\nConnection invitation (CTA)<\/p>\n
<\/p><\/strong><\/td>\n
\n Trigger the first interaction from viewers<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table> Through analysis of over 100 business fanpage launch campaigns tracked by DPS.MEDIA,<\/p> <\/strong><\/p>the first post accounts for up to 38% of average engagement in the launch month<\/p> <\/p> . Therefore, this cannot be a \u201cjust for show\u201d post, but needs to be strategically planned like any major campaign.<\/p> ![\"Identify](\"http:\/\/blog.espipinxo.com\/assets\/first-post.jpg\" "\\"\\"") <\/p>
\n<\/h2>Identify communication goals and the portrait of potential customers<\/p> \n<\/h3>Integrate communication into the growth strategy<\/p> At DPS.MEDIA, we consider <\/p> <\/strong><\/p>Media is the extended arm of business strategy.<\/p> <\/p> .Therefore, before creating content, we always start from the core business objectives of the company. From there, we set communication goals not just to <\/p> <\/em><\/p>\u201chave a presence on social media\u201d<\/p> <\/p> , but to actually contribute to real growth: increasing leads, boosting conversions, or improving customer satisfaction scores.<\/p> Some common communication goals that SMEs in Vietnam can aim for:<\/p> \n- \n
Increase brand awareness<\/p>\n <\/p><\/strong>\n : suitable for the early-stage phase or when the business launches a new product.<\/p>\n<\/li>\n - \n
Nurture potential customers<\/p>\n <\/p><\/strong>\n : building trust with user groups who have already \u201ctouched\u201d the brand.<\/p>\n<\/li>\n - \n
Behavior conversion<\/p>\n <\/p><\/strong>\n : encouraging specific actions such as signing up for consultations, inboxing, or booking appointments.<\/p>\n<\/li>\n<\/ul> \n<\/h3>Clearly outline the ideal customer profile<\/p> Many businesses often stop at the concept of <\/p> <\/em><\/p>\u201cwomen aged 25-35, living in Ho Chi Minh City\u201d.\u201d<\/p> <\/p> . However, according to Harvard Business Review research (2023), an effective customer profile needs to go into the <\/p> <\/strong><\/p>\u201cpsychological \u2013 behavioral model\u201d<\/p> <\/p> rather than just demographics. At DPS.MEDIA, we recommend applying the 3C framework:<\/p> \n\n\n| \n Factors<\/p>\n<\/th>\n | \n Description<\/p>\n<\/th>\n | \n Suggested questions<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n | \n\n| \n Context<\/p>\n <\/p><\/strong><\/td>\n \n Living situation, work, daily habits<\/p>\n<\/td>\n | \n What hours does the customer work? Where do they access information?<\/p>\n<\/td>\n<\/tr>\n | \n| \n Concern<\/p>\n <\/p><\/strong><\/td>\n \n Concerns, pain points, personal goals<\/p>\n<\/td>\n | \n What problem are customers facing that your product solves?<\/p>\n<\/td>\n<\/tr>\n | \n| \n Conversion Trigger<\/p>\n <\/p><\/strong><\/td>\n \n Purchase behavior trigger factor<\/p>\n<\/td>\n | \n What makes them ready to take action immediately?<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table> \n <\/strong><\/p>Case Study:<\/p> <\/p> M\u1ed9t doanh nghi\u1ec7p d\u1ecbch v\u1ee5 logistics (SME) do DPS.MEDIA \u0111\u1ed3ng h\u00e0nh \u0111\u00e3 \u0111\u1ecbnh\u2063 ngh\u0129a sai kh\u00e1ch h\u00e0ng khi nh\u1eafm t\u1edbi \u201cch\u1ee7 c\u00e1c shop online\u2064 nh\u1ecf l\u1ebb\u201d. \u200bSau khi \u00e1p d\u1ee5ng chu\u1ea9n 3C, ch\u00fang \u2064t\u00f4i nh\u1eadn th\u1ea5y kh\u00e1ch h\u00e0ng\u2063 l\u00fd\u200d t\u01b0\u1edfng l\u00e0 \u201cqu\u1ea3n l\u00fd v\u1eadn\u200b h\u00e0nh c\u1ee7a doanh nghi\u1ec7p TM\u0110T \u2063v\u1eeba, th\u01b0\u1eddng xuy\u00ean \u200cg\u1eb7p\u2063 \u00e1p l\u1ef1c v\u1ec1 t\u1ed1c \u0111\u1ed9 giao h\u00e0ng\u201d. Nh\u1edd \u2062\u0111\u00f3, chi\u1ebfn d\u1ecbch theo \u0111u\u1ed5i \u201cchuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi \u200bquan\u2064 t\u00e2m sang ng\u01b0\u1eddi d\u00f9ng th\u1eed\u201d \u0111\u1ea1t \u200ct\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng 185% so v\u1edbi qu\u00fd tr\u01b0\u1edbc.<\/p> ![\"How](\"https:\/\/www.exchange4media.com\/news-photo\/95583-firstpostmain.jpg\" "\\"\\"") <\/p>
\n<\/h2>How to tell an engaging brand story using simple and persuasive language<\/p> \n<\/h3>Touch the heart with real details<\/p> unlike rigid promotional articles, <\/p> <\/strong><\/p>when the brand story is told in everyday language,<\/p> <\/p> it often creates more connections. DPS.MEDIA once accompanied a logistics service provider, and instead of writing about delivery speed or warehouse technology \u2013 we started with a rainy morning, when a driver named Hung woke up at 4 a.m. to deliver a batch of fresh vegetables to a kindergarten on time.<\/p> Readers may not remember the full list of services you offer, but they will remember the feeling of a \u201cdelivery uncle\u201d braving the rain so children don\u2019t miss breakfast. That is exactly how <\/p> <\/strong><\/p>to connect business value with small, meaningful moments.<\/p> <\/p> .<\/p> \n<\/h3>Ng\u00f4n ng\u1eef gi\u1ea3n\u2062 d\u1ecb gi\u00fap \u201cgi\u1ea3i m\u00e3\u201d gi\u00e1 tr\u1ecb v\u00f4\u2062 h\u00ecnh<\/p> A Harvard Business Review (2022) study shows that users find it hard to trust brand value when media content uses overly complex language. At DPS.MEDIA, we approach by <\/p> <\/strong><\/p>transforming strategic language into ordinary words<\/p> <\/p> , easy to understand even for those without expertise. A real-life example:<\/p> \n\n\n| \n Before<\/p>\n<\/th>\n | \n after simplifying<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n | \n\n| \n We apply a process to optimize the multi-touchpoint user experience<\/p>\n<\/td>\n | \n We make your customers feel comfortable wherever they encounter you \u2013 from the website to messages<\/p>\n<\/td>\n<\/tr>\n | \n| \n Develop a comprehensive media ecosystem and integrate channels<\/p>\n<\/td>\n | \n Tell your brand\u2019s story wherever your customers are online<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table> \n<\/h3>Storytelling\u200c kh\u00f4ng ph\u1ea3i n\u00f3i cho hay, m\u00e0 l\u00e0 \u2064\u201dn\u00f3i\u200b \u0111\u1ec3 nghe\u201d<\/p> Put yourself in the reader\u2019s shoes: They don\u2019t care how good you are until <\/p> <\/strong><\/p>they feel it relates to their own problem<\/p> <\/p> . Don\u2019t tell stories to praise the brand. Tell them so people can truly see <\/p> <\/em><\/p>\u201cah, turns out I\u2019ve been there too\u201d<\/p> <\/p> .<\/p> We call this <\/p> <\/strong><\/p>chi\u1ebfn thu\u1eadt \u201csoi g\u01b0\u01a1ng n\u1ed9i dung\u201d<\/p> <\/p> \u2013 content that makes viewers reflect themselves into the storyline. For SMEs, tell it in the real language of real people, from the first thank-you emails to awkward early return situations. That\u2019s how you sow the seeds of trust, starting from what seems smallest.<\/p> ![\"Incorporate](\"https:\/\/thepreviewapp.com\/wp-content\/uploads\/2022\/01\/first-instagram-post-ideas-introduce-business.jpg\" "\\"\\"") <\/p>
\n<\/h2>Incorporate emotional and trust elements into service introduction content<\/p> \n<\/h3>Touch emotions \u2013 Create deep connections<\/p> Research from Harvard University shows <\/p> <\/strong><\/p>95% of purchasing decisions are influenced by emotions<\/p> <\/p> .When users first encounter your content, they\u2019re not just looking for a solution \u2013 they\u2019re seeking something that can <\/p> <\/em><\/p>connect with their pain, dreams, and personal beliefs<\/p> <\/p> . Thay v\u00ec li\u1ec7t k\u00ea c\u00e1c t\u00ednh \u200dn\u0103ng \u201cch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7\u201d hay \u201cgi\u00e1 \u01b0u \u0111\u00e3i\u201d, \u2064h\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m \u200cth\u1ea5y m\u00ecnh l\u00e0 nh\u00e2n v\u1eadt ch\u00ednh.<\/p> \n- \n
Instead of:<\/p>\n <\/p><\/strong>\n \u201cProfessional consulting service, optimized for efficiency.\u201d<\/p>\n<\/li>\n - \n
Try:<\/p>\n <\/p><\/strong>\n \u201cWe once accompanied a young founder struggling to start up, and in 3 months, helped them turn an idea into their first 500 orders.\u201d<\/p>\n<\/li>\n<\/ul> The first content should be <\/p> <\/strong><\/p>an emotional bridge<\/p> <\/p> , not a data brochure. If possible, spark questions like: \u201cWhat made you choose the business path?\u201d, \u201cWhat do you want customers to remember about you?\u201d \u2013 those things touch the heart more than any ad.<\/p> \n<\/h3>Inspire trust through a specialization model<\/p> According to the <\/p> <\/strong><\/p>Credibility-Building Framework (2020, W. Morrison)<\/p> <\/p> , there are three key factors to building trust: professional competence, empathy, and transparency. At the start of the article, make a clear commitment \u2013 not showy, but <\/p> <\/strong><\/p>certain and practical<\/p> <\/p> .<\/p> \n\n\n| \n Factors<\/p>\n<\/th>\n | \n Strategy demonstration<\/p>\n<\/th>\n | \n Content example<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n | \n\n| \n Capability<\/p>\n <\/p><\/strong><\/td>\n \n Cite real results or case studies<\/p>\n<\/td>\n | \n \u201cAfter 2 weeks of running the campaign, KM Coffee's conversion rate increased by 401%.\u201d<\/p>\n<\/td>\n<\/tr>\n | \n| \n Empathy<\/p>\n <\/p><\/strong><\/td>\n \n Clearly understand the difficulties of SME customers<\/p>\n<\/td>\n | \n \u201cWe used to be a startup. We know the feeling of opening every email without a single lead.\u201d<\/p>\n<\/td>\n<\/tr>\n | \n| \n Transparency<\/p>\n <\/p><\/strong><\/td>\n \n Publicize process, budget, KPI<\/p>\n<\/td>\n | \n \u201cM\u1ed7i d\u1ef1 \u00e1n \u0111\u1ec1u c\u00f3 b\u00e1o c\u00e1o \u2063theo tu\u1ea7n. KPI r\u00f5 r\u00e0ng \u2013 kh\u00f4ng m\u1eadp m\u1edd \u2018view \u1ea3o\u2019.\u201d<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table> Let the first article become a commitment \u2013 that your business <\/p> <\/strong><\/p>understands the industry's pain<\/p> <\/p> ,has a clear implementation method, transparency, and enough capability to accompany for the long term. Readers may not remember much data, but they always remember <\/p> <\/em><\/p>the feeling that the brand leaves behind<\/p> <\/p> .<\/p> ![\"Content](\"https:\/\/sumitsonublog.wordpress.com\/wp-content\/uploads\/2020\/05\/my-first-post-image.jpg\" "\\"\\"") <\/p>
\n<\/h2>Format content and images to enhance delivery effectiveness<\/p> \n<\/h3>Easy to read, easy to understand is the key to retaining viewers<\/p> in a world of social networks full of noise, <\/p> <\/strong><\/p>eye-catching images and clear content formatting<\/p> <\/p> are the first two factors that keep users scrolling through your fanpage. According to research by Nielsen Norman Group, readers spend an average of only 10-20 seconds deciding to stay on a website \u2013 and Facebook fanpages are no exception.<\/p> Below are some suggestions from DPS.MEDIA when formatting content for the first post:<\/p> \n- \n
The first line should be eye-catching<\/p>\n <\/p><\/strong>\n : Use an emoji \ud83c\udfaf or a thought-provoking question to catch the first glance.<\/p>\n<\/li>\n - \n
Split paragraph<\/p>\n <\/p><\/strong>\n : Each paragraph should only be 2-4 lines to avoid eye strain when scrolling.<\/p>\n<\/li>\n - \n
Clear formatting<\/p>\n <\/p><\/strong>\n : Use tag <\/p>\n <\/strong><\/code><\/p>\n and <\/p>\n <\/code><\/p>\n\n to highlight the main idea, increase memorability.<\/p>\n<\/ul><\/li>\n - \n
Images should be guiding<\/p>\n <\/p><\/strong>\n : Choose purposeful illustrations that match the content and reflect the brand's unique characteristics.<\/p>\n<\/li>\n<\/ul> \n<\/h3>Images and content should serve communication goals<\/p> A successful post doesn't stop at high impressions but must <\/p> <\/strong><\/p>convey the right message<\/p> <\/p> t\u1edbi ng\u01b0\u1eddi \u0111\u00fang l\u00fac. Tr\u00edch l\u1eddi Ti\u1ebfn s\u0129\u2062 Jonah Berger \u2013 \u2064t\u00e1c gi\u1ea3\u200d s\u00e1ch \u200dContagious: \u200b\u201dN\u1ed9i dung \u200dlan truy\u1ec1n\u200b kh\u00f4ng ch\u1ec9 \u2063v\u00ec n\u00f3 \u200dth\u00fa\u200d v\u1ecb, m\u00e0 v\u00ec n\u00f3 c\u00f3 \u00fd\u2062 ngh\u0129a c\u00e1\u200b nh\u00e2n\u2064 v\u00e0 gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i.\u201d<\/p> Based on experience implementing many campaigns for SMEs, DPS.MEDIA has realized that:<\/p> \n\n\n| \n Factors<\/p>\n<\/th>\n | \n Role<\/p>\n<\/th>\n | \n Deployment tips<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n | \n\n| \n Main image<\/p>\n<\/td>\n | \n Make a first impression<\/p>\n<\/td>\n | \n Use real images, brand colors, standard FB size<\/p>\n<\/td>\n<\/tr>\n | \n| \n Font ch\u1eef & m\u00e0u s\u1eafc<\/p>\n<\/td>\n | \n Convey emotion<\/p>\n<\/td>\n | \n Keep up to 2 fonts and 3 color tones<\/p>\n<\/td>\n<\/tr>\n | \n| \n Clear CTA<\/p>\n<\/td>\n | \n Behavior orientation<\/p>\n<\/td>\n | \n Use strong verbs: Register, Get gifts, View now<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table> \n<\/h3>Case study illustrated by real customers<\/p> In the campaign to launch the fanpage for the Southern Ceramics brand \u2013 a local business specializing in handmade ceramics, DPS.MEDIA chose to tell short stories through photos: each post featured a product accompanied by a paragraph describing the pottery workshop, the evening light, and the artisan\u2019s hands. The result after just 2 weeks:<\/p> \n- \n
Reach increased by 1531%<\/p>\n<\/li>\n - \n
The page maintained an engagement rate of 5.41%<\/p>\n<\/li>\n - \n
The first 5 online orders came from the Facebook platform<\/p>\n<\/li>\n<\/ul> That success came not just from being beautiful \u2013 but from being <\/p> <\/strong><\/p>beautiful with context<\/p> <\/p> . That is the key to leveraging format and imagery to enhance communication effectiveness.<\/p> ![\"Appropriate](\"https:\/\/www.nma.gov.au\/__data\/assets\/image\/0007\/580885\/MA68648806-Commemorative-stamp-1020w-final.jpg\" "\\"\\"") <\/p>
\n<\/h2>Appropriate call to action helps increase engagement right from the first post<\/p> \n<\/h3>Prompt action based on specific goals<\/p> Right in the very first post on your company service fanpage, <\/p> <\/strong><\/p>inspire viewers to take action<\/p> <\/p> \u2013 and that action needs to be tied to business objectives. According to research by <\/p> <\/em><\/p>Harvard Business Review<\/p> <\/p> , consumers respond better to emotionally appealing calls to action rather than generic requests like \u201cCall now\u201d or \u201cInbox now\u201d. DPS.MEDIA recommends you try <\/p> <\/strong><\/p>asking open-ended questions<\/p> <\/p> or <\/p> <\/strong><\/p>encouraging experience sharing<\/p> <\/p> to create a foundation for natural interaction.<\/p> A specific example from a logistics client that DPS.MEDIA previously implemented: in the first post sharing the company\u2019s mission, we combined a CTA: <\/p> <\/strong><\/p>\u201cHave you ever had trouble with interprovincial delivery? Tell us, and our team will suggest suitable solutions!\u201d<\/p> <\/p> \u2014 result: a 421% increase in comment interactions compared to typical introduction posts.<\/p> \n<\/h3>Create a CTA suitable for the customer journey<\/p> \n\n\n| \n Stage<\/p>\n<\/th>\n | \n User behavior<\/p>\n<\/th>\n | \n Specific CTA suggestions<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n | \n\n| \n Recognition<\/p>\n<\/td>\n | \n Read the first post, learn about the company<\/p>\n<\/td>\n | \n \u201cAre you interested in this field? Drop a \u2764\ufe0f to receive free materials!\u201d<\/p>\n<\/td>\n<\/tr>\n | \n| \n Consider<\/p>\n<\/td>\n | \n Compare services<\/p>\n<\/td>\n | \n \u201cNeed personal consultation? Leave a comment, we\u2019ll contact you right away!\u201d<\/p>\n<\/td>\n<\/tr>\n | \n| \n Conversion<\/p>\n<\/td>\n | \n Hesitate before buying<\/p>\n<\/td>\n | \n \u201cTry it free for 7 days \u2013 click the link below!\u201d<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table> The first post is not just for \u201cintroduction\u201d, but is <\/p> <\/strong><\/p>the first opportunity to guide user behavior.<\/p> <\/p> . CTAs should be flexible for each industry: for B2B companies, the CTA should be \u201cDownload the eBook for CEOs\u201d; for B2C, it should be \u201cShare the post to receive an offer\u201d. DPS.MEDIA always emphasizes: <\/p> <\/em><\/p>the right call to action at the right time \u2013 in the right context will help you avoid losing readers to competitors.<\/p> \n<\/p> ![\"\"](\"https:\/\/media.nw18.com\/media-assets\/wbx6pq\/05-2024\/24-2024\/MVhyEk8c78-360x249jpg-B6EtYJcQ1B.jpg\" "\\"\\"") <\/p>
\n<\/h2>Common mistakes and tips to avoid so your first post doesn't get overlooked?<\/p> \n<\/h2>?<\/p> \n<\/h3>Writing aimlessly, lacking core value orientation<\/p> M\u1ed9t l\u1ed7i quen thu\u1ed9c m\u00e0 nhi\u1ec1u \u200bdoanh nghi\u1ec7p m\u1edbi tri\u1ec3n khai\u2063 Fanpage hay m\u1eafc ph\u1ea3i l\u00e0 t\u1ea1o b\u00e0i vi\u1ebft \u0111\u1ea7u ti\u00ean\u2064 theo ki\u1ec3u\u2063 \u201cgi\u1edbi thi\u1ec7u chung chung\u201d. Vi\u1ec7c \u200bk\u1ec3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin m\u00e0 kh\u00f4ng\u200b nh\u1ea5n m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb\u2063 kh\u00e1c bi\u1ec7t d\u1ec5 khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc m\u1ea5t t\u1eadp trung v\u00e0 b\u1ecf qua \u2063b\u00e0i vi\u1ebft.<\/p> Instead, DPS.MEDIA suggests you clearly define a core message to convey in the first post \u2013 this could be a brand commitment, a problem your business solves better than competitors, or the core belief the company wants customers to remember.<\/p> \n- \n
Mistake:<\/p>\n <\/p><\/strong>\n \u201cD\u1ecbch v\u1ee5\u2064 c\u1ee7a ch\u00fang t\u00f4i chuy\u00ean nghi\u1ec7p, uy t\u00edn, gi\u00e1 t\u1ed1t.\u201d (qu\u00e1 chung)<\/p>\n<\/li>\n - \n
Tip to stand out:<\/p>\n <\/p><\/strong>\n \u201cT\u1eeb 2019, DPS \u0111\u00e3 gi\u00fap h\u01a1n 60 doanh nghi\u1ec7p\u200b SME \u0111\u1ed3ng h\u00e0nh chuy\u1ec3n \u0111\u1ed5i \u2063s\u1ed1 b\u1eb1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng 3 b\u01b0\u1edbc \u2013 b\u1eaft \u0111\u1ea7u \u2063t\u1eeb ch\u00ednh c\u00e2u chuy\u1ec7n th\u1eadt c\u1ee7a h\u1ecd.\u201d<\/p>\n<\/li>\n<\/ul> \n<\/h3>Using unattractive images or content layouts<\/p> B\u1ea1n ch\u1ec9 c\u00f3 3 gi\u00e2y \u0111\u1ea7u \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc tr\u00ean Facebook \u2013 v\u00e0 n\u1ebfu b\u00e0i vi\u1ebft \u0111\u1ea7u \u200dti\u00ean c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t \u200dkh\u1ed1i ch\u1eef d\u00e0y \u0111\u1eb7c ho\u1eb7c h\u00ecnh \u1ea3nh m\u1edd nh\u1ea1t thi\u1ebfu \u0111i\u1ec3m nh\u1ea5n th\u00ec\u2063 kh\u1ea3 n\u0103ng cao l\u00e0 \u201cauto l\u01b0\u1edbt\u201d.<\/p> DPS recommends investing in visuals and layout with a clear, brand-identity style. Data from HubSpot (2023) shows posts with clear layouts and consistent brand colors have 38% higher engagement than randomly posted content.<\/p> Below is an example table illustrating how to improve images and post formatting:<\/p> \n\n\n| \n Criteria<\/p>\n<\/th>\n | \n Common<\/p>\n<\/th>\n | \n Improved to DPS standard<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n | \n\n| \n Title<\/p>\n<\/td>\n | \n Stock photo, no logo, gradient color<\/p>\n<\/td>\n | \n Exclusive real photo\/graphic, with logo, brand color<\/p>\n<\/td>\n<\/tr>\n | \n| \n Format<\/p>\n<\/td>\n | \n Long text block<\/p>\n<\/td>\n | \n short text + Emoji + bullet points<\/p>\n<\/td>\n<\/tr>\n | \n| \n Call to action (CTA)<\/p>\n<\/td>\n | \n Unclear or forgot to mention<\/p>\n<\/td>\n | \n CTA r\u00f5 r\u00e0ng nh\u01b0 \u201cXem th\u00eam\u201d, \u201cNh\u1eafn \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n\u201d, \u201cCheck inbox\u201d<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table> \n<\/h3>Setting incorrect measurement expectations for the first post<\/p> Kh\u00f4ng \u00edt doanh nghi\u1ec7p \u201cv\u1ee1 m\u1ed9ng\u201d khi\u2064 b\u00e0i \u0111\u0103ng \u0111\u1ea7u ti\u00ean ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0i l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c. Nh\u01b0ng th\u1ef1c \u200bt\u1ebf, b\u00e0i vi\u1ebft \u2062khai\u200d m\u00e0n\u2062 n\u00ean \u0111\u01b0\u1ee3c xem nh\u01b0\u200b b\u1ea3n \u2063th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u1ed1i \u01b0u tone \u2013 style, th\u1eddi gian \u0111\u0103ng, \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung\u2026 ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00f4ng c\u1ee5\u2064 thu h\u00fat traffic \u1ed3 \u1ea1t \u200dngay l\u1eadp t\u1ee9c.<\/p> M\u1ed9t \u2062chi\u1ebfn l\u01b0\u1ee3c hay l\u00e0 x\u00e2y d\u1ef1ng \u200bb\u00e0i vi\u1ebft \u0111\u1ea7u \u2062nh\u01b0 \u201ctr\u1ea1m ph\u00e1t t\u00edn hi\u1ec7u \u0111\u1ea7u ti\u00ean\u201d\u2063 \u2013 \u2064ch\u1ee7 \u0111\u00edch th\u1eed ph\u1ea3n \u1ee9ng t\u1eeb ng\u01b0\u1eddi xem, \u0111\u1ec3 chu\u1ea9n b\u1ecb cho chu\u1ed7i n\u1ed9i dung ti\u1ebfp theo h\u1ea5p d\u1eabn v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. \u200dtheo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Buffer (2022), ph\u1ea7n l\u1edbn fanpage doanh nghi\u1ec7p \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t \u0111\u1ec1u ph\u1ea3i\u200c m\u1ea5t trung b\u00ecnh 3\u20135 tu\u1ea7n\u2064 \u0111\u1ea7u tinh ch\u1ec9nh b\u00e0i vi\u1ebft\u200d d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf.<\/p> \n- \n
DPS Tip:<\/p>\n <\/p><\/strong>\n Add a mini survey at the end of the post like \u201cDo you want to learn more about A, B, C? Please comment to help us improve!\u201d<\/p>\n<\/li>\n - \n
Attach a Google Form link or chatbot to create two-way interaction from the very first audience.<\/p>\n<\/li>\n<\/ul> \n<\/h2>Looking back on the journey so far<\/p> A first post on a fanpage is not just a greeting, but also the first \u201cbrand manifesto\u201d that customers encounter. To make this post truly impressive, businesses need to clearly express core values, brand personality, and how their services can solve customers\u2019 problems. This is a crucial foundation for building trust and creating a loyal customer community in the future.<\/p> T\u1ea1i \u2064DPS.MEDIA,ch\u00fang t\u00f4i tin\u2064 r\u1eb1ng m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u s\u1edf h\u1eefu \u2063m\u1ed9t c\u00e2u chuy\u1ec7n ri\u00eang,v\u00e0\u200c nhi\u1ec7m v\u1ee5 c\u1ee7a\u200c n\u1ed9i dung \u0111\u1ea7u \u200dti\u00ean ch\u00ednh l\u00e0 \u201ck\u1ec3\u201d c\u00e2u chuy\u1ec7n \u2062\u0111\u00f3 m\u1ed9t c\u00e1ch\u200b ch\u00e2n \u2063th\u1eadt,s\u00e1ng t\u1ea1o\u2063 v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. H\u00e3y b\u1eaft\u2064 \u0111\u1ea7u\u2064 \u0111\u01a1n gi\u1ea3n nh\u01b0ng\u2064 \u0111\u1eebng \u2062h\u1eddi h\u1ee3t \u2014\u2063 m\u1ed9t b\u00e0i \u200cvi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 s\u1ef1 pha tr\u1ed9n gi\u1eefa c\u1ea3m x\u00fac v\u00e0 gi\u00e1 tr\u1ecb, gi\u1eefa l\u00fd tr\u00ed v\u00e0 s\u1ef1 \u0111\u1ed3ng c\u1ea3m.<\/p> If you\u2019re wondering how to choose the right tone, define your brand\u2019s visual style, or build a systematic content plan for your fanpage, consider related topics like building Brand Voice, content strategy along the customer journey, or the latest social media trends for SMEs.<\/p> We are always ready to accompany you on the journey to building a sustainable digital presence. What about you, what message will your company\u2019s first fanpage post convey? Share your opinions or questions in the comments below \u2014 DPS.MEDIA looks forward to hearing from and discussing with you! <\/p>\n | | |
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