{"id":22988,"date":"2025-05-10T12:32:09","date_gmt":"2025-05-10T05:32:09","guid":{"rendered":"https:\/\/dps.media\/doi-ngu-chuyen-gia-thuc-chien-cua-dps-media-la-ai\/"},"modified":"2025-05-10T12:32:12","modified_gmt":"2025-05-10T05:32:12","slug":"who-is-the-dps-medias-team-of-practical-experts","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/who-is-the-dps-medias-team-of-practical-experts\/","title":{"rendered":"Who is the DPS.MEDIA practical expert team?"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Are you looking for a team of practical experts \u2013 not just \u201cknowing\u201d but also \u201cdoing\u201d \u2013 to accompany your business on the digital transformation journey? <strong>DPS.MEDIA confidently gathers experts with practical deployment experience for more than 500 Vietnamese SMEs, bringing digital marketing solutions tailored to each industry and market.<\/strong> When cooperating with DPS.MEDIA, you not only receive a solid strategy but also have a direct team executing, closely working with your business from planning to results.<\/p><p><strong>Our biggest difference is a team of experts starting from practical experience:<\/strong> more than 80% of personnel have experienced practical marketing roles at medium and small enterprises, deeply understanding real lessons from the Vietnamese market.<strong><em>We do not offer empty theories but bring experimental solutions, continuous optimization, international standards yet \u201ctailored\u201d for domestic businesses.<\/em><\/strong><\/p><p>With such a team, DPS.MEDIA has helped over 70% of clients achieve average sales growth of 30\u2013150% after only half a year of implementation across fields: education, retail, F&amp;B, e-commerce\u2026 <strong>Using practical effectiveness as a measure, every DPS.MEDIA strategy is always based on a pioneering, creative, and flexible spirit \u2013 helping businesses break through and firmly compete.<\/strong> <\/p><p>You will not have to worry about \u201cshooting blindly,\u201d because <strong>DPS.MEDIA commits to accompany, share risks, and transparently share every success metric.<\/strong> Our team of practical experts is the power to transform your goals into clear growth results \u2013 this is why the topic \u201cWho is the DPS.MEDIA practical expert team?\u201d is always especially important to businesses when selecting digital marketing partners.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/banner.jpge464.jpg\" alt=\"Portrait of the practical experts at DPS.MEDIA\" title=\"\"><\/p><h2 id=\"chan-dung-nhung-chuyen-gia-thuc-chien-tai-dps-media\">Portrait of the practical experts at DPS.MEDIA<\/h2><h3>The factors behind the success of more than 5,400 real campaigns<\/h3><p>The team of experts at <strong>DPS.MEDIA<\/strong> are not only \u201cinsiders\u201d but also \u201cpractical\u201d strategists. From department heads working with large businesses like Tiki, PNJ, to data analysis teams graduated from prestigious schools like FTU, UEL \u2013 every member brings a practical perspective from experience deploying multi-platform advertising campaigns for Vietnamese SMEs.\n<\/p><ul>\n<li><strong>Understanding market insights:<\/strong> Continuously updating trends through research from <em>Digital 2024 Report<\/em> (We Are Social) and practical industry seminars.<\/li>\n<li><strong>Integrated thinking:<\/strong> The DPS.MEDIA team does not separate strategy \u2013 deployment \u2013 measurement, applying the framework <em>LEAN Marketing Model<\/em> to optimize resources for each SME budget.<\/li>\n<li><strong>Diverse skills:<\/strong> Experts in content creation, advertising optimization, conversion design all accompany every project \u2013 creating a distinctive \u201call-in-one deployment\u201d style based on a practical model recommended by Harvard Business Review in 2022.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Experts<\/th>\n<th>Strengths<\/th>\n<th>Real case studies<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Mr. Lam<\/strong><\/td>\n<td>Multi-channel strategic leadership<\/td>\n<td>Activate 120% growth for the chain <em>angel Beauty<\/em> Q1\/2023<\/td>\n<\/tr>\n<tr>\n<td><strong>Ms. Thu\u1eadn<\/strong><\/td>\n<td>Real-time data analysis and optimization<\/td>\n<td>Cut 38% advertising costs for education start-ups thanks to AI tracking<\/td>\n<\/tr>\n<tr>\n<td><strong>Creative Team<\/strong><\/td>\n<td>Creative viral campaign content<\/td>\n<td>TikTok video chain spreading 1.2 million views for SME restaurants<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Multi-project management with the principle of \u201cspeed \u2013 transparency \u2013 flexibility\u201d<\/h3><p>We maintain some core principles, learning from project management experience following Stanford's \u201cAgile Marketing\u201d such as:\n<\/p><ul>\n<li><strong>First, practical effectiveness, real-time measurement.<\/strong><\/li>\n<li><strong>Flexible deployment according to each specific industry.<\/strong><\/li>\n<li><strong>Transparent international-standard reports dedicated to SMEs.<\/strong><\/li>\n<\/ul><p>Thanks to that, DPS.MEDIA affirms its role as a bridge between academic knowledge \u2013 practical experience and clear measurable effectiveness for each customer's marketing campaign.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/0980_n.jpg5447.jpg\" alt=\"Multi-industry experience and continuous innovation spirit\" title=\"\"><\/p><h2 id=\"kinh-nghiem-da-nganh-va-tinh-than-doi-moi-khong-ngung\">Multi-industry experience and continuous innovation spirit<\/h2><h3>Diverse expertise, breakthroughs in every project<\/h3><p><strong>DPS.MEDIA<\/strong> Gathering a multi-industry expert team, from <em>traditional marketing<\/em> to <em>digital performance<\/em>, <em>creative design<\/em> to <em>data analytics<\/em>. We believe that diverse resources and cross-industry perspectives are core factors to provide optimal digital solutions for each SME. Typically, the most recent successful campaigns at DPS.MEDIA were built on a multi-dimensional brainstorming process, where technical \u2013 content \u2013 business experts simultaneously contribute to develop breakthrough ideas.<\/p><ul style=\"margin-left: 15px;\">\n<li><strong>Leading the personalization trend:<\/strong> The Strategy team collaborates with the Creative Lab to develop a multi-touchpoint customer behavior analysis model, applying AI to optimize conversion.<\/li>\n<li><strong>Innovation based on data:<\/strong> According to academic research from Harvard Business Review, leveraging data has helped businesses increase the success rate of digital campaigns up to 40%.<\/li>\n<li><strong>Rapid adaptability skills:<\/strong> Project management always \u201cupdates the digital pulse,\u201d flexibly among modern MarTech tools, being sensitive to social network trends, Influencer Marketing\u2026<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"margin-top:24px;\">\n<thead>\n<tr>\n<th>Field<\/th>\n<th>Average years of experience<\/th>\n<th>Typical Case Study<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Paid Media<\/td>\n<td>7+<\/td>\n<td><strong>Increase internal Led by 167%<\/strong> for the Education System (2023)<\/td>\n<\/tr>\n<tr>\n<td>SEO &amp; Content<\/td>\n<td>8<\/td>\n<td><strong>Breakthrough to Top 1 in pharmaceutical industry keywords<\/strong> in just 4 months<\/td>\n<\/tr>\n<tr>\n<td>Branding Digital<\/td>\n<td>6<\/td>\n<td><strong>Re-branding SPA platform<\/strong> achieve 66,000 traffic\/3 months<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Philosophy \u201cEvolution mindset\u201d \u2013 Innovation is the compass<\/h3><p>All DPS.MEDIA projects operate according to the principle: <strong>Always update, always adapt, and always innovate<\/strong>. We choose to learn continuously from the market, <a href=\"https:\/\/dps.media\/en\/integrated-communication-service\/\" rel=\"nofollow\">combine practical data with a creative spirit to ensure solutions are effective yet flexible<\/a>, deeply personalized for each customer. Like \u201c<em>there is no fixed model for every business<\/em>\u201d, DPS.MEDIA always designs individual roadmaps, thoroughly utilizing the latest technologies so your SMEs never get left behind.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_11341.jpg4915.jpg\" alt=\"Working method: Combining data, creativity, and practicality\" title=\"\"><\/p><h2 id=\"phuong-phap-lam-viec-ket-hop-du-lieu-sang-tao-va-thuc-tien\">Working method: Combining data, creativity, and practicality<\/h2><h3>Exploiting data, nurturing creativity, closely following reality<\/h3><p><strong>DPS.MEDIA<\/strong> believe that every Digital Marketing campaign only truly succeeds when three key factors converge: <strong>accurate data<\/strong>, <strong>creative thinking<\/strong> and <strong>practical application<\/strong>. Our team of experts never stops at dry numbers \u2013 we always integrate customer psychological insights into each strategy. That is how we transform data into <strong>real customer experiences<\/strong>.<\/p><ul>\n<li><strong>Data:<\/strong> Connecting multi-source data, applying frameworks like AIDA, STP, combined with user behavior analysis tools from Google Analytics &amp; Heatmap to diagnose issues.<\/li>\n<li><strong>Creativity:<\/strong> Apply brainstorming methods (such as SCAMPER, Six Thinking Hats) to create new communication concepts tailored to the real context of Vietnamese SMEs.<\/li>\n<li><strong>Practicality:<\/strong> Optimize deployment processes, center on customers, continuously test, and quickly adjust according to market feedback.<\/li>\n<\/ul><div class=\"wp-block-table is-style-stripes\">\n<table>\n<thead>\n<tr>\n<th>Case Study<\/th>\n<th>DPS.MEDIA solutions<\/th>\n<th>Results achieved<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>SME cosmetics brand<\/td>\n<td>Analyze user behavior via AI, create personalized landing pages<\/td>\n<td>Increase 183% leads, reduce 41% CPA after 2 months of implementation<\/td>\n<\/tr>\n<tr>\n<td>F&amp;B Chain in Ho Chi Minh City<\/td>\n<td>Design creative concept \u201cEat fast, love long\u201d, multi-channel communication<\/td>\n<td>Online revenue tripled in 12 weeks<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><p><strong>Our viewpoint:<\/strong> \u201cThe combination of data and creativity is the key to building sustainable competitive advantages for all SMEs.\u201d (Quoted from Harvard Business Review research, 2023 and over 5,400 accompanying projects at DPS.MEDIA).<br>\nListen \u2013 Analyze \u2013 Experiment \u2013 Empathize \u2013 That is how we work with Vietnamese SMEs.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/g-hieu.jpge4b7.jpg\" alt=\"Listening to businesses, acting with shared goals\" title=\"\"><\/p><h2 id=\"lang-nghe-doanh-nghiep-hanh-dong-cung-muc-tieu\">Listening to businesses, acting with shared goals<\/h2><h3>Accompanying businesses from the perspective of practitioners<\/h3><p><strong>DPS.MEDIA<\/strong> Proud to have a team of experts not only knowledgeable in theory but rich in practical experience \u2013 always prioritizing the development interests of Vietnamese SMEs. We believe in the philosophy from <em>\u201cGood to Great\u201d<\/em> by Jim Collins: \u201cthe right people on the bus are the key success factor.\u201d At DPS.MEDIA, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">our members have directly implemented hundreds of multi-channel marketing projects \u2013 from building customer funnels<\/a>, optimizing advertising efficiency, to accurately measuring ROI data.<\/p><ul style=\"margin-bottom: 1.5em;\">\n<li><b>Specialized teams in each field:<\/b> SEO, Social, Performance Ads, Content, and Automation Marketing<\/li>\n<li><b>Applying the Data-Driven framework from Harvard Business Review<\/b>, helping businesses make decisions based on real data<\/li>\n<li><b>More than 5,400 SMEs accompanied<\/b> \u2013 a long success story across many fields: education, retail, real estate, healthcare<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; margin-bottom: 1.5em;\">\n<thead>\n<tr>\n<th>Role<\/th>\n<th>Practical experience<\/th>\n<th>Outstanding results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>SEO Lead<\/b><\/td>\n<td>8+ years optimizing multi-channel market opportunities<\/td>\n<td>Brought 120+ keywords to Google Top 1<\/td>\n<\/tr>\n<tr>\n<td><b>Performance Manager<\/b><\/td>\n<td>Managing a 12 billion VND\/year budget<\/td>\n<td>Average ROAS reached 450%<\/td>\n<\/tr>\n<tr>\n<td><b>Content Strategist<\/b><\/td>\n<td>Built 20+ viral content strategies<\/td>\n<td>Campaign attracted 100,000+ interactions<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Case study:<\/strong> In 2023, we accompanied an FMCG startup in Ho Chi Minh City. Combining internal strength from the expert team and <u>willingness to \"go local\" to survey target customers<\/u>, the multi-channel growth campaign helped this business increase sales by 90% in just 4 months. This is clear evidence of the commitment \"\" \u2013 creating real value, not just stopping at beautiful reports but also demonstrating with specific, measurable results.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/finkl1.jpgc732.jpg\" alt=\"Sharing lessons and advice from the practical Vietnamese market\" title=\"\"><\/p><h2 id=\"chia-se-nhung-bai-hoc-va-loi-khuyen-tu-thuc-tien-thi-truong-viet-nam\">Sharing lessons and advice from the practical Vietnamese market<\/h2><h3>Lessons from the real digital battlefield<\/h3><p><strong>The DPS.MEDIA team<\/strong> consisting of experts who have accompanied and solved practical marketing challenges for Vietnamese SMEs for many years. Instead of relying solely on general theory, we observe, evaluate, and act based on real-world data in the domestic market. For example, in a growth project for a local F&amp;B brand, DPS.MEDIA applied <em>a 3-stage conversion funnel<\/em> (based on recommendations from the book \u201cDigital Marketing Analytics\u201d by Chaffey &amp; Ellis-Chadwick) but flexibly adjusted to fit the specific consumer psychology of Vietnam \u2013 the result was a 27% increase in revenue after only 8 weeks.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Expertise<\/th>\n<th>Experience<\/th>\n<th>Practical lessons<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Digital Strategy<\/strong><\/td>\n<td>7+ years<\/td>\n<td>Focus on short-term goals without losing sight of the long-term vision<\/td>\n<\/tr>\n<tr>\n<td><strong>Data-driven Marketing<\/strong><\/td>\n<td>5 years<\/td>\n<td>Applying customer behavior data analysis instead of relying on intuition<\/td>\n<\/tr>\n<tr>\n<td><strong>Content &amp; Branding<\/strong><\/td>\n<td>6+ years<\/td>\n<td>Building multi-platform brand stories, creating authentic emotions<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Advice from real-life challenges<\/h3><ul style=\"margin-left: 1.5em;\">\n<li><strong>Customer understanding<\/strong>: Don\u2019t just look at data, read comments and participate directly in the \u201cdialogue\u201d on social media \u2013 that is the most authentic source of insight.<\/li>\n<li><strong>Quick adaptation to changes<\/strong>: Digital marketing in Vietnam changes monthly, turn \u201ctrial-error\u201d into a competitive advantage.<\/li>\n<li><strong>Dare to experiment with new solutions<\/strong>: In a young market like Vietnam, innovation will help SMEs create a leading advantage.<\/li>\n<\/ul><p><span style=\"background: #f4f4f4; padding:6px 12px; border-radius:3px; display:inline-block;\">According to a recent Nielsen study, 72.13% of Vietnamese consumers are willing to try new products if the message is conveyed with enough differentiation and meets personal needs.<\/span> Therefore, we always recommend SMEs to \u201cclosely follow the market, listen to customers, and do not hesitate to change content strategies or distribution channels when there are new fluctuations.\u201d<\/p><h2 id=\"outro\">Looking back on the journey<\/h2><p>With a team of experienced practical experts, DPS.MEDIA not only helps SMEs reach the right target customers but also creates sustainable strategies in a continuously changing digital environment. The combination of deep knowledge and flexible thinking is the core value that helps us effectively accompany businesses. We believe every business has its own potential to break through if led by the right strategy and implemented by people who truly understand the market. The DPS.MEDIA team always puts itself in the position of the business to build the most suitable solutions, closely aligned with goals and practical implementation capacity.<\/p><p>Start applying the principles we share, experiment with small strategies, and measure results. This is the best way to gradually improve digital marketing effectiveness for your business. If you want to learn more about content strategy, paid advertising, or conversion optimization, do not hesitate to connect with us.<\/p><p>DPS.MEDIA is always ready to accompany Vietnamese SMEs on the journey to conquer the digital market. Share your opinions, questions, or personal experiences by leaving comments below \u2014 together, we will create a stronger and more creative business community on the digital platform. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n   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