{"id":22818,"date":"2025-05-03T12:30:24","date_gmt":"2025-05-03T05:30:24","guid":{"rendered":"https:\/\/dps.media\/cac-nganh-nen-tap-trung-ban-hang-tren-tiktok-shop\/"},"modified":"2025-05-03T12:30:27","modified_gmt":"2025-05-03T05:30:27","slug":"industries-should-focus-on-selling-on-tiktok-shop","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/industries-should-focus-on-selling-on-tiktok-shop\/","title":{"rendered":"Industries to focus on selling on TikTok Shop"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Right now, TikTok Shop is becoming a \u201cgolden land\u201d for businesses wanting to expand online sales channels with outstanding growth speed. According to DataReportal 2024 statistics, <strong>up to 41.1 million TikTok users in Vietnam have purchased at least one product through this platform in the first 6 months of the year<\/strong>, a number that no traditional e-commerce platform has achieved in such a short time. <strong>So, which industries should focus on exploiting TikTok Shop to break through sales?<\/strong><\/p><p>From the perspective of DPS.MEDIA \u2013 a unit that has accompanied hundreds of SMEs, we see <strong>3 extremely suitable industry groups to focus on developing sales on TikTok Shop:<\/strong> <em>Beauty \u2013 Fashion \u2013 Accessories<\/em>; <em>Fast-moving consumer goods and Food &amp; Beverage<\/em>; <em>Home appliances, Lifestyle, Gadgets<\/em>. These are not only the industries with the highest \u201cview and buy\u201d rates on TikTok, but also possess strong viral potential thanks to review campaigns, livestreams, and hashtag challenges. The key point lies in: <strong>TikTok Shop is not a \u201cprice competition\u201d platform, but a playground for real experiences, emotions, and the viral potential of short video content.<\/strong> This is extremely suitable for industries with image factors, fast trend updates, or creating strong FOMO (fear of missing out) effects.<\/p><p>If your business operates in these fields, serious investment in TikTok Shop can help <strong>achieve breakthrough revenue in a short time, while building a loyal customer community through this platform.<\/strong> <em>Being a pioneer in this new e-commerce \u201cwave\u201d will create remarkable competitive advantages, instead of waiting until the market becomes saturated like traditional platforms.<\/em><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/4x1024.jpg\" alt=\"Overview of TikTok Shop and breakthrough opportunities for SMEs\" title=\"\"><\/p><h2 id=\"toan-canh-tiktok-shop-va-co-hoi-but-pha-cho-doanh-nghiep-smes\">Overview of TikTok Shop and breakthrough opportunities for SMEs<\/h2><h3>Current status and potential of TikTok Shop for SMEs<\/h3><p>Theo\u200b DPS.MEDIA, TikTok Shop n\u1ed5i l\u00ean\u2062 kh\u00f4ng ch\u1ec9 nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng ti\u00eau khi\u1ec3n m\u00e0 c\u00f2n l\u00e0 \u201cchi\u1ebfc\u200c n\u00f4i\u201d cho c\u00e1c doanh\u2062 nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba (SMEs) chuy\u1ec3n m\u00ecnh. D\u1eef li\u1ec7u t\u1eeb McKinsey & \u200bCompany cu\u1ed1i \u2063n\u0103m 2023 cho th\u1ea5y,  <strong>54.1 million Gen Z customers in Vietnam prioritize shopping via TikTok Shop<\/strong>. This opens opportunities for SMEs to leverage viral marketing and brand positioning with optimal costs. Besides, TikTok\u2019s content distribution algorithm helps SMEs reach the right potential customer segments, increasing conversion rates without needing large budgets like traditional e-commerce platforms.\n<\/p><h3>Which industries should fully leverage the advantages of selling on TikTok Shop?<\/h3><ul style=\"padding-left: 20px;\">\n<li><b>S\u1ea3n ph\u1ea9m th\u1eddi trang & ph\u1ee5 ki\u1ec7n:<\/b> Nhi\u1ec1u ch\u1ee7 shop \u200cnh\u1ecf \u0111\u00e3 \u201cb\u1ee9t ph\u00e1\u201d nhanh ch\u00f3ng nh\u1edd c\u00e1c clip mix&match,ph\u1ed1i \u0111\u1ed3 ng\u1eafn thu h\u00fat h\u00e0ng tr\u0103m ngh\u00ecn l\u01b0\u1ee3t xem\/th\u1ea3 tim trong 24h.<\/li>\n<li><b>M\u1ef9\u2062 ph\u1ea9m & ch\u0103m s\u00f3c c\u00e1 nh\u00e2n:<\/b> Real reviews, product trial livestreams help increase trust, reduce barriers to online shopping.<\/li>\n<li><b>Household items, home decor:<\/b> Instructional videos, product usage tips recorded a growth rate of 43%, according to Insider Intelligence reports.<\/li>\n<li><b>Food, local specialties:<\/b> A typical case study is the brand <strong>B\u00e1nh Tr\u00e1ng C\u00f4 Ba<\/strong> in An Giang, which in just 3 months increased order volume on TikTok Shop by 4 times compared to before, thanks to optimizing trending hashtags and interactive minigames.<\/li>\n<li><b>Handmade, personal creative products:<\/b> The \"storytelling\" factor and behind-the-scenes content are easy to go viral, helping SMEs build a loyal community.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"margin-top:20px;\">\n<thead>\n<tr>\n<th>Industry<\/th>\n<th>Content types that attract<\/th>\n<th>Growth index<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Fashion<\/td>\n<td>Shop owners livestream outfit combinations<\/td>\n<td>+47% purchases\/day<\/td>\n<\/tr>\n<tr>\n<td>Cosmetics<\/td>\n<td>Realistic reviews after use<\/td>\n<td>+39% repeat customers<\/td>\n<\/tr>\n<tr>\n<td>Local specialties<\/td>\n<td>Storytelling of product origin<\/td>\n<td>+62% brand recognitions<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>From cooperation experience with hundreds of Vietnamese SMEs, DPS.MEDIA observed: <strong>SMEs should prioritize deploying diverse, creative short content, leveraging the strong influence of micro-local influencers and combining minigames, hot trends on TikTok.<\/strong>With the ability to quickly measure the effectiveness of each campaign, TikTok Shop is currently an \"amplifier\" optimizing to help SMEs break through revenue just after a few weeks of campaign deployment.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/267505.jpg\" alt=\"Fashion and youthful accessories leading digital consumer trends\" title=\"\"><\/p><h2 id=\"nganh-thoi-trang-va-phu-kien-tre-trung-dan-dau-xu-huong-tieu-dung-so\">Fashion and accessories for young people leading digital consumer trends<\/h2><h3 style=\"margin-bottom:8px;\">Consumer motivation from Gen Z: Shaping the online fashion market<\/h3><p><strong>From DPS.MEDIA's perspective<\/strong>,\u200d nh\u00f3m\u200c kh\u00e1ch h\u00e0ng tr\u1ebb l\u00e0 nh\u00e2n t\u1ed1 b\u00f9ng n\u1ed5 cho doanh s\u1ed1 ng\u00e0nh th\u1eddi trang v\u00e0 ph\u1ee5 ki\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng\u200c TikTok Shop.Theo \u2062nghi\u00ean c\u1ee9u trong\u2063 s\u00e1ch \u201cDigital Marketing trends 2023\u201d (Tr\u01b0\u1eddng \u0110H Kinh t\u1ebf\u200b TP.HCM), h\u01a1n 60% h\u00e0nh vi\u2064 mua s\u1eafm online c\u1ee7a Gen Z xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c trend, th\u1eed th\u00e1ch\u200c viral ho\u1eb7c \u0111\u00e1nh gi\u00e1 c\u00e1 nh\u00e2n tr\u00ean video ng\u1eafn. tiktok t\u1ea1o ra m\u00f4i \u200btr\u01b0\u1eddng m\u00e0 m\u1ecdi tr\u1ea3i\u2063 nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, c\u1ea3m x\u00fac \u0111\u1ec1u \u0111\u01b0\u1ee3c chia s\u1ebb ngay l\u1eadp t\u1ee9c, \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t \u200cti\u1ebfp c\u1eadn\u200d nhanh ch\u00f3ng t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p><h3 style=\"margin-bottom:8px;\">Outstanding growth thanks to KOC\/KOL and micro-influencers<\/h3><ul style=\"margin-left:20px;\">\n<li><strong>DPS.MEDIA's advice:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u n\u00ean h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c KOC\/KOL tr\u1ebb, t\u1eadn d\u1ee5ng\u2062 \u201chaul\u201d, \u201cunboxing\u201d, \u201cmix&match\u201d. \u0110\u00e2y l\u00e0 d\u1ea1ng n\u1ed9i dung \u2064d\u1eabn \u0111\u1ea7u t\u1ec9 l\u1ec7 \u2063chuy\u1ec3n \u0111\u1ed5i\u200d (conversion \u200drate) tr\u00ean TikTok Shop.<\/li>\n<li>Additionally, micro-influencers are also promoting local brand products through authentic reviews, creating huge \u201cFOMO\u201d among young customer groups.<\/li>\n<li>For example, Puma Vietnam's 2023 \u201c#DoYou\u201d campaign recorded a 32% order increase in just 2 weeks thanks to product trial videos by young influencers.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"margin:24px 0;\">\n<thead>\n<tr>\n<th>Hot products<\/th>\n<th>Effective content types<\/th>\n<th>Sales growth rate*<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Local brand T-shirts<\/td>\n<td>Mix outfit trends<\/td>\n<td>+28%<\/td>\n<\/tr>\n<tr>\n<td>Handmade accessories<\/td>\n<td>Unboxing, storytime<\/td>\n<td>+35%<\/td>\n<\/tr>\n<tr>\n<td>Sneaker shoes<\/td>\n<td>Haul, mix and match challenge<\/td>\n<td>+20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p style=\"font-size:13px;font-style:italic;\">*Survey data of SMEs collected by DPS.MEDIA 2023-2024<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/k-shop.jpg\" alt=\"Beauty and cosmetics taking advantage of the instant beauty trend on TikTok\" title=\"\"><\/p><h2 id=\"lam-dep-va-my-pham-tan-dung-trao-luu-lam-dep-tuc-thi-tren-tiktok\">Beauty and cosmetics leveraging instant beauty trends on TikTok<\/h2><h3 style=\"font-size: 1.15em; margin-top: 15px;\">Breakthrough in sales thanks to micro-trends and viral reviews<\/h3><p><strong>According to McKinsey 2023 report<\/strong>, 78% of Gen Z customers in Vietnam are willing to try new cosmetics products after watching only 1-2 \u201ctransformation\u201d review videos on TikTok. DPS.MEDIA also observed that successful brands on TikTok Shop fully leverage micro-trends: turning skincare products, lipsticks, foundations into \u201cheroes\u201d overnight thanks to real trial videos, honest review feedback, or transformation challenges.<\/p><ul>\n<li><strong>The power of instant beauty:<\/strong> Users want immediate appearance changes, \u201cbefore-after\u201d demos with fast real-time videos quickly go viral.<\/li>\n<li><strong>KOLs, beauty creators rise:<\/strong> Influencers not only inspire but also directly \u201ccall to action\u201d \u2013 customers place orders immediately with just one tap after watching.<\/li>\n<li><strong>The advantage of Shop CTA:<\/strong> By integrating the \u201cBuy Now\u201d button, videos answering questions and usage instructions help increase conversion rates up to 40% (Case study: Luna Beauty, Feb 2024).<\/li>\n<\/ul><table class=\"wp-block-table\" style=\"width: 100%; margin: 20px 0;\">\n<thead>\n<tr>\n<th>Micro-trend<\/th>\n<th>Typical product types<\/th>\n<th>Outstanding results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>60s \u201ctransformation\u201d makeup<\/td>\n<td>Cushion, tint lipsticks<\/td>\n<td><strong>+52%<\/strong> Purchases within 7 days<\/td>\n<\/tr>\n<tr>\n<td>Fast skincare<\/td>\n<td>Sunscreen, serum, cream<\/td>\n<td>Ad CTR: <strong>21%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>\u201cClean girl\u201d challenge<\/td>\n<td>Facial cleansers, light moisturizers<\/td>\n<td>Sales increase <strong>3 times<\/strong> weekly average<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA<\/strong> Beauty SMEs are advised to continuously update new trends, quickly test real content \u2013 flexibly on TikTok Shop. Harvard Business Review (2023) research also shows that the shorter the brand\u2019s trend response time, the higher the brand recall and sales \u2013 this is the key model for success in the booming short-form video cosmetics era.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/shop-1.jpg\" alt=\"Home appliances and smart technology connecting modern consumers\" title=\"\"><\/p><h2 id=\"do-gia-dung-va-cong-nghe-thong-minh-ket-noi-nguoi-tieu-dung-hien-dai\">Smart home appliances and technology connecting modern consumers<\/h2><h3>Increasing emotional connection with customers through real product experiences<\/h3><p><strong>Smart home appliances<\/strong> Not only meeting convenience needs but also sparking consumer curiosity about new technology. According to McKinsey (2023), smart home products have high interaction and conversion rates when customers see, hear, and feel through short videos. TikTok Shop provides a visual platform with many real trial formats \u2013 where sellers explain, \u201cunbox,\u201d or even livestream how to use robot vacuum cleaners, air fryers\u2026 Marketing effectiveness surpasses traditional channels by leveraging <strong>multi-dimensional interaction power<\/strong> and quickly building trust with young customers.<u>DPS.MEDIA sees that SMEs selling home appliances and technology should prioritize TikTok Shop for their breakthrough sales strategy in 2024.<\/u><\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Trending products<\/th>\n<th>Outstanding introduction formats<\/th>\n<th>Order growth time<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Robot vacuum cleaner<\/td>\n<td>Real home test livestream<\/td>\n<td>30 days<\/td>\n<\/tr>\n<tr>\n<td>Oil-free air fryer<\/td>\n<td>Share recipes with usage instructions<\/td>\n<td>14 days<\/td>\n<\/tr>\n<tr>\n<td>Fingerprint lock<\/td>\n<td>Demo video \u2013 simulated security breach scenario<\/td>\n<td>45 days<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"margin-top:24px;margin-bottom:16px;\">\n    <strong>Case \u2063study:<\/strong> Brand XYZ\u2062 Home Appliances launched the campaign \u201cTouch \u2013 \u200dOpen \u2013 Safe \u200dwith just one touch\u201d with a series of experimental electronic lock videos on TikTok Shop, combined with real customer feedback. <strong>Results:<\/strong> Sales growth of 210%\u2064 just after 2 weeks of launching the new product, the complaint rate about quality decreased by \u206250% \u2062compared to\u200b selling through traditional platforms.\n<\/div><ul style=\"margin-bottom:24px;\">\n<li><strong>Suggested solutions:<\/strong> Use KOLs or specialized TikTokers to review technology to increase professionalism.<\/li>\n<li><strong>DPS.MEDIA recommends:<\/strong> Optimize short videos, create challenging content, \u201cdupe\u201d products following trends.<\/li>\n<li><strong>Note:<\/strong> Invest in seamless after-sales experience through comments, chatbots,\u2062 and shipping units.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/528660.jpg\" alt=\"Food and beverage industry developing thanks to attractive content\" title=\"\"><\/p><h2 id=\"nganh-thuc-pham-va-do-uong-phat-trien-nho-noi-dung-hap-dan\">Food and beverage industry growth driven by attractive content<\/h2><h3>Short videos \u2013 the catalyst for strong growth<\/h3><p><strong>D\u1ef1a tr\u00ean th\u1ed1ng k\u00ea ng\u00e0nh\u200b F&B t\u1eeb Nielsen (2023)<\/strong>, online revenue in Vietnam grew to 38% thanks to attractive content on short video platforms. TikTok Shop application brings unprecedented viral opportunities for SMEs, especially for fast food products, \u200d\u201cmilk tea, handmade cakes and candies.\u201d <span style=\"color: #fc6d26;\">DPS.MEDIA has accompanied the brand \u201cB\u1ebfp Nh\u00e0 M\u00e2y\u201d,<\/span> <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">helping them increase orders 5 times just after 2 weeks by using a mini series of creative food reviews with close-up shots<\/a>, lively ASMR effects and natural call-to-action.<\/p><h3>Formula for creating emotionally engaging content<\/h3><ul style=\"margin-left: 1em;\">\n<li><strong>Personal story:<\/strong> Share \u201cbehind the scenes\u201d, the process of selecting clean ingredients or family recipes to help customers trust and empathize.<\/li>\n<li><strong>Food and drink challenge, hashtag challenge:<\/strong> New products will spread quickly \u2063if combined with hot trends.<\/li>\n<li><strong>Live stream cooking \u2013 selling:<\/strong> According to a 2023 Harvard Business Review academic report, live streaming\u200d with direct interaction has a conversion rate higher than 30% compared to static posts.<\/li>\n<\/ul><table class=\"wp-block-table aligncenter is-style-stripes\" style=\"width:90%;margin:24px auto;\">\n<thead>\n<tr>\n<th>Strategy<\/th>\n<th>Actual results\u200b in Vietnam<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Mini series review \u2064product<\/td>\n<td>Brand awareness increased by 400%<\/td>\n<\/tr>\n<tr>\n<td>live stream \u2062selling<\/td>\n<td>Sales increased 2-7 times after 1 month<\/td>\n<\/tr>\n<tr>\n<td>Food trend challenge<\/td>\n<td>Hot products \u2063sold out within 72h<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/gi-1-1.jpg\" alt=\"Toys, maternity, and baby products exploiting community power on TikTok Shop\" title=\"\"><\/p><h2 id=\"do-choi-me-va-be-khai-thac-suc-manh-cong-dong-tren-tiktok-shop\">Toys, moms, and babies exploiting community power on TikTok Shop<\/h2><h3>\u0110\u1ed3ng s\u00e1ng t\u1ea1o n\u1ed9i dung\u2064 & lan\u200c t\u1ecfa ni\u1ec1m tin qua\u2064 c\u1ed9ng \u0111\u1ed3ng\u2064 m\u1eb9 b\u1ec9m<\/h3><p><strong>DPS.MEDIA \u200cnh\u1eadn th\u1ea5y, ng\u00e0nh \u0111\u1ed3 \u200cch\u01a1i v\u00e0 m\u1eb9 & b\u00e9 \u0111ang khai th\u00e1c \u2062tri\u1ec7t \u0111\u1ec3 s\u1ee9c m\u1ea1nh c\u1ed9ng \u0111\u1ed3ng\u200d tr\u00ean TikTok Shop.<\/strong> According to Nielsen (2023) research, the young mother customer group is willing to share,\u200b give real reviews, live stream product experiences \u2064\u2013 creating a sales ecosystem\u200c supported by trust and empathy.<\/p><ul style=\"margin-bottom: 18px;\">\n<li>The \u2062review community \u200bquickly helps products spread naturally, increasing trust in\u2062 the brand.<\/li>\n<li>Nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng d\u1ef1a v\u00e0o \u200bKOC & micro-influencer b\u1ec9m s\u1eefa, cam k\u1ebft tr\u1ea3i nghi\u1ec7m \u200cth\u1eadt, hi\u1ec7u qu\u1ea3 th\u1eadt.<\/li>\n<li>The trend \u201cOrder on short videos\u201d attracts modern mothers, making shopping simpler.<\/li>\n<\/ul><h3>Case study: Breakthrough of a local toy brand on TikTok Shop<\/h3><div style=\"margin-bottom: 18px;\">\n<p>  DPS.MEDIA has implemented campaigns for <strong>SuSuKids<\/strong> \u2013 a brand of developmental toys for preschool children. As a result, by leveraging mother groups, building \u200bsmart play guidance videos with children, the brand achieved <strong>3 times the order volume within two months<\/strong> compared to traditional channels. Direct connection with buyers \u200cthrough TikTok Shop Q&amp;A feature helped increase the conversion rate by more than 40%.\n<\/p><\/div><table class=\"wp-list-table widefat striped\" style=\"margin-bottom: 24px;\">\n<thead>\n<tr>\n<th>Community power<\/th>\n<th>Business benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Real product reviews from moms<\/td>\n<td>Increase social proof, build trust<\/td>\n<\/tr>\n<tr>\n<td>Community exchanging parenting secrets<\/td>\n<td>Activate continuous demand, strengthen brand attachment<\/td>\n<\/tr>\n<tr>\n<td>Livestream \u201cclosing sales\u201d with experts<\/td>\n<td>Increase conversion rate, shorten shopping journey<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Expert opinion:<\/strong> \u201cTikTok s\u1ebd \u200dl\u00e0 k\u00eanh ch\u1ee7\u2062 l\u1ef1c cho \u2062ng\u00e0nh m\u1eb9 &\u2063 b\u00e9 v\u00ec kh\u1ea3 n\u0103ng ki\u1ebfn t\u1ea1o\u200c gi\u00e1o d\u1ee5c ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean tr\u1ea3i\u2063 nghi\u1ec7m \u2064th\u1eadt,khi\u1ebfn ph\u1ee5 huynh\u2064 y\u00ean t\u00e2m\u200c h\u01a1n trong quy\u1ebft \u0111\u1ecbnh mua\u2063 h\u00e0ng.\u201d (Tr\u00edch l\u1eddi ch\u1ecb \u2064Tr\u1ea7n Minh\u200b An \u2013 Chuy\u00ean gia Digital Marketing chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i DPS.MEDIA).<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/k-shop.jpg6815.jpg\" alt=\"Strategic notes when SMEs choose industries to conquer TikTok Shop\" title=\"\"><\/p><h2 id=\"nhung-luu-y-chien-luoc-khi-smes-lua-chon-nganh-hang-de-chinh-phuc-tiktok-shop\">Strategic considerations when SMEs choose industries to conquer TikTok Shop<\/h2><h3>Analysis of trends and consumer behavior on the short video platform<\/h3><p><strong>Based on research from Nielsen 2023<\/strong>,<em>73.1% of Vietnamese users under 30 currently have the habit of shopping via TikTok Shop<\/em>.\u200b \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t SMEs\u200c v\u00e0o v\u1ecb\u2062 th\u1ebf c\u1ea7n \u200dl\u1ef1a ch\u1ecdn\u2062 ng\u00e0nh h\u00e0ng \u2063kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n ph\u1ea3i \u201cb\u1eaft trend\u201d th\u00f3i quen\u2062 ti\u00eau d\u00f9ng si\u00eau t\u1ed1c h\u00ecnh th\u00e0nh m\u1ed7i ng\u00e0y\u2063 tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. T\u1eeb quan s\u00e1t c\u1ee7a DPS.MEDIA, c\u00e1c\u200b ng\u00e0nh h\u00e0ng \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed \u200c <b>d\u1ec5 nh\u00ecn \u2013 d\u1ec5 hi\u1ec3u -\u200b d\u1ec5 h\u1ea5p d\u1eabn<\/b> are the ones that achieve outstanding success on TikTok Shop.<\/p><ul style=\"margin-left: 1em;\">\n<li><b>Cosmetics and personal care:<\/b> Combine authentic content reviews, \u201ctransform\u201d, and extremely fast viral effects.<\/li>\n<li><b>Fashion, accessories:<\/b> \u2062C\u00e1c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u1ec1 m\u1eabu m\u00e3, m\u00e0u s\u1eafc, d\u1ec5 \u201cmix-&match\u201d,\u200c n\u1ed5i b\u1eadt trong c\u00e1c video ng\u1eafn.<\/li>\n<li><b>Smart home appliances:<\/b> Convenience is immediately shown through instructional videos, stimulating impulsive buying demand.<\/li>\n<li><b>S\u1ea3n ph\u1ea9m \u0103n v\u1eb7t, F&B:<\/b> Closely follow the \u201cfood review\u201d trend, shocking promotions, and same-day fast delivery.<\/li>\n<\/ul><h3>How SMEs \u201cchoose industries\u201d to explore the TikTok Shop market<\/h3><p>\n<em>McKinsey (2024) emphasizes: \u201cTikTok Shop is a golden opportunity for products that solve immediate emotional needs and personalize experiences.\u201d<\/em><\/p><p>According to DPS.MEDIA\u2019s experience, SMEs need to note:\n<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; margin-top:0.5em;\">\n<thead>\n<tr>\n<th><strong>Criteria<\/strong><\/th>\n<th><strong>Real example<\/strong><\/th>\n<th><strong>Reasons for choosing<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Repeat purchase rate<\/td>\n<td>Domestic acne treatment cream<\/td>\n<td>Customers buy repeatedly many times, easy to create a loyal customer base<\/td>\n<\/tr>\n<tr>\n<td>\u201cEye-catching\u201d degree when appearing in videos<\/td>\n<td>Multifunctional pastel nail polish<\/td>\n<td>Visually prominent, easy to go viral through reviews<\/td>\n<\/tr>\n<tr>\n<td>Ability to create trending\/viral flows<\/td>\n<td>T-shirts printed with hot \u201cquote\u201d trends<\/td>\n<td>Strongly promote spread thanks to hashtag challenges<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: SMEs \u201cMakein Vietnam\u201d exporting content to international markets via TikTok Shop<\/h3><p>A typical case study from DPS.MEDIA\u2019s client: A handmade notebook brand chose <b>the personalized product niche<\/b>, combined with a \u201chandmade production process\u201d video attracting millions of views, thereby expanding multi-country exports via TikTok Shop. <\/p><p><strong>Unique perspective<\/strong>: Instead of following popular industries, SMEs can achieve breakthrough success when they know how to \u201cupgrade\u201d local value and creatively tell interactive stories directly with the target customer community.<\/p><h2 id=\"outro\">Looking back on the journey<\/h2><p>Leveraging the power of TikTok Shop is not only the latest trend but is becoming an indispensable part of many businesses\u2019 sales strategies, especially industries with high directness such as fashion, beauty, home appliances, and fast-moving consumer goods. With the ability to create entertaining shopping experiences and strong viral effects, TikTok Shop opens opportunities to reach young customers more naturally and effectively than ever before.<\/p><p>Tuy nhi\u00ean, kh\u00f4ng\u200d ph\u1ea3i ng\u00e0nh n\u00e0o c\u0169ng n\u00ean \u201cc\u1eafm \u0111\u1ea7u\u201d b\u00e1n h\u00e0ng tr\u00ean TikTok Shop m\u00e0 b\u1ecf qua vi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u1eb7c \u0111i\u1ec3m ng\u00e0nh v\u00e0 \u200ch\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.\u200c Do\u2062 \u0111\u00f3,\u2063 c\u00e1c doanh nghi\u1ec7p SMEs n\u00ean d\u1ef1a v\u00e0o d\u1eef\u200c li\u1ec7u, <a href=\"https:\/\/dps.media\/en\/kols-booking-service\/\" rel=\"nofollow\">experiment with creative content and continuously optimize to fit the platform's algorithm and user habits.<\/a>.<\/p><p>From the perspective of DPS.MEDIA \u2013 a companion to hundreds of businesses in their digital transformation journey \u2013 we recognize that TikTok Shop can become an important growth lever if integrated fundamentally into the overall digital marketing strategy. The combination of attractive content, high advertising performance, and the ability to build a community on this platform will help brands not only sell well but also create long-term customer loyalty.<\/p><p>If you want to learn more about how to integrate TikTok Shop into your overall marketing strategy, or need advice on whether your industry is suitable for development on this platform, do not hesitate to connect with the DPS.MEDIA team.<\/p><p>We also look forward to receiving your thoughts, questions, and sharing \u2013 do not hesitate to leave comments or join the discussion below. Together, we can expand more interesting perspectives on the future digital commerce trends. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n 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