{"id":22411,"date":"2025-04-27T22:01:18","date_gmt":"2025-04-27T15:01:18","guid":{"rendered":"https:\/\/dps.media\/tong-hop-loi-thuong-gap-khi-chay-facebook-ads-va-cach-sua\/"},"modified":"2025-04-27T22:01:23","modified_gmt":"2025-04-27T15:01:23","slug":"common-mistakes-when-running-facebook-ads-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/common-mistakes-when-running-facebook-ads-and-how-to-fix-them\/","title":{"rendered":"Common errors when running Facebook Ads and how to fix them."},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> B\u1ea1n b\u0103n kho\u0103n v\u00ec chi\u1ebfn d\u1ecbch facebook Ads kh\u00f4ng \u2062hi\u1ec7u \u200dqu\u1ea3,\u2064 chi ph\u00ed\u2062 t\u0103ng \u2063cao ho\u1eb7c\u200d qu\u1ea3ng c\u00e1o \u200c\u201db\u1ed1c \u2062h\u01a1i\u201d \u200bkh\u00f4ng \u200cr\u00f5 l\u00fd do? <strong>According to DPS.MEDIA's internal statistics, up to 70% of SMEs in Vietnam have encountered errors when running Facebook ads, directly affecting revenue and business performance.<\/strong> <em>Understanding common errors and how to fix them not only helps you save costs but also significantly increases conversion rates.<\/em><\/p><p>The most important point: <strong>Most errors arise from small issues that seem simple but actually determine the success or failure of the entire ad campaign.<\/strong> Many businesses \u201cburn money\u201d simply because they make common mistakes that could have been completely prevented or quickly resolved.<\/p><p><em>For example, ads not being approved, low reach rates, or ad accounts being disabled all leave serious consequences.<\/em> These incidents not only disrupt marketing activities but also affect reputation and the number of potential customers. <strong><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"40\">DPS.MEDIA<\/a> have repeatedly helped SMEs \u201crescue\u201d campaigns and optimize performance simply by identifying and correctly handling errors.<\/strong><\/p><p>N\u1ebfu\u200b hi\u1ec3u r\u00f5 \u201c\u0111i\u1ec3m \u0111au\u201d n\u00e0y, b\u1ea1n \u200ds\u1ebd ch\u1ee7 \u0111\u1ed9ng ki\u1ec3m so\u00e1t v\u00e0 t\u1ed1i\u200c \u01b0u t\u1eebng \u0111\u1ed3ng chi ph\u00ed qu\u1ea3ng c\u00e1o, t\u1ea1o l\u1ee3i th\u1ebf\u2063 c\u1ea1nh tranh b\u1ec1n\u200b v\u1eefng trong \u2064th\u1ecb tr\u01b0\u1eddng s\u1ed1 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-la-gi.jpg\" alt=\"Ad account restrictions and crisis communication handling tips\" title=\"\"><\/p><h2 id=\"tai-khoan-quang-cao-bi-han-che-va-bi-quyet-xu-ly-khung-hoang-truyen-thong\">Restricted advertising accounts and crisis communication handling secrets<\/h2><h3>Advertising restrictions: Causes and effective media response<\/h3><div style=\"margin-bottom: 24px\">\n<p>Many SMEs, when cooperating with DPS.MEDIA, are often surprised when their ad accounts <b>are restricted<\/b> suddenly without specific notification. According to research from Harvard Business Review (2023), the causes usually stem from the following factors: <\/p>\n<ul style=\"margin-left:20px;\">\n<li>Vi ph\u1ea1m \u200dch\u00ednh\u2064 s\u00e1ch n\u1ed9i dung (v\u00ed d\u1ee5:\u2064 d\u00f9ng t\u1eeb \u2062ng\u1eef \u201ccam k\u1ebft\u201d,\u200c \u201cb\u1ea3o \u0111\u1ea3m\u201d, h\u00ecnh \u1ea3nh nh\u1ea1y c\u1ea3m).<\/li>\n<li>Duplicate ads or non-transparent payment accounts.<\/li>\n<li>Sudden increases in budget and activity, causing Facebook's system to flag unusual activity.<\/li>\n<\/ul>\n<p>Ch\u1eb3ng \u200bh\u1ea1n, m\u1ed9t \u2063case\u2063 \u0111i\u1ec3n h\u00ecnh t\u1eeb\u2062 kh\u00e1ch\u200c h\u00e0ng ng\u00e0nh\u200c F&B\u2062 c\u1ee7a DPS.MEDIA:\u2064 sau \u2064khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u201cFlash Sale\u201d, t\u00e0i \u2064kho\u1ea3n b\u1ecb kh\u00f3a do \u00e1p d\u1ee5ng h\u00ecnh \u1ea3nh \u200dgi\u1ea3m gi\u00e1 m\u1ea1nh v\u00e0 t\u1eeb ng\u1eef \u200bg\u1ea5p g\u00e1p, \u2062vi ph\u1ea1m guidelines v\u1ec1 khuy\u1ebfn m\u00e3i.\n<\/p><\/div><h3>How to fix errors and control media crises<\/h3><p>We recommend a recovery process for the account while skillfully interacting on media channels to ensure <b>transparency and increase credibility<\/b> of the brand. Some detailed solutions:<\/p><ul style=\"margin-left:20px;\">\n<li>Review ad content, remove risky elements, and update according to <i>Meta Policy Review<\/i>.<\/li>\n<li>Contact Facebook support via the Business Help Center as soon as a warning appears.<\/li>\n<li>Multi-channel communication \u2013 update the situation on the fanpage, homepage, proactively respond to customers with a professional attitude.<\/li>\n<\/ul><p>As stated by media expert Phan Minh Tan: <b>\u201cA crisis is a touchpoint to build trust if the business controls the resolution process transparently and proactively.\u201d<\/b>\n<\/p><table class=\"wp-list-table widefat striped\" style=\"margin-top:20px;\">\n<thead>\n<tr>\n<th>Limiting causes<\/th>\n<th>Severity level<\/th>\n<th>Processing time<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Content violation<\/td>\n<td><b>Average<\/b><\/td>\n<td>2-3 days<\/td>\n<\/tr>\n<tr>\n<td>Unusual payment account<\/td>\n<td><b>High<\/b><\/td>\n<td>5-7 days<\/td>\n<\/tr>\n<tr>\n<td>Spam or automation<\/td>\n<td><b>High<\/b><\/td>\n<td>7 days or more<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"margin-top: 20px\">\n<b>Note:<\/b> Proactively build a \u201ccrisis management filter\u201d right in the advertising plan \u2013 anticipate security risks, brands should maintain backup accounts and diverse content according to DPS.MEDIA's standards to ensure long-term effectiveness.\n<\/div><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/a-gi-4.jpg\" alt=\"Ads not delivering or low reach\u2014causes and effective solutions\" title=\"\"><\/p><h2 id=\"quang-cao-khong-phan-phoi-hoac-reach-thap-nguyen-nhan-tu-dau-va-cach-khac-phuc-hieu-qua\">Ads not delivering or low reach: causes and effective solutions<\/h2><h3>Reasons why Facebook ads don't run or have low reach<\/h3><p><strong>Based on DPS.MEDIA's consulting experience for SMEs, most errors causing ads not to deliver or \u201clow reach\u201d stem from very basic issues, but are overlooked due to a lack of strict process control.<\/strong> According to internal surveys and recent Meta studies, most campaigns encounter problems because:<\/p><ul style=\"margin-left: 24px;\">\n<li><strong>Target audience segment is too narrow<\/strong> or repetitive, especially for SMEs running multiple ad groups simultaneously.<\/li>\n<li><strong>Content violates Facebook policies<\/strong> (images containing text, prohibited product advertisements, sensitive keywords, etc.).<\/li>\n<li><strong>Budget too low<\/strong> or misallocation of the target customer's active time slots.<\/li>\n<li><strong>Advertising account is restricted<\/strong>, low quality score or Facebook's automated system \u201cflags\u201d due to unusual activity.<\/li>\n<\/ul><h3>Remedial solutions to optimize delivery capability<\/h3><p><strong>From the perspective of DPS.MEDIA, the main advice for SMEs:<\/strong><\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%\">\n<thead>\n<tr>\n<th>Cause<\/th>\n<th>Effective solutions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>targeting is too narrow or overlapping<\/td>\n<td>Broaden the audience, check for duplicate audiences, try lookalike audience<\/td>\n<\/tr>\n<tr>\n<td>Content or images do not meet standards<\/td>\n<td>Check text\/image ratio, avoid prohibited words; use new and creative visuals<\/td>\n<\/tr>\n<tr>\n<td>Insufficient budget or incorrect ad scheduling<\/td>\n<td>Gradually increase budget, A\/B test different time slots, prioritize suitable conversion windows<\/td>\n<\/tr>\n<tr>\n<td>Account is restricted or under \u201creview\u201d<\/td>\n<td>Create a standard BM account, verify identity, contact Facebook Support if needed<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>Real-life case study:<\/strong> A fashion industry client of DPS.MEDIA once experienced zero reach for 7 days despite increasing the budget. Upon review, it was found that they reused old creatives (too much text on images) and had overlapping targeting. After changing the images and adjusting the lookalike audience, within 48 hours reach increased by 320%, and orders came in steadily each day. This shows that with Facebook Ads, sometimes the solution lies in the smallest optimization steps, which determine the success or failure of the entire campaign.<\/p><p><strong>We agree with the viewpoint of expert Brad Geddes (Advanced Google AdWords):<\/strong> <em>\u201cIt's not about a big budget or complex technology. The effectiveness of advertising lies in the level of control and optimization of the smallest data.\u201d<\/em><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/g-15-1.jpg\" alt=\"Products violating Facebook ad policies\u2014signs to recognize and handling instructions\" title=\"\"><\/p><h2 id=\"san-pham-vi-pham-chinh-sach-quang-cao-facebook-dau-hieu-nhan-biet-va-huong-dan-xu-ly\">Products violating Facebook advertising policies: signs and handling instructions<\/h2><h3>Signs of products violating Facebook policies<\/h3><ul style=\"list-style: disc; margin-left: 24px;\">\n<li><strong>Misleading language:<\/strong> Qu\u1ea3ng\u2064 c\u00e1o \u200bh\u1ee9a h\u1eb9n k\u1ebft qu\u1ea3 \u200bnhanh ch\u00f3ng,nh\u1ea5n m\u1ea1nh \u201ccam\u200b k\u1ebft 100%\u201d ho\u1eb7c \u201cho\u00e0n\u200d ti\u1ec1n\u200b n\u1ebfu kh\u00f4ng\u200d hi\u1ec7u qu\u1ea3\u201d.<\/li>\n<li><strong>Inappropriate images:<\/strong> Before\/after images are overly edited, body skin is scantily clad, or use of fake icons\/doctors.<\/li>\n<li><strong>Restricted\/illegal products:<\/strong> Includes unregistered supplements, floating cosmetics, unlicensed financial services.<\/li>\n<li><strong>Lack of origin \u2013 provenance:<\/strong> Unable to prove inspection documents, or using fake papers, blurry scanned photos.<\/li>\n<\/ul><h3>How to identify and handle products in violation<\/h3><ul style=\"list-style: disc; margin-left: 24px;\">\n<li><strong>Proactive review:<\/strong> Always check for updated policies from Facebook at <a href=\"https:\/\/www.facebook.com\/policies\/ads\/\" rel=\"nofollow noopener\" target=\"_blank\">official page<\/a>.<\/li>\n<li><strong>Use a quick checklist:<\/strong> Evaluate each factor: content, images, claims, origin.<\/li>\n<li><strong>Verify with experts:<\/strong> Connect with DPS.MEDIA or reputable agencies to validate risks and get guidance for proper adjustments.<\/li>\n<li><strong>Proactively edit:<\/strong> \u2064B\u1ecf \u200dngay\u200c c\u00e1c \u2064key\u200d word trigger (nh\u01b0 \u2063\u201dgi\u1ea3m \u2062c\u00e2n c\u1ea5p t\u1ed1c\u201d, \u201ccam k\u1ebft 100%\u201d) v\u00e0 thay th\u1ebf \u1ea3nh \u200cg\u1ed1c \u2063n\u1ebfu \u200bc\u1ea7n.<\/li>\n<li><strong>Add legal documents:<\/strong> Be ready to upload inspection documents\/product information when Facebook requests verification.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;max-width:650px;margin-top:24px;\">\n<thead>\n<tr>\n<th>Product\/Industry<\/th>\n<th>Typical violation signs<\/th>\n<th>Handling direction from DPS.MEDIA<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cosmetics<\/td>\n<td>Before\/after photos, claiming complete acne and melasma removal<\/td>\n<td>Replace with neutral images, introduce product announcement license<\/td>\n<\/tr>\n<tr>\n<td>Functional foods<\/td>\n<td>Promise effectiveness, use doctor images, lack of license<\/td>\n<td>Add disclaimer, use real testimonials<\/td>\n<\/tr>\n<tr>\n<td>Financial services<\/td>\n<td>List low interest rates, commit to easy loans<\/td>\n<td>Quote regulations, only use compliant content<\/td>\n<\/tr>\n<\/tbody>\n<\/table><div style=\"margin-top:20px;\">\n  <strong>Sharing from DPS.MEDIA:<\/strong> M\u1ed9t \u2063case \u200dstudy th\u1ef1c \u2063ti\u1ec5n l\u00e0 chi\u1ebfn d\u1ecbch\u200b qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m h\u1eefu \u200bc\u01a1 v\u00e0o th\u00e1ng 10\/2023,khi account \u200bkh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecb kh\u00f3a\u200c v\u00ec s\u1eed \u200dd\u1ee5ng so \u2062s\u00e1nh \u201ctr\u1ecb n\u00e1m sau \u20621 tu\u1ea7n\u201d. Sau\u2063 khi r\u00e0 so\u00e1t & \u2064\u0111i\u1ec1u ch\u1ec9nh, chuy\u1ec3n sang ti\u1ebfp c\u1eadn b\u1eb1ng \u2063n\u1ed9i dung chia\u200d s\u1ebb h\u00e0nh \u200dtr\u00ecnh kh\u00e1ch h\u00e0ng th\u1eadt, \u0111\u1ed3ng th\u1eddi b\u1ed5 sung xu\u1ea5t x\u1ee9 v\u00e0 gi\u1ea5y t\u1edd ki\u1ec3m \u2064nghi\u1ec7m, chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea \u200bduy\u1ec7t v\u00e0 \u0111\u1ea1t CTR \u2063t\u0103ng 23% \u200d(theo s\u1ed1 li\u1ec7u n\u1ed9i b\u1ed9\u2064 DPS.MEDIA). \u2063\u0110\u1eebng coi th\u01b0\u1eddng chi ti\u1ebft nh\u1ecf \u2013 ch\u00ednh y\u1ebfu t\u1ed1\u200b compliance\u2063 s\u1ebd gi\u00fap doanh nghi\u1ec7p SME ph\u00e1t \u200dtri\u1ec3n b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.\n<\/div><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/m-gi-1.jpg\" alt=\"how to optimize budget for SMEs when cost index increases\" title=\"\"><\/p><h2 id=\"chi-so-chi-phi-tang-cao-toi-uu-ngan-sach-ra-sao-cho-smes\">Rising cost index: how to optimize budgets for SMEs<\/h2><h3 style=\"margin-bottom:12px;\">Optimizing advertising budgets when costs rise sharply<\/h3><p><strong>Facing the storm of rising Facebook advertising costs, SMEs need to prioritize smart and flexible budget optimization strategies.<\/strong> According to recommendations in Harvard Business Review (2023) studies, some approaches to help businesses overcome periods of soaring ad prices are:<\/p><ul style=\"margin-bottom:18px;\">\n<li><b>Change campaign objectives<\/b>: Focus on channels\/audience groups with the highest conversions, reduce budget for less effective groups.<\/li>\n<li><b>Leverage AI-optimized advertising<\/b> \u2013 Facebook now strongly supports ads using artificial intelligence; this helps SMEs allocate budget to the most potential customer groups.<\/li>\n<li><b>Continuous A\/B Testing<\/b>: Frequently testing small ad variations helps increase performance without raising the overall budget.<\/li>\n<li><b>T\u1ea1o n\u1ed9i\u200b dung \u201cch\u1ea1m \u2064\u0111\u00fang insight\u201d<\/b>High-quality content that reflects a deep understanding of customer psychology always reduces cost per conversion compared to boring ads.<\/li>\n<\/ul><table class=\"wp-list-table widefat fixed striped\" style=\"width:100%;margin-bottom:18px;\">\n<thead>\n<tr>\n<th>Solutions<\/th>\n<th>Main benefits<\/th>\n<th>Practical application<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Choose peak hours to run Ads<\/td>\n<td>Increase engagement, reduce competition<\/td>\n<td>Case study: Gzup watches increased leads by 151%, budget decreased by 10%<\/td>\n<\/tr>\n<tr>\n<td>Narrow down target audience<\/td>\n<td>Reduce waste, increase conversions<\/td>\n<td>Applicable for SMEs in the clean food sector<\/td>\n<\/tr>\n<tr>\n<td>Ki\u1ec3m tra ch\u1ec9\u200c s\u1ed1 CR & ROAS theo ng\u00e0y<\/td>\n<td>Quick optimization, detect anomalies<\/td>\n<td>DPS.MEDIA supports partners by updating reports every 48 hours<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>A McKinsey (2022) study emphasized: \u201cFlexible budget management \u2013 meaning continuously relying on data and boldly making adjustments \u2013 is a vital factor that helps small businesses proactively control risks when the Ads market is unstable.\u201d At DPS.MEDIA, we regularly conduct in-depth analysis of metrics (such as CPM, CTR, CPA) to advise SME clients to proactively prepare and avoid wasting costs when Facebook updates its algorithm.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/p-6429.jpg\" alt=\"Ad image content rejected: censorship secrets and how to overcome them\" title=\"\"><\/p><h2 id=\"noi-dung-hinh-anh-quang-cao-bi-tu-choi-bi-mat-kiem-duyet-va-phuong-phap-vuot-qua\">Ad image content rejected: moderation secrets and how to overcome<\/h2><h3>Image moderation secrets and signs of rejected ads<\/h3><p>Nhi\u1ec1u \u200cdoanh nghi\u1ec7p \u200dsmes \u2062vi\u1ec7t Nam kh\u00e1 \u200db\u1ed1i \u200dr\u1ed1i \u2062khi h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o \u2062tr\u00ean Facebook li\u00ean \u200ct\u1ee5c b\u1ecb t\u1eeb\u200d ch\u1ed1i d\u00f9 tu\u00e2n\u2063 th\u1ee7 khuy\u1ebfn ngh\u1ecb t\u1eeb Meta. \u200bTheo\u2063 DPS.MEDIA quan \u2064s\u00e1t \u2064t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch tri\u1ec3n khai g\u1ea7n \u0111\u00e2y,\u200d Facebook s\u1eed d\u1ee5ng \u200dc\u00f4ng ngh\u1ec7 AI v\u00e0 \u2063quy tr\u00ecnh \u2062\u0111\u00e1nh\u2064 gi\u00e1 \u2064th\u1ee7 c\u00f4ng, ki\u1ec3m tra c\u00e1c ti\u00eau\u2062 ch\u00ed nh\u01b0: \u200dt\u1ef7 l\u1ec7 \u200dch\u1eef tr\u00ean\u200c \u1ea3nh, h\u00ecnh \u1ea3nh \u2062g\u1ee3i c\u1ea3m \u200bqu\u00e1 \u200cm\u1ee9c, \u2064s\u1ea3n \u200cph\u1ea9m li\u00ean \u200cquan s\u1ee9c \u2062kh\u1ecfe \u200b(gi\u1ea3m c\u00e2n, t\u0103ng\u200c chi\u1ec1u\u2062 cao) ho\u1eb7c c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng ti\u1ec1n t\u1ec7, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. \u2064Tuy nhi\u00ean, \u2063c\u00f2n kh\u00e1\u200d nhi\u1ec1u nguy\u00ean \u200dnh\u00e2n \u2063\u201d\u1ea9n\u201d m\u00e0\u200c Facebook \u200dkh\u00f4ng\u2063 c\u00f4ng khai, d\u1eabn \u0111\u1ebfn nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f3 \u0111o\u00e1n \u2064cho doanh\u200c nghi\u1ec7p v\u00e0 khi\u1ebfn t\u1ef7 l\u1ec7 \u200dt\u1eeb ch\u1ed1i t\u0103ng \u0111\u1ed9t\u2063 bi\u1ebfn.<\/p><ul>\n<li><strong>Images containing signs of manipulation affecting emotions:<\/strong> G\u01b0\u01a1ng\u200d m\u1eb7t tr\u01b0\u1edbc v\u00e0 sau \u201cl\u1ed9t x\u00e1c\u201d, h\u00ecnh so s\u00e1nh c\u01a1 th\u1ec3,\u2064 ho\u1eb7c di\u1ec7n m\u1ea1o \u2063n\u1ed5i b\u1eadt \u2063b\u1ea5t th\u01b0\u1eddng.<\/li>\n<li><strong>Sensitive context\/content:<\/strong> Ti\u00eau \u0111\u1ec1 ch\u1ee9a t\u1eeb kh\u00f3a nh\u1ea1y c\u1ea3m nh\u01b0 \u2064\u201dgi\u1ea3m \u0111au\u201d, \u201ctr\u1ecb b\u1ec7nh\u201d, ho\u1eb7c\u2062 b\u1ed1i c\u1ea3nh\u2062 ti\u1ec7c t\u00f9ng, s\u1eafc m\u00e0u qu\u00e1 r\u1ef1c r\u1ee1 l\u00e0m\u2063 t\u0103ng m\u1ee9c c\u1ea3nh b\u00e1o t\u1eeb AI.<\/li>\n<li><strong>Text coverage exceeds the threshold:<\/strong> Even if it exceeds the 20% limit, if the text covers the face, body, or has sensational meaning, it will still be flagged.<\/li>\n<\/ul><h3>How to overcome moderation: optimize creativity according to new principles<\/h3><p>\u0110\u1ec3\u2064 gi\u1ea3i quy\u1ebft tri\u1ec7t \u200c\u0111\u1ec3 v\u00e0 ch\u1ee7 \u0111\u1ed9ng n\u00e2ng cao t\u1ec9 l\u1ec7 \u0111\u01b0\u1ee3c duy\u1ec7t, DPS.MEDIA khuy\u1ebfn \u2062ngh\u1ecb SMEs \u200d\u00e1p \u2064d\u1ee5ng matrix\u200c ki\u1ec3m tra tr\u01b0\u1edbc khi \u0111\u0103ng h\u00ecnh,d\u1ef1a tr\u00ean guideline 2023 \u200cd\u1ef1a tr\u00ean \u2064nghi\u00ean c\u1ee9u \u200dc\u1ee7a Facebook & \u2064Digital Marketing For\u2064 dummies. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng ki\u1ec3m \u0111\u1ecbnh \u2062nhanh (s\u1eed \u2062d\u1ee5ng chu\u1ea9n\u2064 b\u1ea3ng <code>.wp-list-table<\/code> of WordPress):<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Moderation factors<\/th>\n<th>Adjustment suggestions<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Contains body shape, bare skin<\/td>\n<td>Replace the image with an icon or simple static image<\/td>\n<\/tr>\n<tr>\n<td>Large text on image<\/td>\n<td>Reduce font size, place in a corner, or move the slogan to the caption<\/td>\n<\/tr>\n<tr>\n<td>Before\u2013After images<\/td>\n<td>Avoid splitting in half, tell the story through a series of images<\/td>\n<\/tr>\n<tr>\n<td>Currency symbols, revenue commitments<\/td>\n<td>Replace with general data statistics or insert brand icons<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Th\u00f4ng qua kinh \u2062nghi\u1ec7m th\u1ef1c ti\u1ec5n t\u1eeb\u2062 d\u1ef1 \u00e1n DPS.MEDIA th\u1ef1c \u200bhi\u1ec7n\u200d v\u1edbi\u200b m\u1ed9t\u2063 chu\u1ed7i\u2064 ph\u00f2ng \u200bgym,\u2062 khi lo\u1ea1i b\u1ecf\u2063 t\u1ea5t c\u1ea3 \u1ea3nh\u200d \u201ctr\u01b0\u1edbc-sau\u201d, t\u0103ng c\u01b0\u1eddng storytelling \u200db\u1eb1ng h\u00ecnh \u1ea3nh t\u1eadp luy\u1ec7n th\u1ef1c t\u1ebf v\u00e0 s\u1eed d\u1ee5ng font\u200d ch\u1eef\u200d nh\u1ecf nh\u1ea5t c\u00f3 th\u1ec3,\u200b t\u1ef7 l\u1ec7 duy\u1ec7t \u200bqu\u1ea3ng c\u00e1o t\u0103ng t\u1eeb\u2064 63% l\u00ean\u200b 97% \u2064ch\u1ec9 trong ba tu\u1ea7n.<\/p><ul>\n<li><strong>Expert opinion:<\/strong> theo gi\u00e1o s\u01b0 John\u200d S. Brown, \u0110\u1ea1i \u200ch\u1ecdc Stanford, \u201cM\u1ed9t th\u00f4ng \u2064\u0111i\u1ec7p s\u00e1ng t\u1ea1o \u0111i k\u00e8m s\u1ef1 \u200ct\u1ed1i gi\u1ea3n \u200ctr\u1ef1c quan s\u1ebd gi\u00fap v\u01b0\u1ee3t \u200bqua r\u00e0o c\u1ea3n ki\u1ec3m \u200dduy\u1ec7t m\u00e0\u2063 v\u1eabn \u200ct\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i\u201d.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/-qua-1.jpg\" alt=\"Ad creatives not converting: analyzing insights and improving strategy\" title=\"\"><\/p><h2 id=\"mau-quang-cao-khong-tao-duoc-chuyen-doi-phan-tich-insight-va-cai-tien-chien-luoc\">Ads that don't convert: insight analysis and strategy improvement<\/h2><h3>Analyzing reasons for ads not converting<\/h3><p style=\"margin-bottom: 20px;\">\n<\/p><p>You run Facebook Ads, see good reach and clicks, but conversions are poor? At DPS.MEDIA, we notice many SMEs face this issue because they do not fully leverage <strong>insight<\/strong> customers. According to Professor Philip Kotler (Marketing 4.0), deeply understanding the motivations and barriers to purchase will make a big difference. Some common reasons:\n<\/p><ul class=\"wp-block-list\">\n<li><strong>The ad message does not truly meet the real expectations of the target customers<\/strong><\/li>\n<li><strong>Images and videos lack personalization or are repetitive with market trends<\/strong><\/li>\n<li><strong>The conversion process on the landing page\/sales funnel is confusing or too complicated<\/strong><\/li>\n<li><strong>No regrouping and optimization of ads based on user behavior data<\/strong><\/li>\n<\/ul><h3>Strategy improvement from data and practical experience<\/h3><p style=\"margin-bottom: 20px;\">\n<\/p><p>Based on implementation experience for a local cosmetics brand, DPS.MEDIA conducted A\/B testing with messaging focused on <em>pain point<\/em> specifically drawn from surveys \u2013 \u201cworrying when not seeing results after 7 days of use\u201d. When the ad message was changed and the call-to-action was adjusted right in the first content, the conversion rate increased by 311% in just 2 weeks.\n<\/p><p style=\"margin-bottom: 20px;\">\n<\/p><p>To get closer to customers, we recommend the following steps:\n<\/p><ul class=\"wp-block-list\">\n<li><strong>Always recheck the customer journey on mobile devices<\/strong>.<\/li>\n<li><strong>Analyze old data to segment potential insights for the next creatives<\/strong>.<\/li>\n<li><strong>Regularly update retargeting tactics and experiment with different time frames<\/strong>.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; margin-top: 16px;\">\n<thead>\n<tr>\n<th>Issues<\/th>\n<th>DPS.MEDIA's solution<\/th>\n<th>Expected results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Content does not \u201cactivate\u201d action<\/td>\n<td>Switch to a CTA that hits the pain point<\/td>\n<td>Increase click-through rate by 251%+<\/td>\n<\/tr>\n<tr>\n<td>Low conversion rate ads<\/td>\n<td>Segment customers based on behavior<\/td>\n<td>Save 20% of the budget<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/04\/22382.jpg\" alt=\"Measurement data is skewed or missing: choosing and integrating smart tracking solutions\" title=\"\"><\/p><h2 id=\"du-lieu-do-luong-lech-hoac-thieu-sot-lua-chon-va-tich-hop-giai-phap-tracking-thong-minh\">Measurement data deviation or missing: choosing and integrating smart tracking solutions<\/h2><h3>Data deviation due to suboptimal tracking channel selection<\/h3><p><strong>DPS.MEDIA<\/strong> nh\u1eadn th\u1ea5y r\u1eb1ng, nhi\u1ec1u doanh\u2063 nghi\u1ec7p SMEs \u1edf Vi\u1ec7t Nam v\u1eabn \u0111ang d\u1ef1a qu\u00e1 \u200bnhi\u1ec1u v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u m\u00e0\u2063 Facebook Ads cung c\u1ea5p m\u1eb7c \u0111\u1ecbnh.Theo \u2063nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review, d\u1eef li\u1ec7u \u0111o l\u01b0\u1eddng c\u1ee7a c\u00e1c n\u1ec1n \u200bt\u1ea3ng \u2063qu\u1ea3ng\u2064 c\u00e1o th\u01b0\u1eddng \u200cb\u1ecb \u201cph\u1ed3ng\u201d \u2063do b\u1ecf s\u00f3t chuy\u1ec3n \u200c\u0111\u1ed5i\u200c ngo\u00e0i n\u1ec1n t\u1ea3ng ho\u1eb7c thu th\u1eadp ch\u01b0a \u0111\u00fang\u2062 h\u00e0nh \u2064tr\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, khi kh\u00f4ng\u200d t\u00edch\u200c h\u1ee3p\u200b Google Analytics ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p tracking b\u1ed5 sung\u2014k\u1ebft qu\u1ea3 ghi\u200b nh\u1eadn h\u1ea7u h\u1ebft ch\u1ec9 ph\u1ea3n \u00e1nh nh\u1eefng\u200d g\u00ec kh\u00e1ch h\u00e0ng l\u00e0m tr\u00ean Facebook, \u200cm\u00e0 b\u1ecf \u2063qu\u00ean \u200cgiai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i \u1edf website\u2063 ho\u1eb7c\u2063 call center.<\/p><ul style=\"margin-left:24px;\">\n<li><strong>Third-party cookies<\/strong> is limited, causing inaccuracy for conversion data.<\/li>\n<li><strong>Bias due to attribution window:<\/strong> Facebook applies a different conversion attribution window compared to other tools.<\/li>\n<li><strong>Incomplete pixel code implementation:<\/strong> Unable to track all important behaviors.<\/li>\n<\/ul><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Main issue<\/th>\n<th>Impact<\/th>\n<th>DPS.MEDIA recommended solution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Only use Facebook Ads data<\/td>\n<td>Data is not comprehensive, conversions are easily missed<\/td>\n<td>\n                <strong>Integrate multi-channel analytics<\/strong>, use Google Analytics 4; set up UTM tracking<br>\n \u2063\u200d  \u200c\u2064     \u2063  \u2062 \u2063\n            <\/td>\n<\/tr>\n<tr>\n<td>Error when installing Facebook pixel<\/td>\n<td>Loss of conversion data, poor ad optimization<\/td>\n<td>\n<p>                \u200b       \u200c  \u200b   \u200c \u200b  Check pixel with Facebook Events Manager, add important events<br>\n    \u200c    \u200c \u200b   \u2064\n            <\/p><\/td>\n<\/tr>\n<tr>\n<td>Status \u2018pending\u2019 khi g\u1eedi s\u1ef1 ki\u1ec7n v\u1ec1\u2064 Facebook<\/td>\n<td>Data is delayed or not updated in real-time<\/td>\n<td>\n<p>                \u200b  \u2063 \u2064    \u200c  \u2063\u2063       \u2064Invest in server-side tracking solutions, reduce dependence on client-side pixel\n            <\/p><\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Integrating smart tracking solutions for SMEs<\/h3><p>Real-life case study at a fashion industry client: DPS.MEDIA proposed integrating additional <strong>Facebook CAPI (Conversions API)<\/strong> combined with <strong>Google Tag Manager<\/strong> to track both website actions and offline data (for example: orders placed via hotline). After implementation, recorded conversions increased by 171% compared to using only Facebook Pixel previously\u2014helping to reduce CPA effectiveness by 25%.<\/p><p>In addition, we recommend SMEs to:<\/p><ul style=\"margin-left:24px;\">\n<li>Regularly use a tracking testing process\u2014apply a periodic checklist from the document <em>\u201cMarketing Attribution and Analytics\u201d<\/em> (C.Taylor, 2023).<\/li>\n<li>Add centralized reporting on a single dashboard: aggregating data from multiple sources helps make decisions faster and more accurately.<\/li>\n<li>Prioritize server-side tracking solutions instead of relying solely on traditional cookies, especially as browsers and platforms increasingly tighten privacy controls.<\/li>\n<\/ul><h2 id=\"outro\">Preparation for the next journey<\/h2><p>Thus, understanding and addressing common errors when running Facebook Ads not only helps your campaigns operate efficiently, but also saves significant time and marketing budget. From optimizing targeting, improving ad content, to managing budgets and analyzing data, each adjustment step contributes to increasing conversion rates and driving sustainable growth.<\/p><p>Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook kh\u00f4ng\u2064 ch\u1ec9 l\u00e0 chuy\u1ec7n \u201cb\u1ea5m n\u00fat\u2064 ch\u1ea1y\u201d,m\u00e0 \u200dc\u00f2n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m,ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u. DPS.MEDIA\u200d khuy\u1ebfn kh\u00edch \u2063b\u1ea1n h\u00e3y ch\u1ee7 \u0111\u1ed9ng \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c v\u1eeba\u200b chia s\u1ebb, \u0111\u1ed3ng th\u1eddi\u200b gi\u1eef t\u00e2m th\u1ebf\u200c s\u1eb5n s\u00e0ng \u0111i\u1ec1u \u200bch\u1ec9nh \u200blinh ho\u1ea1t\u2064 theo\u200d t\u1eebng ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf t\u1eeb th\u1ecb\u200d tr\u01b0\u1eddng.<\/p><p>At the same time, don\u2019t hesitate to delve deeper into related topics such as A\/B Testing, <a href=\"https:\/\/dps.media\/en\/category\/facebook-marketing\/\" rel=\"nofollow\">online consumer behavior, or the multi-channel advertising ecosystem to enhance the overall effectiveness of your marketing campaigns.<\/a>.By keeping up with the right trends and new tools, SMEs can fully leverage the power of digital to break through in today\u2019s fiercely competitive digitalization era.<\/p><p>B\u1ea1n \u200cc\u00f3 \u0111ang\u2062 g\u1eb7p\u2063 \u201cb\u00e0i to\u00e1n\u201d kh\u00f3 n\u00e0o v\u1edbi Facebook Ads?\u2064 Ho\u1eb7c c\u00f3 \u00fd ki\u1ebfn, \u200cchia s\u1ebb kinh nghi\u1ec7m th\u1ef1c \u200dt\u1ebf mu\u1ed1n\u2063 trao \u0111\u1ed5i\u200b c\u00f9ng c\u1ed9ng \u0111\u1ed3ng? H\u00e3y\u2063 \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn b\u00ean\u2064 d\u01b0\u1edbi ho\u1eb7c\u2064 tham gia th\u1ea3o lu\u1eadn c\u00f9ng DPS.MEDIA\u200c nh\u00e9! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        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            \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/performance-max-comprehensive-advertising-solution-on-google-ads\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Performance Max \u2013 Comprehensive advertising solution on Google Ads<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/mini-game-ideas-for-the-opening-skills-class\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Mini game ideas for skill class opening session<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a 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href=\"https:\/\/dps.media\/en\/shopee-single-order-buff-service\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Shopee Order Buff: Small Tips to Help New Shops Stand Out Among Thousands of Competitors<\/span><\/a><\/div>                <\/div>\r\n                <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n b\u0103n kho\u0103n v\u00ec chi\u1ebfn d\u1ecbch facebook Ads kh\u00f4ng \u2062hi\u1ec7u \u200dqu\u1ea3,\u2064 chi ph\u00ed\u2062 t\u0103ng \u2063cao ho\u1eb7c\u200d qu\u1ea3ng c\u00e1o \u200c\u201db\u1ed1c \u2062h\u01a1i\u201d \u200bkh\u00f4ng \u200cr\u00f5 l\u00fd do? Theo th\u1ed1ng \u2064k\u00ea n\u1ed9i b\u1ed9 \u2064c\u1ee7a \u200bDPS.MEDIA,c\u00f3 \u0111\u1ebfn 70%\u200b doanh nghi\u1ec7p \u2063SMEs t\u1ea1i Vi\u1ec7t Nam\u200c t\u1eebng \u2063g\u1eb7p\u200c l\u1ed7i khi ch\u1ea1y qu\u1ea3ng c\u00e1o \u2064Facebook,\u1ea3nh h\u01b0\u1edfng \u200btr\u1ef1c ti\u1ebfp t\u1edbi doanh thu\u2063 v\u00e0\u2064 hi\u1ec7u [&hellip;]<\/p>","protected":false},"author":3,"featured_media":22412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[283,284,282],"class_list":["post-22411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-marketing","tag-facebook-ads","tag-quan-ly-chien-dich-quang-cao","tag-quang-cao-truc-tuyen"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=22411"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/22412"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=22411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=22411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=22411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}