DPS.MEDIA Report \u2013 Huynh Mai Fresh Crab<\/title>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@300;400;500;600;700;900&family=Roboto+Mono:wght@400;500&display=swap\" rel=\"stylesheet\">\n <style>\n :root {\n --bg: #f4f6f9;\n --white: #ffffff;\n --surface: #f0f2f6;\n --border: #e2e6ed;\n --border2: #d0d6e0;\n --text: #1a202c;\n --text-sub: #4a5568;\n --text-muted:#8a95a3;\n --gold: #d97706;\n --gold-bg: #fffbeb;\n --gold-bd: #fcd34d;\n --blue: #2563eb;\n --blue-bg: #eff6ff;\n --blue-bd: #bfdbfe;\n --green: #16a34a;\n --green-bg: #f0fdf4;\n --green-bd: #bbf7d0;\n --red: #dc2626;\n --red-bg: #fff1f2;\n --red-bd: #fecdd3;\n --radius: 14px;\n --shadow: 0 1px 3px rgba(0,0,0,0.08), 0 4px 16px rgba(0,0,0,0.05);\n --shadow-sm: 0 1px 2px rgba(0,0,0,0.06);\n }\n * { margin:0; padding:0; box-sizing:border-box; }\n body { font-family:'Roboto',sans-serif; background:var(--bg); color:var(--text); font-size:14px; line-height:1.6; }\n\n \/* TOP BAR *\/\n .topbar { background:var(--blue); padding:0 48px; display:flex; align-items:center; height:44px; gap:10px; }\n .topbar-brand { font-family:'Roboto Mono',monospace; font-size:11px; font-weight:500; letter-spacing:0.18em; color:rgba(255,255,255,0.9); text-transform:uppercase; }\n .topbar-sep { width:1px; height:16px; background:rgba(255,255,255,0.2); }\n .topbar-date { font-size:11px; color:rgba(255,255,255,0.55); font-family:'Roboto Mono',monospace; }\n\n \/* HERO *\/\n .hero { background:var(--white); border-bottom:1px solid var(--border); padding:44px 48px 36px; box-shadow:var(--shadow-sm); }\n .hero-tag { display:inline-flex; align-items:center; gap:6px; background:var(--blue-bg); border:1px solid var(--blue-bd); color:var(--blue); font-size:11px; font-weight:700; letter-spacing:0.14em; text-transform:uppercase; padding:5px 13px; border-radius:100px; margin-bottom:20px; }\n .hero-tag::before { content:''; width:6px; height:6px; border-radius:50%; background:var(--blue); animation:blink 2s infinite; }\n @keyframes blink { 0%,100%{opacity:1} 50%{opacity:.25} }\n .hero h1 { font-size:30px; font-weight:700; color:var(--text); letter-spacing:-0.5px; line-height:1.25; margin-bottom:16px; }\n .hero h1 .accent { color:var(--blue); }\n .hero-meta { display:flex; align-items:center; gap:20px; flex-wrap:wrap; }\n .hero-chip { display:flex; align-items:center; gap:6px; font-size:12.5px; color:var(--text-sub); font-weight:400; }\n .hero-chip .icon { width:20px; height:20px; background:var(--surface); border-radius:6px; display:flex; align-items:center; justify-content:center; font-size:11px; }\n .hero-sep { width:1px; height:18px; background:var(--border2); }\n\n \/* URGENT *\/\n .urgent-wrap { padding:20px 48px 0; }\n .urgent { background:var(--red-bg); border:1px solid var(--red-bd); border-left:4px solid var(--red); border-radius:var(--radius); padding:16px 20px; display:flex; align-items:flex-start; gap:14px; }\n .urgent-icon { font-size:18px; flex-shrink:0; margin-top:1px; }\n .urgent-label { font-size:10px; font-weight:700; letter-spacing:0.16em; text-transform:uppercase; color:var(--red); margin-bottom:3px; }\n .urgent-body { font-size:13px; color:var(--text-sub); line-height:1.5; }\n .urgent-body strong { color:var(--red); font-weight:700; }\n .urgent-body em { color:var(--blue); font-style:normal; font-weight:600; }\n\n \/* LAYOUT *\/\n .wrapper { max-width:1280px; margin:0 auto; padding:0 48px 72px; }\n\n \/* TABS *\/\n .tabs { display:flex; gap:0; margin:32px 0 28px; background:var(--white); border:1px solid var(--border); border-radius:var(--radius); padding:5px; box-shadow:var(--shadow-sm); }\n .tab-btn { flex:1; padding:10px 18px; background:transparent; border:none; border-radius:10px; color:var(--text-muted); font-family:'Roboto',sans-serif; font-size:13px; font-weight:500; cursor:pointer; transition:all 0.2s; }\n .tab-btn:hover { color:var(--text); background:var(--surface); }\n .tab-btn.active { background:var(--blue); color:#fff; font-weight:700; box-shadow:0 2px 8px rgba(37,99,235,0.25); }\n .tab-content { display:none; }\n .tab-content.active { display:block; animation:fadeUp 0.3s ease; }\n @keyframes fadeUp { from{opacity:0;transform:translateY(10px)} to{opacity:1;transform:translateY(0)} }\n\n \/* CARD *\/\n .card { background:var(--white); border:1px solid var(--border); border-radius:var(--radius); box-shadow:var(--shadow); margin-bottom:20px; }\n .card-head { padding:22px 28px 0; display:flex; align-items:center; justify-content:space-between; flex-wrap:wrap; gap:10px; }\n .card-head h2 { font-size:17px; font-weight:700; color:var(--text); }\n .period-badge { background:var(--surface); border:1px solid var(--border2); color:var(--text-sub); font-family:'Roboto Mono',monospace; font-size:11px; font-weight:500; padding:4px 12px; border-radius:100px; }\n .card-body { padding:20px 28px 28px; }\n\n \/* STAT GRID *\/\n .stat-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(170px,1fr)); gap:12px; margin-bottom:24px; }\n .stat-card { background:var(--surface); border:1px solid var(--border); border-radius:10px; padding:16px 18px; }\n .stat-label { font-size:11px; font-weight:500; letter-spacing:0.06em; text-transform:uppercase; color:var(--text-muted); margin-bottom:8px; }\n .stat-value { font-size:22px; font-weight:700; color:var(--blue); line-height:1; }\n .stat-value.sm { font-size:16px; }\n\n \/* ACCORDION *\/\n .acc { border:1px solid var(--border); border-radius:10px; margin-bottom:12px; overflow:hidden; }\n .acc-head { display:flex; justify-content:space-between; align-items:center; padding:14px 20px; background:var(--surface); cursor:pointer; transition:background 0.15s; user-select:none; }\n .acc-head:hover { background:#eaecf2; }\n .acc-head h3 { font-size:13px; font-weight:600; color:var(--text); }\n .acc-caret { font-size:10px; color:var(--text-muted); transition:transform 0.25s; }\n .acc-head.open .acc-caret { transform:rotate(180deg); }\n .acc-body { padding:20px; background:var(--white); border-top:1px solid var(--border); display:none; }\n .acc-body.open { display:block; }\n .sub-label { font-size:11px; font-weight:700; letter-spacing:0.1em; text-transform:uppercase; color:var(--text-muted); margin:16px 0 10px; }\n .sub-label:first-child { margin-top:0; }\n\n \/* TABLE *\/\n .tbl-wrap { overflow-x:auto; border:1px solid var(--border); border-radius:8px; }\n table { width:100%; border-collapse:collapse; }\n thead th { background:var(--surface); color:var(--text-muted); font-size:10.5px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; padding:11px 14px; text-align:left; white-space:nowrap; border-bottom:1px solid var(--border); }\n tbody td { padding:11px 14px; font-size:13px; color:var(--text); border-bottom:1px solid var(--border); white-space:nowrap; }\n tbody tr:last-child td { border-bottom:none; }\n tbody tr:hover { background:var(--surface); }\n .star-row { background:var(--gold-bg) !important; }\n .star-row td { color:var(--gold); font-weight:500; }\n\n \/* BADGES *\/\n .badge { display:inline-flex; align-items:center; gap:5px; padding:3px 10px; border-radius:100px; font-size:11px; font-weight:600; }\n .b-on { background:var(--green-bg); color:var(--green); border:1px solid var(--green-bd); }\n .b-off { background:var(--red-bg); color:var(--red); border:1px solid var(--red-bd); }\n .b-star{ background:var(--gold-bg); color:var(--gold); border:1px solid var(--gold-bd); }\n\n \/* INFO BOXES *\/\n .infobox { border-radius:10px; padding:18px 22px; margin-top:18px; }\n .infobox h3 { font-size:11px; font-weight:700; letter-spacing:0.12em; text-transform:uppercase; margin-bottom:12px; }\n .infobox ul { list-style:none; }\n .infobox li { padding:8px 0 8px 18px; position:relative; font-size:13px; color:var(--text-sub); line-height:1.6; border-bottom:1px solid rgba(0,0,0,0.05); }\n .infobox li:last-child { border-bottom:none; padding-bottom:0; }\n .infobox li::before { content:'\u203a'; position:absolute; left:2px; font-size:15px; font-weight:700; }\n .infobox.gold { background:var(--gold-bg); border:1px solid var(--gold-bd); }\n .infobox.gold h3,.infobox.gold li::before { color:var(--gold); }\n .infobox.red { background:var(--red-bg); border:1px solid var(--red-bd); }\n .infobox.red h3,.infobox.red li::before { color:var(--red); }\n .infobox.green { background:var(--green-bg); border:1px solid var(--green-bd); }\n .infobox.green h3,.infobox.green li::before { color:var(--green); }\n .infobox.blue { background:var(--blue-bg); border:1px solid var(--blue-bd); }\n .infobox.blue h3,.infobox.blue li::before { color:var(--blue); }\n .hl-gold { background:#fef3c7; color:var(--gold); font-weight:600; padding:1px 6px; border-radius:4px; }\n\n \/* TREND *\/\n .up { color:var(--green); font-weight:600; }\n .down { color:var(--red); font-weight:600; }\n\n \/* ALERT ORANGE *\/\n .alert-warn { background:#fff7ed; border:1px solid #fed7aa; border-left:4px solid #f97316; border-radius:10px; padding:13px 18px; display:flex; align-items:center; gap:12px; margin-bottom:20px; font-size:13px; color:var(--text-sub); }\n .alert-warn strong { color:#c2410c; }\n\n \/* HIGHLIGHT CARD *\/\n .hl-card { background:linear-gradient(135deg,#fffbeb,#fef9ee); border:1px solid var(--gold-bd); border-radius:12px; padding:24px; }\n .hl-card h4 { font-size:15px; font-weight:700; color:var(--gold); margin-bottom:18px; }\n .hl-card p { margin-top:16px; font-size:13px; color:var(--text-sub); line-height:1.7; }\n .hl-card p strong { color:var(--text); }\n\n \/* FOOTER *\/\n footer { background:var(--white); border-top:1px solid var(--border); text-align:center; padding:24px 48px; font-family:'Roboto Mono',monospace; font-size:11px; color:var(--text-muted); letter-spacing:0.06em; }\n footer strong { color:var(--blue); }\n\n \/* RESPONSIVE *\/\n @media(max-width:768px){\n .topbar,.hero,.urgent-wrap{padding-left:20px;padding-right:20px}\n .wrapper{padding:0 20px 60px}\n .hero h1{font-size:22px}\n .tab-btn{font-size:12px;padding:9px 10px}\n footer{padding:20px}\n }\n <\/style>\n<\/head>\n<body>\n\n<div class=\"topbar\">\n <span class=\"topbar-brand\">DPS.MEDIA<\/span>\n <div class=\"topbar-sep\"><\/div>\n <span class=\"topbar-date\">Updated: 11\/03\/2026<\/span>\n<\/div>\n\n<div class=\"hero\">\n <div class=\"hero-tag\">DPS.MEDIA Report<\/div>\n <h1>Report <span class=\"accent\">Cua Hu\u1ef3nh Mai<\/span><br>Facebook Ads & Google Ads<\/h1>\n <div class=\"hero-meta\">\n <div class=\"hero-chip\"><span class=\"icon\">\ud83d\udcc5<\/span> February 2026 (1\/2 \u2013 28\/2)<\/div>\n <div class=\"hero-sep\"><\/div>\n <div class=\"hero-chip\"><span class=\"icon\">\ud83d\udcc5<\/span> Early March 2026 (1\/3 \u2013 10\/3)<\/div>\n <div class=\"hero-sep\"><\/div>\n <div class=\"hero-chip\"><span class=\"icon\">\ud83d\udcca<\/span> Facebook Ads + Google Ads<\/div>\n <\/div>\n<\/div>\n\n<div class=\"urgent-wrap\">\n <div class=\"urgent\">\n <div class=\"urgent-icon\">\ud83d\udea8<\/div>\n <div>\n <div class=\"urgent-label\">\u26a0 Urgent Warning<\/div>\n <div class=\"urgent-body\">End of day <strong>12\/3\/2026<\/strong> ads will expire \u2014 Need to <em>top up now<\/em> to maintain <strong>Facebook Ads<\/strong> continuity!<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n<div class=\"wrapper\">\n <div class=\"tabs\">\n <button class=\"tab-btn active\" onclick=\"switchTab('fb',this)\">\ud83d\udcd8 Facebook Ads<\/button>\n <button class=\"tab-btn\" onclick=\"switchTab('gg',this)\">\ud83d\udd0d Google Ads<\/button>\n <button class=\"tab-btn\" onclick=\"switchTab('sum',this)\">\ud83d\udcc8 Overview & Recommendations<\/button>\n <\/div>\n\n \n <div id=\"fb\" class=\"tab-content active\">\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc5 February \/ 2026<\/h2><span class=\"period-badge\">01\/02 \u2013 28\/02 \u00b7 28 days<\/span><\/div>\n <div class=\"card-body\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Total Results<\/div><div class=\"stat-value\">1,113<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Cost<\/div><div class=\"stat-value\">13.99M VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~40<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Impressions<\/div><div class=\"stat-value\">150,903<\/div><\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>DOZOX \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai \u00b7 3\/12<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">489<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">11,437 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Budget \/ Day<\/div><div class=\"stat-value sm\">200,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~18<\/div><\/div>\n <\/div>\n <div class=\"sub-label\">\ud83c\udfaf Office Staff Audience<\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Fried Rice<\/td><td>14<\/td><td>23,993 VND<\/td><td>335,895 VND<\/td><td>1,876<\/td><td>1,442<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>62<\/td><td>10,268 VND<\/td><td>636,641 VND<\/td><td>7,518<\/td><td>5,521<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Super Large Crab Spring Rolls<\/td><td>2<\/td><td>22,436 VND<\/td><td>44,871 VND<\/td><td>198<\/td><td>165<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <div class=\"sub-label\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66 Family Audience<\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Fried Rice<\/td><td>64<\/td><td>15,899 VND<\/td><td>1,017,545 VND<\/td><td>8,821<\/td><td>5,527<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>342<\/td><td>9,250 VND<\/td><td>3,163,631 VND<\/td><td>40,105<\/td><td>23,913<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>YEFCY \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai \u00b7 23\/10\/25<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">624<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">13,450 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Budget \/ Day<\/div><div class=\"stat-value sm\">300,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~23<\/div><\/div>\n <\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Spring Rolls<\/td><td>25<\/td><td>50,757 VND<\/td><td>1,268,915 VND<\/td><td>9,403<\/td><td>4,438<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Crab Fried Rice<\/td><td>129<\/td><td>20,398 VND<\/td><td>2,631,370 VND<\/td><td>21,696<\/td><td>9,850<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr class=\"star-row\"><td>\u2b50 Lunar New Year GD<\/td><td>470<\/td><td>9,558 VND<\/td><td>4,492,295 VND<\/td><td>59,024<\/td><td>30,966<\/td><td><span class=\"badge b-star\">\u2b50 Best ~11k\/message<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"infobox gold\">\n <h3>\ud83d\udca1 February Recommendations<\/h3>\n <ul><li>Ad post <span class=\"hl-gold\">Lunar New Year<\/span> very effective during Tet, average <strong>~11k\/message<\/strong> (Family: 9,558 VND \u00b7 Office: 10,268 VND)<\/li><\/ul>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc5 March \/ 2026<\/h2><span class=\"period-badge\">01\/03 \u2013 10\/03 \u00b7 10 days<\/span><\/div>\n <div class=\"card-body\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Total Results<\/div><div class=\"stat-value\">184<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Cost<\/div><div class=\"stat-value\">5.11M VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~18<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Impressions<\/div><div class=\"stat-value\">31,331<\/div><\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>DOZOX \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai \u00b7 3\/12<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">78<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">26,174 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Budget \/ Day<\/div><div class=\"stat-value sm\">200,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~8<\/div><\/div>\n <\/div>\n <div class=\"sub-label\">\ud83c\udfaf Office Staff Audience<\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Fried Rice<\/td><td>12<\/td><td>34,233 VND<\/td><td>410,798 VND<\/td><td>2,557<\/td><td>1,833<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td><span class=\"badge b-off\">\u25cf Turned off after Tet<\/span><\/td><\/tr>\n <tr><td>Super Large Crab Spring Rolls<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td><span class=\"badge b-off\">\u25cf Turned off<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <div class=\"sub-label\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66 Family Audience<\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Fried Rice<\/td><td>66<\/td><td>24,709 VND<\/td><td>1,630,763 VND<\/td><td>11,358<\/td><td>5,985<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td><span class=\"badge b-off\">\u25cf Turned off after Tet<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>YEFCY \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai \u00b7 23\/10\/25<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">106<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">28,927 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Budget \/ Day<\/div><div class=\"stat-value sm\">300,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~11<\/div><\/div>\n <\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Spring Rolls<\/td><td>35<\/td><td>37,333 VND<\/td><td>1,306,663 VND<\/td><td>6,677<\/td><td>2,736<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Crab Fried Rice<\/td><td>71<\/td><td>24,783 VND<\/td><td>1,759,565 VND<\/td><td>10,739<\/td><td>5,631<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td><span class=\"badge b-off\">\u25cf Turned off after Tet<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"infobox red\">\n <h3>\u26a1 March Facebook Ads Recommendations<\/h3>\n <ul><li>Current ads are dependent on <span class=\"hl-gold\">Crab Fried Rice<\/span> and <span class=\"hl-gold\">Crab Spring Rolls<\/span> \u2014 Need to add new posts and videos to increase conversion and avoid relying on 1\u20132 posts for too long<\/li><\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div id=\"gg\" class=\"tab-content\">\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc5 February \/ 2026<\/h2><span class=\"period-badge\">01\/02 \u2013 28\/02 \u00b7 28 days<\/span><\/div>\n <div class=\"card-body\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Total Impressions<\/div><div class=\"stat-value\">103,714<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Views \/ Clicks<\/div><div class=\"stat-value\">1,950<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Average CPV<\/div><div class=\"stat-value\">49 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Cost<\/div><div class=\"stat-value\">2.47M VND<\/div><\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>\ud83c\udfac YouTube Video \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">Budget\/Day<\/div><div class=\"stat-value sm\">75,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Impressions<\/div><div class=\"stat-value\">93,220<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Views<\/div><div class=\"stat-value\">34,376<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost<\/div><div class=\"stat-value sm\">1,575,801 VND<\/div><\/div>\n <\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Video<\/th><th>Impressions<\/th><th>Views<\/th><th>CPV<\/th><th>Cost<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>V1 \u2013 Combo for 6 People \u2013 398k<\/td><td>3,385<\/td><td>1,327<\/td><td>57 \u0111<\/td><td>75,290 \u0111<\/td><\/tr>\n <tr><td>V4 \u2013 Quality Confirmed (100% Natural Crab)<\/td><td>39,511<\/td><td>15,477<\/td><td>39 \u0111<\/td><td>608,009 \u0111<\/td><\/tr>\n <tr><td>V6 \u2013 Ms. Mai's Crab Package \u2013 Exclusive Sauce<\/td><td>18,490<\/td><td>8,010<\/td><td>34 \u0111<\/td><td>271,863 \u0111<\/td><\/tr>\n <tr><td>Whole Crab Sticky Rice (New Dish \u2013 Takeaway)<\/td><td>9,400<\/td><td>2,708<\/td><td>68 \u0111<\/td><td>184,981 \u0111<\/td><\/tr>\n <tr><td>The Truth About Natural Crabs<\/td><td>3,452<\/td><td>844<\/td><td>76 \u0111<\/td><td>64,095 \u0111<\/td><\/tr>\n <tr><td>Giant Crab Spring Rolls & Restaurant Amenities<\/td><td>10,723<\/td><td>2,958<\/td><td>68 \u0111<\/td><td>200,809 \u0111<\/td><\/tr>\n <tr><td>V2 \u2013 Crab Fried Rice \u2013 Earthen Plot<\/td><td>4,747<\/td><td>1,810<\/td><td>60 \u0111<\/td><td>109,361 \u0111<\/td><\/tr>\n <tr><td>V3 \u2013 Stir-fried Crab Vermicelli \u2013 Free Dish<\/td><td>3,512<\/td><td>1,242<\/td><td>49 VND<\/td><td>61,393 \u0111<\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>\u26a1 Pmax \u2014 IRMZX<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Budget\/Day<\/div><div class=\"stat-value sm\">30,000 \u0111<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Impressions<\/div><div class=\"stat-value\">10,494<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Clicks<\/div><div class=\"stat-value\">1,599<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost<\/div><div class=\"stat-value sm\">894,941 \u0111<\/div><\/div>\n <\/div>\n <p style=\"margin-top:14px;font-size:12.5px;color:var(--text-muted)\">CPC: 560 \u0111\/click<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc5 March \/ 2026<\/h2><span class=\"period-badge\">01\/03 \u2013 04\/03 \u00b7 ~4 days<\/span><\/div>\n <div class=\"card-body\">\n <div class=\"alert-warn\"><span style=\"font-size:16px\">\u26a0\ufe0f<\/span><span>Google Ads has <strong>stopped since March 4, 2026<\/strong><\/span><\/div>\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Total Impressions<\/div><div class=\"stat-value\">23,358<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Views \/ Clicks<\/div><div class=\"stat-value\">7,938<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Average CPV<\/div><div class=\"stat-value\">67 \u0111<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Cost<\/div><div class=\"stat-value sm\">529,253 \u0111<\/div><\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>\ud83c\udfac YouTube Video \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">Budget\/Day<\/div><div class=\"stat-value sm\">75,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Impressions<\/div><div class=\"stat-value\">21,365<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Views<\/div><div class=\"stat-value\">7,651<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost<\/div><div class=\"stat-value sm\">374,737 \u0111<\/div><\/div>\n <\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Video<\/th><th>Impressions<\/th><th>Views<\/th><th>CPV<\/th><th>Cost<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Whole Crab Sticky Rice (New Dish \u2013 Takeaway)<\/td><td>7,279<\/td><td>1,907<\/td><td>69 \u0111<\/td><td>132,208 \u0111<\/td><\/tr>\n <tr><td>The Truth About Natural Crabs<\/td><td>2,434<\/td><td>568<\/td><td>74 \u0111<\/td><td>41,992 \u0111<\/td><\/tr>\n <tr><td>Giant Crab Spring Rolls & Restaurant Amenities<\/td><td>11,455<\/td><td>2,797<\/td><td>71 \u0111<\/td><td>198,991 \u0111<\/td><\/tr>\n <tr><td>Claypot Stir-fried Crab Vermicelli (Best Seller) \u2013 5\/3<\/td><td>197<\/td><td>36<\/td><td>43 \u0111<\/td><td>1,546 \u0111<\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>\u26a1 Pmax \u2014 IRMZX<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Budget\/Day<\/div><div class=\"stat-value sm\">30,000 \u0111<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Impressions<\/div><div class=\"stat-value\">1,993<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Clicks<\/div><div class=\"stat-value\">287<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost<\/div><div class=\"stat-value sm\">154,516 \u0111<\/div><\/div>\n <\/div>\n <p style=\"margin-top:14px;font-size:12.5px;color:var(--text-muted)\">CPC: 538 \u0111\/click<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcca Avg\/Day Comparison: Feb vs Mar<\/h2><\/div>\n <div class=\"card-body\">\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Index<\/th><th>February (Avg\/day)<\/th><th>March (Avg\/day)<\/th><th>Comments<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Total Cost<\/td><td>~88,241 \u0111<\/td><td>~132,313 \u0111<\/td><td><span class=\"up\">\u2b06 Increased ~50%<\/span><\/td><\/tr>\n <tr><td>Impressions<\/td><td>~3,704<\/td><td>~5,840<\/td><td><span class=\"up\">\u2b06 Increased ~58%<\/span><\/td><\/tr>\n <tr><td>Views \/ Interactions<\/td><td>~1,228<\/td><td>~1,985<\/td><td><span class=\"up\">\u2b06 Increased ~62%<\/span><\/td><\/tr>\n <tr><td>YouTube CPV<\/td><td>46 \u0111<\/td><td>49 VND<\/td><td><span class=\"up\">\u2b06 Slight increase ~7%<\/span><\/td><\/tr>\n <tr><td>Pmax CPC<\/td><td>560 \u0111<\/td><td>538 \u0111<\/td><td><span class=\"down\">\u2b07 Slight decrease ~4%<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <p style=\"margin-top:14px;font-size:13px;color:var(--text-muted);line-height:1.7\">Despite running for fewer days, March showed better impression and interaction performance per day. Daily costs increased but reach also increased proportionally.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div id=\"sum\" class=\"tab-content\">\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc8 Overview & Recommendations<\/h2><\/div>\n <div class=\"card-body\">\n <div class=\"infobox red\" style=\"margin-bottom:14px\">\n <h3>\ud83d\udd34 Urgent Recommendations \u2013 March<\/h3>\n <ul>\n <li>Current ads are dependent on <span class=\"hl-gold\">Crab Fried Rice<\/span> and <span class=\"hl-gold\">Crab Spring Rolls<\/span> \u2014 Need to add new posts and videos to increase conversion<\/li>\n <li>End of day <span class=\"hl-gold\">12\/3\/2026<\/span> will expire \u2014 <strong>Top up now to maintain Facebook Ads!<\/strong><\/li>\n <\/ul>\n <\/div>\n <div class=\"infobox green\" style=\"margin-bottom:14px\">\n <h3>\ud83d\udca1 Facebook Ads Recommendations \u2013 April<\/h3>\n <ul>\n <li><strong>Special Priority:<\/strong> Increase quantity of <span class=\"hl-gold\">quality videos<\/span> on the Fanpage to run new posts and find the most effective one<\/li>\n <li><strong>Expand & increase budget:<\/strong> To increase the volume of customer messages \u2192 need to increase budget and expand reach. March Avg: <span class=\"hl-gold\">~18 messages\/day<\/span><\/li>\n <li><strong>Trend:<\/strong> March has fewer messages & higher costs compared to Tet holiday \u2014 but remains a <strong>good industry metric<\/strong>, better than the pre-Tet period<\/li>\n <\/ul>\n <\/div>\n <div class=\"infobox blue\" style=\"margin-bottom:24px\">\n <h3>\ud83d\udd0d Google Ads Recommendations \u2013 Next Month<\/h3>\n <ul>\n <li><strong>Pmax:<\/strong> Maintain continuously to proactively reach new customers daily across Google products<\/li>\n <li><strong>YouTube Video:<\/strong> Help the YouTube channel develop in parallel. If calls, direction inquiries, or Zalo messages increase \u2192 should run <span class=\"hl-gold\">both types consistently<\/span><\/li>\n <\/ul>\n <\/div>\n <div class=\"hl-card\">\n <h4>\ud83c\udfc6 Highlight \u2014 Most Effective Post in February<\/h4>\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">470<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">9,558 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg \/ Message<\/div><div class=\"stat-value sm\">~11K \u0111<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Reach<\/div><div class=\"stat-value\">30,966<\/div><\/div>\n <\/div>\n <p>Post <strong>Lunar New Year GD<\/strong> \u2014 Campaign YEFCY achieved an average cost of <strong>~11k\/message<\/strong> (Family: 9,558 \u0111 \u00b7 Office: 10,268 \u0111). The best figure in February!<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n<footer>\n <strong><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"852\">DPS.MEDIA<\/a><\/strong> \u00a0\u00b7 February & Early March 2026 Report \u00b7 Huynh Mai Fresh Crab\n<\/footer>\n\n<script>\nfunction switchTab(id,btn){\n document.querySelectorAll('.tab-content').forEach(t=>t.classList.remove('active'));\n document.querySelectorAll('.tab-btn').forEach(b=>b.classList.remove('active'));\n document.getElementById(id).classList.add('active');\n btn.classList.add('active');\n}\nfunction toggle(head){\n head.classList.toggle('open');\n head.nextElementSibling.classList.toggle('open');\n}\n<\/script>\n<\/body>\n<\/html><p><\/p>","protected":false},"excerpt":{"rendered":"<p>DPS.MEDIA Report \u2013 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai DPS.MEDIA C\u1eadp nh\u1eadt: 11\/03\/2026 DPS.MEDIA Report B\u00e1o c\u00e1o Cua Hu\u1ef3nh MaiFacebook Ads & Google Ads \ud83d\udcc5 Th\u00e1ng 2\/2026 \u00a0(1\/2 \u2013 28\/2) \ud83d\udcc5 \u0110\u1ea7u Th\u00e1ng 3\/2026 \u00a0(1\/3 \u2013 10\/3) \ud83d\udcca Facebook Ads + Google Ads \ud83d\udea8 \u26a0 C\u1ea3nh b\u00e1o kh\u1ea9n c\u1ea5p H\u1ebft ng\u00e0y 12\/3\/2026 s\u1ebd \u0111\u1ebfn h\u1ea1n qu\u1ea3ng c\u00e1o […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37440","page","type-page","status-publish","hentry"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/pages\/37440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=37440"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/pages\/37440\/revisions"}],"predecessor-version":[{"id":37443,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/pages\/37440\/revisions\/37443"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=37440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":37440,"date":"2026-03-12T13:47:02","date_gmt":"2026-03-12T06:47:02","guid":{"rendered":"https:\/\/dps.media\/?page_id=37440"},"modified":"2026-03-12T13:47:04","modified_gmt":"2026-03-12T06:47:04","slug":"huynh-mai-report-facebook-ads-google-ads","status":"publish","type":"page","link":"https:\/\/dps.media\/en\/huynh-mai-report-facebook-ads-google-ads\/","title":{"rendered":"Cua Hu\u1ef3nh Mai Facebook Ads & Google Ads Report"},"content":{"rendered":"\n\n\n \n \n DPS.MEDIA Report \u2013 Huynh Mai Fresh Crab<\/title>\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@300;400;500;600;700;900&family=Roboto+Mono:wght@400;500&display=swap\" rel=\"stylesheet\">\n <style>\n :root {\n --bg: #f4f6f9;\n --white: #ffffff;\n --surface: #f0f2f6;\n --border: #e2e6ed;\n --border2: #d0d6e0;\n --text: #1a202c;\n --text-sub: #4a5568;\n --text-muted:#8a95a3;\n --gold: #d97706;\n --gold-bg: #fffbeb;\n --gold-bd: #fcd34d;\n --blue: #2563eb;\n --blue-bg: #eff6ff;\n --blue-bd: #bfdbfe;\n --green: #16a34a;\n --green-bg: #f0fdf4;\n --green-bd: #bbf7d0;\n --red: #dc2626;\n --red-bg: #fff1f2;\n --red-bd: #fecdd3;\n --radius: 14px;\n --shadow: 0 1px 3px rgba(0,0,0,0.08), 0 4px 16px rgba(0,0,0,0.05);\n --shadow-sm: 0 1px 2px rgba(0,0,0,0.06);\n }\n * { margin:0; padding:0; box-sizing:border-box; }\n body { font-family:'Roboto',sans-serif; background:var(--bg); color:var(--text); font-size:14px; line-height:1.6; }\n\n \/* TOP BAR *\/\n .topbar { background:var(--blue); padding:0 48px; display:flex; align-items:center; height:44px; gap:10px; }\n .topbar-brand { font-family:'Roboto Mono',monospace; font-size:11px; font-weight:500; letter-spacing:0.18em; color:rgba(255,255,255,0.9); text-transform:uppercase; }\n .topbar-sep { width:1px; height:16px; background:rgba(255,255,255,0.2); }\n .topbar-date { font-size:11px; color:rgba(255,255,255,0.55); font-family:'Roboto Mono',monospace; }\n\n \/* HERO *\/\n .hero { background:var(--white); border-bottom:1px solid var(--border); padding:44px 48px 36px; box-shadow:var(--shadow-sm); }\n .hero-tag { display:inline-flex; align-items:center; gap:6px; background:var(--blue-bg); border:1px solid var(--blue-bd); color:var(--blue); font-size:11px; font-weight:700; letter-spacing:0.14em; text-transform:uppercase; padding:5px 13px; border-radius:100px; margin-bottom:20px; }\n .hero-tag::before { content:''; width:6px; height:6px; border-radius:50%; background:var(--blue); animation:blink 2s infinite; }\n @keyframes blink { 0%,100%{opacity:1} 50%{opacity:.25} }\n .hero h1 { font-size:30px; font-weight:700; color:var(--text); letter-spacing:-0.5px; line-height:1.25; margin-bottom:16px; }\n .hero h1 .accent { color:var(--blue); }\n .hero-meta { display:flex; align-items:center; gap:20px; flex-wrap:wrap; }\n .hero-chip { display:flex; align-items:center; gap:6px; font-size:12.5px; color:var(--text-sub); font-weight:400; }\n .hero-chip .icon { width:20px; height:20px; background:var(--surface); border-radius:6px; display:flex; align-items:center; justify-content:center; font-size:11px; }\n .hero-sep { width:1px; height:18px; background:var(--border2); }\n\n \/* URGENT *\/\n .urgent-wrap { padding:20px 48px 0; }\n .urgent { background:var(--red-bg); border:1px solid var(--red-bd); border-left:4px solid var(--red); border-radius:var(--radius); padding:16px 20px; display:flex; align-items:flex-start; gap:14px; }\n .urgent-icon { font-size:18px; flex-shrink:0; margin-top:1px; }\n .urgent-label { font-size:10px; font-weight:700; letter-spacing:0.16em; text-transform:uppercase; color:var(--red); margin-bottom:3px; }\n .urgent-body { font-size:13px; color:var(--text-sub); line-height:1.5; }\n .urgent-body strong { color:var(--red); font-weight:700; }\n .urgent-body em { color:var(--blue); font-style:normal; font-weight:600; }\n\n \/* LAYOUT *\/\n .wrapper { max-width:1280px; margin:0 auto; padding:0 48px 72px; }\n\n \/* TABS *\/\n .tabs { display:flex; gap:0; margin:32px 0 28px; background:var(--white); border:1px solid var(--border); border-radius:var(--radius); padding:5px; box-shadow:var(--shadow-sm); }\n .tab-btn { flex:1; padding:10px 18px; background:transparent; border:none; border-radius:10px; color:var(--text-muted); font-family:'Roboto',sans-serif; font-size:13px; font-weight:500; cursor:pointer; transition:all 0.2s; }\n .tab-btn:hover { color:var(--text); background:var(--surface); }\n .tab-btn.active { background:var(--blue); color:#fff; font-weight:700; box-shadow:0 2px 8px rgba(37,99,235,0.25); }\n .tab-content { display:none; }\n .tab-content.active { display:block; animation:fadeUp 0.3s ease; }\n @keyframes fadeUp { from{opacity:0;transform:translateY(10px)} to{opacity:1;transform:translateY(0)} }\n\n \/* CARD *\/\n .card { background:var(--white); border:1px solid var(--border); border-radius:var(--radius); box-shadow:var(--shadow); margin-bottom:20px; }\n .card-head { padding:22px 28px 0; display:flex; align-items:center; justify-content:space-between; flex-wrap:wrap; gap:10px; }\n .card-head h2 { font-size:17px; font-weight:700; color:var(--text); }\n .period-badge { background:var(--surface); border:1px solid var(--border2); color:var(--text-sub); font-family:'Roboto Mono',monospace; font-size:11px; font-weight:500; padding:4px 12px; border-radius:100px; }\n .card-body { padding:20px 28px 28px; }\n\n \/* STAT GRID *\/\n .stat-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(170px,1fr)); gap:12px; margin-bottom:24px; }\n .stat-card { background:var(--surface); border:1px solid var(--border); border-radius:10px; padding:16px 18px; }\n .stat-label { font-size:11px; font-weight:500; letter-spacing:0.06em; text-transform:uppercase; color:var(--text-muted); margin-bottom:8px; }\n .stat-value { font-size:22px; font-weight:700; color:var(--blue); line-height:1; }\n .stat-value.sm { font-size:16px; }\n\n \/* ACCORDION *\/\n .acc { border:1px solid var(--border); border-radius:10px; margin-bottom:12px; overflow:hidden; }\n .acc-head { display:flex; justify-content:space-between; align-items:center; padding:14px 20px; background:var(--surface); cursor:pointer; transition:background 0.15s; user-select:none; }\n .acc-head:hover { background:#eaecf2; }\n .acc-head h3 { font-size:13px; font-weight:600; color:var(--text); }\n .acc-caret { font-size:10px; color:var(--text-muted); transition:transform 0.25s; }\n .acc-head.open .acc-caret { transform:rotate(180deg); }\n .acc-body { padding:20px; background:var(--white); border-top:1px solid var(--border); display:none; }\n .acc-body.open { display:block; }\n .sub-label { font-size:11px; font-weight:700; letter-spacing:0.1em; text-transform:uppercase; color:var(--text-muted); margin:16px 0 10px; }\n .sub-label:first-child { margin-top:0; }\n\n \/* TABLE *\/\n .tbl-wrap { overflow-x:auto; border:1px solid var(--border); border-radius:8px; }\n table { width:100%; border-collapse:collapse; }\n thead th { background:var(--surface); color:var(--text-muted); font-size:10.5px; font-weight:700; letter-spacing:0.08em; text-transform:uppercase; padding:11px 14px; text-align:left; white-space:nowrap; border-bottom:1px solid var(--border); }\n tbody td { padding:11px 14px; font-size:13px; color:var(--text); border-bottom:1px solid var(--border); white-space:nowrap; }\n tbody tr:last-child td { border-bottom:none; }\n tbody tr:hover { background:var(--surface); }\n .star-row { background:var(--gold-bg) !important; }\n .star-row td { color:var(--gold); font-weight:500; }\n\n \/* BADGES *\/\n .badge { display:inline-flex; align-items:center; gap:5px; padding:3px 10px; border-radius:100px; font-size:11px; font-weight:600; }\n .b-on { background:var(--green-bg); color:var(--green); border:1px solid var(--green-bd); }\n .b-off { background:var(--red-bg); color:var(--red); border:1px solid var(--red-bd); }\n .b-star{ background:var(--gold-bg); color:var(--gold); border:1px solid var(--gold-bd); }\n\n \/* INFO BOXES *\/\n .infobox { border-radius:10px; padding:18px 22px; margin-top:18px; }\n .infobox h3 { font-size:11px; font-weight:700; letter-spacing:0.12em; text-transform:uppercase; margin-bottom:12px; }\n .infobox ul { list-style:none; }\n .infobox li { padding:8px 0 8px 18px; position:relative; font-size:13px; color:var(--text-sub); line-height:1.6; border-bottom:1px solid rgba(0,0,0,0.05); }\n .infobox li:last-child { border-bottom:none; padding-bottom:0; }\n .infobox li::before { content:'\u203a'; position:absolute; left:2px; font-size:15px; font-weight:700; }\n .infobox.gold { background:var(--gold-bg); border:1px solid var(--gold-bd); }\n .infobox.gold h3,.infobox.gold li::before { color:var(--gold); }\n .infobox.red { background:var(--red-bg); border:1px solid var(--red-bd); }\n .infobox.red h3,.infobox.red li::before { color:var(--red); }\n .infobox.green { background:var(--green-bg); border:1px solid var(--green-bd); }\n .infobox.green h3,.infobox.green li::before { color:var(--green); }\n .infobox.blue { background:var(--blue-bg); border:1px solid var(--blue-bd); }\n .infobox.blue h3,.infobox.blue li::before { color:var(--blue); }\n .hl-gold { background:#fef3c7; color:var(--gold); font-weight:600; padding:1px 6px; border-radius:4px; }\n\n \/* TREND *\/\n .up { color:var(--green); font-weight:600; }\n .down { color:var(--red); font-weight:600; }\n\n \/* ALERT ORANGE *\/\n .alert-warn { background:#fff7ed; border:1px solid #fed7aa; border-left:4px solid #f97316; border-radius:10px; padding:13px 18px; display:flex; align-items:center; gap:12px; margin-bottom:20px; font-size:13px; color:var(--text-sub); }\n .alert-warn strong { color:#c2410c; }\n\n \/* HIGHLIGHT CARD *\/\n .hl-card { background:linear-gradient(135deg,#fffbeb,#fef9ee); border:1px solid var(--gold-bd); border-radius:12px; padding:24px; }\n .hl-card h4 { font-size:15px; font-weight:700; color:var(--gold); margin-bottom:18px; }\n .hl-card p { margin-top:16px; font-size:13px; color:var(--text-sub); line-height:1.7; }\n .hl-card p strong { color:var(--text); }\n\n \/* FOOTER *\/\n footer { background:var(--white); border-top:1px solid var(--border); text-align:center; padding:24px 48px; font-family:'Roboto Mono',monospace; font-size:11px; color:var(--text-muted); letter-spacing:0.06em; }\n footer strong { color:var(--blue); }\n\n \/* RESPONSIVE *\/\n @media(max-width:768px){\n .topbar,.hero,.urgent-wrap{padding-left:20px;padding-right:20px}\n .wrapper{padding:0 20px 60px}\n .hero h1{font-size:22px}\n .tab-btn{font-size:12px;padding:9px 10px}\n footer{padding:20px}\n }\n <\/style>\n<\/head>\n<body>\n\n<div class=\"topbar\">\n <span class=\"topbar-brand\">DPS.MEDIA<\/span>\n <div class=\"topbar-sep\"><\/div>\n <span class=\"topbar-date\">Updated: 11\/03\/2026<\/span>\n<\/div>\n\n<div class=\"hero\">\n <div class=\"hero-tag\">DPS.MEDIA Report<\/div>\n <h1>Report <span class=\"accent\">Cua Hu\u1ef3nh Mai<\/span><br>Facebook Ads & Google Ads<\/h1>\n <div class=\"hero-meta\">\n <div class=\"hero-chip\"><span class=\"icon\">\ud83d\udcc5<\/span> February 2026 (1\/2 \u2013 28\/2)<\/div>\n <div class=\"hero-sep\"><\/div>\n <div class=\"hero-chip\"><span class=\"icon\">\ud83d\udcc5<\/span> Early March 2026 (1\/3 \u2013 10\/3)<\/div>\n <div class=\"hero-sep\"><\/div>\n <div class=\"hero-chip\"><span class=\"icon\">\ud83d\udcca<\/span> Facebook Ads + Google Ads<\/div>\n <\/div>\n<\/div>\n\n<div class=\"urgent-wrap\">\n <div class=\"urgent\">\n <div class=\"urgent-icon\">\ud83d\udea8<\/div>\n <div>\n <div class=\"urgent-label\">\u26a0 Urgent Warning<\/div>\n <div class=\"urgent-body\">End of day <strong>12\/3\/2026<\/strong> ads will expire \u2014 Need to <em>top up now<\/em> to maintain <strong>Facebook Ads<\/strong> continuity!<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n<div class=\"wrapper\">\n <div class=\"tabs\">\n <button class=\"tab-btn active\" onclick=\"switchTab('fb',this)\">\ud83d\udcd8 Facebook Ads<\/button>\n <button class=\"tab-btn\" onclick=\"switchTab('gg',this)\">\ud83d\udd0d Google Ads<\/button>\n <button class=\"tab-btn\" onclick=\"switchTab('sum',this)\">\ud83d\udcc8 Overview & Recommendations<\/button>\n <\/div>\n\n \n <div id=\"fb\" class=\"tab-content active\">\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc5 February \/ 2026<\/h2><span class=\"period-badge\">01\/02 \u2013 28\/02 \u00b7 28 days<\/span><\/div>\n <div class=\"card-body\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Total Results<\/div><div class=\"stat-value\">1,113<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Cost<\/div><div class=\"stat-value\">13.99M VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~40<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Impressions<\/div><div class=\"stat-value\">150,903<\/div><\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>DOZOX \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai \u00b7 3\/12<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">489<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">11,437 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Budget \/ Day<\/div><div class=\"stat-value sm\">200,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~18<\/div><\/div>\n <\/div>\n <div class=\"sub-label\">\ud83c\udfaf Office Staff Audience<\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Fried Rice<\/td><td>14<\/td><td>23,993 VND<\/td><td>335,895 VND<\/td><td>1,876<\/td><td>1,442<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>62<\/td><td>10,268 VND<\/td><td>636,641 VND<\/td><td>7,518<\/td><td>5,521<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Super Large Crab Spring Rolls<\/td><td>2<\/td><td>22,436 VND<\/td><td>44,871 VND<\/td><td>198<\/td><td>165<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <div class=\"sub-label\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66 Family Audience<\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Fried Rice<\/td><td>64<\/td><td>15,899 VND<\/td><td>1,017,545 VND<\/td><td>8,821<\/td><td>5,527<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>342<\/td><td>9,250 VND<\/td><td>3,163,631 VND<\/td><td>40,105<\/td><td>23,913<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>YEFCY \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai \u00b7 23\/10\/25<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">624<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">13,450 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Budget \/ Day<\/div><div class=\"stat-value sm\">300,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~23<\/div><\/div>\n <\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Spring Rolls<\/td><td>25<\/td><td>50,757 VND<\/td><td>1,268,915 VND<\/td><td>9,403<\/td><td>4,438<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Crab Fried Rice<\/td><td>129<\/td><td>20,398 VND<\/td><td>2,631,370 VND<\/td><td>21,696<\/td><td>9,850<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr class=\"star-row\"><td>\u2b50 Lunar New Year GD<\/td><td>470<\/td><td>9,558 VND<\/td><td>4,492,295 VND<\/td><td>59,024<\/td><td>30,966<\/td><td><span class=\"badge b-star\">\u2b50 Best ~11k\/message<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"infobox gold\">\n <h3>\ud83d\udca1 February Recommendations<\/h3>\n <ul><li>Ad post <span class=\"hl-gold\">Lunar New Year<\/span> very effective during Tet, average <strong>~11k\/message<\/strong> (Family: 9,558 VND \u00b7 Office: 10,268 VND)<\/li><\/ul>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc5 March \/ 2026<\/h2><span class=\"period-badge\">01\/03 \u2013 10\/03 \u00b7 10 days<\/span><\/div>\n <div class=\"card-body\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Total Results<\/div><div class=\"stat-value\">184<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Cost<\/div><div class=\"stat-value\">5.11M VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~18<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Impressions<\/div><div class=\"stat-value\">31,331<\/div><\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>DOZOX \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai \u00b7 3\/12<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">78<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">26,174 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Budget \/ Day<\/div><div class=\"stat-value sm\">200,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~8<\/div><\/div>\n <\/div>\n <div class=\"sub-label\">\ud83c\udfaf Office Staff Audience<\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Fried Rice<\/td><td>12<\/td><td>34,233 VND<\/td><td>410,798 VND<\/td><td>2,557<\/td><td>1,833<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td><span class=\"badge b-off\">\u25cf Turned off after Tet<\/span><\/td><\/tr>\n <tr><td>Super Large Crab Spring Rolls<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td><span class=\"badge b-off\">\u25cf Turned off<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <div class=\"sub-label\">\ud83d\udc68\u200d\ud83d\udc69\u200d\ud83d\udc67\u200d\ud83d\udc66 Family Audience<\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Fried Rice<\/td><td>66<\/td><td>24,709 VND<\/td><td>1,630,763 VND<\/td><td>11,358<\/td><td>5,985<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td><span class=\"badge b-off\">\u25cf Turned off after Tet<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>YEFCY \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai \u00b7 23\/10\/25<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">106<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">28,927 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Budget \/ Day<\/div><div class=\"stat-value sm\">300,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg. Messages \/ Day<\/div><div class=\"stat-value\">~11<\/div><\/div>\n <\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Ad Post<\/th><th>Res<\/th><th>Cost\/Res<\/th><th>Total Spend<\/th><th>Impressions<\/th><th>Reach<\/th><th>Status<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Crab Spring Rolls<\/td><td>35<\/td><td>37,333 VND<\/td><td>1,306,663 VND<\/td><td>6,677<\/td><td>2,736<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Crab Fried Rice<\/td><td>71<\/td><td>24,783 VND<\/td><td>1,759,565 VND<\/td><td>10,739<\/td><td>5,631<\/td><td><span class=\"badge b-on\">\u25cf Running<\/span><\/td><\/tr>\n <tr><td>Lunar New Year GD<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td>\u2014<\/td><td><span class=\"badge b-off\">\u25cf Turned off after Tet<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"infobox red\">\n <h3>\u26a1 March Facebook Ads Recommendations<\/h3>\n <ul><li>Current ads are dependent on <span class=\"hl-gold\">Crab Fried Rice<\/span> and <span class=\"hl-gold\">Crab Spring Rolls<\/span> \u2014 Need to add new posts and videos to increase conversion and avoid relying on 1\u20132 posts for too long<\/li><\/ul>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div id=\"gg\" class=\"tab-content\">\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc5 February \/ 2026<\/h2><span class=\"period-badge\">01\/02 \u2013 28\/02 \u00b7 28 days<\/span><\/div>\n <div class=\"card-body\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Total Impressions<\/div><div class=\"stat-value\">103,714<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Views \/ Clicks<\/div><div class=\"stat-value\">1,950<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Average CPV<\/div><div class=\"stat-value\">49 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Cost<\/div><div class=\"stat-value\">2.47M VND<\/div><\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>\ud83c\udfac YouTube Video \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">Budget\/Day<\/div><div class=\"stat-value sm\">75,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Impressions<\/div><div class=\"stat-value\">93,220<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Views<\/div><div class=\"stat-value\">34,376<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost<\/div><div class=\"stat-value sm\">1,575,801 VND<\/div><\/div>\n <\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Video<\/th><th>Impressions<\/th><th>Views<\/th><th>CPV<\/th><th>Cost<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>V1 \u2013 Combo for 6 People \u2013 398k<\/td><td>3,385<\/td><td>1,327<\/td><td>57 \u0111<\/td><td>75,290 \u0111<\/td><\/tr>\n <tr><td>V4 \u2013 Quality Confirmed (100% Natural Crab)<\/td><td>39,511<\/td><td>15,477<\/td><td>39 \u0111<\/td><td>608,009 \u0111<\/td><\/tr>\n <tr><td>V6 \u2013 Ms. Mai's Crab Package \u2013 Exclusive Sauce<\/td><td>18,490<\/td><td>8,010<\/td><td>34 \u0111<\/td><td>271,863 \u0111<\/td><\/tr>\n <tr><td>Whole Crab Sticky Rice (New Dish \u2013 Takeaway)<\/td><td>9,400<\/td><td>2,708<\/td><td>68 \u0111<\/td><td>184,981 \u0111<\/td><\/tr>\n <tr><td>The Truth About Natural Crabs<\/td><td>3,452<\/td><td>844<\/td><td>76 \u0111<\/td><td>64,095 \u0111<\/td><\/tr>\n <tr><td>Giant Crab Spring Rolls & Restaurant Amenities<\/td><td>10,723<\/td><td>2,958<\/td><td>68 \u0111<\/td><td>200,809 \u0111<\/td><\/tr>\n <tr><td>V2 \u2013 Crab Fried Rice \u2013 Earthen Plot<\/td><td>4,747<\/td><td>1,810<\/td><td>60 \u0111<\/td><td>109,361 \u0111<\/td><\/tr>\n <tr><td>V3 \u2013 Stir-fried Crab Vermicelli \u2013 Free Dish<\/td><td>3,512<\/td><td>1,242<\/td><td>49 VND<\/td><td>61,393 \u0111<\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>\u26a1 Pmax \u2014 IRMZX<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Budget\/Day<\/div><div class=\"stat-value sm\">30,000 \u0111<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Impressions<\/div><div class=\"stat-value\">10,494<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Clicks<\/div><div class=\"stat-value\">1,599<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost<\/div><div class=\"stat-value sm\">894,941 \u0111<\/div><\/div>\n <\/div>\n <p style=\"margin-top:14px;font-size:12.5px;color:var(--text-muted)\">CPC: 560 \u0111\/click<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc5 March \/ 2026<\/h2><span class=\"period-badge\">01\/03 \u2013 04\/03 \u00b7 ~4 days<\/span><\/div>\n <div class=\"card-body\">\n <div class=\"alert-warn\"><span style=\"font-size:16px\">\u26a0\ufe0f<\/span><span>Google Ads has <strong>stopped since March 4, 2026<\/strong><\/span><\/div>\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Total Impressions<\/div><div class=\"stat-value\">23,358<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Views \/ Clicks<\/div><div class=\"stat-value\">7,938<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Average CPV<\/div><div class=\"stat-value\">67 \u0111<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Cost<\/div><div class=\"stat-value sm\">529,253 \u0111<\/div><\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>\ud83c\udfac YouTube Video \u2014 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\" style=\"margin-bottom:18px\">\n <div class=\"stat-card\"><div class=\"stat-label\">Budget\/Day<\/div><div class=\"stat-value sm\">75,000 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Impressions<\/div><div class=\"stat-value\">21,365<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Total Views<\/div><div class=\"stat-value\">7,651<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost<\/div><div class=\"stat-value sm\">374,737 \u0111<\/div><\/div>\n <\/div>\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Video<\/th><th>Impressions<\/th><th>Views<\/th><th>CPV<\/th><th>Cost<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Whole Crab Sticky Rice (New Dish \u2013 Takeaway)<\/td><td>7,279<\/td><td>1,907<\/td><td>69 \u0111<\/td><td>132,208 \u0111<\/td><\/tr>\n <tr><td>The Truth About Natural Crabs<\/td><td>2,434<\/td><td>568<\/td><td>74 \u0111<\/td><td>41,992 \u0111<\/td><\/tr>\n <tr><td>Giant Crab Spring Rolls & Restaurant Amenities<\/td><td>11,455<\/td><td>2,797<\/td><td>71 \u0111<\/td><td>198,991 \u0111<\/td><\/tr>\n <tr><td>Claypot Stir-fried Crab Vermicelli (Best Seller) \u2013 5\/3<\/td><td>197<\/td><td>36<\/td><td>43 \u0111<\/td><td>1,546 \u0111<\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <\/div>\n <\/div>\n <div class=\"acc\">\n <div class=\"acc-head open\" onclick=\"toggle(this)\"><h3>\u26a1 Pmax \u2014 IRMZX<\/h3><span class=\"acc-caret\">\u25bc<\/span><\/div>\n <div class=\"acc-body open\">\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">Budget\/Day<\/div><div class=\"stat-value sm\">30,000 \u0111<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Impressions<\/div><div class=\"stat-value\">1,993<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Clicks<\/div><div class=\"stat-value\">287<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost<\/div><div class=\"stat-value sm\">154,516 \u0111<\/div><\/div>\n <\/div>\n <p style=\"margin-top:14px;font-size:12.5px;color:var(--text-muted)\">CPC: 538 \u0111\/click<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcca Avg\/Day Comparison: Feb vs Mar<\/h2><\/div>\n <div class=\"card-body\">\n <div class=\"tbl-wrap\"><table>\n <thead><tr><th>Index<\/th><th>February (Avg\/day)<\/th><th>March (Avg\/day)<\/th><th>Comments<\/th><\/tr><\/thead>\n <tbody>\n <tr><td>Total Cost<\/td><td>~88,241 \u0111<\/td><td>~132,313 \u0111<\/td><td><span class=\"up\">\u2b06 Increased ~50%<\/span><\/td><\/tr>\n <tr><td>Impressions<\/td><td>~3,704<\/td><td>~5,840<\/td><td><span class=\"up\">\u2b06 Increased ~58%<\/span><\/td><\/tr>\n <tr><td>Views \/ Interactions<\/td><td>~1,228<\/td><td>~1,985<\/td><td><span class=\"up\">\u2b06 Increased ~62%<\/span><\/td><\/tr>\n <tr><td>YouTube CPV<\/td><td>46 \u0111<\/td><td>49 VND<\/td><td><span class=\"up\">\u2b06 Slight increase ~7%<\/span><\/td><\/tr>\n <tr><td>Pmax CPC<\/td><td>560 \u0111<\/td><td>538 \u0111<\/td><td><span class=\"down\">\u2b07 Slight decrease ~4%<\/span><\/td><\/tr>\n <\/tbody>\n <\/table><\/div>\n <p style=\"margin-top:14px;font-size:13px;color:var(--text-muted);line-height:1.7\">Despite running for fewer days, March showed better impression and interaction performance per day. Daily costs increased but reach also increased proportionally.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div id=\"sum\" class=\"tab-content\">\n <div class=\"card\">\n <div class=\"card-head\"><h2>\ud83d\udcc8 Overview & Recommendations<\/h2><\/div>\n <div class=\"card-body\">\n <div class=\"infobox red\" style=\"margin-bottom:14px\">\n <h3>\ud83d\udd34 Urgent Recommendations \u2013 March<\/h3>\n <ul>\n <li>Current ads are dependent on <span class=\"hl-gold\">Crab Fried Rice<\/span> and <span class=\"hl-gold\">Crab Spring Rolls<\/span> \u2014 Need to add new posts and videos to increase conversion<\/li>\n <li>End of day <span class=\"hl-gold\">12\/3\/2026<\/span> will expire \u2014 <strong>Top up now to maintain Facebook Ads!<\/strong><\/li>\n <\/ul>\n <\/div>\n <div class=\"infobox green\" style=\"margin-bottom:14px\">\n <h3>\ud83d\udca1 Facebook Ads Recommendations \u2013 April<\/h3>\n <ul>\n <li><strong>Special Priority:<\/strong> Increase quantity of <span class=\"hl-gold\">quality videos<\/span> on the Fanpage to run new posts and find the most effective one<\/li>\n <li><strong>Expand & increase budget:<\/strong> To increase the volume of customer messages \u2192 need to increase budget and expand reach. March Avg: <span class=\"hl-gold\">~18 messages\/day<\/span><\/li>\n <li><strong>Trend:<\/strong> March has fewer messages & higher costs compared to Tet holiday \u2014 but remains a <strong>good industry metric<\/strong>, better than the pre-Tet period<\/li>\n <\/ul>\n <\/div>\n <div class=\"infobox blue\" style=\"margin-bottom:24px\">\n <h3>\ud83d\udd0d Google Ads Recommendations \u2013 Next Month<\/h3>\n <ul>\n <li><strong>Pmax:<\/strong> Maintain continuously to proactively reach new customers daily across Google products<\/li>\n <li><strong>YouTube Video:<\/strong> Help the YouTube channel develop in parallel. If calls, direction inquiries, or Zalo messages increase \u2192 should run <span class=\"hl-gold\">both types consistently<\/span><\/li>\n <\/ul>\n <\/div>\n <div class=\"hl-card\">\n <h4>\ud83c\udfc6 Highlight \u2014 Most Effective Post in February<\/h4>\n <div class=\"stat-grid\">\n <div class=\"stat-card\"><div class=\"stat-label\">, you will see the stickers separated and with transparent backgrounds.<\/div><div class=\"stat-value\">470<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Cost \/ Result<\/div><div class=\"stat-value sm\">9,558 VND<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Avg \/ Message<\/div><div class=\"stat-value sm\">~11K \u0111<\/div><\/div>\n <div class=\"stat-card\"><div class=\"stat-label\">Reach<\/div><div class=\"stat-value\">30,966<\/div><\/div>\n <\/div>\n <p>Post <strong>Lunar New Year GD<\/strong> \u2014 Campaign YEFCY achieved an average cost of <strong>~11k\/message<\/strong> (Family: 9,558 \u0111 \u00b7 Office: 10,268 \u0111). The best figure in February!<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n<footer>\n <strong><a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"852\">DPS.MEDIA<\/a><\/strong> \u00a0\u00b7 February & Early March 2026 Report \u00b7 Huynh Mai Fresh Crab\n<\/footer>\n\n<script>\nfunction switchTab(id,btn){\n document.querySelectorAll('.tab-content').forEach(t=>t.classList.remove('active'));\n document.querySelectorAll('.tab-btn').forEach(b=>b.classList.remove('active'));\n document.getElementById(id).classList.add('active');\n btn.classList.add('active');\n}\nfunction toggle(head){\n head.classList.toggle('open');\n head.nextElementSibling.classList.toggle('open');\n}\n<\/script>\n<\/body>\n<\/html><p><\/p>","protected":false},"excerpt":{"rendered":"<p>DPS.MEDIA Report \u2013 Cua T\u01b0\u01a1i Hu\u1ef3nh Mai DPS.MEDIA C\u1eadp nh\u1eadt: 11\/03\/2026 DPS.MEDIA Report B\u00e1o c\u00e1o Cua Hu\u1ef3nh MaiFacebook Ads & Google Ads \ud83d\udcc5 Th\u00e1ng 2\/2026 \u00a0(1\/2 \u2013 28\/2) \ud83d\udcc5 \u0110\u1ea7u Th\u00e1ng 3\/2026 \u00a0(1\/3 \u2013 10\/3) \ud83d\udcca Facebook Ads + Google Ads \ud83d\udea8 \u26a0 C\u1ea3nh b\u00e1o kh\u1ea9n c\u1ea5p H\u1ebft ng\u00e0y 12\/3\/2026 s\u1ebd \u0111\u1ebfn h\u1ea1n qu\u1ea3ng c\u00e1o […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-37440","page","type-page","status-publish","hentry"],"acf":[],"rankmath_keywords":{"primary":"","secondary":[""]},"yoast_keywords":{"primary":"","secondary":[]},"yoast_focuskw":"","rankmath_focuskw":"","seo_keywords":{"primary":"","secondary":[""]},"_links":{"self":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/pages\/37440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/comments?post=37440"}],"version-history":[{"count":2,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/pages\/37440\/revisions"}],"predecessor-version":[{"id":37443,"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/pages\/37440\/revisions\/37443"}],"wp:attachment":[{"href":"https:\/\/dps.media\/en\/wp-json\/wp\/v2\/media?parent=37440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}