{"id":36129,"date":"2026-01-26T12:40:53","date_gmt":"2026-01-26T05:40:53","guid":{"rendered":"https:\/\/dps.media\/5-sai-lam-google-maps-khi-xac-minh\/"},"modified":"2026-01-26T12:41:37","modified_gmt":"2026-01-26T05:41:37","slug":"5-sai-lam-google-maps-khi-xac-minh","status":"publish","type":"post","link":"http:\/\/dps.media\/en\/5-sai-lam-google-maps-khi-xac-minh\/","title":{"rendered":"5 Deadly Mistakes When Verifying Google Maps Causing Businesses to Lose Months of Waiting"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>Owning an accurate location on <strong>Google Maps<\/strong> is not just a trend but a vital factor. Thousands of SMEs are losing the opportunity to reach potential customers every day. The main reason often comes from silly mistakes during the location verification process.<\/p><p>Have you ever wondered why your competitors appear at the top of local searches? Meanwhile, your business is still struggling and waiting for a verification code in vain. In reality, although this process is simple, it contains many potential risks.<\/p><p>According to the latest statistics, more than 60% of businesses fail at the very first verification attempt. This leads to business interruptions and a serious decrease in revenue. Lack of understanding about the algorithm is the root cause.<\/p><p>This article will expose 5 \u201cdeadly\u201d mistakes that most business owners make. We will provide thorough solutions based on practical experience. Don't let your brand-building efforts go down the drain.<\/p><p>Let's dive deep into a detailed analysis of each mistake to draw lessons. This knowledge is distilled from the process of supporting more than 5,400 customers. This is an indispensable handbook for your sustainable development.<\/p><h2>1. Mistakes regarding NAP information consistency on Google Maps<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/1-sai-lam-ve-tinh-nhat-quan-thong-tin-nap-tren-google-maps_dpsmedia.png\" alt=\"Google Maps\" title=\"\"><\/p><p>NAP information (Name, Address, Phone) is the backbone of every local SEO campaign (Local SEO). A small error here is enough to make <strong>Google Maps<\/strong> refuse verification immediately. Consistency is the golden key.<\/p><h3>Business name does not match the license<\/h3><p>Many business owners often create display names far different from their business registration names. They believe this helps customers remember them more easily. However, Google views this as fraudulent information behavior.<\/p><p>Google's AI system will cross-check the name you registered on Maps with legal databases. If there is a discrepancy of even one character, a red flag will be raised. Your profile will be put on a long-term manual review list.<\/p><p>For example, the license says \u201cDPS Media Joint Stock Company\u201d but you fill in \u201cDPS Media \u2013 Online Marketing\u201d. This discrepancy is the leading cause of the PIN code never arriving. Make sure everything is 100% accurate.<\/p><p>According to experts at DPS.MEDIA, complying with the legal name is the mandatory first step. Don't try to bypass Google with fancy but untruthful names. Honesty brings sustainable value.<\/p><h3>Address format lacks precision and detail<\/h3><p>The way to write an address on <strong>Google Maps<\/strong> requires precision down to every comma. Abbreviating street, ward, and district names is a disastrous habit. Google needs an international standard address format for positioning.<\/p><p>A common mistake is omitting the room or floor number in office buildings. This makes it impossible for postal workers to deliver the verification letter. As a result, you wait in vain without knowing the reason.<\/p><p>Write \u201cWard\u201d, \u201cDistrict\u201d, \u201cCity\u201d in full instead of abbreviating \u201cP.\u201d, \u201cQ.\u201d, \u201cTP.\u201d. Clarity helps the Google algorithm understand and index data faster. This is a small detail but has a big impact.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>NAP Factor<\/th>\n<th>Incorrect way (Should avoid)<\/th>\n<th>Standard way (Recommended)<\/th>\n<th>Risk level<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Business Name<\/td>\n<td>DPS Media \u2013 Best SEO Service<\/td>\n<td>DPS Media Joint Stock Company<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Address<\/td>\n<td>56 Nguyen Dinh Chieu, P. Tan Dinh, Q.1<\/td>\n<td>56 Nguyen Dinh Chieu, Tan Dinh Ward, District 1<\/td>\n<td>Average<\/td>\n<\/tr>\n<tr>\n<td>Phone number<\/td>\n<td>096.154.5445 (using dots)<\/td>\n<td>0961545445 (written consecutively)<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr>\n<td>Website<\/td>\n<td>http:\/\/dps.media (thi\u1ebfu b\u1ea3o m\u1eadt)<\/td>\n<td>https:\/\/dps.media (with SSL)<\/td>\n<td>Average<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Using virtual phone numbers or general switchboards<\/h3><p>Google prioritizes fixed or mobile phone numbers owned by the business. Using virtual switchboard numbers causes difficulties for the verification process via call. Automated systems often cannot connect to these prefixes.<\/p><p>Additionally, a phone number used for too many different locations is also flagged as spam. Each branch should have a separate contact point. This increases the realism and reliability of each location.<\/p><p>Make sure the phone number you register is always active during business hours. Google may call to check at any time to verify your existence. Don't miss this important call.<\/p><h3>Expert advice on NAP<\/h3><p>Consistency of NAP information across the entire internet is an important ranking factor. Check your website, fanpage, and yellow pages to see if the information matches. Any deviation reduces the trust score.<\/p><p>DPS.MEDIA advises you to set up a standard information table from the beginning. Use this table to copy-paste into all social platforms and business directories. This completely eliminates the risk of errors due to manual input.<\/p><p>If you change your address or phone number, update it simultaneously on all channels. Don't let Google Maps display old information while the Website has been updated. This lack of professionalism will make customers leave you.<\/p><h2>2. Keyword spamming in business names on Google Maps<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/2-spam-tu-khoa-trong-ten-doanh-nghiep-tren-google-maps_dpsmedia.png\" alt=\"2. Keyword spamming in business names on Google Maps\" title=\"\"><\/p><p>This is the most common policy violation that Vietnamese businesses often make. Stuffing keywords into the brand name on <strong>Google Maps<\/strong> brings unpredictable consequences. Google is becoming smarter in detecting spam.<\/p><h3>Misunderstanding business name optimization<\/h3><p>Many people mistakenly believe that adding keywords to the name will help reach the top of search results quickly. For example: \u201cRefrigeration Repair + Company Name\u201d. In reality, this is a serious violation of Google's principles.<\/p><p>The Google Penguin and Possum algorithms are designed to scan and punish these behaviors. Your profile can be suspended permanently without notice. Recovery afterwards is extremely difficult and costly.<\/p><p>Google's goal is to display the actual name of the business in the real world. Any additions are considered intentional manipulation of search results. Let service quality speak instead of tricks.<\/p><h3>Risk of being reported by competitors (Report)<\/h3><p>The online business environment is extremely competitive and ruthless. Competitors are always waiting for a loophole to report your violation to Google. A name full of keywords is the easiest target to attack.<\/p><p>The \u201cSuggest an edit\u201d function on Maps allows users to report untruthful names. If many people report together, Google will automatically change the name or delete your map. You will lose all the reviews and reputation you have built.<\/p><p>Imagine you spent years accumulating 5 stars, and lost it all just because of keyword greed. The price to pay is too expensive compared to short-term benefits. Safety for digital assets must be put first.<\/p><h3>How to set SEO-standard names safely<\/h3><p>Instead of stuffing the name, optimize keywords in the business Category. Google provides thousands of detailed categories for you to choose from. This is the legal place for you to declare your field of activity.<\/p><p>Additionally, take advantage of the business description section to insert keywords naturally. Use Google Posts to update products and services with keywords. This is a sustainable way and is encouraged by Google.<\/p><p>DPS.MEDIA always emphasizes to customers: \u201cThe brand name is for identification, not for spamming\u201d. Build a strong brand so that customers search for that exact name. That is the pinnacle of Marketing.<\/p><ul>\n<li><strong>NO:<\/strong> DPS Media \u2013 Cheap and Reputable Online Marketing Services HCM<\/li>\n<li><strong>SHOULD:<\/strong> DPS Media Joint Stock Company<\/li>\n<li><strong>CONSEQUENCE:<\/strong> Permanent suspension of Google Business Profile account.<\/li>\n<li><strong>SOLUTION:<\/strong> Optimize categories, descriptions, and update posts.<\/li>\n<li><strong>NOTE:<\/strong> Check Google's naming guidelines carefully before creating.<\/li>\n<\/ul><h3>Lessons from major brands<\/h3><p>Look at major brands like Starbucks, KFC, or The Gioi Di Dong. They never add \u201cselling fried chicken\u201d or \u201cselling phones\u201d to their Maps names. They strictly comply with branding regulations.<\/p><p>This very professionalism helps them maintain a stable position on the digital map. Customers trust short, clear, and authentic names. Learn the mindset of giants.<\/p><p>Building a clean profile makes it easy for you to appeal if an incident occurs. Google always prioritizes supporting businesses that follow the rules. Don't make it hard for yourself with black-hat tricks.<\/p><h2>3. Violation of image and content policies on Google Maps<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/3-vi-pham-chinh-sach-hinh-anh-va-noi-dung-tren-google-maps_dpsmedia.png\" alt=\"3. Violation of image and content policies on Google Maps\" title=\"\"><\/p><p>Images are the most important visual factor to convince customers to visit. However, using images incorrectly on <strong>Google Maps<\/strong> also leads to being refused verification. Google has an extremely sophisticated image filter.<\/p><h3>Using Stock photos or low-quality web photos<\/h3><p>Google prioritizes realistic images that accurately reflect the current state of the business. Using stock photos that are too perfect will be suspected by AI as being fake. Customers are also becoming smarter at recognizing this.<\/p><p>Photos taken from the internet are often copyrighted or have appeared in too many places. Google Maps wants to bring a unique experience to users at that location. Image content duplication reduces the profile quality score.<\/p><p>Invest in taking real photos of your office, staff, and signage. Photos taken with a regular phone are sometimes more effective than overly edited photos. Authenticity creates trust.<\/p><h3>Lack of Geo-tag data in images<\/h3><p>Geo-tag is location data (longitude, latitude) embedded in the image file when taken. Google scans this data to verify if the photo was actually taken at that location. This is ironclad evidence to prove the business is real.<\/p><p>Many businesses upload photos after they have gone through editing software that loses all Geo-tags. This loses an important verification signal for the algorithm. Turn on location when taking photos for the business.<\/p><p>According to research by DPS.MEDIA, profiles with photos containing Geo-tags have a 30% higher success rate in verification. This is a technical secret that few people notice. Take advantage of technology to increase credibility.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Image type<\/th>\n<th>Google's Requirements<\/th>\n<th>Common errors<\/th>\n<th>Verification Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Signage photo<\/td>\n<td>Clear, showing name and address<\/td>\n<td>Blurry, obscured photo<\/td>\n<td>Very high<\/td>\n<\/tr>\n<tr>\n<td>Interior photo<\/td>\n<td>Wide angle, bright<\/td>\n<td>Dark, cluttered photo<\/td>\n<td>Average<\/td>\n<\/tr>\n<tr>\n<td>Exterior photo<\/td>\n<td>Clearly see the entrance, path<\/td>\n<td>Photographed in wrong location<\/td>\n<td>High<\/td>\n<\/tr>\n<tr>\n<td>Team photo<\/td>\n<td>Real people, working<\/td>\n<td>Model photo, staged<\/td>\n<td>Low<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Brief description content or keyword spamming<\/h3><p>The business description section is where you tell your brand story. Writing too briefly or stuffing meaningless keywords is a waste of resources. Google appreciates content that is useful to users.<\/p><p>Write an introduction of about 750 characters, complete and attractive. Focus on core values, typical products, and service commitments. Use natural language, aimed at human readers.<\/p><p>Avoid copying content exactly from the website or other sources. Google Maps needs unique content. Investment in written content is always worth it.<\/p><h3>Regulations on Video on Maps<\/h3><p>Video is a new trend that helps increase strong engagement on business profiles. However, videos that are too long or shaky will be removed. Google recommends short videos under 30 seconds filming the real space.<\/p><p>A panoramic video filming from the street into the office is excellent authentic evidence. It helps Google staff review the profile much faster. Don't ignore this powerful content format.<\/p><p>Note not to insert copyrighted music or overly gaudy effects into the video. Simplicity and visual clarity are the top criteria. Let customers experience the real space through the screen.<\/p><h2>4. Being impatient and changing information while waiting for Google Maps verification<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/4-nong-voi-thay-doi-thong-tin-khi-dang-cho-xac-minh-google-maps_dpsmedia.png\" alt=\"4. Being impatient and changing information while waiting for Google Maps verification\" title=\"\"><\/p><p>Patience is a mandatory virtue when working with <strong>Google Maps<\/strong>. Many business owners make the mistake of impatiently editing information while waiting for the PIN code. This action unintentionally resets the entire process.<\/p><h3>Google's \u201cReset\u201d mechanism when data changes<\/h3><p>When you submit a verification request, Google takes a snapshot of the data status at that time (Snapshot). The PIN code sent out is encrypted and tied to that specific NAP data set. Any change makes the PIN code on its way become invalid.<\/p><p>For example, you edit the phone number or add a word to the business name after clicking \u201cSend letter\u201d. When the PIN code arrives, entering it will result in an \u201cInvalid code\u201d error. You have to request a new code and wait all over again.<\/p><p>This is a vicious cycle that makes many businesses lose months. The advice is: \u201cFreeze all information after requesting verification\u201d. Don't touch anything until completed.<\/p><h3>Requesting a resend of the code too many times consecutively<\/h3><p>Due to worry about lost mail, many people click the \u201cResend code\u201d button continuously every week. Each time you click this button, the old code is canceled and a new code is generated. If the old code arrives, it is no longer valid for use.<\/p><p>The average time for Google's verification letter to reach Vietnam is 14 days. However, <a href=\"#\" aria-label=\"Link\"><\/a><a href=\"https:\/\/www.nso.gov.vn\/tin-tuc-thong-ke\/2025\/05\/thong-cao-bao-chi-ket-qua-khao-sat-muc-song-dan-cu-nam-2024\/\" rel=\"nofollow noopener\" target=\"_blank\">according to 2024 statistics<\/a>, this time can extend up to 30 days. Be patient and wait at least 14 days before taking further action.<\/p><p>Google's system will also flag spam if it sees an account requesting codes too urgently. This can lead to the locking of the verification by mail function. At that time, you are forced to verify via a much more complicated video call.<\/p><h3>What to do during the waiting period?<\/h3><p>Instead of sitting and editing information, prepare other resources. You can prepare a set of beautiful photos, prepare a list of articles or review response scripts. Use this downtime wisely.<\/p><p>You can also optimize the website and satellite social media channels. This helps increase brand mentions (Brand Mentions) on the internet. When Google verifies, these signals will help your Map get to the top faster.<\/p><p>DPS.MEDIA experts recommend that businesses should focus on preparing very clear physical signage. This is the deciding factor if Google requests advanced verification via video. Thorough preparation is never redundant.<\/p><ul>\n<li><strong>ABSOLUTELY NO:<\/strong> Change name, edit address, change phone number while waiting for the letter.<\/li>\n<li><strong>SHOULD NOT:<\/strong> Request a new code before 14 days have passed.<\/li>\n<li><strong>SHOULD DO:<\/strong> Take signage photos, prepare content, optimize Website.<\/li>\n<li><strong>NOTE:<\/strong> Keep close contact with security or reception to receive the letter.<\/li>\n<li><strong>TIP:<\/strong> The PIN code is valid for 30 days, enter it as soon as you receive it.<\/li>\n<\/ul><h3>Handling when the PIN code never arrives<\/h3><p>If after 14 days the code has still not arrived, don't rush to click resend. Carefully re-check the address format to see if there are any errors. Contact the local post office to ask for support regarding mail from Google.<\/p><p>In case after 2 sends (about 30 days) it still fails, switch to another option. You can contact Google's support team (Google Support) directly. However, prepare full business evidence.<\/p><p>Contacting Support needs to be presented clearly, accompanied by signage photos and business licenses. This is the final solution but often brings high efficiency. Don't passively wait in vain.<\/p><h2>5. Ignoring the identity verification of the manager (Entity)<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/5-bo-qua-viec-xac-minh-danh-tinh-nguoi-quan-ly-entity_dpsmedia.png\" alt=\"5. Ignoring the identity verification of the manager (Entity)\" title=\"\"><\/p><p>In the AI era, Google places extreme emphasis on the authenticity of the person behind the business. Ignoring building and verifying the owner's identity (Entity) is a big mistake when doing <strong>Google Maps<\/strong>. It reduces the trust (Trust) of the profile.<\/p><h3>Importance of the Google management account<\/h3><p>The Gmail account used to verify the Map needs to be \u201cclean\u201d and have a good activity history. Using a brand new Gmail just created to create a Map is a suspicious signal. Google is often wary of new (clone) accounts.<\/p><p>Use a Gmail account that has been active for many years, with real interaction. It is best to use an Email according to the business domain that has been verified. This confirms you are the legal representative of the organization.<\/p><p>If you hire an outside service, make sure they transfer the Primary Owner rights to you. Don't let your digital assets be in the hands of strangers. The risk of losing the Map is very high if the partner is not reputable.<\/p><h3>Linking business Entity data<\/h3><p>Google verifies businesses not just based on the information you enter. They scan all data (Big Data) on the internet for cross-referencing. If your business doesn't appear anywhere else, Google will be suspicious.<\/p><p>Make sure the business is present on yellow pages, recruitment sites, and the press. Synchronous appearance on reputable platforms creates a solid entity (Entity). This is the launchpad that helps the Map verify quickly.<\/p><p>Products <a href=\"#\" aria-label=\"Link\"><\/a><a href=\"https:\/\/miccreative.vn\/dich-vu-google-maps\/\" rel=\"nofollow noopener\" target=\"_blank\">Google Maps experts<\/a> always recommend building a Social Entity set before creating a Map. It's like building the foundation of a house before roofing. Only with a solid foundation can the house be steady.<\/p><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Entity Factor<\/th>\n<th>Detailed description<\/th>\n<th>Role with Google Maps<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Management Gmail<\/td>\n<td>Long-standing, frequently used<\/td>\n<td>Increases user trust<\/td>\n<\/tr>\n<tr>\n<td>Main Website<\/td>\n<td>Has Contact page, standard NAP Footer<\/td>\n<td>Verifies original information<\/td>\n<\/tr>\n<tr>\n<td>Social network.<\/td>\n<td>Facebook, LinkedIn, Youtube...<\/td>\n<td>Creates popularity signals<\/td>\n<\/tr>\n<tr>\n<td>Press\/Yellow pages<\/td>\n<td>PR articles, company profiles<\/td>\n<td>Third-party verification<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Avoid using public wifi when verifying<\/h3><p>The network IP address when you perform the verification operation is also recorded by Google. Sitting in a cafe using public wifi to verify a business is not recommended. Google wants to see you are at the correct business location.<\/p><p>Use the wifi network or 4G at the exact office address you registered. The IP signal matching the geographic location on the map is a big plus. It proves you are actually present there.<\/p><p>These small technical details are often overlooked but determine success or failure. At DPS.MEDIA, the verification process is always strictly performed technically. We ensure all signals sent are clean and accurate.<\/p><h3>Caring for the profile after verification<\/h3><p>Successful verification does not mean the work is finished. That is only the beginning of the Local SEO journey. You need to continuously update posts, answer reviews, and post new photos.<\/p><p>A \u201cdead\u201d profile (not active) after verification will gradually drop in rank. Google wants to introduce users to vibrant and active locations. Maintain a pace of activity at least once a week.<\/p><p>Encourage satisfied customers to leave a 5-star review with images. This is the most powerful fuel to push your Map to the top. Don't forget to thank them with the most sincere feedback.<\/p><h2>Conclusion<\/h2><p><img decoding=\"async\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2026\/01\/ket-luan_dpsmedia.png\" alt=\"Conclusion\" title=\"\"><\/p><p>Verification <strong>Google Maps<\/strong> although with many obstacles, can be completely conquered if you go the right way. Staying away from the 5 mistakes mentioned above, you have captured 80% of the chance of success. Don't let lack of understanding slow down your business growth.<\/p><ul>\n<li>Always ensure NAP information is absolutely consistent across all platforms.<\/li>\n<li>Never spam keywords into the business name on Maps.<\/li>\n<li>Invest in realistic, high-quality photos with Geo-tags attached.<\/li>\n<li>Patiently wait for the PIN code, do not edit information haphazardly.<\/li>\n<li>Build a solid Entity system to increase authority (Trust).<\/li>\n<li>Use the internet at the registered location to perform verification.<\/li>\n<li>Contact experts immediately if an incident occurs after 14 days.<\/li>\n<\/ul><p>The world of Digital Marketing is constantly changing with new algorithms. Tinkering on your own sometimes costs you a lot of time and opportunity costs. Let experienced experts help you take a safe shortcut.<\/p><p>Are you ready to bring your business to digital map coverage? If there are still problems in the verification or optimization stage, do not hesitate to seek help. A beautiful position on Google Maps is waiting for you.<\/p><p>Start reviewing your business profile today. Fix even the smallest mistakes to stay ahead of the huge amount of customers from local search. Wish you success!<\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item 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