{"id":22373,"date":"2025-04-25T12:08:46","date_gmt":"2025-04-25T05:08:46","guid":{"rendered":"https:\/\/dps.media\/viet-gioi-thieu-ban-than-sao-cho-thu-hut-khach-dau-tien\/"},"modified":"2025-04-25T12:09:04","modified_gmt":"2025-04-25T05:09:04","slug":"how-to-write-an-attractive-self-introduction-to-attract-first-customers","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/how-to-write-an-attractive-self-introduction-to-attract-first-customers\/","title":{"rendered":"How to write a self-introduction to attract the first customer"},"content":{"rendered":"

\u201cWriting an engaging self-introduction\u201d is the first step to turning strangers into your first customers.<\/strong> In the digital age, where consumers spend an average of only 8 seconds deciding whether to keep reading or not, what you say in the first few lines can make a life-or-death difference for your brand or personal product.<\/a>.<\/p>

At DPS.MEDIA, we have found that 80% of small business owners do not take advantage of their self-introduction, thereby missing opportunities to connect with potential customers.<\/strong> An unclear, generic introduction will make you fade among hundreds of content competitors out there.<\/p>

The key point when writing a self-introduction is not to \u201ctalk about yourself\u201d, but to \u201cpresent the value you bring\u201d.<\/strong> Customers don't care how many projects you've done; they only really pay attention if they see you can solve their problems or help them achieve what they want.<\/p>

An effective introduction needs to clarify three elements:<\/strong> who you are, what you do, and why the reader should trust you. Answer quickly, naturally, and focus on the benefits others receive\u2014instead of listing degrees or titles.<\/p>

In the online business environment, self-introduction doesn't just appear in the \u201cAbout\u201d section on your website.<\/strong> It's also the bio on social media, the opening in an email, or even how you send the first message to a customer. This is the \u201cfirst wave\u201d that determines whether you create a good impression or not.<\/em><\/p>

Therefore, treat your introduction as a short advertisement you are investing in yourself\u2014the clearer, the stronger, the easier it is to convert.<\/strong> Personal branding is not about how you praise yourself, but about the impression the other person has after reading the first few lines you send.
\"Understand<\/p>

Understand the target customer to introduce with the right focus<\/h2>

Clearly define the customer persona to choose the appropriate language<\/h3>

The initial introduction message is like a digital business card\u2014if it's not the right tone, it will be ignored in just a few seconds. At DPS.MEDIA<\/a>,we usually start by identifying a specific customer persona<\/strong>: who they are, what they care about, and what value they expect to receive from you. This is the principle emphasized in the model Value Proposition Canvas<\/em> by Strategyzer: to deliver a focused introduction, you need to communicate directly with pain points<\/strong> and desires<\/strong> of the customer.<\/p>

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh\u2062 gi\u00e1o \u2063d\u1ee5c m\u00e0 DPS.MEDIA t\u1eebng tri\u1ec3n khai: thay v\u00ec \u200dgi\u1edbi thi\u1ec7u theo c\u00e1ch \u201cCh\u00fang t\u00f4i cung c\u1ea5p gi\u1ea3i ph\u00e1p e-learning ch\u1ea5t l\u01b0\u1ee3ng\u201d, ch\u00fang \u200ct\u00f4i \u0111\u00e3 \u2064\u0111i\u1ec1u ch\u1ec9nh th\u00e0nh: \u201cT\u0103ng 32% t\u1ef7 l\u1ec7\u2064 ho\u00e0n \u200bth\u00e0nh kh\u00f3a h\u1ecdc ch\u1ec9 trong 3\u200d tu\u1ea7n \u2013 nh\u1edd c\u00f4ng \u200bc\u1ee5 \u0111\u00e0o\u2062 t\u1ea1o tr\u1ef1c tuy\u1ebfn\u2064 thi\u1ebft k\u1ebf ri\u00eang cho h\u1ecdc sinh Vi\u1ec7t Nam\u201d<\/em>. By speaking to what the customer is looking for<\/strong>, the initial campaign results nearly doubled compared to the original expectations.<\/p>

Select content according to the customer's level of awareness<\/h3>

Based on the Awareness Level classified by Eugene Schwartz in the book Breakthrough Advertising<\/em>, DPS.MEDIA recommends adjusting the introduction according to the following levels:<\/p>\n\n\n\n\n\n\n\n\n
Awareness Level<\/th>\nAppropriate introduction method<\/th>\n<\/tr>\n<\/thead>\n
Unaware<\/td>\nStimulate emotions<\/strong> - tell a story or raise a common issue to get their attention<\/td>\n<\/tr>\n
Problem aware<\/td>\nIntroduce through pain<\/strong> \u200c \u2013 nh\u1ea5n m\u1ea1nh b\u1ea1n gi\u1ea3i quy\u1ebft \u0111i\u1ec1u h\u1ecd \u0111ang g\u1eb7p<\/td>\n<\/tr>\n
Recognize the solution<\/td>\nHighlight the specific solution<\/strong> \u2013 n\u00eau t\u00ean gi\u1ea3i ph\u00e1p v\u00e0 l\u1ee3i \u00edch tr\u1ef1c ti\u1ebfp<\/td>\n<\/tr>\n
Brand recognition<\/td>\nFocus on the difference<\/strong> \u2062 \u2013 n\u00f3i \u0111i\u1ec1u b\u1ea1n l\u00e0m t\u1ed1t\u2062 h\u01a1n \u0111\u1ed1i th\u1ee7<\/td>\n<\/tr>\n
Ready to take action<\/td>\nClear call to action<\/strong> \u2013 h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng \u200cti\u1ebfp theo<\/td>\n<\/tr>\n<\/tbody>\n<\/table>

Don\u2019t say \u201cwe can do everything\u201d \u2013 instead, say exactly what they need to hear.<\/p>

\"Choose<\/p>

Choose a tone of voice that fits the brand and industry<\/h2>

Tone of voice is the identity that shapes the first impression<\/h3>

Introducing yourself is not simply listing titles or experience \u2013 it\u2019s a golden opportunity to showcase your brand\u2019s personality. According to research from Nielsen Norman Group (2021), consistent tone of voice increases brand recall by 20%<\/strong>. Therefore,choosing language and tone appropriate to your industry will help your message connect with customers from the very first line.<\/a>.<\/p>

At DPS.MEDIA, we recommend SMEs choose tone of voice based on:<\/p>