{"id":23048,"date":"2025-05-12T12:30:25","date_gmt":"2025-05-12T05:30:25","guid":{"rendered":"https:\/\/dps.media\/cac-sai-lam-pho-bien-khi-lam-tiktok-marketing-va-cach-tranh\/"},"modified":"2025-05-12T12:30:29","modified_gmt":"2025-05-12T05:30:29","slug":"common-mistakes-when-doing-tiktok-marketing-and-how-to-avoid-them","status":"publish","type":"post","link":"http:\/\/dps.media\/en\/common-mistakes-when-doing-tiktok-marketing-and-how-to-avoid-them\/","title":{"rendered":"Common Mistakes in TikTok Marketing and How to Avoid Them"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p> Are you diving into TikTok Marketing but not getting the results you expect? <strong>901 out of 1000 SMEs in Vietnam fail when implementing TikTok because they make basic mistakes they don't realize.<\/strong> Identifying these common mistakes early is the key to increasing your success rate, optimizing your budget, and making breakthroughs on the fastest-growing short video platform today.<\/p><p><strong>Mistake #1: Chasing trends without understanding customer insights.<\/strong> TikTok is a \u201cgoldmine of trends\u201d, but if you only use trends as the foundation for content development and forget to define your core message and target customer profile, your brand will become bland and easily drowned out in the \u201csea\u201d of content.<em>Campaigns <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/\" title=\"DPS.MEDIA JSC\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"53\">DPS.MEDIA<\/a> implemented show that organic reach increases by up to 150% when the right customer profile and behavior are identified from the start.<\/em><\/p><p><strong>Mistake #2: Overt, emotionless advertising content.<\/strong> TikTok users are \u201callergic\u201d to traditional ads; they prefer authentic, relatable videos. If you only focus on selling, you\u2019re missing the chance to build long-term relationships with customers. <em>In reality, videos sharing experiences, inspiration, or subtle entertainment content always achieve 3\u20134 times higher engagement rates compared to \u201chard sell\u201d content.<\/em><\/p><p><strong>Mistake #3: Lack of strategy, only posting based on inspiration.<\/strong> This is a mistake that many small and medium businesses encounter when first entering the TikTok \u201cgame\u201d. <em>Not scheduling regular posts, not conducting A\/B testing, not analyzing campaign effectiveness<\/em> leads to wasted budget and missed opportunities to reach potential customers.<\/p><p><strong>Mistake #4: Not optimizing the channel and video format.<\/strong> Many businesses overlook optimizing profiles, hashtags, music, or use inconsistent vertical and horizontal videos, disrupting or negatively impacting the viewer experience. <em>According to statistics from DPS.MEDIA, fully optimized channels achieve a follow rate 180% higher than non-optimized channels.<\/em><\/p><p><strong>Advice from DPS.MEDIA:<\/strong> <em>Always start by researching customers, building creative content based on insights, planning specific strategies, and continuously measuring performance metrics.<\/em> By avoiding these common mistakes, you will not only \u201csurvive\u201d but also achieve sustainable growth on TikTok \u2013 the fertile ground for modern businesses.<br><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/hinh-1.jpg\" alt=\"Choosing the wrong target audience and the consequences for campaign effectiveness\" title=\"\"><\/p><h2 id=\"chon-sai-doi-tuong-muc-tieu-va-he-qua-cho-hieu-qua-chien-dich\">Choosing the wrong target audience and the consequences for campaign effectiveness<\/h2><h3>Incorrectly identifying customer groups: Budget-draining loophole<\/h3><p>We once met a young fashion business \u2013 a startup using TikTok ads targeting the 30-45 age group just because \u201cthis group shops a lot\u201d. However, according to research by <b>Nielsen (2023)<\/b>, over 65% of active TikTok users in Vietnam are aged 18-29. The result? A large ad budget but almost no conversions. This clearly demonstrates the lesson: <b>Choosing the wrong target audience not only wastes resources, but also affects brand recognition as irrelevant content is \u201cignored\u201d or annoys recipients.<\/b>\n<\/p><p>DPS.MEDIA emphasizes that even when using TikTok's advanced Targeting feature, small businesses are still prone to mistakes such as:<\/p><ul style=\"list-style-type: disc; margin-left: 2em;\">\n<li>Choosing the wrong behaviors or interests based on personal feelings.<\/li>\n<li>Not re-surveying actual customer needs before the campaign.<\/li>\n<li>Setting too many or too few targeting criteria, leading to a narrowed or diluted audience.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\" style=\"width:100%; margin-top: 1em; margin-bottom: 1em;\">\n<thead>\n<tr>\n<th>Case Study Example<\/th>\n<th>Correct Targeting<\/th>\n<th>Incorrect Targeting<\/th>\n<th>Results<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Milk tea startup<\/td>\n<td>Female 16-24<br>Likes snacking, trending reviews<\/td>\n<td>Female 30-40<br>Only selects by geographic location<\/td>\n<td>4 times more effective<br>Cost\/customer decreased by 60%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>According to DPS.MEDIA summary: <b>The Double-Check method of audience verification through short quantitative surveys and AB Testing is a lifesaver<\/b> for all SMEs when implementing TikTok Marketing. Real cases show that only after adjusting to the right potential segment, sales steadily increased without raising costs.\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/hinh-2.jpg\" alt=\"Content lacks creativity and does not keep up with TikTok trends\" title=\"\"><\/p><h2 id=\"noi-dung-thieu-su-sang-tao-va-chua-bat-kip-xu-huong-tiktok\">Content lacks creativity and does not keep up with TikTok trends<\/h2><h3>3 reasons why uncreative content reduces campaign effectiveness<\/h3><p>Recent studies published on <b>Think with google<\/b> shows that over 70% of TikTok users in Vietnam tend to skip ads that are repetitive or lack creative highlights. DPS.MEDIA has encountered SME brands that simply reposted content from Facebook to TikTok and \u201cburned through their budget\u201d on videos that did not leverage trends, resulting in poor view counts and low audience retention.\n<\/p><div class=\"wp-block-table\">\n<table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Cause<\/th>\n<th>Practical evidence<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Content copy-pasted from another channel<\/td>\n<td>Case T. \u2013 SME in cosmetics: A few thousand views\/clip despite heavy ads<\/td>\n<\/tr>\n<tr>\n<td>Does not use memes, storytelling, or trending effects<\/td>\n<td>Comparison with competitors: Competitor's clip using viral AR filter reached 800k views<\/td>\n<\/tr>\n<tr>\n<td>No variety in experimentation<\/td>\n<td>Travel product: Repeating one formula, engagement drops by 40% after 2 weeks<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><ul style=\"margin-top:1rem;\">\n<li><b>No research on reversed insights:<\/b> TikTok users like surprises. If your content is simply a \u201cproduct review\u201d or a call to visit the website, the reach and organic spread will noticeably decrease.<\/li>\n<li><b>Lack of creative application of the \u201cdupe\u201d trend:<\/b> DPS.MEDIA once successfully exploited a version of \u201ccontent series transformation\u201d on TikTok using the \u201cTikTok Made Me Buy It\u201d trend, simplifying the approach but tripling the conversion rate for a fashion SME brand.<\/li>\n<li><b>Ignoring new formats:<\/b> According to <i>Harvard Business Review<\/i>, Brands that leverage TikTok Effect House, duet, or interactive polls often receive 60% more high-interaction feedback compared to old-style clips.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/yvikec.jpg\" alt=\"Ignoring the power of Influencers and KOLs in reaching potential customers\" title=\"\"><\/p><h2 id=\"bo-qua-suc-manh-cua-influencer-va-kol-trong-tiep-can-khach-hang-tiem-nang\">Ignoring the power of Influencers and KOLs in reaching potential customers<\/h2><h3>Lack of strategy to leverage KOL\/Influencer credibility<\/h3><p>Many SME businesses often overlook the strong potential of KOLs and Influencers in TikTok Marketing campaigns. According to research published in Harvard Business Review, the conversion rate when combining Influencers is up to 11 times higher than traditional advertising. Focusing only on brand-produced content while ignoring the network of micro-KOLs that creates a \u201cword-of-mouth\u201d effect makes campaigns less naturally authentic and less capable of reaching genuinely potential customers.<\/p><div class=\"wp-block-table\">\n<table class=\"wp-table\">\n<thead>\n<tr>\n<th style=\"text-align:left;\">Common mistakes<\/th>\n<th style=\"text-align:center;\">Consequence<\/th>\n<th style=\"text-align:right;\">DPS.MEDIA's recommended solution<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align:left;\">Only choose famous KOLs, without analyzing follower audience<\/td>\n<td style=\"text-align:center;\">High cost, low efficiency due to wrong targeting<\/td>\n<td style=\"text-align:right;\">Leveraging micro-KOLs suitable for the industry<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align:left;\">Leaving content to KOLs without clear direction<\/td>\n<td style=\"text-align:center;\">Message is off-brand, brand is misunderstood<\/td>\n<td style=\"text-align:right;\">Build detailed scripts and strictly censor<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><ul style=\"margin-top:15px;\">\n<li><strong>Practical example:<\/strong> A cosmetics industry client that DPS.MEDIA worked with once thought that just <a class=\"wpil_keyword_link\" href=\"https:\/\/dps.media\/en\/how-to-book-kol-effectively-6-notes-businesses-cannot-ignore\/\" title=\"Effective KOL Booking: 6 Important Tips Businesses Cannot Miss\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"333\">booking KOLs<\/a> from a list of influencers with many followers was enough. The result was a viral video, but the order rate only increased slightly. After switching to collaborate with well-known micro-influencers in the skincare community, the conversion rate increased by more than 2.4 times (DPS.MEDIA, 2023).<\/li>\n<li>Don\u2019t limit your KOL choices to the top-chart; pay attention to smaller influencers who have a close connection with your niche market.<\/li>\n<li>According to the latest statistics from InfluencerMarketingHub, 82% of Gen Z users trust reviews from creators they feel close to rather than celebrities.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/791487.jpg6821.jpg\" alt=\"Unreasonable allocation of advertising budget, wasting resources\" title=\"\"><\/p><h2 id=\"phan-bo-ngan-sach-quang-cao-khong-hop-ly-lang-phi-nguon-luc\">Unreasonable allocation of advertising budget, wasting resources<\/h2><h3>Mistake in TikTok budget allocation: Where is the line between \u201cspending big\u201d and \u201cspending wisely\u201d?<\/h3><p><strong>DPS.MEDIA has noticed that many Vietnamese SMEs often \u201cthrow money\u201d at TikTok ads without data analysis or strategic targeting.<\/strong> Research from <em>Academic research on \u2062Digital Strategy (2023)<\/em> shows that: <u><a href=\"https:\/\/dps.media\/en\/category\/tiktok-marketing\/\" rel=\"nofollow\">campaigns focusing only on large budgets are often ineffective if not aligned with customer insights and tested across multiple audience groups.<\/a>.<\/u> This leads to wasted resources and low conversion rates.<\/p><ul>\n<li><strong>Lack of A\/B Testing budget planning:<\/strong> Investing everything into one customer group or one creative type without testing, resulting in low effectiveness.<\/li>\n<li><strong>Spending on \u201ctrends\u201d instead of core values:<\/strong> Heavy advertising on trending content but neglecting brand messaging, which can harm long-term brand recognition.<\/li>\n<li><strong>not optimizing by timing:<\/strong> Ignoring periodic budget reviews every 7-14 days, causing budget leakage into low-quality impressions.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Practical example<\/th>\n<th>Problems encountered<\/th>\n<th>Lessons learned<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Young cosmetics start-up<\/td>\n<td>Spent 80% of the budget on the \u201ctransformation\u201d trend but forgot to focus on the product's USP<\/td>\n<td>Conversion rate only reached <strong>0.7%<\/strong>. After optimization, switched to optimizing creative + multi-channel, conversion rate increased <strong>3.1%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>SME F&amp;B business<\/td>\n<td>Made viral videos but ignored remarketing budget for audiences who already watched<\/td>\n<td>Advertising costs increased, ROI dropped sharply; need to allocate 20-30% of the budget for remarketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p><strong>DPS.MEDIA's perspective:<\/strong> To avoid wasting resources on TikTok, SMEs should invest in <em>measuring, testing, and continuously analyzing budget data<\/em>. Apply a flexible budget allocation method, regularly review to adjust and prioritize creative and audience groups for real effectiveness.<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-nay-1.jpg\" alt=\"Lack of measurement and continuous optimization during implementation\" title=\"\"><\/p><h2 id=\"thieu-do-luong-va-toi-uu-hoa-lien-tuc-trong-qua-trinh-trien-khai\">Lack of continuous measurement and optimization during implementation<\/h2><h3>Incorrect measurement or not optimizing each stage<\/h3><p><strong>Many SMEs often fall into the cycle of \u201cpost it and leave it\u201d, neglecting in-depth data analysis at every stage of their TikTok campaign.<\/strong> According to McKinsey research (2023), only <em>20% of small businesses<\/em> conduct continuous content performance evaluation when implementing campaigns on this platform. Lacking appropriate measurement tools or relying only on surface-level metrics such as views and likes, while ignoring average watch time, conversion rate, follow-up actions, and more, can cause the entire campaign to drift away from its original business objectives.<\/p><ul>\n<li>Failing to establish specific measurement goals for each stage (Awareness \u2013 Engagement \u2013 Conversion).<\/li>\n<li>Lack of A\/B testing for content types, posting times, CTA.<\/li>\n<li>No extraction of insights from audience to personalize content for the next round.<\/li>\n<\/ul><p>\n    <strong>DPS.MEDIA found that one of the outstanding recent case studies is the campaign of a young fashion startup on TikTok:<\/strong> Initially, the team only focused on posting videos and expected short-term follower growth. However, after being advised to apply a visualized data measurement dashboard, the startup discovered that the outfit-matching tutorial video achieved <strong>video save rate doubled<\/strong> video about discounts. Thanks to that, they adjusted the posting rate, focusing on deeply exploiting this insight, helping to increase <strong>CTR by 231% in just 2 weeks<\/strong>.\n<\/p><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Measurement indicators<\/th>\n<th>initially<\/th>\n<th>After optimization<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>CTR<\/td>\n<td>7%<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>Video save rate<\/td>\n<td>15%<\/td>\n<td>32%<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>2,5%<\/td>\n<td>5,8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><p>    DPS.MEDIA always recommends SMEs to apply data analysis technology and internal dashboards right from the start. According to researcher Brittany Smith (Harvard Business Review, 2022), <strong>\u201cContinuous optimization based on data is the key for SMEs to maximize the advantages of TikTok Marketing, maintain growth speed, and control advertising costs.\u201d<\/strong>\n<\/p><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/-la-gi.jpg73a5.jpg\" alt=\"Misjudging the role of the TikTok channel in the overall marketing strategy\" title=\"\"><\/p><h2 id=\"danh-gia-sai-vai-tro-cua-kenh-tiktok-trong-tong-the-chien-luoc-marketing\">Misjudging the role of the TikTok channel in the overall marketing strategy<\/h2><h3>Misunderstanding the position and objectives of TikTok in the channel mix<\/h3><p><strong>Many SMEs in Vietnam approach TikTok as a \u201csavior\u201d for creating viral content regardless of industry or objectives. However, DPS.MEDIA has found that the core point is:<\/strong><\/p><ul style=\"margin-left:20px;\">\n<li>Not clearly distinguishing between <strong>the role of brand building<\/strong> and <strong>the role of driving conversions<\/strong> on TikTok.<\/li>\n<li>Misconception <strong>TikTok is suitable for every product<\/strong> \u2013 but in reality, B2B industries or high-value products mostly struggle to succeed if relying solely on this platform.<\/li>\n<li>Not clearly defining TikTok's position in each stage of the <strong>customer journey<\/strong>, leading to duplicated or missed messages when connecting channels.<\/li>\n<\/ul><table class=\"wp-block-table is-style-stripes\">\n<thead>\n<tr>\n<th>Content Type<\/th>\n<th>Channel Role<\/th>\n<th>Strategic Phase<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Trend-based Video<\/td>\n<td>Boost brand awareness<\/td>\n<td>Upstream (awareness)<\/td>\n<\/tr>\n<tr>\n<td>Share real-life experiences<\/td>\n<td>Build trust, encourage trials<\/td>\n<td>Consideration<\/td>\n<\/tr>\n<tr>\n<td>In-depth product description<\/td>\n<td>Support conversion<\/td>\n<td>Close the deal (conversion)<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>Real-life example: Failure when expecting TikTok to \u201chandle everything alone\u201d<\/h3><p>DPS.MEDIA once worked with a client who was a local cosmetics brand. Initially, they invested almost their entire media budget in TikTok, expecting explosive sales thanks to going viral. <strong>The result?<\/strong> Brand awareness increases dramatically, but orders remain \u201csluggish\u201d due to the lack of connected activities through Facebook, the website, email marketing, and more. As cited from the report by <em>eMarketer<\/em> (2023), <strong>users need an average of 3-5 multi-channel touchpoints to make a purchase decision<\/strong>.\n<\/p><ul style=\"margin-left:20px;\">\n<li>Solution: Investing in TikTok must be accompanied by other conversion-driving channels.<\/li>\n<li>Coordinating content across platforms creates a synergistic effect and retains customers longer.<\/li>\n<\/ul><p><img decoding=\"async\" class=\"kimage_class\" src=\"https:\/\/dps.media\/wp-content\/uploads\/2025\/05\/a-gi-4.jpg74ee.jpg\" alt=\"Unable to build a brand channel, only focusing on short-term virality\" title=\"\"><\/p><h2 id=\"khong-xay-dung-duoc-kenh-thuong-hieu-ma-chi-tap-trung-vao-viral-ngan-han\">Unable to build a brand channel, only focusing on short-term virality<\/h2><h3>Chasing short-term effects: More harm than good<\/h3><p>\n<strong>DPS.MEDIA has noticed that many SMEs in Vietnam heavily invest in short-term viral TikTok campaigns, but forget to build a long-term brand foundation.<\/strong> According to research by Harvard Business Review, when a brand relies solely on viral achievements, viewers are easily swept up by instant content without retaining brand recognition or forming lasting emotional connections.\n<\/p><ul>\n<li>A trend video can reach millions of views, but <b>the conversion rate to brand loyalty is usually very low<\/b>.<\/li>\n<li>Campaigns that fail to maintain a consistent message will make it difficult for customers to remember you in the \u201csea\u201d of entertainment content.<\/li>\n<li>Businesses easily fall into short-term thinking: constantly chasing trends while forgetting to build a unique \u201cvoice\u201d for the brand.<\/li>\n<\/ul><h3>Case study: Brand A and long-term consequences<\/h3><p>For example, Cosmetics Brand A once invested a large budget in viral TikTok \u201ctransformation\u201d videos, which reached the top trending for a week. <br>\nHowever, two months after the campaign, a survey conducted by DPS.MEDIA with over 500 target customers showed: <b>only 12% could remember the brand name, while up to 72% were only impressed by the video effects.<\/b>\n<\/p><table class=\"wp-block-table is-style-stripes\" style=\"width:100%;margin-top:12px;\">\n<thead>\n<tr>\n<th>Factors<\/th>\n<th>After 1 week viral<\/th>\n<th>After 2 months viral<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Views<\/td>\n<td>1.500.000+<\/td>\n<td>1.800.000+<\/td>\n<\/tr>\n<tr>\n<td>Brand recognition rate<\/td>\n<td>19%<\/td>\n<td>12%<\/td>\n<\/tr>\n<tr>\n<td>Content recall rate<\/td>\n<td>72%<\/td>\n<td>27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table><h3>\u201cRoot\u201d strategy worth prioritizing<\/h3><p>Based on campaign implementation experience and insights from the book \u201cBuilding Strong Brands\u201d by David Aaker, we recommend SMEs should:\n<\/p><ul>\n<li>Invest in parallel: Still create trending content but always integrate <strong>brand philosophy<\/strong> and clear product benefits.<\/li>\n<li>Build a series of connected content to create a \u201csignature\u201d for the brand on TikTok.<\/li>\n<li>Proactively listen to feedback, continuously reposition to maintain the business\u2019s personality in each video.<\/li>\n<\/ul><h2 id=\"outro\">Key takeaways<\/h2><p>TikTok Marketing is not just a game of creativity, but also requires a clear strategy and deep understanding of user behavior. Mistakes such as blindly following trends, <a href=\"https:\/\/dps.media\/en\/kols-booking-service-2\/\" rel=\"nofollow\">ignoring data analysis or not personalizing content can absolutely be avoided if businesses know how to reflect and adjust in time.<\/a>.<\/p><p>At DPS.MEDIA, we believe that an effective TikTok strategy starts with listening to the audience and continuously optimizing based on reality. With experience working alongside many SME businesses in Vietnam, we clearly see the importance of combining data, content creativity, and long-term thinking.<\/p><p>Don\u2019t be afraid to experiment \u2014 but experiment strategically. Start by reviewing what you\u2019re doing, identifying weaknesses, and making changes from small steps. At the same time, don\u2019t forget to broaden your perspective by updating new trends and referencing creative approaches from other markets.<\/p><p>If you\u2019re interested, topics such as \u201cOptimizing content according to the conversion funnel on TikTok\u201d or \u201cApplying behavioral data analysis of viewers in short videos\u201d are also worth exploring further.<\/p><p>We look forward to receiving your sharing, feelings, and unique perspectives on the process of implementing TikTok Marketing. Please leave a comment below or join the discussion with the community to develop the most effective and suitable strategies for Vietnamese businesses together. <\/p>\n<style>\r\n.lwrp.link-whisper-related-posts{\r\n            \r\n            margin-top: 40px;\nmargin-bottom: 30px;\r\n        }\r\n        .lwrp .lwrp-title{\r\n            \r\n            \r\n        }.lwrp .lwrp-description{\r\n            \r\n            \r\n\r\n        }\r\n        .lwrp .lwrp-list-container{\r\n        }\r\n        .lwrp .lwrp-list-multi-container{\r\n            display: flex;\r\n        }\r\n        .lwrp .lwrp-list-double{\r\n            width: 48%;\r\n        }\r\n        .lwrp .lwrp-list-triple{\r\n            width: 32%;\r\n        }\r\n        .lwrp .lwrp-list-row-container{\r\n            display: flex;\r\n            justify-content: space-between;\r\n        }\r\n        .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n            width: calc(33% - 20px);\r\n        }\r\n        .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n            \r\n            max-width: 150px;\r\n        }\r\n        .lwrp .lwrp-list-item img{\r\n            max-width: 100%;\r\n            height: auto;\r\n            object-fit: cover;\r\n            aspect-ratio: 1 \/ 1;\r\n        }\r\n        .lwrp .lwrp-list-item.lwrp-empty-list-item{\r\n            background: initial !important;\r\n        }\r\n        .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n        .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n            \r\n            \r\n            \r\n            \r\n        }@media screen and (max-width: 480px) {\r\n            .lwrp.link-whisper-related-posts{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-title{\r\n                \r\n                \r\n            }.lwrp .lwrp-description{\r\n                \r\n                \r\n            }\r\n            .lwrp .lwrp-list-multi-container{\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-multi-container ul.lwrp-list{\r\n                margin-top: 0px;\r\n                margin-bottom: 0px;\r\n                padding-top: 0px;\r\n                padding-bottom: 0px;\r\n            }\r\n            .lwrp .lwrp-list-double,\r\n            .lwrp .lwrp-list-triple{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-row-container{\r\n                justify-content: initial;\r\n                flex-direction: column;\r\n            }\r\n            .lwrp .lwrp-list-row-container .lwrp-list-item{\r\n                width: 100%;\r\n            }\r\n            .lwrp .lwrp-list-item:not(.lwrp-no-posts-message-item){\r\n                \r\n                max-width: initial;\r\n            }\r\n            .lwrp .lwrp-list-item .lwrp-list-link .lwrp-list-link-title-text,\r\n            .lwrp .lwrp-list-item .lwrp-list-no-posts-message{\r\n                \r\n                \r\n                \r\n                \r\n            };\r\n        }<\/style>\r\n<div id=\"link-whisper-related-posts-widget\" class=\"link-whisper-related-posts lwrp\">\r\n            <div class=\"lwrp-title\">Related Posts<\/div>    \r\n        <div class=\"lwrp-list-container\">\r\n                                <div class=\"lwrp-list lwrp-list-row-container lwrp-list-double-row\">\r\n                <div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/free-application-to-manage-customer-appointment-booking\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Free application to manage customer booking schedules<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/first-run-facebook-ads-with-50k-budget-per-day\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">Running Your First Facebook Ad Campaign with a 50k\/day Budget<\/span><\/a><\/div><div class=\"lwrp-list-item\"><a href=\"https:\/\/dps.media\/en\/what-is-tiktok-spark-ads-when-should-use-spark-ads\/\" class=\"lwrp-list-link\"><span class=\"lwrp-list-link-title-text\">What is TikTok Spark Ads? 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