{"id":20335,"date":"2025-01-08T09:22:51","date_gmt":"2025-01-08T02:22:51","guid":{"rendered":"https:\/\/dps.media\/?p=20335"},"modified":"2025-01-20T18:14:54","modified_gmt":"2025-01-20T11:14:54","slug":"effective-restaurant-marketing-from-a-to-z","status":"publish","type":"post","link":"https:\/\/dps.media\/en\/effective-restaurant-marketing-from-a-to-z\/","title":{"rendered":"Effective Marketing Methods for Restaurants from A to Z"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Are you struggling to find effective marketing methods for your eatery or restaurant to increase revenue? But you don't know which marketing strategy suits your business model? Then let's explore an effective restaurant marketing plan and eatery marketing methods through the following article!<\/p><h2 class=\"wp-block-heading\">Why is a marketing strategy for eateries and restaurants so important for restaurants and eateries?<\/h2><p>In an increasingly competitive culinary market, marketing is not just a supporting tool but also a decisive factor for a restaurant's survival. So why is marketing so important? The reason is that marketing helps restaurants and eateries:<\/p><h3 class=\"wp-block-heading\">Increase brand recognition<\/h3><p>Marketing helps restaurants build a distinctive image, different from competitors. This can be done by creating a unique brand story, impressive logo design, or memorable experiences for customers.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/6-1024x538.jpg\" alt=\"Increase brand recognition\" class=\"wp-image-20389\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/6-1024x538.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/6-300x158.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/6-768x403.jpg 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/6-600x315.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">Increase brand recognition<\/figcaption><\/figure>\n<\/div><p>Through various marketing channels, restaurants can reach more potential customers, thereby increasing brand awareness.<\/p><h3 class=\"wp-block-heading\">Attract new customers<\/h3><p>Creative marketing campaigns and attractive promotions will stimulate customer curiosity and encourage them to experience the restaurant's services.<\/p><p>Marketing helps convert those interested in the restaurant into actual customers by providing useful information, positive reviews from previous customers, or special offers.<\/p><h3 class=\"wp-block-heading\">Retain existing customers<\/h3><p>Through customer care and gratitude programs, the restaurant can build sustainable relationships with customers, encourage them to return, and refer friends.<\/p><p>Attractive promotions and combos will help increase the average bill value of each customer.<\/p><h3 class=\"wp-block-heading\">Meet customer needs<\/h3><p>Through market research activities, the restaurant can grasp the needs and preferences of customers, thereby adjusting products and services to better meet them.<\/p><p>Customer feedback through marketing channels will help the restaurant identify areas for improvement, thereby enhancing service quality.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/8-1024x538.jpg\" alt=\"Meet customer needs\" class=\"wp-image-20391\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/8-1024x538.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/8-300x158.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/8-768x403.jpg 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/8-600x315.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/8.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><figcaption class=\"wp-element-caption\">Meet customer needs<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">Create a competitive advantage<\/h3><p>Marketing helps the restaurant assert its position in the market, creating a competitive advantage over rivals.<\/p><p>Marketing helps the restaurant quickly catch up with new trends, thereby adjusting business strategies to adapt to market changes.<\/p><p>In summary, marketing plays an extremely important role in helping the restaurant achieve its business goals. An effective marketing strategy will help the restaurant increase revenue, build a strong brand, and maintain a competitive position in the market.<\/p><h2 class=\"wp-block-heading\">Effective restaurant marketing plan and eatery marketing methods<\/h2><p>To build an effective marketing strategy for your eatery, you need to combine various factors, from understanding your customers to choosing the right communication channels. Here are some basic steps you can refer to:<\/p><h3 class=\"wp-block-heading\">Identify marketing objectives<\/h3><ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n: T\u0103ng doanh thu trong qu\u00fd, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi trong s\u1ef1 ki\u1ec7n,\u2026<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau d\u00e0i h\u1ea1n: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, tr\u1edf th\u00e0nh \u0111\u1ecba \u0111i\u1ec3m \u1ea9m th\u1ef1c quen thu\u1ed9c,\u2026<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Research target customers<\/h3><ul class=\"wp-block-list\">\n<li>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai? Sinh vi\u00ean, d\u00e2n v\u0103n ph\u00f2ng, gia \u0111\u00ecnh,\u2026<\/li>\n\n\n\n<li>H\u1ecd th\u00edch g\u00ec? M\u00f3n \u0103n n\u00e0o, kh\u00f4ng gian nh\u01b0 th\u1ebf n\u00e0o, gi\u00e1 c\u1ea3 ra sao,\u2026<\/li>\n\n\n\n<li>H\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin \u1edf \u0111\u00e2u? M\u1ea1ng x\u00e3 h\u1ed9i, \u1ee9ng d\u1ee5ng \u0111\u1eb7t \u0111\u1ed3 \u0103n,\u2026<\/li>\n<\/ul><h3 class=\"wp-block-heading\">SWOT analysis<\/h3><ul class=\"wp-block-list\">\n<li>\u0110i\u1ec3m m\u1ea1nh: M\u00f3n \u0103n \u0111\u1eb7c bi\u1ec7t, kh\u00f4ng gian \u0111\u1eb9p, d\u1ecbch v\u1ee5 t\u1ed1t,\u2026<\/li>\n\n\n\n<li>\u0110i\u1ec3m y\u1ebfu: V\u1ecb tr\u00ed kh\u00f4ng thu\u1eadn ti\u1ec7n, gi\u00e1 c\u1ea3 cao,\u2026<\/li>\n\n\n\n<li>C\u01a1 h\u1ed9i: Xu h\u01b0\u1edbng \u1ea9m th\u1ef1c m\u1edbi, s\u1ef1 ki\u1ec7n \u0111\u1ecba ph\u01b0\u01a1ng,\u2026<\/li>\n\n\n\n<li>Th\u00e1ch th\u1ee9c: \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh, kinh t\u1ebf kh\u00f3 kh\u0103n,\u2026<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Choose appropriate marketing channels<\/h3><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/7-1024x538.jpg\" alt=\"Choose appropriate marketing channels\" class=\"wp-image-20390\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/7-1024x538.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/7-300x158.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/7-768x403.jpg 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/7-600x315.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/7.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">Choose appropriate marketing channels<\/figcaption><\/figure>\n<\/div><p>Marketing truy\u1ec1n th\u1ed1ng: T\u1edd r\u01a1i, banner, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i,\u2026<\/p><p>Online marketing:<\/p><ul class=\"wp-block-list\">\n<li>M\u1ea1ng x\u00e3 h\u1ed9i: Facebook, Instagram, TikTok,\u2026<\/li>\n\n\n\n<li>Website: SEO optimization, Google My Business<\/li>\n\n\n\n<li>Email marketing: Send newsletters, promotional programs<\/li>\n\n\n\n<li>\u1ee8ng d\u1ee5ng \u0111\u1eb7t \u0111\u1ed3 \u0103n: ShopeeFood, GrabFood, Gojek,\u2026<\/li>\n\n\n\n<li>Marketing n\u1ed9i dung: Blog, video gi\u1edbi thi\u1ec7u m\u00f3n \u0103n,\u2026<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Brand building<\/h3><p>A successful restaurant brand is not just about having a unique name and logo. It is also a story told throughout the name, visual design, and restaurant space. An engaging story will create curiosity and a deep connection with customers. In addition, a beautifully and comfortably designed space will provide diners with wonderful culinary experiences, making them want to return many times.<\/p><h3 class=\"wp-block-heading\">Organize promotional programs<\/h3><ul class=\"wp-block-list\">\n<li>Gi\u1ea3m gi\u00e1: \u00c1p d\u1ee5ng cho c\u00e1c m\u00f3n \u0103n, combo,\u2026<\/li>\n\n\n\n<li>T\u1eb7ng qu\u00e0: T\u1eb7ng voucher, qu\u00e0 t\u1eb7ng khi \u0111\u1ea1t doanh thu nh\u1ea5t \u0111\u1ecbnh,\u2026<\/li>\n\n\n\n<li>S\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t: T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 sinh nh\u1eadt, l\u1ec5 h\u1ed9i,\u2026<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Interaction with customers<\/h3><p>To build a sustainable relationship with customers, frequent interaction is extremely important. Quickly responding to messages and comments on social media not only shows professionalism but also makes customers feel heard and cared for. <\/p><p>In addition, conducting regular customer surveys and building a loyalty program with many attractive incentives will help businesses better understand customer needs, thereby making appropriate improvements. As a result, businesses not only increase the satisfaction of current customers but also attract many new customers.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/3-1024x538.jpg\" alt=\"Interaction with customers\" class=\"wp-image-20386\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/3-1024x538.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/3-300x158.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/3-768x403.jpg 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/3-600x315.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">Interaction with customers<\/figcaption><\/figure>\n<\/div><h3 class=\"wp-block-heading\">Effectiveness measurement<\/h3><p>Closely monitoring business indicators such as the number of customers, revenue, and social media interactions is a continuous process that helps businesses accurately grasp their operational status. <\/p><p>Through in-depth analysis of collected data, businesses can evaluate the effectiveness of marketing campaigns and make timely strategic adjustments. This way, businesses not only optimize operational efficiency but also quickly adapt to market changes.<\/p><h2 class=\"wp-block-heading\">Evaluate and measure the effectiveness of restaurant marketing campaigns<\/h2><p>After implementing marketing campaigns, evaluating and measuring effectiveness is extremely important so you can adjust strategies accordingly and optimize results. Here are some ways to evaluate and measure the effectiveness of restaurant marketing campaigns:<\/p><h3 class=\"wp-block-heading\">Identify KPI (Key Performance Indicators)<\/h3><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/Thiet-ke-chua-co-ten-2-1024x538.jpg\" alt=\"Identify KPI (Key Performance Indicators)\" class=\"wp-image-20741\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/Thiet-ke-chua-co-ten-2-1024x538.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/Thiet-ke-chua-co-ten-2-300x158.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/Thiet-ke-chua-co-ten-2-768x403.jpg 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/Thiet-ke-chua-co-ten-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">Identify KPI (Key Performance Indicators)<\/figcaption><\/figure>\n<\/div><ul class=\"wp-block-list\">\n<li>Revenue: Revenue growth compared to the same period last year, average revenue per customer.<\/li>\n\n\n\n<li>Number of customers: Number of new customers, returning customers, average number of customers per day.<\/li>\n\n\n\n<li>Conversion rate: The rate of customers performing desired actions (e.g., booking a table, ordering online).<\/li>\n\n\n\n<li>Social media engagement: Number of likes, comments, shares, increase in followers.<\/li>\n\n\n\n<li>Website traffic: Number of website visitors, average time spent on the website.<\/li>\n\n\n\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Return_on_investment\" rel=\"nofollow noopener\" target=\"_blank\">ROI<\/a> (Return on Investment): Measure the effectiveness of marketing spending compared to revenue generated.<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Use measurement tools<\/h3><ul class=\"wp-block-list\">\n<li>Google Analytics: Used to track website traffic and user behavior.<\/li>\n\n\n\n<li>Facebook Insights: Used to track interactions on the fanpage and the effectiveness of ads.<\/li>\n\n\n\n<li>Instagram Insights: Similar to Facebook Insights but for Instagram.<\/li>\n\n\n\n<li>C\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd nh\u00e0 h\u00e0ng: Gi\u00fap theo d\u00f5i doanh thu, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, h\u00f3a \u0111\u01a1n,\u2026<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Data Analysis<\/h3><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/15-1024x538.jpg\" alt=\"Analyze data obtained from marketing channels.\" class=\"wp-image-20398\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/15-1024x538.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/15-300x158.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/15-768x403.jpg 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/15-600x315.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/15.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">Analyze data obtained from marketing channels.<\/figcaption><\/figure>\n<\/div><ul class=\"wp-block-list\">\n<li>Compare data before and after campaign implementation: To evaluate changes and campaign effectiveness.<\/li>\n\n\n\n<li>Analyze by each marketing channel: To determine which channel brings the highest effectiveness.<\/li>\n\n\n\n<li>Analyze by customer segment: To better understand the behavior of each customer group.<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Other evaluation methods<\/h3><ul class=\"wp-block-list\">\n<li>Customer surveys: To collect customer feedback on the campaign.<\/li>\n\n\n\n<li>A\/B testing: Compare the effectiveness of two different versions of a campaign.<\/li>\n\n\n\n<li>Monitor competitors: To compare the effectiveness of your campaign with competitors.<\/li>\n<\/ul><h3 class=\"wp-block-heading\">Adjust strategy<\/h3><ul class=\"wp-block-list\">\n<li>Optimize effective channels: Increase investment in channels that deliver high results.<\/li>\n\n\n\n<li>Eliminate ineffective channels: Cut budget for channels that do not deliver expected results.<\/li>\n\n\n\n<li>Adjust content: Change marketing content to better suit customer preferences.<\/li>\n<\/ul><h2 class=\"wp-block-heading\">N\u00ean s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 marketing \u2013 truy\u1ec1n th\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a agency n\u00e0o \u0111\u1ec3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t?<\/h2><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/9-1024x538.jpg\" alt=\"DPS.MEDIA provides a full range of marketing services, from brand building, content marketing, SEO, SEM, social media marketing to email marketing and data analysis.\" class=\"wp-image-20392\" title=\"\" srcset=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/9-1024x538.jpg 1024w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/9-300x158.jpg 300w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/9-768x403.jpg 768w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/9-600x315.jpg 600w, https:\/\/dps.media\/wp-content\/uploads\/2025\/01\/9.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">DPS.MEDIA provides a full range of marketing services, from brand building, content marketing, SEO, SEM, social media marketing to email marketing and data analysis.<\/figcaption><\/figure>\n<\/div><p>If you are looking for a reputable agency to use marketing and integrated communication services for your restaurant or eatery, <a href=\"https:\/\/dps.media\/en\/\">DPS.MEDIA<\/a> is one of the reliable names you can't ignore.<\/p><p>DPS.MEDIA provides a full range of marketing services, from brand building, content marketing, SEO, SEM, social media marketing to email marketing and data analysis.<\/p><p>DPS.MEDIA offers a variety of marketing service packages with costs suitable for each business scale.<\/p><p>Contact DPS.MEDIA now to learn more detailed information about our services!<\/p><p><strong><em>See more:<\/em><\/strong> <a href=\"https:\/\/dps.media\/en\/outsourced-marketing-department-full-package-solution\/\">Outsourced Marketing Department in HCM: Comprehensive Solutions for Businesses<\/a><\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp 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But you don't know which marketing strategy suits your business model? Then let's explore the marketing plan for restaurants and food and beverage businesses together [...]<\/p>","protected":false},"author":12,"featured_media":20384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,1187],"tags":[],"class_list":["post-20335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-xay-dung-thuong-hieu"],"acf":[],"rankmath_keywords":{"primary":"marketing cho nh\u00e0 h\u00e0ng,marketing cho qu\u00e1n \u0103n,c\u00e1ch marketing cho qu\u00e1n \u0103n\u200b,K\u1ebf ho\u1ea1ch marketing cho nh\u00e0 h\u00e0ng \u0103n u\u1ed1ng,chi\u1ebfn l\u01b0\u1ee3c marketing cho qu\u00e1n \u0103n","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"marketing cho nh\u00e0 h\u00e0ng,marketing cho qu\u00e1n \u0103n,c\u00e1ch marketing cho qu\u00e1n \u0103n\u200b,K\u1ebf ho\u1ea1ch marketing cho nh\u00e0 h\u00e0ng \u0103n u\u1ed1ng,chi\u1ebfn l\u01b0\u1ee3c marketing cho qu\u00e1n \u0103n","seo_keywords":{"primary":"marketing cho nh\u00e0 h\u00e0ng,marketing cho qu\u00e1n \u0103n,c\u00e1ch marketing cho qu\u00e1n \u0103n\u200b,K\u1ebf ho\u1ea1ch marketing cho nh\u00e0 h\u00e0ng \u0103n u\u1ed1ng,chi\u1ebfn l\u01b0\u1ee3c marketing cho qu\u00e1n \u0103n","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/20335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=20335"}],"version-history":[{"count":0,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/posts\/20335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media\/20384"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=20335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/categories?post=20335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/tags?post=20335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}