{"id":22442,"date":"2025-04-28T12:15:07","date_gmt":"2025-04-28T05:15:07","guid":{"rendered":"https:\/\/dps.media\/meo-goi-qua-tet-dep-de-tang-gia-tri-don-hang\/"},"modified":"2025-04-28T12:15:14","modified_gmt":"2025-04-28T05:15:14","slug":"beautiful-gift-wrapping-for-tet-to-increase-the-value-of-the-order","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/beautiful-gift-wrapping-for-tet-to-increase-the-value-of-the-order\/","title":{"rendered":"Beautiful Tet gift wrapping tips to increase order value"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Tet is the biggest shopping season of the year, and <strong>attractive gift wrapping can directly determine the value of an order<\/strong>. According to a DPS.MEDIA survey of 120 Vietnamese SME businesses, 83% of units recorded revenue increases from 15\u201330% after investing in professional Tet gift wrapping. If you are looking to optimize holiday sales,<strong>do not underestimate the power of proper gift wrapping<\/strong>.<\/p><p><strong>Consumers are increasingly willing to pay more for products that come with a positive emotional experience<\/strong>, and a carefully and creatively wrapped gift box is an extremely effective psychological lever. <em>H\u01a1n 70% ng\u01b0\u1eddi mua th\u1eeba \u200dnh\u1eadn h\u1ecd s\u1eb5n \u2062s\u00e0ng chi \u200bth\u00eam \u0111\u1ec3 mua m\u00f3n qu\u00e0 \u201c\u0111\u1eb9p m\u1eaft h\u01a1n\u201d ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m b\u00ean trong t\u01b0\u01a1ng \u0111\u1ed3ng.<\/em> This is the reason <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">why investing in gift wrapping not only enhances product value but also increases order conversion rates<\/a>.<\/p><p>From a digital marketing strategy perspective, DPS.MEDIA has determined that <strong>vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u201cg\u00f3i qu\u00e0\u201d c\u00f2n l\u00e0m\u2063 t\u0103ng ch\u1ec9 s\u1ed1 WOM (Word Of Mouth) v\u00e0 Chia S\u1ebb X\u00e3 H\u1ed9i<\/strong>. A delicately wrapped gift box is easily shared by consumers on Facebook, TikTok, Instagram, indirectly bringing in organic traffic and increasing brand awareness.<\/p><p><strong>Some beautiful Tet gift wrapping tips to optimize order value:<\/strong><\/p><ul>\n<li><strong>Take advantage of traditional colors but combine them with modern styles<\/strong>, such as burgundy red, pastel yellow, jade green.<\/li>\n<li><strong>Use accessories with Vietnamese Tet imprints<\/strong>: silk ribbons, red bows, kraft paper bags, apricot blossom patterns, peach blossoms, stylized banh chung.<\/li>\n<li><strong>Design multi-layered wrapping<\/strong> to create a \u201csurprise gift opening\u201d effect, enhancing the recipient's emotions and experience.<\/li>\n<li><strong>Personalize Tet greeting cards<\/strong> to accompany each gift, telling stories related to the brand or Tet customs.<\/li>\n<\/ul><p>Finally, <strong>don\u2019t forget to synchronize the Tet gift wrapping campaign with all marketing activities<\/strong>: from product images on the website, social media content to email marketing campaigns. A consistent and sophisticated experience not only increases orders but also leaves a lasting impression on customers. <strong>Investing in Tet gift wrapping \u2013 investing in sustainable revenue growth!<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/007_MC.jpg\" alt=\"The significance of carefully wrapping Tet gifts in the journey to increase order value\" title=\"\"><\/p><h2 id=\"y-nghia-cua-viec-goi-qua-tet-chin-chu-trong-hanh-trinh-gia-tang-gia-tri-don-hang\">The meaning of meticulous Tet gift wrapping in the journey to increase order value<\/h2><h3>Enhance customer experience and perceived value<\/h3><p>T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i \u2063nh\u1eadn th\u1ea5y r\u1eb1ng vi\u1ec7c g\u00f3i qu\u00e0 T\u1ebft ch\u1ec9n chu\u2062 kh\u00f4ng \u0111\u01a1n thu\u1ea7n \u200cl\u00e0 l\u1edbp b\u1ecdc b\u00ean\u2063 ngo\u00e0i, m\u00e0 l\u00e0 m\u1ed9t\u2064 chi\u1ebfn l\u01b0\u1ee3c\u200c x\u00e2y \u200bd\u1ef1ng \u2064tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi\u2064 d\u00f9ng.\u200b Theo nghi\u00ean c\u1ee9u\u2062 t\u1eeb \u201cJournal of Consumer Research\u201d, bao b\u00ec \u0111\u1eb9p c\u00f3 th\u1ec3 l\u00e0m <strong>increase perceived product value by up to 45%<\/strong> in the eyes of consumers. A carefully wrapped gift will stimulate positive emotions, thereby <strong>driving purchasing decisions<\/strong> faster and increasing willingness to spend.<\/p><p>A real-life example from the 2023 Tet campaign of premium tea brand Long Phung shows: when investing in creative Tet gift box design, combo order sales increased by <strong>120%<\/strong> compared to the previous year. This is proof that beautiful gift wrapping is not just about decoration, but also becomes <strong>a strategic factor in increasing order value<\/strong>.<\/p><h3>Tet gift wrapping synchronized with brand identity creates a competitive advantage<\/h3><p>In the context of fierce market competition, synchronizing <em>packaging<\/em> Tet gifts with brand positioning will bring remarkable growth results. DPS.MEDIA advises SMEs to consider packaging as an extension of brand identity. A Tet gift box with matching color tones, materials, and design details helps <strong>convey the message<\/strong> strong brand, increasing memorability by up to 70% (according to Nielsen 2022 research).<\/p><p>To implement synchronously, businesses can:<\/p><ul>\n<li>Choose a color palette and gift wrapping material that matches the brand identity<\/li>\n<li>Print logo, tagline, or identity patterns in prominent positions<\/li>\n<li>Design a brand story integrated into Tet cards or product usage instructions<\/li>\n<\/ul><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Meaning<\/th>\n<th>Benefit<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Premium packaging material<\/td>\n<td>Evokes a sense of luxury and class<\/td>\n<td>Increases perceived product value<\/td>\n<\/tr>\n<tr>\n<td>Brand colors<\/td>\n<td>Enhances brand recognition<\/td>\n<td>Creates emotional connection with customers<\/td>\n<\/tr>\n<tr>\n<td>Personalized details<\/td>\n<td>Demonstrates sophistication in customer care<\/td>\n<td>Promotes brand loyalty<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Beautiful Tet gift wrapping effectively drives upsell and cross-sell<\/h3><p>A suitable Tet gift packaging strategy not only increases the value of current orders, but also expands opportunities for <strong>upsell<\/strong> (upselling) and <strong>cross-sell<\/strong> (cross-selling). According to research from Harvard Business Review, customers impressed with beautiful product packaging tend to buy more related products <strong>75%<\/strong> compared to the group without packaging investment.<\/p><p>In Tet projects that DPS.MEDIA consults on, we often recommend:<\/p><ul>\n<li>Pre-designed combo gift sets with multiple products, each set at different price points<\/li>\n<li>Discount offers when customers upgrade their gift set to a premium version<\/li>\n<li>Suggestions for add-on products or themed products when customers choose a gift set<\/li>\n<\/ul><p>This method not only increases the average order value (AOV) but also strengthens the image of a professional business in the eyes of target customers.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/974226.jpg\" alt=\"Choose a gift wrapping style that matches your brand positioning to create a lasting impression\" title=\"\"><\/p><h2 id=\"chon-phong-cach-goi-qua-phu-hop-voi-dinh-vi-thuong-hieu-de-tao-an-tuong-lau-dai\">Choose a gift wrapping style that matches brand positioning to create a lasting impression<\/h2><h3>Consistent gift wrapping with brand personality helps strengthen brand recall<\/h3><p>According to research by the Journal of Retailing (2021), product packaging in the right style can increase brand recognition by up to 45%. At DPS.MEDIA, we have found that when Tet gift packaging consistently reflects the brand language, <a href=\"https:\/\/viettel.com.vn\/vi\/tin-tuc-va-su-kien\/tin-tuc\/viettel-tiep-tuc-la-thuong-hieu-vien-thong-gia-tri-nhat-dong-nam-a\/\" title=\"Viettel continues to be the most valuable telecommunications brand in Southeast Asia\" rel=\"nofollow noopener\" target=\"_blank\">customers not only see the product \u2013 they feel the core value and brand message<\/a>.<\/p><p>For example, a premium jam and cake brand should prioritize gift wrapping as follows:<\/p><ul>\n<li>High-quality art paper or premium silk fabric<\/li>\n<li>Luxurious deep tones such as teal, ruby red, bronze gold<\/li>\n<li>Traditional patterns designed in a minimalist style<\/li>\n<\/ul><p>On the other hand, a brand targeting young people should choose:<\/p><ul>\n<li>Eco-friendly kraft boxes<\/li>\n<li>Cute illustrations, unconventional layouts<\/li>\n<li>Fun and friendly Tet messages<\/li>\n<\/ul><h3>\u00c1p d\u1ee5ng \u201cBrand-fit gift wrapping\u201d \u0111\u1ec3 nh\u00e2n\u200c 3 l\u1ea7n gi\u00e1\u200d tr\u1ecb \u0111\u01a1n\u200b h\u00e0ng<\/h3><p>Th\u1ef1c t\u1ebf, khi h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da thu\u1ea7n Vi\u1ec7t L\u2019Mira, DPS.MEDIA\u200c \u0111\u00e3 t\u01b0\u200b v\u1ea5n \u00e1p\u200b d\u1ee5ng phong c\u00e1ch g\u00f3i qu\u00e0 \u201corganic minimalist\u201d, s\u1eed d\u1ee5ng gi\u1ea5y t\u00e1i \u2063ch\u1ebf,\u2064 d\u00e2y th\u1eebng \u2063th\u00f4\u2062 v\u00e0 th\u1ebb tag tay vi\u1ebft\u200c tay. K\u1ebft qu\u1ea3 ch\u1ec9 trong chi\u1ebfn d\u1ecbch T\u1ebft 2023:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Before the campaign<\/th>\n<th>After the campaign<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Average order value<\/td>\n<td>420,000 VND<\/td>\n<td>1,250,000 VND<\/td>\n<\/tr>\n<tr>\n<td>Gift package order rate<\/td>\n<td>28%<\/td>\n<td>76%<\/td>\n<\/tr>\n<tr>\n<td>NPS index (customer referral)<\/td>\n<td>+12<\/td>\n<td>+41<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Advice:<\/strong> Create a gift package moodboard early, taking inspiration from your own brand identity so that each Tet gift package is not only beautiful, but also tells a subtle story that connects with customers.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/efault.jpg\" alt=\"Color coordination techniques and packaging material selection make the gift more luxurious\" title=\"\"><\/p><h2 id=\"ky-thuat-phoi-mau-va-chon-chat-lieu-bao-bi-giup-mon-qua-them-phan-sang-trong\">Color coordination techniques and packaging material selection make gifts more luxurious<\/h2><h3>Main color coordination: Evoke emotions and affirm the value of the gift<\/h3><p>According to <em>American Psychological Association (APA)<\/em>, colors have a profound impact on emotions and consumer behavior. During Tet, DPS.MEDIA recommends choosing color tones that symbolize luck and prosperity such as:\n<\/p><ul>\n<li><strong>Crimson \/ Burgundy<\/strong>Symbolizes luck and positive energy<\/li>\n<li><strong>Gold \/ Champagne<\/strong>Evokes luxury, prosperity, and perfection<\/li>\n<li><strong>Emerald green \/ Deep blue<\/strong>Modern, sophisticated, distinctive<\/li>\n<\/ul><p>These colors should be combined according to the 60-30-10 ratio principle to create visual highlights, increasing professionalism without causing visual clutter. Case study from the brand <strong>Lac Xuan Gifts<\/strong> cho th\u1ea5y, sau khi \u00e1p d\u1ee5ng b\u1ea3ng \u2062m\u00e0u \u201cred\u2063 & gold Harmony\u201d, \u2062doanh s\u1ed1 d\u1ecbp T\u1ebft c\u1ee7a h\u1ecd \u0111\u00e3 t\u0103ng 27% so v\u1edbi\u2062 n\u0103m tr\u01b0\u1edbc (B\u00e1o c\u00e1o n\u1ed9i b\u1ed9 2023).\n<\/p><h3>Choose packaging materials: Elevate the class of Tet gifts<\/h3><p>Ch\u1ea5t \u200bli\u1ec7u \u200dch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u201cc\u1ea3m \u200dgi\u00e1c ch\u1ea1m v\u00e0o th\u01b0\u01a1ng hi\u1ec7u\u201d \u2014 m\u1ed9t trong nh\u1eefng k\u00edch th\u00edch x\u00fac gi\u00e1c quan tr\u1ecdng nh\u1ea5t theo nghi\u00ean c\u1ee9u c\u1ee7a <em>Martin Lindstrom<\/em> in the book <strong>Sensory Branding<\/strong>. DPS.MEDIA suggests SMEs can consider the following materials:\n<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Material<\/th>\n<th>Advantages<\/th>\n<th>Target Audience Detailed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Premium art paper<\/td>\n<td>Slightly matte, good light reflection, easy to print logo<\/td>\n<td>Premium gift box, card included with gift<\/td>\n<\/tr>\n<tr>\n<td>Lacquered plywood<\/td>\n<td>Durable, increases perceived product value<\/td>\n<td>Premium specialty box, wine<\/td>\n<\/tr>\n<tr>\n<td>Brocade or linen fabric<\/td>\n<td>Natural texture, environmentally friendly<\/td>\n<td>Handmade gift bag, attached accessories<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>A DPS.MEDIA client is <strong>An Tam Organic<\/strong> t\u1eebng t\u0103ng 35% t\u1ef7 \u2064l\u1ec7 \u2064upsell T\u1ebft 2023 b\u1eb1ng c\u00e1ch chuy\u1ec3n t\u1eeb\u200b t\u00fai nilon sang wrap qu\u00e0 \u200bb\u1eb1ng kh\u0103n linen ki\u1ec3u Furoshiki Nh\u1eadt B\u1ea3n \u2014 v\u1eeba \u0111\u1ed9c \u0111\u00e1o, v\u1eeba lan \u200dt\u1ecfa th\u00f4ng \u0111i\u1ec7p \u201cxanh\u201d.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/6Jk5nL.jpg\" alt=\"Tips for personalizing gift wrapping to touch the emotions of target customers\" title=\"\"><\/p><h2 id=\"bi-quyet-ca-nhan-hoa-goi-qua-de-cham-den-cam-xuc-khach-hang-muc-tieu\">Secrets to personalizing gift wrapping to touch target customers\u2019 emotions<\/h2><h3>Understand the target customer\u2019s psychology before wrapping gifts<\/h3><p>personalizing Tet gifts is not simply about changing packaging designs. According to research by <strong>Behavioral Science in Marketing (2022)<\/strong>, m\u1ed9t m\u00f3n qu\u00e0 c\u00e1 nh\u00e2n h\u00f3a\u200d t\u1ed1t c\u1ea7n k\u00edch \u200bth\u00edch c\u1ea3m x\u00fac thu\u1ed9c nh\u00f3m \u201cIdentity-signaling\u201d \u2013 t\u1ee9c m\u00f3n qu\u00e0 ph\u1ea3i th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh\u2062 ho\u1eb7c \u200cv\u1ecb th\u1ebf ng\u01b0\u1eddi nh\u1eadn. T\u1ea1i DPS.MEDIA, ch\u00fang t\u00f4i th\u01b0\u1eddng khuy\u00ean doanh nghi\u1ec7p SMEs ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng chi ti\u1ebft d\u1ef1a tr\u00ean h\u00e0nh vi\u2062 v\u00e0\u2062 \u0111\u1ed9ng c\u01a1\u200c mua \u200cs\u1eafm:<\/p><ul>\n<li>Practical value seekers: Prefer simple packages, focus on the message \u201cthoughtful, economical\u201d.<\/li>\n<li>emotion-driven individuals: Elegant packaging, handwritten personalized wishes, warm colors.<\/li>\n<li>Self-affirmation enthusiasts: Luxurious packaging, exclusive design, \u201climited edition\u201d effect.<\/li>\n<\/ul><h3>Thi\u1ebft \u200cl\u1eadp \u201cph\u1ea3n x\u1ea1 \u2064c\u1ea3m x\u00fac\u201d qua chi ti\u1ebft nh\u1ecf trong g\u00f3i qu\u00e0<\/h3><p>Studies by Harvard Business Review indicate that <strong>95% of purchasing decisions originate from emotional subconscious<\/strong>. DPS.MEDIA\u2064 khuy\u1ebfn kh\u00edch smes \u00e1p d\u1ee5ng c\u00e1c th\u1ee7\u2062 thu\u1eadt g\u00f3i qu\u00e0 t\u1ea1o \u200d\u201demotional triggers\u201d hi\u1ec7u\u200c qu\u1ea3, nh\u01b0:<\/p><ul>\n<li><strong>Printing the recipient\u2019s name<\/strong> \u200dl\u00ean tag qu\u00e0 ho\u1eb7c\u2064 h\u1ed9p \u200c(v\u00ed d\u1ee5: \u200d\u201dT\u1ebft n\u00e0y d\u00e0nh ri\u00eang cho Anh Nam\u201d).<\/li>\n<li><strong>Attach cultural symbols<\/strong> such as mini Dong Ho paintings, red couplets, or Tet pearls included.<\/li>\n<li><strong>Add a scent element<\/strong>: Each gift package gently releases the scent of cinnamon or apricot blossom to awaken traditional Tet memories.<\/li>\n<\/ul><h3>Case study: How a brand increased order value by 351% thanks to personalized gift wrapping<\/h3><p>Cu\u1ed1i\u200d n\u0103m 2023,m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh m\u1ee9t t\u1ea1i TP.HCM \u2013 do DPS.MEDIA t\u01b0 v\u1ea5n \u2013 \u0111\u00e3 th\u1eed nghi\u1ec7m d\u1ecbch v\u1ee5 \u2063\u201dG\u00f3i \u2062qu\u00e0 T\u1ebft \u2063c\u00e1 nh\u00e2n h\u00f3a theo ch\u00f2m\u2062 sao\u201d d\u1ef1a tr\u00ean ng\u00e0y sinh kh\u00e1ch h\u00e0ng. K\u1ebft qu\u1ea3, ch\u1ec9 sau 6 tu\u1ea7n tri\u1ec3n khai, t\u1ef7 l\u1ec7 \u200ckh\u00e1ch ch\u1ecdn\u2062 g\u00f3i\u2063 cao c\u1ea5p t\u0103ng t\u1eeb 18% l\u00ean 53%.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Indicators<\/th>\n<th>Before Personalization<\/th>\n<th>After Personalization<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Average order value<\/td>\n<td>480,000 VND<\/td>\n<td>650,000 VND<\/td>\n<\/tr>\n<tr>\n<td>Premium package purchase rate<\/td>\n<td>18%<\/td>\n<td>53%<\/td>\n<\/tr>\n<tr>\n<td>Positive customer feedback<\/td>\n<td>75%<\/td>\n<td>92%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y, ch\u00ednh s\u1ef1 \u201cnh\u00ecn th\u1ea5y \u200db\u1ea3n th\u00e2n trong m\u00f3n qu\u00e0\u201d \u0111\u00e3 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi \u200dh\u00e2m m\u1ed9 trung th\u00e0nh, \u0111\u1ed3ng th\u1eddi \u0111\u1ea9y m\u1ea1nh doanh\u200d thu \u0111\u1ed9t ph\u00e1 trong d\u1ecbp L\u1ec5 T\u1ebft \u2013 th\u1eddi \u0111i\u1ec3m v\u00e0ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u200cb\u00e1n l\u1ebb t\u1ea1i Vi\u1ec7t Nam.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/022-17.jpg\" alt=\"Take advantage of smart gift wrapping accessories to optimize costs and increase perceived value\" title=\"\"><\/p><h2 id=\"tan-dung-bo-phu-kien-goi-qua-thong-minh-de-toi-uu-chi-phi-va-tang-gia-tri-cam-nhan\">Leverage smart gift wrapping accessory sets to optimize costs and increase perceived value<\/h2><h3>Choose accessory sets to optimize costs and enhance the experience<\/h3><p>According to a Harvard Business Review (2023) study, 95% of consumers\u2019 purchasing decisions are influenced by emotions. Therefore, investing in a gift packaging accessory set is no longer a cost, but a profitable investment. DPS.MEDIA recommends SMEs use a gift packaging accessory set with consistent design and industrial production to optimize costs. <\/p><p><strong>A smart accessory set<\/strong> should include:<\/p><ul>\n<li>Gift box or specialized packaging material (reusable)<\/li>\n<li>ribbons, twine, or handmade tag clips<\/li>\n<li>Personalized greeting card or message card<\/li>\n<li>Sealing sticker to highlight the brand<\/li>\n<\/ul><p>This standardization not only helps save 20\u201330% gift wrapping costs (according to statistics from the Vietnamese SMEs 2023 Report) but also creates a consistent, professional experience for customers.<\/p><h3>\u1ee8ng d\u1ee5ng \u200dchi\u1ebfn l\u01b0\u1ee3c \u201cg\u00f3i qu\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a\u201d t\u1eeb case study th\u1ef1c t\u1ebf<\/h3><p>Based on the actual project of DPS.MEDIA for the gift brand N.A.Gift, we see that when implementing a synchronized gift wrapping accessory set, the average order increase rate during the Tiger New Year 2022 reached up to 37%. Key success factors include:<\/p><ul>\n<li>Using eco-friendly material accessories to create goodwill.<\/li>\n<li>Printing subtle brand identification marks on every accessory detail.<\/li>\n<li>Designing the overall gift wrapping according to a unified concept, without patchwork.<\/li>\n<\/ul><p>Below is the summary table of effectiveness from the gift wrapping accessory set used by N.A.Gift:<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Before implementation<\/th>\n<th>After implementation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Average cost\/order<\/td>\n<td>15,000\u20ab<\/td>\n<td>9,500\u20ab<\/td>\n<\/tr>\n<tr>\n<td>New Year order completion rate<\/td>\n<td>65%<\/td>\n<td>89%<\/td>\n<\/tr>\n<tr>\n<td>Customer satisfaction index (CSAT)<\/td>\n<td>78%<\/td>\n<td>92%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Vi\u1ec7c s\u1eed d\u1ee5ng b\u1ed9 ph\u1ee5 ki\u1ec7n th\u00f4ng minh kh\u00f4ng ch\u1ec9 gi\u00fap \u200cc\u00e1c \u2062doanh nghi\u1ec7p SMEs ki\u1ec3m so\u00e1t chi \u200dph\u00ed hi\u1ec7u qu\u1ea3 h\u01a1n, m\u00e0 \u2063c\u00f2n \u2064g\u00f3p \u200bph\u1ea7n x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tinh t\u1ebf v\u00e0 \u0111\u1eb3ng \u200bc\u1ea5p \u2064trong m\u1eaft kh\u00e1ch\u200b h\u00e0ng. DPS.MEDIA tin r\u1eb1ng \u0111\u00e2y ch\u00ednh \u200cl\u00e0 \u201cc\u00fa \u0111\u00f2n m\u1ec1m\u201d gi\u00fap\u200c t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0\u200b b\u1ec1n v\u1eefng m\u1ed7i m\u00f9a T\u1ebft\u2062 \u0111\u1ebfn.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/234244.jpg\" alt=\"Tet gift wrapping image communication strategies to drive purchasing decisions\" title=\"\"><\/p><h2 id=\"chien-luoc-truyen-thong-hinh-anh-goi-qua-tet-nham-thuc-day-quyet-dinh-mua-hang\">Gift wrapping image communication strategy to drive purchase decisions<\/h2><h3>Choose image concepts that strike the right emotions<\/h3><p><strong>According to Millward Brown research<\/strong>, nh\u1eefng\u2062 h\u00ecnh \u1ea3nh k\u00edch \u2063th\u00edch \u200dc\u1ea3m x\u00fac c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng hi\u1ec7u\u2063 qu\u1ea3 qu\u1ea3ng\u2063 c\u00e1o l\u00ean \u0111\u1ebfn 70%. DPS.MEDIA khuy\u1ebfn kh\u00edch doanh \u200bnghi\u1ec7p \u200cSMEs\u200c h\u00e3y x\u00e2y \u200dd\u1ef1ng concept g\u00f3i qu\u00e0 T\u1ebft thi\u00ean \u2063v\u1ec1 s\u1ef1 g\u1eafn k\u1ebft, tri \u00e2n v\u00e0 sung t\u00fac. V\u00ed d\u1ee5, b\u1ed9 \u1ea3nh \u201cG\u00f3i T\u1ebft \u2013 G\u00f3i y\u00eau th\u01b0\u01a1ng\u201d m\u00e0 kh\u00e1ch h\u00e0ng B\u00e1nh M\u1ee9t ABC th\u1ef1c hi\u1ec7n v\u1edbi ch\u00fang t\u00f4i \u0111\u00e3 gi\u00fap s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n \u0111\u1eb7t tr\u01b0\u1edbc T\u1ebft t\u0103ng 68% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/p><p>To implement successfully, you need to note:<\/p><ul>\n<li><strong>Color:<\/strong> Prioritize red, gold, green \u2013 traditional Vietnamese Tet colors.<\/li>\n<li><strong>Material:<\/strong> Use rustic wrapping paper, high-grade silk combined with rope or brocade ribbon.<\/li>\n<li><strong>Decor details:<\/strong> Small accessories such as hand-printed New Year cards, apricot blossoms, mini banh chung.<\/li>\n<\/ul><h3>Bi\u1ebfn m\u1ed7i g\u00f3i qu\u00e0 th\u00e0nh s\u1ea3n ph\u1ea9m \u201cInstagrammable\u201d<\/h3><p>\u0110\u1ec3 kh\u00e1ch \u200bh\u00e0ng s\u1eb5n s\u00e0ng \u2064chia s\u1ebb h\u00ecnh \u1ea3nh g\u00f3i qu\u00e0 c\u1ee7a b\u1ea1n,vi\u1ec7c thi\u1ebft\u200c k\u1ebf s\u1ea3n ph\u1ea9m \u201cc\u00f3 t\u00ednh lan truy\u1ec1n\u200d cao\u201d l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. DPS.MEDIA t\u01b0 v\u1ea5n\u2062 SMEs c\u00e1 th\u1ec3\u200c h\u00f3a t\u1eebng m\u00f3n qu\u00e0 b\u1eb1ng tag t\u00ean, sticker c\u00e1 nh\u00e2n \u2063ho\u1eb7c QR code d\u1eabn \u0111\u1ebfn l\u1eddi ch\u00fac online. \u200c <strong>According to HubSpot's 2023 survey<\/strong>, 60% of consumers said they are more likely to share uniquely and beautifully designed products on social media.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Decorative elements<\/th>\n<th>Emotional impact<\/th>\n<th>Practical benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Handwritten card<\/td>\n<td>Creates a sense of personalization and being valued<\/td>\n<td>Increases the likelihood of being shared on social media<\/td>\n<\/tr>\n<tr>\n<td>Mini lucky money envelope<\/td>\n<td>Connects with traditional Tet values<\/td>\n<td>Eye-catching main visual in advertising content<\/td>\n<\/tr>\n<tr>\n<td>Hidden gift QR code<\/td>\n<td>Sparks curiosity, creates a surprising experience<\/td>\n<td>Increases cross-selling of other products<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: Chi\u1ebfn d\u1ecbch \u201cG\u00f3i \u200bT\u1ebft Tri \u00c2n\u201d c\u1ee7a ABC Foods<\/h3><p>N\u0103m 2023, DPS.MEDIA t\u01b0 \u2063v\u1ea5n ABC Foods\u200b tri\u1ec3n khai chi\u1ebfn\u2062 d\u1ecbch \u201cG\u00f3i\u2064 T\u1ebft Tri \u00c2n\u201d v\u1edbi h\u00ecnh \u1ea3nh g\u00f3i qu\u00e0 th\u1ee7 c\u00f4ng, bao\u200d g\u1ed3m \u200db\u00e1nh m\u1ee9t, tr\u00e0, thi\u1ec7p vi\u1ebft tay v\u00e0 \u200bvideo l\u1eddi \u200bch\u00fac tinh t\u1ebf. <strong>Results after 1 month:<\/strong> Tet gift package sales increased by 120%, and the customer return rate after Tet reached 40%\u2014double that of the same period last year.<\/p><p>A gift package is not just a physical product, but also the brand story you tell through every ribbon and every photo angle. From DPS.MEDIA\u2019s perspective, investing properly in gift package imagery is a powerful lever for explosive Tet season revenue.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/efault.jpg0ec2.jpg\" alt=\"Precautions to avoid so that Tet gift wrapping does not backfire in sales campaigns\" title=\"\"><\/p><h2 id=\"nhung-luu-y-can-tranh-de-goi-qua-tet-khong-phan-tac-dung-trong-chien-dich-ban-hang\">Notes to avoid so that Tet gift wrapping does not backfire in sales campaigns<\/h2><h3>Avoid overly elaborate gift wrapping that creates a sense of distance<\/h3><p>Theo nghi\u00ean c\u1ee9u c\u1ee7a\u2063 journal\u200d of \u200dConsumer Psychology, nh\u1eefng m\u00f3n qu\u00e0\u2063 g\u00f3i \u200dqu\u00e1 l\u1ed9ng l\u1eaby c\u00f3 \u2064th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c ho\u1eb7c g\u1eafn m\u00e1c \u201cxa x\u1ec9\u201d, t\u1eeb \u0111\u00f3 gi\u1ea3m \u00fd\u200d \u0111\u1ecbnh mua \u2063h\u00e0ng.DPS.MEDIA l\u01b0u \u00fd, v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng SMEs ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng trung l\u01b0u, h\u00e3y \u2063ch\u1ecdn phong c\u00e1ch g\u00f3i <strong>simple yet refined<\/strong>, for example, using rustic kraft paper combined\u2062 with traditional red\u2062 ribbon. This creates a\u2062 sense of closeness, friendliness while still sufficiently\u2063 luxurious for the Tet occasion.<\/p><h3>Do not repeat old designs year after year<\/h3><p>Gift wrapping for Tet is an important emotional touchpoint. If businesses keep using the same old designs every year, the effectiveness of stimulating purchases will be significantly worn down. \u200dInternal survey results\u2064 from DPS.MEDIA with\u200d 250 customers show:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>Level of influence on purchase\u2063 decision<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Innovative gift wrapping\u2062 design<\/td>\n<td>78%<\/td>\n<\/tr>\n<tr>\n<td>Product quality inside\u2062<\/td>\n<td>85%<\/td>\n<\/tr>\n<tr>\n<td>Brand identity\u2062 consistency<\/td>\n<td>62%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Th\u1eed \u200bnghi\u1ec7m case study \u2062\u201dXu\u00e2n G\u1eafn K\u1ebft\u201d c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00e0\u200c Th\u00e1i Nguy\u00ean\u200c \u2013 sau khi \u0111\u1ed5i m\u1edbi \u200cm\u1eabu g\u00f3i qu\u00e0\u2064 v\u1edbi ho\u1ea1\u200c ti\u1ebft\u2064 l\u00e0ng qu\u00ea Vi\u1ec7t v\u1ebd \u2064tay, doanh s\u1ed1 g\u00f3i qu\u00e0 T\u1ebft \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng 32% so v\u1edbi \u200bc\u00f9ng k\u1ef3, \u0111\u1ed3ng th\u1eddi gia t\u0103ng kh\u00e1ch\u2063 h\u00e0ng \u200bgi\u1edbi thi\u1ec7u b\u1ea1n\u2064 b\u00e8 \u0111\u1ebfn 18%.<\/p><h3>Avoid using non-environmentally friendly wrapping materials<\/h3><p>Trong th\u1eddi \u0111i\u1ec3m nh\u1eadn th\u1ee9c xanh ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd, vi\u1ec7c d\u00f9ng nh\u1ef1a \u200bb\u00f3ng, \u2062gi\u1ea5y ki\u1ebfng r\u1ebb\u200c ti\u1ec1n c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u b\u1ecb \u201cb\u00f3c ph\u1ed1t\u201d tr\u00ean m\u1ea1ng \u2064x\u00e3 h\u1ed9i. DPS.MEDIA \u0111\u1ec1 xu\u1ea5t:<\/p><ul>\n<li><strong>Prioritize natural materials:<\/strong> recycled paper, canvas bags, woven bamboo\u2062 rattan.<\/li>\n<li><strong>Creative with \u201cstorytelling gift wrapping\u201d:<\/strong> each wrapping material carries a cultural story, Vietnamese traditions.<\/li>\n<\/ul><p>Typical\u2062 example: A clean food brand used sugarcane bagasse boxes printed with Dong\u2062 Ho patterns\u2062, both environmentally friendly and\u2063 increased brand favorability by up to 421% (according to DPS.MEDIA survey in December 2023).<\/p><p>{\"translations\":[{\"\u2064\"}]}<\/p><p>\u2014<br>\nDo you need to optimize additional content or add\u2063 variant versions suitable for multiple post scenarios? I can help you continue to expand the content!\u2064 \ud83c\udf1f\u200b <\/p><h2 id=\"outro\">What I want to convey<\/h2><p>Taking care of the Tet gift wrapping method is not only an art of beautifying the product, but also a strategy to\u200d increase emotional value for orders \u2013 an extremely important factor in end-of-year shopping\u2062 behavior. From selecting\u2063 colors, packaging materials\u2063 to detailed arrangement, every small element can resonate and\u2062 create\u2062 a memorable experience for customers.<\/p><p>As a digital marketing strategy consulting unit for SMEs in Vietnam, DPS.MEDIA encourages you to view gift wrapping as a natural extension of the brand\u2064. This is also a great opportunity to convey the brand story, increase recognition and loyalty from customers, especially during peak shopping periods like\u2062 Tet.<\/p><p>If your business wants to exploit deeper, consider combining gift wrapping with content marketing strategy, optimizing product\u2064 images, or building upsell\u2064 \u2013 cross-sell\u2064 programs for the holiday season. Beautiful gift wrapping not only makes customers more satisfied but also opens up many creative directions to optimize sales.<\/p><p>Have you\u2063 ever applied any successful gift wrapping tips? Please share your feelings or experiences in the comments section to exchange with DPS.MEDIA and develop more interesting ideas together! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/dps-media-is-recruiting-wordpress-website-designers\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">DPS.MEDIA RECRUITING WORDPRESS WEBSITE DESIGNERS<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/seo-standard-website-design-service-leading-the-trend\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">SEO-Standard Website Design Service \u2013 Increase Business Efficiency<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/how-to-do-affiliate-marketing-effectively\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Popular Ways to Do Affiliate Marketing<\/span><\/a><\/div>                <\/div>\r\n                            <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/designing-product-catalogs-with-beautiful-and-modern-design-templates\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Design product catalogues with beautiful and modern designs<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/report-on-digital-technology-consumption-trends-in-vietnam-q1-2023-conducted-by-decision-lab\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Digital consumption trend report in Vietnam Q1 2023 conducted by Decision Lab<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/detailed-instructions-for-using-tiktok-studio-for-creators\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Detailed guide to using TikTok Studio for creators<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Tet is the biggest shopping peak season of the year, and beautiful gift wrapping can directly determine the value of orders. According to a survey by DPS.MEDIA of 120 Vietnamese SMEs, 83% of businesses recorded revenue growth of 15-30% after investing in [...]<\/p>","protected":false},"author":11,"featured_media":22443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=22442"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/22443"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=22442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=22442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=22442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}