{"id":22916,"date":"2025-05-07T12:32:10","date_gmt":"2025-05-07T05:32:10","guid":{"rendered":"https:\/\/dps.media\/vi-sao-hon-5-400-khach-hang-da-tin-tuong-chon-dps-media\/"},"modified":"2025-05-07T12:32:13","modified_gmt":"2025-05-07T05:32:13","slug":"why-more-than-5-400-customers-trusted-choose-dps-media","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/why-more-than-5-400-customers-trusted-choose-dps-media\/","title":{"rendered":"Why have more than 5,400 customers trusted and chosen DPS.MEDIA?"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> <strong>More than 5,400 businesses have chosen DPS.MEDIA because we not only provide digital marketing solutions but also accompany customers to increase revenue and build sustainable brands.<\/strong> In the context of fierce market competition, <a href=\"https:\/\/dps.media\/en\/comprehensive-media-services\/\" rel=\"nofollow\">choosing the right digital marketing partner determines the success of many businesses \u2013 and we proudly affirm<\/a>: <em>that the success of our customers is the greatest mission of DPS.MEDIA.<\/em><\/p><p>Real data shows, <strong>87% customers returned to cooperate with DPS.MEDIA for new campaigns<\/strong>, thanks to professionalism and transparency in every service we implement. <strong>Each solution is \"tailored\" closely to business goals:<\/strong> from increasing potential customers, optimizing marketing budgets to improving conversion efficiency.<\/p><p><strong><em>Why is this important to you?<\/em><\/strong> <em>Because choosing the right strategic partner helps businesses save time, limit risks, and create outstanding results.<\/em> DPS.MEDIA continuously updates the latest trends and techniques to ensure every campaign leads the market, helping customers' brands stand out and conquer consumer trust.<\/p><p><strong>More than just a service provider, we commit to becoming your long-term companion, wholeheartedly consulting to help your business grow strongly in the digital transformation journey.<\/strong> That is why more and more customers place their full trust in DPS.MEDIA.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/banner.jpg81ae.jpg\" alt=\"The story of building trust from the numbers that speak\" title=\"\"><\/p><h2 id=\"cau-chuyen-tao-dung-niem-tin-tu-nhung-con-so-biet-noi\">The story of building trust from the numbers that speak<\/h2><h3>The numbers that speak \u2013 A cornerstone for business trust<\/h3><p><strong>5.400+<\/strong> Customer trust is not just statistics; it is also evidence of a sustainable journey accompanying businesses from the start to growth. According to Harvard Business Review research (2023), 70% of SMEs choose digital marketing partners based on reputation and strength from practical data. Thanks to applying <strong>measurement mindset<\/strong> and strict ROI analysis, DPS.MEDIA has helped many SME projects achieve sustainable growth, optimizing advertising costs from 18-25% quarterly.<\/p><table class=\"wp-block-table\">\n<tbody>\n<tr>\n<th scope=\"col\">Number of customers<\/th>\n<th scope=\"col\">Retention rate of cooperation<\/th>\n<th scope=\"col\">Typical industries<\/th>\n<\/tr>\n<tr>\n<td><strong>5.487<\/strong><\/td>\n<td>82%<\/td>\n<td>Fashion, Education, FN&amp;B, Technology<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Proving results through each practical campaign<\/h3><ul>\n<li><strong>Cosmetics V. (2022):<\/strong> Implemented Digital Performance, increased online sales by +48% after 6 months, optimized advertising budget by 21% compared to the market.<\/li>\n<li><strong>Education partner L.:<\/strong> DPS.MEDIA built a multi-channel solution, helping increase online student registrations from 35 to 210\/day \u2013 excerpted from internal reports.<\/li>\n<li><strong>Expert quote:<\/strong> \u201cSmall and medium-sized enterprises often succeed when they experiment quickly, measure tightly, and continuously optimize. DPS.MEDIA successfully fulfills all 3 of these factors.\u201d (Ph\u1ea1m Qu\u1ed1c K\u1ef3,Young Entrepreneur Magazine 2023).<\/li>\n<\/ul><h3>Commitment to transparency and accompanying development<\/h3><ul>\n<li><b>Clear communication, transparent reporting at every stage.<\/b><\/li>\n<li><b>Optimize effectiveness based on listening and personalization for each industry.<\/b><\/li>\n<li><b>Focus on building long-term trust, continuously updating the latest digital trends.<\/b><\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/0980_n.jpge8ea.jpg\" alt=\"Fully understanding the essence of the business to design a unique transformation journey\" title=\"\"><\/p><h2 id=\"hieu-tron-ven-ban-chat-doanh-nghiep-de-thiet-ke-hanh-trinh-chuyen-doi-rieng-biet\">Fully understanding the essence of the business to design a unique transformation journey<\/h2><h3>Deeply exploring the DNA of each business<\/h3><p><strong>DPS.MEDIA<\/strong> Believing that every business carries a unique imprint \u2013 a \"DNA\" that cannot be copied. We invest time in fieldwork, interviewing leadership teams, employees, and core customers to fully understand starting points, milestones, pains, strengths, and challenges related to digital transformation and marketing. According to John Kotter (Harvard Business Review, 2021), <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">only solutions originating from a true understanding of the organization's essence can create sustainable transformation.<\/a>.<\/p><h3>One solution \u2013 One journey, no copying<\/h3><p>Meeting the characteristics of Vietnamese small and medium enterprises, every strategy at DPS.MEDIA is \"tailor-made\". Without applying international machine formulas, DPS.MEDIA focuses on deeply exploiting insights, applying models <b>Customer Journey Mapping<\/b> and data analysis tools to personalize digital transformation experiences.<\/p><ul style=\"margin-top:15px;margin-bottom:15px;line-height:1.8;\">\n<li><strong>Case study:<\/strong> In the 2021 season, an SME pharmacy chain headquartered in Ho Chi Minh City faced a decline in sales and operational disruptions. DPS.MEDIA analyzed business processes and target customer behaviors, then built a multi-channel advertising solution connected with the internal CRM system. As a result, third-month sales exceeded 15%, returning customers doubled, and ROI reached 2.7 times.<\/li>\n<\/ul><h3>Illustration table of the process for building a specific transformation journey<\/h3><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Step<\/th>\n<th>Targets<\/th>\n<th>Expected results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1. Discover &amp; Analyze the Core Nature Clearly<\/td>\n<td>Deeply understand core values and unique bottlenecks<\/td>\n<td>Overall business map<\/td>\n<\/tr>\n<tr>\n<td>2. Design a unique transformation journey<\/td>\n<td>Build personalized touchpoints<\/td>\n<td>Seamless Transformation &amp; Suitable for Business Spirit<\/td>\n<\/tr>\n<tr>\n<td>3. Fine-tune \u2013 Continuous evaluation<\/td>\n<td>Test, measure, and continuously optimize<\/td>\n<td>Sustainable growth performance<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p style=\"margin-top:18px;\"><b>Our philosophy:<\/b> \u201cEvery business is a different journey.\u201d That is why more than 5,400 customers have trusted DPS.MEDIA as their digital transformation and strategic marketing partner continuously since 2017.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_11488.jpg\" alt=\"Accompanying SMEs to overcome challenges in the new digital era\" title=\"\"><\/p><h2 id=\"dong-hanh-cung-doanh-nghiep-smes-vuot-qua-thach-thuc-digital-thoi-dai-moi\">Accompanying SMEs to overcome challenges in the new digital era<\/h2><h3>Flexible digital solution \u2013 \"Tailor-made\" for Vietnamese SMEs<\/h3><p>Numbers from <b>Digital Transformation Report 2023 (Boston Consulting Group)<\/b> pointed out that over 70% of SMEs face digital implementation barriers due to budget constraints and lack of expertise. DPS.MEDIA recognizes that within these challenges, SMEs have breakthrough opportunities if they choose the right companion \u2013 a partner who understands industry specifics and Vietnamese consumer psychology. We always build \"just right\" strategies for each business, combining real market data and the latest MarTech technology to optimize budgets and closely follow growth targets.<\/p><ul>\n<li><b>Strategic consulting:<\/b> Deeply analyze customer insights, design optimized conversion funnels for each industry.<\/li>\n<li><b>Flexible deployment:<\/b> Customize solutions according to each operational scale, limiting excess costs.<\/li>\n<li><b>Clear measurement results:<\/b> Transparent reports \u2013 growth metrics are always the main measure.<\/li>\n<\/ul><h3>Case Study: 130% revenue growth for Ha Nam interior brand<\/h3><p>A typical example: Thanks to applying <b>Performance Marketing campaigns<\/b> integrating SEO + Paid Media + Automation, after only 6 months, DPS.MEDIA's interior industry client in Ha Nam has increased online revenue by 130 million VND, reduced advertising costs by 23 million VND compared to the same period (data from reports throughout Q1-II\/2023). This success comes from personalized content \u2013 \"tailored\" to each customer segment, multi-channel connection, and strict control of campaign effectiveness.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>metrics<\/th>\n<th>Before cooperation<\/th>\n<th>After 6 months with DPS.MEDIA<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>online revenue<\/td>\n<td>120 million\/month<\/td>\n<td>276 million\/month<\/td>\n<\/tr>\n<tr>\n<td>Marketing costs<\/td>\n<td>30 million\/month<\/td>\n<td>23 million\/month<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>1,1%<\/td>\n<td>2,7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Commitment to transparency \u2013 Real value for each business<\/h3><p>Customers trust choosing DPS.MEDIA not only because of the ability to continuously update new methods like AI, Big Data, but also because of transparent commitments, focusing on effectiveness. We accompany SMEs closely from the idea stage to implementation, <b>ensuring every expense is a specific \"value investment\"<\/b>. DPS.MEDIA's viewpoint is: <i>\"The development of our customers is our most sustainable success.\"<\/i><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-video.jpgea1b.jpg\" alt=\"Flexible solutions suitable for every budget and development goal\" title=\"\"><\/p><h2 id=\"giai-phap-linh-hoat-phu-hop-cho-moi-ngan-sach-va-muc-tieu-phat-trien\">Flexible solutions suitable for every budget and development goal<\/h2><h3>Diverse services, customized for each business<\/h3><p>DPS.MEDIA believes that there is no fixed solution for every business. We provide diverse service packages that can be adjusted according to each budget level \u2013 from the Starter package for startups, to comprehensive optimization solutions for small and medium-sized enterprises. According to Harvard Business Review research (2022), the \u201cbespoke marketing\u201d model \u2013 a personalized approach for each business \u2013 helps increase ROI efficiency by up to 37% compared to mass solutions. By listening to each customer's development goals, DPS.MEDIA builds flexible plans, step by step from defining target customer profiles to measuring and optimizing advertising costs without waste.<\/p><ul style=\"margin-left:1.5em;\">\n<li><b>Reasonable costs<\/b> \u2013 Maximizing budget utilization, focusing on the right customer targets.<\/li>\n<li><b>Quick adaptation<\/b> \u2013 Pivot strategies according to context, changing when the market fluctuates.<\/li>\n<li><b>24\/7 support<\/b> \u2013 Updating solutions, real-time reports, and in-depth consulting at each stage.<\/li>\n<\/ul><h3>Success beyond expectations from flexibility<\/h3><p>A case study demonstrating the power of flexibility is the digital marketing campaign of \u201cPapacake\u201d, a bakery in Ho Chi Minh City. With a modest budget of only 15 million\/month, DPS.MEDIA implemented a multi-platform advertising solution, optimized weekly based on real collected data. Results in 3 months: order volume increased 3 times, conversion rate reached 8.7%. The flexibility in budget allocation between Facebook, Google, and Zalo according to seasons \u2013 which according to McKinsey report (2023) is the decisive factor helping SMEs seize rapid growth opportunities \u2013 created a difference for Papacake, proving that every budget can be profitable if planned intelligently.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Service packages<\/th>\n<th>Minimum budget<\/th>\n<th>Key features<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Starter<\/td>\n<td>5 million VND\/month<\/td>\n<td>Strategic consulting, basic advertising, regular reports<\/td>\n<\/tr>\n<tr>\n<td>Growth<\/td>\n<td>15 million VND\/month<\/td>\n<td>Multi-platform, optimized conversion, data analysis<\/td>\n<\/tr>\n<tr>\n<td>Enterprise<\/td>\n<td>Customized according to needs<\/td>\n<td>Automation, integrated CRM, advanced measurement<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Reputation from companionship and continuous updates<\/h3><p>The success of more than 5,400 customers comes not only from tools but mainly from <b>flexibility in thinking and deployment models<\/b> \u2013 a prominent characteristic identified by Peter Drucker in \u201cThe Practice of Management\u201d (Harper &amp; Row, 1954): \u201cA sustainable business is one that knows how to quickly adapt to change.\u201d DPS.MEDIA always updates new technologies, tests effective marketing models, and proactively advises each different industry group. This close partnership has created distinctive value and is highly appreciated by SME customers in Vietnam.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/finkl1.jpg\" alt=\"Commitment to transparency and measuring effectiveness at every implementation step\" title=\"\"><\/p><h2 id=\"cam-ket-minh-bach-va-do-luong-hieu-qua-tung-buoc-trien-khai\">Commitment to transparency and measuring effectiveness at every implementation step<\/h2><h3>Detailed measurement, transparency from each indicator<\/h3><p>At DPS.MEDIA, we understand that <strong>every Digital Marketing strategy needs transparency<\/strong> from implementation steps to final results. Based on <em>research by Andrew Chen (2021)<\/em>, \u201cData transparency brings trust and peace of mind to digital investment businesses.\u201d We provide real-time reporting systems, automatic updates on separate dashboards for each customer, helping SMEs monitor live data from multiple channels without wasting time on aggregation.<\/p><ul style=\"list-style-type: disc; margin-left: 24px;\">\n<li><b>KPI index analysis reports<\/b>: traffic, leads, conversion, etc., transparent by each phase<\/li>\n<li><b>Performance comparison with industry benchmarks<\/b><\/li>\n<li><b>Improvement proposals based on actual data<\/b><\/li>\n<\/ul><h3>Practical results proven by data<\/h3><p>Transparency always goes hand in hand with <strong>clear effectiveness measurement.<\/strong>. One typical case study: The \u201cGrowth hacking for Oanh Spa\u201d project \u2013 after 04 weeks of implementing the campaign on Facebook &amp; Google Ads, Oanh Spa achieved <b>a conversion rate increase of 160% compared to the industry average<\/b>.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Before the campaign<\/th>\n<th>After 4 weeks<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Registrations<\/td>\n<td>85\/week<\/td>\n<td>221\/week<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>4.5%<\/td>\n<td>11.8%<\/td>\n<\/tr>\n<tr>\n<td>Cost\/lead<\/td>\n<td>92,000 VND<\/td>\n<td>49,000 VND<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Industry perspective: Measurement is the key to optimizing SME budgets<\/h3><p>Based on <strong>the \u201cDigital Marketing in Asia 2023\u201d report by Deloitte<\/strong>, the use of automatic measurement tools combined with transparent control helps SMEs optimize costs by up to 38% and increase reliability for marketing investment decisions.<br>\nThe factors that <b>DPS.MEDIA commits to:<\/b><\/p><ul style=\"list-style-type: disc; margin-left: 24px;\">\n<li>Sharing all raw data, no data concealment<\/li>\n<li>Transparent reconciliation between customers &amp; agency weekly<\/li>\n<li>Every implementation step has reports explaining reasons and results<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/mbnail.jpgf045.jpg\" alt=\"Sharing practical experience and exclusive advice for sustainable growth\" title=\"\"><\/p><h2 id=\"chia-se-kinh-nghiem-thuc-chien-va-loi-khuyen-doc-quyen-cho-tang-truong-ben-vung\">Sharing practical experience and exclusive advice for sustainable growth<\/h2><h3>Practical experience in the Vietnamese market: Differentiation from understanding SME businesses<\/h3><p style=\"margin-bottom: 1.5em;\">\n<strong>At DPS.MEDIA<\/strong>, every project is \u201ctailored\u201d based on industry specifics and customer behavior in Vietnam. We do not apply international formulas rigidly but always experiment, measure, and optimize channels \u2013 from <b>Google, Facebook<\/b> to <b>Zalo, TikTok<\/b>. <em>According to Harvard Business Review (2022)<\/em>, Vietnamese SMEs grow more sustainably when they identify the right key channels instead of \u201cjoining every battle\u201d aimlessly. We once helped a pharmaceutical brand facing limited budget challenges, focusing only on optimizing Google Ads &amp; Data Analytics, increasing conversion rates by 2.5 times after three months of optimization.<\/p><h3>Exclusive advice: Focus on customer lifecycle &amp; measure real performance<\/h3><ul style=\"margin-bottom: 1.5em; list-style-type: disc; margin-left: 1.5em;\">\n<li>Measure ROI more accurately with models <b>Attribution<\/b> \u2013 not relying on vanity metrics.<\/li>\n<li>Apply strategy <b>OMNICHANNEL<\/b> like designing customer journey maps \u2013 based on behavioral data from each stage.<\/li>\n<li><strong>Optimize SME resources<\/strong>: first automated marketing solution <i>helps reduce operating costs.<\/i> helps reduce operating costs.<\/li>\n<\/ul><h3>Comparison of practical strategies: DPS.MEDIA vs. Traditional communication methods<\/h3><table class=\"wp-list-table widefat fixed striped\" style=\"margin-bottom: 1.5em;\">\n<thead>\n<tr>\n<th>Method<\/th>\n<th>DPS.MEDIA<\/th>\n<th>Traditional<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Optimize budget<\/td>\n<td>Continuous measurement, realtime adjustment<\/td>\n<td>Fixed budget spending, inflexible<\/td>\n<\/tr>\n<tr>\n<td>Focus on customers<\/td>\n<td>Personalize by segment<\/td>\n<td>Mass marketing, little segmentation<\/td>\n<\/tr>\n<tr>\n<td>Performance reporting<\/td>\n<td>Intuitive dashboard, in-depth analysis<\/td>\n<td>Manual reporting, slow<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA\u2019s viewpoint<\/strong>: <em>To achieve sustainable growth, you must have a mindset of continuous testing \u2013 learning instead of \u201cbeing safe in familiar zones.\u201d The most important thing is to create real value for the end customer through personalized digital experiences.<\/em><\/p><h2 id=\"outro\">Your past journey<\/h2><p>More than 5,400 customers are not just numbers but living proof of trust in the strategy, service quality, and sustainable companionship that DPS.MEDIA brings to the Vietnamese business community, especially SMEs. We are proud to have become a strategic partner on the digital transformation journey of thousands of multi-sector brands with localized and effective Digital Marketing solutions.<\/p><p>In an increasingly competitive business world, understanding the market and choosing the right strategic partner is a vital factor. DPS.MEDIA not only provides services but also transfers mindset, knowledge, and practical solutions \u2014 the tool for Vietnamese businesses to confidently position and grow on the digital platform.<\/p><p>If you are a business owner looking for a clear direction for your brand in the digital space, this might be the right time to start taking action. Review your current digital communication strategy and don\u2019t hesitate to apply what you have learned practically \u2014 DPS.MEDIA is always ready to accompany and support you every step of the way.<\/p><p>Don\u2019t forget to share your thoughts or stories about your marketing journey for your business \u2014 we look forward to hearing feedback from the community. Comment below or join the discussion to develop and spread digital value in the new era. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n     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In the context of fierce market competition, choosing the right digital marketing partner determines [\u2026]<\/p>","protected":false},"author":11,"featured_media":22917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,1187],"tags":[402,463,160,465,152,353,464],"class_list":["post-22916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-xay-dung-thuong-hieu","tag-chien-luoc-tiep-thi","tag-dich-vu-khach-hang","tag-digital-marketing","tag-kinh-doanh","tag-marketing","tag-phat-trien-doanh-nghiep","tag-truyen-thong-ky-thuat-so"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=22916"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/22917"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=22916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=22916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=22916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}