The main difference comes from the fact that WORDPRESS is so popular — nearly 90% of features and interfaces are available, helping significantly reduce COST and TIME of implementation.
WordPress is suitable for small and medium enterprises because of low implementation costs, a variety of available features and interfaces, easy connection with 3rd parties, and easy handover and SEO maintenance.
Custom CODE is suitable for large enterprises — millions of visits or the need to build unique features that the market does not yet have.
A. Business support features
1. Automatic XML feed
Helps post products on Facebook (Dynamic Product Ads, Facebook Shop, Instagram), Google Shopping Ads Catalog.
2. Gift products
Can set many conditions for order value, product quantity, category limits, purchase history...
3. Shipping unit synchronization
Automatically connect shipping fees, update order tracking, post orders to shipping systems (GHN, Viettel, GHTK, VNPost...)
4. Popup display
Compatible with many devices, track popup click data, easy to design and adjust display conditions.
5. Data synchronization with other parties
Synchronize products, orders, and inventory with KiotViet. Link with popular E-commerce platforms (Lazada, Tiki, Shopee, TikTokShop...)
6. Create contests, minigames
Create photo, video, audio, and article contests — allowing users to post and everyone to vote.
7. Create lucky wheel
Collect customer information, give vouchers to buy products after spinning the wheel.
8. Membership / loyal customers
Create exclusive incentive programs for members by tier.
9. Affiliate marketing
Encourage customers to refer new customers to receive rewards such as discount codes, reward points...
10. Email marketing
Create automated, bulk email marketing campaigns with reports on opens and clicks.
11. Multi-language
Support automatic and manual translation of content.
12. Payment integration
Integrate popular payment gateways such as MoMo, ZaloPay, banks…
B. SEO support features
1. Image optimization
Automatically optimize size, format, ALT tags — helping with better image SEO.
2. Google tools integration
View Google Analytics, Google Search Console, and Tag Manager directly in the admin dashboard.
3. Automatic table of contents creation
Automatic, scrollable table of contents — automatically created from article headings.
4. Automated social media posting
Automatically post and schedule posts to Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit, Tumblr, Google Business, Telegram, Medium, Discord...
5. Link management
Automatically add noopener, noreferrer, external, sponsored to external links; track broken links.
6. Keyword Optimization
Set focus keywords for each page/post and provide suggestions for proper keyword usage.
7. Schema markup
Add schema markup to pages, providing more detailed information to search engines and improving display results.
8. Redirection Management
Set up and manage redirects for pages that have been moved or deleted.
C. Support, Handover, Maintenance
Handover advantages
Easy to perform because it is popular source code — when handed over to any party, it can be handled without spending much time and cost.