{"id":22356,"date":"2025-04-23T12:08:17","date_gmt":"2025-04-23T05:08:17","guid":{"rendered":"https:\/\/dps.media\/cach-tao-kich-ban-content-thang-dau-cho-doanh-nghiep-khong-co-nhan-su\/"},"modified":"2025-04-23T12:08:19","modified_gmt":"2025-04-23T05:08:19","slug":"how-to-create-a-content-plan-for-the-first-month-for-businesses-without-staff","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/how-to-create-a-content-plan-for-the-first-month-for-businesses-without-staff\/","title":{"rendered":"How to Create a Content Script for the First Month for a Business Without Staff"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Are you struggling not knowing where to start building content when your company doesn't have a marketing department yet? <strong>With just a reasonable content script in the first month, you can completely make your first impression with potential customers<\/strong> \u2014 without needing a dedicated personnel team.<\/p><p>At DPS.MEDIA, we have accompanied more than 500 Vietnamese SME businesses in the stage of \u201chaving nothing in hand\u201d \u2013 <em>no personnel, no big budget, no digital marketing experience.<\/em>. The results show: <strong><a href=\"https:\/\/vov2.vov.vn\/doi-song-xa-hoi\/content-marketing-va-nhung-nguoi-ke-chuyen-doanh-nghiep-47558.vov2\" title=\"Content marketing and business storytellers\" rel=\"nofollow noopener\" target=\"_blank\">businesses with a clear content script from the first month will double their conversion rate after 90 days of implementation<\/a>.<\/strong><\/p><p><strong>Why do you need a first-month content script?<\/strong> Because content is not just a post \u2014 it's how you guide customers to trust you, even when you just appeared. Without direction from the start, every article, every image you create can carry a fragmented message, causing customers to get lost \u2014 <em>and you lose both time and opportunity<\/em>.<\/p><p>Just grasp the three core pillars in the first month: <strong>(1) Identify customer persona, (2) Shape brand voice, (3) Plan content according to specific goals<\/strong> \u2014 you already have a solid foundation to build a professional brand, even if your team has only one person.<\/p><p><strong>The truth is: producing content is not hard, the hard part is not knowing what to write, when, and for what purpose.<\/strong> A content script acts as a \u201croadmap\u201d to help you use your limited time most effectively. It helps you know which week to build awareness, which week to increase engagement, and which week to close sales.<\/p><p>You don't need to wait for a complete marketing team to get started. Start with a sharp script \u2013 <strong>because every day you don't appear on digital platforms is a day you are forgotten in the minds of customers.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/vinuni.edu.vn\/wp-content\/uploads\/2025\/01\/tong-quan-ve-content-planning-trong-marketing.jpg\" alt=\"Understand the nature of the business to determine suitable content objectives\" title=\"\"><\/p><h2 id=\"hieu-ro-ban-chat-doanh-nghiep-de-xac-dinh-muc-tieu-noi-dung-phu-hop\">Understand the nature of the business to determine appropriate content objectives<\/h2><h3>Knowing where the business is helps you know where to go<\/h3><p>At DPS.MEDIA, we realize that one of the most common mistakes of new businesses is <strong>creating content without understanding the essence of your business<\/strong>. You cannot develop effective content if you have not clearly defined these three root factors: who you are, who you serve, and what you want to achieve.<\/p><p>To determine suitable content goals in the first month \u2014 especially when there is no dedicated specialist \u2014 the business needs to answer the following three basic but crucial questions:<\/p><ul>\n<li><strong>what is the core solution of the business?<\/strong> (E.g.: What makes your product or service different?)<\/li>\n<li><strong>Who is your current target customer segment?<\/strong> (Avoid being vague, specify age, profession, online behavior)<\/li>\n<li><strong>What is the ideal customer journey from content to conversion?<\/strong><\/li>\n<\/ul><p>M\u1ed9t case\u2063 study th\u1ef1c t\u1ebf t\u1eeb kh\u00e1ch h\u00e0ng \u200bc\u1ee7a ch\u00fang t\u00f4i\u200d \u2013 m\u1ed9t startup cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n \u2064h\u00e0ng \u2013\u200d \u0111\u00e3 \u200dminh ch\u1ee9ng\u200d \u0111i\u1ec1u n\u00e0y. Do\u200b thi\u1ebfu \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng, doanh nghi\u1ec7p ban \u0111\u1ea7u t\u1ea1o n\u1ed9i dung r\u1ea5t d\u00e0n tr\u1ea3i: n\u00f3i v\u1ec1 \u0111a\u200b n\u1ec1n\u2062 t\u1ea3ng, AI, t\u1ef7 l\u1ec7 x\u1eed l\u00fd \u0111\u01a1n,\u2026\u2063 nh\u01b0ng kh\u00f4ng t\u1eadp trung v\u00e0o n\u1ed7i \u0111au c\u1ed1t l\u00f5i\u2062 c\u1ee7a kh\u00e1ch h\u00e0ng SME \u2013 thi\u1ebfu th\u1eddi gian \u2063qu\u1ea3n l\u00fd b\u00e1o c\u00e1o b\u00e1n h\u00e0ng. \u200cSau khi ch\u00fang t\u00f4i\u2062 c\u00f9ng doanh nghi\u1ec7p \u200bl\u00e0m l\u1ea1i <strong>business persona map and core values<\/strong>, in just 2 weeks, the content script was restructured along the following axes:<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Content Axis<\/th>\n<th>Content Goal<\/th>\n<th>Reason for Choosing Axis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Explaining retail industry pain-points<\/td>\n<td>\u0110\u1ed3ng \u200dc\u1ea3m & T\u0103ng ti\u1ebfp c\u1eadn<\/td>\n<td>Establish emotional connection with SMEs<\/td>\n<\/tr>\n<tr>\n<td>1-minute video: App usage tutorial<\/td>\n<td>Reduce technical barriers<\/td>\n<td>SME c\u1ea7n th\u1ea5y s\u1ef1\u2062 \u0111\u01a1n gi\u1ea3n & \u2062hi\u1ec7u qu\u1ea3 \u2063nhanh<\/td>\n<\/tr>\n<tr>\n<td>real customer testimonial<\/td>\n<td>Increase trust \u2013 a key factor for new SMEs<\/td>\n<td>Stimulate sharing behavior within the community<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Cite research from <em>Harvard Business Review<\/em> (2022), over 64% of small businesses fail in content because they do not stick to the \u201cbusiness narrative\u201d \u2013 the story of the business\u2019s existence. Therefore, invest time to seriously think in a concise way: <strong>What problem was your business created to solve, and for whom?<\/strong><\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/vinuni.edu.vn\/wp-content\/uploads\/2025\/01\/Tong-quan-ve-content-planning-trong-marketing-hinh-anh-1.jpg\" alt=\"Identify customer personas and user journeys to choose core messages\" title=\"\"><\/p><h2 id=\"xac-dinh-chan-dung-khach-hang-va-hanh-trinh-nguoi-dung-de-lua-chon-thong-diep-cot-loi\">Identify customer personas and user journeys to choose core messages<\/h2><h3>Segment customers by behavior and decision-making context<\/h3><p>At DPS.MEDIA, we do not create content based solely on intuition. Instead, we recommend that SMEs start by drawing a \u201ccustomer persona map\u201d and a \u201cUser Journey\u201d model \u2013 two scientific tools that help guide what to write, for whom, and at what time. According to research from Harvard Business Review, content that matches reader intent can increase <strong>conversion rates by up to 73%<\/strong>.<\/p><p>The key is to segment customers into groups based on:<\/p><ul>\n<li><strong>Hidden insights<\/strong>: motivations, beliefs, or unspoken pains.<\/li>\n<li><strong>Stage in the journey<\/strong>: Awareness \u2013 Interest \u2013 Consideration \u2013 Decision \u2013 Loyalty.<\/li>\n<li><strong>Access context<\/strong>: timing, device used, platform being accessed.<\/li>\n<\/ul><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Stage<\/th>\n<th>Content needs<\/th>\n<th>Real-life example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>awareness<\/td>\n<td>Answer general questions, define the problem<\/td>\n<td>Blog post: \u201cWhy is your spa attracting fewer customers?\u201d<\/td>\n<\/tr>\n<tr>\n<td>Interest<\/td>\n<td>Show effective solutions<\/td>\n<td>Infographic: \u201c03 ways to retain old customers with a small budget\u201d<\/td>\n<\/tr>\n<tr>\n<td>Consideration<\/td>\n<td>Comparison, evidence, review<\/td>\n<td>Case study: \u201cIncrease 30% orders for a hair salon in Go Vap in 4 weeks\u201d<\/td>\n<\/tr>\n<tr>\n<td>Make decisions<\/td>\n<td>Call to action, offer, commitment<\/td>\n<td>Post: \u201cch\u1ec9\u2063 h\u00f4m\u2062 nay \u2013 T\u01b0 v\u1ea5n mi\u1ec5n \u200cph\u00ed\u200d k\u00e8m \u200bcheck to\u00e0n k\u00eanh\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Determine core messages based on specific user needs<\/h3><p>A common mistake among Vietnamese SMEs is using a \u201cone-size-fits-all\u201d message \u2013 leading to bland, unconvincing content. DPS.MEDIA applies the \u201cWire Core Message\u201d technique \u2013 distilling the deepest customer needs and positioning the business\u2019s unique competitive value.<\/p><p><strong>For example:<\/strong> For a business that just opened a bubble tea shop in District 10, the Gen Z customer insight is \u201cwanting to find a chill space to take photos on weekends.\u201d The first month\u2019s content message should not be \u201cdelicious tea, cheap price\u201d but should focus on emotions like \u201cA weekend hangout spot, just 5 minutes\u2018 walk from you.\u2019.<\/p><p>We recommend only implementing each month <strong>01 core message<\/strong>, repeated in various formats to increase memorability: from blog posts, short videos, Facebook images to automated messages. This consistency helps customers easily recognize the brand \u2013 the first step in the conversion chain.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/ycc.com.vn\/wp-content\/uploads\/2024\/04\/Gioi-thieu-ve-Vinamilk-5.jpg\" alt=\"Plan the first month&#039;s content with a flexible and reusable structure\" title=\"\"><\/p><h2 id=\"len-ke-hoach-noi-dung-thang-dau-voi-cau-truc-linh-hoat-va-co-the-tai-su-dung\">Plan the first month's content with a flexible and reusable structure<\/h2><h3>Build a flexible content framework using modules<\/h3><p>At DPS.MEDIA, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">we recommend businesses without dedicated content staff choose a modular structure to develop content for the first month<\/a>. Instead of creating each post from scratch, divide the content into 4-5 main topics revolving around the product, customers, and the brand\u2019s reason for existence. <\/p><p>M\u1ed9t n\u1ed9i \u2064dung g\u1ed1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u201cb\u1ebb nh\u1ecf\u201d\u200c \u0111\u1ec3 t\u00e1i \u200ds\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n d\u01b0\u1edbi c\u00e1c h\u00ecnh \u200dth\u1ee9c kh\u00e1c nhau:<\/p><ul>\n<li><strong>Experience sharing post<\/strong> \u2192 turned into email series, social carousels, or short videos<\/li>\n<li><strong>Customer testimonials<\/strong> \u2192 reuse as a quote on the landing page or for advertising<\/li>\n<li><strong>Answer frequently asked questions<\/strong> \u2192 use for FAQ, chatbot script or detailed blog post<\/li>\n<\/ul><p>This strategy is based on the REPS model (Relatable \u2013 Educational \u2013 Promotional \u2013 Story-driven) often cited in Harvard Business Review's brand content research (2022), aiming to optimize resources and accelerate production.<\/p><h3>Suggest a sample content calendar with a 3:1:1 ratio<\/h3><p>For businesses without a content creation team, DPS.MEDIA suggests a 3:1:1 production ratio \u2013 focusing on educational information and interweaving soft communication with promotional content. Below is a sample content plan for the first month:<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Week<\/th>\n<th>Content types<\/th>\n<th>Suggested ideas<\/th>\n<th>Format<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Week 1<\/td>\n<td><strong>Education<\/strong><\/td>\n<td>Why should customers care about issue A?<\/td>\n<td>Blog + Social post<\/td>\n<\/tr>\n<tr>\n<td>Week 2<\/td>\n<td><strong>Brand news<\/strong><\/td>\n<td>Product founding story<\/td>\n<td>Short video + Email<\/td>\n<\/tr>\n<tr>\n<td>Week 3<\/td>\n<td><strong>Case study<\/strong><\/td>\n<td>Customer experience after 7 days<\/td>\n<td>Article + Quote image<\/td>\n<\/tr>\n<tr>\n<td>Week 4<\/td>\n<td><strong>soft promotion<\/strong><\/td>\n<td>Product introduction offer<\/td>\n<td>Introduction on social + facebook group<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>This division not only helps ensure a steady production pace but also allows businesses to repeat the structure in subsequent months without fear of monotony \u2013 a tactic successfully applied by a home cleaning service startup in Ho Chi Minh City that we implemented: they used only 5 main content groups, rotating flexibly for over 6 months but the engagement rate still increased by 231% after each cycle.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/vinalink.edu.vn\/uploaded\/3-content-strategy-la-gi.jpg\" alt=\"Leverage available resources and free tools to produce content effectively\" title=\"\"><\/p><h2 id=\"tan-dung-nguon-luc-san-co-va-cac-cong-cu-mien-phi-de-san-xuat-noi-dung-hieu-qua\">Leverage available resources and free tools to produce content efficiently<\/h2><h3>Optimize internal resources without staff using automation tools<\/h3><p>At DPS.MEDIA, we often work with SME businesses that have only 1-2 people in charge of marketing. In cases where the business has no staff at all, leveraging free tools and untapped internal resources will be the springboard for you to start producing content for the first month. <strong>free tools and untapped internal resources<\/strong> will be the leverage for you to start producing content for the first month.<\/p><p>Below are some tools and ideas that effectively support the initial stage:<\/p><ul>\n<li><strong>ChatGPT, Notion AI, Google Gemini:<\/strong> These are powerful \u201cvirtual\u201d assistants that help outline content, suggest headlines, and complete article scripts.<\/li>\n<li><strong>Canva or Adobe Express:<\/strong> Create brand images, quote content, carousel posts with just a few drag-and-drop actions.<\/li>\n<li><strong>Google Sheet + Add-on Form publisher:<\/strong> Create forms to collect customer insights and export data into social proof content.<\/li>\n<li><strong>AI Voice tools (Play.ht, Eleven Labs):<\/strong> Create professional voice-over videos for TikTok\/Reels without actual recording.<\/li>\n<\/ul><h3>Turn the operations team into a source of content inspiration<\/h3><p>Available resources do not necessarily have to be content staff. With projects at DPS.MEDIA, we often \u201ctemporarily borrow\u201d the knowledge and experience of the sales department, customer support, or even the board of directors\u2014the people who understand customers best\u2014to create content that is much richer in insight than hiring freelancers unfamiliar with the industry.<\/p><p><strong>Example case study: <\/strong>an auto repair business in District 7 that collaborated with DPS.MEDIA created its first 4 videos simply by using a mobile phone to record technicians working in real situations, adding explanations via text. In week 1, they reached 15,000 pure organic views thanks to highly authentic and relatable content.<\/p><h3>Specify the content posting schedule with a template table<\/h3><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Week<\/th>\n<th>Content format<\/th>\n<th>Resources used<\/th>\n<th>Support tools<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Week 1<\/td>\n<td>Video \u200ch\u1eadu tr\u01b0\u1eddng, chia s\u1ebb \u201cngh\u1ec1\u2062 tay tr\u00e1i\u201d<\/td>\n<td>Technical staff<\/td>\n<td>CapCut, Canva<\/td>\n<\/tr>\n<tr>\n<td>Week 2<\/td>\n<td>infographic FAQ<\/td>\n<td>Customer support data<\/td>\n<td>Canva + Notion AI<\/td>\n<\/tr>\n<tr>\n<td>Week 3<\/td>\n<td>Service model explanation article<\/td>\n<td>Board of Directors<\/td>\n<td>ChatGPT + Grammarly<\/td>\n<\/tr>\n<tr>\n<td>Week 4<\/td>\n<td>Mini-clip sharing from customers<\/td>\n<td>Feedback collection form<\/td>\n<td>Google Sheet + Play.ht<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/firstsiteguide.com\/wp-content\/uploads\/2020\/11\/Learn-Blogging_The-beginners-guide-to-blog-content-planning.jpg\" alt=\"Set up a scientific posting schedule to help the business maintain a stable presence\" title=\"\"><\/p><h2 id=\"thiet-lap-lich-dang-bai-khoa-hoc-giup-doanh-nghiep-duy-tri-su-hien-dien-on-dinh\">Set up a scientific posting schedule to help the business maintain a stable presence<\/h2><h3>A regular content posting schedule helps algorithms favor your brand<\/h3><p>Research from <strong>HubSpot<\/strong> and <em>Content Marketing Institute<\/em> points out that businesses with a scientific posting schedule increase up to 67% organic traffic compared to brands with irregular posting. At DPS.MEDIA, we experimented with a \u201ccalendar-driven campaign\u201d model for an SME client in the clean cosmetics sector \u2014 after just 4 weeks, social media reach doubled, and B2B collaboration demand also began to form.<\/p><p>Businesses without personnel can still maintain a steady content flow by using a pre-designed posting calendar based on industry insights \u2014 helping to optimize resources and avoid sporadic posting. The proposed structure usually includes:<\/p><ul>\n<li><strong>Monday:<\/strong> Share a brief piece of knowledge in the form of <em>\u201cDid you know?\u201d<\/em> with infographic.<\/li>\n<li><strong>Wednesday:<\/strong> Short blog post (300-500 words) analyzing a small issue in the industry.<\/li>\n<li><strong>Friday:<\/strong> Case study or real-life example from actual customers or the business community.<\/li>\n<\/ul><h3>Scientific structure helps the business avoid \u201ccontent disruption\u201d<\/h3><p>Standardizing the weekly posting schedule helps businesses avoid \u201cradio silence\u201d due to lack of ideas or no one in charge. We often apply the model <strong>3H Content Framework from Google<\/strong>: Hero \u2013 Hub \u2013 Help, to ensure each week balances major content, community-sustaining content, and useful content. Below is a sample content calendar for the first month suitable for SMEs without a content team:<\/p><table class=\"wp-list-table widefat fixed striped table-view-list\">\n<thead>\n<tr>\n<th>Week<\/th>\n<th>Time<\/th>\n<th>Content type<\/th>\n<th>Suggested topic<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Week 1<\/td>\n<td>Monday<\/td>\n<td><strong>Help<\/strong> \u2013 useful tips<\/td>\n<td>5 mistakes when choosing a logistics service provider<\/td>\n<\/tr>\n<tr>\n<td>Week 1<\/td>\n<td>Friday<\/td>\n<td><strong>Hub<\/strong> \u2013 community connection<\/td>\n<td>Story of a mother and daughter starting an online market during the pandemic<\/td>\n<\/tr>\n<tr>\n<td>Week 2<\/td>\n<td>Wednesday<\/td>\n<td><strong>Hero<\/strong> \u2013 n\u1ed5i b\u1eadt\u2062 & t\u1ea1o\u2062 d\u1ea5u \u1ea5n<\/td>\n<td>Video pitch: Why we started from an old motorbike<\/td>\n<\/tr>\n<tr>\n<td>Week 3<\/td>\n<td>Monday<\/td>\n<td><strong>Help<\/strong><\/td>\n<td>How to test a business idea with zero capital<\/td>\n<\/tr>\n<tr>\n<td>Week 4<\/td>\n<td>Friday<\/td>\n<td><strong>Hub<\/strong><\/td>\n<td>What customers say after 1 month of product trial<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>We recommend preparing at least 4 weeks of evergreen content in advance so you can launch even without an official person in charge. This is not only a temporary solution but also the way DPS.MEDIA helps businesses take control of their content strategy from the very first week.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/5smedia.vn\/wp-content\/uploads\/2022\/05\/Content-Planning-300x225.jpg\" alt=\"Monitor performance metrics to refine content for the following months\" title=\"\"><\/p><h2 id=\"theo-doi-chi-so-hieu-suat-de-tinh-chinh-noi-dung-cho-nhung-thang-tiep-theo\">Track performance metrics to refine content for the following months<\/h2><h3>Measure content performance to see what truly creates value<\/h3><p>after implementing the content plan for the first month, <strong>tracking and evaluating performance indicators (KPIs)<\/strong> is mandatory to adjust the strategy to fit market needs and user behavior. DPS.MEDIA recommends SMEs start with basic but strategic metrics, such as:<\/p><ul>\n<li><strong>Engagement rate<\/strong>: measuring user engagement, thereby identifying which articles truly attract attention.<\/li>\n<li><strong>Conversion Rate<\/strong>: showing the ability to lead users to specific actions such as registering, purchasing, or messaging for consultation.<\/li>\n<li><strong>Average time on page<\/strong>: helps determine which content is truly engaging enough to retain readers.<\/li>\n<\/ul><h3>Turn data into strategy: Learn from performance to refine content<\/h3><p>The important thing is not just collecting data but <strong>turning data into decisions<\/strong>.M\u1ed9t doanh\u200d nghi\u1ec7p\u2063 nh\u1ecf (KH: Brand A \u2013 ng\u00e0nh m\u1ef9 ph\u1ea9m\u2062 handmade) t\u1eebng\u200c h\u1ee3p t\u00e1c v\u1edbi DPS.MEDIA\u200b \u0111\u00e3 tr\u1ea3i qua t\u00ecnh hu\u1ed1ng th\u00fa v\u1ecb: m\u1eb7c d\u00f9 c\u00e1c b\u00e0i chia s\u1ebb m\u1eb9o \u200dch\u0103m s\u00f3c da ch\u1ec9 chi\u1ebfm 30% t\u1ed5ng\u2062 b\u00e0i vi\u1ebft, nh\u01b0ng l\u1ea1i chi\u1ebfm \u0111\u1ebfn \u200c65%\u2064 t\u1ed5ng \u200dl\u01b0\u1ee3t chia \u2062s\u1ebb v\u00e0 l\u01b0u \u200db\u00e0i. \u0110\u00e2y ch\u00ednh l\u00e0\u200b \u201cd\u1eef li\u1ec7u ng\u1ea7m\u201d gi\u00fap\u2063 Brand A chuy\u1ec3n h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, t\u0103ng c\u01b0\u1eddng chuy\u00ean m\u1ee5c \u201ctips\u200c skincare\u201d v\u00e0 \u200bx\u00e2y d\u1ef1ng s\u01a1 \u0111\u1ed3 n\u1ed9i dung xoay quanh insight\u200d ng\u01b0\u1eddi d\u00f9ng.<\/p><table class=\"wp-list-table widefat striped\">\n<thead>\n<tr>\n<th>Content<\/th>\n<th>Interaction rate<\/th>\n<th>Shares<\/th>\n<th>Conversion<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Skincare tips<\/td>\n<td>12,5%<\/td>\n<td>780<\/td>\n<td>+22%<\/td>\n<\/tr>\n<tr>\n<td>Product review<\/td>\n<td>6,8%<\/td>\n<td>190<\/td>\n<td>-3%<\/td>\n<\/tr>\n<tr>\n<td>Promotion<\/td>\n<td>10,2%<\/td>\n<td>340<\/td>\n<td>+15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>No team needed, still able to make data-driven decisions<\/h3><p>For SMEs without specialized personnel, DPS.MEDIA advises businesses to use free tools such as <strong>Meta Insights, Google Analytics, or ChatGPT log tracking<\/strong> \u0111\u1ec3 thu \u2064th\u1eadp th\u00f4ng tin h\u00e0nh vi v\u00e0 hi\u1ec7u qu\u1ea3 n\u1ed9i dung v\u1edbi \u200c\u0111\u1ed9 ch\u00ednh x\u00e1c \u0111\u1ee7 cao. Sau \u0111\u00f3,\u200c h\u00e3y \u200bl\u1eadp b\u1ea3ng KPI\u2063 n\u1ed9i dung \u0111\u01a1n gi\u1ea3n theo tu\u1ea7n ho\u1eb7c th\u00e1ng \u2013 kh\u00f4ng c\u1ea7n qu\u00e1 c\u1ea7u k\u1ef3 nh\u01b0ng ph\u1ea3i nh\u1ea5t qu\u00e1n.T\u1eeb\u2064 \u0111\u00f3,\u2064 doanh nghi\u1ec7p\u2062 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 <strong>categorize effective content<\/strong>, \u0111i\u1ec1u ch\u1ec9nh \u200dt\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n v\u00e0\u200d \u0111\u1ed5i m\u1edbi ki\u1ec3u \u0111\u1ecbnh d\u1ea1ng (\u1ea3nh, short video, b\u00e0i\u2063 vi\u1ebft\u2026) d\u1ef1a tr\u00ean ch\u1ec9 \u2064s\u1ed1 ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf.<\/p><p>Clearly, content is not only about creativity, but also about listening to data in a scientific way.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/staging2.writeforme.io\/wp-content\/uploads\/2020\/07\/Contentplanningguide_b4b67f18cb335796463df9b40453f364_2000.jpg\" alt=\"Build a habit of continuous evaluation and improvement in the content development process\" title=\"\"><\/p><h2 id=\"xay-dung-thoi-quen-danh-gia-va-cai-tien-lien-tuc-trong-quy-trinh-phat-trien-noi-dung\">Build a habit of continuous evaluation and improvement in the content development process<\/h2><h3>Establish a feedback and optimization cycle based on real data<\/h3><p>At DPS.MEDIA, we recommend that businesses should establish a <strong>multi-dimensional feedback system<\/strong> right from the first day of content creation, even if there is no internal staff yet. By leveraging free tools such as <em>Google Analytics, Meta insights<\/em> and <em>Hotjar<\/em>, businesses can track user behavior, thereby identifying strengths and bottlenecks in the content.<\/p><p>Instead of waiting until the end of the month to summarize, choose <strong>regular time intervals (e.g., weekly)<\/strong> to evaluate and record:<\/p><ul>\n<li>Topics with high engagement<\/li>\n<li>Posts with high bounce rates on fanpage or website<\/li>\n<li>Conversion rate from content to desired action<\/li>\n<\/ul><p>M\u00f4 h\u00ecnh ph\u1ea3n h\u1ed3i nhanh\u2062 theo\u200d ki\u1ec3u \u201cBuild -\u2062 Measure \u2013 Learn\u201d c\u1ee7a \u200c <em>Eric Ries<\/em> in the book The Lean Startup is also very useful for small businesses to flexibly improve even without a professional content creation team.<\/p><h3>case study: A month of transformation thanks to proper content evaluation<\/h3><p>A DPS.MEDIA client in the organic cosmetics field in Da Nang, even though there was only one founder managing all operations, quickly improved content effectiveness by the third week after applying a content evaluation form after each Facebook post campaign.<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Week<\/th>\n<th>Featured content<\/th>\n<th>Implemented change<\/th>\n<th>Results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Week 1<\/td>\n<td>Product introduction post<\/td>\n<td>No improvements<\/td>\n<td>CTR only 0.71%<\/td>\n<\/tr>\n<tr>\n<td>Week 2<\/td>\n<td>Real customer stories<\/td>\n<td>Add real images and prominent CTA<\/td>\n<td>CTR increased to 2.41%<\/td>\n<\/tr>\n<tr>\n<td>Week 3<\/td>\n<td>Usage instruction video<\/td>\n<td>Shorten video length, add subtitles<\/td>\n<td>Watch time increased by 381%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA always affirms:<\/strong> A good process is not enough. It is patience in measuring, evaluating, and quickly adapting that brings sustainable success to content strategy, especially in the first month when resources are still limited.<\/p><h2 id=\"outro\">Your past journey<\/h2><p>Building a content script for the first month when the business does not yet have specialized personnel is a challenge, but completely feasible if you clearly define your goals, understand your target audience, and have a specific strategic framework. With the step-by-step approach shared by DPS.MEDIA, SMEs can create content that is not only consistent, but also truly engaging and drives conversions.<\/p><p>We always believe that the power of digital marketing lies in flexibility and the ability to optimize existing resources. Even if you do not have your own content team yet, <a href=\"https:\/\/seongon.com\/blog\/content\/content-strategy.html\" title=\"What is Content Strategy? 6 STEPS to build a content strategy\" rel=\"nofollow noopener\" target=\"_blank\">you can still effectively kickstart your content strategy if you know how to structure weekly content<\/a>, reuse creative ideas, and leverage suitable support tools. DPS.MEDIA encourages you to start today \u2014 try outlining a content plan for 1 week based on your core product or service, then gradually expand it into a plan for the whole month. Once you are solid in the initial stage, you will easily move on to higher steps such as SEO optimization, video marketing, personal branding, etc.<\/p><p>If you feel you need more support in strategy planning, building industry-specific content guidelines, or simply want to review if your current roadmap is optimized, DPS.MEDIA is always ready to accompany you. See this not just as the first step in creating content, but as an opportunity to shape your brand voice.<\/p><p>Which specific step are you struggling with when starting to implement content? Share in the comments below or join the discussion with the community \u2013 maybe your question will inspire many others! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/seeding-product-reviews-how-to-build-trust-from-product-reviews\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Seeding product reviews: How to build trust through product evaluations?<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/transparent-legal-information-of-dps-media-jsc-tax-code-0318700500\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Transparent legal information of DPS.MEDIA JSC \u2013 Tax Code: 0318700500<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-is-tiktok-how-the-worlds-hottest-platform-works\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What is TikTok? 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Just a reasonable content script for the first month is enough for you to make the first impression with potential customers \u2014 without [...]<\/p>","protected":false},"author":12,"featured_media":22357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[154,102,229,206],"class_list":["post-22356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-chien-luoc-noi-dung","tag-khoi-nghiep","tag-phat-trien-thuong-hieu","tag-tiep-thi-noi-dung"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=22356"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/22356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/22357"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=22356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=22356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=22356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}