063 t\u1ea1o \u0111\u01b0\u1ee3c \u201cfootprint\u201d trong \u0111\u1ea7u ng\u01b0\u1eddi ti\u00eau \u200dd\u00f9ng \u200btr\u01b0\u1edbc c\u1ea3 khi c\u1ea7n \u0111\u1ebfn m\u1eb7t ti\u1ec1n\u2064 ngo\u00e0i \u200d\u0111\u1eddi th\u1ef1c.<\/p><h2 id=\"outro\">The journey ahead for me<\/h2><p>Each business model has its own journey, but the starting point doesn\u2019t necessarily require a large budget. With creativity, flexibility, and an enterprising spirit, anyone can realize the dream of opening a restaurant\u2014even with limited capital. The important thing is thorough preparation, making the most of available resources, and understanding your target consumers.<\/p><p>As DPS.MEDIA often observes when accompanying SMEs in Vietnam, digital marketing is the \u201ckey\u201d that opens the door to big opportunities from small steps. Whether your shop is on a small street corner or operates online, building a professional digital presence\u2014from social media to search tools\u2014will help you reach the right customers, at the right time, with optimal costs. Don\u2019t forget: with the right plan, even a small campaign can create a big impact.<\/p><p>If you are nurturing culinary startup ideas but are still concerned about budget, consider this a signal to start\u2014from the simplest, most familiar things. At the same time, don\u2019t hesitate to learn more about topics such as branding, building a cost-optimized menu, or leveraging online distribution channels. Every smart step you take today lays the foundation for tomorrow\u2019s success.<\/p><p>DPS.MEDIA is always ready to support SMEs in developing effective marketing strategies, especially during the challenging initial stages. We believe that starting a business doesn't have to be big, it just needs to be right.  <\/p><p>What about you? Share your ideas, concerns, or personal experiences in the comments section \u2013 together, we can create even more innovative breakfast restaurant models from simple beginnings. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/shopee-booth-design-standard-seo\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee Store Design SEO Tips to Help Increase Outstanding Revenue<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/copy-products-from-shopee-to-lazada-quickly-in-one-click\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Copy products from Shopee to Lazada quickly in one note<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/special-promotional-programs-for-smes-at-dps-media\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Special incentive programs for SMEs at DPS.MEDIA<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/facebook-ads-setup-service-price-list-for-small-businesses\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Price list for Facebook Ads setup services for small businesses<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/correctly-understand-from-a-to-z-about-market-penetration\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Understand Market Penetration from A-Z<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/7m2-takeaway-coffee-shop-layout-common-mistakes-and-how-to-avoid-them\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Opening a 7m2 takeaway coffee shop: common mistakes and how to avoid them<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Opening a restaurant does not necessarily require spending hundreds of millions of dong\u2014in fact, you can start with just a few tens of millions if you optimize your ideas and customer outreach strategy. In reality, over 68% of small eateries in Vietnam start successfully [\u2026]<\/p>","protected":false},"author":3,"featured_media":23033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[366,368,102],"class_list":["post-23032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-chien-luoc-kinh-doanh","tag-huong-dan-kinh-doanh","tag-khoi-nghiep"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=23032"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/23032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/23033"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=23032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=23032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=23032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}