{"id":23173,"date":"2025-05-16T12:29:49","date_gmt":"2025-05-16T05:29:49","guid":{"rendered":"https:\/\/dps.media\/cach-len-ke-hoach-tiktok-ads-dai-han-cho-brand-lon\/"},"modified":"2025-05-16T12:29:52","modified_gmt":"2025-05-16T05:29:52","slug":"how-to-plan-tiktok-ads-long-term-for-big-brands","status":"publish","type":"post","link":"http:\/\/dps.media\/en\/how-to-plan-tiktok-ads-long-term-for-big-brands\/","title":{"rendered":"How to make a long-term TikTok Ads plan for big brands"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> In the era of short videos, TikTok is a powerful amplifier helping big brands grow recognition and revenue conversion. <strong>Building a long-term TikTok Ads plan is not just running ads, but a \u201cstrategic weapon\u201d to lead brands to dominate the minds of young customers \u2013 a group accounting for over 70% of TikTok users in Vietnam (according to DataReportal 2023).<\/strong> DPS.MEDIA observes that brands with long-term, consistent and flexible TikTok strategies achieve clear results in both organic growth and paid advertising performance, instead of \u201cfast boom \u2013 fast bust\u201d.<\/p><p><em>Do you want to optimize your communication budget, create quality leads, and promote sustainable interaction?<\/em> A long-term TikTok Ads plan is the answer. <strong>The key point is: TikTok must be viewed as a community-building platform, not simply a place for \u201cinstant ads\u201d.<\/strong> Creative video series, coordinated KOLs, smart retargeting, measurement \u2013 continuous optimization\u2026 are pillars that help brands reach emotions and user behavior over time.<\/p><p>This is extremely important, especially for large brands with wide reach. Without a visionary plan, million-dollar budgets can turn into \u201cburning money\u201d without leaving much long-term value. <em>Experience deploying for hundreds of businesses at DPS.MEDIA shows: brands that clearly set roadmaps, stage goals, and allocate focused resources for TikTok will achieve customer return rates 3 times higher than short-term or scattered campaigns.<\/em><\/p><p><strong>Holding a long-term TikTok Ads strategy is the \u201cguiding compass\u201d for big brands not only to be brilliantly present, <a href=\"https:\/\/dps.media\/en\/\" rel=\"nofollow\">but also to maintain stable momentum and sustainable development in an increasingly competitive digital ecosystem.<\/a>.<\/strong><br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ok-ads.jpg\" alt=\"Positioning major brands on TikTok: Unique opportunities and challenges\" title=\"\"><\/p><h2 id=\"dinh-vi-thuong-hieu-lon-tren-nen-tang-tiktok-co-hoi-va-thach-thuc-dac-thu\">Positioning big brands on the TikTok platform: Unique opportunities and challenges<\/h2><h3>Characteristics of big brand positioning on TikTok<\/h3><p><strong>TikTok has completely changed how big brands approach young customers in Vietnam.<\/strong>. However, this environment is both a golden opportunity and brings unique challenges. According to DPS.MEDIA, some important aspects to note include:<\/p><ul style=\"list-style-type: disc; margin-left: 24px;\">\n<li><strong>Platform of \u201cfast-paced content\u201d:<\/strong> \u200bTikTok prioritizes short videos and highly interactive content.\u200b The rapid spread factor makes brand image control difficult to measure.<\/li>\n<li><strong>Requires flexibility:<\/strong> Large brands\u200b must be ready to change campaigns overnight\u200c based on trends or community feedback.<\/li>\n<li><strong>Competing with KOLs &amp; micro-influencers:<\/strong> Users sometimes care more about \u201cpersonal perspectives\u201d than traditional promotional messages.<\/li>\n<\/ul><h3>Opportunities and obstacles when investing in long-term TikTok Ads<\/h3><div style=\"overflow-x:auto;\">\n<table class=\"wp-block-table is-style-stripes\" style=\"width:100%; text-align:center;\">\n<thead>\n<tr>\n<th style=\"background:#f7f7f7;\">Opportunities<\/th>\n<th style=\"background:#f7f7f7;\">Challenges<\/th>\n<th style=\"background:#f7f7f7;\">Proposed strategy<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Maximizing reach to Gen Z &amp; Millennials<\/td>\n<td>Need to control multi-dimensional content,\u200d avoid contradictory viral content<\/td>\n<td>Combining ads + building a \u201csustainable presence\u201d through fan communities<\/td>\n<\/tr>\n<tr>\n<td>Save budget significantly compared to\u200c traditional TVCs<\/td>\n<td>Effectiveness is difficult\u200b to measure consistently across multiple campaigns<\/td>\n<td>Proactively set separate KPIs for TikTok Ads, referencing recent studies (according to Nielsen, 2023)<\/td>\n<\/tr>\n<tr>\n<td>Easily adapt to each local trend<\/td>\n<td>Risk of brand \u201cfading\u201d due to diverse individual voices<\/td>\n<td>Choose consistent storytelling and visual branding, \u2062prioritize market education over short-term sales<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><h3>Lessons from case study: Success and warnings<\/h3><p>DPS.MEDIA \u200bhas successfully implemented TikTok campaigns for a major Vietnamese fashion brand, focusing on <strong>UGC \u200b(user Generated\u2063 Content)<\/strong> &amp; creative hashtag challenge (#MixDoChuanGu). Real results: Conversion rate increased 16%, but also faced many hard-to-control negative comments. As noted by <em>Harvard business\u200d Review<\/em> (2023): <strong>\u201cBrand equity on TikTok is closely tied to community; the larger it gets, the more fragile it becomes\u201d<\/strong>. <\/p><p>The\u2064 golden\u2064 rule\u200d at DPS.MEDIA is not to \"force\" messages, but rather encourage open dialogue and \u200bproactively resolve image crises in real time.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-cover.jpg\" alt=\"Multi-dimensional analysis of target audiences and TikTok user behavior\" title=\"\"><\/p><h2 id=\"phan-tich-da-chieu-ve-doi-tuong-muc-tieu-va-hanh-vi-nguoi-dung-tiktok\">Multidimensional analysis of target audience and TikTok user behavior<\/h2><h3>Demographic and psychological characteristics of Vietnamese TikTok users<\/h3><p><strong>DPS.MEDIA<\/strong> recognize <b>Vietnamese TikTok users mainly belong to the Gen Z group (16-26 \u2063years old)<\/b> with a habit of using this platform over 90 minutes\/day (according to We Are Social 2024 report). However, Gen\u2064 Y \u200busers (26-35 years old) are growing strongly, especially those interested in lifestyle, family care, and \u200bhigh-end consumption.<\/p><ul style=\"margin-left: 22px;\">\n<li>Seeking quick entertainment experiences, community connection, and <b>being attracted by trends, music, visual effects<\/b>.<\/li>\n<li><b>Purchase decisions are strongly influenced by short video content and UGC (User Generated Content)<\/b>.<\/li>\n<li><b>Low brand loyalty levels,\u2062 but quick and open feedback on new products\/services<\/b>.<\/li>\n<\/ul><h3>Typical consumption and interaction behaviors on TikTok<\/h3><p>Word analysis <strong>DPS.MEDIA<\/strong> along with cited research from MC&amp;F and Nielsen showing prominent user behaviors on TikTok in Vietnam include:<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Behavior<\/th>\n<th>Characteristics<\/th>\n<th>Meaningful to big brands<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Continuous video scrolling<\/td>\n<td>Focus on new content, \u2062fast-forward<\/td>\n<td>Messages must be concise, capturing attention within the first 3 seconds<\/td>\n<\/tr>\n<tr>\n<td>Save video\/Hashtag<\/td>\n<td>Retrieve product information, \u200bhunt deals<\/td>\n<td>Nurture leads through multi-channel follow-up<\/td>\n<\/tr>\n<tr>\n<td>Comments &amp; Duets<\/td>\n<td>Interact, debate, and create content with the brand<\/td>\n<td>Activate trends, increase organic engagement, build brand reach<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>Case study shows that a FMCG brand applying this strategy with hashtag campaigns &amp; duets increased brand awareness by 47% in the target customer group in just 10 days.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/502834.jpg\" alt=\"Setting KPIs aligned with the brand\u2019s long-term objectives\" title=\"\"><\/p><h2 id=\"thiet-lap-bo-kpis-phu-hop-voi-muc-tieu-dai-han-cua-nhan-hang\">Setting KPIs suitable for the brand's long-term goals<\/h2><h3>Determining KPIs based on long-term brand objectives<\/h3><p>For the campaign <strong>Long-term TikTok Ads<\/strong> to truly create sustainable value for major brands, <b>DPS.MEDIA<\/b> it is recommended that businesses should not stop at short-term metrics such as views or clicks. Set up a KPI system closely linked to the brand\u2019s long-term vision, based on both behavioral data and comprehensive brand growth objectives.<\/p><ul style=\"margin-bottom: 1.5em;\">\n<li><b>Brand Awareness:<\/b> Measure awareness through <i>actual follower growth<\/i>, <i>number of organic brand mentions<\/i> on TikTok.<\/li>\n<li><b>Brand Engagement:<\/b> Calculate average engagement rate (likes, shares, comments), full video watch duration.<\/li>\n<li><b>Customer Acquisition:<\/b> Conversion rate from TikTok to landing page or CRM data (e.g., offer sign-ups, inbound hotline).<\/li>\n<li><b>Brand Affinity:<\/b> Evaluate brand love and loyalty through the rate of <i>user-generated content<\/i> or customer satisfaction index (post-campaign survey).<\/li>\n<\/ul><h3>Illustration with practical KPI tables for the FMCG sector<\/h3><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-bottom:1.5em;\">\n<thead>\n<tr>\n<th>Core metrics<\/th>\n<th>Q1 goals<\/th>\n<th>Q2 goals<\/th>\n<th>Note<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Brand monitoring<\/td>\n<td>+50,000 followers<\/td>\n<td>+120,000 followers<\/td>\n<td>Measure new appeal via TikTok channel<\/td>\n<\/tr>\n<tr>\n<td>Organic interaction<\/td>\n<td>201% engagement rate growth<\/td>\n<td>281% growth<\/td>\n<td>Focus on viral content, challenges<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate to potential customers<\/td>\n<td>2.5%<\/td>\n<td>4%<\/td>\n<td>Connect sales\/CRM platform<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Emphasizing the \"cross-industry\" mindset when building long-term KPIs <\/h3><p>When consulting for a packaged food business, <b>DPS.MEDIA<\/b> applied a combination of \u201cbrand love\u201d (emotional) and \u201cconversion\u201d (shopping behavior) metrics, instead of siloing each department. This allows the brand to <strong>Measuring TikTok Ads effectiveness is not only about leads or orders, but also about maintaining &amp; expanding a loyal customer community<\/strong> \u2013 a factor often overlooked in traditional measurement models (according to Harvard Business Review, 2022).<\/p><p style=\"margin-top: 1em;\"><b>Note:<\/b> KPIs must be reviewed and adjusted quarterly to optimize based on practical insights, not rigidly follow initial metrics.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/ktok-1.jpg\" alt=\"Budget allocation strategy and continuous ad performance optimization\" title=\"\"><\/p><h2 id=\"chien-luoc-phan-bo-ngan-sach-va-toi-uu-hieu-suat-quang-cao-lien-tuc\">Budget allocation strategy and continuous optimization of advertising performance<\/h2><h3>Budget allocation principles: Avoid \"overlapping\", prioritize experimental cycles<\/h3><p>Effective budget allocation for <b>TikTok Ads<\/b> requires a combination of flexible thinking and quantitative statistics. DPS.MEDIA always prioritizes experimenting with various small ad groups in parallel, then maintains resources for the groups with optimal performance. According to a report by Harvard Business Review (2022), major brands increased ROI by 231% when rotating budgets based on actual weekly performance metrics, not fixed rigidly.\n<\/p><ul>\n<li><b>Budget segmentation:<\/b> At DPS.MEDIA, at least 15-20% of the budget is allocated for A\/B Testing, 60-70% focuses on proven campaign groups, and the remainder is reserved for seasonal spikes.<\/li>\n<li><b>Flexible timing:<\/b> It is recommended to prioritize testing by cycle (weekly or quarterly), instead of locking the budget for the whole year.<\/li>\n<li><b>Automation coordination:<\/b> Apply AI automation and machine learning to shift budgets between ad groups based on CTR, CPA, and ROAS metrics at each point in time.<\/li>\n<\/ul><p><\/p><h3>Case Study: Smart budget allocation helps increase performance for a cosmetics brand<\/h3><table class=\"wp-block-table\">\n<thead>\n<tr>\n<th>Time<\/th>\n<th>Campaign group<\/th>\n<th>Budget ratio (1%)<\/th>\n<th>Performance metrics<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>January<\/td>\n<td>Creative A\/B Testing<\/td>\n<td>20<\/td>\n<td>CPA decreased by 15%<\/td>\n<\/tr>\n<tr>\n<td>February<\/td>\n<td>Optimize Lookalike audience<\/td>\n<td>60<\/td>\n<td>ROAS increased by 38%<\/td>\n<\/tr>\n<tr>\n<td>March<\/td>\n<td>Push Sale during holidays<\/td>\n<td>20<\/td>\n<td>Sales increased by 50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>The key is <b>continuously monitor, measure, and be ready to shift budgets<\/b> according to market fluctuations and actual performance \u2013 something DPS.MEDIA has successfully applied for brands in F&amp;B, cosmetics, and education in Vietnam.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/_jpg-1.jpg\" alt=\"Optimizing ad content creativity: Combining data and inspiration\" title=\"\"><\/p><h2 id=\"toi-uu-sang-tao-noi-dung-quang-cao-ket-hop-du-lieu-va-cam-hung\">Optimizing creative advertising content: Combining data and inspiration<\/h2><h3>How to let data lead effective content creativity?<\/h3><p><strong>Data and inspiration are no longer two separate extremes.<\/strong> According to a Harvard Business Review study (2023), major brands succeeding on TikTok all use user behavior data to determine suitable content types, then creatively transform the message by telling compelling stories that connect real emotions. DPS.MEDIA often finds that many campaigns achieve CPM performance beyond expectations when the content production process follows three factors:<\/p><ul>\n<li><strong>Real-time data analysis:<\/strong> Continuously track and A\/B test ideas with insights from TikTok Analytics.<\/li>\n<li><strong>Inspired by community feedback:<\/strong> Leverage topics, memetic trends, and create continuous interaction loops with users.<\/li>\n<li><strong>Evaluation &amp; adjustment:<\/strong> Based on ROAS and CPA metrics, reallocate budget to content with high viral potential.<\/li>\n<\/ul><h3>The role of data analysis in advertising idea creation<\/h3><p><strong>At DPS.MEDIA, we realize that many marketers still struggle to balance trends and Brand DNA!<\/strong> Real lesson from the project \u201cL\u00e0m \u0111\u1eb9p m\u1ed7i ng\u00e0y c\u00f9ng LANEIGE\u201d: Data shows that short videos collaborating with KOCs, using the \u201cGet ready with me\u201d trend, achieved engagement 7 times higher than traditional review ads. After adding local humor and emphasizing scientific key ingredients, shares increased 210% compared to expectations.<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th style=\"width: 35%;\">Exploited factor<\/th>\n<th style=\"width: 35%;\">Actual results<\/th>\n<th style=\"width: 30%;\">Suggestions for big brands<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Use trends combined with scientific insights<\/td>\n<td>Increased shares &amp; saves +210%<\/td>\n<td>Choose topics related to lifestyle, emotional impact, and lead with data<\/td>\n<\/tr>\n<tr>\n<td>Collaborate with local KOCs and influencers<\/td>\n<td>CPM is 57% lower<\/td>\n<td>Create flexible formats for diverse KOC groups<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Summary: The boundary between data-driven creativity and emotional resources<\/h3><p><strong>A successful long-term TikTok Ads campaign needs to maximize the flexibility of data<\/strong>Do not rigidly follow creative templates, but always expand with the ability to test new insights, while leveraging inspiration from the target community itself. DPS.MEDIA proposes the \u201cdata-inspire-Create\u201d framework: Connect data \u2013 refine ideas \u2013 develop content \u2013 optimize daily, helping big brands keep creative fire alive and control media costs effectively on TikTok.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpgcd25.jpg\" alt=\"Monitoring, measuring, and updating campaigns: Proactively adapting to change\" title=\"\"><\/p><h2 id=\"giam-sat-do-luong-va-cap-nhat-chien-dich-chu-dong-chuyen-hoa-thay-doi\">Monitoring, measuring, and updating campaigns: Proactively transforming changes<\/h2><h3>Innovating effectiveness measurement criteria on TikTok for large enterprises<\/h3><p>When advertising on TikTok, many big brands still maintain traditional metrics such as reach and impressions. However, according to HubSpot research (2023), <b>these metrics only reflect the surface<\/b>.DPS.MEDIA recommends that businesses flexibly monitor deeper behavioral metrics such as: video retention rate, number of saves, or the completion rate of hashtag challenges initiated by the brand.\n<\/p><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Traditional metrics<\/th>\n<th>Newly proposed metrics<\/th>\n<th>Main benefits<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Impressions<\/td>\n<td>Video Retention Rate<\/td>\n<td>Assess the true appeal of the content<\/td>\n<\/tr>\n<tr>\n<td>CTR<\/td>\n<td>Number of saves\/shares<\/td>\n<td>Measure the level of message virality<\/td>\n<\/tr>\n<tr>\n<td>View<\/td>\n<td>Challenge completion rate<\/td>\n<td>Reflects the engagement of actions with the brand<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Proactive update mindset: Learning from practical case studies<\/h3><p>DPS.MEDIA once ran a TikTok Ads campaign for a Vietnamese personal care brand. Initially focused on CPL (cost per lead), but after two weeks of monitoring, the team realized that night skincare content had <b>an outstandingly high save and comment rate.<\/b> By updating the KPI and shifting focus to content sharing minimalist tips, the campaign doubled conversions.\n<\/p><ul>\n<li>\n    <strong>regularly update measurement objectives<\/strong> to match audience insights, instead of fixing KPIs from the start of the campaign.\n  <\/li>\n<li>\n    <strong>Combine multi-source analysis<\/strong> (TikTok Analytics, Social Listening) to detect shifts in viewer behavior trends.\n  <\/li>\n<li>\n    <strong>Continuously test new metrics<\/strong> to help the brand promptly identify opportunities to adjust creative and media buying.\n  <\/li>\n<\/ul><p>DPS.MEDIA's perspective: <b>Flexible transformation in measurement is a vital factor<\/b> when running long-term TikTok ads for large businesses \u2013 because the \u201csuccess metrics\u201d always change at the same speed as customer behavior on the platform.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/00x788.jpg\" alt=\"Connecting TikTok Ads with the business\u2019s digital marketing ecosystem\" title=\"\"><\/p><h2 id=\"ket-noi-tiktok-ads-voi-he-sinh-thai-digital-marketing-cua-doanh-nghiep\">Connecting TikTok Ads with the company's digital marketing ecosystem<\/h2><h3>Integrating TikTok Ads into a multi-channel digital strategy<\/h3><p><strong>DPS.MEDIA recognizes<\/strong> that, when TikTok Ads are <span style=\"color: #1da1f2;\">intelligently connected with the digital marketing ecosystem<\/span> as a whole, businesses will optimize budget efficiency and build sustainable long-term branding. Instead of operating in isolation, TikTok needs to be closely linked with other channels such as Facebook, Google Display, email marketing, CRM\u2026 to create a seamless data flow and customer experience throughout the conversion funnel.<\/p><ul style=\"list-style-type: disc; margin-left: 20px;\">\n<li><b>Synchronize customer data<\/b> between TikTok Pixel and the CRM system to personalize retargeting.<\/li>\n<li><b>Optimize creative<\/b> by analyzing TikTok performance, then using those insights to develop other social campaigns.<\/li>\n<li><b>Coordinate remarketing<\/b>: When users have interacted with TikTok, you can leverage the multi-platform information ecosystem to accelerate purchasing actions.<\/li>\n<\/ul><h3>Illustration: Connection points between TikTok Ads &amp; key platforms \u2013 Suggested by DPS.MEDIA<\/h3><table class=\"wp-list-table widefat fixed striped\">\n<thead>\n<tr>\n<th>Platform<\/th>\n<th>Connection point with TikTok Ads<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook<\/td>\n<td>Coordinate remarketing, compare creatives, lookalike audiences<\/td>\n<\/tr>\n<tr>\n<td>Google Ads<\/td>\n<td>Measure cross-channel conversions, leverage search intent<\/td>\n<\/tr>\n<tr>\n<td>email\/CRM<\/td>\n<td>convert TikTok leads into email leads, personalize sent content<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Case study: FMCG \"explosion\" thanks to ecosystem integration<\/h3><p>According to DPS.MEDIA, a recent FMCG campaign succeeded when <strong>integrating TikTok Ads with the entire digital environment.<\/strong>. The team used TikTok Ads to \u201cactivate\u201d awareness, create hashtag challenge waves, then transferred this user group to remarketing audiences on Facebook as well as loyalty programs from the brand\u2019s CRM. Thanks to seamless data and flexible creatives, the conversion rate increased 2.5 times compared to single-channel campaigns. <span style=\"font-style: italic;\">A study by Harvard Business Review (2023) also emphasized: Multi-channel connection helps increase brand recall and drives near-commerce conversions 30% more effectively than businesses operating in isolation.<\/span><\/p><h2 id=\"outro\">Sharing from personal experience<\/h2><p>Building a long-term TikTok Ads plan for major brands is not just a matter of budget or technology, but a whole journey of shaping the brand in the minds of consumers, through sensitivity in content, distribution strategy, and continuous adaptability. <a href=\"https:\/\/dps.media\/en\/kols-booking-service-2\/\" rel=\"nofollow\">when big brands understand and leverage the balance between content creativity and user behavior data<\/a>, they will open the door to sustainability in brand recognition and engagement.<\/p><p>At DPS.MEDIA, we believe that every business \u2013 regardless of scale \u2013 can achieve sustainable value from TikTok if it clearly defines goals, puts people at the center, and stays committed long-term to the platform. We have been closely collaborating with many SMEs to personalize communication plans, leveraging local market understanding to create effective and in-depth campaigns.<\/p><p>Whether you are a brand builder, marketer, or just starting to explore TikTok Ads, we encourage you to step out of your comfort zone, experiment with new ideas, and always measure every action. Flexibility and perseverance are the two most crucial factors in this long journey.<\/p><p>Additionally, if you are interested in integrating TikTok with other digital channels such as Facebook Ads, Google Ads, or omnichannel strategies, stay tuned for upcoming articles from the DPS.MEDIA team. We always strive to share the most practical and applicable strategic perspectives for the Vietnamese market.<\/p><p>What do you think about the long-term potential of TikTok for major brands? Don\u2019t hesitate to share your perspective in the comments below or join us for further discussions in upcoming events! <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp 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