{"id":22945,"date":"2025-05-09T12:29:37","date_gmt":"2025-05-09T05:29:37","guid":{"rendered":"https:\/\/dps.media\/tiktok-stories-ads-cach-tan-dung-dinh-dang-moi-nay\/"},"modified":"2025-05-09T12:29:39","modified_gmt":"2025-05-09T05:29:39","slug":"tiktok-stories-ads-how-to-take-advantage-of-this-new-format","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/tiktok-stories-ads-how-to-take-advantage-of-this-new-format\/","title":{"rendered":"TikTok Stories Ads: How to leverage this new format"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>TikTok Stories Ads are opening up a new channel, allowing SMEs to create instant interactions with potential customers in a more natural and effective way.<\/strong> According to DPS.MEDIA's analysis, brands leveraging TikTok Stories Ads have recorded <strong>an engagement rate up to 461% higher compared to traditional ad formats<\/strong>. This stems from the characteristics of Stories \u2013 a concise display format, appearing in a prominent position, encouraging users to connect with brand content instead of skipping like other ad formats.<\/p><p><strong>Why shouldn't you miss out on TikTok Stories Ads?<\/strong> In fact, TikTok has surpassed 70 million users in Vietnam (DataReportal 2024), with over 75% being Gen Z and Millennials \u2013 young customers with strong purchasing power who frequently update trends through Stories. Utilizing Stories Ads not only helps businesses stay ahead of trends, but also <strong>increases the ability to tell brand stories in a relatable way, shaping brand identity directly in the minds of customers<\/strong>. <\/p><p>From experience running hundreds of digital marketing campaigns for SMEs, <strong>DPS.MEDIA has found that brands combining creative content with the Stories platform on TikTok often achieve higher conversion rates<\/strong>, nh\u1edd l\u1ee3i th\u1ebf c\u00e1 nh\u00e2n ho\u00e1 \u2064v\u00e0 t\u00ednh ng\u1eafn g\u1ecdn, \u2018b\u1eaft trend\u2019 nhanh. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t\u200d gi\u00fap Stories Ads \u2063tr\u1edf th\u00e0nh l\u1ef1a \u2063ch\u1ecdn l\u00fd t\u01b0\u1edfng \u0111\u1ec3 gia t\u0103ng nh\u1eadn di\u1ec7n, k\u00e9o traffic v\u1ec1 website\u200d ho\u1eb7c th\u1eadm ch\u00ed tr\u1ef1c ti\u1ebfp ch\u1ed1t \u0111\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng.\u2062 <\/p><p><em>If your business is looking for a breakthrough solution, TikTok Stories Ads is the \u201cnew equation\u201d worth investing in to optimize costs and make a breakthrough on the journey to win digital customers.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/banner.jpg81d9.jpg\" alt=\"Learn about TikTok Stories Ads and the opportunity to reach new customers for SMEs\" title=\"\"><\/p><h2 id=\"tim-hieu-tiktok-stories-ads-va-co-hoi-tiep-can-khach-hang-moi-cho-smes\">Learn about TikTok Stories Ads and opportunities to reach new customers for SMEs<\/h2><h3>What makes the Stories format on TikTok different?<\/h3><p>According to research by Hubspot (2023),<strong>Stories format advertising<\/strong> on social platforms is generating superior engagement rates compared to traditional advertising. TikTok Stories Ads are the perfect combination of naturalness, user-friendliness, and optimized reach. Outstanding features of stories ads on TikTok:<\/p><ul>\n<li>appear fully on the entire screen, captivating and non-disruptive to the viewer's experience.<\/li>\n<li>Optimized for mobile devices, helping SMEs maximize access to young, dynamic customers.<\/li>\n<li>Short duration, easy to create a \u201cFOMO\u201d (fear of missing out) effect from viewers' psychology.<\/li>\n<li>Easily integrates interactive elements such as stickers, direct links, and prominent CTAs.<\/li>\n<\/ul><h3>How can SMEs quickly reach new customers?<\/h3><p>From the perspective of DPS.MEDIA, Stories Ads on TikTok are not only a \u201chot-trend\u201d format but also a new \u201ckey\u201d to unlocking opportunities to increase reach and conversions for SMEs. Evidence from the case study of <strong>domestic cosmetic brand A<\/strong>: after a 14-day TikTok Stories Ads trial campaign, the cost per website visit decreased by 23%, and the messaging rate increased by 47%. This also illustrates the statement of Dr. E.Marketer (2023): <em>\u201cStories ads make users ready to interact because of the feeling that the content appears only once.\u201d<\/em><\/p><p>Below is a summary table of the advantages of Stories Ads for SMEs, using the WordPress table style:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Advantages<\/th>\n<th>Practical benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Full-screen display<\/td>\n<td>Increase brand recall by 60%<\/td>\n<\/tr>\n<tr>\n<td>Short duration, effective<\/td>\n<td>Suitable for concise messages, clear CTA<\/td>\n<\/tr>\n<tr>\n<td>Direct link attachment<\/td>\n<td>Navigating purchases or registrations is extremely easy<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>C\u00e1ch \u200bti\u1ebfp \u2063c\u1eadn\u2064 s\u00e1ng t\u1ea1o & chi\u1ebfn l\u01b0\u1ee3c \u2063cho SMEs<\/h3><p>DPS.MEDIA recommends that SMEs leverage Stories Ads from the perspective of \u201ctelling the most authentic brand story\u201d, utilizing behind-the-scenes (BTS) content, real customer reviews, or 24-hour flash sale contests. By blending <strong>unique creativity<\/strong> with a series of consecutive short content, you will make customers both curious and more engaged.<\/p><p>Strategies learned from the Digital 2024 report (We Are Social) show that combining Stories with Micro Influencers or UGC (User Generated Content) will help SMEs \u201chit the customer\u2019s psychology\u201d \u2013 generating quick feedback, natural sharing, and driving actions right on the platform they love most.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/791487.jpg\" alt=\"Comparing TikTok Stories Ads with traditional ad formats on the platform\" title=\"\"><\/p><h2 id=\"so-sanh-tiktok-stories-ads-voi-cac-dinh-dang-quang-cao-truyen-thong-tren-nen-tang\">Comparing TikTok Stories Ads with traditional ad formats on the platform<\/h2><h3>Key differences between TikTok Stories ads and traditional advertising<\/h3><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Stories Ads<\/th>\n<th>in-feed\/TopView Ads<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Display duration<\/td>\n<td>Short, automatically disappears after 24h<\/td>\n<td>Longer, displayed continuously<\/td>\n<\/tr>\n<tr>\n<td>Interaction<\/td>\n<td><strong>Extremely high<\/strong> (quick feedback, emoji, CTAs)<\/td>\n<td>Traditional, less instant interaction<\/td>\n<\/tr>\n<tr>\n<td>Level of personalization<\/td>\n<td>Good, appears in your friends' story feed<\/td>\n<td>Popular, not deeply personalized<\/td>\n<\/tr>\n<tr>\n<td>Completion rate<\/td>\n<td>Often high thanks to FOMO<\/td>\n<td>Skipped more often<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Competitive advantages for SMEs when choosing Stories Ads<\/h3><ul>\n<li><strong>Hits Gen Z behavior:<\/strong> Theo nghi\u00ean c\u1ee9u c\u1ee7a Business of \u200bApps 2023, 79% gen Z th\u00edch t\u01b0\u01a1ng t\u00e1c nhanh & ti\u1ebfp \u200dc\u1eadn th\u00f4ng tin t\u1ee9c th\u00ec. Stories Ads v\u1eadn d\u1ee5ng t\u00e2m l\u00fd FOMO \u200d(s\u1ee3\u2064 b\u1ecf l\u1ee1) \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 xem h\u1ebft v\u00e0 t\u01b0\u01a1ng t\u00e1c, \u0111i\u1ec1u m\u00e0 \u0111\u1ecbnh d\u1ea1ng truy\u1ec1n th\u1ed1ng tr\u00ean TikTok r\u1ea5t kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/li>\n<li><strong>Optimize budget and results:<\/strong> For SMEs, every advertising dollar must create value. DPS.MEDIA conducted a case study for a local cosmetics brand: shifting budget to Stories ads, after 3 weeks recorded <strong>interaction costs 35% lower, inbox volume doubled<\/strong> compared to the same runtime as traditional In-Feed Ads.<\/li>\n<\/ul><h3>Effective implementation: DPS.MEDIA's perspective<\/h3><ul>\n<li>Not just simply posting advertising content, Stories Ads should combine short \u201ccall to action\u201d prompts such as <em>Swipe up to see shocking deals!<\/em> or integrate polls\/emoji reactions to draw users into the story.<\/li>\n<li>According to Harvard Business Review (2022), brands that personalize experiences on platforms like TikTok through Stories Ads will build <strong>strong emotional connections<\/strong> shortening the conversion journey compared to traditional advertising formats.<\/li>\n<li>DPS.MEDIA recommends that SMEs start A\/B testing Stories ads early using everyday content, a \u201cshort storytelling\u201d format, and combining with local Micro Influencers to create a sense of closeness and authenticity.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_bayrs.jpg\" alt=\"Optimize your advertising budget with strategic tips tailored for Stories Ads\" title=\"\"><\/p><h2 id=\"toi-uu-hoa-ngan-sach-quang-cao-voi-nhung-meo-chien-luoc-danh-rieng-cho-stories-ads\">Optimize your ad budget with strategic tips tailored for Stories Ads<\/h2><h3>Ch\u1ecdn l\u1ecdc m\u1ee5c ti\u00eau & ki\u1ec3m\u200b so\u00e1t \u200ct\u1ea7n su\u1ea5t ph\u00e2n ph\u1ed1i<\/h3><div style=\"margin-bottom:18px;\">\n<p>For small and medium enterprises (SMEs) to maximize their advertising budget on TikTok Stories, <strong>choosing the right campaign objective<\/strong> is truly important. According to a recent study by Harvard Business Review, a personalized audience group can help reduce cost per conversion by 27%. DPS.MEDIA suggests you should:<\/p>\n<ul>\n<li>Focus on a core KPI, such as Views or Clicks, instead of pursuing too many objectives at once.<\/li>\n<li>Apply the Frequency Cap feature to control the number of impressions, avoiding budget waste due to duplicate reach.<\/li>\n<\/ul>\n<p>For example, <strong>case studies<\/strong> recently from a local shoe brand: With only 15 million VND, this brand launched Stories Ads \u2013 limiting frequency to 2 times\/day\/person. Result: ad click-through rate increased by 32%, cost per purchase decreased compared to regular video ads.\n<\/p><\/div><h3>Use creative content and prioritize native formats<\/h3><p>Based on the report from TikTok For Business (2024), <strong>Stories Ads work best when the content blends naturally into the user's entertainment stream.<\/strong>. The DPS.MEDIA team encourages SMEs to experiment with the following elements:<\/p><ul>\n<li>Insert a clear call-to-action such as Swipe up, Hold, or Try now.<\/li>\n<li>Use vertical video angles and short text, highlighting hashtags related to the product\/service.<\/li>\n<li>Create a mini-series of real stories instead of overly polished ads that are easily skipped.<\/li>\n<\/ul><h3>Comparison table of the impact between Stories Ads and regular video ads<\/h3><table class=\"wp-list-table widefat striped\" style=\"width:100%;margin:12px 0;\">\n<thead>\n<tr>\n<th>Ad type<\/th>\n<th>Click-through rate CTR (%)<\/th>\n<th>CPM cost (thousand VND)<\/th>\n<th>Suitable for small budgets?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>stories Ads<\/td>\n<td>1.35<\/td>\n<td>89<\/td>\n<td><span style=\"colour:green;font-weight:bold;\">Yes<\/span><\/td>\n<\/tr>\n<tr>\n<td>Regular video<\/td>\n<td>0.92<\/td>\n<td>143<\/td>\n<td><span style=\"color:#af0c0c;font-weight:bold;\">Not optimized<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"margin-top:14px;\">\n<strong>Perspective of \u2062DPS.MEDIA:<\/strong> stories Ads are not just a new tool, but also a \u201cgolden door\u201d for Vietnamese SMEs to unlock creativity and optimize costs. Don\u2019t be afraid to experiment \u2013 but always rely on transparent measurement metrics to achieve the most practical results.\n<\/div><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/Tiktok.jpg\" alt=\"Create creative content to help Stories Ads make an impression and drive conversions\" title=\"\"><\/p><h2 id=\"xay-dung-noi-dung-sang-tao-giup-stories-ads-gay-an-tuong-va-thuc-day-chuyen-doi\">Create creative content to make Stories Ads impressive and drive conversions<\/h2><h3>Choose standout ideas and personalize Stories Ads content<\/h3><p><strong>Stories \u2062Ads<\/strong> on TikTok are not just about expanding advertising channels but also a powerful storytelling tool. According to DPS.MEDIA\u2019s analysis, the content <em>user-generated<\/em> or closely follow the trends and unique language of each target customer group <strong>higher engagement rate of 47%<\/strong> compared to traditional advertising (eMarketer research, 2024).<\/p><ul style=\"margin-left: 18px;\">\n<li>Start with a question that sparks curiosity or a \u201cplot twist\u201d situation.<\/li>\n<li>Tell the story briefly but emotionally, prioritizing relatable elements (e.g., 24-hour challenge, real customer experiences).<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p\u2064 theo t\u1eebng ng\u00e0nh ho\u1eb7c t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m \u2013 v\u00ed d\u1ee5: trong l\u0129nh v\u1ef1c F&B, t\u1eadn d\u1ee5ng kho\u1ea3nh kh\u1eafc ch\u1ebf bi\u1ebfn m\u00f3n \u0103n nhanh, k\u00e8m hi\u1ec7u \u1ee9ng \u0111\u1ed9ng b\u1eaft \u2062m\u1eaft.<\/li>\n<li>Always include a clear Call-to-Action, optimized for each conversion goal (purchase, fill out form, inbox, etc.).<\/li>\n<\/ul><h3>Effectiveness comparison: Creative Stories Ads vs. traditional ad formats<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Format<\/th>\n<th>Conversion rate (1%)<\/th>\n<th>CTR (%)<\/th>\n<th>Real example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Creative Stories Ads<\/strong><\/td>\n<td>5.2<\/td>\n<td>2.8<\/td>\n<td>Case study: <em>SMEs in the cosmetics industry tripled orders in 1 week<\/em><\/td>\n<\/tr>\n<tr>\n<td>Traditional advertising<\/td>\n<td>2.1<\/td>\n<td>1.2<\/td>\n<td>Static image templates, stereotyped content<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Suggested strategies for creating Stories content that touches customer emotions<\/h3><p><strong>DPS.MEDIA<\/strong> SMEs are recommended to prioritize:<\/p><ul style=\"margin-left: 18px;\">\n<li>Take advantage of \u201cemotional breakthrough\u201d moments \u2013 for example: customers discovering a surprising benefit of the product in a 10-second Story.<\/li>\n<li>Use dynamic video effects and large fonts to quickly convey messages, matching the fast pace of TikTok users (according to Nielsen research, only 1.7 seconds to decide to skip an ad).<\/li>\n<li>Incorporate \u201crhythm breaks\u201d in content: alternate between slow and fast segments to create surprise and maintain attention.<\/li>\n<\/ul><p style=\"margin-top: 14px; margin-bottom: 0;\">\n<strong>DPS.MEDIA's perspective:<\/strong> \u201cInteraction and creativity are key. SMEs should not hesitate to experiment with new formats and storytelling methods, as long as your content is truly \u2018trendy\u2019 and close to real life.\u201d<br>\n<em>Ch\u00fang t\u00f4i \u0111\u00e3 hi\u1ec7n th\u1ef1c h\u00f3a \u0111i\u1ec1u n\u00e0y cho \u2063c\u00e1c kh\u00e1ch h\u00e0ng F&B, gi\u00e1o d\u1ee5c v\u00e0 b\u00e1n l\u1ebb v\u1edbi k\u1ebft\u200b qu\u1ea3 v\u01b0\u1ee3t ngo\u00e0i d\u1ef1 \u0111o\u00e1n.<\/em>\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/80x720.jpgd927.jpg\" alt=\"Measure the effectiveness of Stories Ads campaigns with key metrics\" title=\"\"><\/p><h2 id=\"do-luong-hieu-qua-chien-dich-stories-ads-bang-cac-chi-so-then-chot\">Measure the effectiveness of Stories ads campaigns using key metrics<\/h2><h3>What are the key metrics to prioritize when measuring TikTok stories ads?<\/h3><p>TikTok\u200b Stories Ads \u0111ang tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p SMEs\u200d nh\u1edd kh\u1ea3\u2062 n\u0103ng \u201cch\u1ea1m\u201d v\u00e0o c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng \u2063trong \u200bth\u1eddi gian ng\u1eafn.\u2063 Tuy nhi\u00ean, theo <b>DPS.MEDIA<\/b>, to optimize advertising budgets and achieve real ROI, businesses should not stop at impression and click-through (impression, CTR) metrics. <b>Key metrics reflect deep engagement, quality reach, and actual conversions<\/b> l\u00e0 \u0111i\u1ec1u c\u1ea7n t\u1eadp trung. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen (2023)\u2064 nh\u1ea5n m\u1ea1nh, nh\u00f3m ch\u1ec9 s\u1ed1 \u201cEngagement Rate\u201d v\u00e0 \u201cView-through Rate\u201d l\u00e0 hai y\u1ebfu t\u1ed1 d\u1ef1 b\u00e1o hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t tr\u1ed9i tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p><ul>\n<li><b>Engagement Rate:<\/b> Measures the rate of likes, shares, and comments over total views.<\/li>\n<li><b>View-through Rate (VTR):<\/b> Reflects the percentage of users who watched the entire Story.<\/li>\n<li><b>Conversion:<\/b> Measures the rate of link clicks or completion of desired conversion actions directly from the Story.<\/li>\n<li><b>Cost Per Action (CPA):<\/b> Helps optimize the cost spent for each actual conversion.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Meaning<\/th>\n<th>Practical application<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Engagement Rate<\/td>\n<td><b>Real interactions<\/b> on story<\/td>\n<td>Fashion brand achieved 81% ER, number of inbox messages increased 4 times after 2 weeks<\/td>\n<\/tr>\n<tr>\n<td>VTR<\/td>\n<td>Completion rate<\/td>\n<td>Small cosmetics brand increased VTR from 32% to 54% thanks to personalized messaging<\/td>\n<\/tr>\n<tr>\n<td>CPA<\/td>\n<td>Conversion cost<\/td>\n<td>Reduced CPA by 22% after shortening Story duration<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>A practical case study from a cosmetics client of DPS.MEDIA shows: after optimizing Stories Ads content based on VTR and Engagement Rate indicators, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">number of leads increased by 32% in just one month \u2013 strong evidence that correct data analysis works<\/a> \u2063\u201dch\u1ee7 ch\u1ed1t\u201d s\u1ebd d\u1eabn l\u1ed1i cho th\u00e0nh c\u00f4ng.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/tiktok.jpg\" alt=\"Common mistakes when running Stories Ads and how to quickly fix them\" title=\"\"><\/p><h2 id=\"nhung-loi-thuong-gap-khi-chay-stories-ads-va-cach-khac-phuc-nhanh-chong\">Common mistakes when running Stories Ads and quick fixes<\/h2><h3 style=\"margin-top: 24px;\">Common errors when setting up Stories Ads campaigns<\/h3><ul style=\"margin-left: 18px;\">\n<li><strong>Visuals are not optimized for vertical format<\/strong>: TikTok Stories use a vertical format, but many advertisers still use horizontal or square creatives, leading to important content being lost at the top\/bottom edges.<\/li>\n<li><strong>Copy is too long, lacks a prominent CTA<\/strong>: Stories only last a few seconds, lengthy text dilutes the message and fails to reach Gen Z insights (according to Statista 2023 research).<\/li>\n<li><strong>Target audience is incorrectly selected<\/strong>: Not fully utilizing TikTok\u2019s valuable targeting filters (such as interests, trending behaviors, geo-location), resulting in higher costs and lower effectiveness.<\/li>\n<li><strong>Tracking results is unclear<\/strong>: Without setting up conversion tracking and A\/B testing, SMEs are likely to waste their budget without knowing the cause.<\/li>\n<\/ul><h3>How to quickly fix errors and improve display effectiveness<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-bottom: 24px;\">\n<thead>\n<tr>\n<th><strong>Problem<\/strong><\/th>\n<th><strong>DPS.MEDIA Solution<\/strong><\/th>\n<th><strong>Real example<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Improper design ratio<\/td>\n<td>Specialized 9:16 design; use motion text in the focal frame<\/td>\n<td>XYZ Fashion made an impression when the creative \u201cflash sale\u201d text stood out at the beginning of Stories<\/td>\n<\/tr>\n<tr>\n<td>Long copy, weak CTA<\/td>\n<td>Ph\u1ed1i h\u1ee3p copywriter r\u00fat g\u1ecdn, nh\u1ea5n m\u1ea1nh CTA: \u201cVu\u1ed1t \u200dl\u00ean nh\u1eadn \u01b0u \u0111\u00e3i\u201d<\/td>\n<td>ALO caf\u00e9 chain increased clicks by 381% by keeping only 6 keywords + CTA<\/td>\n<\/tr>\n<tr>\n<td>Audience selection is not appropriate<\/td>\n<td>Build personas from survey data; test with a small group then scale up<\/td>\n<td>Grand opening of Testa spa in Da Nang: target women aged 22-35, interested in skincare<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>DPS.MEDIA's perspective: Leveraging data analysis for continuous optimization<\/h3><p>Thay v\u00ec \u201cset & forget\u201d, doanh nghi\u1ec7p SMEs n\u00ean \u200dth\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra ch\u1ec9 \u2064s\u1ed1 hi\u1ec7u qu\u1ea3 t\u1eebng khung gi\u1edd ph\u00e1t stories: <strong>Number of views || Swipe-up rate || Cost per result<\/strong>. DPS.MEDIA \u200dkhuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 tiktok Analytics & Google Looker Studio \u0111\u1ec3 li\u00ean k\u1ebft d\u1eef li\u1ec7u v\u1edbi k\u1ebft qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf. V\u00ed d\u1ee5, m\u1ed9t \u0111\u1ed1i t\u00e1c ng\u00e0nh F&B c\u1ee7a ch\u00fang m\u00ecnh \u0111\u00e3 scale conversion x2 nh\u1edd\u2062 \u0111i\u1ec1u ch\u1ec9nh Creative theo \u200cph\u00e2n t\u00edch nhi\u1ec7t \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u1eebng\u2064 gi\u1edd \u2013 \u0111\u00e2y l\u00e0 insight qu\u00fd gi\u00e1 m\u00e0 ph\u1ea7n l\u1edbn SMEs th\u01b0\u1eddng b\u1ecf l\u1ee1.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/inkythuatso.com\/uploads\/images\/2021\/11\/logo-tiktok-inkythuatso-2-mesa-de-trabajo-1-27-09-08-20.jpg\" alt=\"Trends in implementing TikTok Stories Ads in Vietnam for SMEs\" title=\"\"><\/p><h2 id=\"xu-huong-trien-khai-tiktok-stories-ads-tai-viet-nam-danh-cho-doanh-nghiep-smes\">Trends in implementing TikTok Stories Ads in Vietnam for SME businesses<\/h2><h3>Potential of Stories Ads for Vietnamese SMEs<\/h3><p><strong>According to a recent study by Statista<\/strong>,More than 75% of global TikTok users interact with story content every week, with Vietnam among the fastest-growing countries in terms of usage frequency for this feature. For small and medium businesses, <span style=\"color:#17a2b8;\">TikTok Stories Ads<\/span> kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng m\u00e0\u200d c\u00f2n t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ebb, n\u0103ng \u0111\u1ed9ng \u2013 ph\u00e2n kh\u00fac \u0111ang chi ti\u00eau m\u1ea1nh\u2062 m\u1ebd tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Criteria<\/th>\n<th>Stories Ads<\/th>\n<th>Traditional advertising<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Format<\/td>\n<td>Short videos, quick interaction<\/td>\n<td>Banner, TVC, long PR articles<\/td>\n<\/tr>\n<tr>\n<td>Cost<\/td>\n<td>Cost-effective, easy to control<\/td>\n<td>High, difficult to measure effectiveness<\/td>\n<\/tr>\n<tr>\n<td>Interaction<\/td>\n<td>Very high, high response rate<\/td>\n<td>Average, many intermediate steps<\/td>\n<\/tr>\n<tr>\n<td>Suitable for SMEs<\/td>\n<td><strong>Very suitable<\/strong><\/td>\n<td>Not optimized<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Creative case study from DPS.MEDIA customers<\/h3><p>A customer in the natural cosmetics sector in Ho Chi Minh City collaborated with DPS.MEDIA to launch a campaign <em>Mini-Story Review<\/em> s\u1eed d\u1ee5ng TikTok Stories Ads. Nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn b\u1eb1ng lo\u1ea1t video 10s k\u1ec3 nhanh \u201ctr\u01b0\u1edbc \u2013 sau khi d\u00f9ng s\u1ea3n ph\u1ea9m\u201d.K\u1ebft qu\u1ea3:<\/p><ul style=\"margin-bottom: 1.5em; margin-top: 1.5em;\">\n<li><strong>Increase online order conversion rate by 60%<\/strong> within 2 weeks.<\/li>\n<li>Cost per click decreased by nearly 50% compared to traditional video ads.<\/li>\n<li>Viewers leave comments and share stories at a rate 3 times higher than regular posts.<\/li>\n<\/ul><h3>Xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o & \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf<\/h3><p>Based on research from <strong>Harvard Business Review<\/strong>, the stories format strongly stimulates FOMO (Fear Of Missing Out) \u2013 a factor that helps SMEs create viral trends on TikTok. According to DPS.MEDIA's observations, the 3 most successful product groups with Stories Ads are:<\/p><ul>\n<li>Beauty products \u2013 refreshing appearance<\/li>\n<li>\u0110\u1ed3 \u0103n nhanh &\u2062 \u0111\u1ed3 u\u1ed1ng gi\u1ea3i kh\u00e1t<\/li>\n<li>Seasonal fashion, unique accessories<\/li>\n<\/ul><p>We believe that SMEs in Vietnam should take advantage <strong>Stories Ads<\/strong> nh\u01b0 \u2063m\u1ed9t \u201cx\u00fac t\u00e1c s\u00e1ng t\u1ea1o\u201d, kh\u1edfi \u0111\u1ed9ng th\u1eed nghi\u1ec7m \u0111a d\u1ea1ng n\u1ed9i dung ng\u1eafn, ch\u00e2n th\u1ef1c v\u00e0 \u0111\u1eadm phong c\u00e1ch c\u00e1 nh\u00e2n th\u01b0\u01a1ng hi\u1ec7u \u2013 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh t\u1ea1o \u200db\u1ee9t ph\u00e1 tr\u00ean TikTok \u2062n\u0103m 2024.<\/p><h2 id=\"outro\">Valuable lessons<\/h2><p>TikTok Stories Ads are opening a new chapter for brand storytelling \u2013 where speed, <a href=\"https:\/\/dps.media\/en\/kols-booking-service\/\" rel=\"nofollow\">authenticity and emotional connection become the keys to attracting modern consumers<\/a>. When businesses, especially SMEs in Vietnam, understand how to leverage this format, <a href=\"https:\/\/dps.media\/en\/category\/tiktok-marketing\/\" rel=\"nofollow\">they can expand their influence and increase communication effectiveness in a fiercely competitive environment<\/a>.<\/p><p>However, to fully exploit the potential of TikTok Stories Ads, not only is creative content needed, but also a strategic mindset regarding performance measurement, accurate target audience identification, and budget optimization. DPS.MEDIA encourages businesses to start experimenting with this format in small campaigns, learning and adjusting to fit their own brand.<\/p><p>The Stories format on TikTok can also become a bridge to integrate with other digital marketing trends such as influencer marketing, AI-powered short videos, and omni-channel strategies. From a strategic perspective, this is an opportunity for Vietnamese SMEs to showcase their brand identity in a flexible, personalized way that is easy to measure for performance.<\/p><p>N\u1ebfu b\u1ea1n c\u00f2n b\u0103n kho\u0103n TikTok Stories Ads li\u1ec7u c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, ho\u1eb7c \u0111ang t\u00ecm c\u00e1ch tri\u1ec3n khai \u200dth\u1eed nghi\u1ec7m m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, DPS.MEDIA lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong h\u00e0nh tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a\u2063 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng s\u1ed1. H\u00e3y \u0111\u1ec3 c\u00e2u \u200cchuy\u1ec7n c\u1ee7a b\u1ea1n \u201ck\u1ec3\u201d theo c\u00e1ch m\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n l\u1eafng nghe.<\/p><p>What do you think about the Stories ad format on TikTok? Don\u2019t hesitate to share your opinion in the comments or join the discussion to find the most effective approach together! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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According to DPS.MEDIA's analysis, brands leveraging TikTok Stories Ads have recorded interaction rates [...]<\/p>","protected":false},"author":4,"featured_media":22946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[288],"tags":[293,181,291,184,294],"class_list":["post-22945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiktok-marketing","tag-chien-luoc-quang-cao","tag-mang-xa-hoi","tag-quang-cao-tiktok","tag-tiep-thi-ky-thuat-so","tag-tiktok-marketing"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=22945"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/22946"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=22945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=22945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=22945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}